AI ASSOSIATE SALESFORCE EXAM

1. Which type of bias imposes a system's values on others?

A. Association
B. Automation
C. Societal

2. A sales manager wants to improve their processes using AI in Salesforce.

Which application of AI would be most beneficial?

A. Lead scoring and opportunity forecasting

B. Data modeling and management
C. Sales dashboards and reporting

3. What is the most likely impact that high-quality data will have on customer
relationships?

A. Improved customer trust and satisfaction

B. Increased brand loyalty
C. Higher customer acquisition costs

4. What are the key components of the data quality standard?

A. Accuracy, Completeness, Consistency

B. Reviewing, Updating, Archiving
C. Naming, Formatting, Monitoring

5. What is the role of Salesforce's Trusted AI Principles in the context of CRM

systems?

A. Outlining the technical specifications for AI integration

B. Providing a framework for AI data model accuracy
C. Guiding ethical and responsible use of AI

6. What is a benefit of data quality and transparency as it pertains to bias in

generative AI?

A. Chances of bias are aggravated.

B. Chances of bias are removed.
C. Chances of bias are mitigated.
 7. A business analyst (BA) wants to improve business by enhancing their sales
processes and customer support. Which AI applications should the BA use to meet
their needs?

A. Sales data cleansing and customer support data governance

B. Machine learning models and chatbot predictions
C. Lead scoring, opportunity forecasting, and case classification

8. How does AI within CRM help sales representatives better understand previous
customer interactions?

A. Creates, localizes, and translates product descriptions

B. Provides call summaries
C. Triggers personalized service replies

9. Why is it critical to consider privacy concerns when dealing with AI and CRM data?

A. Ensures compliance with laws and regulations

B. Confirms the data is accessible to all users
C. Increases the volume of data collected

10. A data quality expert at Cloud Kicks wants to ensure that each new contact
contains at least an email address or phone number. Which feature should they use
to accomplish this?

A. Validation rule
B. Autofill
C. Duplicate matching rule

11. In the context of Salesforce's Trusted AI Principles, what does the principle of
Empowerment primarily aim to achieve?

A. Empower users of all skill levels to build AI applications with clicks, not code.
B. Empower users to solve challenging technical problems using neural networks.
C. Empower users to contribute to the growing body of knowledge of leading AI research.

12. Cloud Kicks wants to use an AI model to predict the demand for shoes using
historical data on sales and regional characteristics. What is an essential data
quality dimension to achieve this goal?

A. Age
B. Reliability
C. Volume
 13. A financial institution plans a campaign for preapproved credit cards.
How should they implement Salesforce's Trusted AI Principle of Transparency?

A. Communicate how risk factors such as credit score can impact customer eligibility.
B. Flag sensitive variables and their proxies to prevent discriminatory lending practices.
C. Incorporate customer feedback into the model’s continuous training.

14. What is a key challenge of human-AI collaboration in decision-making?

A. Leads to more informed and balanced decision-making

B. Creates a reliance on AI, potentially leading to less critical thinking and oversight
C. Reduces the need for human involvement in decision-making processes

15. Which best describes the difference between predictive AI and generative AI?

A. Predictive AI and generative AI have the same capabilities but differ in the type of input
they receive; predictive AI receives raw data whereas generative AI receives natural
language.
B. Predictive AI uses machine learning to classify or predict outputs from its input data
whereas generative AI does not use machine learning to generate its output.
C. Predictive AI uses machine learning to classify or predict outputs from its input data
whereas generative AI uses machine leaning to generate new and original output for a
given input.

16. What is machine learning?

A. A data model used in Salesforce

B. AI that can grow its intelligence
C. AI that creates new content

17. The Cloud Kicks technical team is assessing the effectiveness of their AI
development processes. Which established Salesforce Ethical Maturity Model
should the team use to guide the development of trusted AI solutions?

A. Ethical AI Prediction Maturity Model

B. Ethical AI Practice Maturity Model
C. Ethical AI Process Maturity Model

18. What is a potential source of bias in training data for AI models?

A. The data is collected in real time from source systems.

B. The data is collected from a diverse range of sources and demographics.
C. The data is skewed toward a particular demographic or source.
 19. Cloud Kicks wants to use AI to enhance its sales processes and customer support.
Which capability should they use?

A. Sales Path and Automated Case Escalations

B. Einstein Lead Scoring and Case Classification
C. Dashboard of Current Leads and Cases

20. What can bias in AI algorithms in CRM lead to?

A. Ethical challenges in CRM systems

B. Advertising cost increases
C. Personalization and targeted marketing changes

21. Which Einstein capability uses emails to create content for Knowledge articles?

A. Predict
B. Discover
C. Generate

22. A system admin recognizes the need to put a data management strategy in place.
What is a key component of a data management strategy?

A. Naming Convention
B. Color Coding
C. Data Backup

23. How does a data quality assessment impact business outcomes for companies
using AI?

A. Provides a benchmark for AI predictions

B. Accelerates the delivery of new AI solutions
C. Improves the speed of AI recommendations

24. What is an example of ethical debt?

A. Violating a data privacy law and failing to pay fines

B. Delaying an AI product launch to retrain an AI data model
C. Launching an AI feature after discovering a harmful bias

25. A consultant conducts a series of Consequence Scanning Workshops to support

testing diverse datasets. Which Salesforce Trusted AI Principle is being practiced?

A. Accountability
B. Inclusivity
C. Transparency

26. Cloud Kicks wants to develop a solution to predict customers’ product interests
based on historical data. The company found that employees from one region use a
text field to capture the product category, while employees from all other locations
use a picklist. Which dimension of data quality is affected in this scenario?

A. Accuracy
B. Completeness
C. Consistency

27. A marketing manager wants to use AI to better engage their customers. Which
functionality provides the best solution?

A. Bring Your Own Model

B. Journey Optimization
C. Einstein Engagement

28. Which action should be taken to develop and implement trusted generative AI with
Salesforce's safety guideline in mind?

A. Be transparent when AI has created and autonomously delivered content.

B. Develop right-sized models to reduce our carbon footprint.
C. Create guardrails that mitigate toxicity and protect PII.

29. Cloud Kicks learns of complaints from customers who are receiving too many sales
calls and emails. Which data quality dimension should be assessed to reduce these
communication inefficiencies?

A. Duplication
B. Consent
C. Usage

30. What is a potential outcome of using poor-quality data in AI applications?

A. AI models may produce biased or erroneous results.

B. AI models become more interpretable.
C. AI model training becomes slower and less efficient.

31. What is one technique to mitigate bias and ensure fairness in AI applications?

a) Ongoing auditing and monitoring of data that is used in AI applications

b) Excluding data features from the Al application to benefit a population
c) Using data that contains more examples of minority groups than majority groups
 32. Cloud Kicks prepares a dataset for an AI model and identifies some inconsistencies
in the data. What is the most appropriate action the company should take?

a) Adjust the Al model to account for the data inconsistencies.

b) Increase the quantity of data being used for training the model
c) Investigate the data inconsistencies and apply data quality techniques.

33. What are the potential consequences of an organization suffering from poor data
quality?

a) Low employee morale, stock devaluation, and inability to attract top talent
b) Revenue loss, poor customer service, and reputational damage
c) Technical debt, monolithic system architecture, and slow ETL throughput

34. What is a benefit of a diverse, balanced, and large dataset?

a) Training time
b) Data privacy
c) Model accuracy

35. A sales manager is looking to enhance the quality of lead data in their CRM system.
Which process will most likely help the team accomplish this goal?

a) Redesign the lead conversion process

b) Review and update missing lead information
c) Prioritize active leads quarterly

36. Cloud Kicks wants to evaluate the quality of its sales data. Which first step should
they take for the data quality assessment?

a) Plan and align territories

b) Run a new report or dashboard
c) Identify business objectives

37. Cloud Kicks wants to improve the quality of its AI model's predictions with the use
of a large amount of data. Which data quality element should the company focus
on?

a) Accuracy
b) Location
c) Volume
 38. Cloud Kicks' latest email campaign is struggling to attract new customers. How can
AI increase the company's customer email engagement?
a) Create personalized emails
b) Resend emails to inactive recipients
c) Remove invalid email addresses