50 scenario based interview

questions asked by Amazon

Beginner-Level (1-15)

1. Customer Orders Analysis: If you have a dataset with customer orders, how would you find
the top 10 customers with the highest order value?

2. Sales Trend: Given monthly sales data for the past two years, how would you identify
seasonality trends and peak sales periods?

3. Missing Data Handling: If a dataset has missing values for certain months in a sales report,
how would you address this issue to ensure the analysis is accurate?

4. Product Performance: You are given sales data for different products. How would you
analyze which product contributes the most to revenue growth?

5. Identifying Outliers: If you are analyzing daily sales data and notice some unusually high
values, how would you detect if these are outliers or legitimate sales spikes?

6. Customer Retention: How would you measure customer retention using a dataset of
subscription start and end dates?

7. Customer Feedback Analysis: If you have a dataset of customer reviews and ratings for a
product, how would you determine the most common customer complaints?

8. Data Cleaning: Given a dataset with inconsistent date formats, how would you clean the
data to ensure uniformity?

9. Inventory Turnover Analysis: You are given data on product inventory levels and sales.
How would you analyze which products have the highest turnover rate?

10. Customer Segmentation: If you are given demographic and purchase data for customers,
how would you segment them into different groups for targeted marketing?

11. A/B Testing Scenario: How would you design an A/B test to determine if a new product
recommendation feature increases sales?

12. Conversion Rate Analysis: You have data on the number of website visits and purchases.
How would you calculate the conversion rate and identify factors influencing it?
13. Customer Churn Prediction: How would you analyze a dataset to identify patterns that
predict customer churn?

14. Profitability Analysis: If you have data on sales, discounts, and returns, how would you
calculate the net profitability for each product?

15. Data Validation: How would you validate the accuracy of a large dataset collected from
multiple sources?

Intermediate-Level (16-35)

16. Regional Sales Analysis: Given sales data across different regions, how would you identify
the region with the highest growth potential?

17. Shipment Delays Analysis: If you have data on shipment times and delivery delays, how
would you identify the key factors causing delays?

18. Customer Lifetime Value (CLV): How would you calculate the CLV using transaction
history, purchase frequency, and average order value?

19. Inventory Optimization: Given historical sales and inventory data, how would you
determine the optimal stock levels for different products?

20. Customer Acquisition Cost (CAC): How would you calculate CAC using marketing spend
and the number of new customers acquired?

21. Sales Forecasting: If you need to predict future sales based on historical data, which
techniques would you use, and why?

22. Website Traffic Analysis: Given data on user sessions, how would you determine which
pages contribute most to conversions?

23. Returns Rate Analysis: If you have data on product returns, how would you identify
products with the highest return rates and reasons for the returns?

24. Supplier Performance Evaluation: How would you use historical data to assess the
reliability of different suppliers?

25. Product Affinity Analysis: If you have data on items frequently purchased together, how
would you use it to improve cross-selling strategies?

26. Cost-Benefit Analysis for Promotions: Given sales data before and after a promotion, how
would you determine the impact of the promotion on sales?
27. Stockout Analysis: If a product frequently goes out of stock, how would you analyze the
data to identify root causes?

28. Demand Forecasting for New Products: How would you predict the demand for a new
product with no historical data available?

29. Customer Support Analysis: How would you analyze support ticket data to identify the
most common issues reported by customers?

30. Cart Abandonment Analysis: If you have data on items added to shopping carts, how
would you analyze factors contributing to cart abandonment?

31. Data Integration from Multiple Sources: How would you combine data from different
sources (e.g., sales data, website logs, customer data) for a unified analysis?

32. Price Sensitivity Analysis: How would you analyze sales data to determine the impact of
price changes on customer demand?

33. Warehouse Efficiency Analysis: Given data on order processing times and warehouse
locations, how would you analyze factors affecting efficiency?

34. Cross-Channel Sales Analysis: If sales data is available from multiple channels (online,
offline), how would you compare the performance across channels?

35. Identifying Data Anomalies: How would you detect data anomalies when analyzing large
datasets, such as sudden spikes or drops in sales?

Advanced-Level (36-50)

36. Sales Attribution Analysis: How would you allocate sales credit to different marketing
channels based on their contribution to the final sale?

37. Supply Chain Risk Analysis: How would you assess the risk of supply chain disruptions
using historical data on supplier performance and shipping times?

38. Predictive Maintenance for Equipment: Given data on equipment usage and maintenance
records, how would you predict when maintenance is needed to prevent downtime?

39. Fraud Detection in Transactions: How would you use transaction data to detect
potentially fraudulent activity?

40. Churn Analysis for Subscription Services: If you have subscription data, how would you
analyze which factors most contribute to customer churn?
41. Operational Efficiency Analysis: How would you analyze data on warehouse operations to
recommend improvements for reducing costs and increasing throughput?

42. Evaluating Pricing Strategy Impact: If prices were changed for a specific product category,
how would you analyze the impact on overall revenue and profit margins?

43. Time Series Analysis for Trend Detection: How would you use time-series data to identify
long-term trends versus short-term fluctuations?

44. Data-Driven Product Development: How would you use customer feedback and usage
data to recommend new product features or improvements?

45. Analysis of Marketing Campaign Effectiveness: Given campaign data, how would you
analyze which campaign generated the highest ROI?

46. Scenario Analysis for Market Expansion: How would you use sales data to evaluate
potential markets for expansion?

47. Lifetime Value Prediction with Limited Data: How would you predict customer lifetime
value with minimal historical data available?

48. Customer Feedback Sentiment Analysis: How would you perform sentiment analysis on
customer reviews to determine satisfaction levels?

49. Optimization of Delivery Routes: How would you analyze data on delivery routes to find
opportunities for optimizing delivery times and reducing costs?

50. Assessing Impact of Stockouts on Sales: How would you analyze historical sales data to
determine the effect of stockouts on overall sales performance?

These questions cover a range of scenarios typically encountered by data analysts, focusing
on problem-solving skills, data manipulation, statistical analysis, and the application of
analytical techniques to real-world business problems at Amazon.