1-Market-Leader-Elementary-SB (23)

STARTING UP El What was the last thing you bought? Where did you buy it?
What do you
buy online?
I] �)) co1.10-1.12 Listen to three people talking about the products they buy.
Where and when do they buy them? Complete this chart.
Speaker Product Place How often
1 on tJ-.e Internet
2 once a year
3
D Where do you buy the products in Exercise B? How often do you buy them?
Use the words from the box.
I bvy clotJ,e5 in '1i9'1-5treet 5tore5. I c.,5c.,ally bvy 5ometJ-.in9 every montk
I usually once a week at the weekend sometimes every day
l:J Work in pairs. Choose two other products you buy. Talk about where and
how often you buy them.
D Is there a product you prefer not to buy online? Why?

52
�---------- ---- - --- -- --- -
UNIT 6 .... BUYING AND SELLING
Read the Elise sales advert below and find expressions which mean the following.
Choosing a 1 There are some good offers. 9reat dealr
product 2 The buyer pays only a small amount of money at the beginning.
3 The buyer pays some money every four weeks for a year.
4 There is no cost for transporting the goods to the buyer.

5 It doesn't cost extra to pay over 12 months.
• •
� C±)......__________________________C�(�Q�-----�
HOME I STORE FINDER I MAIL ORDER I GIFT IDEAS I CATALOGUE
ELISE SOUND • great deals on all home cinema, audio and 1Vs
AND SION • 3-year guarantee
• low deposit
'The sights and • pay £ I 00 now followed by 12 monthly payments
sounds of tomorrow' • interest-free credit
• free delivery
Elise SOUND AND VISION LTD London England
m Read these sentences. Does a buyer (B) or a seller (S) say them?
1 We offer great deals. [I] 5 Are the goods in stock? D
2 I'd like to place an order. D 6 Can you pay a deposit? D
3 Do you give a guarantee? D 7 We always deliver on time. D
4 I'd like to compare prices. D 8 Can I make monthly payments? D
II �»Underline
co1.n Listen to a conversation between a buyer and a seller.
the correct answers to these questions.
1 Which model does Karl want? PS? I TX?
2 How long is the guarantee? three years I two years
3 How much deposit is needed for large orders? 15% I 10%
4 What does the seller say is a large order? over 50 units I over 25 units
5 Does the seller always have goods in stock? yes I no
l:J What is important for you when you buy a product like a computer, TV or car?
Put these items in order of importance.
• a three-year guarantee • free delivery
See the DVD-ROM • interest-free credit • a big discount
O
for the i-Glossary. o
• a low deposit • great after-sales service
53
UNIT 6 .... BUYING AND SELLING
Before you read the article below, discuss these questions.

1 What global fashion companies do you know?
2 Which are the most successful in your country?
�r
3 What do you know about Uniqlo, the global fashion retailer?
n5
�
l!I
irLanguage.m,
Match these words (1-6) to their meanings (a-f).

1 expansion a) employ someone to do a job
2 strategy b) when something gets bigger in size
3 relaunch c) clothes produced by a designer for the season
4 flagship store d) introduce something new again
5 hire e) a detailed plan for achieving something
6 collection f) a company's main store, often big and in an
important shopping area
II Read the article quickly and underline these numbers and dates. Then say
what they refer to.
1 1984 2 2003 3 2005 4 November 2006 5 April 2009 6 ¥49.8 bn 7 64
w irlan age com
Uniqlo: a global success story

Tadashoi Yani, the founder of Uniqlo, York. Over the next two years, the
is Japan's richest man. That's not bad number of international stores went
for someone who started with a up from 54 to 92, including flagship
single store in Hiroshima in 1984 and 2S stores in London and Paris.
s now has a global retail business. The Yani also hired the German designer
company sells high-quality casual Jil Sander in April 2009. Her role was
clothes at low prices. to design a collection for Uniqlo and to
Uniqlo grew quickly in Japan be the creative consultant for the
during the 1990s. In 1998, it had over JO company. The collection went on sale
10 300 stores. Following the good results in selected stores in March 2010. In
in Japan, Yani decided on global 2010, Uniqlo made profits of¥49.8 bn.
expansion. It started with stores in Yani sees Asia as a key market for
the UK in 2001. It didn't work. Most Uniqlo. In 2007, the company had
of the stores were too small and in JS 26 stores across Asia. The number
1s the suburbs of cities. In 2003, Uniqlo increased to 64 at the end of 20 IO,
closed most of them. In 2005, Yani including a flagship store in Shanghai.
changed strategy. The new strategy Yani's plan is for another 500 stores
was to open large stores in major cities over the next five years, mainly in
around the world. The relaunch of 40 China. Yani also aims to introduce
20 Uniqlo began in November 2006 with Uniqlo stores in the fast-growing
the opening of a flagship store in New Indian and Brazilian markets.
l!J Decide whether these statements are true (T) or false (F). Correct the
false ones.
1 In the 1990s, Japan was Uniqlo's main market.
2 Uniqlo had a lot of success when it entered the UK market in 2001.
3 Yani's new global strategy was to open big stores in important cities.
4 At the end of 2008, Uniqlo had 92 international stores.
5 Yani hired )ii Sander to design all Uniqlo's clothes.
6 Uniqlo opened 64 stores in Asia between 2007 and 2010.
54

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STARTING UP El What was the last thing you bought? Where did you buy it?

D Is there a product you prefer not to buy online? Why?

UNIT 6 .... BUYING AND SELLING

4 There is no cost for transporting the goods to the buyer.

HOME I STORE FINDER I MAIL ORDER I GIFT IDEAS I CATALOGUE

Elise SOUND AND VISION LTD London England

Before you read the article below, discuss these questions.

Match these words (1-6) to their meanings (a-f).

Uniqlo: a global success story

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