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Arun - Marketing Analyst

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9 views3 pages

Arun - Marketing Analyst

Uploaded by

padayachiarun
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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ARUN PREMA

Pittsburgh, PA 15220

[email protected] | +1-724-359-9803

linkedin.com/in/arunshanmugamprema

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PROFESSIONAL SUMMARY

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Senior Marketing Analytics Professional with 10+ years of experience in data science and business
intelligence.

Expert in developing data-driven marketing strategies, managing complex analytics projects with
$100M+

marketing investments, and building automated reporting solutions using SQL, Python, and Power BI.

PROFESSIONAL EXPERIENCE

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Budget Analyst II

Allegheny County, Pittsburgh, PA 2023 - Present

• Drive data-informed financial decisions through comprehensive analysis and reporting

• Develop and maintain complex financial models using JDEdwards and advanced Excel

• Present analytical insights to senior management, influencing strategic resource allocation

• Implement automated solutions for budget tracking and variance analysis

• Lead cross-functional initiatives to optimize departmental spending

Marketing Analytics Lead

Bajaj Electricals Ltd, Lucknow, India 2021 - 2023

• Spearheaded development of enterprise-wide marketing analytics infrastructure

• Reduced reporting time by 60% through implementation of automated Power BI dashboards

• Led integration of multiple data sources to create unified marketing performance view
• Established KPI frameworks for measuring campaign effectiveness and ROI

• Developed predictive models for marketing optimization using Python

Senior Marketing Data Analyst

Bajaj Electricals Ltd, Chennai, India 2017 - 2021

• Architected end-to-end analytics solutions integrating diverse data sources

• Designed and implemented A/B testing frameworks for marketing campaigns

• Built real-time dashboards using Tableau for executive-level reporting

• Developed ETL processes improving data accuracy by 40%

• Created machine learning models for customer segmentation and campaign optimization

Data Analyst

Bajaj Electricals Ltd, Chennai, India 2012 - 2017

• Conducted comprehensive data analysis using SQL, Python, and Excel

• Developed automated reporting solutions for marketing performance metrics

• Created interactive visualizations for stakeholder presentations

TECHNICAL EXPERTISE

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Programming Languages - SQL, Python

Data Visualization - Tableau, Power BI, Looker

Cloud & Infrastructure - Microsoft Azure, Azure Analytics

Business Intelligence - Advanced Excel, Statistical Analysis, ETL

Marketing Analytics - Attribution Modelling, Campaign Analysis

EDUCATION

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Post Graduate Diploma in Business Analytics


Texas McCombs School of Business 2022

Bachelor of Science in Mathematics

St Joseph's College 2004

CERTIFICATION

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Microsoft Certified: Azure Data Engineer Associate (2024)

CORE COMPETENCIES

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• Marketing Performance Analytics • Data-Driven Decision Making • Statistical Analysis

• Business Intelligence • Project Management • Process Optimization

• Stakeholder Communication • Cross-functional Collaboration • Data Governance

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