A Study of Industry Analysis and Competitive Advantages of PARLE Products
A Study of Industry Analysis and Competitive Advantages of PARLE Products
Research Project
On
Submitted To
G.S. COLLEGE OF COMMERCE & ECONOMICS (Autonomous), NAGPUR
Affiliated To
RASHTRASANT TUKADOJI MAHARAJ,
NAGPUR UNIVERSITY
Submitted by
Aliza Ali
CERTIFICATE
This is to certify that “ALIZA ALI” has submitted the project report titled “A Study
Of Industry Analysis And Competitive Advantages Of PARLE Products”,
towards partial fulfillment of BACHELOR OF BUSINESS ADMINISTRATION
degree examination. This has not been submitted for any other examination and does
not form part of any other course undergone by the candidate.
It is further certified that she has ingeniously completed her project as prescribed by
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur.
Place: Nagpur
Date:
G.S. COLLEGE OF COMMERCE & ECONOMICS, NAGPUR
For Academic Year 2023-24
DECLARATION
I here-by declare that the project titled “A Study Of Industry Analysis And
Competitive Advantages Of PARLE Products” has been completed by me in
partial fulfillment of BACHELOR OF BUSINESS ADMINISTRATION degree
examination as prescribed by Rashtrasant Tukadoji Maharaj Nagpur University,
Nagpur and this has not been submitted by any other examination and does not form
the part of any other course undertaken by me.
Date:
G.S. COLLEGE OF COMMERCE & ECONOMICS, NAGPUR
For Academic Year 2023-24
ACKNOWLEDGEMENT
With immense pride and sense of gratitude, I take this golden opportunity to express
my sincere regards to DR. PRAVEEN MUSTOOR, Principal, G.S. College of
Commerce & Economics, Nagpur.
I am extremely thankful to my Project Guide DR. AFSAR SHEIKH for her guideline
throughout the project. I tender my sincere regards to Co-ordinator, DR. AFSAR
SHEIKH for giving me outstanding guidance, enthusiastic suggestions and invaluable
encouragement which helped me in the completion of the project.
I will fail in my duty if I do not thank the Non-Teaching staff of the college for their
Co-operation.
I would like to thank all those who helped me in making this project complete and
successful.
Date:
INDEX
1. Introduction 1-4
Research Design 41
Problem Defination 42
Need of study 42
Objectives of study 42
Limitations of study 43
Hypothesis 43
6. Findings 57-58
7. Conclusion 59-60
8. Suggestions 61-63
9. Bibliography 64-65
Anexture 66-69
G.S College of Commerce and Economics, Nagpur 2023-24
CHAPTER 1
INTRODUCTION
INTRODUCTION
SWOT ANALYSIS:
Competitive Advantages
Competitive advantage is the leverage a business has over its competitors. It can be
gained by offering clients better and greater value. There are two main types of
competitive advantages- Comparative advantage and Differential advantage.
What is FMCG
Parle Products, a prominent player in the FMCG sector, has established itself as a
household name worldwide, synonymous with quality, affordability, and taste. Its
flagship brand, Parle-G, often dubbed the "Biscuit of India," enjoys widespread
popularity, transcending geographical boundaries. Parle's success is attributed to its
astute industry analysis and strategic positioning, allowing it to maintain a
competitive edge amidst tough competition. Through an extensive distribution
network and embracing technological advancements, Parle effectively capitalizes on
emerging opportunities, reinforcing its market dominance.
CHAPTER 2
COMPANY PROFILE
A LEGACY OF DELICIOUSNESS
Established in 1929, Parle Products stands as one of India's most esteemed food and
beverage companies, celebrated for its diverse array of biscuits, confectionery, and
snacks. With nearly a century of experience in the industry, Parle has earned a
reputation for delivering high-quality products that resonate with consumers across
the nation.
From its humble beginnings in the suburbs of Mumbai, Parle Products has grown
into a household name, capturing the hearts and taste buds of generations. The
company's commitment to excellence, innovation, and consumer satisfaction has been
the cornerstone of its success story.
In addition to its well-loved biscuits and confectionery, Parle also offers a variety of
savory snacks, including the popular Monaco biscuits, KrackJack, and Hide & Seek
cookies, which have become synonymous with indulgence and taste.
Parle is also the top FMCG brand in India, according to a report by Kantar
Worldpanel, based on its consumer reach and frequency of purchase. Parle has been
operating since 1929, and has a presence in over 100 countries.
In 1929, against the backdrop of the Swadeshi movement, Mr. Mohanlal Dayal, a
member of the Chauhan family, established Parle Products. The initial endeavor
revolved around crafting orange candy, driven by a vision to contribute to India's self-
reliance and promote indigenous industries.
Recognizing the exclusivity of biscuits primarily targeting the elite during British
rule, Mohanlal Dayal initiated the production of affordable biscuits in 1939. This
marked the introduction of the widely popular Parle Gluco, a biscuit that would
eventually become a household name across India. By making biscuits accessible to
the masses, Parle revolutionized the Indian biscuit industry, setting the stage for its
future success.
In the early 1940’s Parle came up with India’s first salted crackers, Monaco.
Throughout the 1940s, Parle Products experienced steady growth and recognition in
the Indian market. The production and distribution of Parle Gluco biscuits continued
to expand, establishing a loyal consumer base across different regions of India.
During the 1950s to the 1970s, the original Parle company underwent a graceful
transition into three distinct entities, each owned by different factions of the Chauhan
family. Despite the segregation, all three companies proudly retained the iconic
"Parle" trademark, showcasing a harmonious family legacy. Parle Products (1950s),
Parle Agro (1960s), and Parle Bisleri (1970s) continued to thrive independently, each
contributing to the diversified landscape of the Indian consumer goods industry.
Throughout the 1980s, Parle Products consolidated its position in the Indian snack
and confectionery market. It introduced new products and flavors, further expanding
its product portfolio. The company focused on enhancing its distribution network,
reaching even remote areas of India, thereby increasing its market reach and
penetration.
During the early 2000s, Parle Products capitalized on the growing trend of
convenience foods, launching ready-to-eat snacks and convenience packs. The
company also ventured into international markets, exporting its products to various
countries and expanding its global footprint.
In the 2010s, Parle Products intensified its focus on sustainability and corporate
social responsibility, implementing eco-friendly practices in manufacturing and
packaging. The company leveraged digital platforms for marketing and promotion,
engaging with a wider audience and strengthening its brand presence in the digital
space. Parle Products continued to innovate with new flavors and product variants,
staying relevant in the ever-evolving consumer landscape.
Amidst the challenges posed by the COVID-19 pandemic, Parle Products adapted
swiftly, ensuring the uninterrupted supply of essential food items while prioritizing
the safety of its workforce. The company embraced e-commerce platforms to meet the
surge in online shopping demand, providing consumers with convenient access to its
products. Parle Products remained committed to its core values of quality and
affordability, maintaining its position as a trusted brand in the Indian FMCG sector.
Throughout its journey post-split, Parle Products remained steadfast in its
commitment to delivering high-quality, affordable snacks and treats, earning the
continued loyalty of consumers across India and beyond.
1. BISCUITS
Biscuits are baked snacks made from flour, sugar, and fat. They come in various
shapes, flavors, and textures, ranging from sweet to savory. They are often enjoyed as
a snack or accompaniment to tea or coffee.
20-20 Cookies
KrackJack (1974)
Parle Coconut Biscuits
Monaco (1941-1945) [India's first salted cracker]
Magix Creme
Fab! Range
Parle Marie
Hide & Seek Milano
Milk Shakti
Nutricrunch
Happy Happy
Parle Top
2. CONFECTIONERY
Confectionery refers to sweet food items, typically made with sugar or other
sweeteners. This category includes chocolates, candies, gum, and other sweet treats.
Confectionery products are popular for their indulgent flavors and are often consumed
as snacks or desserts.
2 in 1 Eclairs
Kaccha Mango Bite
Cafechino
Londonderry
Orange Bite (1929) [First Parle Product]
Kapi Candy
Kismi Toffee Bar (1963)
Melody (1983)
Mango Bite (1986)
Poppins (1966)
Rol-a-Cola
Mazelo
3. SNACKS
Snacks are small portions of food eaten between meals. This category includes a
wide range of items such as chips, nuts, popcorn, and savory pastries. Snacks are
popular for their convenience and are often enjoyed on the go or during leisure time.
Fulltoss
Parle's Wafers
Chatkeens
4. CAKES
Cakes are baked desserts made from flour, sugar, eggs, and butter or oil. They come
in various shapes, sizes, and flavors and are often decorated with frosting or icing.
Cakes are commonly served at celebrations such as birthdays, weddings, and holidays.
Happy Happy Cakes
5. RUSK
6. PLATINA RANGE
The Platina Range likely refers to a specific line or series of products offered by a
brand. Without further context, it's difficult to provide specific information about this
range.
Hide & Seek
Hide & Seek Milano
Nutricrunch
Hide & Seek Fills
7. ATTA
8. CEREALS
9. OTHER BRANDS
This category likely includes products from various other brands that may not fall
specifically into the aforementioned categories. It could encompass a wide range of
food items depending on the specific brands and products involved.
INFRASTRUCTURE
(Haryana), Muzaffarpur (Bihar), and Pantnagar (Uttarakhand) are among the biggest
ACHIEVEMENTS
COMPETITORS OF PARLE
2. ITC :
3. Coca Cola:
4. Nestle:
5. Pepsi:
6. Amul:
7. Britannia:
8. Marico:
.Marico uses one in ten coconuts that are farmed in India; this
fact alone demonstrates the power of Marico Limited. Indian
fast-moving consumer goods company Marico was founded in
Mumbai in 1991 by Harsh Mariwala. Marico produces oils,
male grooming products, and personal care items.
Competitive Landscape
In today's digital age, Parle has effectively embraced online platforms to connect
with customers. The brand is well-known on social media, where it interacts with
followers by holding contests and interactive campaigns. Parle employs digital
marketing platforms to specifically target demographics and interests, guaranteeing
that its message is received by the right audience.
By leveraging social media, Parle continues to strengthen its industry position and
gain a competitive advantage in the market.
INDUSTY ANALYSIS
PORTER’S MODEL :
Threat of new entrants reflects how new market players impose threats to the existing
market players. If the industry will be profitable and barriers to enter the industry will
be low, it will attract more players and hence, the threat of new entrants will be high.
Barriers to Entry -
Core brands of Parle Products, such as Parle-G biscuits, enjoy strong brand
loyalty, making it difficult for new competitors to form a presence in those
categories.
New entrants find it challenging to establish a strong distribution network
throughout India.
High advertising and marketing expenses are required to compete with
established brands.
There may be obstacles in obtaining licenses and following food safety
regulations.
The dominance of established players like Parle in terms of shelf space in
retail outlets can also create a significant barrier to entry for new competitors.
However, the biscuit industry is attractive due to its large size and potential for
growth. Additionally, relaxed regulations and the emergence of private labels could
pose a future threat.
However, Parle offers a variety of biscuits catering to different tastes and needs, and
its established brand image helps it compete with substitutes.
The rivalry among existing firms shows the member of competitors that give tough
competition to the Parle Products. High rivalry shows Parle Products., India can face
strong pressure from the rival firms, which can limit each other's growth potential.
The rivalry factors which are a major strategic concern for Parle Products:
The rivalry factors which are a major strategic concern for Parle Products:
The Indian FMCG market is crowded with competitors like ITC, Britannia,
Hindustan Unilever, and Nestle.
Intense competition exists in product categories like biscuits, snacks, and
confectionery.
Price wars, promotional offers, and new product launches are common,
impacting profitability.
Constant need to innovate and introduce new products to stay ahead.
Parle's brand strength, extensive distribution network, and cost-effective products help
it maintain its position in this highly competitive market.
Key raw materials like flour, sugar, and vegetable oils are readily available
from multiple suppliers.
Parle Products' large production volumes give them leverage in negotiating
prices with suppliers.
Parle can easily switch suppliers if necessary.
Parle caters to a vast customer base, with no single buyer having significant
power.
Parle Products caters to a mass market with price-sensitive consumers.
Due to brand loyalty and affordability, customers have limited leverage in
price negotiations, especially for core products.
Large retailers and distributors might have some bargaining power due to bulk
purchases.
Parle's strong brand presence and product diversification help mitigate buyer
power to some extent.
The application of Porter five forces model in real world content allows
organizations to make wise strategic decisions. Impact and importance of each of
the five forces is context dependent. By using Five force analysis Parle Products.,
can determine the industry attractiveness, make effective entry/exist decisions and
assess the influence of these forces on their own business and competitors. Mostly,
this model is considered as a starting point and other frameworks are used in
conjunction for a better understanding of the external environment.
CONCLUSION ANALYSIS :
1. POLITICAL FACTORS :
Government Regulations: Parle Industries Ltd must comply with food safety
regulations set by FSSAI (Food Safety and Standards Authority of India) to
ensure product quality and consumer safety. Changes in these regulations can
impact production processes and labeling requirements.
Taxation: The GST reform in India may affect the pricing of Parle's products.
Understanding tax structures and potential changes is crucial. The company's
historical background and its adaptation to political changes like
demonetization and GST reflect its adaptability in navigating political shifts.
2. ECONOMIC FACTORS:
Inflation: Inflation can affect the cost of raw materials, impacting Parle's
margins and potentially requiring price adjustments.
3. SOCIAL FACTORS:
Health and Wellness: The growing focus on health and wellness can
influence consumer choices. Parle can address this by introducing healthier
product options or highlighting the nutritional benefits of existing products.
CSR Activities: Parle launched the "Parle My Green Planet" campaign, one of
India's largest CSR initiatives. It involved educating and engaging people in
5000 schools about environmental preservation through activities such as tree
planting, water and power conservation, and waste recycling.
4. TECHNOLOGICAL FACTORS:
5. LEGAL FACTORS:
Food Labeling Laws: Parle must comply with labeling laws regarding
ingredients, nutritional information, and allergen warnings.
6. ENVIRONMENTAL FACTORS:
SWOT ANALYSIS
STRENGTHS :
Strong Presence in Rural Markets – In 2014, Parle was ranked 48th in all
Indian Brands.
It is the most trustable brand in the eyes of people.
Parle's cost effective Production manufacturing keeps product prices low and
profits high.
Parle consistently innovates to cater to evolving consumer needs, introducing
new flavors, variants, and packaging formats.
WEAKNESSES:
Parle dominates the value segment but lacks a strong presence in the premium
biscuit category compared to competitors like Britannia and ITC.
Maintaining low prices on core products like Parle-G can strain profit margins
due to fluctuating raw material costs.
Parle's packaging lacks the innovation seen in some competitors, possibly
reducing its appeal to younger consumers.
Parle’s strong presence in the Indian market could make it vulnerable to
changes in the Indian economy and consumer spending habits.
Parle’s limited global presence and reliance on the domestic market exposes it
to risks associated with dependency on a single market.
Parle is in a tough fight for market share and profit against both Indian and
foreign companies in the FMCG market.
Parle's strong brand image might be challenged by health concerns as
consumers become more health conscious.
OPPORTUNITIES:
THREATS:
The Indian biscuit market faces intense competition from established brands
like Britannia and ITC, as well as regional and private labels.
Parle faces profitability challenges due to fluctuating raw material prices
(wheat, sugar, etc.) and rising energy costs, impacting its competitiveness.
Imitation Products – Counterfeit products, particularly in rural areas, can erode
Parle's brand image and sales.
Changing Consumer Preferences.
New food safety, labeling or advertising regulations by the government could
cost Parle more to comply with.
The FMCG sector’s high competition, with both established and new players
competing for market share, could pressure Parle’s margins and market
position.
Bakery goods are becoming a common household staple due to their
affordability and widespread availability.
Parle-G faces competition from new snack options like toast, sandwiches, and
rusk, leading to a potential decline in demand for their biscuits.
COMPETITIVE ADVANTAGES
Based on the provided analysis using Porter's Five Forces, PESTLE, and SWOT
frameworks, we can formulate Parle Company's competitive advantage:
Type of Advantage :-
COMPARATIVE ADVANTAGE
Brand Loyalty and Recognition – Parle enjoys strong brand loyalty and
recognition in India, particularly for its flagship product, Parle-G biscuits. This
brand loyalty makes it difficult for new entrants to compete in the same categories,
thereby acting as a barrier to entry. Competitors such as Britannia, ITC, and
Nestle face challenges in establishing similar brand loyalty and recognition.
These factors collectively make it difficult for competitors to replicate Parle's success
and compete effectively in the market.
DIFFERENTIAL ADVANTAGE
Parle's differential advantage can be seen in its strong brand loyalty, which sets it
apart from competitors. Consumers' trust in Parle's products and their preference for
the brand over substitutes or new entrants contribute to its sustained market
dominance.
Price Advantage with Perceived Value: Parle's products are known for being
affordable without compromising on taste or quality. This is particularly
important in a price-sensitive market like India. Consumers perceive Parle
products as offering good value for their money, further solidifying brand loyalty.
CHAPTER 3
LITERATURE REVIEW
LITERATURE REVIEW
1. Aditya Shastri's 2023 case study "A Sneak-Peek Into the Marketing
Strategy of Parle" discusses the success of the Parle brand. Consumers place
significant value on the brand, making it one of India's leading brands. Rather
than selling the same old stuff, the brand should introduce new products and
varieties to the marketplace. The company's primary source of goodwill
revenue is the Parle-G biscuit. Parle items' popularity has been stable for many
years.
3. In the 2021 research paper titled “Parle Products: The Journey of Budget
Brand Toward Premiumization”, published in Business Perspectives and
Research by A. Shivakanth Shetty, Kerena Anand, and Raghavendra A. N.
discusses Parle’s transformation from a budget brand to a premium brand.
Despite the success of Parle-G, Parle is still seen as a budget brand in India. In
2017, Parle introduced Parle Platina to cater to the demand for premium
biscuits. However, transitioning from a value brand to a luxury brand is
challenging due to the legacy of the value brand and the competitive Indian
market.
CHAPTER 4
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
RESEARCH DESIGN :
Here, we are using a descriptive form of research design, where we are primarily
interested in describing the topic that is the subject of the research.
This method includes data collection, analysis and presentation. It helps us clearly
present the marketing statement in order to allow others to better understand the need
for this kind of research.
Primary data:
Secondary data:
The secondary data for research have been collected from various sources which
include websites, journals, books, articles, and also from the usage of internet facility.
SOURCE OF DATA
This project will be based on primary as well as secondary data which will be
collecting through websites, books, journals, articles and questionnaires.
PROBLEM DEFINATION
A problem of Parle in the industry analysis is that Parle has not been able to
diversify its product portfolio and create a strong brand identity. Parle is mainly
dependent on its Parle-G biscuits, which are low-margin and face stiff competition
from other players.
NEED OF STUDY
1. To Identify and analyze the key success factors that have contributed to Parle's
sustained success in the FMCG industry.
2. To Analyze how Parle's strategies, including product offerings and pricing,
contribute to its standing in the industry.
3. To Evaluate how these factors differentiate Parle from its competitors.
OBJECTIVES OF STUDY
LIMITATION OF STUDY
2. Focus on Indian market: The study will primarily focus on the Indian biscuit
and snack industry, limiting applicability to other regions.
3. Focus on Indian Market: The study might primarily focus on the Indian market,
neglecting Parle's presence in other countries.
7. Application: The findings may not be applicable outside PARLE Products and
the Indian food business.
CHAPTER 5
DATA ANALYSIS AND
INTERPRETAION
1. AGE OF RESPONDENCE
1. Under 18 3 3.3%
2. 18-24 78 86.7%
3. 25-44 3 3.3%
4. 45 or above 6 6.7%
Total 90 100%
INTERPRETATION:
The data reveals that the largest segment of respondents falls within the
age range of 18 to 24, suggesting that Parle products might be more
popular or relevant among young adults. This could indicate potential
market trends or consumer preferences within this age group.
However, it's also essential to note that there is some representation
from other age groups as well, albeit smaller in comparison. This
diversity in age groups might provide insights into Parle's market
penetration across different demographics.
2. GENDER OF RESPONDENCE
1. 41 45.6%
Male
2. 49 54.4%
Female
Total 90 100%
INTERPRETATION:
This suggests that the data is not likely to be biased towards one
gender or the other. Overall, it appears that a good mix of genders
were included in the survey.
2. Somewhat 14 15.6%
familiar
Total 90 100%
INTERPRETATION:
2. Confectionery 64 71.1%
3. Snacks 42 46.7%
4. Rusk 47 52.2%
5. Other 6 6.7%
Total 90 100%
INTERPRETATION:
Biscuits are the most popular Parle product category, with nearly all
respondents (97.8%) having tried them.Confectionery and Rusk are
also quite popular, with over 70% and 50% of respondents having
tried them respectively.
Snacks are less popular than the above categories, but still a
significant portion (46.7%) of respondents have tried them."Other"
represent a small minority of respondents they have also tried other
category products and "All of the above" survey comment represent
they have tried all the mentioned products.
INTERPRETATION:
6. In your opinion, what are the key strengths of Parle Products in the
market?
1. Quality 65 72.2%
3. Distribution 36 40%
network
4. Price 37 41.1%
competitiveness
5. Product variety 35 38.9%
6. Other 3 3.3%
Total 90 100
INTERPRETATION:
1. Britannia 73 81.1%
2. ITC 33 36.7%
4. Mondelez 24 26.7%
International
6. Other 1 1.1%
Total 90 100%
INTERPRETATION:
2. Moderately 38 42.2%
competitive
3. Not competitive 0 0%
Total 90 100%
INTERPRETATION:
2. Comparable 47 52.2%
Total 90 100%
INTERPRETATION:
10. What are your expectations for Parle products in the future?
1. I expect them to
maintain their current 40 44.4%
position in the market.
2. I expect them to
expand their product 36 40%
range and market
share.
3. I expect them to face
increasing competition 7 7.8%
and possibly lose
market share.
INTERPRETATION:
HYPOTHESIS TESTING
HYPOTHESIS
Hypothesis 1: There is no significant difference in comparison with other competitors.
Hypothesis 2: Although there are several competitors for Parle Products, most people
in India prefer Parle products as their preferred household brand.
Hypothesis 3: Since Parle has not changed its services or taste over time, it is evident
that people have consistently preferred Parle products for a long
duration.
From the above research study conducted during my research work it is found
that among the above mentioned hypothesis, Hypothesis H1 i.e. “There is no
significant difference in comparison with other competitors” is found to be true as
well as false hence nor accepted & nor rejected. Because, each brand has its unique
offerings, but Parle holds its ground in terms of quality and taste.
Hypothesis H2 i.e. “Although there are several competitors for Parle Products,
most people in India prefer Parle products as their preferred household brand”, is
accepted and Hypothesis H3 i.e. “Since Parle has not changed its services or taste
over time, it is evident that people have consistently preferred Parle products for a
long duration” is also accepted as Parle has high brand awareness, loyalty, and
positive future expectations, supporting the idea that it is a popular household
brand among many people.
CHAPTER 6
FINDINGS
FINDINGS
Parle products
Products for more than 5 years, indicating strong brand loyalty and
long-term satisfaction.
affordable.
CHAPTER 7
CONCLUSION
CONCLUSION
The recognized issue of Parle's lack of product diversification and the development
of a stronger brand identity raises serious strategic concerns. While Parle has
managed to preserve its market position and consumer devotion, its concentration on
a concentration on a single product category exposes it to the risks of market
saturation and shifting consumer taste. The need for diversification and brand
strengthening is essential to sustain growth and competitiveness in the dynamic
FMCG landscape.
CHAPTER 8
SUGGESTIONS
Suggestions
2. With a high level of brand awareness among respondents, it's crucial for
Parle to sustain this by consistently engaging with consumers through
advertising, social media, and other promotional activities.
.
7. Parle's distribution network is strong, but there is possibility for
expansion by targeting remote or forgotten regions. Strengthening
connections with retailers and finding new distribution channels could
help to expand market reach.
CHAPTER 9
BIBLIOGRAPHY
BIBLIOGRAPHY
Website
https://www.parleproducts.com/
https://en.m.wikipedia.org/wiki/Parle_Products
https://www.mbaskool.com/brandguide/food-and-beverages/3541-parle-products-
ltd.html
https://www.mbaskool.com/competitors/companies/18785-parle.html
https://www.mbaskool.com/pestle-analysis/companies/18106-parle.html
https://iide.co/case-studies/marketing-strategy-of-parle/
https://www.researchgate.net/publication/365595286_From_biscuits_to_hand_sanitiz
ers_India's_largest_biscuit_and_confectionary_brand-Parle's_diversification
https://www.researchgate.net/publication/341811244_Parle_Products_The_Journey_o
f_Budget_Brand_Toward_Premiumization
https://www.socialresearchfoundation.com/upoadreserchpapers/5/234/190117065625
1st%20nilanjan%20roy.pdf
ANEXTURE
QUESTIONNAIRE
Name
Under 18
18-24
25-44
45 or above
Female
Male
Very familiar
Somewhat familiar
Not familiar
In your opinion, what are the key strengths of Parle Products in the market?
Quality
Brand recognition
Distribution network
Price competitiveness
Product variety
Other…
How would you rate the competitiveness of Parle Products compared to other
brands in the FMCG industry?
Highly competitive
Moderately competitive
Not competitive
How do you perceive Parle Product's pricing strategy compared to its
competitors?
More affordable
Comparable
More expensive
What are your expectations for Parle products in the future?
70