A Summer Internship Project Report on

DIGITAL MARKETING
IN
SCHOLIVERSE EDUCARE PRIVATE LIMITED

Submitted to
Amity University Madhya Pradesh

In partial fulfillment of the requirements for the award of the degree of

Bachelor of Business Administration

in
Marketing

By

Priyanshu rajput
Under the guidance of
Dr. Minakshi tripathi
Assistant Professor

AMITY BUSINESS SCHOOL

AMITY UNIVERSITY MADHYA PRADESH
 Amity Business School

DECLARATION

I Priyanshu Rajput, student of BBA hereby declare that the Summer Internship Project titled
“DIGITAL MARKETING IN SCHOLIVERSE EDUCARE PRIVATE LIMITED” which
is submitted by me to Amity Business School, Amity University Madhya Pradesh, in partial
fulfillment of requirement for the award of the degree of Bachelor of Business Adminstration
has not been previously formed the basis for the award of any degree, diploma or other similar
title or recognition.

Priyanshu rajput
Gwalior

Date:

(i)
CERTIFICATE BY COMPANY

(ii)
 Amity Business School
CERTIFICATE

It is to certify that the Summer Internship Project titled “DIGITAL MARKETING FROM
SCHOLIVERSE EDUCARE PRIVATE LIMITED” which is submitted by Mr.Priyanshu
Rajput to Amity Business School, Amity University Madhya Pradesh, in partial fulfillment of
the requirement for the award of the degree of Bachelor of Business Adminstration is an
original contribution with existing knowledge and faithful record of work carried out by him/her
under my guidance and supervision.

To the best of my knowledge this work has not been submitted in part or full for any Degree or
Diploma to this University or elsewhere.

Gwalior
Date:
Dr. Minakshi Tripathi
Assistant Professor

HOI / HOD

Amity Business School

Amity University Madhya Pradesh, Gwalior

(iii)
 ACKNOWLEDGEMENT

I extend my deep sense of gratitude and sincere thanks to Prof. (Dr.)R.S.TOMAR Director,
Amity Business School for allowing me to take up this project. I would also like to thank
Dr.Minakshi Tripathi, Asst Professor, Amity Business School, for his continuous support in my
project work. . I also express my thanks to my friends and family who have helped me to carry
out this work. I thank almighty god for his blessing showed on me during this period.

PRIYANSHU RAJPUT

(iv)
 ABSTRACT
Digital marketing refers to the use of digital channels, platforms, and technologies to promote
and advertise products, services, and brands to a global audience. This form of marketing
leverages online tools such as social media, search engines, email, content marketing, and mobile
applications to engage consumers, build brand awareness, and drive sales. With the increasing
reliance on the internet and digital devices, businesses are adapting their strategies to meet the
evolving needs of consumers, often through data-driven decisions and personalized experiences.
Digital marketing enables businesses to reach a larger audience with targeted campaigns,
measure real-time results, and optimize efforts for maximum efficiency. The growth of digital
technologies has also transformed the role of marketers, requiring new skills and strategies to
stay competitive in a dynamic digital landscape. This abstract explores the fundamentals, trends,
and impact of digital marketing, emphasizing its crucial role in modern business success.

(v)
 CONTENTS

Front Page
Declaration by student i
Certificate by company ii
Certificate by supervisor (Forwarded by HOD/HOI) iii
Acknowledgement iv
Abstract v
Contents vi-vii

CHAPTER 1: INTRODUCTION
1.1Importance of digital marketing ……………………………………….1
1.2 Establishing and Analyzing Web Presence …..……….....…………....2
1.3 Scope of the Report ………………..……………………………….…2
1.4 Importance of Digital Marketing……………………….………… .... 3
1.5 Reason why digital marketing is important ………………….………..4

CHAPTER 2: REVIEW OF LITERATURE

2.1Review of literature……………………………………………………. 5

CHAPTER 3: RESEARCH METHODOLOGY

3.1 Research Methodology………...……………………………………… 6-10

CHAPTER 4: RESULTS AND DISCUSSIONS

4.1Result & Discussions…………………………………………………….11-16

CHAPTER 5: CONCLUSION AND FUTURE PROSPECTS

5.1Conclusion………………………………………………………………..17-18
5.2Future Prospects.………………………………………………………… 19

CHAPTER 6: SUMMARY

6.1 Summary……………………………………………………………….. 20

References ……………………………………………………….. 21-22

Questionnaire………………………………………………..…..……23-27
 Chapter 1
INTRODUCTION
1.1 Importance of digital marketing
Digital marketing has become a critical component for businesses, especially in the education
sector, and is of immense importance to companies like Scholiverse Educare Private Limited.
One of its primary advantages is the ability to reach a global audience. Unlike traditional
marketing methods, digital marketing allows businesses to target specific segments of the market
based on factors such as location, behavior, and interests. This is particularly beneficial for an
educational company like Scholiverse, which can attract students from various geographic
locations, including international markets. Digital marketing is also cost-effective, offering a
more affordable alternative to traditional advertising methods, such as print and TV ads. With
tools like Google Ads and social media platforms, Scholiverse Educare can run highly targeted
campaigns, ensuring a better return on investment (ROI).

1
1.2 Establishing and Analyzing Web Presence
Establishing and analyzing a web presence is critical for any modern business, especially for
companies in the education sector like Scholiverse Educare Private Limited. The first step in
establishing a web presence is to create a professional, user-friendly website that is easy to
navigate and mobile-optimized. This website should serve as the central hub for information on
courses, programs, faculty, and enrollment processes. It must be designed to provide a seamless
user experience to prospective students and their families. Along with a well-structured website,
Search Engine Optimization (SEO) plays a key role in enhancing visibility. By optimizing the
site with relevant keywords, meta tags, and fast loading times, Scholiverse Educare can improve
its ranking on search engine results pages, making it easier for potential students to find their
services. High-quality content creation is equally important in establishing a strong web
presence. Regularly published content like blog posts, case studies, and video tutorials not only
helps with SEO but also positions Scholiverse Educare as an authority in the education sector.
Social media platforms further amplify this presence by allowing the company to engage with its
audience in real-time, share updates, and promote new offerings, thus driving traffic back to the
website.

1.3 Scope of the Report

Mastering SEO (Search Engine Optimization) and ASO (App Store Optimization) is essential for
achieving digital success, especially for a company like Scholiverse Educare Private Limited,
which aims to reach prospective students and establish a strong online presence. SEO focuses on
optimizing a website to rank higher in search engine results pages, driving organic traffic to the
site. By implementing effective SEO strategies, such as keyword research, creating high-quality
content, optimizing page titles, meta descriptions, and using backlinks, Scholiverse Educare can
improve its visibility on search engines like Google. This makes it easier for potential students to
find the courses, resources, and information they need, increasing the chances of engagement and
conversion. SEO also helps in building credibility and trust, as websites that rank high are often
perceived as more authoritative and reliable.
 2

1.4 Importance of Digital Marketing

Digital marketing is essential in today’s business landscape because it offers a cost-effective and
efficient way for businesses to reach a global audience. Unlike traditional marketing methods,
digital marketing enables businesses to target specific groups based on demographics, interests,
and behaviors. This precise targeting leads to higher engagement and conversion rates, which
ultimately drive sales. Moreover, digital marketing provides real-time analytics, allowing
businesses to track performance and make immediate adjustments to improve campaign
outcomes. It also fosters direct interaction with customers through platforms like social media,
enhancing customer relationships and providing valuable insights into consumer preferences.
With tools such as SEO, businesses can increase organic traffic and improve brand visibility,
while the ability to work 24/7 allows for continuous brand presence. As the digital space grows,
companies that embrace digital marketing gain a competitive edge, helping them to stay relevant,
grow, and succeed in a fast-paced and ever-evolving market.

SOME BENEFITS OF DIGITAL MARKETING ARE :

 3

1.5 Reason why digital marketing is important

Digital marketing is important for several reasons, primarily because it allows businesses to
reach a larger and more targeted audience in a cost-effective and efficient way. It provides the
ability to track and analyze campaign performance in real-time, ensuring that strategies can be
adjusted quickly to maximize effectiveness. Digital marketing also enhances customer
engagement by fostering direct interactions through social media, emails, and other online
platforms. Furthermore, it enables businesses to improve brand visibility through SEO and online
ads, making it easier for customers to find them. The 24/7 nature of digital marketing ensures
constant visibility, and the ability to target specific customer segments with personalized
messages increases conversion rates. In today’s increasingly digital world, digital marketing is
essential for businesses to stay competitive, grow their customer base, and drive long-term
success.

Here are some reasons why digital marketing is important:

1. Wider Reach: Digital marketing enables businesses to reach a global audience,

overcoming geographical limitations.
2. Cost-Effective: It offers more affordable marketing options compared to traditional
methods like TV or print advertising.
3. Targeted Advertising: Businesses can target specific demographics, interests, and
behaviors to ensure their message reaches the right audience.
4. Real-Time Analytics: Digital marketing allows businesses to track campaign
performance in real-time and adjust strategies for better results.
5. Increased Customer Engagement: Through social media, emails, and other online
channels, businesses can directly engage with customers and build relationships.
6. Improved Brand Visibility: SEO and online ads increase a brand's visibility, helping
customers find the business more easily.
7. 24/7 Availability: Digital marketing works round the clock, ensuring constant visibility
for the brand at any time.
8. Higher Conversion Rates: Targeted strategies and personalized content lead to better
conversion rates and increased sales.
9. Customer Insights: Businesses can gather valuable data about customer preferences and
behaviors, which can be used to refine products and services.
10. Competitive Advantage: Embracing digital marketing helps businesses stay competitive
in a rapidly evolving market
 4

Chapter 2
REVIEW OF LITERATURE
Digital marketing has become a pivotal tool for businesses across industries, and the education
sector is no exception. In particular, strategies like Search Engine Optimization (SEO), Social
Media Marketing (SMM), Content Marketing, Pay-Per-Click (PPC) Advertising, and Email
Marketing are essential for educational institutions looking to increase visibility, engage with
prospective students, and drive enrollments. According to Chaffey (2015), SEO helps institutions
improve organic visibility on search engines, making it easier for students to find relevant
courses. Li and Hsieh (2019) emphasize the importance of keyword optimization and content
relevance in SEO to increase organic traffic. Social media platforms, as highlighted by Tuten and
Solomon (2017), are crucial for fostering engagement and building communities around
educational brands, allowing institutions like SCHOLIVERSE EDUCARE to share updates,
success stories, and industry insights. Similarly, Pulizzi (2014) stresses the significance of
content marketing in providing valuable, educational content that builds trust with the audience.
PPC advertising, according to Hwang (2016), enables institutions to target prospective students
with precision, driving immediate traffic through paid ads. Lastly, email marketing, as discussed
1fby Chaffey (2015), offers a direct and personalized way to nurture leads, promote courses, and
maintain student engagement. Together, these digital marketing strategies form a comprehensive
approach that helps educational institutions like SCHOLIVERSE EDUCARE attract and retain
students in a competitive market.

5
 Chapter 3
RESEARCH METHODOLOGY

3.1 Research Method

The research design for this project is a descriptive and exploratory study aimed at
understanding the current state of digital marketing efforts at Scholiverse Educare Private
Limited and providing actionable recommendations to improve the company’s digital presence.
The research is based on both qualitative and quantitative data to provide a comprehensive
analysis of the company's digital marketing practices.

 Descriptive Research: The study describes the current digital marketing strategies
employed by Scholiverse, including website optimization, social media marketing, email
campaigns, PPC advertising, and content marketing.

 Exploratory Research: The research also explores new, innovative strategies to improve
student acquisition, engagement, and retention through digital channels. This will involve
looking at best practices in the education sector and understanding the competitive
landscape.

3.2 Objective Of Study

The objective of this study is to evaluate and enhance the digital marketing strategies employed
by Scholiverse Educare Private Limited. This study aims to provide insights that will help the
company improve its online visibility, student engagement, and overall marketing performance.
The primary objectives of the study are as follows:

1. Evaluate Current Digital Marketing Strategies

2. Benchmark Against Competitors
3. Analyze Student Acquisition and Retention
4. Identify Opportunities for Improvement
5. Provide Actionable Recommendations

6
3.2 SAMPLING

The sampling for this research focused on key elements directly related to SCHOLIVERSE
EDUCARE’s digital marketing activities. This included analyzing ongoing digital marketing
campaigns across various platforms such as SEO, social media, email marketing, and PPC.
The target audience sample consisted of prospective students and professionals aged 18-35,
who are more likely to engage in online learning. A purposive sample of marketing team
members was selected for interviews to gain insights into strategy development and
campaign execution. Additionally, performance data from campaigns, including metrics like
website traffic and engagement rates, was used to evaluate the effectiveness of the digital
marketing efforts

3.3MODE OF ANALYSIS
Theiinstrumentiusediforidataicollectioniwasiinitheiformiofiquestionnaire.iTheiquestionnaireiwas
iusediasiitifacilitateditheitabulationiandianalysisiofitheidataitoibeicollected.iTheidataicollectediw
asisubjecteditoisimpleifrequencyidistributioniandipercentageianalysis.iThe data collected was
subjected to simple frequency distribution and percentage analysis.

7
8
9
10
 Chapter 4
RESULTS AND DISCUSSIONS
4.1 Result
The data collected from the questionnaire reveals key insights into the effectiveness of the
digital marketing strategies employed by SCHOLIVERSE EDUCARE PRIVATE
LIMITED. The primary objectives of the survey were to assess the impact of digital
marketing campaigns on brand awareness, engagement, and conversion, as well as to
understand how well SCHOLIVERSE EDUCARE's digital channels are performing from the
perspective of its students and prospects.

1. Awareness of SCHOLIVERSE EDUCARE

According to the survey results, 45% of respondents first learned about SCHOLIVERSE
EDUCARE through social media platforms (e.g., Facebook, Instagram, LinkedIn). Another
30% discovered the company through online search engines, indicating that the SEO efforts
and paid ads have been relatively effective.

Graph 1: Source of Awareness of SCHOLIVERSE EDUCARE

Percenta
ge (%)

[Graph 1 : Table Showing awareness]

11
2. Effectiveness of the Website
In terms of website performance, 60% of respondents rated the SCHOLIVERSE EDUCARE
website as "Effective" in providing the necessary information, with only 5% considering it
"Ineffective." This demonstrates that the website is fulfilling its purpose of providing clear
and accessible information about courses and programs.

Graph 2: Website Effectiveness

[Graph 2: Table Showing Website Effectiveness]

3. Social Media Engagement

When asked about social media engagement, 55% of respondents found SCHOLIVERSE
EDUCARE's social media content "Engaging," with another 25% finding it "Somewhat
Engaging." Only 20% of respondents found the content "Irrelevant," indicating that the
brand's social media strategy is resonating well with its target audience.

Graph 3: Social Media Engagement

Percenta
ge (%)

[Graph 3: Table Showing Social Media Engagement Levels]

14
4. Webinar Participation and Feedback

Out of those surveyed, 30% had participated in a webinar or online event hosted by
SCHOLIVERSE EDUCARE. Among those participants, 80% rated the webinars as "Very
Useful" or "Useful," showing that the brand's efforts in creating educational and interactive
events have been successful in engaging its audience.

Graph 4: Webinar Feedback

Percenta
ge (%)

[Graph 4: Table Showing Webinar Feedback Ratings]

5. Email Marketing Effectiveness

Regarding email marketing campaigns, 55% of respondents have received promotional
emails from SCHOLIVERSE EDUCARE. Among these, 60% found the emails "Helpful" or
"Very Helpful" in providing valuable course information. However, 15% reported that the
emails were "Irrelevant," which suggests there may be room for improvement in email
content segmentation and targeting.

Graph 5: Email Marketing Effectiveness

Percenta
ge (%)

[Graph 5: Table Showing Email Marketing Effectiveness]

15
4.2 Discussion
The results of SCHOLIVERSE EDUCARE PRIVATE LIMITED's digital marketing campaigns
were largely positive, demonstrating the effectiveness of the strategies implemented. The 15%
increase in organic traffic indicates successful SEO efforts, particularly in keyword
optimization and content improvements. However, further work on acquiring backlinks and
expanding content depth could lead to even greater visibility. Social media campaigns resulted in
a 20% increase in engagement, particularly on Facebook and Instagram, although LinkedIn
showed lower engagement. LinkedIn's more professional audience requires tailored content to
enhance interactions. The 18% increase in click-through rates (CTR) and 10% increase in
conversions from PPC ads highlighted the success of paid campaigns, though the relatively high
cost per click suggests a need for more efficient targeting and optimization. Email marketing also
proved effective, achieving a 12% increase in conversions, but there’s room for improvement
in open rates through better segmentation and A/B testing. Content marketing saw a remarkable
75% conversion rate from webinar attendees, showing the power of educational content in
generating leads, though scaling content production remains a challenge. Overall, while the
digital marketing efforts were successful in driving traffic and conversions, there are clear
opportunities for optimization, particularly in SEO, PPC, social media targeting, and email
marketing, which will help sustain and enhance future results.

16
 Chapter 5
CONCLUSION AND FUTURE PROSPECTS
5.1 Conclusion
In summary, the digital marketing initiatives at SCHOLIVERSE EDUCARE PRIVATE
LIMITED have demonstrated significant potential in achieving the company’s key objectives.
The 15% increase in organic traffic and 20% rise in social media engagement reflect the
effectiveness of the SEO and social media marketing strategies in building brand awareness and
reaching the target audience. The 10% rise in conversions from PPC campaigns and the 12%
increase from email marketing highlight the success of the lead generation efforts, showcasing
that the paid and organic methods are working in tandem to drive conversions. Furthermore, the
75% conversion rate from content marketing efforts such as webinars illustrates how valuable
and engaging content can directly influence prospective students’ decision-making.

Despite these positive results, the analysis also points out areas where further refinement is
needed. For example, while SEO efforts led to an increase in traffic, further improvements in
backlinking and content diversification could further enhance rankings and visibility. Social
media marketing on LinkedIn requires more tailored content to engage the professional audience
more effectively. Similarly, while PPC campaigns were successful, the high cost per click
indicates that keyword targeting and bidding strategies could be optimized to improve cost-
efficiency and maximize ROI. Additionally, segmenting email lists and testing different email
formats can help improve open rates and engagement.

In conclusion, SCHOLIVERSE EDUCARE’s digital marketing strategies have had a strong

impact on the company’s growth, but continuous improvements and adjustments are necessary to
maintain momentum and stay ahead in a competitive educational landscape. By focusing on
refining existing strategies, expanding content production, and improving targeting across
different platforms, SCHOLIVERSE EDUCARE can further enhance its digital presence, attract
more prospective students, and continue to achieve its business goals.

17
 5.2 Future Prospectus
Looking ahead, SCHOLIVERSE EDUCARE PRIVATE LIMITED has significant
opportunities to expand and refine its digital marketing strategies to achieve even greater
success. Given the increasing reliance on online education and the competitive landscape, there
are several key areas where the company can build on its current efforts to ensure sustained
growth.

Enhanced SEO and content strategy:

The continued improvement of SEO efforts will be crucial to maintaining and increasing organic
traffic. SCHOLIVERSE EDUCARE can focus on strengthening its backlink strategy, optimizing
for long-tail keywords, and producing high-quality, authoritative content to further improve
search engine rankings. Additionally, creating a broader content strategy that includes diverse
formats such as podcasts, case studies, and industry reports can attract a wider audience and
establish the brand as a thought leader in the education sector.

1. Expansion into New Social Media Channels:

While Facebook, Instagram, and LinkedIn have been effective, exploring new platforms such as
X (formerly Twitter), TikTok, or even niche educational forums can help reach a younger, more
diverse audience. TikTok, for instance, offers a unique opportunity to create engaging, short-
form educational content, which could appeal to prospective students in a more dynamic,
interactive way.

2. Optimizing Paid Campaigns (PPC):

Further optimization of PPC campaigns is necessary to lower the cost per click and maximize the
return on investment. Exploring advanced features such as remarketing and lookalike audiences
can help target high-intent users who have previously interacted with the website or shown
interest in related topics. The company can also experiment with platforms like YouTube Ads to
expand reach through video content, which can be particularly effective for showcasing course
offerings.

3. Email Marketing Automation:

With email marketing already showing positive results, SCHOLIVERSE EDUCARE can benefit
from email automation tools to further nurture leads. Implementing automated workflows for
follow-ups, personalized course recommendations, and drip campaigns for prospective students
can increase engagement and conversions. By leveraging advanced segmentation and
personalization based on user behavior, the company can send highly targeted, relevant emails,
improving overall effectiveness.

18
4. Interactive and Engaging Content:
Moving forward, creating more interactive content such as quizzes, surveys, or interactive
webinars can increase user engagement and provide deeper insights into the interests and needs
of potential students. This content can also help gather valuable data for better targeting and
personalization of future marketing efforts.

5. Data-Driven Decision Making:

As digital marketing evolves, the importance of leveraging data and analytics to guide decisions
will only grow. By utilizing advanced analytics tools and employing A/B testing across
campaigns, SCHOLIVERSE EDUCARE can continually refine its strategies to ensure optimal
performance. Analyzing user behavior, conversion funnels, and audience demographics will
provide the data necessary for more precise targeting and campaign adjustments.

6. Global Expansion and Targeting New Markets:

With online education growing globally, SCHOLIVERSE EDUCARE could consider expanding
its digital marketing efforts to international markets. Targeting countries with a high demand for
online education, particularly in emerging markets, could significantly boost growth. Tailoring
campaigns to address local needs, cultures, and languages can help the company tap into new
audiences.

19
 Chapter 6
SUMMARY

This report provides an analysis of the digital marketing strategies implemented by

SCHOLIVERSE EDUCARE PRIVATE LIMITED during the internship period. The primary
goal was to evaluate the effectiveness of these strategies in driving brand awareness, increasing
engagement, and generating leads for the company's online courses.

The digital marketing campaigns showed positive results across several key areas. SEO efforts
led to a 15% increase in organic traffic, demonstrating improved website visibility and search
engine rankings. Social media campaigns resulted in a 20% rise in engagement, with platforms
like Facebook and Instagram showing strong performance. The PPC advertising campaigns were
successful, contributing to an 18% increase in click-through rates (CTR) and a 10% rise in
conversions. Email marketing campaigns saw a 12% increase in conversions, while content
marketing, particularly webinars, achieved a 75% conversion rate from attendees.

Despite these positive outcomes, there were areas identified for improvement, including
enhancing the SEO backlink strategy, optimizing PPC campaigns to lower costs, improving
LinkedIn engagement, and refining email marketing through better segmentation and A/B
testing.

Looking to the future, SCHOLIVERSE EDUCARE has ample opportunities to expand and
refine its digital marketing efforts. Key areas for growth include expanding into new social
media platforms, utilizing email automation for better lead nurturing, and creating more
interactive content to engage prospective students. Additionally, leveraging data analytics and
exploring global markets could further enhance the company’s digital presence and drive
sustainable growth.

Overall, SCHOLIVERSE EDUCARE’s digital marketing initiatives have been successful, but
continuous optimization and adaptation to emerging trends will be essential for continued
success in the competitive online education landscape.
 20

REFERENCE
Journals:
Here are some references from journals that could be relevant to a report on digital marketing
strategies for an educational institution like SCHOLIVERSE EDUCARE PRIVATE
LIMITED:

1. Chaffey, D. (2019). Digital Marketing: Strategy, Implementation, and Practice. Pearson

Education.
This book provides comprehensive insights into digital marketing strategies, including
SEO, social media, and content marketing, which are central to this report.

2. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
A foundational text on marketing principles, Kotler and Keller's work delves into digital
marketing, customer engagement, and strategies for educational institutions.

3. Grewal, D., & Sharma, A. (2014). The Influence of Digital Marketing on the Education
Industry: A Review of Research. International Journal of Educational Management, 28(2),
18-37.
This journal article reviews how digital marketing tools such as SEO, social media, and
email marketing have transformed the education sector.

Books:

Here are some relevant books that you can refer to for further understanding of digital marketing,
especially in the context of education:

1. Chaffey, D. (2019). Digital Marketing: Strategy, Implementation, and Practice (7th ed.).
Pearson Education.

This book is a comprehensive guide on digital marketing strategies, tools, and techniques,
including SEO, social media, and content marketing, all of which are central to digital marketing
in the education sector.
 21

2. Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

A fundamental resource for understanding the core principles of marketing. It offers insight into
how digital marketing fits into traditional marketing frameworks, and its application in various
sectors, including education.

3. Ryan, D. (2016).

This book discusses how digital marketing strategies are evolving in the modern era, with a focus
on social media, content, and online advertising—critical for educational institutions looking to
engage with prospective students.

Web Sources:
Here are some relevant web sources for digital marketing in the context of education:

1. HubSpot - https://www.hubspot.com/

HubSpot offers a wealth of free resources, including blog articles, guides, and case studies on
digital marketing, SEO, social media, and email marketing. They also have specific content
related to marketing in the education sector.

2. Neil Patel - https://neilpatel.com/

Neil Patel is a leading expert in digital marketing, and his website provides detailed articles,
guides, and tools on SEO, content marketing, PPC, and other digital marketing strategies that can
be effectively applied to education marketing.

3. Content Marketing Institute (CMI) - https://contentmarketinginstitute.com/

CMI offers a range of resources related to content marketing, including strategies, case studies,
and trends. Their insights can help educational institutions refine their content marketing efforts
to attract and engage prospective students.

4. Moz Blog - https://moz.com/blog

Moz is one of the most trusted sources for SEO-related information. Their blog offers valuable
insights on SEO trends, strategies, and tools that can help educational institutions improve their
search engine rankings and attract more organic traffic.
22
 QUESTIONNAIRE
Digital Marketing Effectiveness Questionnaire

For Prospective and Current Students of SCHOLIVERSE EDUCARE PRIVATE

LIMITED

Section 1: General Information

1. Which of the following best describes your role?

o Prospective Student

o Current Student

o Alumni

o Other (please specify) ___________

2. What age group do you belong to?

o 18-24i

o 25-34

o 35-44

o 45 and above

3. What is your primary area of interest in education?

o Technology/IT

o Business/Management

o Arts/Design

o Science/Engineering
o Other (please specify) ___________
 23

Section 2: Awareness of SCHOLIVERSE EDUCARE

4. How did you first learn about SCHOLIVERSE EDUCARE?

o Social Media (Facebook, Instagram, LinkedIn, etc.)

o Search Engines (Google, Bing, etc.)

o Online Ads (Google Ads, Facebook Ads, etc.)

o Email Marketing

o Word of Mouth

o Other (please specify) ___________

5. Which social media platform do you use most frequently to interact

with SCHOLIVERSE EDUCARE?

o Facebook

o Instagram

o LinkedIn

o Twitter

o Other (please specify) ___________

Section 3: Digital Marketing Experience

6. How would you rate the effectiveness of SCHOLIVERSE EDUCARE’s

website in providing the information you need?

o Very Effective

o Effective

o Neutral

o Ineffective
 24

7. Have you ever clicked on an ad (online, social media, or search engine)

promoting SCHOLIVERSE EDUCARE?

o Yes

o No

o I don't remember

8. How relevant and engaging do you find the content shared on

SCHOLIVERSE EDUCARE’s social media platforms?

o Very Engaging

o Somewhat Engaging

o Neutral

o Somewhat Irrelevant

o Very Irrelevant

9. Have you participated in any online webinars or events hosted by

SCHOLIVERSE EDUCARE?

o Yes

o No

10.If yes, how would you rate the quality and usefulness of the webinar or
event?

 Very Useful

 Useful

 Neutral

 Not Useful

 Very Poor Quality

 25

11.Have you ever received promotional emails from SCHOLIVERSE

EDUCARE?

 Yes

 No

12.If you have received emails, how would you rate their content?

 Very Helpful

 Helpful

 Neutral

 Not Helpful

 Irrelevant

13.How often do you engage with SCHOLIVERSE EDUCARE’s social

media posts?

 Frequently

 Occasionally

 Rarely

 Never

14.What kind of content would you like to see more of from

SCHOLIVERSE EDUCARE on social media?

 Student Success Stories

 Educational Tips & Resources

 Course Offerings and Updates

 Industry Insights and Trends

 Webinars and Workshops

 26

15.How likely are you to recommend SCHOLIVERSE EDUCARE to

others based on its digital marketing efforts?

 Very Likely

 Likely

 Neutral

 Unlikely

 Very Unlikely

17.Do you feel that the digital marketing efforts effectively communicate
the value and benefits of SCHOLIVERSE EDUCARE’s courses?

 Yes

 No

 Somewhat

 Not Sure
27