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Good evening, everyone.
Tonight I will be presenting my second case – Case

28, an case study about JetBlue Airways Corporation.
JetBlue Airways was founded in 1999 by David Neeleman who has been
known for its customer-centric approach wherein he values its customers.
JetBlue startup days is very successful, even though they just started they
have adapt to modern technology wherein they use paperless may it be in
the cockpit or booking flights. However, Neeleman was ousted by the board
of directors due notorious event. In February 2015, David Hayes took charge
of the position. JetBlue Airways has also faced major problems and issues
that is also an issue with the last case the Emirates and it was the fluctuating
Oil Prices, also operational disruption have also been a problem with JetBlue
along with the evolving market dynamics. Nevertheless, JetBlue Airways
remained resilient throughout its journey.
So, these are the issues we can encounter in the case of JetBlue Airways,
first, Fuel Prices, like many airlines, this has been also a problem of the
JetBlue. The prices has also impacted its profitability. Second, Operational
disruption, like any other airlines also disruptions may inlcude weather
related cancellations which is a must for the safety of everyone. Technical
issues are also disruptions that affects passengers to be delayed. Third,
Competitive Prices Environement, JetBlue should make its fare prices
justifiable to their quality and services because overpricing may lead to no
less passenger. Also, Customer Service and Reputatiom, they should
maintain good image to the public and offer best experiences to new or even
old passengers in order for them to keep coming back at your services.
Lastly, Market Dynamics, being unable to notice the evolving market trends
may result to a declining of customers because maybe other airlines offers
more quality. They also partner and adapt services in new countries to
expand its horizons.
JetBlue has faced tough times like fuel prices going up, flights not running
smoothly, and lots of competition. But they've stayed focused on making
customers happy and trying new things. Despite challenges, JetBlue is still a
strong player in the airline world, ready to keep improving and serving
travelers well in the future
Some recommendation I could recommend with its existing issues might
be, first, Focus on Operational Efficiency, they should continue to improve
operational processes to minimize disruptions and enhance the overall travel
experience for customers. Secondly, Strategic Pricing, the JetBlue
corporations should develop flexible pricing strategies that attract customers
while ensuring profitability, prices should not be over, however should not
also be so cheap that may result to a loss. They should set its prices with
consideing its operational costs so that they can still profit from the
operations. Next, Customer-Centric Innovation, Invest in technology and
services that prioritize customer satisfaction, such as digital tools for booking
and managing flights, and amenities that enhance the in-flight experience.
Though JetBLue has adapt cutting-edge technologies, we cannot deny the
eveolving technologies also. It is very recommended that JetBlue should also
invest in technologies that could benefit them and attract customers and
passengers at the same time. Also, Partnerships and Alliances, strengthening
partnerships with other airlines is very recommended because it allows your
to expand route networks and also tighten your connections, offer more
travel options, and improve customer loyalty programs. Lastly, Sustainability
Initiatives, Implement environmentally friendly practices and fuel-efficient
technologies to reduce carbon footprint and contribute to sustainable
aviation. Specially in todays generation wherein climate in not normal, it is a
must also to operate your business that still think of the environment so that
your passenger will continue to support the business.
And I think that sums up everything about JetBlue Airways.

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Good evening, everyone.

Tonight I will be presenting my second case – Case

And I think that sums up everything about JetBlue Airways.

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