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Unit-3 Uiux

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49 views2 pages

Unit-3 Uiux

Uploaded by

keerthishreey162004
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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1.

Design Thinking Principles: Problem Framing (13 Marks)

Problem framing is the first and one of the most critical stages in design thinking. It focuses on
understanding the problem deeply before jumping to solutions. This principle involves shifting from a
problem-based mindset to a solution-based approach by framing the problem correctly.

 Purpose of Problem Framing: It helps to redefine the challenge or problem to be solved,


ensuring that designers and teams address the root cause rather than just symptoms. By
framing the problem accurately, it is possible to innovate effectively and create meaningful
solutions.

 Key Steps in Problem Framing:

o Empathize: Understanding the user’s needs through research, interviews, and


observations.

o Define the Problem: Creating a clear, concise problem statement (often called a
“How Might We” question).

o Identify Stakeholders: Consider the perspectives of all those affected by the


problem.

o Clarify Objectives: Align the team on what success looks like for solving the issue.

 Example: Instead of saying "We need to increase sales," a reframed problem might be, "How
might we enhance the shopping experience to attract more customers?" This change of
perspective opens up broader solutions.

2. Ideation Techniques (Brainstorming, Mind Mapping, Sketching) (13 Marks)

The Ideation phase is where designers generate a wide range of ideas to solve the framed problem.
This stage is crucial for exploring creative and innovative solutions. Here are three popular ideation
techniques:

a) Brainstorming:

 A collaborative technique where participants generate as many ideas as possible in a set


timeframe.

 Rules: No criticism, encourage wild ideas, build on others' suggestions, aim for quantity over
quality.

 Benefits: Helps break conventional thinking and fosters creativity.

 Example: A team brainstorming ways to improve public transportation could generate ideas
like on-demand shuttles or eco-friendly bus stops.

b) Mind Mapping:

 A visual technique that starts with a central idea and branches out to related concepts.

 Helps to organize thoughts, identify connections, and expand on initial ideas.

 Process: Place the central problem in the center, draw branches for related topics, and keep
adding sub-branches for deeper insights.
 Benefits: Encourages a structured yet creative flow of ideas, uncovering hidden links
between concepts.

c) Sketching:

 Involves quickly drawing rough sketches to visualize ideas and concepts.

 Useful for turning abstract ideas into tangible visuals.

 Benefits: Helps communicate ideas clearly and can reveal potential flaws early.

 Example: Sketching out different layouts for a mobile app before investing in full
development.

3. Concept Generation (13 Marks)

Concept generation is the process of developing concrete ideas from the broader ideas generated
during the ideation phase. It involves narrowing down possibilities to the most promising solutions.

 Purpose: To translate creative ideas into practical and viable concepts that can be developed
into solutions or products.

 Steps Involved:

o Refinement: From a pool of ideas, select those that align with the problem
statement and objectives.

o Prototyping: Create low-fidelity models or sketches of concepts to explore their


feasibility.

o Feedback and Iteration: Share concepts with stakeholders or users to gather


feedback, which helps refine the solution.

o Concept Evaluation: Use criteria like feasibility, user desirability, and business
viability to select the best concept.

 Tools: Storyboards, wireframes, user journey maps, and mock-ups are commonly used to
visualize and communicate concepts.

 Example: If the problem is about reducing waste in packaging, the concept generation phase
may lead to ideas like edible wrappers, reusable containers, or compostable packaging
solutions.

By using these techniques effectively, design teams can develop innovative solutions that are both
user-centered and impactful.

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