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TYDS SMA Question Bank

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52 views2 pages

TYDS SMA Question Bank

Uploaded by

sanchitagalande24
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Mahatma Education Society's

Pillai HOC College of Arts, Science & Commerce, Rasayani


[NAAC Accredited 'A+' Grade, CGPA - 3.26 in Cycle-II & ISO 9001:2015 Certified]

TY BSc Data Science


Question Bank of Social Media Analytics (Semester V)

UNIT-1

1. Explain what is Social Media Intelligence & Listening


2. What are the Social Media Monitoring Metrics?
3. Explain different types of Social Media tools
4. Explain the concept of Long Tail in Social Media Analytics
5. Explain a case study on Theories in Media Research
6. Write a short note on electronic word-of-mouth (eWOM)
7. Differentiate among Web 1.0, Web 2.0, and Web 3.0.
8. What is social media? And what makes it different from the traditional media?
9. What are some core characteristics of social media?
10. Briefly explain different social media types with examples.
11. Briefly explain how businesses can leverage Facebook, YouTube, Twitter, blogs,
and wikis?
12. Differentiate among social media, Web 2.0, and social network sites

UNIT-2

1. Why is it important for business managers to understand and mine social media
data?
2. Explain the social media analytics cycle.
3. What ethical issues should be considered when mining social media data?
4. What are some main challenges to social media analytics?
5. Compare different social media analytics tools available in the market and
explain their strengths and weaknesses.
6. Write a note on Location Analytics.
7. What do you mean by Action analytics? Explain with examples.
8. Write a note on Mobile/App Analytics.
9. Explain the use of Google Analytics with reference to your company website.
10. Briefly explain the seven layers of social media data. Support your answer with
examples.
UNIT-3

1. What are social networks explain how a social network works in social media
analytics?
2. What are the common terms used in social media networks?
3. Explain types of Networks in social media analytics
4. Explain the network structure formed in social media networks.
5. What are Egocentric Networks?
6. Explain the different Network analysis metrics.
7. State the difference between Strong Ties and Weak Ties used in Social Media
Analytics
8. Explain what Clustering is. State a detailed example of clustering in social media
analytics

UNIT-4

1. Write a short note on Text Analytics?


2. What are the different types of data types of Text Analytics?
3. Explain Text Analytics Deployment Models
4. Explain purpose of Text Analytics
5. Explain Sentiment Analysis using a use case example
6. Explain Text Analytics value creation cycle
7. Explain Text Mining algorithm in detail
8. Explain Applications Of Text Mining
9. Explain Text Mining Techniques

UNIT-5

1. What is a Recommendation System explain recommender system in social media


analytics.
2. Explain challenges faced by recommendation system
3. Explain Association rule mining in detail
4. What is Collaborative Filtering Algorithm in Detail?
5. Explain User-based similarity
6. Explain Item-based similarity
7. Explain Hands-on Recommender System
8. What are the various techniques to evaluate the Accuracy of Predictions

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