1.

Executive Summary
Our business is form of decoration that we will established or started in Hargeisa City called
IFIYE EVENT DECORATION, which Is dedicated or will be involved in the all aspects of
decorating events, parties, birthdays, graduations, weddings, vehicles such as wedding cars,
graduation cars, as well as the sale of home decorating items.

Our products are items to decorate home such as: table cups for candles, all kinds of flowers, a
table lump and so on. In addition, we also provide services.

Our customers are couples planning weddings, corporate event planners, private individuals
hosting anniversaries and other special occasions, graduation students.

Our business is form of partners owned by five partners established to this in same share namely:

1. Mustafe Abdi CEO (chief executive officer) of our business.

2. Hodan ali the human resource manager and client service executive.
3. Zuhuur Hussein the accountant\cashier of the business.
4. Asma yusuph our sales marketer.
5. Mabsuud abdirishid the host of our business decoration service.

Our business goal is to become one of the leading decoration companies in the Somaliland
providing the highest quality decoration design consulting experience possible, and we will make
sure that every event and home decoration that we do can favourably compete in the industry.
Our workers are going to be selected from a pool of talented and highly creative designers in and
around Hargeisa also from any parts of the Somaliland.

2. Business Description
Mission

 Our vision is to establish a standard home decoration company whose services and brand
name is IFIYE event and home decoration also throughout the Hargeisa of Somaliland
we also hope our business will reach parts of the world
 Our mission is to build a home decoration company that will be known to execute top
notch projects and to become the number one choice of real estate agencies and other
stake holder in the industry. We want to build a home decoration company that can
favourably compete with other leading brands in the industry.

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 Goals and Objectives

 In our business, we have many goals and visions. First of all, we hope to develop ongoing
relationships with both local businesses and our clientele, the wedding parties. We hope
to
 organize a positive experience for the bride and her family, so that we can later depend
on word.

Philosophy
 Promise to customers creating a great customer experience begins with staying true to
the words we speak and the bonds we make.
 Accountability accepting responsibility for your actions and inactions is the ultimate
way to build trust internally and externally.

Description of company
Our business which brand name is IFIYE EVENT DECORATION COMPANY. That works to
product or delivery service relentlessly.

3.Product and Service

IFIYE EVENT DECORATION was established with the aim of maximizing profits in the interior
design industry. We want to compete favourably with leading home decoration and interior design
companies in the Somaliland which is why we have put in place a competent quality assurance team
that will ensure that all our designs and related services rendered meet and even surpass our
customers’ expectations.
Our products and services are listed below;

 Residential home decoration cum interior design services

 Commercial (hotels, motels, and lodges) interior design services
 Merchandise sales
 Home decorating consulting services
 Other related services like giving interior makeover to historic buildings, vehicles, such as
wedding cars, graduation cars.

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 4.Marketing Strategy
Market analysis
Marketing Plan

Our marketing plan centres around online advertising, word-of-mouth referrals,

networking events, and public relations campaigns. Additionally, we plan to utilize social
media platforms such as Instagram, Facebook, TikTok, and WhatsApp to reach our
target market.” After that we realised that our market should be the most demanded
area which is Jig-Jiga yar market.

SWOT Analysis

IFIYE EVENT DECORATION Hiring the services of a core professional in the area of
business consulting and structuring to assist our organization in building a well – structured
home decoration business that can favourably compete in the highly competitive interior design
industry in the United States and the world at large.
Here is a summary of the SWOT analysis that was conducted on behalf of IFIYE EVENT
DECORATION
Strength:

Our central strength is no doubt the power of our team; our workforce. We have a team of
creative and highly proficient home decorators cum interior designers, a team with excellent
qualifications and experience in various niche areas in the interior design industry.

Aside from the synergy that exists in our carefully selected home decorators, we have a robust
relationship with key stake holders in the real estate industry and of course our designs and
services will be guided by international best practices.
Weakness:

As a new home decoration company in Somaliland especially Hargeisa, it might take some time
for our organization to break into the market and gain acceptance especially from the
government and other top profile clients in the already saturated and highly competitive interior
design industry; that is perhaps our major weakness. Another weakness is that we may not have
the required cash to promote our business the way we would want to.
Opportunities:

The opportunities in the interior design industry is massive considering the number of
individuals and corporate organizations acquiring new properties and would need the services of

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home decorators to give the facilities facelift. As a Somaliland class event decoration company,
we are ready to take advantage of any opportunity that is available in the industry.

Threat:

Just like any other business, one of the major threats that we are likely going to face is economic
downturn. It is a fact that economic downturn affects purchasing/spending power hence lesser
houses would be purchased. Another threat that may likely confront us is the arrival of a new
home decoration company in same location where our target market exists and who may want to
adopt same Business model like us.
CUSTOMERS
Our customer are unique for our business, the service we offer and where our business is
located.
We will target influent couples planning weddings, corporate event planners, private
individuals hosting anniversaries and other special occasions, graduation students.
Couples planning wedding
They will order decorations for their wedding venue.
They’ll buy decorative items for the home
Ordering decorating service for their wedding cars
Private individuals hosting anniversaries
Will order home decoration items
As well as decoration service
Graduation students
In general they are ordering graduation decoration services
And their car decorating
And other especial occasions
Such as Happy birthdays
Special parties
Happy 40 days to the little kids
Corporate event planners
They are ordering decorating for conference event

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Gender
Female, Male
Age: All those customers their age are classified, 20-40, 25-50 and children that are 40days.
Demographic location
Different parts of the Hargeisa City especially our business area.
Social class and economic level
Our customer are two classes in economic level:
Higher class or upper class: people who earn 1000 to 2500 per month
middle class: people who earn 800 to 1000 per month
we don’t have lower class because people from low income group may focus on price while
purchasing.

Competition
what products and companies will compete with you?
Our competitors are the following
 KAFI DECORATION does the design and does the service only
 It is located in Sh. Madar Address [email protected]
 ANZURI MANZURI DECORATION is a designer and provides various services such
as weddings and home design and is located in New Hargeisa Address
[email protected]
 AHLAM DECORATION is one of our competitors and it is located in Hargeisa
Somaliland, especially in the Suuqa Hoose near of Ali Matan mosque.
 They compete with us only for certain products, for certain customers.
Competitive advantage

 Ability to produce and sell at a lower cost

 Highly skilled labor
 Access to new or proprietary technology
 Customer experiences

5.Economic Impact
Economic growth refers to an increase in aggregate production in an economy. Which is
generally manifested in a rise in national income.
We expect our business to be a business that has an impact on the development of our
country, the government also receives tax revenue.

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In other hand it will be a job opportunity for youth both male and female.

6.Management and Human resources

IFIYE EVENT DECORATION is decoration company that intends starting small in Hargeisa,
but hopes to grow big in order to compete favourably with leading companies in the industry
both in the Hargeisa and on a Somaliland states.
At IFIYE EVENT DECORATION , we will ensure that we hire people that are qualified,
hardworking, creative, customer centric and are ready to work to help us build a prosperous
business that will benefit all the stake holders.
As a matter of fact, profit-sharing arrangement will be made available to all our senior
management staff and it will be based on their performance for a period of five years or more as
agreed by the board of trustees of the company. In view of the above, we have decided to hire
qualified and competent hands to occupy the following positions;

 Chief Executive Officer

 Human Resources and Admin Manager
 Sales and Marketing Executive
 Accountant/cashier
 Home Decorators / Interior Designer
 Client Service Executive

Chief Executive Officer – CEO: Mustafe

 He increases management’s effectiveness by recruiting, selecting, orienting, training,
coaching, counselling, and disciplining managers; communicating values, strategies,
and objectives; assigning accountabilities; planning, monitoring, and appraising job
result
 Responsible for providing direction for the business
 Creating, communicating, and implementing the organization’s vision, mission, and
overall direction – i.e. leading the development and implementation of the overall
organization’s strategy.
 Responsible for signing checks and documents on behalf of the company
 Evaluates the success of the organization.

Human Resources and Admin Manager: Hodan Ali

Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
 Defining job positions for recruitment and managing interviewing process.
 Carrying out induction for new team members.
 Responsible for training, evaluation and assessment of employees.
 Responsible for arranging travel, meetings and appointments.

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  Oversee the smooth running of the daily office and factory activities.

Sales and Marketing Manager: Asma yusuph

 Manage external research and coordinate all the internal sources of information to
retain the organizations’ best customers and attract new ones
 Model demographic information and analyse the volumes of transactional data
generated by customer
 Identifies development opportunities; follows up on development leads and contacts
 Writing winning proposal documents, negotiate fees and rates in line with
organizations’ policy
 Responsible for handling business research, market surveys and feasibility studies for
clients
 Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
 Create new markets cum businesses for the organization
 Empower and motivates the sales team to meet and surpass agreed targets

Accountant/Cashier: Zuhuur Hussein Mohamed

 She is responsible for preparing financial reports, budgets, and financial
statements for the organization
 Provides managements with financial analyses, development budgets, and
accounting reports
 Responsible for financial forecasting and risks analysis.
 Performs cash management, general ledger accounting, and financial reporting for
one or more properties.
 Responsible for developing and managing financial systems and policies
 Responsible for administering payrolls
 Ensuring compliance with taxation legislation
 Handles all financial transactions for IFIYE EVENT DECORATION.
 Serves as internal auditor for IFIYE EVENT DECORATION.

Event Decorator/Interior Designer: Mabsuud Abdirishid

 Liaising with clients to determine their requirement and budget
 She is responsible for inspecting and surveying buildings
 Responsible for negotiating fees and setting schedules for the project
 Responsible for researching and drawing up rough plans
 Responsible for developing detailed designs and choosing materials
 Responsible for supervising the work as it is carried out.
 Responsible for preparing drafts or material based on an agreement brief.
 Research and advice the organization on style, genre and other trendy info as it relates
to home decoration/interior design.

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Client Service Executive: Hodan Ali
 Welcomes clients and visitors by greeting them in person or on the telephone;
answering or directing inquiries.
 Ensures that all contacts with clients (e-mail, SMS or phone) provides the client with
personalized customer service experience of the highest level
 Through interaction with clients on the phone, uses every opportunity to build client’s
interest in the company’s products and services
 Manages administrative duties assigned by the HR manager in an effective and timely
manner
 Consistently stays abreast of any new information on the organizations’ products,
promotional campaigns etc. To ensure accurate and helpful information is supplied to
potential clients when they make enquiries.

7.Operational plan
Our business works Saturday to Thursday from 8:00Am to 12:00Am, 4:00Pm to 12:00Pm
Location of the company in Hargeisa Somaliland, District Ibrahim Kodbur especially Jigjiga
yar.
Equipment
 All flowers
 Ceremony Cards
 Balloons
 Candles Light
 Table cloth
 Chairs
 Luminous elements in different shapes and sizes.
 The number of employees are 5
Surrounding Environment
Business Environment means all of the internal and external factors that affect how
the company functions. There are various factors that are included in internal and
external environment:
INTERNAL ENVIRONMENT
 Competitors
 Customers
 Employees
EXTERNAL ENVIRONMENT

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  Social Environment
 Political Environment
 Economic Environment

8.Risk Mitigation Plan

Risk Mitigation Plan is the practice of reducing the impact of potential risks by developing a plan
to manage, eliminate, or limit setbacks as much as possible.
The following strategies can be used in risk mitigation plan:

 Schedule the activities: The forth step in designing the risk management plan is to set
up start time, deadlines and durations for the process. A detailed schedule of risk
treatment activities should be developed in order to define timeframes per activity
throughout the project implementation lifecycle.
 Timeline: We must observe the time of entering the work to avoid the problem that may
occur in the business.
 Prioritize: which involves ranking quantified risk in terms of severity. One aspect of
risk mitigation is prioritization accepting an amount of risk in one part of the organization
to better protect another.
 Responsibility: We must take responsibility for our actions in business.
 Maintenance: We have to fix and repair the things that cause us problems.

9.Financial Plan
a) Buying a fixed asset
Equipment/Tool Quantity Supplier Price per TOTAL
item (USD) (USD)

1 Wedding arch 5 Laxaamadlaha 35 175

Adjustable wedding 2 $140 $280

2 Furniture:

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 CHAIRS 10 Sacaadadiin $60 $600

TABLES 10 Sacaadadiin $50 $500

laptop 4 Super data $400 $1600

DESKTOP 1 Super data $900 $900

3 Vehicle 1 car GOUD $15000 $15000

4 Decorative items 150 $40 $6000

5 Tv 1 Darasalam $550 $550

TOTAL [a] $25,605

b) Pre-operational Costs [These are costs which will be incurred before starting
the business]
Capital of the business
Item TOTAL

1. Recruitment and training of staff $600

2. Administrative expenses $2000

3. Salary $1000

4. Property tax $180

5. Utilities costs $200

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TOTAL [b] (USD) $3,980

c) Costs of running the business for at least one month

Expenses TOTAL (USD)

1. e.g. Salary for employees $200

2. Security $150

3. Transport $700

4. Rent - for business premises $1000

5. Electricity/ Fuel / Firewood $150

6. Business promotion $600

7. Loan Repayment (where applicable) $500

TOTAL [c] $3,300

TOTAL INVESTMENT REQUIRED [a+b+c] $32,885

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