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Mini Stop

Ministop is a Japanese convenience store chain established in 1980 that has since expanded internationally. It was established in the Philippines through a joint venture between Robinsons Retail Group, Mitsubishi Corporation, and MINISTOP Co., Ltd. The first Ministop store opened in the Philippines in 2000 at the MRT Central Station in Manila. By offering services like mobile phone loading and charging stations, Ministop has grown to over 100 stores in the Philippines catering to busy urban consumers.

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Hazel Ann Magsarile Gabriel-Agacer
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717 views4 pages

Mini Stop

Ministop is a Japanese convenience store chain established in 1980 that has since expanded internationally. It was established in the Philippines through a joint venture between Robinsons Retail Group, Mitsubishi Corporation, and MINISTOP Co., Ltd. The first Ministop store opened in the Philippines in 2000 at the MRT Central Station in Manila. By offering services like mobile phone loading and charging stations, Ministop has grown to over 100 stores in the Philippines catering to busy urban consumers.

Uploaded by

Hazel Ann Magsarile Gabriel-Agacer
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MINISTOP

Ministop is a chain of convenience stores first established by wholly-ownded subsidiary of Jusco Co. Ltd. in Okurayama, Yokohama, Japan. It was established in Philippines thru Ministop Robinsons Retail Group, Mitsubishi Corporation and MINISTOP Co., Ltd. on a seal Shareholder's Agreement. They also offer new services such as mobile phone prepaid loading, mobile phone battery-charging docks, and flower delivery services. On May 1980, Ministop was established as a wholly-ownded subsidiary of Jusco Co. Ltd. with an initial capital investment of 30 million yen. Ministop opened its first store in Okurayama in Yokohama, Japan on July 1980. On May 1985, MINISTOP's network breaks the 100 store mark with 80 franchised Stores and 20 stores directly managed. On November 1990, the first MINISTOP overseas store opens in Seoul, South Korea. By March 1998, their are 1,000 MINISTOP stores in full operation, 922 franchised stores and 78 stores directly managed. August 2000 was the date were MINISTOP, Philppines was established by, Robinsons Retail Group, Mitsubishi Corporation and MINISTOP Co., Ltd. on a seal Shareholder's Agreement. By December 2000, The first MINISTOP store in the Philippines opens at the MRT Central Station, a busy commercial hub. On May 2002, MINISTOP holds its first trade conference in thePhilippines. The 50th MINISTOP store opens at Parc Chateau Ortigas Center on April 2003. Jan 2004, MINISTOP opens its 100 th store at Centerpoint, Ortigas and celebrates with trade partners through ' Isang Daan to No. 1' conference.

PLACE (Distribution Method, Distribution Coverage)

PROMTION (Total effort, methods)


HOW TO JOIN 1. 2. 3. Just buy a Level Up! 350 card in any Minstop branch within the promotion period. Every card has a sticker with a redemption code you can use to earn FREE ingame items! There will be 1,200 winners of free in-game items. Players can claim any one of the following items:

HOW TO REDEEM IN-GAME ITEMS/PRIZES NOTE: For the first (1st) batch of MiniStop Codes, please redeem them through this page, http://levelupgames.ph/ministoppromo 1. 2. Completely accomplish the online form with your redemption code and your accurate and complete game details. A participant can get their free in-game items as many times as they want! Just buy more Level Up! 350 cards to get new redemption codes.

ADVERTISING (Strategy, Media, Timing)

PRICE (Retail, To Trade, Technological strategy)

PRODUCT (Quality, Features, Benefits)

TARGET SEGMENT (Who, where, when ,why)

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