PM Interview Questions
PM Interview Questions
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Unlock your dream product management role with our ultimate collection of interview
questions asked by top companies like Google, Amazon, and Facebook.
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With 200+ real interview questions asked at some of the world's top tech
companies, this ebook is your secret weapon to mastering product
management interviews. It covers everything from strategy and analytics to
execution and leadership, so you can walk into any interview feeling confident
and prepared.
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live mock interviews.
1. What are the top 3 metrics you will track as a product head for Swiggy?
2. How will you design a system to predict if something can go wrong in a cab ride?
3. What are the key metrics to be captured for a streaming service product?
7. What data points would you like to track to know if the zoom meeting was successful
or not?
8. What metrics would you track to increase the content consumption of Spotify by X
times?
9. Assume you are a product manager for Airbnb. There are two problems to solve:
customers being unable to check-in, and customers having a dirty place. How would
you prioritize these issues?
10. How can the retention rate be increased on a web/mobile job portal app?
11. How can Lyft break into the private ambulance market?
12. You own 6 pizza shops in the city and want to improve revenue. Do you develop a
mobile app or use Uber Eats?
13. Facebook's DAU is decreasing 15% per week from the last 3 weeks. Find out why.
15. How can you increase the basket value for Uber Eats orders?
16. Estimate the number of tube lights used in a big city (10 Million Population).
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19. Estimate the cost of storing Google Photos on the photos app.
20. Design a mobile app that allows users to easily buy and sell used books.
21. How would you improve the Quora website? What will be your strategy to engage
more users?
23. Spotify installs increased 25%. What are the reasons this might have happened?
Give at least four.
25. You are the PM for Amazon's cart page. How would you build a dashboard to
measure success?
26. How much time is spent by people while waiting in their vehicles at traffic signals in
the US?
28. Compare Amazon Prime, Netflix and Hotstar. Which is your favorite and why?
29. How would you improve grammarly? Should Google acquire grammarly?
32. What would be the top six metrics for WhatsApp? Now pick one from the six. Tell me
three things you would do to improve that metric.
34. How would you create a playlist for a user after they listen to a single song? (in an
app like Spotify)
36. 50% of Paytm transactions were reduced last week. What could be the reasons?
37. How would you measure the performance and health of a Netflix Original?
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39. Imagine you are the Product Manager of YouTube Shorts. What improvements would
you make?
40. You are a new PM at Facebook. Design an app to help people save money.
41. How do you know when to cut corners to get a product out the door?
44. What do you think is the most important metric to track in Google Search and why?
46. If a large number of drivers are dropping out of a particular city, why would it be?
50. You are a PM at Uber or Ola. You have to upsell Uber Go to Uber Auto customers.
How would you go about it? What product changes would you make?
52. If you were the PM for Lyft, what dashboard would you build to track the health of the
app?
53. You are part of Reddit Product Management team. How would you measure the
success of Reddit?
55. Build a Google product that enables people to learn new skills.
56. How would you measure the success of the Netflix recommendation engine?
57. There's a 50% drop in the number of Uber rides per day. Diagnose the problem.
60. How would you improve Twitch to make creators run more ads on the platform?
61. The creation of Facebook user groups has gone down by 20%. What will you do?
62. You are a product manager of an app which consumers use for requesting barber
service. The business wants to address another problem through the same app
(which is ordering water bottle-20L). Will you develop another feature within the same
app? Will you develop another app to address this? How would you arrive to this
decision?
63. Consider there is a company say LinkedIn. Which are the top three metrics you
would see first thing in the morning?
64. How would you estimate how many people are watching Youtube in India right now?
65. You are a PM for Facebook Events currently focused on growth. What would be your
North Star metric?
67. How would you increase customer lifetime value for Swiggy?
68. Pick a feature from a product of your choice & tell us how will you assess the
success of that feature. Assume it is being launched now.
73. Imagine you're a PM at Amazon and you're working on a partnership with Facebook
that has the goal of leveraging FB's friend network to drive Amazon sales. Walk
through the lifecycle for building this integration/partnership.
74. Google wants to venture in the large appliances industry starting with a refrigerator.
As a PM in Google, how would you go about designing a Smart Refrigerator for the
USA?
75. We've outsourced a critical mobile app to a 3rd party developer. How do we decide
when to take that development in house?
77. How would you make WhatsApp more user-friendly for the elderly to use?
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79. How would you go about designing a dashboard of call quality for WhatsApp?
82. You are the PM of the "Share" feature on Facebook. How would you measure the
success of this feature?
83. If Uber Eats orders are down how will you track the root cause?
86. Walmart's order return rate is increasing. As a product manager, what things would
you look into to isolate the problem?
88. How would you decide whether to build a feature or fix a bug (assuming both take the
same engineering effort)?
89. Google Maps had a 10% drop in daily active users. What do you do?
95. What is the most important metric for Slack and why?
98. Late deliveries lead to customer churn. What data we should look at to prove this
hypothesis for a food delivery app?
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99. As PM of LinkedIn feed, what would you show on the top right of the
page-"Sponsored ads" or "People you may know"?
102. Users are having decision fatigue on the Uber Eats food delivery app. What kind
of success metrics would you use to check the impact?
103. You are a PM at Flipkart. The company has decided to increase the userbase of
age >60 years on the platform. What will you do?
104. Estimate the Number of Orders delivered by Swiggy per hour in India
114. Google Keep is a free product to save, share notes etc. How would you make it a
subscription product & monetize it?
115. How would you build a product on Facebook for blood donation?
116. The Facebook Messenger usage is down. Figure out why. What would you do?
117. There are about 1 million inactive Netflix users. What would you do about them?
118. Daily active users on Instagram have dropped by 20%. What are the steps you
will follow to identify the root cause?
120. How much storage is required to store all of the images on Google Maps?
126. Spotify has a 1-month trial membership. We noticed that users were not
converting to paid membership after the free trial. From a product standpoint, what
can you do to improve user engagement and subsequent customer retention?
129. How would you increase the number of comments in Facebook groups?
130. There has been a 15% drop in usage of Facebook groups. How would you fix it?
131. How would you estimate the total number of cars right now in Highway 101
between San Francisco and Mountain View?
133. Imagine you are a PM in Amazon. How would you reduce the rate of returns?
135. The earphone category at Flipkart is seeing a lot of returns and making this
category non-profitable. What will you do as a category manager?
137. New users signing up for FB are not returning after 30 days. How will you identify
the problem? Discuss solutions to that.
138. You are the PM of the Facebook timeline. How would you measure retention?
139. How would you decide between showing more ads on the Facebook Newsfeed
vs showing a "People you may know" recommendation widget?
141. Design Netflix for Senior Citizens (Goal: Increase engagement time).
143. Lyft wants to enter the Indian market. What should be the strategy?
145. How would you go about designing a new location sharing app for Google?
147. How would you design a car sharing platform like Uber for disabled people?
150. You are PM of FB Events and you saw an overnight drop in RSVPs by 10%. How
would you go about determining what happened?
151. Around 40% of reviews in Amazon are fake. As a PM in Amazon, how will you
tackle the problem? Break your answer into 3 parts — 1. How will you identify a
review is fake? 2. What action will you take? 3. If the number of fake reviews are
decreased, what will be the impact?
152. What are the success metrics for Facebook Live at the growth phase?
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153. How many passengers are in planes in the air at any given time in the U.S.A.?
155. What metrics would you use to track the improvement of sense of community
within Facebook Groups?
156. How would you design a consumer application for a scooter sharing business?
157. How would you improve Facebook Groups? How would you measure whether
you were successful?
158. Weekly active users (WAU) for iPhone app dropped. What happened?
160. Imagine you're the product manager for Facebook Marketplace. Since many
sellers don't mark items as sold, what existing functionality and metrics could you use
to determine whether an item has likely sold?
161. What success metrics would you use to measure a payment gateway product?
162. You are the PM of Instagram app. The MAU has been constant but DAU has
declined. What will you do?
163. How much storage space is required to host all the images of Google Street
View?
165. How would you determine if a specific block in your neighborhood is suitable for a
new grocery store?
168. You notice a spike in the number of user-uploaded videos on your platform in
June. What do you think is the cause, and how would you test it?
169. What is the most important metric for Uber Eats? Why?
170. What is the most important metric for Google Docs and why?
172. Estimate the number of bicycles required to start a bike sharing operation in a big
city
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175. There is a data point that indicates that there are more Uber drop-offs at the
airport than pick-ups from the airport. Why is this the case and what would you do
within the product to change that?
176. Identify one metric for Facebook Marketplace that the whole team should monitor
daily.
177. How would you improve Outlook for the use case when people get overwhelmed
by number of emails received after returning from a vacation?
179. You are the PM for Facebook Live. What are your priorities?
180. There is a 15% drop in the open rate of Instagram App. You are the PM. Tell us
what could have happened.
181. Drivers are dropping out of a city on Lyft. How do you figure out what's going on?
182. How would you keep developers working on a product motivated and turning out
quality work?
184. How would you design surge pricing for Uber or Lyft?
186. You are the PM for a B2C product that has an advertisement-based monetization
model with significant and steady daily revenues. One day, there are no ads served
and the revenues plummet to zero. What would be your strategy, as a Product
Manager, to deal with this crisis?
187. How do you decide how many cash registers you need for a new Walmart store?
188. How would you design a web search engine for children below 14 years old?
190. What metrics would you look at as a product manager for Instagram ads?
191. Your new feature boosts Amazon Search by 10%, adds 2s to load time. What do
you do?
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192. In layman terms, describe your day to day activities as a Product Manager.
195. How would you design a bicycle renting app for tourists?
201. What metrics would you use to measure the success of the Save feature at
Facebook?
203. A metric for a video streaming service dropped by 80%. What do you do?