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Visualization and Role in Analytics

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9 views12 pages

Visualization and Role in Analytics

Uploaded by

gauravtara01
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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2023

VISUALISATION
& its
ROLE IN ANALYTICS
Table of Contents
1. Understanding Visualization

2. Visualization vs. Traditional Method of Representing Data

3. What goes into an Effective Visualization

4. Contribution of Visualization in Analytics

5. Data Beautifying and Effective Visualization

6. Visualization and Storytelling


Visualization refers to a graphical
representation of data and information
using visual elements such as charts,
graphs, maps and diagrams. The main
purpose of visualization is to make

Understanding complex data sets more understandable,


meaningful and accessible to the human

Visualization
mind. Moreover, Visualization allows
analysts to identify patterns and trends,
uncover hidden insights, and
communicate findings more effectively.
Traditional Method
01 Challenging in Identifying Variable
Data can be overwhelming and
02 difficult to understand
Difficulty in analysis and laborious
03 for extracting insights
Lengthy process of finding
04 patterns and trends

05 Limited ability to communicate


complex data
Visualization
01 Makes complex data more accessible
Makes data more understandable,
02 and meaningful to the human mind.
Easy to identify patterns and
03 trends

04 Uncover hidden insights


Communicating findings more
05 effectively
What goes into
Visualization ?
Visualization has become increasingly important as organizations
seek to leverage the power of data to drive business decisions.
Visualizations can help analysts to identify patterns, trends, and
relationships in data that might otherwise be missed, and can
facilitate better communication of insights and findings to non-
technical stakeholders. By adopting best practices in visualization
design and leveraging the latest visualization tools and techniques,
organizations can gain a competitive advantage by unlocking the
value of their data and making more informed decisions.
Contribution of
Visualization in
ANALYTICS
Identifying patterns and trends

Exploring and analysing data

Communicating findings
VISUALIZATION
+ ANALYTICS Enabling collaboration

Facilitating decision-making
Data
Beautifying
Achieving beautiful data involves employing good
data management practices, such as cleaning and
organizing data, and using appropriate data
visualization techniques to make the data visually
appealing and engaging.
Choosing the Appropriate colour
appropriate visual schemes, fonts and
representation for formatting

How to we achieve the data

Beauty ?
Using annotations Simplify the data by
and labels removing clutter

Choose an appropriate visualization type that


aligns with the data and the target audience
and remove all the unnecessary elements.
Importance of Storytelling
Effective Visualization &
Storytelling is an essential component of effective visualization as it helps to
convey complex data in a way that is relatable and memorable.

Storytelling involves creating a narrative that is engaging, memorable, and


impactful and aligns with the target audience's interests and needs.

Storytelling helps analysts to communicate insights more effectively by framing


data in a way that resonates with the target audience.

Effective visualization and storytelling enable analysts to convey complex data


and insights more effectively, facilitating better-informed decision-making.
Conclusion
In conclusion, visualization plays a critical role in
analytics by enabling analysts to explore, analyse, and
communicate complex data in a more intuitive and
interactive way. By carefully considering data
preparation, and choosing the right visualization
technique, design, interactivity, context, and
storytelling, analysts can create visualizations that
facilitate better-informed decision-making and
communicate insights and trends more effectively to
stakeholders and decision-makers.

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