Keegan O’Toole

Data Measurement Assignment 1

Phenomena 1: General Observation

a. At the start of the hour for 6 hours I walked down my street to observe the maker and count the cars parked on the street at
that time.
b.
 Count andMaker of Vehicles per Hour
10
9
8
7
6
Car Count

5
4
3
2
1
0
10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM
Time

Toyota Honda Ford Ram Nissan Range Rover Total

Time Toyota Honda Ford Ram Nissan Range Rover Total

10:00 AM 2 1 3 0 2 1 9
11:00 AM 2 0 3 1 1 1 8
12:00 PM 3 0 2 1 1 1 8
1:00 PM 3 0 3 1 0 1 8
2:00 PM 3 0 3 0 0 1 7
3:00 PM 1 0 3 0 0 1 5

d.
Range
Time Toyota Honda Ford Ram Nissan Rover Total Rate of Percent Change
10:00
AM 2 1 3 0 2 1 9 0%
11:00
AM 2 0 3 1 1 1 8 -11%
12:00 3 0 2 1 1 1 8 0%
 PM
1:00 PM 3 0 3 1 0 1 8 0%
2:00 PM 3 0 3 0 0 1 7 -13%
3:00 PM 1 0 3 0 0 1 5 -29%

Insights:
 There were more vehicles in the morning, people left as it became later in the day. Largest day total was 9 vehicles at 10 am
 The largest decrease in vehicles occurred between 2 and 3 pm
 The largest count of Vehicle Maker sightings was Ford, followed by Toyota.

Time Toyota Honda Ford Ram Nissan Range Rover Total Rate of Percent Change
10:00
AM 2 1 3 0 2 1 9 0%
11:00
AM 2 0 3 1 1 1 8 -11%
12:00
PM 3 0 2 1 1 1 8 0%
1:00 PM 3 0 3 1 0 1 8 0%
2:00 PM 3 0 3 0 0 1 7 -13%
3:00 PM 1 0 3 0 0 1 5 -29%
Total 14 1 17 3 4 6 45

Phenomena 2: SCIENCE

a. I conducted an experiment where I used 6 different types of balls with different weights. I used a hair dryer at the same
distance and away from each ball to move the ball and record the distance traveled. I recorded the distance the ball traveled
at 2 different hair dryer speeds. Below are my results.
 b.

Screenshot:
 Distance High
Ball Weight (lbs) Force (inches) Distance Medium Force (inches)
Basketball 1.4 0 0
Volleyball 0.63 6 0
Lacrosse ball 0.45 3.5 0.75
Baseball 0.33 27.5 21
Wiffle ball 0.125 80 67
Golf ball 0.1 66 53
Ping pong ball 0.006 110 96
 Distance Traveled vs Weight
120

100

80
Distance (Inches)

60

40

20

0
1.4 0.63 0.45 0.33 0.125 0.1 0.006
Basketball Volleyball baseball lacrosse Wiffle ball Golf ball Ping pong
ball ball
Ball Weight (lbs)

Distance High Force (inches) Distance Medium Force (inches)

Distance High Force Average

Ball Weight (lbs) (inches) Distance Medium Force (inches) Distance
Basketball 1.4 0 0 0
Volleyball 0.63 6 0 3
baseball 0.45 3.5 0.75 2.125
lacrosse ball 0.33 27.5 21 24.25
Wiffle ball 0.125 80 67 73.5
Golf ball 0.1 66 53 59.5
Ping pong ball 0.006 110 96 103

Insights
- Can see that as weight decreases, distance increases.
- The baseball although was comparable in weight to the lacrosse ball did not travel nearly as far
o Most likely due to shape and laces
 - The ping pong ball, unsurprisingly, traveled the farthest and was the lightest in weight.

Phenomena 3: Business

a. To observe a business optimization, I observed customers in the furniture retail shop “Mary Cates and Co” , located on lovers
lane ( I work here on holidays so they allowed me to come in and take notes behind the counter). I observed 6 customers and
took notes of their purchases. I noted whether the items they purchased came from the back of the store or the front and
the cost of the items. Mary cates typically has larger more expensive items in the back while the front contains smaller,
decorative items.

Below are photos of mary cates:

This is an example of a front display

This is an example of a back display

Screenshot:
 Back Item
Customer Front Item Count Front Cost Count Back Cost Total Purchase Cost
1 3 $ 123.20 2 $ 234.67 $ 357.87
2 1 $ 456.89 0 $ - $ 456.89
3 1 $ 43.40 2 $ 764.95 $ 808.35
4 1 $ 57.89 1 $ 133.34 $ 191.23
5 1 $ 56.98 1 $ 274.20 $ 331.18
6 4 $ 133.43 2 $ 387.63 $ 521.06
Total 11 $ 871.79 8 $ 1,794.79 $ 2,666.58
 Item Location and Customer Spend
4.5 $900.00
Number of Items Purchsed

4 $800.00
3.5 $700.00

Customer Spend
3 $600.00
2.5 $500.00
2 $400.00
1.5 $300.00
1 $200.00
0.5 $100.00
0 $-
1 2 3 4 5 6
Customer ID

Front Item Count Back Item Count Front Cost

Back Cost Total Purchase Cost

Back Item
Customer Front Item Count Front Cost Count Back Cost Total Purchase Cost Avg cost per item
1 3 $ 123.20 2 $ 234.67 $ 357.87 $ 71.57
2 1 $ 456.89 0 $ - $ 456.89 $ 456.89
3 1 $ 43.40 2 $ 764.95 $ 808.35 $ 269.45
4 1 $ 57.89 1 $ 133.34 $ 191.23 $ 95.62
5 1 $ 56.98 1 $ 274.20 $ 331.18 $ 165.59
6 4 $ 133.43 2 $ 387.63 $ 521.06 $ 86.84
Total 11 $ 871.79 8 $ 1,794.79 $ 2,666.58 $ 140.35
Average 3.14 $ 249.08 2.29 $ 512.80 $ 761.88

Insights
- customers bought on average more items from the front of the store
- customers spent more on overall on items from the back of the store
o this suggest that the back of the store contained higher price larger items, which aligns with observations on the store
layout
- customer 3 spent the most total spend
- customer 2 spent the most per item spend