Spotin

Simplifying urban parking

effortlessly
What is Parking
Spotin?
Spotin is your one-stop solution
revolutionizing urban parking
with a seamless app that
connects users to real-time
parking availability, saving time
and reducing congestion.
The Problem
Limited Parking, Unorganized Market and Congestion
Costs
Finding a parking spot can be a stressful and time-consuming ordeal, especially in urban areas.
Drivers face daily frustration navigating congested streets or circling parking lots in vain, leading to
wasted time, missed appointments, and heightened stress. This frustration impacts millions of
drivers, creating ripple effects such as unnecessary traffic congestion, wasted resources, and
elevated stress levels.

Who Has the Problem?

Commuters, event-goers, and city residents all struggle with this issue, which is especially painful
during peak hours or in high-demand areas. Having experienced these challenges firsthand, we
were inspired to create a system that simplifies the parking process and brings convenience to
drivers.

Evidence
All the points claimed are backed by the survey we conducted, 100+ people to analyse this-
(https://forms.gle/SnYkziRkrjDZkbrz5)
Crowdsourced Parking
A peer-to-peer model allowing users to rent out unused Spotin’s
parking spaces, like an "Airbnb for parking."
Innovative
Real-Time Availability Approach
IoT-enabled sensors monitor and update parking spots
in real-time. How does Spotin address
the issue of parking spot
Convenient Features
scarcity?
Users can reserve, pay, and navigate seamlessly via the
app.

Additional Offerings
Valet services and premium options for guaranteed
slots.
 Target Customer
Target Spotin's ideal customers are urban commuters,
residents, and businesses in major Indian cities

Market who face parking challenges daily. The target

demographic includes individuals aged 18-50,
who own or rent vehicles and rely on smartphones
Who are the customers for convenience.
youwant to cater to?
Market size
India's Parking Market: 97% of the parking
industry in India is unorganized, contributing to
significant inefficiencies. Traffic congestion in just
four major cities results in a Rs 1.45 lakh crore
economic opportunity loss. Of this, Rs 36,000
crore is due to parking congestion, which Spotin
aims to address.
 Broader Coverage
Unlike Park+, Spotin addresses parking
beyond malls and complexes.

Unique Features
Crowdsourced driveways, real-time
availability, and personalized
recommendations.
Competitive Competitive Edge
Advantage Peer-to-peer model, rapid scalability,
and strategic growth plans.
 Targeted Marketing

Go-To
Focus on cities with high traffic congestion and parking challenges.
Utilize digital ads, social media campaigns, and influencer partnerships to engage early adopters.
Highlight Spotin’s unique features, such as real-time parking availability and crowdsourced
parking.

Market Sales Process

Simplified Onboarding: Ensure quick and hassle-free user registration and app setup.

Strategy In-App Features: Streamlined parking spot reservations and secure payment options to enhance
user experience.
Loyalty Rewards: Offer discounts, incentives, and rewards to frequent users to build customer
loyalty and retention.

Collaborations
Partner with malls, offices, and residential complexes to expand available parking inventory.
Collaborate with government initiatives for smart city integrations and digitization of public
parking spaces.
 B2C Revenue Streams:
Parking fees (₹50-₹100) with dynamic pricing.

Revenue Subscriptions offering discounts and guaranteed slots.

Premium valet and cancellation services.

Model B2B Revenue Streams:

Revenue sharing with property owners.
How Spotin Makes Partnerships with municipalities for public parking
Money digitization.
Smart city integrations with licensing and operational fees.
Pricing Strategy:
Affordable, value-driven solution, undercutting traditional
options while offering superior convenience.
Traction/ Early Interest: Conducted a survey with over 100 responses,
highlighting frustration with finding parking and validating the
need for a streamlined solution.

Customer
Proof It Works: The survey showed high demand for real-time
parking availability and the ability to reserve spots ahead of
time, confirming the market need.

Journey
Milestones: Survey completed, key app features identified.
Next steps: Build a working prototype, establish partnerships
with parking facilities, and start user testing.
Logo wall: No logos yet; will update after securing partnerships.
Initial engagement: A small group of early adopters will test the
app with a limited set of parking spots available for
reservation.
Growth over time: Expansion as more spots and features are
integrated, growing the user base and partnerships.
Fully deployed client: Users will regularly use the app to easily
reserve parking, benefiting from real-time availability and
personalized recommendations for optimal parking.
 Acquisition: Initial user onboarding through
Sales promotional campaigns.
Engagement: App usage analytics and retention
Funneling via subscriptions.
Conversion: Optimize booking-to-payment
process for a seamless experience.
 Year 1: Launch in 2 cities with 50,000
Key active users.
Milestones Year 2: Expand to 5 cities, targeting 1
million users.
Year 3: Establish in 10 cities with a
user base of 5 million and 20% YoY
growth.
 Initial Cost Estimate for Technology
The Ask: Development:
Technology Costs: ₹15,00,000
₹50L Hardware Costs: ₹17,00,000
Marketing Costs: ₹6,00,000
Operational Setup Costs: ₹8,00,000
Miscellaneous Costs: ₹4,00,000
Overall Initial Cost: ₹50,00,000
The Team
Our team is driven by a strong Jatin Ramrakhiani
passion to tackle the everyday
challenge of finding parking in
CEO
busy cities. With a mix of
technical expertise and a deep
understanding of urban mobility,
we are dedicated to providing a Shirin Sharma
practical, efficient solution that COO
will ease the stress of parking
for commuters. Together, we
bring the right skills to create an
innovative, user-friendly
platform that aims to save time, Ananmay Sharma
reduce congestion, and
CTO
ultimately improve the daily
commute for everyone.
 Initial Costs:
Financials Total Investment: ₹50 lakh.
Projected Revenue:
Year 1: ₹2 crore
Year 2: ₹5 crore
Year 3: ₹10 crore
Profitability: Break-even expected within 3
years with 20% annual growth.