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Effective Data Visualization
Effective Data Visualization
The Right Chart for the Right Data
Stephanie D. H. Evergreen
Evergreen Data & Evaluation, LLC
FOR INFORMATION:
E-mail: [email protected]
1 Oliver’s Yard
55 City Road
United Kingdom
India
3 Church Street
Singapore 049483
Copyright © 2017 by SAGE Publications, Inc.
Title: Effective data visualization : the right chart for the right data / Stephanie D.H.
Evergreen, Evergreen Data & Evaluation, LLC.
Jenny Lyons and Dan Kalleward are two of the best assistants
anyone could want. Awesome people like Andy Cotgreave, Stuart
Henderson, Stephen Few, Danyel Fisher, Viki Lorraine, Gavin
McMahon, Patricia Rogers, Eric Walker, and Carl Westine gave input
on sections of this book and invariably made it better. Finally, my
stellar clients and colleagues contributed their own (often bad—but
then improved!) work for public scrutiny and that is hard and brave
and I’m grateful.
About the Author
This chapter contains our justification for spending our time, energy,
and resources on fiddling with our graphs. We address the very
foundation of data visualization and the choices we need to make about
the best chart type to use, and when to use it. This is the backbone of
our work to visualize data, the reasoning we need to deliver to our boss
when she or he asks why we are still dabbling in Excel when the report
is due.
Why We Visualize
What’s your point?
Client: “Thanks for working with us, Stephanie. We have these data
from parents and students and right now they are in a bar graph and
we are certain it could be displayed better, we just aren’t sure how”
(see Figure 1.1).
Me: “What’s the point of showing this data about parent and student
perspectives? Right now, it looks like you want people to compare
parents and students. Is that your point?”
Client: “Actually, no. And that’s the most clarifying question you could
have asked. Our point is that generally we expect students to report
higher than parents on all of these questions, but our data showed that
the students’ expectations to go to college were way lower than their
parents’ expectations. That set off some alarm bells for us.”
And this is when I silently pump my fist in the air because the client
answered the most important question and now I know how to better
display this data.
Me (after I catch my breath from all that fist pumping): “The first thing
we are going to do, then, is take what you just said, and make it the
headline of the graph. We are going to replace this generic title with
your main point. The next thing we will do is swap out a different graph
type, maybe something like a slopegraph since those are pretty good at
highlighting when one thing is decreasing a lot and the rest are going
up. Give me a day to play with some ideas and let’s talk tomorrow.”
Figure 1.1 Traditional clustered bar graphs can cloud the point.
Client: “It really does say exactly what we originally thought we needed
to show. But, I talked to my colleagues after our call yesterday and
asked them ‘What’s the point?’ We decided that the real bottom-line
point was that so few students have expectations to go to college.
Forget the parents—that’s a secondary issue right now. ‘What’s the
point?’ really helped us hone our thinking.”
Figure 1.2 Slopegraphs are one way to compare two groups on
multiple variables.
Me: “Ah well in that case, you have other options for showing that
point.” (Telepathically sends new visual possibilities a la Figure 1.3)
“Maybe one of these?”
Client: “These are both right to the point. We will choose one today.”
Figure 1.3 A single large number or a simple pie chart are two possible
ways to help readers remember one important number.
Figuring out your point sharpens the thinking and the messaging
surrounding the data, and in doing so reveals the best way to visualize
the data. When you get stuck with your graph, keep asking “What’s the
point?” If you find you don’t have a point, you probably shouldn’t
bother with graphing the data. We visualize to communicate a point.
The research tells us that data are more persuasive when shown in
graphs. Pandey, Manivannan, Nov, Satterthwaite, and Bertini (2014)
presented mildly controversial topics to study participants. Some of the
topic narrative contained simple column graphs, and some contained
the same information in tables. The participants who saw it in graph
format showed greater attitude change, particularly those who didn’t
have strong beliefs about the controversy beforehand. In other words,
people are more persuaded when they see data visually represented. In
a super cool related study on political beliefs, Nyhan and Reifler (2013)
found that misperception decreases when people are presented with
(accurate) graphic representations of political information. One factor
may be that we are primarily visual beings and that most of us, most of
the time, are skimming the narrative for things that pop out at us and
catch our attention (Evergreen, 2013). Data visualization does just that
—it provides the pop.
Graphs and formulas seem to add credibility to data, even if they don’t
contain any new insights beyond what already exists in the narrative.
Tal and Wansink (2014) experimented by including a graph (or a
scientific formula) in materials about medication efficacy. They found
that people who read the study materials believed the medications were
more effective when the materials included a graph—even if the graph
didn’t contain substantial or additional information.
Of course, we use this power for good—to give more support and add
credibility to our carefully researched points. But, the same tools can be
used to deceive.
Other documents randomly have
different content
The Project Gutenberg eBook of Peck's Bad Boy in
an airship
This ebook is for the use of anyone anywhere in the United States
and most other parts of the world at no cost and with almost no
restrictions whatsoever. You may copy it, give it away or re-use it
under the terms of the Project Gutenberg License included with this
ebook or online at www.gutenberg.org. If you are not located in the
United States, you will have to check the laws of the country where
you are located before using this eBook.
Language: English
Copyright, 1908
By THOMPSON & THOMAS
CONTENTS.
CHAPTER I.
The Bad Boy Wants to Be an Orphan—The Bad Boy Goes to an Orphan
Asylum—The Government Gives the Bad Boy’s Pa an Appointment to
Travel Over the World and Get Information About Airships, Dirigible
Balloons and Everything to Help Our Government Know What Other
Governments are Doing in Case of War 15
CHAPTER II.
No Encouragement for Inventive Genius in Orphan Home—The Boy Uses
His New Invention, a Patent Clothes Wringer, in Milking 28
CHAPTER III.
The Boy Escapes from Orphan Asylum—The Boy and His Chum Had Red
Letter Days—The Boy is Adopted by New Friends 42
CHAPTER IV.
A Bad Railroad Wreck—The Boy Contrasts Their Ride to One in a Parlor
Car—The Lawyer is the Greatest Man on Earth—The Boy Settles His
Claim for $20 55
CHAPTER V.
The Bad Boy Leaves St. Louis in a Balloon—The Boy Makes a Trip to San
Francisco and Joins Evans’ Fleet—The Police Arrest Boy and Tie Up
Balloon 67
CHAPTER VI.
The Balloon Lands in Delaware—The Boy Visits the Battleships—They 78
Scour the Boy With a Piece of Brick and Some Laundry Soap—The Boy
Investigates the Mechanism of the Battleships—The Boy Goes With the
Ships as a Mascot
CHAPTER VII.
A Storm Comes from the Coast of Cuba—Everyone Goes to Sleep on the
Ship Except the Watchman and Pilot—The Bad Boy is Put in the
Dungeon—The Captain Says to Throw the Boy Overboard to Feed the
Sharks 91
CHAPTER VIII.
The Boy Dresses Up in His Sunday Clothes and Tells the Captain He is
Ready to Die—The Crew Throw a Steer Overboard to Feed a School of
Sharks—The Boy Produces His New Electric Battery—The Bad Boy
Makes a Trip to France to Meet His Pa 104
CHAPTER IX.
The Bad Boy Arrives in France—The Boy’s Pa is Suspected of Being an
Anarchist—The Boy Finds Pa Seated at a Large Table Bragging About
America—He Told Them the Men in America Were All Millionaires and
Unmarried 131
CHAPTER X.
Pa Had the Hardest Time of His Life in Paris—Pa Drinks Some Goat Milk
Which Gives Him Ptomaine Poison in His Inside Works—Pa Attends the
Airship Club in the Country—Pa Draws on American Government for
$10,000 145
CHAPTER XI.
The Boy and His Pa Leave France and Go to Germany, Where They Buy
an Airship—They Get the Airship Safely Landed—Pa and the Boy With
the Airship Start for South Africa—Pa Shows the Men What Power He
Has Over the Animal Kingdom 157
CHAPTER XII.
All Kinds of Climates in South Africa—Pa Hires Men to Capture Wild
Animals—The Boy and His Pa Capture Some Tigers and a Big Lion—
They Have a Narrow Escape from a Rhinoceros 170
CHAPTER XIII.
Pa Was a Hero After Capturing Two Tigers and a Lion—Pa Had an Old
Negro With Sixty Wives Working for Him—Pa Makes His Escape in
Safety—Pa Goes to Catch Hippopotamusses 181
CHAPTER XIV.
Pa Was Blackmailed and Scared Out of Lots of Money—Pa Teaching the
Natives to Speak English—Pa Said the Natives Acted Like Human
Beings—Pa Buys Some Animals in the Jungle 194
CHAPTER XV.
The Idea of Airships is All Right in Theory, but They are Never Going to Be
a Reliable Success—Pa Drowns the Lions Out With Gas—The Bad Boy
and His Pa Capture a Couple of Lions—Pa Moves Camp to Hunt Gorillas 207
CHAPTER XVI.
The Boy’s Pa Shows Bravery in the Jungles in Africa—Four Gorillas Chase
Pa—The Boy and His Pa Don’t Sleep Much at Night—The Boy
Discovers a Marsh Full of Wild Buffaloes 220
CHAPTER XVII.
The Boy’s Experience With an African Buffalo—The Boy’s Pa Shoots
Roman Candles to Scare the Buffaloes—The Boy’s Pa Tames the Wild
Animals 234
CHAPTER XVIII.
The Boy and His Pa Start for the Coast in an Airship—Pa Saluted the
Crowd as We Passed Over Them—The Airship Lands Amid a Savage
Tribe—The King of the Tribe Escorts Pa and the Boy to the Palace 246
CHAPTER XIX.
The Boy’s Pa Becomes King over the Negroes—Pa Shows the Natives
How to Dig Wells—Pa Teaches the Natives to become Soldiers—The
Boy Uses a Dozen Nigger Chasers and Some Roman Candles—The
Boy, His Pa and the Natives Assist at the 4th of July Celebration 258
ILLUSTRATIONS.
The private took me by the wrist and gave me a jerk and landed me
in the laundry, and told me to strip off, and when I had removed my
clothes and folded them and laid them on a table, he took the clothes
away from me, and then told me to climb into a laundry tub, and he
turned cold water on me and gave me a bar of yellow laundry soap,
and after I had lathered myself he took a scrubbing brush, such as
floors are scrubbed with, and proceeded in one full swoop to peel the
hide off of me with a rough crash towel till you could see my veins
and arteries, and inside works as well as though you had used X-
rays, and when I was ready to die and wanted to, I yelled murder,
and he put his hand over my mouth so hard that he loosened my
front teeth, and I guess I died right there or fainted, for when I came
to, and thought the resurrection morning, that they used to tell me
about in the Sunday School, had come. I found myself dressed in a
sort of combination shirt and drawers, like a bunny nightie, made of
old saddle blankets, and he told me that was the uniform of the
orphanage and that I could go out and play for fifteen minutes, after
which the bell would ring and I could go from play to work. Gosh, but
I was glad to get out doors, but when I began to breathe the fresh air,
and scratch myself where the saddle blanket clothes pricked me,
about fifty boys, who were evidently sophomores in the orphanage,
came along, and made a rush for me, to haze me as a freshman.
Well, they didn’t do a thing to me. They tied a rope around one
ankle, and threw the rope over a limb, and pulled me off the ground,
and danced a war dance around me and run thistles up my trouser’s
legs, and spanked me with a board with slivers in it, and let me down
and walked over me in a procession, singing “There’ll be a hot time
in the old town to-night.” I laughed all the time, because that is the
way freshmen do in college when they are being murdered, and I
thought my new associates would like me better if I died game. Just
before I died game the bell rang, and the one eyed pirate and his
chief of staff came out and said we would go to work, and the boys
were divided into squads and put to work, some husking corn, others
sweeping up dead leaves, others milking cows, and doing everything
necessary around a farm.
Before I was set to work I had a few minutes of silent reflection, and I
thought of my changed condition from my porcelain lined bath tub
with warm water and soft towels, to that bath in the laundry, and the
skinning process of preparing a boy for a better life.
Then what do you suppose they set me to work at? Skinning bull
heads and taking out the insides. It seems the boys catch bull heads
in a pond, and the bull heads are used for human food, and the
freshest boys were to dress them. Well, I wasn’t going to kick on
anything they gave me for a stunt, so I put on an apron, and for four
hours I skinned and cut open bull heads in a crude sort of way, until I
was so sick I couldn’t protect myself from the assaults of the live bull
heads, and the cook said I done the job so well that she would ask to
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