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S alesfoi ce Certified Data Cloud Consu!ta nt

Time Remaining: 00:39: 26

3 of SO.Which two requirements must be met for

a calculated insight to appear inthe segmentation canvas?
Choose2 answers
A. The primary key of the segmented table must bea metric in the calculated insight.
B. The primary key of the segmented table must bea dimension inthe calculated insight.
C. The metrics of the calculated insights must onIycontain numeric values.
D. The calculated insight must containa dimension including the Individual or Unified Individual Id.

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Salesfoi-ce Certified Data Cloud Consultant

Time Remaining: 00:37:31

18 of 60. What does it mean tobuilda trust-based, first-party data asset?

° O Toobtain competitive data from reliable sources through interviews, surveys, and polls
B. To provide trusted, first-party data inthe Data Cloud Marketplace that fol lows al
I compliance regulations
O
C. To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
D. To ensure opt-in consents are collected for all email marketing as required by law
O

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Salesfoi-ce Certified Data Cloud Consultant

Time Remaining: 00:37: 25

19 of60.Northern Trail Outfitters uploads new customer data to an Amazon 53 Bucket ona daily basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available to use for any seg ment?
A.O Identity Resolution> Refresh Data Strea m > Calculated Insight
B.O Calculated Insight> Refresh Data Stream> Identity Resolution
C.O Refresh Data Strea m > Calculated Insight> Identity Resolution
D. Refresh Data Strea m > Identity Resolution> Calculated Insight

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Sal=sfoi-ce Cei-tified Data Cloud Consultant

Time Remaining: 00:35: 27

22 of 60. Cumulus Financial uses Data Cloud to segment banking customers and activate them fordirect mail viaa Cloud File Storage
activation. The company also wants to analyze individuals who have been inthe segment within the last2 years.

Which Data Cloud component allows for this?

A.O Seg ment exclusion
B.O Calculatedi nsights
C. Seg ment membership data model object

D.O Nested segments

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Satesfoi'ce Ce i tified Data Cloud Consu Sta nt

Time Remaining: 00:35:35

28 of 60. Which two dependencies need to be removed prior to disconnectinga data source?
Choose2 answers
A. Data stream
B. Segment
C. Activation target
D. Activation

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29 of60. A customer wants to create segments of users based on their Customer Lifetime Val ue. However, the source data that will be brought
into Data Cloud does not include that key performance indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?
A. Create Calculated Insight> Ingest Data> flap Data to Data Model> Use inSegmentation
O
B. Create Calculated Insight> Map Data to Data Model> Ingest Data> Use inSegmentation
O
C. Zngest Data> Create Calculated Insight> Map Data to Data Model> Use inSegmentation
O
D. Ingest Data > Map Data to Data RhodeI > Create Calculated Insight> Use in Segmentation

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Salesfo i'ce Ce i’ti*ied Data Cloud Co asu Sta nt

Time Remaining: 00:39: 20

4 of60.Northern Trail Outfitters (NTO) createsa calculated insight to compute recency, frequency, moneta ry (RFP) scores on its unified
individuals. NTO then createsa segment based on these scores that it activates toa Marketing Cloud activation ta rget.

Which two actions are required when configuring the activation?

Choose2 answers
A. Add additional attributes.
B. Select contact points.
C. Choosea segment.
D. Add the calculated insight in the activation.

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Salesfoi-ce Certified Data Cloud Consultant

Time Remaining: 00:39:14

5 of50.Which permission setting shoulda consultant check if the custom Salesforce CRM object is not available in New Data Stream
configuration?
A. Confi rm the Create Object permission is ena bled in the Data Cloud org.
O
B. Confi rm the View AI
I object permission is enabled in the source Salesforce CRNt org.
C. Confi rm the Ingest Object permission is enabled inthe Salesforce CRM org.
O
D. Confi rm that the Modify Object permission is enabled in the Data Cloud org.
O

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Sa1esfoi'ce Ce tilted Data Cloud Consults nt

Time Remaining: 00:39:07

6 of 50. What is the first step to set up and configurea Data Cloud instance after it has been provisioned?
A. Enable the Data Cloud Admin permission set to the relevant Salesforce CRM user.
B. Connect to the Salesforce CRM org that Data Cloud is provisioned in.
O
C. Connect to the Marketing Cloud Account that Data Cloud is provisioned in.
O
D. O Complete the Salesforce Data Cloud "Get Started" process.

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Salesfoi ce Cei tified Data Cloud Consults nt

Time Remaining: 00:38:57

7 of 60.What should an organization use to stream inventory levels from an inventory management system into Data Cloud ina fast and
scalable, nea r-real-time way?
A.O Commerce Cloud Connector
B.O Cloud Storage Connector
C.O Marketing Cloud Personalization Con nector
D. Ingestion API

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Salesfo i'ce Ce i tified Data Cloud Consu Sta nt

Time Remaining: 00:38:51

8 of50.
A Data Cloud consultant is in the process of setting up data streams fora new service-based data source.

When ingesting Case data, which field is recommended to be associated with the Event Time field?
A. Creation Date
B.O Last Modified Date
C.O Resolution Date
D.O Escalation Date

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est Aid Support Exit Exam

Salesfoi-ce Certified Data Cloud Consultant

Time Remaining: 00:38:42

9 of 60. How cana consultant modify attribute names to matcha naming convention in Cloud File Storage targets?

° O Set preferred attribute na mes when configuring activation.

B. Use a formula field to update the field name inan activation.
O
C.O Update field na mes in the data model object.
D. Update attribute na mes in the data strea m configuration.

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Salesfoi-ce Certified Data Cloud Consultant

Time Remaining: 00:38:35

10 of 60. What is Data Cloud's primary value to customers?

A. To providea unified view ofa customer and their related data
B.O To createa single source of truth for all anonymous data
C. To create personalized campaigns by listeni ng, understanding, and acting on customer behavior
O
D.O To connect all systems witha golden record

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e t Aids 'Support Exit Exam

Salesfoi-ce Certified Data Cloud Consultant

Time Remaining: 00:38:18

11 of 60. A customer needs to integrate in real time with Salesforce CRM .

Which feature accomplishes this requirement?

A.O Streaming transforms
B. Data model triggers
C.O Sales and Service bund Ie
D. O Data actions and Lightning web components

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e t Aids 'Support Exit Exam

Salesfoi-ce Certified Data Cloud Consults nt

Time Remaining: 00:38:12

12 of 60. Duringa privacy law discussion witha customer, the customer indicates they need to honor requests for the right to be forgotten. The
consultant determines that Consent API will solve this business need.

Which two considerations should the consultant inform the customer about?
Choose2 answers
A. Data deletion requests are reprocessed at 30, 60, and 90 days.
B. Data deletion requests are submitted for Individual profiles.
C. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.
D. Data deletion requests are processed within 1 hour.

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e t Aids 'Support Exit Exam

Salesfoi-ce Certified Data Cloud Consultant

Time Remaining: 00:38:O6

1Z of 60. What aretwo benefits of calculated insights over segmentation criteria?

Choose2 answers
A. Calculated insights results can be incl uded as attributes in activation.
B. Calculated insights refresh automatically upon reference in segments and activation.
C. Calculated insights are better suited for single row based operation.
D. Calculated insights can query engagement data greater than2 years.

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Time Remaining: 00:37:58

14 of 6O. Which information is provided ina . csv file when activating to Amazon S3?
A. An audit log showing the user who activated the segment and when it was activated
O
B.O The metadata regarding the segment definition
C. The activated data payload
D.O The manifest of origin sources within Data Cloud

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e t Aids 'Support Exit Exam

Salesfoi-ce Certified Data Cloud Consultant

Time Remaining: 00:37:51

15 of 60.A consultant is discussing the benefits of Data Cloud witha customer that has multiple disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?
Choose2 answers
A. Master Data Management
B. Data Harmonization
C. Data Marketplace
D. Unified Profiles

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Salesfoi-ce Cei tified Data Cloud ConsuTta nt

Time Remaining: 00:37:44

16 of60.Cumulus Financial createda seg ment called High Investment Balance Customers. This isa foundational segment that includes several
segmentation criteria the marketing team should consistently use.

Which feature should the consultant suggest the marketing team use toensure this consistency when creating future, more refined seg ments?
A.O Createa High Investment Balance calculated insight.
B. Create new segments using nested segments.
C.O Package High Investment Balance Customers ina data kit.
D. O Create new segments by cloni ng High Investment Balance Customers.

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est Aid 'Support Exit Exam

Salesfoi-ce Certified Data Cloud Consultant

Time Remaining: 00:31:09

Z5 of60. A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on
email address, they want to reviewa rule that joins their CRM Contacts with their la rketing Contacts, where both use the CRM ID as their
primary key.

Which two steps should the consultant take to add ress this new use case?
Choose2 answers
A. Createa custom matching rule for an exact match on the Individual ID attribute.
B. Createa matching rule based on party identification that matches on CRM ID as the party identification name.
C. Map the primary key from the two systems to party identification, using CRM ID as the identification name forindividuals coming from the CRM, and Marketing ID as the
identification na me for individuals coming from the marketing platform.
D. Map the primary key from the two systems to Party Identification, using CRM ID as the identification name forboth.
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est Aid 'Support Exit Exam

Salesfoi-ce Certified Data Cloud Consultant

Time Remaining: 00:37:38

17 of60. A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compa redtotheir initial
estimations.

Which configuration change shoulda consultant consider in order to increase the consolidation rate?
A.O Change reconciliation ru les to Most Occuring.
B.O Reduce the number ofmatchi ng rules.
C. O Include additional attributesin the existi ng matching rules.
D. Increase the number ofmatching rules.

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SaTesfci ce Cei tified Dat‹a Cloud Consults nt

Time Remaining: OO:30:08

4Z of 60. What does the Source Sequence reconciliation rule do in identity resol ution?
A.O ZncIudes data frcm sources where the data is most frequently occurring
B.O Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source
C.O Identifies which individual recoi-ds should be merged intoa unified profile by settinga priority for specific data sources
D. Sets the priority of specific data sources when building attributesin a unified profile, such asa first or last name

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e t Aid 'Support Exit Exam

Sa!esfo i'ce Ce i tified Data Closd ConsuSta nt

Time Remaining: 00:29:11

51 of6O.
A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.

What aretwo likely explanations for the increase?

Choose2 answers
A. Identity resolution rules have been removed to reduce the number ofmatched profiles.
B. New data sources have been added to Data Cloud that largely overlap with the existing profiles.
C. Duplicates have been removed from source system data streams.
D. Identity resolution rules have been added to the ruleset to increase the number ofmatched profiles.

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58 of 6O.A consultant is ingestinga list of employees from theirh uman resources database that they want to segment on.

Which data stream category should the consultant choose when ingesting this data?
A.O Contact Data
B.O Engagement Data
C.O Other Data
D. Profile Data

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Time Remaining: 00:37:14

20 of6O.Toimport campaign members intoa campaign inSalesforce CRM,a user wants to export the segment to Amazon S3.The resulting
file needs to include the Salesforce CRM Campaign ID inthe name.

What aretwo ways to achieve this outcome?

Choose2 answers
A. Hard code the campaign identifier as a new attribute1n the campaign activation.
B. Include campaign identifier in the filename specification.
C. Include= campaign identifierin the segment name.
D. Include campaign identifier in the activation name.

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e t Aid Support Exit Exam

Salesfoi-ce Certified Data Cloucl Consultant

Time Remaining: 00:35:54

21 of60.Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to geta unified view of its customers and all
their order transactions.

What should the consultant keep inmind with rega rd to historical data when ingesting order data using the B2C Commerce Order Bund ie?
A.O The B2C Commerce Order Bundle ingests 30 days of historical data.
B.O The B2C Commerce Order Bundle ingests 12 months ofhistorical data.
C. The B2C Commerce Order Bundle does not ingest any historical data and on Iy ingests new orders from that point on.
D.O The B2C Commerce Order Bundle ingests6 months ofhistorical data.

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Salesfoi-ce Cei-tified Data Cloud Consultant

Time Remaining: 00:35:19

2Z of 60.A consultant wants to builda new audience in Data Cloud.

Which three criteria can the consultant incl ude when buildinga seg ment?
Choose3 answers
A. Direct attributes
B. Streaming insights
C. Data stream attributes
D. Calculated insights
E. Related attributes

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est Aids 'Support Exit Exam

Salesfoi-ce Certified Data Cloud Consultant

Time Remaining: 00:35:02

24 of60.During an implementation project,a consultant completed ingestion of all data streams fortheir customer.

Prior to segmenting and acting on that data, which additional configuration is required?
A. Identity Resolution

B.O Calculated Insights

C.O Data Activation
D.O Data Mappi ng

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e t Aid 'Support Exit Exam

Salesfo i'ce Ce i tified Data Cloud ConsuSta nt

Time Remaining: OO:35:55

25 of 60.A customer hasa Master Customer table from their CRM to ingest into Data Cloud. The table containsa name and primary email
add ress, along with other personally identifiable information (PII).

How should the fields be mapped tosupport identity resolution?

A.O Map all fields to the Customer object.
B.O Map all fields to the Individual object, addi nga custom field for the email address.
C.O Createa new custom object with fields that di rectly match the incomi ng table.
D. Map name totheIndividual object and email address to the Contact Point Email object.

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e t Aid Support Exit Exam

Salesfoi-ce Cei tified Data Cloud Consultant

Time Remaining: 00:35:47

26 of60. A client wants to bring in loyalty data froma custom object in Salesforce CRM that containsa point balance for accrued hotel points
and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and
processing.

What shoulda consultant recommend inthis scena rio?

A.O Clone the data source object.
B. Createa junction object in Salesforce CRM and modify the ingestion strategy.
C.O Use batch transforms to createa second data lake object.
D.O Createa data kit from the data lake object and deploy it to the same Data Cloud org.

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Salesfoi-ce Cei tified Data Cloud Consultant

Time Remaining: 00:35:41

27 of60.
A consultant is integrating an Amazon S3 activated campaign with the customer's destination system.

In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?

° O The. csv file

B. O The .txt file
C. O The . zip file
D. The .json file

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est Aids 'Support Exit Exam

Salesforce Cei tified Data Cloucl Consultant

Time Remaining: OO:35:21

ZO of60.A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activationa re
delayed by up to 24 hours.

Which two areas shoulda consultant review to troubleshoot this issue?

Choose2 answers
A. Review data transformations to ensure they're run after calculated insig hts.
B. Review calculated insights to make sure they're run after the segments are refreshed.
C. Review calculated insights to make sure they're run before segments are refreshed.
D. Review segments to ensure they're refreshed after the data isi ngested.

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Salesfoi-ce Cei-tified Data Cloucl Consultant

Time Remaining: 00:39:47

1 of 60. Which two common usecases can be addressed with Data Cloud?
Choose2 answers
A. Harmonize data from multiple sources witha standardized and extendable data model.
B. Understand and act upon customer data to drive more relevant experiences.
C. Govern enterprise data lifecycle througha centralized set of policies and processes.
D. Safeguard critical business data by serving asa centralized system forbackup and disaster recovery.

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e t Aid • 'Support Exit Exam

Salesfoi-ce Certified Data Cloud Consultant

Time Remaining: 00:39:34

2 of 60. Which two dependencies preventa data stream from being deleted?
Choose2 answers
A. The underlying data lake object is used inactivation.
B. The underlying data lake object is used insegmentation.
C. The underlying data lake object is used ina data transform.
D. The underlying data lake object is mapped toa data model object.

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est Aids '?Support Exit Exam

Salesfoi ce Cei tified Data Cloucl Consultant

Time Remaining: 00:3 2:12

32 of 60.A consultant is reviewinga recent activation using engagement-based related attributes but is not seeing any related attributes in
their payload for the majority of their seg ment members.

Which twoa reas should the consultant review to help troubleshoot this issue?
Choose2 answers
A. The activated profiles havea Unified Contact Point.
B. The related engagement events occurred within the last 90 days.
C. The related engagement events occurred within the last 24 months.
D. The correct path is selected for the related attri butes.

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Salesfoi ce Cei-tified Data Cloud ConsuTta nt

Time Remaining: OO:31:58

31 of60.Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently starteda new line of business. The new business
specializes in gourmet camping food. For business reasons as well as security reasons, it's important to NTO to keep all Data Cloud data
separated by brand.

Which capability best supports NTO's desire to sepa rate its data by brand?
A. Data streams foreach brand
B.O Data spaces foreach brand
C.O Data sources for each brand
D.O Data model objects for each brand

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Salesfoi-ce Cei-tified Data Cloud Consultant

Time Remaining: OO:3 1:45

3Z of 60.A retail customer wants to bring customer data from different sources and wants to take advantage of identity resolution so that it
can be used insegmentation.

On which entity should this be segmented foractivation membership?

A.O Individual
B. Unified Individual
C.O Unified Contact
D.O Subscriber

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Salesfoi-ce Cei-tified Data Cloud Consultant

Time Remaining: 00:31: Id

34 of60.
A consultant is working ina customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.

Which two impacts should the consultant communicate asa result of this action?
Choose2 answers
A. Allsource profile data will be removed.
B. Dependencies on data model objects will be removed.
C. Allindividual data will be removed.
D. Unified customer data associated with this ruleset will be removed.

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Salesfoi-ce Cei-tified Data Cloud Consultant

Time Remaining: 00:31:02

36 of 60. A customer has two Data Cloud orgs.A new configuration has been completed and tested for an Amazon S3 data stream and its
mappings inone ofthe Data Cloud orgs.

What is recommended to package and promote this configuration to the customer's second org?
A. Use the Salesforce CRM connector.

B.O Createa data kit.

C. O Package as an AppExchange application.
D.O Use the Metadata API.

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Salesfoi-ce Certified Data Cloucl Consultant

Time Remaining: 00:30:54

37 of6O.What shoulda user do to pausea segment activation with the intent of using that seg ment again?

° O Delete the seg ment.

B. Deactivate the segment.

C.O Skip the activation.

D.O Stop the publish schedule.

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e t Aids 'Support Exit Exam

Salesfoi-ce Cel tified Data CIOLicI Consultant

Time Remaining: 00:30:49

38 of 60. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?
A.O Use Consent API to request deletion of the customer'si nformation.
B. Use the Data Rights Subject Request tool to request deletion of the customer'si nformation.
C.O Use Profile Explorer to delete the customer data from Data Cloud.
D.O Use a strea ming API call to delete the customer's information.

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Salesfoi-ce Certified Data Cloud ConsuTta nt

Time Remaining: 00:30:43

39 of60. A consultant is helpinga beauty company ingest its profile data into Data Cloud. The company's source data incl udes several fields,
such as eye color, skin type, and hair color, that are not fields in the standard Individual data model object (DMO).

What should the consultant recommend to map this data to be used forboth segmentation and identity resolution?
A. Create custom fields on the standard Individual DMO.
B.O Duplicate the standard Individual DMO and add the additional fields.
C.O Createa custom DMO with on Iy the additional fields and map it to the standard Individual DMO.
D.O Createa custom DMO from scratch that has all fields that are needed.

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Time Remaining: 00:30:34

40 of 60. Data Cloud receivesa nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon
calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.

What should the consultant do to ensure the ecommerce data isready for use foreach of the scheduled activations?
A. Use Flow to triggera change data event on the ecommerce data to refresh calculated insig hts and segments before the activations are scheduled to run.
B.O Ensure the segments are setto Rapid Publish and set to refresh every hour.
C.O Ensure the activations are set to Incremental Activation and automatically publish every hour.
D O Seta refresh schedule forthe calculated insights to occur every hour.

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41 of60.During discovery, which feature shoulda consultant highlight fora customer who has multiple data sources and needs to match and
reconcile data about individuals intoa single unified profile?
A.O Data Consolidation
B. Zdentity Resolution
C.O Harmonization
D.O Data Cleansing

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42 of 60. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name andNormalized Email.

What should NTO do to ensure the best email address is activated?

A. Ensure Nlarketing Cloud isprioritized as the first data source :n the Source Priority reconcil iat1on rule.
O
B.O Set the defau It reconciliation rule to Last Updated.
C. Use the source priority order in activations to make surea contact point from the desired source is delivered to the activation target.
D. Include Contact Point Email object Is Active field as a match rule.
O

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Salesfo i'ce Ce tified Data Cloud Consu Sta nt

Time Remaining: 00:30:00

44 of 60. Cumulus Financial needs to createa composite key on an incoming data source that com bines the fields Customer Regionand
Customer Identifier.

Which formula function shoulda consultant use to createa composite key whena primary key is not available ina data stream?
A.O COMBINE
B.O CAST
C.O COALESCE
D. CONCAT

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Salesfoi ce Cei tified Data Cloud Consultant

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45 of 60. A consultant is setting up a data stream with transactional data.

Which field type should the consultant choose to ensure that leading zeros in the purchase order numbera represerved?
A. Text
B.O Serial
C.O Number
D.O Decimal

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S alesfoi ce Cei rified Data Cloud Consulta nt

Time Remaining: 00:29:48

46 of60. A user has builta segment inData Cloud and is in the process of creating an activation. When selecting related attributes, they
cannot finda specific set of attributes they know to be related to the individual.

Which statement explains why these attributesa re not available?

A.O The segment is not segmenting on profile data.
B. The desired attributes reside on different related paths.
C.O The attributes are being used inanother activation.
D.O Activations can only include 1-to-1 attri butes.

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47 of 6O. Which configuration supports separate Amazon S3 buckets for data ingestion and activation?
A. Dedicated S3 data sources in Data Cloud setup
B.O Dedicated S3 data sources in activation setup
C.O "ultiple S3 con nectars in Data Cloud setup
D.O Separate user credentials for data stream and activation target

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Salesfoi-ce Cei tified Data Cloud Consultant

Time Remaining: 00:29:Z2

48 of 6O. How does identity resolution select attributes for unified individuals when there is conflicting information in the data model?
A.O Creates additional contact points
B.O Leverages match rules
C. Leverages reconciliation rules
D.O Creates additional rulesets

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49 of 60. Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.

Which two use casesa re considereda good fit for Data Cloud?
Choose2 answers
A. To use harmonized data to more accurately understand the customer and business impact
B. To ingest and unify data from various sources to reconcile customer identity
C. To eliminate the need forseparate business intelligence and IT data management tools
D. To create and orchestrate cross-chan nel marketing messages

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Salesfoi-ce Certified Data Cloud Consults nt

Time Remaining: OO:29:22

50 of60.Theleadership team atCumul us Financial has determined that customers who deposited more than $250,000 inthe last five years
and a re not using advisory services will be the central focus for all new campaigns inthe next yea r.

Which features support this use case?

A. Calculatedi nsight and segment
B.O Streaming insight and data action
C.O Streaming insight and segment
D.O Calculatedi nsight and data action

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Time Remaining: OO:28:59

52 of 60. Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three sepa rate fields for
its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector.

What is the most efficient approach thata consultant should take when ingesting this data to ensure all the different phone numbers are
properly mapped and available for use in activation?

Ingest the Contact object and then createa calculatedi nsight to normalize the phone numbers, and then map to the Contact Point Phone data map object.
° O
B. Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data strea m i nto a separate Phone data lake object (DLO) that contai ns
three rows, and then map this new DLO to the Contact Point Phone data map object.
C. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data strea m by adding custom
O
fields for Work and Home Phone.
D. Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.
O

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Sa1esfoi'ce Certified Data Cloud Consu Sta nt

Time Remaining: OO:28:51

5Z of60.Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring la rketing Cloud data into Data Cloud.

What aretwo oftheavailable datasets in Marketing Cloud Starter Data Bundles?

Choose2 answers
A. Personalization
B. Loyalty Management
C. NobileConnect
D. MobilePush

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e t Aid 'Support Exit Exam

Salesfoi-ce Cei tified Data CIOLicI Consultant

Time Remaining: 00:28:44

54 of 60. When creatinga segment on an individual, what is the result of using two sepa rate containers linked by an AND as shown below?

GoodsProduct| Count| At Least| 1

Color| Is Equal To | red
AND
GoodsProduct Count At Least| 1
PrimaryProductCategory| Is Equal To | shoes
A. Individuals who purchased at least one of any 'red' product and also purchased at least one pair of 'shoes'
B. Individuals who purchased at least one red shoes' asa si ngle line item ina purchase
O
C. Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'
O
D. Individuals who madea purchase of at least one red shoes' and nothing else
O

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Salesfoi-ce Cei tified Data Cloud Consults nt

Time Remaining: 00:28:38

55 of 60.A consultant is planning the ingestion ofa data stream that has profile information includinga mobile phone number.

To ensure that the phone number can be used forfuture SMS campaig ns,they need to confirm the phone num berfield is in the proper E164
Phone Number format. However, the phone numbers inthe file appear to be invarying formats.

What is the most efficient way to guarantee that the va rious phone number formats are standardized?
A. Edit and update the datain the source system prior to sending to Data Cloud.
B. As sign the PhoneNumber field type when creating the data stream.
O
C.O Createa formula field to standardize the format.
D.O Createa calculated insight after ingestion.

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Salesfoi-ce Cei-tified Data Cloucl ConsuTta nt

Time Remaining: OO:28:33

56 of 60.An organization wants to enable users with the ability to identify and select text attributes froma picklist of options.

Which Data Cloud feature should hel

p with this use case?

O
A. Value suggestion
B. Global picklists
C.O Transformation formulas
D.O Data harmonization

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Salesfoi-ce Cei tified Data Cloud Consultant

Time Remaining: OO:28:29

57 of60.What arethetwo minimum requirements needed when using the Visual Insig hts Builder to createa calculated insight?
Choose2 answers
A. A WHERE clause
B. At least one dimension
C. At least two objects to join
D. At least one measure

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59 of 60. Which operator shoulda consultant use to createa seg ment for
a birthday campaign that is evaluated daily?
A. Is Ann iversa ry Of

B.O Zs Today
C.O ZsBetween
D O IsBirthday

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SaTesfoi ce Cei tified Data Cloud Consultant

Time Remaining: OO:28:01

60 of 60.A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers.

Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?
A.O Contact Identification object
B.O Individual object
C. Party Identification object
D.O Loyalty Identification object

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Salesforce Certifiecl Data Clcud COfzsultant
 Salesforce Certified Data Cloud Consultant

Time Remaining: 00:51:43

1 of 60. Northern Trail Outfitters (NTO) createsa calculatedi nsight to compute reCenCy, freque ncy, moneta ry( RFM) SCO£es on Its unified
indi viduals. NTO then createsa seg ment based on these scores that it activates toa Marketing Cloud activation target.

Which two actions are required When config uring the activation?

Choose2 answers
A. Choosea segment.
B. Add additional attributes.
C. Select contact points.
D. Add the calculated insight in the activation.
 Salesforce Certified Data Cloud Consultant

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fl OF BO. A customer is concerned that the consolidation rate displayed in the identity resolution is qulte IOW COMpared to their initial
estimations.

Which configuration change shoulda consultant consider in order to increase the consolidation rate?

° O Increase thQ number ofmatching rules.

B. Change reconciliation rules to Most Occuring.
C. Reduce the number ofmatching rules.
D. Include additional attributes in the existing matching rules.
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 Salesforce Certified Data Cloud Consultant

Time Remaining: 00:51: 27

3 of 60. A CLi StOMQr iS trying to activated ata from Data Cloud to an Am a2O0 S3 Cloud Fi Ie Storage Bucket.

Which authenticate on type shoul

d the consultant recommend toconnect to theS 3 bucket from Data Cloud?

A, U se an S3 Private Key Certificate.

B. U se an S3 Encrypted Usern ame and Password

C. Usea DWT To ken generated on S3.
D.o Use an S3 Access Key and Secret Key.

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4 of 60. A consultant has an activation that Is set to publish every12 hours, but has discovered that updates to the data prior to activation are
delayed by up to 24 hours.

Which two areas shoulda cons u1tant review to trou blesh oot this issue?

Choose2 answers
A. Review calculated insights to make sure they're run before segments are refreshed.
B. Review calculated insig hts to make sure they’re run after the segments are refresh ed.
C. Review segments to ensurethey’re refreshed after the data is ingested.
D. Reviewd ata transform ations to en sure they’re run after calculated insig hts.
 Salesforce Certified Data Cloud Consultant

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5 of 60. Northern Trail OutfitterS wants to use some OfIts Marketing Cloud data in Data Cloud.

Which engagement channel data will require custo m integration?

A. ClaudPage
B. SMS

C. Email

D.O Mobile push

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5 of 60. Northern Trail OutfitterS wants to use some OfIts Marketing Cloud data in Data Cloud.

Which engagement channel data will require custo m integration?

A. ClaudPage
B. SMS

C. Email

D.O Mobile push

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6 of 60. Which permission setting shoulda consultant check If the custom Salesforce CRM ob ect Is not available in New Data Stream
configuration*

A. Confirm the Create Object permission is enabled inthe Data Cloud org.
B. Confirm the View Allabject permission is ena bl ed in the so urce Salesforce CRM a rg.
O
C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
D. Confirm that the Nodify Object permission is enabled inthe Data Cloud org.

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7 of 60. Which two common usecases can bea dd ressed w lthData Cloud?

Choose2 ansWers
A. Govern enterprise data lifecycle througha centralized set of policies and processes.
B. ' a leg ua rd cr iticaI bus in ess data by serving asa centraI ized system forbackup andd isaster recovery.

C. Harmonlze data from multiple sources wltha stan dardi29d and extenda ble data model.
D. Understand and act upon customer data tod rive mo re relevant experiences.

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8 of 60. Where 1s value suggestion for attributes in segmentation enabled when creating the DDO*
A. Data Napping
B. Data Transformation
C. Seg m ent Setup

D. Data Stream Setup

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9 of 60. A Data Cloud customer wants to adjust their identity resolution rules to Increase their accuracyaf matches. Rather than matching on
ema il add ress, they want to reviewa rule th atj oins their CRM Contacts w ith th eir Marketing Contacts, where both use the CRM ID as
their primary key.

Which two steps should the consu1tant take to address this new use case?
Choose2 answers
A. Map the primary key from the two syste ms to Party Identification, using CRM ID as the identification nam e for both.
B. Map the primary key from the two systems to party identification, using CRM ID as the identification name forindividuals
coming from the CRM, and Marketing ID as the identification name forindividuals coming from the marketing platform,
C. Createa custom matching rule for an exact match on the Individual SD attribute.
D. Createa matching rule based on party identification that matches on CRM ID as the party identification name.

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10 of 60. Which consideration related to thQ Way Data Cloud ingests CRM data is true*
A. CRM data cannot be manually refreshed and must Wait for the next scheduled synchronization.
B. The CRN Connector's synchronization times can be customized to up to 15-minute intervals.
C. Formula fields are refreshed at regular sync lntervals and ar9 updated at the next full refresh.
D. The CRM Connector allows standard fiedd s to stream into Data Cloud in real time.

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11 of 60. What does the Source Sequence reconclI!ation rule do In identity resolution*
A. Includes data from sources where the data is most frequently occurring
B. Identifies which individual records should be merged intoa unified profile by settinga priority for specific data sources
C. Identifies which data sources should be used in the process of recon ci liatian by prioriti2ing the most recently updated
data source
D. Sets the priority of specific data sources when building attributes ina unified profile, such asa first or last name

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12 of 60. Which two dependencies preventa data stream from being deleted*
Choose2 answers
A. The under|ying data lake object is used inactivation.
B. The underly in
g data lake abject is used ina d ata transform.

C. The underlying data lake object is mapped toa data model object.
D. The underlying data lake object Is used insegmentation.

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13 of 60. What shoulda user do to pausea segMQnt activation with thQ intent of using that segment again*
A. Deactivate the segment.
B. Delete the seg ment.
C. Skip the activation.

D. Stop the pu blish schedule.

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14 of 60. When creatinga segment on an individual, what is the result of using two separate containers linked by an AND as shown below*

GoodsProduct| Count| At Least| 1

ColorI Is Equal To l red
AND
GoodsProductl Count| At Least1 1
PrimaryProductCategory| Is Equal Ta | shoes
A. Individuals who purchased at least one of any 'red' product and also purchased at least one pair of 'shoes'
B. Individuals who purchased at least one 'red shoes' asa single line item ina purchase
C. Individuals whp madea purchase of at least one 'red shoes' and nothing else
D. Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'

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15 of 60. What should an organization use to stream inventory levels from an inventory management system Into Data Cloud Ina fast and
scalable, near-real-time way?
A. Cloud Stora ge Connector
B. Commerce Cloud Connector

C. Ingestion API
D. Marketing Cloud Personalization Connector

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16 of 60. Northern Trail Outfitters( NTO), an outdOOK lifestyle clothing brand, recently starteda new line of business. The new business
specializes in gourmet camping food. For business reasons as well as security reasons, it's important to NTO to keep all Data Cloud
data separated by brand.

Which capability best supports NTO's desire to separate its data by brand?
A. Data streams foreach brand
B. Data model objects for each brand
C. Data spaces foreach brand
D. Data sources for each brand

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17 of 60. Cumulus Financial createda segment called High Investment Balance Customers. This isa foundationalS•9ment that includes several
Segmentation criteria the marketing team should consistently use.

Which feature should the consultant suggest the marketing team use toensure this consistency when creating future, more refined
segments?
A. Create new segments using nested segments.
B. Createa High Investment Balance calculated insight.
C. Package High Investment Balance Customers ina data kit.
D. Create new segments by cloning High Investment Balance Customers.

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18 of 60. Cumulus Financial uses Service Cloud as Its CRM and stores mobile phone, home phone, and work phone as three separate fields for
its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector.

What is the most efficient approach thata consultant should take when ingesting this data to ensure all the different phone numbers
are properly mapped and available for use in activation?

A. Ingest the Contact object and then createa calculated insight to normalize the phone numbers, and then map to the
Contact Point Phone data map object.
B. Ingest the Contact object and use streaming transforms to normalize the phpne numbers from the Contact data stream
intoa se pa rate Pho ne data lake abject (DLO) that contains three rows, and then map thisn ew DLO to the Contact Po int
Phone data map object.
C. Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to
the Contact Point Phone data map object.
D. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone tothe Contact Point Phone data
map object from the Contact data stream.
 Salesforce Certified Data Cloud Consultant

Time Remaining: 00:48:52

19 of 60. A customer hasa Master Customer table from thelr CRM to ingest into Data Cloud. The table containsa name and primary email
address, along with other personally identifiable information (PII)

How should the fields be mapped tosupport identity resolution?

A. Createa new custom object wlth fields that directly match the Incoming table.
B. Map all fields to the Customer object.
C. Map name totheIndividual object and email address to the Contact Phone Email object.
D. Nap all fields to the Individual object, addinga custom field for the email address.

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20 of 60. Cloud Kicks receiVeda Request to be Forgotten bya customer.

In which two vvays shoulda consultant use Data Cloud to honor this request?

Choose2 an swe rs
A. Delete the data from the incoming data stream and performa full refresh.
B. Add the Individual ID toa headerless file and use the delete from file functionality.
C. Use Data Explorer to locate and manually remove the Individua!.
D. Use the Consent AP1 to suppress processing and delete the individual and related records from source data streams.

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20 of 60. Cloud Kicks receiVeda Request to be Forgotten bya customer.

In which two vvays shoulda consultant use Data Cloud to honor this request?

Choose2 an swe rs
A. Delete the data from the incoming data stream and performa full refresh.
B. Add the Individual ID toa headerless file and use the delete from file functionality.
C. Use Data Explorer to locate and manually remove the Individua!.
D. Use the Consent AP1 to suppress processing and delete the individual and related records from source data streams.

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21 of 6O. Cumulus Financial uses Data Cloud to segm ent ban ki ng customers and actl vate them fordirect mail viaa Cloud FBIe Storage activation.
The co mpany al so wants to analyze individuals who have been inthe segment within the last2 years

Which Data Cloud component allows for this?

A. Segment exclusion
B. Nested segments
C. Segment membership data model object
D. Calculated insights

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2 2 of 60. What is Data Cloud'sp rima ry va lue to cu stOTTlQrs?

A. To providea unified vieW ofa customer and their related data

B. To connect all systems w ith
a g ol den record
C. TO create perso na Ii2ed campa ig
ns by listen ing, understand Ing, and acting on cu sta mer beh avior

D. To createa single source of truth for all anonymous data

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23 of 60. Durlng an Implementation projeCt,a consultant completed ingestion of all data streams fortheir custoMer.

Prior to segmenting and acting on that data, which additional configuration is required*

A. DataM app in
g
B. Identity Resolution

C. Calculated Insights
D. Data Activation

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24 of 60. Northern Trail Outfitters( NTO) wants to connect their B2C Com merce data with Data Cloud and bring two yQars of transactional history
Into Data Cloud.

What should NTO use to achieve this?

A. B2C Commerce Starter Bundles
B. Direct Sales Order entity ingestion
C. Direct Sales Product entity ingestion
D. B2C Commerce Starter Bundles plusa custom extract

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2 5 of 6O. A custo mer h asa requl rement to rece ivea notification w henevQr an activation fails for a particul ar seg ment.

W hich feature sho u!d the consultant use to solution for this use case*

A. FI ow
B. Report
C. Activation alert
D. Dashboard

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26 of 6O. W hich twO stepss houlda consultant take ifa s uccessfully configured AmazonS3 data stream falls to refresh witha "NO FZLE FOUND"
error message*

Choose2 answers
A. Check if correct permissio ns are configured Apr the Data Clpud user.
B. CheCk If the Amazon S3 data source Is ena bled in Data Cloud Setup.
C. Check if the file ex ists in the specified bucket location.
D. Check if correct permissions are configured for theS 3 user

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26 of 6O. W hich twO stepss houlda consultant take ifa s uccessfully configured AmazonS3 data stream falls to refresh witha "NO FZLE FOUND"
error message*

Choose2 answers
A. Check if correct permissio ns are configured Apr the Data Clpud user.
B. CheCk If the Amazon S3 data source Is ena bled in Data Cloud Setup.
C. Check if the file ex ists in the specified bucket location.
D. Check if correct permissions are configured for theS 3 user

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27 of 60. A consultant Is discussing the benefits of Data Cloud witha customer that has multiple dis ointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?
Choose2 an see rs
A. Master Data Management
B. Data Harmonization
C. Unified Profiles
D. Data Marketplace

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28 of 6O. A reta iler wants to unify profilesu sing Loya ItyID which isd lfferent than the unique ID of theIr customers.

Which object should the consultant use in identify resolution to perform exact match rules on the Loyalty ID?
A. Party Identification object
B. Loyaltyl dentlflcation objeCt
C. Individual obj ect
D. Contact Identification object

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29 of 60. Which data model sub ectarea defines the revenue or quantity for an opportunity by product family*
A. Engagement
B. Product
C. Party
D. Sales Order

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30 of 60. Which configuration supports separate Ama2OD S3 buckets for data Ingestion and activation?
A. Dedicated S3 data sources in Data Cloud setup
B. Multiple S3 connectors in Data Cloud setup
C. Dedicated S3 data sources in activation setup
D. Separate user credentials for data stream and activation target

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31 of 60. A customer wants to use the transactional data from their data warehouse in Data Cloud. They areonly able to export the data vla an
SFTP site.

How sh ould the file be broug ht into Data Cloud?

A. Ingest the file w lth the SFTP Connector.

B. Ingest the file through the Cloud Storage Connecto r.
C. Manually import the file using the Data Import W izard.
D. Use Salesfo rce's Datal oader application to performa bul
k upload froma desktop.

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3 2 of 60. W hen performing segmentation or actl vation, wh lch time ZODe Is used to pu blish and refresh data*

A. Time zone specified on the activity at the time of creation

B. Time zone ofthe user creating the activity
C. Ti me zone ofthe Data Cloud Admin user
D. Time zone set by the Salesforce Data Cloud org

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33 of 6O. Cumulus Financial is currently using Data Cloud and Ingesting transactiona I d ata from its backend systeMv la an S 3 Connector In
upsert mode. During the inltial setup six months ago, the company createda formulafield in Data Cloud to createa custom
classification. It now needs to upd ate this formula to account for more cl assifications.

What should the consultant keep inmind with regard to formula field updates when using the S3 Connector*
A. Data Cloud will initiatea full refresh of data from S3 and will update the formula on all records.
B. Data Cloud will only update the formula ona go-forward basis for new records.
C. Data Cloud does not support formula field updates fordata streams of type upsert.
D. Data Cloud will update the formula forall records at the next incremental upsert refresh.

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34 of 6O. Luxury Retailers createda seg ment targeting hlg h value customers that It activates through Marketin9 Cloud fa
r e m aiI communication.
The companyn otices that the activated co unt is smaller than the seg ment count.

W hat isa rea son for this?

A. M arketi ng Cloud activations apply a frequency cap and limit the n um ber of reCO rds that can be sent In an activatio n.
B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individua! does not havea
related Contact Point, it will not be activated.
C. Marketing Cloud activations automatically su ppress individUols Who are unengaged and have not opened or clicked on an
email !n the last six months.
D. Marketing Cloud ectivations pnIy activate those individua Is thata| ready exist in Marketing Cloud. They do not allow
a ctivation of new records.

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35 of 60. Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.

W hich two use casesa re considereda good fit for Da ta Cloud?

ChO¢ se2 answers

A. To ingest and unify data from various sources to rQConcIIe customer identity
B. To eliminate the need forseparate business intelligence and IT data management tools
C. To create and orchestrate cross- channel marketing messages
D. To use harmonized data to more accurately understand the customer and business impact

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36 of 60. What does It mean tobuilda trust-based, first-party data asset?

A. To obtain competitive data from reliable sources through interviews, surveys, and polls
B. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations
C. To prov ide transparency and security for data gathered from individuals who provide consent for Its use and recei ve
value In exchange
D. To ensure opt-In consents ara collected for all email marketing as required by law

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37 of 60. W hat is the result ofa segmentation criteria filtering a n City] Is Equa I To | 'San osé'?

A. Cities only containing 'San Jose' or 'san josé'

B. Cities only containing 'San Jose' or 'san jose'
C. Cities only conta ining 'San José' or 'San Jose'
D. Cities containing 'San José', 'San lose', 'san josé', or 'san jose'

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3B of 60. Durlnga privacy law discussion witha Customer, the customer indicates thQy need to honor rQquestS forthe right to be forgotten. The
consultant determines that Consent API will solve this bUsiness need.

W hich two considerate ons sho uld the consultanti nform the customer about*
Choose2 answers
A. Data deletion requests submitted to Data Cloud are pa ssed to all connected Salesforce cloud s.
B. Data deletion requestsa re processed within1 hour.
C. Data deletion requestsa re su bm itted for IndividuaI profiles.
D. Data deletion requestsa re reprocessed at3 0, 60, and 90 days.

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39 of 60. To import campaign members intoa campaign in Salesforce CR/q,a user wants to export the segment to AMa2on S3.The resulting file
needs to include the Salesforce CRM Campaign ID inthe name.

W hat are two ways to achieve this outcome?

Choose2 answers
A. Hard code the campaign identifier as a new attributs in the campaign activation.
B. Include campaign identifier in the filename specification.
C. Include campaign identifier in the activation name.
D. Include campaign identifier in the segment name.

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40 of 60. How cana consultant modify attribute names tomatcha naming convention in Cloud File Storage targets?
A. Use a formula field to update the field name inan activation.
B. Update attribute names inthedata stream configuration,
C. Set preferred attribute names when configuring activation.
D. Update f1eId names in the data model object.

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41 of 6O. Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns ofthe revenue
sourced by website, mobile app, and retail channels.

W hat shoulda consultant use to address this use case in Data Cloud*

A. Flow Orchestration
B. Nested segments
C. Metrics on metrics
D. Stream ingd atatransform

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42 of 60. A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same setofexclusioD C£itQria, that
are updated ona monthly basls.

What is the most efficient option to aIIOW for this capability?

A. Create, publish, and deploya data kit.
B. Createa reusable container block With common criteria.
C. Createa nested segment.
D. Createa segment and copy it for each brand.

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43 of 60. A customer needs to integrate In real tlme with SalesforCe CRM.

W hich feature accomplishes this require ment?

A. Stream ingtransforms
B. Data model triggers
C. Sal es and Service bun dle
D. Data actions and Lightning web components

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44 of 6O. A user wants to be abieto creQtea m Ulti - di menslonaI metric tO Identify unified indiv idual lifetime va luQ( LTV).

Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?
A. Unified Individual > Unified Link Individual> Sales Order
B. Unified Individual> Individual > Sales Order
C. Sales Order> Individual > Unified Individual
D. Sales Order> Unified Individual

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45 of 60. Cumulus Financial createda segment calledM ult1pIe Investments that contains individuals who have invested In two or more mutual
funds.

The co mpany plans to send an em aiI to thes seg ment regardinga new mutuat fund offering, and wants to personalize the email content
w ith info rm ation abo ut each customer’s current mutual fund n vestments.

How sh ouId th e Data Chaud consultant configure this activation*

A. Include Fund Type equal to "f4utual Fund" asa related attribute. Configure an activation based on the new segment with
no additional attributes.
B. Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add
related attribute filter for Fund Type equaI to"M utuaI Fund".
C. Choose theM Liltlple Investments SQ9mQnt, chOOsQ the Email co ntact point, and a dd r9I atQd attrl bute Fund Type.
D. Inclu de Fund Name andFund Type by default for post processing in the target system.

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46 of 60. A consultant Is integrating an Amazon S3 activated campaign with the customer's destination system.

In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for
processing?
A. The .json file
B. The .zip file
C. The .csv file
D. The .txt file

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46 of 60. A consultant Is integrating an Amazon S3 activated campaign with the customer's destination system.

In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for
processing?
A. The .json file
B. The .zip file
C. The .csv file
D. The .txt file

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47 of 60. A customer notices that their consolidation rate has recently increased. They contact the Consultant to ask why.

W hat are two likely ex plan ations for the increase?

Choose2 ansvvers
A. New data sources have been added to Data Cloud thatI argely overlap with the existing profiles.
B. Duplicatesh ave been rem oved from source system data streams.
C. Identity resolution rules have been added to the ruleset to increase the num ber of matched profiles.
D. Identity resolution rules have been removed to reduce the num ber of matched profiles.

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48 of 6O. A cJlent wants to bring in loyalty data froma custom object in Salesforce CRM that containsa point balance for accrued hotel polnts
and airline poin ts within the same record. The clie nt wants to split these point systems into two se pa rate reco rds for better tracks ng
and processing.

What shoulda consultant recommend inthis scenario?

A. Use batch transforms to createa second data lake object.
B. Createa junction object in Salesforce CRM and modify the ingestion strategy.
C. Createa data kit from the data lake object and deploy it to the same Data Cloud org.
D. Clone the data source object.

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49 of 6O. A segment falls to refresh with the error"Seg ment references too m any data lake ob ects (DLOs)".

W hich two trou bleshaoting tips should her

p remedy this issue*

Choose2 answers
A. Split the segment into smal9r SQgmgnts.
B. Use calculated insights in order to reduce the complexity of the segmentation query.
C. Refine segmentation criteria to limit up to five custo m data model objects (DMOs).
D. S pace out the segment schedules to reduce DLO loa
d

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5O of 6O. An organization wants to enabIe users with thea bllity to identify and select text attributes froma pieklist ofo ptions.

W hich Data Cloud features hould help with this use case*

A. Value sug gestipn

B. Datah armonlzatlon
C. Transfo rmat\ on formul as
D. Global picklists

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51 of 60. A consultant is working Ina customer's Data Cloud org and is asked to delete the existing Identity resolution ruleset.

W hich two impacts should the consultant communicate asa result of this action?

Choose2 answers
A. Dependencies on data model ob ects will be removed.
B. All source profile data will be removed.
C. Unified customer data associated with this ruleset will be removed.
D. All individual data will be removed.

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52 of 60. Northern Trail Outfitters uploads new customer data to an Ama2on S3 Bucket ona daily basis to b9 '•9ested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment*
A. Refresh Oata Stream Ca Iculated lnsig ht> Identity Resolution
B. Identity Resolution > Refresh Data Strea M > Ca IcuI atedI nsig ht
C. Refresh Data Stream> Identity Resolution > Calculated insight
D. Calculated Insight> Refresh Data Stream> Identity Resolution

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53 of 60. Data Cloud receivesa nightly filQ Of all ecommerce transactions from the previous day. Several segments and activations depend upon
calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.

W hat should the consultant do to ensure the ecommerced atais ready for use for each of the scheduled activations?
A. Seta refresh schedule forthe calculated ins9hts to occur every hour.
B. Use Flow to triggera change data event on the ecommerce data to refresh calculated insights and segments before the
activations are scheduled to run.
C. Ensure the acttvations are set to lncrementaI Activation and automatically publish every hour.
D. Ensure the segments are setto Rapid Publish and set to refresh everyh our.

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53 of 60. Data Cloud receivesa nightly filQ Of all ecommerce transactions from the previous day. Several segments and activations depend upon
calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.

W hat should the consultant do to ensure the ecommerced atais ready for use for each of the scheduled activations?
A. Seta refresh schedule forthe calculated ins9hts to occur every hour.
B. Use Flow to triggera change data event on the ecommerce data to refresh calculated insights and segments before the
activations are scheduled to run.
C. Ensure the acttvations are set to lncrementaI Activation and automatically publish every hour.
D. Ensure the segments are setto Rapid Publish and set to refresh every hour.

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54 of 6O. W hich tWo requirements must be met for

a calcul ated insig ht to appear inthe segmentation canvas*

Choose2 answers
A. The calculated insight must contain a dimension including the Individual or Unified Individual Id.
B. The metri cs of the ca Iculated insights m ust anIy conta innu meric values.

C. The primary key of the segmented table must bea dimension Inthe calculated insight.
D. The primary key of the segmented table must bea metric in the calculated insight.

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55 of 6O. A custo mer requests that theIr personaId ata be deleted.

W hich action should the consultant take to accommodate this request in Data Cloud?

A. Use Consent API to request deI etion of the cu stomer’s info rmatipn.
B. Use Profile Explorer to delete the customerd ata from Data Cloud.
C. Use a streaming API call to delete the customer's information.
D. Use the Data Rights Subject Request tool to request deletion of the customer's information.

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56 of 6O. What does the Ignore Empty Value optlon do In Identity resolution*
A. Ignores Individual object records With empty fields when running identity resolution rules
B. Ignores empty fields when running any custom match rules
C. Ignores empty fields when running the standard match rules
D. Ignores empty fields when running reconciliation rules

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57 of 6O. Northern Trail Outfltters (NTO) 1sconfiguring an identity resolution ruleset based on Fuzzy Name andNormalized Em all.

What should NTO do to ensure the best email address is activated?

A. Set the default reconciliation rule to Last Updated.
B. Ensure Marketing Cloud ls prioritized as the first data source Inthe Source Priority reconclllation rule.
C. Use the source priority order in activations to make surea contact point from the des! red source is delivered to the
activation ta rget.
D. Inclu de Contact Point Email object Is Active field as a match rule.

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57 of 6O. Northern Trail Outfltters (NTO) 1sconfiguring an identity resolution ruleset based on Fuzzy Name andNormalized Em all.

What should NTO do to ensure the best email address is activated?

A. Set the default reconciliation rule to Last Updated.
B. EnsurQ Marketing Cloud ls prioritized as the first data source Inthe Source Priority reconclllation rule.
C. Use the source priority order in activations to make surea contact point from the desk red source is delivered to the
activation ta rget.
D. Inclu de Contact Point Email object Is Active field as a match rule.

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5B of 60. A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that will be brought
Into Data Cloud does not include that key performance indicator (KPI).

Which sequence ofsteps should the consultant follow to achieve this requirement?
A. Ingest Data > map Data to Data Model> CrQate Calculated Insight> Use In Segmentation
B. Create Calculated Insight > Ingest Data> Map Data to Data Model> Use in Segmentation
C. ingest Data> Create Calculated Insight> Map Data to Data Model> Use in Segmentation
D. Create Calculated Insight> Map Data to Data No del> Ingest Data> Use in Segmentation

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59 of gO. During discovery, which feature shoulda consultanth lgh Ilght fora customer who has multlple data sources and n eeds to match and
reconcl!e data about individuals Intoa s! ng Ie unified profi ley

A. Data Consolidation
B. Identity Resolutlon
C. Harmonlzatton
D. Data Cleansing

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60 of 60. Northern Trail Outfitters (NTO) wants to senda promotional campaign forcustomers that have pUrchaSed with In the past6 months.
The consultant createda segment to meet this requirement.

Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.

What should the consultant use to remove the recent customers?

A. Batch transforms
B. Segmentation exclude rules
C. Related attributes
D. Strea m ing insiq hts

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number toreturn to the desired item. When youareready to submit your assessment, click the 'Bubmit Exam' button below to submit your
responses and end the assessment.

Assessment Siummary
N um ber of Items Answered: 30
N um ber of EtemsU nanswered: 30
N um ber of Items ¥•1a rked for Review: 7

Answers
1.AC 2.A 3. D 4. DC
“ 5.D 6.B 7. C D "’ 8. A
"’ 9. BA 1 0.C 1 1. D 1 2. CB
13. D 14. A "'1 S.B ’ 16.
"' 17. D 18.B "' 19. 20. DB
2 1.C 22.A 23. B 24.
2S. 26. AB 27. AB 28.
29. 3 0. 3 1. 32.
33. 34. 3 S. AB 36.
3 7. 38. AB 3 9. AB 40.
4 1. 42. 43. 44.
46 47. AB 48.
49. AB 50. S 1. AB 52.
5 3. 54. AB S5 56.
5 7. 58 59 60

a "" '"
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Time Remaining: OO:43:46

1 of 60.A consultant is working ina customer's Data Cloud org and is asked to delete the existing identity resolution ruleset.

Which two impacts should the consultant communicate asa result of this action?
Choose2 answers
A. All individual data will be removed.
B. Dependencies on data model objects will be removed.
C. All source profile data will be removed.
D. Unified customer data associated with this ruleset will be removed.
Time Remaining: OO:43:40

2 of 60.A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same setofexclusion cri
are updated ona monthly basis.

What is the most efficient option to allow for this capability?

A.O Createa segment and copy it for each brand.
B.O Createa nested segment.
C.O Createa reusable container block with common criteria.
D.O Create, publish, and deploya data kit.

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Time Remaining: 00:43: 22

3 of 60.A client wants to bring in loyalty data froma custom object in Salesforce CRM that containsa point balance for accrued hotel points
and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and
processing.

What shoulda consultant recommend in this scenario?

A. Createa junction object in SaleSforce CRM and modify the ingestion strategy.
B.O Use batch transforms to createa second data lake object.
C.O Createa data kit from the data lake object and deploy it to the same Data Cloud org.
D.O Clone the data source object.

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Time Remaining: 00:43:16

3 of 60.A client wants to bring in loyalty data froma custom object in Salesforce CRM that containsa point balance for accrued hotel points
and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and
processing.

What shoulda consultant recommend in this scenario?

A. Createa junction object in SaleSforce CRM and modify the ingestion strategy.
B.O Use batch transforms to createa second data lake object.
C.O Createa data kit from the data lake object and deploy it to the same Data Cloud org.
D.O Clone the data source object.

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Time Remaining: 00:43:10

4 of 60. What does the Source Sequence reconciliation rule do in identity resolution?
A.O Includes data from sources where the data is most frequently occurring
B.O Identlfles which individual records should bQ Merged Intoa unified profile by settinga priority for specific data sources
C.O Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source
D. Sets the priority of specific data sources when building attributes ina unified profile, such asa first or last name

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5 of 60. Which data mod el su bject area defines the revenue or quantity for an opportunity by product fam ily?
A.O Engagement

• O Product
C. Sales Order
D.
O Party

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6 of 60.A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?

° O U se Profi|e Explorer to delete the custo mer data from Data Cloud.

• O U se Consent API to request deleti on of the customer's information.

C. U se the Data Rights Subject Request tool to request deletion of the customer's informati on.
D.O U sea stream ing API call to del ete the customer's inform ation,

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Time Remaining: OO:42:52

7 of 60.A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled
successfully to its linked data model object. The user will also need to make changes !f required.

What is the minimum permission set needed to accommodate this use case?
A. Data Cloud for Marketing Specialist
B.O Data Cloud Admln

O
C. Data Cloud User
D.O Data Cloud for Marketing Data Aware Specialist

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8 of 60. Which data stream category should be assigned to use the data fortime-based operations in segmentation and calculated insights?
° O Individual
B.O Transaction
C. Sales Order
D.O Engagement

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Time Remaining: OO:42:42

9 of 60. Which data model subject area should be used forany Organization, Individual, or P'lember in the Customer 360 data model*
A.O Engagement

^ O Membership
C. Pa rty

D.O Global Account

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Time Remaining: OO:42:36

10 of 6O. Cumulus Financial createda segment called High Investment Balance Customers. This isa foundational segment that includes seven
segmentation criteria the marketing team should consistently use.

Whicn feature should the consultant su gg est the market! ng team use toensure this consistency when creating future, more refined seg ments*
A.O Createa High Investment Balance calculated insight.
B.O Package High Investment Balance Customers ina data kit.
C. O Create new segments using nested segments.
D.O Create new segments by cloning High Investment Balance Customers.

M ark this ite m for later rev iew.

 AYesoxe Certheo UataOIounConsItit

Time Remaining: 00:42: 29

11 of 6O.A customer is concerned that the consolidation rate displayedin the identity resolution is quite low compared to their initial
estimations.

Which configuration change shoulda consuI tant consider in order to increase the consolidation rate*
A.O Incl ude additional attributes in the exists ng matching rul es.
B. Increa se the num ber of matching rules.
C.O Reduce the number of matching rules.
D.O Change reconciliation rules to Most Occuring.

N ark this ite m for later rev iew.

Time Remaining: 00:42: 24

12 of 6O. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket ona daily basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
A. Refresh Data Stream> Identity Resolution> Calculated Insight
B.O Refresh Data Stream> Calculated Insight> Identity Resolution
C.O Calculated Insight> Refresh Data Stream> Identity Resolution
D.O Identity Resolution Refresh Data Stream> Calculated Insight

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Time Remaining: 00:42: 18

13 of 6O. Duringa privacy law discussion witha customer, the customer indicates they need to honor requests for the right to be forgotten. Th
consultant determines that Consent API will solve this business need.

Which two considerations should the consultant inform the customer about?
Choose2 answers
A. Data deletion requests are reprocessed at 30, 60, and 90 days.
B. Data deletion requests are processed within1 hour.
C. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.
D. Data deletion requests are submitted forIndividua! profiles.
Time Remaining: 00:42:14

14 of 60. Which method shoulda consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction
SDK or Mobile SDK?
° O Batch transfarm
B. Calculatedi nsig ht
C.O Streaming insight
D.O Formula fields

M ark th is ite m for later rev iew.

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Time Remaining: OO:42:08

15 of 6O. No rthern Tra il Outfitters isu sing the Marketing Cloud Starter Data Bundlesto bring Marketing Cloud data into Data Cloud.

What aretwo oftheavailable datasets in Marketing Cloud Starter Data Bundles?

Choose2 answers
A. Personalization
B. NobileConnect
C. Loyalty Management
D. MobilePush
Time Remaining: OO:42:04

16 of 6O.A customer wants to use the transactional data from their data warehouse in Data Cloud. They areonly able to export the data viaa
SFTP site.

How should the file be brought into Data Cloud?

A.O UseS alesforce's Dataloader application to performa bulk upload froma desktop.
B.O Manually import the file using the Data Import Wizard.
C.O Ingest the file through the Cloud Storage Connector,
D. Ingest the file with the SFTP Connector.

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Time Remaining: OO:41:58

17 of 6O.A customer hasa custom . r›t :.m*r En .ai 1 r. object related to the standard Contact object in Salesforce CRM. This custom object
stores the email address fora Contact that they want to use foractivation.

To which data entity is this mapped?

° O Contact
B. Contact Point Email
C.O Custom zstzn.e* z a object
D.O Individual

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Time Remaining: OO:41:51

17 of 6O.A customer hasa custom . r›t :.m*r En .ai 1 r. object related to the standard Contact object in Salesforce CRM. This custom object
stores the email address fora Contact that they want to use foractivation.

To which data entity is this mapped?

° O Contact
B. Contact Point Email
C.O Custom zstzn.e* z a object
D.O Individual

M ark th Is itQm for later revI ew.

Time Remaining: OO:41:46

18 of 6O.A consultant is integrating an Am azon S3 activated ca m pa ign with the customer's destination system.

In order forthe destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?
A. The .j son file

• O The .txt file

C. O The . zip file
D. O The .csv file

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Time Remaining: OO:41:41

19 of 6O. During discovery, which feature shoulda consultant highlight fora customer who has multiple data sources and needs to match and
reconcile data about individuals intoa single unified profile?
A. O Harmonization
B.O Data Cleansing
C.O Data Consolidation
D. Identity Resolution

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Time Remaining: OO:41:36

20 of 6O. Northern Trail Outfitters (NTO} wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional
history into Data Cloud.

What should NTO use to achieve this?

A.O Direct Sales Order enticy ingestion
B.O B2C Commerce Sta rter BundlQS
C.O Direct Sa les Product entityin gestion
D. B2C Commerce Sta rter Bundles plusa custom extract

N ark this ite m for later rev iew.

Time Remaining: 00:41: 19

21 of 6O.A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation ai
delayed by up to 24 hours.

Which two areas shoulda consultant review to troubleshoot this issue*

Choose2 answers
A. Review calculated in sig hts to m a ke sure they're run before segments are refreshed.
B. Review data transformations toe nsure they're run after calculated insig hts.
C. Review calculated in sig hts to m ake sure they're run after the seg mentsa re refresh ed.
D. Review segments to ensure they're refreshed after the d atais ingested.
 Slestorce Oertlheo Data CloclH Consultant

Time Remaining: 00:41: 14

22 of 6O. Cumulus Financial uses Data Cloud to segment banking customers and activate them fordirect mail viaa Cloud File Storage
activation. The company also wants to analyze individuals who have been in the segment within the last2 years.

Which Data Cloud component allows for this?

A.O Nested segments
B.O Segment exclusion
C.O Calculated insights
D. Segment membership data model object

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Time Remaining: OO:41:09

23 of 6O. Every day, Northern Trail Outfitters uploadsa summary ofthelast 24 hours of store transactions toa new file in an Amazon 53
bucket, and files older than seven days are automatically deleted. Each file containsa timestamp ina standardized naming convention.

Whicn two options shoulda consultant configure when ingesting this data stream?
Choose2 answers
A. Ensure that deletion of old files is enabled.
B. Ensure the refresh mode Is set to "Upsert".
C. Ensure the filename containsa wildcard to accommodate thetimestamp.
D. Ensure the refresh mode is set to "Ful! Refresh".
 Salesfo i-ce Cei tifie0 Data CIorM ConsL 1ta nt

Time Remaining: OO:41:05

24 of 60. Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud ona daily basis?
A.O Automation Studio and Profile API
B.O Marketing Cloud Connect AP1
C.O Marketing Cloud Data Extension Data Stream
D.O Email Studio Starter Data Bundle

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 Salesfo i-ce Cei tifien Dat‹a Cloud Consu Sta nt

Time Remaining: OO:40:58

25 of 60. What is Data Cloud's primary value to customers?

A.O To providea unified view ofa customer and their related data

• O To create personalized campaigns by listen Ing, understanding, and acting on customer behavior
C.O To createa single source of truth for all anonymous data
D.O To connect all systems witha golden record

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 26 of 6O. A customer hasa requirement to be able to view the last time each segment was published within their Data Cloud org.

Which two features should the consultant recommend tobest address this requirement?
›. Choose2 answers
A. Profile Explorer
B. calculated insights
C. Dashboard
D. Report
Time Remaining: oo:3s: so

26 of 60.A customer hasa requirement to be able to view the last time each segment was published within their Data Cloud org.

Which two features should the consultant recommend tobest address this requirement?
Choose2 answers
A. Profile Ex plorer
B. Calculated in sig hts
C. Dashboard
D. Report
Time Remaining: 00:3s: z7

27 of 60.A retailer wants to unify profiles using Loyalty ID wnicn is different than the unique ID of tneir customers.

Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?
° O Loyalty Identification object
B.O Individual object
C.O Contact Identification objeCt
D O Party Identification object

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Time Remaining: oo:3s: is

28 of 60. During an implementation project,a consultant completed ingestion ofa II data strea ms for their custo mer.

Prior to segmenting and acting on that data, which additional configuration is required?

° O Calculated Insights
B.O Data Mapping
C.O Identity Resolution
D.O Data Activation

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Time Remaining: oo:3s: 11

29 of 60.A consultant is discussing the benefits of Data Cloud w ith

a custom er that has m ultiple disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?
Choose2 answers
A. Master Data Man ag ement
B. Data la rketplace
C. Data Harmonization
D E Unified Profiles
O
Time Remaining: 00:34:44

30 of 60. Which configuration supports separate Amazon S3 buckets for data ingestion and activation?
A.O Separate user credentials for data stream and activation target
B.O Multip IQ S3 con nectars in Data CIOUd setup
C Dedicated S3 data sources in Data Cloud setup
O
D.O Dedicated S3 data sources in activation setup

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Time Remaining: 00:34:3s

3 1 of 60. Which information is provided ina .csv file when activating to Amazon 53?
A.O An audit log showing the user who activated the segment and when it was activated

• O The activated data payload

C.O The metadata regarding the segment definition
D.O The manifest of origin sources within Data Cloud

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Time Remaining: 00:34: zo

32 of 60.A user wants to be able to createa multi-dimensional metric to identify unified individual lifetime value (LTV).

Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?
° O Sales Order> Unified Individual
B.O Unified Individual > Individual> Sales Order
C. U ntfiQd In dividu al > Unified LI nk I nd iv iduaI > Sales Order
D.O Sa lesOrder > Individual > Unified Indd vidua I

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Time Remaining: oo:34: t9

33 of 60.A custo mer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket.

Which authentication type should the consultant recommend toconnect to the S3 bucket from Data Cloud?

° O Usea 3WT Token generated on S3.

B.O U se an S 3 Private Key Certificate.
C. U se an S 3 Access Key and Secret Key.

D.O U se an S 3 E ncry pted Username and Password.

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Time Remaining: 00:34: 13

34 of 60. Which operator shoulda consultant use to createa segment fora birthday campaign that is evaluated daily?
A.O Is Today
B.O Is Birthday
C.O Is Between
D IsAnniversary Of

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Time Remaining: 00:33:47

35 of 60. Luxury Retailers createda segment targeting high value customers that it activates through Marketing Cloud for email
communication. The company notices that the activated count is smaller than the segment count.

What isa reason forthis*

A Data Cloud enforces the presence of Contact Point far Marketing Cloud activations. If the Individual does not havea related Contact Point, it will not be activated.
O
B.O Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.
C.O Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do notallow activation of new records.
D.O Marketing Cloud activations applya frequency cap and limit the number ofrecords that can be sent in an activation.
Time Remaining: 00:33:43

35 of 60. Luxury Retailers createda segment targeting high value customers that it activates through Marketing Cloud for email
communication. The company notices that the activated count is smaller than the segment count.

What isa reason forthis*

A Data Cloud enforces the presence of Contact Point far Marketing Cloud activations. If the Individual does not havea related Contact Point, it will not be activated.
O
B.O Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.
C.O Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do notallow activation of new records.
D.O Marketing Cloud activations applya frequency cap and limit the number ofrecords that can be sent in an activation.
Time Remaining: 00:3z: z0

37 of 60.A Data Cloud consultant recently addeda new data source and mapped some ofthedata toa new custom data model object (DMO)
that they want to use forcreating segments. However, they cannot view the newly created DMO when trying to createa new segment.

What is the cause of this issue*

A.O Data has not yet been ingested into the DMO.
B.O The new DMO is not of category Profile.
C.O The new DMO does not havea relationship to the Individual DNO.
D.O Segmentation is only supported forthe Individual and Unified Individual DMOs.
Time Remaining: OO:25:05

1 of 60. A consultant isworking ina customer's Data Cloud org and isasked to delete the existing identity resolution ruleset.

Which two impacts should the consultant communicate asa result of this action?
Choose2 answers
A. All individual data will be removed.
B. Dependencies on data model objects will be removed.
C. All source profile data w1II be removed.
D. Unified customer data associated with this ruleset will be removed.

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Time Remaining: OO:24:56

2 of 60.A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same setofexclusion criteria, that
are updated ona monthly basis.

What is the most efficient option to allow for this capability?

A.O Createa segment and copy it for each brand.

•-O Createa nested segment.

C.O Createa reusable container block with common criteria.
D.O Create, publish, and deploya data kit.

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Time Remaining: OO:24:49

3 of 60.A client wants to bring in loyalty data froma custom object in Salesforce CRM that containsa point balance for accrued hotel points
and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and
processing.

What shoulda consultant recommend in this scenario?

A. Createa junction object in SaleSforce CRM and modify the ingestion strategy.
B.O Use batch transforms to createa second data lake object.
C.O Createa data kit from the data lake object and deploy it to the same Data Cloud org.
D.O Clone the data source object.

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Time Remaining: OO:24:42

4 of 60. What does the Source Sequence reconciliation rule do in identity resolution?
A. Incl udesd ata from sources where the data is most frequently occurring
O
B. Identifl es which indlv idua I records s hauld be merged intoa unified profile by settinga prio rity for specific data sources
O
C. Identifies which data sources should be used inthe process of reconciliation by prioritiz ing the most recently upd ated data source
O
D. Sets the priority of specific data sources when building attributesin a unifiedp rofile, such asa first or I ast name

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Time Remaining: OO:24:34

5 of 60. Which data mod el subject area defines the revenue or quantity for an opportunity by product fam ily?
A. Engagement
O
B. Product
O
C. Sales Order

O
D. Party

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Time Remaining: OO:24:29

6 of 60.A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud*

° -O U se Profile Exp| orer to delete the custo mer data from Data Cloud.
B. U se Consent API to request deleti on of the customer'si nformation.
O
C. U se the Data Rights Subject Request tool to request deletion of the customer's information.

D. U sea stream ing API call to del ete the customer's inform ation.
O

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Time Remaining: OO:24:23

7 of 60.A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled
successfully to its linked data model object. The user will also need to make changes if required.

What istheminimum permission set needed to accommodate this use case?

A. Data Cloud for Marketing Specialist

•-O Data Cloud Admin

C.O Data Cloud User
D.O Data Cloud for Marketing Data Aware Specialist

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Time Remaining: OO:24:18

8 of 60. Which data stream category should be assigned to use the data fortime-based operations in segmentation and calculated insights?
A.O Individual
B.O Transaction
C. Sales Order
D. Engagement
O

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Time Remaining: OO:24:11

9 of60.Which data model subject area should be used for any Organization, Individual, or Nlember in the Customer 360 data model?
A. Engagement
O
B. Membership
O
C. Party

D.O Global Account

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Time Remaining: OO:24:06

10 of 60. Cum ulus Financial createda seg ment caItedH igh Investment Balance Customers. This isa found ationaI segmentthat incl udes severaI
segmentation criteria the m arketing team should consistently use.

Which feature should the consultant su gg est the marketing team use to ensure this consistency when creating future, more refined seg ments?
A.O Createa High Investment Balance calculated insight.

•-O Package High Investment Balance Customers ina data kit.

C. O Create new segments using nested segments.
D.O Create new segments by cloning High Investment Balance Customers.

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Time Remaining: OO:24:OO

11 of 60.A custo mer is concerned that the consolidation rate displayed in the identity resolution is quite low comparedtotheir initial
estimations.

Which configuration change shoulda consultant consider in order to increase the consolidation rate?
A.O Include additional attributesin the existing matching rules.
B. Increase the number ofmatching rules.
C.O Reduce the number of matching rules.
D.O Change reconciliation rules to Most Occuring.

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Time Remaining: OO:23:55

12 of 6O. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket ona daily basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
A. Refresh Data Stream> Identity Resolution> Calculated Insight
B.O Refresh Data Stream> Calculated Insight> Identity Resolution
C.O Calculated Insight> Refresh Data Stream > Identity Resolution
D.O Identity Resolution Refresh Data Stream> Calculated Insight

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Time Remaining: OO:23:49

13 of 6O. Duringa privacy law discussion witha customer, the customer indicates they need to honor requests for the right to be forgotten. The
consultant determines that Consent API will solve this business need.

Which two considerations should the consultant inform the customer about?
Choose2 answers
A. Data deletion requests are reprocessed at 30, 60, and 90 days.
B. Data deletion requests are processed within1 hour.
C. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.
D. Data deletion requests are submitted forIndividual profiles.

Nark this item for later review.

Time Remaining: OO:23:45

14 of 60. Which method shoulda consultant use when performing aggregations in windows of 15 minutes on data collected via the Interactions
SOK or Mobile SDK?
°-
O Batch transform
B. Calculated insight
C.O Streaming insight
D.O Formula fields

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Time Remaining: OO:23:39

15 of 60. No rtnern Trail Outfitters is using the Marketing Cloud Starter Data Bundlesto bring Marketing Cloud data into Data Cloud.

What aretwo oftheavailable datasets in Marketing Cloud Starter Data Bundles?

Choose2 answers
A. Personalization
B. NobileConnect
C. Loyalty Management
D. MobilePush

M ark thi Site m for later revi ew.

Provide question feedback here (optional):

Time Remaining: OO:23:34

16 of 6O.A customer wants to use the transactional data their data warehouse in Data Cloud. They are only able to export the data via an

E
SFTP site.

How should the file be brought into Data Cloud?

A.O Use S alesforce's Dataloader application to performa bulk upload froma desktop.

•-O Manually import the file using the Data Import Wizard.
C.O Ingest the file through the Cloud Storage Connector,
D. Ingest the file with the SFTP Connector.

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 Salesforce Certified Data Cloud Consultant

Time Remaining: OO:23:28

17 of 60.A customer hasa custom r/ et‹:›mei Email c object related to the standard Contact object in Salesforce CRM. This custom object
stores the email address fora Contact that they want to use foractivation.

To which data entity is this mapped?

O
A. Contact
B. Contact Point Email
C.O CustofD test Anne r_- .ai1 c object
D.O Individual

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Time Remaining: OO:23:22

18 of 60.A consultant is integrating an Am azon S3 activated ca m pa ign with the customer's destination system.

In order forthe destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?
A. The .j son file

B.O The .txt file

C. O The .zip file
D.O The .csv file

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Time Remaining: OO:23:16

19 of 60. During discovery, which feature shoulda consultant high lig ht for a cu stomer who h as m ultiple data sources and needs to match and
reconcile data about individuals intoa single unified profile?
A. O Harmonization
B.O Data Cleansing
C.O Data Consolidation
D. Identity Resolution

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 SiesoxeCer:IGen Dan CoudConsItnt

Time Remaining: OO:23:10

20 of6O. Northern Trail Outfitters (NTO} wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional
history into Data Cloud.

What should NTO use to achieve this?

A.O Direct Sales Order entity ingestion
B2C Commerce Starter BundlQS
•-O
C.O Direct Sales Product entity ingestion
D. B2C Commerce Starter Bundles plusa custom extract

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Time Remaining: OO:23:06

21 of 6O.A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are
delayed by up to 24 hours.

Which two areas shoulda consultant review to troubleshoot this issue*

Choose2 answers
A. Review calculated in sig hts to ma ke sure they're run before segments are refreshed.
B. Revi ew data transformations toe nsur9 they're run after Calculated lnsig hts.
C. Review calculated in sig hts to m ake sure they're run after the seg mentsa re refresh ed.
D. Review segments to ensure they're refreshed after the d atais ingested.

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Time Remaining: OO:23:00

22 of 6O. Cumulus Financial uses Data Cloud to segment banking customers and activate them fordirect mail viaa Cloud File Storage
activation. The company also wants to analyze individuals who have been in the segment within the last2 years.

Which Data Cloud component all ows for this?

A.O Nested segments
•-O Segment exclusion
C.O Calculated insights
D. Segment membership data model object

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Time Remaining: OO:22:19

60 of 60. What does the Ignore Empty Value option do in identity resolution*
A.O Ignores empty fields when running match rules
B. Ignores Qmpty fields when running reconciliation rules
C.O Ignores Individual object records with empty fields when running identity resolution rules
D.O Ignores Contact Point object records with empty fields when running identity resolution rules.

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 Salesoxe Certheo Dan Cock Conslltit

Time Remaining: OO:22:09

59 of 6O. Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.

Which two use cases are considereda good fit for Data Cloud?
Choose2 answers
A To ingest and unify data from various sources to reconcile customer identity
O
B. To use harmonized data to more accurately understand the customer and business impact
C. To create and orchestrate cross-channel marketing messages
D. To eliminate the need fprseparate business intelligence and IT data management tools

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Time Remaining: OO:22:00

58 of 6O. Cumulus Financial wants to segregate Salesforce CRNI Account data based on Country for its Data Cloud users.

What should the consultant do to accomplish this?

°-O Use streaming transforms to filter out Account data based on Country and map to separate data model objects according|y,
B.O Use the data spaces feature and apply filtering on the Account data lake object based on Country.
C. Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.
D.O Use formula fields based on the Account Country field to filter incoming records.

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Time Remaining: OO:21:51

57 of 60. How does Data Cloud handiean individua I's Rig ht to be Forgotten?
A. Deletes the records from all data source objects, and any d ownstrea m d ata model objects are updated at the next scheduled ingestion.
O
B. Deletes the specified Individual record and Its Unified Individual Link reco rd.
O
C. Deletes the specified Individual and records from any data source object mapped totheIndividuald ata model object.
O
D. Deletes the specified Individual and records from any data model object/data la ke object related to the Indivi dua I.
O

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Time Remaining: OO:21:45

56 of 6O. Northern Trail Outfitters wants to use some ofits Marketing Cloud data in Data Cloud.

Which engagement channel data will require custom integration?

° O Email
B.O SMS
C. O Cloud Page
D O Mobile push

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Time Remaining: OO:21:38

55 of 60.A healthcare client wants to make useofidentity resolution, but does not want to risk unifying profiles that may share certain
personally identifying information (PII).

Which matching rule criteria shoulda consultant recommend forthemost accurate matching results?
A.O Party Identification on Patient ID
•-O Exact Last Nzime and Email
C.O Email Address and Phpne
D.O Fuzzy First Name, Exact Last Name, and Email

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54 of 60.A custo mer notices that their consolidation rate has recently increased. They contact the consultant to ask w hy.

What aretwo likely explanations for the increase*

Choose2 answers
A.O Identity resolution rules have been removed to reduce the number ofmatched profiles.
B. Duplicates have been removed from source system data streams.
C. Identity resolution rules have been added to the ruleset to increase the number ofmatched profiles.
D. New data sources have been added to Data Cloud that largely overlap with the existing profiles.

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53 of 60. What is the result ofa segmentation criteria filtering on City] Is Equal To I 'San José’?
A.
O Cities only containing 'San 3ose' or 'san jose'
B. Cities containing 'San Josd', 'san lose', 'san }osé', or 'san Jose'
C.
O Cities only containing 'San 3osé' or 'San Jose'
D Cities only containing 'San 3osé' or 'san josé'

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Time Remaining: OO:21:06

52 of 6O. Northern Trail Outfitters (NTO} wants to senda promotional campaign forcustomers that have purchased within the past6 months.
The consultant createda segment to meet this requirement.

Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.

What should the consultant use to remove the recent customers?

Streaming insights
° OO
B.O Batch transforms
C.O Related attributes
D.O Segmentation exclude rules

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Time Remaining: OO:20:58

5 1 of60. What does it mean tobuilda trust-based, first-party data asset?

A.O To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations
B.O To ensure opt- in consents are collected for all emall markQtlng as rQqulred by law
C.O To obtain competitive data from reliable sources through interviews, surveys, and polls
D E To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
O

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Time Remaining: OO:20:51

50 of 60. Data Cloud receivesa nightly file of alt ecommerce transactions from the previous day. Several segments and activations depend upon
calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.

What should the consultant do to ensure the ecommerce data isready for use for each ofthe scheduled activations?
A Use Flow to triggera change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run.
O
•-O Set a refresh schedule forthe calculated insights to occur every hour.
C.O Ensure the activations are set to Incremental Activation and automatically publish every hour.
D.O Ensure the segments are setto Rapid Publish and set to refresh every hour.

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49 of 60.A user isnot seeing suggested values from newly-modeled data when buildinga segment.

What iscausing this issue?

°-O Value suggestion is still processing and takes up to 24 hours to be available.

B.O Value suggestion requires Data Aware Specialist permissions ata minimum.
C.O Value suggestion can only work on direct attrlbutes and not related attrlbutes.
D.O Value suggestlon wlll only return results for the first 50 values ofa specific attribute.

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Time Remaining: OO:20:38

48 of 6O.A consultant is buildinga segment to announcea new product launch for customers tnat have previously purchased black pants.

How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?
A.O Place the attribute for product color in one container and the attribute for product type in another container.
B.O Place an attribute for the "black pants" calculated insight to dynamically apply.
C.O Place the attributes for product color and product type as direct attributes.
D.O Place the attributes for product color and product type ina single container.

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Time Remaining: OO:20:34

48 of 6O.A consultant is buildinga segment to announcea new product launch for customers tnat have previously purchased black pants.

How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?
Place the attribute for product color in one container and the attribute for product type in another container.
° O
B.O Place an attribute for the "black pants" calculated insight to dynamically apply.
C.O Place the attributes for product color and product type as direct attributes.
D.O Place the attributes for product color and product type ina single container.

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Time Remaining: OO:20:27

47 of 6O. Cumulus Financial createda segment called Multiple Investments that contains individuals who have invested in two or more mutual
funds.

The company plans to send an email to this segment regardinga new mutual fund offering, and wants to personalize the email content with
information about each customer's current mutual fund investments.

How should the Data Cloud consultant configure this activation?

A.O Include Fund Type equal to "M utual Fund" asa related attribute. Configure an activation based on the new segment with no additional attributes.
B.O Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
C.O Include Fund Name andFund Type by default for post processing In the target system
D E Choose the Multiple Investments segment, choose the Email contact point, add related attribute Fund Name, and add related attribute filter for Fund Type equal to "Nutual Fund".
O

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Time Remaining: OO:20:20

46 of 6O. Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send outa
notification as soon as it detects volume outsidea customer's normal range.

What shoulda consultant do to accommodate this request?

A.O Usea calculated insight paired witha flow.
B. Use streaming data transform wltha flow.
C.O Use a streaming insight paired witha data action.
D.O Use streaming data transform combined witha data action.

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Time Remaining: OO:20:12

45 of 6O. Cumulus Financial uses calculated insights to compute thetotal banking value per branch for its high net worth customers. In the
calculated insight, ”banking value" isa metric, "branch" isa dimension, and ”high net worch" isa filter.

What can be included as an attribute in activation*

A.O ”high net worth" (filter)

•- O “branch” (dimension) and "banking valUe"(metr1c)

C.O “banking value"( metric)
D E ”branch" (dimension)
O

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Time Remaining: OO:20:05

44 of 6O. Cumulus Financial uses Service Cloud as its CRNI and stores mobile phone, home phone, and work phone as three separate fields for
its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector.

What is the most efficient approach thata consultant should take when ingesting this data to ensure all the different phone numbers are
properly mapped and available for use in activation*

A.O Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream intoa separate Phone data lake object (DLO) that contains
three rows, and then map this new DLO to the Contact Point Phone data map object.
B.O Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone tothe Contact Point Phone data map object from the Contact data stream by adding custom
fields for Work and I-lame Phpne.
C.O Ingest the Contact object and then createa calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map object.
D.O Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.

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Time Remaining: OO:19:59

43 of60.Cloud Kicks wants to be able to builda segment ofcustomers who have visited its website within the previous7 days.

Which filter operator on the EngagementDate field fits this use case?
@ Is between
*O
B.O Greater than Last Number ofDays
C.O Next Number ofDays
D.O Last Number ofDays

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Time Remaining: OO:19:47

42 of 60. Which two common usecases can be addressed witn Data Cloud?
Choose2 answers
A. Harmonize data from multiple sources witha standardized and extendable data model.
e. Govern enterprise data ilfecycle througha centralized set of policies and processes.
C. Safeguard critical business data by serving asa centralized system forbackup and disaster recovery.
D E Understand and act upon customer data to drive more relevant experiences.
O

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Time Remaining: OO:19:38

42 of 60. Which two common usecases can be addressed witn Data Cloud?
Choose2 answers
A. Harmonize data from multiple sources witha standardized and extendable data model.
e. Govern enterprise data ilfecycle througha centralized set of policies and processes.
C. Safeguard critical business data by serving asa centralized system forbackup and disaster recovery.
D E Understand and act upon customer data to drive more relevant experiences.
O

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Time Remaining: OO:19:27

41 of 60. The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently,a new custom field named
Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data
stream.

Which statement addresses the cause of this issue?

4. The Salesforce Integration User is missing Read permissions on the newly created field.
B.O The Salesforce Data Loader application should be used to performa bulk upload froma desktop.
C.O Custom fields on the Case object are not supported for ingesting into Data Cloud.
D.O After 24 hours when thedata stream refreshes, it will automatically include any new fields that were added to the Salesforce CRM.

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Time Remaining: OO:19:20

40 of 60. No rtnern Tra il Outfitters unifies individuals in its Data Cloud instance.

Which three features can the consultant use to validate the data ona unified profile?
Choose3 answers
A. I den tity Resolution
B. Query API
C.@ DataE xplo rer
D E Profile Exp|orer
O
E. Data Actions

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Time Remaining: OO:19:12

39 of 6O. Northern Trail Outfitters (NTO} createsa calculated insight to compute recency, frequency, monetary (RFM) scores on its unified
individuals. NTO then createsa segment based on these scores that it activates toa Marketing Cloud activation target.

Which two actions are required when configuring the activation?

Choose2 answers
A. Ch oosea segment.
B. Add the Calcul atQd insight in the activation.
C Add a d ditionaI attribu tes.
D E Select contact points.
O

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Time Remaining: OO:19:03

38 of 60.A custo mer wants to create seg ments of users based on their Customer Lifetime Val ue. However, the source data that will be b roug ht
into Data Cloud does not incl ude that key performance indicator( KPI).

Which sequence of steps shoutd the consultant follow to achieve this requirement?
A.O Create Calculated Insight> Nap Data to Data Nodel> Ingest Data> Use in Segmentation

•-O Ingest Data > Map Data to Data Nodel> Create Calculated Insight> Use in Segmentation
C.O Create Calculated Insight> Ingest Data> Map Data to Data Model> Use inSegmentation
D E Ingest Data> Create Calculated Insight> Map Data to Data Model> Use inSegmentation
O

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Time Remaining: OO:18:55

37 of 60.A Data Cloud consultant recently addeda new data source and mapped some ofthedata toa new custom data model object (DMO)
that they want to use forcreating segments. However, they cannot view the newly created DMO when trying to createa new segment.

What is the cause of this issue*

A.O Data has not yet been ingested into the DMO.

•-O The new DNIO is not of category Profile.

C.O The new DMO does not havea relationship to the ZndividuaI DMO.
D E Segmentation is only supported forthe Individual and Unified Individual DMOs.
O

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Time Remaining: 00:18:49

36 of 60.A Data Cloud consultant recently discovered that their identity resolution process is matching individua Is that sha re ema il addresses
or phone n umbers, buta re not actu ally the same individual.

What should the consultant do to address this issue?

A.O Modify the existing ruleset with stricter matchingc riteria, run the ruleset and review the updated results, th en adjust as neededu ntil the individuals are matching correctly.

•-O Create and runa new ruleset with fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.
C. Create and runa new ruleset with stricter matching criteria, com pare the two rulesets to review and verjfy the results, and th en migrate to the new ruleset once approved.
O
D.O Modify the existing ruleset to use fewer matching rules, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

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Time Remaining: OO:18:44

35 of 6O. Luxury Retailers createda segment targeting high value customers that it activates through Marketing Cloud foremail
communication. The company notices that the activated count is smaller than the segment count.

What isa reason forthis?

A. Data Cloud enforces the presence of Contact Point far Marketing Cloud activations.:f the individual does not havea related Contact Point, it will not be activated.

•-O Marketing Cloud activations automatically suppress individuals whD are unengaged and have not opened or clicked on an email in the last six months.
C. Marketing Cloud activations only activate those individuals that already exist |n Marketing Cloud. They do notallow activation of new records.
O
D.O Marketing Cloud activations applya frequency cap and limit the nu mber ofrecords that can be sent in an activation.

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Time Remaining: OO:18:38

34 of 60. Which operator shoulda consultant use to createa segment fora birthday campaign that is evaluated daily?
A.O Is Today

•-O Is Birthday
C.O Is Between
D. IsAnniversary Of

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Time Remaining: OO:18:32

33 of 60.A custo mer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket.

Which authentication type should the consultant recommend toconnect to the S3 bucket from Data Cloud?

°-O Usea 3WT Token generated on S3.

B.O U se an S 3 Private Key Certificate.
C. U se an S 3 Access Key and Secret Key.

D. U se an S 3 E ncry pted Username and Password.

O

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Time Remaining: OO:18: 26

32 of 6O.A user wants to be able to createa multi-dimensional metric to identify unified individual lifetime value (LTV).

Which sequence of data model object (DMO) joins isn ecessary within the calculated insig ht to enable this calculation?

°-O Sales Order> Unified Individual

B.O U nified Individual> Individual> Sales Order
C. U nifi ed In dividu al> Unified LI nk I ndiv iduaI > Sales Order

D.O Sales Order> Individual > Unified Individual

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Time Remaining: OO:18: 26

32 of 6O.A user wants to be able to createa multi-dimensional metric to identify unified individual lifetime value (LTV).

Which sequence of data model object (DMO) joins isn ecessary within the calculated insig ht to enable this calculation?

°-O Sales Order> Unified Individual

B.O U nified Individual> Individual> Sales Order
C. U nifi ed In dividu al> Unified LI nk I ndiv iduaI > Sales Order

D.O Sales Order> Individual > Unified Individual

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Time Remaining: OO:18:20

3 1 of 60. Which information is provided ina .csv file when activating to Amazon 53?
A.O An audit log showing the user who activated the segment and when it was activated
B. The activated data payload
C.O The metadata regarding the segment definition
D.O The manifest of origin sources within Data Cloud

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Time Remaining: OO:18:11

30 of 60. Which configuration supports separate Amazon S3 buckets for data ingestion and activation?
A.O Separate user credentials for data stream and activation target
B.O Multiple S3 connectors in Data Cloud setup
C. Dedicated S3 data sources in Data Cloud setup
D.O Dedicated S3 data sources in activation setup

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1 of 60. Durin9 a privacy law discussion witha customer, the customer Indicates they need to honor requests for the right to be forgotten. The consultant
determines that Consent API wlll solve thls bush ness need.

Which two considerations should the consultant inform the customer about?
Choose2 answers
A. Data deletion requests su bm ltted to Oata Cloud are passed to all connected Salesforce clouds.
B. Data deletion requests are reprocessed at 30, 60, and 90 days.
C. Data deletion requests are processed wlthln1 hour.
D. Data deletion requests are submitted for Individual profiles.

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2 of 60. A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same setofexclusion criteria, that are updated
ona monthly basls.

What is the most efficient option to allow for this ca pabil ity?
A. Create, publish, and deploya data kit.
B. Createa segment and copy it for each brand.
C.o Createa reusable container block with common criteria.
D. Createa nested segment.

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3 of 60. A customer hasa requirement to recelvea notification whenever an activation fails fora particular segment.

Which feature should the consultant use to solution for this use case?
A. Activation alert
B. Report

C O Flow
D. Dash board

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4 of 60. Cumulus Financial createda segment called Hlgh Investment Balance Customers. This isa foundational segment that includes several segmentation
crlterla the marketlng team should consistently use.

Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, mare refined segments?
A. Createa High Investment Balance calculated insight.
B. Create new segments using nested segments.
C. Create new seg ments by cloning High Investment Balance Customers.
D. Package High Investment Balance Customers ina data kit.

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5 of 60. A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that will be brought into Data
Cloud does not Include that key performance lndlcator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?
A. Ingest Data> Create Calculated Insight> Map Data to Data Model > Use in Segmentation
B. Create Calculated Insight> Ingest Data > Map Data to Data Model> Use in Segmentation
C.o 'ngest Data> Nlap Data to Data Model> Create Calculated Insight> Use In Segmentation
D. Create Calculated Insig ht> Map Data to Data Model> Ingest Data> Use in Segmentation

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6 of GO. A user wants to be able to createa multi-dimensional metric to ldentlfy unified individual lifetime value (LTV).

Which sequence ofdata model object (DMO) joins Is necessary wlthtn the calculated inslght to enable this calculation?
A.. Sales Order> Individual > Unified Individual
B. Unlfled Indfvldual> Unlfled Llnk Indlvldual > Sales Order
C. Sales Order> Unified Individual
D. Unified Indivldual > Indlvidual > Sales Order

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7 of 60. A customer needs to Integrate in real time with Salesforce CRM.

Which feature accomplishes this requ! rement?

A. Data model triggers
B. Streaming transforms
C. Sales and Service bundle
D. Data actions and Lightning web components

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8 of 60. Which permission setting shoulda consultant check if the custom Salesforce CRM object is not available In New Data Stream config tration?
A. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
B. Confirm the Create Object permission is enabled in the Data Cloud org.
C. Confirm the View All abject permission is enabled in the source Salesforce CRM org.
D. Confirm that the Modlfy Object permission is enabled In the Data Cloud org.

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9 of 60. A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.

What aretwo likely explanations for thei ncrease?

Choose2 answers
A. Identity resolution rules have been removed to reduce the number ofmatched profiles.
B. Identity resolution rules have been added to the ruleset toi ncrease the number ofmatched profiles.
C. Duplicates have been removed from source system data streams.
D. New data sources have been added to Data Cloud that largely overlap with the existing profiles.

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10 of 60. Whlch configuration supports separate Amazon S3 buckets fordata ingestion and acttvatlon?
A. Dedlcated S3 data sources In activation setup
B.o Dedlcated S3 data sources in Data Cloud setup
C. Separate user credentials for data stream and activation target
D. Multiple S3 connectors In Data Cloud setup

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11 of 60. Luxury Retailers createda segment targeting high value customers that It activates through marketing Cloud foremail communication. The company
notices that the actlvated count Is smaller than the segment count.

What isa reason for this?

A.o Data Cloud enforces the presence of Contact Point for Nlarketing Cloud activations. If the individual does not havea related Contact
Polnt, It will not be activated.
B. Marketlng Cloud act1vations automatically suppress individuals who are unengaged and have not opened or clicked on an em all In the
last six months.
C. Marketing Cloud act!vations only activate those indiv!d uals that already exist in Marketing Cloud. They do natallow activation of new
records.
D. Marketing Cloud activations applya frequency cap and limit the number ofrecords that can be sent in an activation.

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12 of 6O. Cumulus Financial Is currently using Data Cloud and ingesting transactional data from its backend system viaan S3 Connector in upsert mode.
Durlng the In ltlal setup slx months ago, the company createda formula fleld In Data Cloud to createa custom classlflcation. It now needs to update
this formula to account for more classifications.

What should the consultant keep inmind with regard to formula field updates when using the S3 Connector?
A.o Data Cloud will uodate the formula forall records at the next Incremental upsert refresh.
B. Data Cloud will only update the form ulaona go-forward basis for new records.
C. Data Cloud does not support formula field updates fordata streams of type upsert.
D. DataC loud will initiatea full refresh of data from S3 and will update the formula on all records.

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13 of 6O. What shoulda user do to pausea segment activation with the intent of using that seg ment again?
A.O Deactivate the seg meet.
B. Delete the segment.
C. Stop the publish schedule.
D. Skip the activation.

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14 of 6O. Cumulus Financial uses Data Cloud to segment banking customers and actlvate them fordirect mail viaa Cloud File Storage activation. The
company also wants to analyze lndlvlduals who have been inthe segment wlthln the last2 years.

Which Data Cloud component allows for this?

A. Segment exclusion
B. Calculated insig hts
C. Nested segments
D. Segment membership data model object

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1S of 6O. Which two requirements must be met for

a calculated insight to appear inthe segmentation canvas?
Choose2 answers
A. The pri mary key ofthe segmented tablemust bea metric in the calculated insight.
B. The metrics of the calculated Inslghts must only contain numeric values.
C. The calculated insight must containa dimension including the Individual or Unified Individual Id.
D. The prl mary key ofthesegmented table must bea dimension in the calculated Insight.

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16 of 6O. Cloud Kicks receiveda Request to be Forgotten bya customer.

In which two ways shoulda consultant use Data Cloud to honor this request?

Choose2 answers
A. Use the Consent API to suppress processing and delete the individual and related records from source data streams.
B. Add the Individual ID toa headerless file and use the delete from file functionality.
C. Delete the data from the Incoming data stream and performa full refresh.
D. Use Data Explorer to locate and man ualIy remove the Indiv!d ual.

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17 of 6O. A customer wants to use the transactional data from their data warehouse In Data Cloud. They areonlya ble to export the data via an SFTP site.

How should the file be broug hti nto Data Cloud?

A.O Ingest the file with the SFTP Connector.
B. Use Salesforce's Dataloader appllcatlon to performa bul
k upload froma desktop.
C. Manuallyi mport the fi Ie using the Data Import Wizard.
D. Ingest the file through the Cloud Storage Connector.

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18 of 60. A retaller wants to unlfy profiles uslng Loyalty ID which Ts different than the unlque ID of their customers.

Which object should the consultant use In Identity resoTutlon to perform exact match rules on the Loyalty ID?
A.O °rty Identification object
B. Contact Identlflcatlon object
C. Individual object
D. Loyalty Identification object

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19 of 6O. Which two steps shoulda consultant take Ifa successfully configured Amazon S3 data stream fails to refresh witha "NO FILE FOUND" error
message?
Choose2 answers
A. Check if correct permissions are configured for the Data Cloud user.
B. Check if correct perm lsslons are conflg ured forthe s3 user.
C. Check if the Amazon S3 data source is enabled in Data Cloud Setup.
D. Check if the file exists in the specified bucket location.

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20 of 60. Cumulus Financial uses Service Cloud as Its CRM and stores mobile phone, home phone, and work phone as three separate fields for Its customers
on the Contact record. The company plans to use Data Cloud and Ingest the Contact object via the CRM Connector.

What is the most efficient approach thata consultant should take when ingesting this data to ensure all the d ifferent phone num bers are property
ma pped and available for use in activation?

A. Ingest the Contact object and then createa calculated insight to normalize the phone num bers, and then map to the Contact Point
Phone data map object.
B. Ingest the Contact object and map the Work Phone, Mobile Phone,a nd Home Phone to the Contact Point Phone data map object from
the Contact data stream.
C
'O Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream intoa
separate Phone data lake object (DLO) that contal ns three rows, and then map thls new DLO to the Contact Point Phone data map
object.
D. Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact
Point Phone data map object.

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21of60. What does the Source Sequence reconclllatlon rule do In ldentlty resolution?
A. Identifies whlch data sources should be used Inthe process of reconcillatlon by prlorlttzlng the most recently updated data source
B.o Sets the prlority of specific data sources when building attributes ina unlfted profile, such asa first or last name
C. Identifies which individual records should be merged Intoa unified profile by settlnga priority for specific data sources
D. Includes data from sources where the data Ismost frequently occurrlng

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22 of 6O. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name andNormalized Email.

What should NTO do to ensure the best email address is activated?

A. Ensure Nlarketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
B. Include Contact Polnt Emall object Is Active fleId as a match rule.
C. Set the default reconciliation rule to Last Updated.
D. Use the source priority order In activations to make surea contact point from the desired source is delivered to the activation target.

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23 of 60. During an Implementation project,a consultant completed Ingestion of atl data streams fortheir customer.

Prior to segmenting and acting on that data, which additional configuration Ts requlred?
A.O Identity Resolution
B. Calculated Inslghts
C. Data flapping
D. Data Activation

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24 of 6O. What is Data Cloud's primary value to customers?

A. To createa single source of truth for alI anonymous data
B.o To providea unified view ofa customer and their related data
C. To create personalized campaigns by listening, understanding, and acting on customer behavior
D. To connect all systems witha golden record

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2S of 60. What does the Ignore Empty Value option do in identity resolution?
A.O Ignores empty flelds when runn Ing reconciliation rules
B. Ignores empty fields when running any custom match rules
C. Ignores empty fields when runnlng the standard match rules
D. Ignores Individual object records wlth empty fields when running Identity resolution rules

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26 of 6O. A segment fails to refresh with the error "Segment references too many data lake objects (DLOs)".

Which two troubleshooting ti ps shou Idhelp remedy this issue?

Choose2 answers
A. Space out the segment schedules to reduce DLO load.
B. Use calculated insig hts in order to reduce the complexity of the segmentation query.
C. Refine segmentation criteria to II mlt up to five custom data model objects (DMOs).
D. Split the segment into smaller segments.

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27 of 6O. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data
Cloud.

What should NTO use to achieve this?

A. Direct Sales Order entity ingestion
B.O B2C Commerce Starter Bund lesplusa custom extract
C. Direct Sales Product entity ingestion
D. B2C Commerce Starter Bund les

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28 of 60. An organlzatlon wants to enable users wlth the ablllty to identify and select text attributes froma plckllst of optlons.

Which Data Cloud feature should help with thls use case?
A. Data harmonization
B. Transformation formulas
C.O Global picklists
D. Value suggestlon

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29 of 6O. Where is value suggestion for attributes in segmentation enabled when creating the ONTO?
A. Segment Setup
B. Data Transformation
C. Data Ma pping
D. Data Stream Setup

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30 of 6O. Northern Trail Outfitters wants to use some ofits Nlarketing Cloud data in Data Cloud.

Which engagement channel data will requ irecustom integration?

A. CloudPage
B. Em all
C,O Mobile push
D. SMS

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31 of 60. What is the result ofa segmentation criterla ftlterlng on City] ls Equal To I 'San 3osé'?
A. Cfties only contatnTng 'San Jose' or 'san jose'
B. Cltles only contalnlng 'San 3osé' or 'San 3ose'
C. CTties only contaTnTng 'San José' or 'san josé'
D. Cttles contatnlng 'San dosé', 'San Jose', 'san josë', or 'san jose'

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32 of 6O. A consultant is working ina customer's Data Cloud org and Is asked to delete the existing identity resolution ruleset.

Which two impacts should the consultant communicate asa result of this action?

Choose2 answers
A. All source profile data will be removed.
B. All individual data will be removed.
C. Dependencies on data model objects wlll be removed.
D. Unified customer data associated with this ruleset will be removed.

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33 of60. What does It mean tobuilda trust-based, first-party data asset?

A. To ensure opt-In consents are collected for all em all marketlng as required by law
B. To obtaln competitive data from reliable sources through Tntervlews, surveys, and polls
C. To provide transparency and security for data gathered from individuals who provide consent foritsuse and recelve value In exchange
D. To provide trusted, flrst-party data In the Data Cloud Marketplace that follows all compliance regulations

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34 of 6O. Northern Trail Outfitters wants to be able to calculate each customer's lifeti me value (LTV) but also create breakdowns ofthe revenue sourced by
webslte, moblle app, and reta il channels.

What shou Ida consuI tant use to add ress this use case in Data Cloud?
A. Nested segments
B. Flow Orchestration
C. Streamlng data transform
D. Metrics on metrics

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3S of 6O. Cumulus Financial createda segment called Multiple Investments that contains individuals who have Invested in two or more mutual funds.

The company plans to send an email to this segment regardinga new mutual fund offering, and wants to personalize the email content with
information about each customer's current mutual fund investments.

How should the Data Cloud consultant configure this activation?

A. Include Fund Type equal to "Mutual Fund" asa related attribute. Configure an activation based of the new segment with no additional
attri butes.
B. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
C.O Choose the Multlple Investments segment, choose the Em all contact polnt, add related attrl bute Fund Name, and add related attrlbute
filter for Fu nd Type equal to "M utual Fund".
D. Include Fund Na me and Fund Type by default for post processing in the target system.

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36 of 60. During dlscovery, which feature shoulda consultant high light fora customer who has multiple data sources and needs to match and reconcile data
about IndIvIduaIs Intoa sl ngle unlfled profile?
A. Data Consolidation
B. Harmonization
C.O Identity Reso1 ution
D. Data cleansing

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37 of 60. Which consideration related to the way Data Cloud Ingests CRM data is true?
A. CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.
B. The CRM Connector's synchronization times can be customized to up to 15-minute intervals.
C. Farm ulafields are refreshed at reg ular sync intervals and are updated at the next full refresh.
D.o The CRL1 Connector allows standard flelds to stream Into Data Cloud In real tlme.

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38 of 6O. Which two common usecases can be addressed with Data Cloud?
Choose2 answers
A. Govern enterprise data lifecycle through a centralized set of policies and processes.
B. Understand and act upon customer data to drlve more relevant ex periences.
C. Safeguard critical business data by serving asa centralized system forbackup and disaster recovery.
D. Harmonize data from multl ple sources witha standardized and extendable data model.

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39 of 6O. A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket.

Which authentication type should the consultant recommend toconnect to the S3 bucket from Data Cloud?
A. Usea DWT Token generated on S3.
B. Use an S3 Encrypted Username and Password.
C.O ‘se an S3 Access Key and Secret Key.
D. Use an S3 Private Key Certificate.

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40 of 6O. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket ona daily basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
A.O Refresh Data Stream > Identity Resolution> Calculated Insight
B. Refresh Data Stream> Calculated Insight > Identlty Resolution
C. Identity Resolution> Refresh Data Stream> Calculated Insight
D. Calculated Inslght> Refresh Data Stream > Identity Resolution

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41 of 6O. To impoK campaign members intoa campaign inSalesforce CRNI,a user wants to export the segment toAmazon S3.The resulting file needs to
Include the salesforce CRM Campalgn ID Inthe name.

What aretwo ways to achieve this outcome?

Choose2 answers
A. 1ncIude campalgn identifier In the activation name.
B. Hard code the campaign identifier as a new attribute in the campaign activation.
C. Include campalgn identlfier In the segment name.
D. Include campaign identifier in the filename specification.

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42 of 6O. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?
A. Use Consent API to request deletion of the customer's information.
B. Use Proflle Explorer to delete the customer data from Data Cloud.
C,O ‘se theData Rights Subject Request tool to request deletion of the customer's information.
D. Use a stream IngAPI call to delete the customer's Information.

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43 of 6O. Northern Trail Outfitters (NTO), an outdoor1 ifestyle clothing brand, recently starteda new I ine of business. The new business specializes in gourmet
camplng food. For business reasons as well as security reasons, It's Important to NTO to keep all Data Cloud data separated by brand.

Which capability best supports NTO's desire to separate itsdata by brand?

A. Data sources for each brand
B. Data model objects for each brand
C.O Data streams foreach brand
D. Data spaces foreach brand

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44 of 6O. Northern Trail Outfitters (NTO) wants to senda promotional campaign forcustomers that have purchased within the past6 months. The consultant
createda seg ment to meet thls requlrement.

Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.

What should the consultant use to remove the recent customers?

A. Batch transforms
B. Streaming insights
C. Related attributes

D.o Segmentation exclude rules

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4S of 60. A customer is concerned that the consolidation rate dlsplayed in the identity resolution is quite low compared totheir initial estimations.

Which configuration change shoulda consultant consider in order to Increase the consolidation rate?
A.O Increase the number ofmatching rules.
B. Reduce the number ofmatching rules.
C. Include additional attributes in the existing matching rules.
D. Change reconciliation rules to Most Occuring.

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46 of 60. How cana consultant modlfy attribute names tomatcha namlng convention in Cloud Flle Storage targets?
A. Use a formula fleld to update the field name inan actlvatlon.
B. Set preferred attribute names when configuring activatlon.
C. Update at:trlbute names inthedata stream configuration.
D. Update fteId names Inthedata model object.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:08:51

47 of 60. Whlch data model subject area defines the revenue or quantity for an opportunity by product famtiy?
A. Sales order
B. Engagement
C. Product
D. Party

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Time Remaining:O 1:O8:4B

48 of 6O. A customer hasa Master Customer table from their CRM to Ingest into Data Cloud. The table containsa name and primary em all address, along vyith
other personally ldentlflable Information (PTI).

How should the fields be mapped tosupport identity resolution?

A. Createa new custom object with fields that directly match the incoming table.
B. Map all fields to the Customer object.
C. Map all fields to the Indlvldual object, addinga custom fleld for the emall address.
D. Map name totheIndividual object and email address to the Contact Phone Email object.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:08:45

49 of 60. A consultant is Integrating an Amazon S3 activated campa ign with the customer's destination system.

In order for the destination system to fi nd the metadata about the segment, which file on the S3 will contain thisi nformation for processi ng?
A. The .csv file
B. The .json file
C. The .txt file
D. The .zip file

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:O8:42

50 of 6O. Data Cloud receivesa nightly flle of all ecommerce transactions from the previous day. Several seg ments and activations depend upon calculated
Insights from the updated data In order to malntaln accuracy In the customer's scheduled campalgn messages.

What shou Idthe consuI tant do to ensure the ecommerce data isready foruse foreach of the scheduled act!vations?

A.O Use Flow to triggera change data event on the ecommerce data to refresh calculated insights and segments before the activations are
scheduled to run.
B. Ensure the segments are setto Rapid Publish and set to refresh every hour.
C. Set a refresh schedule forthe calculated insights to occur every hour.
D. Ensure the activatlons are set to Incremental Activation and automatically publish every hour.

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:O8:3B

51 of 6O. Northern Trail Outfitters (NTO) createsa calculated insight to compute decency, frequency, monetary (RFL4) scores on Its unified Individuals. NTO
then createsa seg ment based on these scores that It activates toa Marketlng Cloud actlvatlon target.

Which two actions are required when configuring the activation?

Choose2 answers
A. Select contact polnts.
B. Choosea segment.
C. Add addltlonal attributes.
D. Add the calculated insight in the activation.

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Time Remaining:O 1:O8:34

52 of 6O. A consultant has an activation that is set to pu blish every 12 hours, but has discovered that updates to the data prior to activation are delayed by
up to 24 hours.

Which two areas shoulda consultant review to troubleshoot this issue?

Choose2 answers
A. Review calculated Insights to make sure they're run before segments are refreshed.
B. Review segments to ensure they’re refreshed after the data is ingested.
C. Revlew calculated Insights to make sure they're run after the segments are refreshed.
D. Review data transformations to ensure they’re run after calculated insig hts.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:08:31

53 of 6O. Which two dependencies preventa data stream from being deleted?
Choose2 answers
A. The underlying data lake object is used ina data transform.
B. The underlying data lake object is used In activation.
C. The underlying data lake object is used in segmentation.
D. The underlying data lake object Is mapped toa data model object.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:08:30

54 of 6O. A consultant is dlscussin9 the benefits of Data Cloud witha customer that has multiple disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?
Choose2 answers
A. Data Harmonization
B. Data Marketplace
C. Master Data Management
D. Unified Profiles

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:O8: 2B

SS of 6O. Northern Trail Outfitters wants toi mplement Data Cloud and has several use cases in mind.

Which two use cases are considereda good fit for Data Cloud?
Choose2 answers
A. To eliminate the need forseparate business intelligence and IT data management tools
B. To create and orchestrate cross-channel marketing messages
C. To ingest and unify data from various sources to reconcile customer Identity
D. To use harmonized data to more accurately understand the customer and business impact

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:O8: 24

56 of 6O. A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on em all address,
they want to revlewa rule that olns thelr CRM Contacts wlth thelr Marketing Contacts, where both use the CRM ID as thelr primary key.

Which two steps should the consultant take to address tnis new use case?
Choose2 answers
A. Map the primary key from the two systems to Parcy Identiflcation, using CRM ID as the Identification name forboth.
B. Createa matchi ng rule based an party identification that matches on CRM ID as the party identification name.
C. Createa custom matching rule for an exact match on the Indlvldual ID attribute.
D. Map the primary key from the two systems to party identification, using CRNI ID as the identification name forindividuals coming from
the CRM, and Nlarketing ID as the identification name forindividuals coming from the marketing platform.

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:O8: 21

57 of 6O. When performing segmentation or activation, which time zone is used to publish and refresh data?
A. Time zone specified on the activity at the time of creation
B.O Time zone setby the Salesforce Data Cloud org
C. Time zone ofthe user creating the activity
D. Time zone ofthe Data Cloud Admin user

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Salesforce Certified Data Cloud Consultant

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58 of 6O. A client wants to bring in loyalty data froma custom object in Salesforce CRM that containsa point balance for accrued hotel points and airline
polnts wlth In the same record. The cllent wants to spllt these point systems Into two separate records for better tracking and processIng.

What shou Ida consuI tant recommend inthis scenario?

A. Clone the data source object.
B. Use batch transforms to createa second data lake abject.
C. Createa data kitfrom the data lake object and deploy It to the same Data Cloud org.
D. Createa j unction object in Salesforce CRM and modify the ingestion strategy.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:08:14

59 of 60. What should an organization use to stream Inventory levels from an inventory management system Into Data Cloud Ina fast and scalable, near-real -
tl me way?
A. Commerce Cloud Connector
B.o lngestion API
C. Marketing Cloud Personalization Con nectar
D. Cloud Storage Connector

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:08:1 1

60 of 60. When creatinga segment on an individual, what is the result of using two separate contalners linked by an AND as shown below?

GoodsProduct| Count| At Least1 1

Color| Is Equal To | red
AND
GoodsProduct] Count| At LeastI ›
PrimaryProductCategory| Ts Equal To | shoes
A. Individuals who purchased at least one of any 'red' prod uct and also purchased at least one pair of 'shoes'
B. Individuals who purchased at least one 'red shoes' asa single line item ina purchase
C. Individuals who madea purchase of at least one red shoes' and nothing else
D. Indlvlduals who purchased at least one of any 'red' product or purchased at least one palr of 'shoes'

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Salesforce Certified Data Cloud Consultant

Time Taken: 38 minutes of 105 minutes total

Result: Pass

open
e
Co
e

Solution Overview 2 O°/o

Data Cloud Setup and AdmlnTstratlon 62%

Data Ingestion and Modeling 50°o

Identity Resolution 100%

Segmentation and Insights 81%

Act on Data 63%

Congratulations! You have successfully completed the certlflcatlon exam tobecomea Salesforce Certifled Data Cloud Consultant. Welcome totheSalesforce worldwlde
community ofCertified Professionals!

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:11:42

1 of 60. Durin9 a privacy law discussion witha customer, the customer Indicates they need to honor requests for the right to be forgotten. The consultant
determines that Consent API wlll solve thls bush ness need.

Which two considerations should the consultant inform the customer about?
Choose2 answers
A. Data deletion requests su bm ltted to Oata Cloud are passed to all connected Salesforce clouds.
B. Data deletion requests are reprocessed at 30, 60, and 90 days.
C. Data deletion requests are processed wlthln1 hour.
D. Data deletion requests are submitted for Individual profiles.

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Time Remaining: 01:11:39

2 of 60. A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same setofexclusion criteria, that are updated
ona monthly basls.

What is the most efficient option to allow for this ca pabil ity?
A. Create, publish, and deploya data kit.
B. Createa segment and copy it for each brand.
C.o Createa reusable container block with common criteria.
D. Createa nested segment.

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Time Remaining: 01:11:3B

3 of 60. A customer hasa requirement to recelvea notification whenever an activation fails fora particular segment.

Which feature should the consultant use to solution for this use case?
A. Activation alert
B. Report

C O Flow
D. Dash board

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:11:35

4 of 60. Cumulus Financial createda segment called Hlgh Investment Balance Customers. This isa foundational segment that includes several segmentation
crlterla the marketlng team should consistently use.

Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, mare refined segments?
A. Createa High Investment Balance calculated insight.
B. Create new segments using nested segments.
C. Create new seg ments by cloning High Investment Balance Customers.
D. Package High Investment Balance Customers ina data kit.

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Time Remaining: 01:11:32

5 of 60. A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that will be brought into Data
Cloud does not Include that key performance lndlcator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?
A. Ingest Data> Create Calculated Insight> Map Data to Data Model > Use in Segmentation
B. Create Calculated Insight> Ingest Data > Map Data to Data Model> Use in Segmentation
C.o 'ngest Data> Nlap Data to Data Model> Create Calculated Insight> Use In Segmentation
D. Create Calculated Insig ht> Map Data to Data Model> Ingest Data> Use in Segmentation

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Time Remaining: O1:11: 28

6 of GO. A user wants to be able to createa multi-dimensional metric to ldentlfy unified individual lifetime value (LTV).

Which sequence ofdata model object (DMO) joins Is necessary wlthtn the calculated inslght to enable this calculation?
A.. Sales Order> Individual > Unified Individual
B. Unlfled Indfvldual> Unlfled Llnk Indlvldual > Sales Order
C. Sales Order> Unified Individual
D. Unified Indivldual > Indlvidual > Sales Order

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:11:23

7 of 60. A customer needs to Integrate in real time with Salesforce CRM.

Which feature accomplishes this requ! rement?

A. Data model triggers
B. Streaming transforms
C. Sales and Service bundle
D. Data actions and Lightning web components

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:11:21

8 of 60. Which permission setting shoulda consultant check if the custom Salesforce CRM object is not available In New Data Stream config tration?
A. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
B. Confirm the Create Object permission is enabled in the Data Cloud org.
C. Confirm the View All abject permission is enabled in the source Salesforce CRM org.
D. Confirm that the Modlfy Object permission is enabled In the Data Cloud org.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:11:16

9 of 60. A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.

What aretwo likely explanations for thei ncrease?

Choose2 answers
A. Identity resolution rules have been removed to reduce the number ofmatched profiles.
B. Identity resolution rules have been added to the ruleset toi ncrease the number ofmatched profiles.
C. Duplicates have been removed from source system data streams.
D. New data sources have been added to Data Cloud that largely overlap with the existing profiles.

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Time Remaining: 01:11: 13

10 of 60. Whlch configuration supports separate Amazon S3 buckets fordata ingestion and acttvatlon?
A. Dedlcated S3 data sources In activation setup
B.o Dedlcated S3 data sources in Data Cloud setup
C. Separate user credentials for data stream and activation target
D. Multiple S3 connectors In Data Cloud setup

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:11:09

11 of 60. Luxury Retailers createda segment targeting high value customers that It activates through marketing Cloud foremail communication. The company
notices that the actlvated count Is smaller than the segment count.

What isa reason for this?

A.o Data Cloud enforces the presence of Contact Point for Nlarketing Cloud activations. If the individual does not havea related Contact
Polnt, It will not be activated.
B. Marketlng Cloud act1vations automatically suppress individuals who are unengaged and have not opened or clicked on an em all In the
last six months.
C. Marketing Cloud act!vations only activate those indiv!d uals that already exist in Marketing Cloud. They do natallow activation of new
records.
D. Marketing Cloud activations applya frequency cap and limit the number ofrecords that can be sent in an activation.

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:11:05

12 of 6O. Cumulus Financial Is currently using Data Cloud and ingesting transactional data from its backend system viaan S3 Connector in upsert mode.
Durlng the In ltlal setup slx months ago, the company createda formula fleld In Data Cloud to createa custom classlflcation. It now needs to update
this formula to account for more classifications.

What should the consultant keep inmind with regard to formula field updates when using the S3 Connector?
A.o Data Cloud will uodate the formula forall records at the next Incremental upsert refresh.
B. Data Cloud will only update the form ulaona go-forward basis for new records.
C. Data Cloud does not support formula field updates fordata streams of type upsert.
D. DataC loud will initiatea full refresh of data from S3 and will update the formula on all records.

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Time Remaining:O 1:11:02

13 of 6O. What shoulda user do to pausea segment activation with the intent of using that seg ment again?
A.O Deactivate the seg meet.
B. Delete the segment.
C. Stop the publish schedule.
D. Skip the activation.

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Time Remaining: 01:11:00

14 of 6O. Cumulus Financial uses Data Cloud to segment banking customers and actlvate them fordirect mail viaa Cloud File Storage activation. The
company also wants to analyze lndlvlduals who have been inthe segment wlthln the last2 years.

Which Data Cloud component allows for this?

A. Segment exclusion
B. Calculated insig hts
C. Nested segments
D. Segment membership data model object

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:10:57

1S of 6O. Which two requirements must be met for

a calculated insight to appear inthe segmentation canvas?
Choose2 answers
A. The pri mary key ofthe segmented tablemust bea metric in the calculated insight.
B. The metrics of the calculated Inslghts must only contain numeric values.
C. The calculated insight must containa dimension including the Individual or Unified Individual Id.
D. The prl mary key ofthesegmented table must bea dimension in the calculated Insight.

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:IO:54

16 of 6O. Cloud Kicks receiveda Request to be Forgotten bya customer.

In which two ways shoulda consultant use Data Cloud to honor this request?

Choose2 answers
A. Use the Consent API to suppress processing and delete the individual and related records from source data streams.
B. Add the Individual ID toa headerless file and use the delete from file functionality.
C. Delete the data from the Incoming data stream and performa full refresh.
D. Use Data Explorer to locate and man ualIy remove the Indiv!d ual.

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Time Remaining: 01:10:51

17 of 6O. A customer wants to use the transactional data from their data warehouse In Data Cloud. They areonlya ble to export the data via an SFTP site.

How should the file be broug hti nto Data Cloud?

A.O Ingest the file with the SFTP Connector.
B. Use Salesforce's Dataloader appllcatlon to performa bul
k upload froma desktop.
C. Manuallyi mport the fi Ie using the Data Import Wizard.
D. Ingest the file through the Cloud Storage Connector.

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18 of 60. A retaller wants to unlfy profiles uslng Loyalty ID which Ts different than the unlque ID of their customers.

Which object should the consultant use In Identity resoTutlon to perform exact match rules on the Loyalty ID?
A.O °rty Identification object
B. Contact Identlflcatlon object
C. Individual object
D. Loyalty Identification object

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19 of 6O. Which two steps shoulda consultant take Ifa successfully configured Amazon S3 data stream fails to refresh witha "NO FILE FOUND" error
message?
Choose2 answers
A. Check if correct permissions are configured for the Data Cloud user.
B. Check if correct perm lsslons are conflg ured forthe s3 user.
C. Check if the Amazon S3 data source is enabled in Data Cloud Setup.
D. Check if the file exists in the specified bucket location.

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20 of 60. Cumulus Financial uses Service Cloud as Its CRM and stores mobile phone, home phone, and work phone as three separate fields for Its customers
on the Contact record. The company plans to use Data Cloud and Ingest the Contact object via the CRM Connector.

What is the most efficient approach thata consultant should take when ingesting this data to ensure all the d ifferent phone num bers are property
ma pped and available for use in activation?

A. Ingest the Contact object and then createa calculated insight to normalize the phone num bers, and then map to the Contact Point
Phone data map object.
B. Ingest the Contact object and map the Work Phone, Mobile Phone,a nd Home Phone to the Contact Point Phone data map object from
the Contact data stream.
C
'O Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream intoa
separate Phone data lake object (DLO) that contal ns three rows, and then map thls new DLO to the Contact Point Phone data map
object.
D. Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact
Point Phone data map object.

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21of60. What does the Source Sequence reconclllatlon rule do In ldentlty resolution?
A. Identifies whlch data sources should be used Inthe process of reconcillatlon by prlorlttzlng the most recently updated data source
B.o Sets the prlority of specific data sources when building attributes ina unlfted profile, such asa first or last name
C. Identifies which individual records should be merged Intoa unified profile by settlnga priority for specific data sources
D. Includes data from sources where the data Ismost frequently occurrlng

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22 of 6O. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name andNormalized Email.

What should NTO do to ensure the best email address is activated?

A. Ensure Nlarketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
B. Include Contact Polnt Emall object Is Active fleId as a match rule.
C. Set the default reconciliation rule to Last Updated.
D. Use the source priority order In activations to make surea contact point from the desired source is delivered to the activation target.

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23 of 60. During an Implementation project,a consultant completed Ingestion of atl data streams fortheir customer.

Prior to segmenting and acting on that data, which additional configuration Ts requlred?
A.O Identity Resolution
B. Calculated Inslghts
C. Data flapping
D. Data Activation

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24 of 6O. What is Data Cloud's primary value to customers?

A. To createa single source of truth for alI anonymous data
B.o To providea unified view ofa customer and their related data
C. To create personalized campaigns by listening, understanding, and acting on customer behavior
D. To connect all systems witha golden record

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2S of 60. What does the Ignore Empty Value option do in identity resolution?
A.O Ignores empty flelds when runn Ing reconciliation rules
B. Ignores empty fields when running any custom match rules
C. Ignores empty fields when runnlng the standard match rules
D. Ignores Individual object records wlth empty fields when running Identity resolution rules

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26 of 6O. A segment fails to refresh with the error "Segment references too many data lake objects (DLOs)".

Which two troubleshooting ti ps shou Idhelp remedy this issue?

Choose2 answers
A. Space out the segment schedules to reduce DLO load.
B. Use calculated insig hts in order to reduce the complexity of the segmentation query.
C. Refine segmentation criteria to II mlt up to five custom data model objects (DMOs).
D. Split the segment into smaller segments.

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27 of 6O. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data
Cloud.

What should NTO use to achieve this?

A. Direct Sales Order entity ingestion
B.O B2C Commerce Starter Bund lesplusa custom extract
C. Direct Sales Product entity ingestion
D. B2C Commerce Starter Bund les

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28 of 60. An organlzatlon wants to enable users wlth the ablllty to identify and select text attributes froma plckllst of optlons.

Which Data Cloud feature should help with thls use case?
A. Data harmonization
B. Transformation formulas
C.O Global picklists
D. Value suggestlon

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29 of 6O. Where is value suggestion for attributes in segmentation enabled when creating the ONTO?
A. Segment Setup
B. Data Transformation
C. Data Ma pping
D. Data Stream Setup

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30 of 6O. Northern Trail Outfitters wants to use some ofits Nlarketing Cloud data in Data Cloud.

Which engagement channel data will requ irecustom integration?

A. CloudPage
B. Em all
C,O Mobile push
D. SMS

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31 of 60. What is the result ofa segmentation criterla ftlterlng on City] ls Equal To I 'San 3osé'?
A. Cfties only contatnTng 'San Jose' or 'san jose'
B. Cltles only contalnlng 'San 3osé' or 'San 3ose'
C. CTties only contaTnTng 'San José' or 'san josé'
D. Cttles contatnlng 'San dosé', 'San Jose', 'san josë', or 'san jose'

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32 of 6O. A consultant is working ina customer's Data Cloud org and Is asked to delete the existing identity resolution ruleset.

Which two impacts should the consultant communicate asa result of this action?

Choose2 answers
A. All source profile data will be removed.
B. All individual data will be removed.
C. Dependencies on data model objects wlll be removed.
D. Unified customer data associated with this ruleset will be removed.

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33 of60. What does It mean tobuilda trust-based, first-party data asset?

A. To ensure opt-In consents are collected for all em all marketlng as required by law
B. To obtaln competitive data from reliable sources through Tntervlews, surveys, and polls
C. To provide transparency and security for data gathered from individuals who provide consent foritsuse and recelve value In exchange
D. To provide trusted, flrst-party data In the Data Cloud Marketplace that follows all compliance regulations

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34 of 6O. Northern Trail Outfitters wants to be able to calculate each customer's lifeti me value (LTV) but also create breakdowns ofthe revenue sourced by
webslte, moblle app, and reta il channels.

What shou Ida consuI tant use to add ress this use case in Data Cloud?
A. Nested segments
B. Flow Orchestration
C. Streamlng data transform
D. Metrics on metrics

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3S of 6O. Cumulus Financial createda segment called Multiple Investments that contains individuals who have Invested in two or more mutual funds.

The company plans to send an email to this segment regardinga new mutual fund offering, and wants to personalize the email content with
information about each customer's current mutual fund investments.

How should the Data Cloud consultant configure this activation?

A. Include Fund Type equal to "Mutual Fund" asa related attribute. Configure an activation based of the new segment with no additional
attri butes.
B. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
C.O Choose the Multlple Investments segment, choose the Em all contact polnt, add related attrl bute Fund Name, and add related attrlbute
filter for Fu nd Type equal to "M utual Fund".
D. Include Fund Na me and Fund Type by default for post processing in the target system.

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36 of 60. During dlscovery, which feature shoulda consultant high light fora customer who has multiple data sources and needs to match and reconcile data
about IndIvIduaIs Intoa sl ngle unlfled profile?
A. Data Consolidation
B. Harmonization
C.O Identity Reso1 ution
D. Data cleansing

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37 of 60. Which consideration related to the way Data Cloud Ingests CRM data is true?
A. CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.
B. The CRM Connector's synchronization times can be customized to up to 15-minute intervals.
C. Farm ulafields are refreshed at reg ular sync intervals and are updated at the next full refresh.
D.o The CRL1 Connector allows standard flelds to stream Into Data Cloud In real tlme.

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38 of 6O. Which two common usecases can be addressed with Data Cloud?
Choose2 answers
A. Govern enterprise data lifecycle through a centralized set of policies and processes.
B. Understand and act upon customer data to drlve more relevant ex periences.
C. Safeguard critical business data by serving asa centralized system forbackup and disaster recovery.
D. Harmonize data from multl ple sources witha standardized and extendable data model.

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39 of 6O. A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket.

Which authentication type should the consultant recommend toconnect to the S3 bucket from Data Cloud?
A. Usea DWT Token generated on S3.
B. Use an S3 Encrypted Username and Password.
C.O ‘se an S3 Access Key and Secret Key.
D. Use an S3 Private Key Certificate.

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40 of 6O. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket ona daily basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
A.O Refresh Data Stream > Identity Resolution> Calculated Insight
B. Refresh Data Stream> Calculated Insight > Identlty Resolution
C. Identity Resolution> Refresh Data Stream> Calculated Insight
D. Calculated Inslght> Refresh Data Stream > Identity Resolution

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41 of 6O. To impoK campaign members intoa campaign inSalesforce CRNI,a user wants to export the segment toAmazon S3.The resulting file needs to
Include the salesforce CRM Campalgn ID Inthe name.

What aretwo ways to achieve this outcome?

Choose2 answers
A. 1ncIude campalgn identifier In the activation name.
B. Hard code the campaign identifier as a new attribute in the campaign activation.
C. Include campalgn identlfier In the segment name.
D. Include campaign identifier in the filename specification.

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42 of 6O. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?
A. Use Consent API to request deletion of the customer's information.
B. Use Proflle Explorer to delete the customer data from Data Cloud.
C,O ‘se theData Rights Subject Request tool to request deletion of the customer's information.
D. Use a stream IngAPI call to delete the customer's Information.

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43 of 6O. Northern Trail Outfitters (NTO), an outdoor1 ifestyle clothing brand, recently starteda new I ine of business. The new business specializes in gourmet
camplng food. For business reasons as well as security reasons, It's Important to NTO to keep all Data Cloud data separated by brand.

Which capability best supports NTO's desire to separate itsdata by brand?

A. Data sources for each brand
B. Data model objects for each brand
C.O Data streams foreach brand
D. Data spaces foreach brand

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44 of 6O. Northern Trail Outfitters (NTO) wants to senda promotional campaign forcustomers that have purchased within the past6 months. The consultant
createda seg ment to meet thls requlrement.

Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.

What should the consultant use to remove the recent customers?

A. Batch transforms
B. Streaming insights
C. Related attributes

D.o Segmentation exclude rules

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4S of 60. A customer is concerned that the consolidation rate dlsplayed in the identity resolution is quite low compared totheir initial estimations.

Which configuration change shoulda consultant consider in order to Increase the consolidation rate?
A.O Increase the number ofmatching rules.
B. Reduce the number ofmatching rules.
C. Include additional attributes in the existing matching rules.
D. Change reconciliation rules to Most Occuring.

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46 of 60. How cana consultant modlfy attribute names tomatcha namlng convention in Cloud Flle Storage targets?
A. Use a formula fleld to update the field name inan actlvatlon.
B. Set preferred attribute names when configuring activatlon.
C. Update at:trlbute names inthedata stream configuration.
D. Update fteId names Inthedata model object.

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47 of 60. Whlch data model subject area defines the revenue or quantity for an opportunity by product famtiy?
A. Sales order
B. Engagement
C. Product
D. Party

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48 of 6O. A customer hasa Master Customer table from their CRM to Ingest into Data Cloud. The table containsa name and primary em all address, along vyith
other personally ldentlflable Information (PTI).

How should the fields be mapped tosupport identity resolution?

A. Createa new custom object with fields that directly match the incoming table.
B. Map all fields to the Customer object.
C. Map all fields to the Indlvldual object, addinga custom fleld for the emall address.
D. Map name totheIndividual object and email address to the Contact Phone Email object.

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49 of 60. A consultant is Integrating an Amazon S3 activated campa ign with the customer's destination system.

In order for the destination system to fi nd the metadata about the segment, which file on the S3 will contain thisi nformation for processi ng?
A. The .csv file
B. The .json file
C. The .txt file
D. The .zip file

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50 of 6O. Data Cloud receivesa nightly flle of all ecommerce transactions from the previous day. Several seg ments and activations depend upon calculated
Insights from the updated data In order to malntaln accuracy In the customer's scheduled campalgn messages.

What shou Idthe consuI tant do to ensure the ecommerce data isready foruse foreach of the scheduled act!vations?

A.O Use Flow to triggera change data event on the ecommerce data to refresh calculated insights and segments before the activations are
scheduled to run.
B. Ensure the segments are setto Rapid Publish and set to refresh every hour.
C. Set a refresh schedule forthe calculated insights to occur every hour.
D. Ensure the activatlons are set to Incremental Activation and automatically publish every hour.

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51 of 6O. Northern Trail Outfitters (NTO) createsa calculated insight to compute decency, frequency, monetary (RFL4) scores on Its unified Individuals. NTO
then createsa seg ment based on these scores that It activates toa Marketlng Cloud actlvatlon target.

Which two actions are required when configuring the activation?

Choose2 answers
A. Select contact polnts.
B. Choosea segment.
C. Add addltlonal attributes.
D. Add the calculated insight in the activation.

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:O8:34

52 of 6O. A consultant has an activation that is set to pu blish every 12 hours, but has discovered that updates to the data prior to activation are delayed by
up to 24 hours.

Which two areas shoulda consultant review to troubleshoot this issue?

Choose2 answers
A. Review calculated Insights to make sure they're run before segments are refreshed.
B. Review segments to ensure they’re refreshed after the data is ingested.
C. Revlew calculated Insights to make sure they're run after the segments are refreshed.
D. Review data transformations to ensure they’re run after calculated insig hts.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:08:31

53 of 6O. Which two dependencies preventa data stream from being deleted?
Choose2 answers
A. The underlying data lake object is used ina data transform.
B. The underlying data lake object is used In activation.
C. The underlying data lake object is used in segmentation.
D. The underlying data lake object Is mapped toa data model object.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:08:30

54 of 6O. A consultant is dlscussin9 the benefits of Data Cloud witha customer that has multiple disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?
Choose2 answers
A. Data Harmonization
B. Data Marketplace
C. Master Data Management
D. Unified Profiles

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:O8: 2B

SS of 6O. Northern Trail Outfitters wants toi mplement Data Cloud and has several use cases in mind.

Which two use cases are considereda good fit for Data Cloud?
Choose2 answers
A. To eliminate the need forseparate business intelligence and IT data management tools
B. To create and orchestrate cross-channel marketing messages
C. To ingest and unify data from various sources to reconcile customer Identity
D. To use harmonized data to more accurately understand the customer and business impact

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:O8: 24

56 of 6O. A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on em all address,
they want to revlewa rule that olns thelr CRM Contacts wlth thelr Marketing Contacts, where both use the CRM ID as thelr primary key.

Which two steps should the consultant take to address tnis new use case?
Choose2 answers
A. Map the primary key from the two systems to Parcy Identiflcation, using CRM ID as the Identification name forboth.
B. Createa matchi ng rule based an party identification that matches on CRM ID as the party identification name.
C. Createa custom matching rule for an exact match on the Indlvldual ID attribute.
D. Map the primary key from the two systems to party identification, using CRNI ID as the identification name forindividuals coming from
the CRM, and Nlarketing ID as the identification name forindividuals coming from the marketing platform.

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:O8: 21

57 of 6O. When performing segmentation or activation, which time zone is used to publish and refresh data?
A. Time zone specified on the activity at the time of creation
B.O Time zone setby the Salesforce Data Cloud org
C. Time zone ofthe user creating the activity
D. Time zone ofthe Data Cloud Admin user

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:O8: 17

58 of 6O. A client wants to bring in loyalty data froma custom object in Salesforce CRM that containsa point balance for accrued hotel points and airline
polnts wlth In the same record. The cllent wants to spllt these point systems Into two separate records for better tracking and processIng.

What shou Ida consuI tant recommend inthis scenario?

A. Clone the data source object.
B. Use batch transforms to createa second data lake abject.
C. Createa data kitfrom the data lake object and deploy It to the same Data Cloud org.
D. Createa j unction object in Salesforce CRM and modify the ingestion strategy.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:08:14

59 of 60. What should an organization use to stream Inventory levels from an inventory management system Into Data Cloud Ina fast and scalable, near-real -
tl me way?
A. Commerce Cloud Connector
B.o lngestion API
C. Marketing Cloud Personalization Con nectar
D. Cloud Storage Connector

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:08:1 1

60 of 60. When creatinga segment on an individual, what is the result of using two separate contalners linked by an AND as shown below?

GoodsProduct| Count| At Least1 1

Color| Is Equal To | red
AND
GoodsProduct] Count| At LeastI ›
PrimaryProductCategory| Ts Equal To | shoes
A. Individuals who purchased at least one of any 'red' prod uct and also purchased at least one pair of 'shoes'
B. Individuals who purchased at least one 'red shoes' asa single line item ina purchase
C. Individuals who madea purchase of at least one red shoes' and nothing else
D. Indlvlduals who purchased at least one of any 'red' product or purchased at least one palr of 'shoes'

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Salesforce Certified Data Cloud Consultant

Time Taken: 38 minutes of 105 minutes total

Result: Pass

open
e
Co
e

Solution Overview 2 O°/o

Data Cloud Setup and AdmlnTstratlon 62%

Data Ingestion and Modeling 50°o

Identity Resolution 100%

Segmentation and Insights 81%

Act on Data 63%

Congratulations! You have successfully completed the certlflcatlon exam tobecomea Salesforce Certifled Data Cloud Consultant. Welcome totheSalesforce worldwlde
community ofCertified Professionals!

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Time Remaining: 01:35:I4

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:34:50

A.@ To providea unified view ofa customer and their related data
B. To connect all systems witI a gdden record
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Salesforce Certified Data Cloud Consultant

Time Remaining: OI:34:37

Gn wh at order should eacfi process be run to ensure that freshly imposed data is rea dy and av ailable to use for anY segment*

A. Calculated Insight> Refresh Data stream> Identity Resolution

B. Refresh Data stream> calculated Insight> Identity Resolution
c.; G dentiry Resolution> Refresh Data stream> CalculatedIn sight
o.@ Retresfi Data stream> identiw Resoiution> calcuiated Insight
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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:34:30

s or eo. Northem Traii ourfitters is u*ing the Piarkeri ng cloud starter Da ta eundI es tobringM arketing cloud data into Data cioud .

;vha are two orthe available datasets i» ualenn0 Cloud siauer Dana Bu»des›

A.@ Nobil eConnect

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:34:21

0.@ GsAnniversary Of

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:34:18

›2 of so. cioud Kicks wants to be abie to buiida segment ofcustomers who nave visited its website within the previous7 daxs.

which filtero erator on the En a ement0ate field fits this use case°
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Salesforce Certified Data Cloud Consultant

Time Remaining: OI:34:12

which two funnional areas should the consultant highlight in relation to m ana ging customerd ata*
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Salesforce Certified Data Cloud Consultant

Time Remaining: OI:34:08

A.@ Deletes the specified Individual and records from any data model object/data lake object related to the Individual,
B. Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion.
C. Deletes the specified Individual and records from anY data source object mapped totheIndividual data model object.
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Salesforce Certified Data Cloud Consultant

Time Remaining: OI:33:49

A. All individual data will be removed.

e.@ Unified customer data associated with this ruleset will be removed.

o. Aiisource profiie data wiii be removed.

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Salesforce Certified Data Cloud Consultant

Time Remaining: OI:33:43

A. modify Oie existing ruleset to use fewer matching rules. run the ruleset and review the updated results. when adjust as needed until the individuals are
matching correctly.
B. Create and runa new ruleset with fewer matching rules, compare the two ruleseLs to review and verify the results. and then migrate to the new ruleset

C. modify the existing ruleset with stricter matching criteria, run the ruleset and review the upd ated results, then adjust asn eeded until the individuals are
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Salesforce Certified Data Cloud Consultant

Time Remaining: OI:33:37

26 or s0. A customer requests that their person ald ata be deleted.

D.# Use he Data éghfsSuOjeflReque,tCoolCoregues{delehow oC De<usComer’ainConnabon.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:33:06

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:33:0i

zaof uo. A <o»s«ka»iis seni»g «pa data stream wire tm«saniona| data.

wnich field type should the consultant choose to ensure that leading heros in tne purchase order number arepreserved*

D.. , Number
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Salesforce Certified Data Cloud Consultant

Time Remaining: OI:32:38

*3of6O. OuringanimdemenaG«npr en,a‹on kan ‹ompetedingesfon«taIdaasbeamst«r€eir‹vs»mer.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:32:34

e.T sovem entergñse dark Ilfecyde througha cenoallzed set of goliaes and processes.
c.@ Ham nize data from mulbple sources wftha standardzed and extendatge data model.
O. |—| Safeguard Qitfcal business data by serving asa cenbalized system for bad‹up and disaster recovery.
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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:32:23

s* or so. A consultant wan Is to buiiaa new audience in oata cioud.

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Salesforce Certified Data Cloud Consultant

Time Remaining: OI:32:14

ss ol 60. A Data Cloud consultant is in the process of setting up data streams fora new service- based data source.
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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:32:08

SPtfT4. cumulus rinznâN uses Service Ooud asits Cm and staes mobile P**one, tome phene, and wont phone as tfiree serante fieids for its customers cci the coetnct

A.— ingeA the¢ontad obje¢t aod map the work Phone, Mobile Phone. and Hue inane totheContaQ Point ehone data map obje¢t mom the contact data
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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:32:00

kg of OD. Which configuration supports separate Amazon S3 buckets for data ingestion and activation*

A. Dedicated S3 data sources in activation setup

e. ›1uitipie s3 connectors in Data cioud setup
C. separate user eredend alsfor data Stream and activation target
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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:31:56

6o of 6o. A consultant is integrating an Amazon s3a nivated campaign with the customerss destination system.

n forprocessing*
A. , The .txt file

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Time Remaining:

Assessment Summary

Answers

ss.c fi6.D
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Salesforce Certified Data Cloud Consultant

congratulations! You have successful Iy completed the certificati on exam tobecomea s alesforcec ertified Data cloud consultan t. Welcome tothes alesforce worldwide

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:11:42

1 of 60. Durin9 a privacy law discussion witha customer, the customer Indicates they need to honor requests for the right to be forgotten. The consultant
determines that Consent API wlll solve thls bush ness need.

Which two considerations should the consultant inform the customer about?
Choose2 answers
A. Data deletion requests su bm ltted to Oata Cloud are passed to all connected Salesforce clouds.
B. Data deletion requests are reprocessed at 30, 60, and 90 days.
C. Data deletion requests are processed wlthln1 hour.
D. Data deletion requests are submitted for Individual profiles.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:11:39

2 of 60. A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same setofexclusion criteria, that are updated
ona monthly basls.

What is the most efficient option to allow for this ca pabil ity?
A. Create, publish, and deploya data kit.
B. Createa segment and copy it for each brand.
C.o Createa reusable container block with common criteria.
D. Createa nested segment.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:11:3B

3 of 60. A customer hasa requirement to recelvea notification whenever an activation fails fora particular segment.

Which feature should the consultant use to solution for this use case?
A. Activation alert
B. Report

C O Flow
D. Dash board

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:11:35

4 of 60. Cumulus Financial createda segment called Hlgh Investment Balance Customers. This isa foundational segment that includes several segmentation
crlterla the marketlng team should consistently use.

Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, mare refined segments?
A. Createa High Investment Balance calculated insight.
B. Create new segments using nested segments.
C. Create new seg ments by cloning High Investment Balance Customers.
D. Package High Investment Balance Customers ina data kit.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:11:32

5 of 60. A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that will be brought into Data
Cloud does not Include that key performance lndlcator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?
A. Ingest Data> Create Calculated Insight> Map Data to Data Model > Use in Segmentation
B. Create Calculated Insight> Ingest Data > Map Data to Data Model> Use in Segmentation
C.o 'ngest Data> Nlap Data to Data Model> Create Calculated Insight> Use In Segmentation
D. Create Calculated Insig ht> Map Data to Data Model> Ingest Data> Use in Segmentation

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Time Remaining: O1:11: 28

6 of GO. A user wants to be able to createa multi-dimensional metric to ldentlfy unified individual lifetime value (LTV).

Which sequence ofdata model object (DMO) joins Is necessary wlthtn the calculated inslght to enable this calculation?
A.. Sales Order> Individual > Unified Individual
B. Unlfled Indfvldual> Unlfled Llnk Indlvldual > Sales Order
C. Sales Order> Unified Individual
D. Unified Indivldual > Indlvidual > Sales Order

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:11:23

7 of 60. A customer needs to Integrate in real time with Salesforce CRM.

Which feature accomplishes this requ! rement?

A. Data model triggers
B. Streaming transforms
C. Sales and Service bundle
D. Data actions and Lightning web components

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:11:21

8 of 60. Which permission setting shoulda consultant check if the custom Salesforce CRM object is not available In New Data Stream config tration?
A. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
B. Confirm the Create Object permission is enabled in the Data Cloud org.
C. Confirm the View All abject permission is enabled in the source Salesforce CRM org.
D. Confirm that the Modlfy Object permission is enabled In the Data Cloud org.

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:11:16

9 of 60. A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.

What aretwo likely explanations for thei ncrease?

Choose2 answers
A. Identity resolution rules have been removed to reduce the number ofmatched profiles.
B. Identity resolution rules have been added to the ruleset toi ncrease the number ofmatched profiles.
C. Duplicates have been removed from source system data streams.
D. New data sources have been added to Data Cloud that largely overlap with the existing profiles.

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10 of 60. Whlch configuration supports separate Amazon S3 buckets fordata ingestion and acttvatlon?
A. Dedlcated S3 data sources In activation setup
B.o Dedlcated S3 data sources in Data Cloud setup
C. Separate user credentials for data stream and activation target
D. Multiple S3 connectors In Data Cloud setup

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Salesforce Certified Data Cloud Consultant

Time Remaining: 01:11:09

11 of 60. Luxury Retailers createda segment targeting high value customers that It activates through marketing Cloud foremail communication. The company
notices that the actlvated count Is smaller than the segment count.

What isa reason for this?

A.o Data Cloud enforces the presence of Contact Point for Nlarketing Cloud activations. If the individual does not havea related Contact
Polnt, It will not be activated.
B. Marketlng Cloud act1vations automatically suppress individuals who are unengaged and have not opened or clicked on an em all In the
last six months.
C. Marketing Cloud act!vations only activate those indiv!d uals that already exist in Marketing Cloud. They do natallow activation of new
records.
D. Marketing Cloud activations applya frequency cap and limit the number ofrecords that can be sent in an activation.

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Salesforce Certified Data Cloud Consultant

Time Remaining:O 1:11:05

12 of 6O. Cumulus Financial Is currently using Data Cloud and ingesting transactional data from its backend system viaan S3 Connector in upsert mode.
Durlng the In ltlal setup slx months ago, the company createda formula fleld In Data Cloud to createa custom classlflcation. It now needs to update
this formula to account for more classifications.

What should the consultant keep inmind with regard to formula field updates when using the S3 Connector?
A.o Data Cloud will uodate the formula forall records at the next Incremental upsert refresh.
B. Data Cloud will only update the form ulaona go-forward basis for new records.
C. Data Cloud does not support formula field updates fordata streams of type upsert.
D. DataC loud will initiatea full refresh of data from S3 and will update the formula on all records.

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13 of 6O. What shoulda user do to pausea segment activation with the intent of using that seg ment again?
A.O Deactivate the seg meet.
B. Delete the segment.
C. Stop the publish schedule.
D. Skip the activation.

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14 of 6O. Cumulus Financial uses Data Cloud to segment banking customers and actlvate them fordirect mail viaa Cloud File Storage activation. The
company also wants to analyze lndlvlduals who have been inthe segment wlthln the last2 years.

Which Data Cloud component allows for this?

A. Segment exclusion
B. Calculated insig hts
C. Nested segments
D. Segment membership data model object

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1S of 6O. Which two requirements must be met for

a calculated insight to appear inthe segmentation canvas?
Choose2 answers
A. The pri mary key ofthe segmented tablemust bea metric in the calculated insight.
B. The metrics of the calculated Inslghts must only contain numeric values.
C. The calculated insight must containa dimension including the Individual or Unified Individual Id.
D. The prl mary key ofthesegmented table must bea dimension in the calculated Insight.

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16 of 6O. Cloud Kicks receiveda Request to be Forgotten bya customer.

In which two ways shoulda consultant use Data Cloud to honor this request?

Choose2 answers
A. Use the Consent API to suppress processing and delete the individual and related records from source data streams.
B. Add the Individual ID toa headerless file and use the delete from file functionality.
C. Delete the data from the Incoming data stream and performa full refresh.
D. Use Data Explorer to locate and man ualIy remove the Indiv!d ual.

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17 of 6O. A customer wants to use the transactional data from their data warehouse In Data Cloud. They areonlya ble to export the data via an SFTP site.

How should the file be broug hti nto Data Cloud?

A.O Ingest the file with the SFTP Connector.
B. Use Salesforce's Dataloader appllcatlon to performa bul
k upload froma desktop.
C. Manuallyi mport the fi Ie using the Data Import Wizard.
D. Ingest the file through the Cloud Storage Connector.

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18 of 60. A retaller wants to unlfy profiles uslng Loyalty ID which Ts different than the unlque ID of their customers.

Which object should the consultant use In Identity resoTutlon to perform exact match rules on the Loyalty ID?
A.O °rty Identification object
B. Contact Identlflcatlon object
C. Individual object
D. Loyalty Identification object

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19 of 6O. Which two steps shoulda consultant take Ifa successfully configured Amazon S3 data stream fails to refresh witha "NO FILE FOUND" error
message?
Choose2 answers
A. Check if correct permissions are configured for the Data Cloud user.
B. Check if correct perm lsslons are conflg ured forthe s3 user.
C. Check if the Amazon S3 data source is enabled in Data Cloud Setup.
D. Check if the file exists in the specified bucket location.

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20 of 60. Cumulus Financial uses Service Cloud as Its CRM and stores mobile phone, home phone, and work phone as three separate fields for Its customers
on the Contact record. The company plans to use Data Cloud and Ingest the Contact object via the CRM Connector.

What is the most efficient approach thata consultant should take when ingesting this data to ensure all the d ifferent phone num bers are property
ma pped and available for use in activation?

A. Ingest the Contact object and then createa calculated insight to normalize the phone num bers, and then map to the Contact Point
Phone data map object.
B. Ingest the Contact object and map the Work Phone, Mobile Phone,a nd Home Phone to the Contact Point Phone data map object from
the Contact data stream.
C
'O Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream intoa
separate Phone data lake object (DLO) that contal ns three rows, and then map thls new DLO to the Contact Point Phone data map
object.
D. Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact
Point Phone data map object.

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21of60. What does the Source Sequence reconclllatlon rule do In ldentlty resolution?
A. Identifies whlch data sources should be used Inthe process of reconcillatlon by prlorlttzlng the most recently updated data source
B.o Sets the prlority of specific data sources when building attributes ina unlfted profile, such asa first or last name
C. Identifies which individual records should be merged Intoa unified profile by settlnga priority for specific data sources
D. Includes data from sources where the data Ismost frequently occurrlng

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22 of 6O. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name andNormalized Email.

What should NTO do to ensure the best email address is activated?

A. Ensure Nlarketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
B. Include Contact Polnt Emall object Is Active fleId as a match rule.
C. Set the default reconciliation rule to Last Updated.
D. Use the source priority order In activations to make surea contact point from the desired source is delivered to the activation target.

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23 of 60. During an Implementation project,a consultant completed Ingestion of atl data streams fortheir customer.

Prior to segmenting and acting on that data, which additional configuration Ts requlred?
A.O Identity Resolution
B. Calculated Inslghts
C. Data flapping
D. Data Activation

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24 of 6O. What is Data Cloud's primary value to customers?

A. To createa single source of truth for alI anonymous data
B.o To providea unified view ofa customer and their related data
C. To create personalized campaigns by listening, understanding, and acting on customer behavior
D. To connect all systems witha golden record

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2S of 60. What does the Ignore Empty Value option do in identity resolution?
A.O Ignores empty flelds when runn Ing reconciliation rules
B. Ignores empty fields when running any custom match rules
C. Ignores empty fields when runnlng the standard match rules
D. Ignores Individual object records wlth empty fields when running Identity resolution rules

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26 of 6O. A segment fails to refresh with the error "Segment references too many data lake objects (DLOs)".

Which two troubleshooting ti ps shou Idhelp remedy this issue?

Choose2 answers
A. Space out the segment schedules to reduce DLO load.
B. Use calculated insig hts in order to reduce the complexity of the segmentation query.
C. Refine segmentation criteria to II mlt up to five custom data model objects (DMOs).
D. Split the segment into smaller segments.

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27 of 6O. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data
Cloud.

What should NTO use to achieve this?

A. Direct Sales Order entity ingestion
B.O B2C Commerce Starter Bund lesplusa custom extract
C. Direct Sales Product entity ingestion
D. B2C Commerce Starter Bund les

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28 of 60. An organlzatlon wants to enable users wlth the ablllty to identify and select text attributes froma plckllst of optlons.

Which Data Cloud feature should help with thls use case?
A. Data harmonization
B. Transformation formulas
C.O Global picklists
D. Value suggestlon

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29 of 6O. Where is value suggestion for attributes in segmentation enabled when creating the ONTO?
A. Segment Setup
B. Data Transformation
C. Data Ma pping
D. Data Stream Setup

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30 of 6O. Northern Trail Outfitters wants to use some ofits Nlarketing Cloud data in Data Cloud.

Which engagement channel data will requ irecustom integration?

A. CloudPage
B. Em all
C,O Mobile push
D. SMS

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31 of 60. What is the result ofa segmentation criterla ftlterlng on City] ls Equal To I 'San 3osé'?
A. Cfties only contatnTng 'San Jose' or 'san jose'
B. Cltles only contalnlng 'San 3osé' or 'San 3ose'
C. CTties only contaTnTng 'San José' or 'san josé'
D. Cttles contatnlng 'San dosé', 'San Jose', 'san josë', or 'san jose'

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32 of 6O. A consultant is working ina customer's Data Cloud org and Is asked to delete the existing identity resolution ruleset.

Which two impacts should the consultant communicate asa result of this action?

Choose2 answers
A. All source profile data will be removed.
B. All individual data will be removed.
C. Dependencies on data model objects wlll be removed.
D. Unified customer data associated with this ruleset will be removed.

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33 of60. What does It mean tobuilda trust-based, first-party data asset?

A. To ensure opt-In consents are collected for all em all marketlng as required by law
B. To obtaln competitive data from reliable sources through Tntervlews, surveys, and polls
C. To provide transparency and security for data gathered from individuals who provide consent foritsuse and recelve value In exchange
D. To provide trusted, flrst-party data In the Data Cloud Marketplace that follows all compliance regulations

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34 of 6O. Northern Trail Outfitters wants to be able to calculate each customer's lifeti me value (LTV) but also create breakdowns ofthe revenue sourced by
webslte, moblle app, and reta il channels.

What shou Ida consuI tant use to add ress this use case in Data Cloud?
A. Nested segments
B. Flow Orchestration
C. Streamlng data transform
D. Metrics on metrics

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3S of 6O. Cumulus Financial createda segment called Multiple Investments that contains individuals who have Invested in two or more mutual funds.

The company plans to send an email to this segment regardinga new mutual fund offering, and wants to personalize the email content with
information about each customer's current mutual fund investments.

How should the Data Cloud consultant configure this activation?

A. Include Fund Type equal to "Mutual Fund" asa related attribute. Configure an activation based of the new segment with no additional
attri butes.
B. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type.
C.O Choose the Multlple Investments segment, choose the Em all contact polnt, add related attrl bute Fund Name, and add related attrlbute
filter for Fu nd Type equal to "M utual Fund".
D. Include Fund Na me and Fund Type by default for post processing in the target system.

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36 of 60. During dlscovery, which feature shoulda consultant high light fora customer who has multiple data sources and needs to match and reconcile data
about IndIvIduaIs Intoa sl ngle unlfled profile?
A. Data Consolidation
B. Harmonization
C.O Identity Reso1 ution
D. Data cleansing

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37 of 60. Which consideration related to the way Data Cloud Ingests CRM data is true?
A. CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.
B. The CRM Connector's synchronization times can be customized to up to 15-minute intervals.
C. Farm ulafields are refreshed at reg ular sync intervals and are updated at the next full refresh.
D.o The CRL1 Connector allows standard flelds to stream Into Data Cloud In real tlme.

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38 of 6O. Which two common usecases can be addressed with Data Cloud?
Choose2 answers
A. Govern enterprise data lifecycle through a centralized set of policies and processes.
B. Understand and act upon customer data to drlve more relevant ex periences.
C. Safeguard critical business data by serving asa centralized system forbackup and disaster recovery.
D. Harmonize data from multl ple sources witha standardized and extendable data model.

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39 of 6O. A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket.

Which authentication type should the consultant recommend toconnect to the S3 bucket from Data Cloud?
A. Usea DWT Token generated on S3.
B. Use an S3 Encrypted Username and Password.
C.O ‘se an S3 Access Key and Secret Key.
D. Use an S3 Private Key Certificate.

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40 of 6O. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket ona daily basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
A.O Refresh Data Stream > Identity Resolution> Calculated Insight
B. Refresh Data Stream> Calculated Insight > Identlty Resolution
C. Identity Resolution> Refresh Data Stream> Calculated Insight
D. Calculated Inslght> Refresh Data Stream > Identity Resolution

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41 of 6O. To impoK campaign members intoa campaign inSalesforce CRNI,a user wants to export the segment toAmazon S3.The resulting file needs to
Include the salesforce CRM Campalgn ID Inthe name.

What aretwo ways to achieve this outcome?

Choose2 answers
A. 1ncIude campalgn identifier In the activation name.
B. Hard code the campaign identifier as a new attribute in the campaign activation.
C. Include campalgn identlfier In the segment name.
D. Include campaign identifier in the filename specification.

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42 of 6O. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?
A. Use Consent API to request deletion of the customer's information.
B. Use Proflle Explorer to delete the customer data from Data Cloud.
C,O ‘se theData Rights Subject Request tool to request deletion of the customer's information.
D. Use a stream IngAPI call to delete the customer's Information.

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43 of 6O. Northern Trail Outfitters (NTO), an outdoor1 ifestyle clothing brand, recently starteda new I ine of business. The new business specializes in gourmet
camplng food. For business reasons as well as security reasons, It's Important to NTO to keep all Data Cloud data separated by brand.

Which capability best supports NTO's desire to separate itsdata by brand?

A. Data sources for each brand
B. Data model objects for each brand
C.O Data streams foreach brand
D. Data spaces foreach brand

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44 of 6O. Northern Trail Outfitters (NTO) wants to senda promotional campaign forcustomers that have purchased within the past6 months. The consultant
createda seg ment to meet thls requlrement.

Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.

What should the consultant use to remove the recent customers?

A. Batch transforms
B. Streaming insights
C. Related attributes

D.o Segmentation exclude rules

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4S of 60. A customer is concerned that the consolidation rate dlsplayed in the identity resolution is quite low compared totheir initial estimations.

Which configuration change shoulda consultant consider in order to Increase the consolidation rate?
A.O Increase the number ofmatching rules.
B. Reduce the number ofmatching rules.
C. Include additional attributes in the existing matching rules.
D. Change reconciliation rules to Most Occuring.

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46 of 60. How cana consultant modlfy attribute names tomatcha namlng convention in Cloud Flle Storage targets?
A. Use a formula fleld to update the field name inan actlvatlon.
B. Set preferred attribute names when configuring activatlon.
C. Update at:trlbute names inthedata stream configuration.
D. Update fteId names Inthedata model object.

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47 of 60. Whlch data model subject area defines the revenue or quantity for an opportunity by product famtiy?
A. Sales order
B. Engagement
C. Product
D. Party

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48 of 6O. A customer hasa Master Customer table from their CRM to Ingest into Data Cloud. The table containsa name and primary em all address, along vyith
other personally ldentlflable Information (PTI).

How should the fields be mapped tosupport identity resolution?

A. Createa new custom object with fields that directly match the incoming table.
B. Map all fields to the Customer object.
C. Map all fields to the Indlvldual object, addinga custom fleld for the emall address.
D. Map name totheIndividual object and email address to the Contact Phone Email object.

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49 of 60. A consultant is Integrating an Amazon S3 activated campa ign with the customer's destination system.

In order for the destination system to fi nd the metadata about the segment, which file on the S3 will contain thisi nformation for processi ng?
A. The .csv file
B. The .json file
C. The .txt file
D. The .zip file

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50 of 6O. Data Cloud receivesa nightly flle of all ecommerce transactions from the previous day. Several seg ments and activations depend upon calculated
Insights from the updated data In order to malntaln accuracy In the customer's scheduled campalgn messages.

What shou Idthe consuI tant do to ensure the ecommerce data isready foruse foreach of the scheduled act!vations?

A.O Use Flow to triggera change data event on the ecommerce data to refresh calculated insights and segments before the activations are
scheduled to run.
B. Ensure the segments are setto Rapid Publish and set to refresh every hour.
C. Set a refresh schedule forthe calculated insights to occur every hour.
D. Ensure the activatlons are set to Incremental Activation and automatically publish every hour.

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51 of 6O. Northern Trail Outfitters (NTO) createsa calculated insight to compute decency, frequency, monetary (RFL4) scores on Its unified Individuals. NTO
then createsa seg ment based on these scores that It activates toa Marketlng Cloud actlvatlon target.

Which two actions are required when configuring the activation?

Choose2 answers
A. Select contact polnts.
B. Choosea segment.
C. Add addltlonal attributes.
D. Add the calculated insight in the activation.

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52 of 6O. A consultant has an activation that is set to pu blish every 12 hours, but has discovered that updates to the data prior to activation are delayed by
up to 24 hours.

Which two areas shoulda consultant review to troubleshoot this issue?

Choose2 answers
A. Review calculated Insights to make sure they're run before segments are refreshed.
B. Review segments to ensure they’re refreshed after the data is ingested.
C. Revlew calculated Insights to make sure they're run after the segments are refreshed.
D. Review data transformations to ensure they’re run after calculated insig hts.

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53 of 6O. Which two dependencies preventa data stream from being deleted?
Choose2 answers
A. The underlying data lake object is used ina data transform.
B. The underlying data lake object is used In activation.
C. The underlying data lake object is used in segmentation.
D. The underlying data lake object Is mapped toa data model object.

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54 of 6O. A consultant is dlscussin9 the benefits of Data Cloud witha customer that has multiple disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?
Choose2 answers
A. Data Harmonization
B. Data Marketplace
C. Master Data Management
D. Unified Profiles

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SS of 6O. Northern Trail Outfitters wants toi mplement Data Cloud and has several use cases in mind.

Which two use cases are considereda good fit for Data Cloud?
Choose2 answers
A. To eliminate the need forseparate business intelligence and IT data management tools
B. To create and orchestrate cross-channel marketing messages
C. To ingest and unify data from various sources to reconcile customer Identity
D. To use harmonized data to more accurately understand the customer and business impact

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56 of 6O. A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on em all address,
they want to revlewa rule that olns thelr CRM Contacts wlth thelr Marketing Contacts, where both use the CRM ID as thelr primary key.

Which two steps should the consultant take to address tnis new use case?
Choose2 answers
A. Map the primary key from the two systems to Parcy Identiflcation, using CRM ID as the Identification name forboth.
B. Createa matchi ng rule based an party identification that matches on CRM ID as the party identification name.
C. Createa custom matching rule for an exact match on the Indlvldual ID attribute.
D. Map the primary key from the two systems to party identification, using CRNI ID as the identification name forindividuals coming from
the CRM, and Nlarketing ID as the identification name forindividuals coming from the marketing platform.

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57 of 6O. When performing segmentation or activation, which time zone is used to publish and refresh data?
A. Time zone specified on the activity at the time of creation
B.O Time zone setby the Salesforce Data Cloud org
C. Time zone ofthe user creating the activity
D. Time zone ofthe Data Cloud Admin user

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58 of 6O. A client wants to bring in loyalty data froma custom object in Salesforce CRM that containsa point balance for accrued hotel points and airline
polnts wlth In the same record. The cllent wants to spllt these point systems Into two separate records for better tracking and processIng.

What shou Ida consuI tant recommend inthis scenario?

A. Clone the data source object.
B. Use batch transforms to createa second data lake abject.
C. Createa data kitfrom the data lake object and deploy It to the same Data Cloud org.
D. Createa j unction object in Salesforce CRM and modify the ingestion strategy.

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59 of 60. What should an organization use to stream Inventory levels from an inventory management system Into Data Cloud Ina fast and scalable, near-real -
tl me way?
A. Commerce Cloud Connector
B.o lngestion API
C. Marketing Cloud Personalization Con nectar
D. Cloud Storage Connector

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60 of 60. When creatinga segment on an individual, what is the result of using two separate contalners linked by an AND as shown below?

GoodsProduct| Count| At Least1 1

Color| Is Equal To | red
AND
GoodsProduct] Count| At LeastI ›
PrimaryProductCategory| Ts Equal To | shoes
A. Individuals who purchased at least one of any 'red' prod uct and also purchased at least one pair of 'shoes'
B. Individuals who purchased at least one 'red shoes' asa single line item ina purchase
C. Individuals who madea purchase of at least one red shoes' and nothing else
D. Indlvlduals who purchased at least one of any 'red' product or purchased at least one palr of 'shoes'

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Salesforce Certified Data Cloud Consultant

Time Taken: 38 minutes of 105 minutes total

Result: Pass

open
e
Co
e

Solution Overview 2 O°/o

Data Cloud Setup and AdmlnTstratlon 62%

Data Ingestion and Modeling 50°o

Identity Resolution 100%

Segmentation and Insights 81%

Act on Data 63%

Congratulations! You have successfully completed the certlflcatlon exam tobecomea Salesforce Certifled Data Cloud Consultant. Welcome totheSalesforce worldwlde
community ofCertified Professionals!

'.’”,”'›.‹“.

CtI A De and Type Q Input

Question: 1
Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary
{RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it
activates to a Marketing Cloud activation target. Which two actions are required when configuring
the activation? Choose 2 answers

A. Add additional attributes.

B. Choose a segment.
C. Select contact points.
D. Add the calculated insight in the activation.

Answer: BC
Question: 2
A customer is concerned that the consolidation rate displayed in the identity resolution is quite
low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?

A. Change reconciliation rules to Most Occurring.

B. Increase the number of matching rules.
C. Include additional attributes in the existing matching rules.
D. Reduce the number of matching rules.

Answer: B
Question: 3
A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket from Data
Cloud?

A. Use an S3 Private Key Certificate.

B. Use an S3 Encrypted Username and Password.
C. Use a JWT Token generated on S3.
D. Use an S3 Access Key and Secret Key.

Answer: D
Question: 4
A consultant has an activation that is set to publish every 12 hours, but has discovered that
updates to the data prior to activation are delayed by up to 24 hours. Which two areas
should a consultant review to troubleshoot this issue? Choose 2 answers

A. Review data transformations to ensure they're run after calculated insights.

B. Review calculated insights to make sure they're run before segments are refreshed.
C. Review segments to ensure they're refreshed after the data is ingested.
D. Review calculated insights to make sure they're run after the segments are refreshed.
 Answer: B C
Question: 5
Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which
engagement channel data will require custom integration?

A. SMS
B. Email
C. CloudPage
D. Mobile push

Answer: C
Question: 6
Which permission setting should a consultant check if the custom Salesforce CRM object is not
available in New Data Stream configuration?

A. Confirm the Create object permission is enabled in the Data Cloud org.
B. Confirm the View All object permission is enabled in the source Salesforce CRM org.
C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
D. Confirm that the Modify Object permission is enabled in the Data Cloud org.

Answer: B
Question: 7
Which two common use cases can be addressed with Data Cloud? Choose
2 answers

A. Understand and act upon customer data to drive more relevant experiences.
B. Govern enterprise data lifecycle through a centralized set of policies and processes.
C. Harmonize data from multiple sources with a standardized and extendable data model.
D. Safeguard critical business data by serving as a centralized system for backup and disaster recovery.

Answer: A, C
Question: 8
Where is value suggestion for attributes in segmentation enabled when creating the DMO?

A. Data Mapping
B. Data Transformation
C. Segment Setup
D. Data Stream Setup Answer: C
Question: 9
A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of
matches. Rather than matching on email address, they want to review a rule that joins their CRM
Contacts with their Marketing Contacts, where both use the CRM ID as their primary key. Which
two steps should the consultant take to address this new use case? Choose 2 answers

A. Map the primary key from the two systems to Party Identification, using CRM ID as the identification
name for both.
B. Map the primary key from the two systems to party identification, using CRM ID as the identification
name for individuals coming from the CRM, and Marketing ID as the identification name for
individuals coming from the marketing platform.
C. Create a custom matching rule for an exact match on the Individual ID attribute.
D. Create a matching rule based on party identification that matches on CRM ID as the party
identification name.

Answer: A, D
Question: 10
Which consideration related to the way Data Cloud ingests CRM data is true?

A. CRM data cannot be manually refreshed and must wait for the next scheduled synchronization,
B. The CRM Connector's synchronization times can be customized to up to 15-minute intervals.
C. Formula fields are refreshed at regular sync intervals and are updated at the next full refresh.
D. The CRM Connector allows standard fields to stream into Data Cloud in real time.

Answer: D
Question: 11
What does the Source Sequence reconciliation rule do in identity resolution?

A. Includes data from sources where the data is most frequently occurring
B. Identifies which individual records should be merged into a unified profile by setting a priority for
specific data sources
C. Identifies which data sources should be used in the process of reconcillation by prioritizing the most
recently updated data source
D. Sets the priority of specific data sources when building attributes in a unified profile, such as a
first or last name

Answer: D
Question: 12
Which two dependencies prevent a data stream from being deleted? Choose
2 answers

A. The underlying data lake object is used in activation.

B. The underlying data lake object is used in a data transform.
C. The underlying data lake object is mapped to a data model object.
D. The underlying data lake object is used in segmentation.

Answer: B C
Question: 13
What should a user do to pause a segment activation with the intent of using that segment
again?

A. Deactivate the segment.

B. Delete the segment.
C. Skip the activation.
D. Stop the publish schedule.

Answer: A
Question: 14
When creating a segment on an individual, what is the result of using two separate containers
linked by an AND as shown below?
GoodsProduct | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes

A. Individuals who purchased at least one of any red’ product and also purchased at least one pair of
‘shoes’
B. Individuals who purchased at least one 'red shoes' as a single line item in a purchase
C. Individuals who made a purchase of at least one 'red shoes’ and nothing else
D. Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'

Answer: A
Question: 15
What should an organization use to stream inventory levels from an inventory management system
into Data Cloud in a fast and scalable, near-real-time way?

A. Cloud Storage Connector

B. Commerce Cloud Connector
C. Ingestion API
D. Marketing Cloud Personalization Connector Answer: C

Question: 16
Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of
business. The new business specializes in gourmet camping food. For business reasons as well as
security reasons, it's important to NTO to keep all Data Cloud data separated by brand. Which
capability best supports NTO's desire to separate its data by brand?

A. Data streams for each brand

B. Data model objects for each brand
C. Data spaces for each brand
D. Data sources for each brand

Answer: C
Question: 17
Cumulus Financial created a segment called High Investment Balance Customers. This is a
foundational segment that includes several segmentation criteria the marketing team should
consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency when
creating future, more refined segments?

A. Create new segments using nested segments.

B. Create a High Investment Balance calculated insight.
C. Package High Investment Balance Customers in a data kit.
D. Create new segments by cloning High Investment Balance Customers.

Answer: A
Question: 18
Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work
phone as three separate fields for its customers on the Contact record. The company plans to use
Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data to ensure
all the different phone numbers are properly mapped and available for use in activation?

A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the
Contact Point Phone data map object from the Contact data stream.
B. Ingest the Contact object and use streaming transforms to normalize the phone numbers from
the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and
then map this new DLO to the Contact Point Phone data map object.
C. Ingest the Contact object and then create a calculated insight to normalize the phone
numbers, and then map to the Contact Point Phone data map object.
D. Ingest the Contact object and create formula fields in the Contact data stream on the phone
numbers, and then map to the Contact Point Phone data map object.

Answer: B
Question: 19
A customer has a Master Customer table from their CRM to ingest into Data Cloud. The
table contains a name and primary email address, along with other personally Identifiable
information (Pll).
How should the fields be mapped to support identity resolution?

A. Create a new custom object with fields that directly match the incoming table.
B. Map all fields to the Customer object.
C. Map name to the Individual object and email address to the Contact Phone Email object.
D. Map all fields to the Individual object, adding a custom field for the email address.

Answer: C
Question: 20
Cloud Kicks received a Request to be Forgotten by a customer.
In which two ways should a consultant use Data Cloud to honor this request? Choose
2 answers

A. Delete the data from the incoming data stream and perform a full refresh.
B. Add the Individual ID to a headerless file and use the delete from file functionality.
C. Use Data Explorer to locate and manually remove the Individual.
D. Use the Consent API to suppress processing and delete the Individual and related records from
source data streams.

Answer: B, D
Question: 21
Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct
mail via a Cloud File Storage activation. The company also wants to analyze individuals who have
been in the segment within the last 2 years. Which Data Cloud component allows for this?

A. Segment exclusion
B. Nested segments
C. Segment membership data model object
D. Calculated insights

Answer: C
Question: 22
What is Data Cloud's primary value to customers?

A. To provide a unified view of a customer and their related data

B. To connect all systems with a golden record
C. To create a single source of truth for all anonymous data
D. To create personalized campaigns by listening, understanding, and acting on customer behavior

Answer: A
Question: 23
During an implementation project, a consultant completed ingestion of all data streams for their
customer.
Prior to segmenting and acting on that data, which additional configuration is required?

A. Data Activation
B. Calculated Insights
C. Data Mapping
D. Identity Resolution

Answer: D
Question: 24
Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data
Cloud and bring two years of transactional history into Data Cloud. What should NTO use
to achieve this?

A. B2C Commerce Starter Bundles

B. Direct Sales Order entity ingestion
C. Direct Sales Product entity ingestion
D. B2C Commerce Starter Bundles plus a custom extract

Answer: D
Question: 25
A customer has a requirement to receive a notification whenever an activation fails for a particular
segment.
Which feature should the consultant use to solution for this use case?

A. Flow
B. Report
C. Activation alert
D. Dashboard

Answer: C
Question: 26
Which two steps should a consultant take if a successfully configured Amazon S3
data stream fails to refresh with a "NO FILE FOUND" error message? Choose 2
answers

A. Check if correct permissions are configured for the Data Cloud user.
B. Check if the Amazon S3 data source is enabled in Data Cloud Setup.
C. Check If the file exists in the specified bucket location.
D. Check if correct permissions are configured for the S3 user.
 Answer: A C
Question: 27
A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed
data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers

A. Data Harmonization
B. Unified Profiles
C. Master Data Management
D. Data Marketplace
Answer: A, B
Question: 28
A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their
customers.
Which object should the consultant use in identity resolution to perform exact match rules on the
Loyalty ID?

A. Party Identification object

B. Loyalty Identification object
C. Individual object
D. Contact Identification object

Answer: A
Question: 29
Which data model subject area defines the revenue or quantity for an opportunity by product
family?

A. Engagement
B. Product
C. Party
D. Sales Order

Answer: D
Question: 30
Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

A. Dedicated S3 data sources in Data Cloud setup

B. Multiple S3 connectors in Data Cloud setup
C. Dedicated S3 data sources in activation setup
D. Separate user credentials for data stream and activation target
 Answer: A
Question: 31
A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site. How
should the file be brought into Data Cloud?

A. Ingest the file with the SFTP Connector.

B. Ingest the file through the Cloud Storage Connector.
C. Manually import the file using the Data Import Wizard.
D. Use Salesforce's Dataloader application to perform a bulk upload from a desktop.

Answer: A
Question: 32
When performing segmentation or activation, which time zone is used to publish and refresh data?

A. Time zone specified on the activity at the time of creation

B. Time zone of the user creating the activity
C. Time zone of the Data Cloud Admin user
D. Time zone set by the Salesforce Data Cloud org

Answer: D
Question: 33
Cumulus Financial is currently using Data Cloud and ingesting transactional data from its
backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the
company created a formula field in Data Cloud to create a custom classification. It now needs to
update this formula to account for more classifications.
What should the consultant keep in mind with regard to formula field updates when using the S3
Connector?

A. Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.
B. Data Cloud will only update the formula on a go-forward basis for new records.
C. Data Cloud does not support formula field updates for data streams of type upsert.
D. Data Cloud will update the formula for all records at the next incremental upsert refresh.

Answer: D
Question: 34
Luxury Retailers created a segment targeting high value customers that it activates through
Marketing Cloud for email communication. The company notices that the activated count is smaller
than the segment count. What is a reason for this?

A. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent
in an activation.
B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual
does not have a related Contact Point, it will not be activated.
C. Marketing Cloud activations automatically suppress individuals who are unengaged and have not
opened or clicked on an email in the last six months.
D. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.
They do not allow activation of new records.

Answer: B
Question: 35
Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which
two use cases are considered a good fit for Data Cloud?
Choose 2 answers

A. To ingest and unify data from various sources to reconcile customer identity
B. To create and orchestrate cross-channel marketing messages
C. To use harmonized data to more accurately understand the customer and business impact
D. To eliminate the need for separate business intelligence and IT data management tools
Answer: A, C
Question: 36
What does it mean to build a trust-based, first-party data asset?

A. To provide transparency and security for data gathered from individuals who provide consent for its
use and receive value in exchange
B. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance
regulations
C. To ensure opt-in consents are collected for all email marketing as required by law
D. To obtain competitive data from reliable sources through interviews, surveys, and polls

Answer: A
Question: 37
What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

A. Cities containing 'San José’, 'San Jose’, 'san jose’, or 'san jose’
B. Cities only containing 'San Jose' or 'san jose’
C. Cities only containing 'San Jose' or 'San Jose'
D. Cities only containing 'San José’ or 'san josé'

Answer: D
Question: 38
During a privacy law discussion with a customer, the customer indicates they need to honor
requests for the right to be forgotten. The consultant determines that Consent API will solve this
business need.
Which two considerations should the consultant inform the customer about? Choose
2 answers

A. Data deletion requests are reprocessed at 30, 60, and 90 days.

B. Data deletion requests are processed within 1 hour.
C. Data deletion requests are submitted for Individual profiles.
D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.

Answer: CD
Question: 39
To import campaign members into a campaign in Salesforce CRM, a user wants to export the
segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the
name.
What are two ways to achieve this outcome? Choose
2 answers

A. Include campaign identifier in the activation name.

B. Hard code the campaign identifier as a new attribute in the campaign activation.
C. Include campaign identifier in the filename specification.
D. Include campaign identifier in the segment name.

Answer: A, C
Question: 40
How can a consultant modify attribute names to match a naming convention in Cloud File Storage
targets?

A. Use a formula field to update the field name in an activation.

B. Update attribute names in the data stream configuration.
C. Set preferred attribute names when configuring activation.
D. Update field names in the data model object.

Answer: C
Question: 41
Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV) but
also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?

A. Flow Orchestration
B. Nested segments
C. Metrics on metrics
D. Streaming data transform Answer: C
Question: 42
A consultant wants to ensure that every segment managed by multiple brand teams
adheres to the same set of exclusion criteria, that are updated on a monthly basis.
What is the most efficient option to allow for this capability?

A. Create, publish, and deploy a data kit.

B. Create a reusable container block with common criteria.
C. Create a nested segment.
D. Create a segment and copy it for each brand.

Answer: B
Question: 43
A customer needs to integrate in real time with Salesforce CRM. Which
feature accomplishes this requirement?

A. Streaming transforms
B. Data model triggers
C. Sales and Service bundle
D. Data actions and Lightning web components

Answer: A
Question: 44
A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime
value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable
this calculation?

A. Unified Individual > Unified Link Individual > Sales Order

B. Unified Individual > Individual > Sales Order
C. Sales Order > Individual > Unified Individual
D. Sales Order > Unified Individual

Answer: A
Question: 45
Cumulus Financial created a segment called Multiple Investments that contains individuals who
have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and
wants to personalize the email content with information about each customer's current mutual fund
investments.
How should the Data Cloud consultant configure this activation?

A. Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on
the new segment with no additional attributes.
B. Choose the Multiple Investments segment, choose the Email contact point, add related attribute
Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".
C. Choose the Multiple Investments segment, choose the Email contact point, and add related
attribute Fund Type.
D. Include Fund Name and Fund Type by default for post processing in the target system.

Answer: B
Question: 46
A consultant is integrating an Amazon 53 activated campaign with the customer's destination system.
In order for the destination system to find the metadata about the segment, which file on the 53 will
contain this information for processing?

A. The .txt file

B. The json file
C. The .csv file
D. The .zip file
Answer: B
Question: 47
A customer notices that their consolidation rate has recently increased. They contact the consultant
to ask why.
What are two likely explanations for the increase? Choose
2 answers

A. New data sources have been added to Data Cloud that largely overlap with the existing profiles.
B. Duplicates have been removed from source system data streams.
C. Identity resolution rules have been removed to reduce the number of matched profiles.
D. Identity resolution rules have been added to the ruleset to increase the number of matched profiles.

Answer: A, D
Question: 48
A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point
balance for accrued hotel points and airline points within the same record. The client wants to split
these point systems into two separate records for better tracking and processing. What should a
consultant recommend in this scenario?

A. Clone the data source object.

B. Use batch transforms to create a second data lake object.
C. Create a junction object in Salesforce CRM and modify the ingestion strategy.
D. Create a data kit from the data lake object and deploy it to the same Data Cloud org.

Answer: B
Question: 49
A segment fails to refresh with the error "Segment references too many data lake objects (DLOS)".
Which two troubleshooting tips should help remedy this issue? Choose
2 answers

A. Split the segment into smaller segments.

B. Use calculated insights in order to reduce the complexity of the segmentation query.
C. Refine segmentation criteria to limit up to five custom data model objects (DMOs).
D. Space out the segment schedules to reduce DLO load.

Answer: A, B
Question: 50
An organization wants to enable users with the ability to identify and select text attributes from
a picklist of options.
Which Data Cloud feature should help with this use case?

A. Value suggestion
B. Data harmonization
C. Transformation formulas
D. Global picklists

Answer: A
Question: 51
A consultant is working in a customer's Data Cloud org and is asked to delete the existing identity
resolution ruleset.
Which two impacts should the consultant communicate as a result of this action? Choose
2 answers

A. All individual data will be removed.

B. Unified customer data associated with this ruleset will be removed.
C. Dependencies on data model objects will be removed.
D. All source profile data will be removed

Answer: B, C
Question: 52
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis
to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and available
to use for any segment?

A. Calculated Insight > Refresh Data Stream > Identity Resolution

B. Refresh Data Stream > Calculated Insight > Identity Resolution
C. Identity Resolution > Refresh Data Stream > Calculated Insight
D. Refresh Data Stream > Identity Resolution > Calculated Insight
 Answer: D
Question: 53
Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to
maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the
scheduled activations?

A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and
segments before the activations are scheduled to run.
B. Set a refresh schedule for the calculated insights to occur every hour.
C. Ensure the activations are set to Incremental Activation and automatically publish every hour.
D. Ensure the segments are set to Rapid Publish and set to refresh every hour.

Answer: A
Question: 54
Which two requirements must be met for a calculated insight to appear in the
segmentation canvas? Choose 2 answers

A. The metrics of the calculated insights must only contain numeric values.
B. The primary key of the segmented table must be a metric in the calculated insight.
C. The calculated insight must contain a dimension including the Individual or Unified Individual Id.
D. The primary key of the segmented table must be a dimension in the calculated insight.

Answer: C, D
Question: 55
A customer requests that their personal data be deleted.
Which action should the consultant take to accommodate this request in Data Cloud?

A. Use a streaming API call to delete the customer's information.

B. Use Profile Explorer to delete the customer data from Data Cloud.
C. Use Consent API to request deletion of the customer's information.
D. Use the Data Rights Subject Request tool to request deletion of the customer's information.

Answer: D
Question: 56
What does the Ignore Empty Value option do in identity resolution?

A. Ignores empty fields when running any custom match rules

B. Ignores empty fields when running reconciliation rules
C. Ignores Individual object records with empty fields when running identity resolution rules
D. Ignores empty fields when running the standard match rules
 Answer: B
Question: 57
Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name
and Normalized Email.
What should NTO do to ensure the best email address is activated?

A. Include Contact Point Email object Is Active field as a match rule.

B. Use the source priority order in activations to make sure a contact point from the desired source is
delivered to the activation target.
C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation
rule.
D. Set the default reconciliation rule to Last Updated.

Answer: B
Question: 58
A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be brought into Data Cloud does not include that key performance
indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?

A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
B. Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation
C. Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation
D. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

Answer: A
Question: 59
During discovery, which feature should a consultant highlight for a customer who has multiple data
sources and needs to match and reconcile data about individuals into a single unified profile?

A. Data Cleansing
B. Harmonization
C. Data Consolidation
D. Identity Resolution

Answer: D
Question: 60
Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that
have purchased within the past 6 months. The consultant created a segment to meet this
requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within
the last week.
What should the consultant use to remove the recent customers?
A. Batch transforms
B. Segmentation exclude rules
C. Related attributes
D. Streaming insight

Answer: B
Question: 61
A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate
that it has been modeled successfully to its linked data model object. The user will also need to make
changes if required. What is the minimum permission set needed to accommodate this use case?

A. Data Cloud for Marketing Specialist

B. Data Cloud Admin
C. Data Cloud User
D. Data Cloud for Marketing Data Aware Specialist

Answer: C
Question: 62
Which data stream category should be assigned to use the data for time-based operations in
segmentation and calculated insights?

A. Individual
B. Transaction
C. Sales Order
D. Engagement

Answer: B
Question: 63
Which data model subject area should be used for any Organization, Individual, or Member in the
Customer 360 data model?

A. Engagement
B. Membership
C. Party
D. Global Account
Answer: C
Question: 64
Which method should a consultant use when performing aggregations in windows of 15 minutes on
data collected via the Interaction SDK or Mobile SDK?

A. Batch transform
B. Calculated insight
C. Streaming insight
D. Formula fields

Answer: C
Question: 65
Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud
data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles? Choose
2 answers

A. Personalization
B. MobileConnect
C. Loyalty Management
D. MobilePush

Answer: B, D
Question: 66
A customer has a custom Customer Email c object related to the standard Contact object in Salesforce
CRM. This custom object stores the email address a Contact that they want to use for activation. To
which data entity is mapped?

A. Contact
B. Contact Point_Email
C. Custom customer Email__c object
D. Individual

Answer: B
Question: 67
During discovery, which feature should a consultant highlight for a customer who has busources and
needs to match and reconcile data about individuals into a single unified profile?

A. Harmonization
B. Data Cleansing
C. Data Consolidation
D. Identity Resolution

Answer: D
Question: 68
Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail
via a Cloud File Storage activation. The company also wants to analyze individuals who have been in
the segment within the last 2 years.
Which Data Cloud component allows for this?
A. Nested segments
B. Segment exclusion
C. Calculated insights
D. Segment membership data model object

Answer: D
Question: 69
Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a
new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file
contains a timestamp in a standardized naming convention.
Which two options should a consultant configure when ingesting this data stream? Choose
2 answers

A. Ensure that deletion of old files is enabled.

B. Ensure the refresh mode is set to "Upsert".
C. Ensure the filename contains a wildcard to a accommodate the timestamp.
D. Ensure the refresh mode is set to "Full Refresh.’’

Answer: B, C
Question: 70
Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data
Cloud on a daily basis?

A. Automation Studio and Profile file API

B. Marketing Cloud Connect API
C. Marketing Cloud Data extension Data Stream
D. Email Studio Starter Data Bundle

Answer: C
Question: 71
A customer has a requirement to be able to view the last time each segment was published within
their Data Cloud org.
Which two features should the consultant recommend to best address this requirement? Choose
2 answers

A. Profile Explorer
B. Calculated insight
C. Dashboard
D. Report

Answer: C D
Question: 72
Which information is provided in a .csv file when activating to Amazon S3?

A. An audit log showing the user who activated the segment and when it was activated
B. The activated data payload
C. The metadata regarding the segment definition
D. The manifest of origin sources within Data Cloud

Answer: B
Question: 73
Which operator should a consultant use to create a segment for a birthday campaign that is evaluated
daily?

A. Is Today
B. Is Birthday
C. Is Between
D. Is Anniversary Of

Answer: D
Question: 74
Luxury Retailers created a segment targeting high value customers that it activates through Marketing
Cloud for email communication. The company notices that the activated count is smaller than the
segment count.
What is a reason for this?

A. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the
individual does not have a related Contact Point, it will not be activated.
B. Marketing Cloud activations automatically suppress individuals who are unengaged and have
not opened or clicked on an email in the last six months.
C. Marketing Cloud activations only activate those individuals that already exist in Marketing
Cloud. They do not allow activation of new records.
D. Marketing Cloud activations apply a frequency cap and limit the number of records that can
be sent in an activation.

Answer: A
Question: 75
A Data Cloud consultant recently added a new data source and mapped some of the data to a new
custom data model object (DMO) that they want to use for creating segments. However, they cannot
view the newly created DMO when trying to create a new segment. What is the cause of this issue?

A. Data has not yes been ingested into the DMO.

B. The new DMO is not of category Profile.
C. The new DMO does not have a relationship to the individual DMO
D. Segmentation is only supported for the Individual and Unified Individual DMOs.

Answer: B
Question: 76
Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data
Cloud users.
What should the consultant do to accomplish this?

A. Use streaming transforms to filter out Account data based on Country and map to separate data
model objects accordingly.
B. Use the data spaces feature and applying filtering on the Account data lake object based on Country.
C. Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.
D. Use formula fields based on the account Country field to filter incoming records.

Answer: B
Question: 77
How does Data Cloud handle an individual's Right to be Forgotten?

A. Deletes the records from all data source objects, and any downstream data model objects are
updated at the next scheduled ingestion
B. Deletes the specified Individual record and its Unified Individual Link record.
C. Deletes the specified Individual and records from any data source object mapped to the Individual
data model object.
D. Deletes the specified Individual and records from any data model object/data lake object related to
the Individual.
Answer: D
Question: 78
A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles
that may share certain personally identifying information (PII).
Which matching rule criteria should a consultant recommend for the most accurate matching results?

A. Party Identification on Patient ID

B. Exact Last Name and Emil
C. Email Address and Phone
D. Fuzzy First Name, Exact Last Name, and Email

Answer: A
Question: 79
A user is not seeing suggested values from newly-modeled data when building a segment. What
is causing this issue?

A. Value suggestion is still processing and to be available.

B. Value suggestion requires Data Aware Specialist permissions at a minimum.
C. Value suggestion can only work on direct attributes and not related attributes.
D. Value suggestion will only return result for the first 50 values of a specific attribute.
 Answer: A
Question: 80
A consultant is building a segment to announce a new product launch for customers that have
previously purchased black pants.
How should the consultant place attributes for product color and product type from the Order Product
object to meet this criteria?

A. Place the attribute for product color in one container and the attribute for product type in another
container.
B. Place an attribute for the "black" calculated insight to dynamically apply
C. Place the attributes for product and product type as direct attributes.
D. Place the attributes for product color and product type in a single container.

Answer: D
Question: 81
Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in
real time and send out a notification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?

A. Use a calculated insight paired with a flow.

B. Use streaming data transform with a flow.
C. Use a streaming insight paired with a data action
D. Use streaming data transform combined with a data action.
Answer: C
Question: 82
Cumulus Financial uses calculated insights to compute the total banking value per branch for its high
net worth customers. In the calculated insight, "banking value" is a metric, "branch" is a dimension,
and "high net worth" is a filter.
What can be included as an attribute in activation?

A. "high net worth" (filter)

B. "branch" (dimension) and "banking metric)
C. "banking value" (metric)
D. "branch" (dimension)

Answer: D
Question: 83
Cloud Kicks wants to be able to build a segment of customers who have visited its website within the
previous 7 days.
Which filter operator on the Engagement Date field fits this use case?

A. Is Between
B. Greater than Last Number of
C. Next Number of Days
D. Last Number of Days

Answer: D
Question: 84
The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently,
a new custom field named Business Priority is created on the Case object in Salesforce CRM. However,
the new field is not available when trying to add it to the data stream.
Which statement addresses the cause of this issue?

A. The Salesforce Integration User Is missing Rad permissions on the newly created field.
B. The Salesforce Data Loader application should be used to perform a bulk upload from a desktop.
C. Custom fields on the Case object are not supported for ingesting into Data Cloud.
D. After 24 hours when the data stream refreshes it will automatically include any new fields that were
added to the Salesforce CRM.

Answer: A
Question: 85
Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which three features ca e consultant use to validate the data on a unified profile? Choose
3 answers

A. Identity Resolution
B. Query APL
C. Data Explorer
D. Profile Explorer
E. Data Actions

Answer: A, C, D
Question: 86
A Data Cloud consultant recently discovered that their identity resolution process is matching
individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?

A. Modify the existing ruleset with stricter matching criteria, run the ruleset and review the
updated results, then adjust as needed until the individuals are matching correctly.
B. Create and run a new rules fewer matching rules, compare the two rulesets to review and
verify the results, and then migrate to the new ruleset once approved.
C. Create and run a new ruleset with stricter matching criteria, compare the two rulesets to
review and verify the results, and then migrate to the new ruleset once approved.
D. Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review
and verify the results, and then migrate to the new ruleset once approved.
 Answer: C
Question: 87
A retail customer wants to bring customer data from different sources
and wants to take advantage of identity resolution so that it can be
used in segmentation.
On which entity should this be segmented for activation membership?

A. Subscriber
B. Unified Individual
C. Unified Contact
D. Individual
Answer: B
Question: 88
A consultant is reviewing a recent activation using engagement-based related attributes but is not
seeing any related attributes in their payload for the majority of their segment members. Which two
areas should the consultant review to help troubleshoot this issue? Choose 2 answers

A. The related engagement events occurred within the last 90 days.

B. The activations are referencing segments that segment on profile data rather than engagement
data.
C. The correct path is selected for the related attributes.
D. The activated profiles have a Unified Contact Point.

Answer:A C

Question: 89
How does identity resolution select attributes for unified individuals when there Is conflicting
information in the data model?

A. Creates additional contact points

B. Leverages reconciliation rules
C. Creates additional rulesets
D. Leverages match rules

Answer: B
Question: 90
A consultant is setting up a data stream with transactional data,
Which field type should the consultant choose to ensure that leading
zeros in the purchase order number are preserved?

A. Text
B. Number
C. Decimal
D. Serial
Answer: A
Question: 91
Which statement about Data Cloud's Web and Mobile Application Connector is true?

A. A standard schema containing event, profile, and transaction data is created at the time the
connector is configured.
B. The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.
C. Any data streams associated with the connector will be automatically deleted upon deleting the
app from Data Cloud Setup.
D. The connector schema can be updated to delete an existing field.

Answer: B
Question: 92
A consultant needs to package Data Cloud components from one organization
to another.
Which two Data Cloud components should the consultant include in a
data kit to achieve this goal? Choose 2 answers

A. Data model objects

B. Segments
C. Calculated insights
D. Identity resolution rulesets

Answer: A, D
Question: 93
A customer has a calculated insight about lifetime value.
What does the consultant need to be aware of if the calculated insight.
needs to be modified?

A. Mew dimensions can be added.

B. Existing dimensions can be removed.
C. Existing measures can be removed.
D. Mew measures can be added.

Answer: B
Question: 94
A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting
related attributes, they cannot find a specific set of attributes they know to be related to the individual.
Which statement explains why these attributes are not available?

A. The segment is not segmenting on profile data.

B. The attributes are being used in another activation.
C. The desired attributes reside on different related paths.
D. Activations can only include 1-to-1 attributes.

Answer: C
Question: 95
A consultant wants to build a new audience in Data Cloud.
Which three criteria can the consultant include when building a segment?
Choose 3 answers

A. Direct attributes
B. Data stream attributes
C. Calculated Insights
D. Related attributes
E. Streaming insights
Answer: A, C, D
Question: 96
A consultant is planning the ingestion of a data stream that has profile information including a mobile
phone number.
To ensure that the phone number can be used for future SMS campaigns, they need to confirm the
phone number field is in the proper E164 Phone Number format. However, the phone numbers in the
file appear to be in varying formats.
What is the most efficient way to guarantee that the various phone number formats are standardized?

A. Create a formula field to standardize the format.

B. Edit and update the data in the source system prior to sending to Data Cloud.
C. Assign the PhoneNumber field type when creating the data stream.
D. Create a calculated insight after ingestion.

Answer: C
Question: 97
A user Is not seeing suggested values from newly-modeled data when building a segment. What
is causing this issue?

A. Value suggestion will only return results for the first 50 values of a specific attribute,
B. Value suggestion can only work on direct attributes and not related attributes.
C. Value suggestion requires Data Aware Specialist permissions at a minimum.
D. Value suggestion is still processing and takes up to 24 hours to be available.

Answer: D
Question: 98
A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based
on the requirements, the consultant determines they will use streaming insights to trigger a data
action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the cadence
required?

A. Set the activation schedule to hourly.

B. Configure the data to be ingested in hourly batches.
C. Set the journey entry schedule to run every hour.
D. Set the insights aggregation time window to 1 hour.

Answer: D
Question: 99
A consultant is helping a beauty company ingest its profile data into Data Cloud. The company’s source
data includes several fields, such as eye color, skin type, and hair color, that are not fields in the
standard Individual data model object (DMO).
What should the consultant recommend to map this data to be used for both segmentation and
identity resolution?

A. Create a custom DMO from scratch that has all fields that are needed.
B. Create a custom DMO with only the additional fields and map it to the standard Individual DMO.
C. Create custom fields on the standard Individual DMO.
D. Duplicate the standard Individual DMO and add the additional fields.

Answer: C
Question: 100
The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs
page on its website at least twice within the last 24 hours. They want the information about these
candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting
system.
Which feature should a consultant recommend to achieve this goal?

A. Streaming data transform

B. Streaming insight
C. Calculated insight
D. Batch bata transform
Answer: B
Question: 101
A customer has multiple team members who create segment audiences that work in different time
zones. One team member works at the home office in the Pacific time zone, that matches the org Time
Zone setting. Another team member works remotely in the Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?
A. The team member in the Pacific time zone.
B. The team member in the Eastern time zone.
C. Neither team member; Data Cloud shows all schedules in GMT.
D. Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of
the logged-in user

Answer: D
Question: 102
Cumulus Financial wants its service agents to view a display of all cases associated with a Unified
Individual on a contact record.
Which two features should a consultant consider for this use case? Choose
2 answers

A. Data Action
B. Profile API
C. Lightning Web Components
D. Query APL

Answer: B, C
Question: 103
A Data Cloud Consultant Is in the process of setting up data streams for a new service-based data
source.
When ingesting Case data, which field is recommended to be associated with the Event Time field?

A. Last Modified Date

B. Resolution Date
C. Escalation Date
D. Creation Date

Answer: A
Question: 104
Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get a unified
view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data ingesting order data using the
B2C Commerce Order Bundle?

A. The B2C Commerce Order Bundle ingests 12 months of historical data.

B. The B2C Commerce Order Bundle ingests 6 months of historical data.
C. The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders
from that point on.
D. The B2C Commerce Order Bundle ingests 30 days of historical data.

Answer: C
4 of 60. What does the Source Sequence reconciliation rule do in identity resolution?
A. Includes data from sources where the data is most frequently occurring
B. Includes which individual records should be merged into a unified profile by setting a
priority for specific data sources
C. Identifies which data sources should be used in the process of reconciliation by prioritizing
the most recently updated data source.
D. Sets the priority of specific data sources when building attributes in a unified profile, such
as a first or last name

7 of 60. A new user of Data Cloud only needs to be able to review individual rows of ingested
data and validate that it has been modeled successfully to its linked data model object. The
user will also need to make changes if required.
What is the minimum permission set needed to accommodate this use case?
A. Dats Cloud for Marketing Specialist
B. Data Cloud Admin
C. Data Cloud User
D. Data Cloud for Marketing Data Aware Specialist

8 of 60. Which data stream category should be assigned to use the data for time-based
operations in segmentation and calculated insights?
A. Individual
B. Transaction
C. Sales Order
D. Engagement

14 of 60. Which method should a consultant use when performing aggregations in windows
of 15 minutes on data collected via the Interaction SDK or Mobile SDK?
A. Batch transform
B. Calculated insight
C. Streaming insight
D. Formula fields

17 of 60. A customer has a custom Customer_Email_c object related to the standard Contact
object in Salesforce CRM. This custom object stores the email address for a Contact that they
want to use for activation.
To which data entity is this mapped?
A. Contact
B. Contact Point Email
C. Custom Customer_Email_c object
D. Individual

24 of 60. Which solution provides an easy way to ingest Marketing Cloud subscriber profile
attributes into Data Cloud on a daily basis?
A. Automation Studio and Profile API
B. Marketing Cloud Connect API
C. Marketing Cloud Data Extension Data Stream
D. Email Studio Starter Data Bundle
26 of 60. A customer has a requirement to be able to view the last time each segment was
published within their Data Cloud org.
Which two features should the consultant recommend to best address this requirement
Choose 2 answers
A. Profile Explorer
B. Calculated insights
C. Dashboard
D. Report

37 of 60. A Data Cloud consultant recently added a new data source and mapped some of the
data to a new custom data model object (DMO) that they want to use for creating segments.
However, they cannot view the newly created DMO when trying to create a new segment.
What is the cause of this issue?

A. Date has not yet been ingested into the DMO

B. The new DMD is not of category Profile
C. The new DMO does not have a relationship to the Individual DMO
D. Segmentation is only supported for the Individual and Unified Individual DMOs

40 of 60. Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which three features can the consultant use to validate the data on a unified profile? Choose
3 answers

A. Identity Resolution
B. Query API
C. Data Explorer
D. Profile Explorer
E. Data Actions
1 of 60. Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,
monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores
that it activates to a Marketing Cloud activation target.

Which two actions are required when configuring the activation?

Choose 2 answers

A. Add additional attributes.

B. Choose a segment.

C. Select contact points.

D. Add the calculated insight in the activation.

2 of 60. A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.

Which configuration change should a consultant consider in order to increase the consolidation
rate?

A. Change reconciliation rules to Most Occuring.

B. Increase the number of matching rules.

C. Include additional attributes in the existing matching rules.

D. Reduce the number of matching rules.

3 of 60. A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.

Which authentication type should the consultant recommend to connect to the S3 bucket from Data
Cloud?

A. Use an S3 Private Key Certificate.

B. Use an S3 Encrypted Username and Password.

C. Use a JWT Token generated on S3.

D. Use an S3 Access Key and Secret Key.

4 of 60. A consultant has an activation that is set to publish every 12 hours, but has discovered that
updates to the data prior to activation are delayed by up to 24 hours.

Which two areas should a consultant review to troubleshoot this issue?

Choose 2 answers

A. Review data transformations to ensure they're run after calculated insights.

B. Review calculated insights to make sure they're run before segments are refreshed.

C. Review segments to ensure they're refreshed after the data is ingested.

D. Review calculated insights to make sure they're run after the segments are refreshed.

5 of 60. Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.

Which engagement channel data will require custom integration?

A. SMS

B. Email

C. CloudPage

D. Mobile push

6 of 60. Which permission setting should a consultant check if the custom Salesforce CRM object is
not available in New Data Stream configuration?

A. Confirm the Create object permission is enabled in the Data Cloud org.

B. Confirm the View All object permission is enabled in the source Salesforce CRM org.

C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.

D. Confirm that the Modify Object permission is enabled in the Data Cloud org.

7 of 60. Which two common use cases can be addressed with Data Cloud?

Choose 2 answers

A. Understand and act upon customer data to drive more relevant experiences.

B. Govern enterprise data lifecycle through a centralized set of policies and processes.

C. Harmonize data from multiple sources with a standardized and extendable data model.

D. Safeguard critical business data by serving as a centralized system for backup and disaster
recovery.
8 of 60. Where is value suggestion for attributes in segmentation enabled when creating the DMO?

A. Data Mapping

B. Data Transformation

C. Segment Setup

D. Data Stream Setup

9 of 60. A Data Cloud customer wants to adjust their identity resolution rules to increase their
accuracy of matches. Rather than matching on email address, they want to review a rule that joins
their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case?

Choose 2 answers

A. Map the primary key from the two systems to Party Identification, using CRM ID as the
identification name for both.

B. Map the primary key from the two systems to party identification, using CRM ID as the
identification name for individuals

coming from the CRM, and Marketing ID as the identification name for individuals coming from the
marketing platform.

C. Create a custom matching rule for an exact match on the Individual ID attribute.

D. Create a matching rule based on party identification that matches on CRM ID as the party
identification name.

10 of 60. Which consideration related to the way Data Cloud ingests CRM data is true?

A. CRM data cannot be manually refreshed and must wait for the next scheduled synchronization,

B. The CRM Connector's synchronization times can be customized to up to 15-minute intervals.

C. Formula fields are refreshed at regular sync intervals and are updated at the next full refresh.

D. The CRM Connector allows standard fields to stream into Data Cloud in real time.
11 of 60. What does the Source Sequence reconciliation rule do in identity resolution?

A. Includes data from sources where the data is most frequently occurring

B. Identifies which individual records should be merged into a unified profile by setting a priority for
specific data sources

C. Identifies which data sources should be used in the process of reconcillation by prioritizing the
most recently updated data source

D. Sets the priority of specific data sources when building attributes in a unified proflle, such as a
first or last name

12 of 60. Which two dependencies prevent a data stream from being deleted?

Choose 2 answers

A. The underlying data lake object is used in activation.

B. The underlying data lake object is used in a data transform.

C. The underlying data lake object is mapped to a data model object.

D. The underlying data lake object is used in segmentation.

13 of 60. What should a user do to pause a segment activation with the intent of using that segment
again?

A. Deactivate the segment.

B. Delete the segment.

C. Skip the activation.

D. Stop the publish schedule.

14 of 60. When creating a segment on an individual, what is the result of using two separate
containers linked by an AND as shown below?

GoodsProduct | Count | At Least | 1

Color | Is Equal To I red

AND

GoodsProduct | Count | At Least | 1

PrimaryProductCategory | Is Equal To I shoes

A. Individuals who purchased at least one of any 'red' product and also purchased at least one pair
of 'shoes'

B. Individuals who purchased at least one 'red shoes' as a single line item in a purchase

C. Individuals who made a purchase of at least one 'red shoes' and nothing else

D. Individuals who purchased at least one of any 'red' product or purchased at least one pair of
'shoes'

15 of 60. What should an organization use to stream inventory levels from an inventory
management system into Data Cloud in a fast and scalable, near-real-time way?

A. Cloud Storage Connector

B. Commerce Cloud Connector

C. Ingestion API

D. Marketing Cloud Personalization Connector

16 of 60. Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new
line of business. The new business specializes in gourmet camping food. For business reasons as well
as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.

Which capability best supports NTO's desire to separate its data by brand?

A. Data streams for each brand

B. Data model objects for each brand

C. Data spaces for each brand

D. Data sources for each brand

17 of 60. Cumulus Financial created a segment called High Investment Balance Customers. This is a
foundational segment that includes several segmentation criteria the marketing team should
consistently use.

Which feature should the consultant suggest the marketing team use to ensure this consistency
when creating future, more refined segments?

A. Create new segments using nested segments.

B. Create a High Investment Balance calculated insight.

C. Package High Investment Balance Customers in a data kit.

D. Create new segments by cloning High Investment Balance Customers.

18 of 60. Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone,
and work phone as three separate fields for its customers on the Contact record. The company plans
to use Data Cloud and ingest the Contact object via the CRM Connector.

What is the most efficient approach that a consultant should take when ingesting this data to ensure
all the different phone numbers are properly mapped and available for use in activation?

A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the
Contact Point Phone data map object from the Contact data stream.

B. Ingest the Contact object and use streaming transforms to normalize the phone numbers from
the Contact data stream into a separate Phone data lake object (DLO) that contains three rows,
and then map this new DLO to the Contact Point Phone data map object.

C. Ingest the Contact object and then create a calculated insight to normalize the phone numbers,
and then map to the Contact Point Phone data map object.

D. Ingest the Contact object and create formula fields in the Contact data stream on the phone
numbers, and then map to the Contact Point Phone data map object.

19 of 60. A customer has a Master Customer table from their CRM to ingest into Data Cloud. The
table contains a name and primary email address, along with other personally Identifiable
information (PII).

How should the fields be mapped to support identity resolution?

A. Create a new custom object with fields that directly match the incoming table.

B. Map all fields to the Customer object.

C. Map name to the Individual object and email address to the Contact Phone Email object.

D. Map all fields to the Individual object, adding a custom field for the email address.
20 of 60. Cloud Kicks received a Request to be Forgotten by a customer.

In which two ways should a consultant use Data Cloud to honor this request?

Choose 2 answers

A. Delete the data from the incoming data stream and perform a full refresh.

B. Add the Individual ID to a headerless file and use the delete from file functionality.

C. Use Data Explorer to locate and manually remove the Individual.

D. Use the Consent API to suppress processing and delete the Individual and related records from
source data streams.

21 of 60. Cumulus Financial uses Data Cloud to segment banking customers and activate them for
direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who
have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

A. Segment exclusion

B. Nested segments

C. Segment membership data model object

D. Calculated insights

22 of 60. What is Data Cloud's primary value to customers?

A. To provide a unified view of a customer and their related data

B. To connect all systems with a golden record

C. To create a single source of truth for all anonymous data

D. To create personalized campaigns by listening, understanding, and acting on customer behavior

23 of 60. During an implementation project, a consultant completed ingestion of all data streams for
their customer.

Prior to segmenting and acting on that data, which additional configuration is required?

A. Data Activation

B. Calculated Insights

C. Data Mapping

D. Identity Resolution
24 of 60. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud
and bring two years of transactional history into Data Cloud.

What should NTO use to achieve this?

A. B2C Commerce Starter Bundles

B. Direct Sales Order entity ingestion

C. Direct Sales Product entity ingestion

D. B2C Commerce Starter Bundles plus a custom extract

25 of 60. A customer has a requirement to receive a notification whenever an activation fails for a
particular segment.

Which feature should the consultant use to solution for this use case?

A. Flow

B. Report

C. Activation alert

D. Dashboard

26 of 60. Which two steps should a consultant take if a successfully configured Amazon S3 data
stream fails to refresh with a "NO FILE FOUND" error message?

Choose 2 answers

A. Check if correct permissions are configured for the Data Cloud user.

B. Check if the Amazon S3 data source is enabled in Data Cloud Setup.

C. Check If the file exists in the specified bucket location.

D. Check if correct permissions are configured for the S3 user.

27 of 60. A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?

Choose 2 answers

A. Data Harmonization

B. Unified Profiles

C. Master Data Management

D. Data Marketplace
28 of 60. A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of
their customers.

Which object should the consultant use in identity resolution to perform exact match rules on the
Loyalty ID?

A. Party Identification object

B. Loyalty Identification object

C. Individual object

D. Contact Identification object

29 of 60. Which data model subject area defines the revenue or quantity for an opportunity by
product family?

A. Engagement

B. Product

C. Party

D. Sales Order

30 of 60. Which configuration supports separate Amazon S3 buckets for data ingestion and
activation?

A. Dedicated S3 data sources in Data Cloud setup

B. Multiple S3 connectors in Data Cloud setup

C. Dedicated S3 data sources in activation setup

D. Separate user credentials for data stream and activation target

31 of 60. A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site.

How should the file be brought into Data Cloud?

A. Ingest the file with the SFTP Connector.

B. Ingest the file through the Cloud Storage Connector.

C. Manually import the file using the Data Import Wizard.

D. Use Salesforce's Dataloader application to perform a bulk upload from a desktop.

32 of 60. When performing segmentation or activation, which time zone is used to publish and
refresh data?

A. Time zone specified on the activity at the time of creation

B. Time zone of the user creating the activity

C. Time zone of the Data Cloud Admin user

D. Time zone set by the Salesforce Data Cloud org

33 of 60. Cumulus Financial is currently using Data Cloud and ingesting transactional data from its
backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the
company created a formula field in Data Cloud to create a custom classification. It now needs to
update this formula to account for more classifications.

What should the consultant keep in mind with regard to formula field updates when using the S3
Connector?

A. Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.

B. Data Cloud will only update the formula on a go-forward basis for new records.

C. Data Cloud does not support formula field updates for data streams of type upsert.

D. Data Cloud will update the formula for all records at the next incremental upsert refresh.

34 of 60. Luxury Retailers created a segment targeting high value customers that it activates through
Marketing Cloud for email communication. The company notices that the activated count is smaller
than the segment count.

What is a reason for this?

A. Marketing Cloud activations apply a frequency cap and limit the number of records that can be
sent in an activation.

B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the
individual does not have a related Contact Point, it will not be activated.

C. Marketing Cloud activations automatically suppress individuals who are unengaged and have not
opened or clicked on an email in the last six months.

D. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.
They do not allow activation of new records.
35 of 60. Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.

Which two use cases are considered a good fit for Data Cloud?

Choose 2 answers

A. To ingest and unify data from various sources to reconcile customer identity

B. To create and orchestrate cross-channel marketing messages

C. To use harmonized data to more accurately understand the customer and business impact

D. To eliminate the need for separate business intelligence and IT data management tools

36 of 60. What does it mean to build a trust-based, first-party data asset?

A. To provide transparency and security for data gathered from individuals who provide consent
for its use and receive value in exchange

B. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance
regulations

C. To ensure opt-in consents are collected for all email marketing as required by law

D. To obtain competitive data from reliable sources through interviews, surveys, and polls

37. What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

A. Cities containing 'San José', 'San Jose', 'san jose', or 'san jose'

B. Cities only containing 'San Jose' or 'san jose'

C. Cities only containing 'San Jose' or 'San Jose'

D. Cities only containing 'San José' or 'san josé'

38 of 60. During a privacy law discussion with a customer, the customer indicates they need to
honor requests for the right to be forgotten. The consultant determines that Consent API will solve
this business need.

Which two considerations should the consultant inform the customer about?

Choose 2 answers

A. Data deletion requests are reprocessed at 30, 60, and 90 days.

B. Data deletion requests are processed within 1 hour.

C. Data deletion requests are submitted for Individual profiles.

D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.
39 of 60. To import campaign members into a campaign in Salesforce CRM, a user wants to export
the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in
the name.

What are two ways to achieve this outcome?

Choose 2 answers

A. Include campaign identifier in the activation name.

B. Hard code the campaign identifier as a new attribute in the campaign activation.

C. Include campaign identifier in the filename specification.

D. Include campaign identifier in the segment name.

40 of 60. How can a consultant modify attribute names to match a naming convention in Cloud File
Storage targets?

A. Use a formula field to update the field name in an activation.

B. Update attribute names in the data stream configuration.

C. Set preferred attribute names when configuring activation.

D. Update field names in the data model object.

41 of 60. Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV)
but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

A. Flow Orchestration

B. Nested segments

C. Metrics on metrics

D. Streaming data transform

42 of 60. A consultant wants to ensure that every segment managed by multiple brand teams
adheres to the same set of exclusion criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this capability?

A. Create, publish, and deploy a data kit.

B. Create a reusable container block with common criteria.

C. Create a nested segment.

D. Create a segment and copy it for each brand.

43 of 60. A customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?

A. Streaming transforms

B. Data model triggers

C. Sales and Service bundle

D. Data actions and Lightning web components

44 of 60. A user wants to be able to create a multi-dimensional metric to identify unified individual
lifetime value (LTV).

Which sequence of data model object (DMO) joins is necessary within the calculated Insight to
enable this calculation?

A. Unified Individual > Unified Link Individual > Sales Order

B. Unified Individual > Individual > Sales Order

C. Sales Order > Individual > Unified Individual

D. Sales Order > Unified Individual

45 of 60. Cumulus Financial created a segment called Multiple Investments that contains individuals
who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering, and
wants to personalize the email content with information about each customer's current mutual fund
investments.

How should the Data Cloud consultant configure this activation?

A. Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on
the new segment with no additional attributes.

B. Choose the Multiple Investments segment, choose the Email contact point, add related
attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C. Choose the Multiple Investments segment, choose the Email contact point, and add related
attribute Fund Type.

D. Include Fund Name and Fund Type by default for post processing in the target system.
46 of 60. A consultant is integrating an Amazon 53 activated campaign with the customer's
destination system.

In order for the destination system to find the metadata about the segment, which file on the 53 will
contain this information for processing?

A. The .txt file

B. The json file

C. The .csv file

D. The .zip file

47 of 60. A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.

What are two likely explanations for the increase?

Choose 2 answers

A. New data sources have been added to Data Cloud that largely overlap with the existing profiles.

B. Duplicates have been removed from source system data streams.

C. Identity resolution rules have been removed to reduce the number of matched profiles.

D. Identity resolution rules have been added to the ruleset to increase the number of matched
profiles.

48 of 60. A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains
a point balance for accrued hotel points and airline points within the same record. The client wants
to split these point systems into two separate records for better tracking and processing.

What should a consultant recommend in this scenario?

A. Clone the data source object.

B. Use batch transforms to create a second data lake object.

C. Create a junction object in Salesforce CRM and modify the ingestion strategy.

D. Create a data kit from the data lake object and deploy it to the same Data Cloud org.
49 of 60. A segment fails to refresh with the error "Segment references too many data lake objects
(DLOS)".

Which two troubleshooting tips should help remedy this issue?

Choose 2 answers

A. Split the segment into smaller segments.

B. Use calculated insights in order to reduce the complexity of the segmentation query.

C. Refine segmentation criteria to limit up to five custom data model objects (DMOs).

D. Space out the segment schedules to reduce DLO load.

50 of 60. An organization wants to enable users with the ability to identify and select text attributes
from a picklist of options.

Which Data Cloud feature should help with this use case?

A. Value suggestion

B. Data harmonization

C. Transformation formulas

D. Global picklists

51 of 60. A consultant is working in a customer's Data Cloud org and is asked to delete the existing
identity resolution ruleset.

Which two impacts should the consultant communicate as a result of this action?

Choose 2 answers

A. All individual data will be removed.

B. Unified customer data associated with this ruleset will be removed.

C. Dependencies on data model objects will be removed.

D. All source profile data will be removed.

52 of 60. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily
basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available
to use for any segment?

A. Calculated Insight > Refresh Data Stream > Identity Resolution

B. Refresh Data Stream > Calculated Insight > Identity Resolution

C. Identity Resolution > Refresh Data Stream > Calculated Insight

D. Refresh Data Stream > Identity Resolution > Calculated Insight

53 of 60. Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to
maintain accuracy in the customer's scheduled campaign messages.

What should the consultant do to ensure the ecommerce data is ready for use for each of the
scheduled activations?

A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights
and segments before the activations are scheduled to run.

B. Set a refresh schedule for the calculated insights to occur every hour.

C. Ensure the activations are set to Incremental Activation and automatically publish every hour.

D. Ensure the segments are set to Rapid Publish and set to refresh every hour.

54 of 60. Which two requirements must be met for a calculated insight to appear in the
segmentation canvas?

Choose 2 answers

A. The metrics of the calculated insights must only contain numeric values.

B. The primary key of the segmented table must be a metric in the calculated insight.

C. The calculated insight must contain a dimension including the Individual or Unified Individual Id.

D. The primary key of the segmented table must be a dimension in the calculated insight.
55 of 60. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?

A. Use a streaming API call to delete the customer's information.

B. Use Profile Explorer to delete the customer data from Data Cloud.

C. Use Consent API to request deletion of the customer's information.

D. Use the Data Rights Subject Request tool to request deletion of the customer's information.

56 of 60. What does the Ignore Empty Value option do in identity resolution?

A. Ignores empty fields when running any custom match rules

B. Ignores empty fields when running reconciliation rules

C. Ignores Individual object records with empty fields when running identity resolution rules

D. Ignores empty fields when running the standard match rules

57 of 60. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy
Name and Normalized Email.

What should NTO do to ensure the best email address is activated?

A. Include Contact Point Email object Is Active field as a match rule.

B. Use the source priority order in activations to make sure a contact point from the desired
source is delivered to the activation target.

C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation
rule.

D. Set the default reconciliation rule to Last Updated.

58 of 60. A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be brought into Data Cloud does not include that key
performance indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?

A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B. Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C. Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation
59 of 60. During discovery, which feature should a consultant highlight for a customer who has
multiple data sources and needs to match and reconcile data about individuals into a single unified
profile?

A. Data Cleansing

B. Harmonization

C. Data Consolidation

D. Identity Resolution

60 of 60. Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that
have purchased within the past 6 months. The consultant created a segment to meet this
requirement.

Now, NTO brings an additional requirement to suppress customers who have made purchases within
the last week.

What should the consultant use to remove the recent customers?

A. Batch transforms

B. Segmentation exclude rules

C. Related attributes

D. Streaming insights
1of60.Which data model subject areashouldbeusedforanyOrganization, Individual, orMember
intheCustomer360data model?

A.Party

B.Global Account

C.Membership

D.Engagement

2of60.WhatisData Cloud'sprimaryvaluetocustomers?

A.Toprovideaunifiedviewofacustomerandtheirrelateddata

B.Toconnect all systemswitha goldenrecord

C.Tocreatea singlesourceoftruthforall anonymousdata

D.Tocreatepersonalizedcampaignsbylistening,understanding, andactingoncustomer
behavior

3of60.NorthernTrail Outfitterswantstoimplement DataCloudandhasseveral usecasesinmind.

Whichtwousecasesareconsidereda goodfit forDataCloud?

Choose2answers

A.Toingestandunifydatafromvarioussourcestoreconcilecustomeridentity

B.Tocreateandorchestrate cross-channel marketingmessages

C.Touseharmonizeddatatomoreaccuratelyunderstandthecustomerandbusinessimpact

D.ToeliminatetheneedforseparatebusinessintelligenceandITdata management tools

4of60.Aclient wantstobringinloyaltydata fromacustomobject inSalesforceCRMthat

containsa pointbalanceforaccruedhotel pointsandairlinepointswithinthesamerecord. The
client wantstosplitthesepointsystemsintotwoseparaterecordsforbettertrackingand
processing.

What shoulda consultant recommendinthisscenario?

A.Clonethedata sourceobject.

B.Usebatchtransformstocreate aseconddata lakeobject.

C.CreateajunctionobjectinSalesforceCRMandmodifytheingestionstrategy.
D.Createa datakitfromthedatalakeobject anddeployit tothesameDataCloudorg.

5of60.Acustomernoticesthattheirconsolidationratehasrecentlyincreased.Theycontact the
consultanttoask why.

What aretwolikelyexplanationsfortheincrease?

Choose2answers

A.NewdatasourceshavebeenaddedtoDataCloudthatlargelyoverlapwiththeexistingprofiles.

B.Duplicateshavebeenremovedfromsourcesystemdatastreams.

C.Identityresolutionruleshavebeenremovedtoreducethenumberofmatchedprofiles.

D.Identityresolutionruleshavebeenaddedtotherulesettoincreasethenumberofmatchedprofiles.

6of60.NorthernTrail OutfittersuploadsnewcustomerdatatoanAmazonS3Bucket ona daily

basistobe ingestedinDataCloud.

Inwhat ordershouldeachprocessberuntoensurethatfreshlyimporteddataisreadyand
availabletouseforanysegment?

A.CalculatedInsight>Refresh DataStream>IdentityResolution

B.RefreshData Stream>CalculatedInsight>IdentityResolution

C.IdentityResolution>RefreshData Stream>CalculatedInsight

D.RefreshDataStream>IdentityResolution>CalculatedInsight

7of60.Aretail customerwantstobringcustomerdatafromdifferent sourcesandwantstotake

advantageofidentityresolutionsothat it canbeusedinsegmentation.

Onwhich entityshouldthisbesegmentedforactivationmembership?

A.Individual

B.UnifiedContact

C.Subscriber

D.UnifiedIndividual
8of60.NorthernTrail OutfittersisusingtheMarketingCloudStarterDataBundlestobring
MarketingClouddata intoDataCloud.

What aretwoof the availabledatasetsinMarketingCloudStarterDataBundles?

Choose2answers

A.MobileConnect

B.MobilePush

C.LoyaltyManagement

D.Personalization

9of60.Which statementaboutData Cloud'sWebandMobile ApplicationConnectoristrue?

A.Astandardschemacontainingevent, profile,andtransactiondataiscreatedatthetimetheconnectoris
configured.

B.Theconnectorschemacanbeupdatedtodeleteanexistingfield.

C.Anydata streamsassociatedwiththeconnectorwillbeautomaticallydeletedupondeletingthe
appfromDataCloudSetup.

D.TheTenant SpecificEndpoint isauto-generatedinDataCloudwhensettingthe connector.

10of60. CumulusFinancial usesDataCloudtosegmentbankingcustomersandactivatethem

fordirect mail viaa CloudFileStorageactivation.Thecompanyalsowantstoanalyzeindividuals
whohave beeninthesegment withinthelast 2years.

WhichData Cloudcomponent allowsforthis?

A.Segment exclusion

B.Nestedsegments

C.Segmentmembershipdatamodelobject

D.Calculatedinsights
11of60. Whichoperatorshouldaconsultantusetocreatea segmentforabirthdaycampaignthat
isevaluateddaily?

A.IsBirthday

B.IsToday

C.IsBetween

D.IsAnniversaryOf

12of60. CloudKickswantstobeabletobuildasegment ofcustomerswhohave visitedits

websitewithintheprevious7days.

Whichfilteroperatoronthe EngagementDatefieldfitsthisusecase?

A.IsBetween

B.LastNumberofDays

C.Next Numberof Days

D.GreaterthanLastNumberofDays

13of60. Aconsultant needstopackageData Cloudcomponentsfromoneorganizationto

another.

WhichtwoDataCloudcomponentsshouldtheconsultant includeinadata kit toachievethisgoal?

Choose2answers

A.Segments

B.Datamodelobjects

C.Identityresolutionrulesets

D.Calculatedinsights

14of60. Aconsultant isdiscussingthebenefitsofDataCloudwith acustomerthat hasmultiple

disjointeddatasources.

Whichtwofunctional areasshouldtheconsultanthighlight inrelationtomanagingcustomerdata?

Choose2answers

A.DataHarmonization

B.UnifiedProfiles
C.MasterData Management

D.Data Marketplace

15of60. TheSalesforceCRMConnectorisconfiguredandtheCaseobject data streamisset up.

Subsequently, anewcustomfieldnamedBusinessPriorityiscreatedontheCaseobject in
SalesforceCRM.However,thenewfieldisnot availablewhentryingtoaddit tothedata stream.

Whichstatement addressesthecauseof thisissue?

A.TheSalesforceIntegrationUserismissingReadpermissionsonthenewlycreatedfield.

B.CustomfieldsontheCaseobjectarenot supportedforingestingintoData Cloud.

C.TheSalesforceDataLoaderapplicationshouldbeusedtoperforma bulk uploadfroma

desktop.

D.After24hourswhenthedatastreamrefreshes,itwill automaticallyincludeanynewfieldsthat
wereaddedtotheSalesforceCRM.

16of60. HowdoesData Cloudhandleanindividual'sRighttobeForgotten?

A.DeletesthespecifiedIndividualandrecordsfromanydatamodelobject/datalakeobjectrelatedtothe
Individual.

B.Deletestherecordsfromall data sourceobjects, andanydownstreamdatamodel objectsare

updatedatthenext scheduledingestion.

C.DeletesthespecifiedIndividualandrecordsfromanydatasourceobject mappedtothe
Individual data model object.

D.DeletesthespecifiedIndividualrecordanditsUnifiedIndividual Link record.

17of60. NorthernTrail Outfitterswantstousesomeof itsMarketingClouddatainData Cloud.

Whichengagement channel data will requirecustomintegration?

A.SMS

B.Email

C.CloudPage

D.Mobilepush

18of60. Toimport campaignmembersintoa campaigninSalesforceCRM, auserwantstoexport

thesegment toAmazonS3.TheresultingfileneedstoincludetheSalesforceCRMCampaignIDin
thename.

What aretwowaystoachieve thisoutcome?

Choose2answers

A.Includecampaignidentifierintheactivationname.

B.Hardcodethecampaignidentifierasanewattributeinthecampaignactivation.

C.Includecampaignidentifierinthefilenamespecification.

D.Includecampaignidentifierinthe segmentname.

19of60. Ahealthcareclientwantstomakeuseofidentityresolution,butdoesnot want torisk

unifyingprofilesthat maysharecertainpersonallyidentifyinginformation(PII).

Whichmatchingrulecriteriashoulda consultantrecommendforthemost accuratematching

results?

A.FuzzyFirst Name,Exact Last Name,andEmail

B.Exact Last NameandEmail

C.PartyIdentificationonPatientID

D.Email AddressandPhone
20of60. TherecruitingteamatCumulusFinancial wantstoidentifywhich candidateshave
browsedthejobspageonitswebsiteat least twicewithinthe last24hours.Theywant the
informationabout thesecandidatestobeavailableforsegmentationinDataCloudandthe
candidatesaddedtotheirrecruitingsystem.

Whichfeatureshouldaconsultantrecommendtoachievethisgoal?

A.Calculatedinsight

B.Streaminginsight

C.Streamingdatatransform

D.Batch bata transform

21of60. Everyday, NorthernTrail Outfittersuploadsasummaryofthelast 24hoursofstore

transactionstoa newfileinanAmazonS3bucket,andfilesolderthansevendaysare
automaticallydeleted. Each filecontainsa timestampinastandardizednamingconvention.

Whichtwooptionsshouldaconsultant configurewheningestingthisdatastream?

Choose2answers

A.Ensurethefilenamecontainsawildcardtoaccommodatethetimestamp.

B.Ensuretherefreshmodeisset to"Full Refresh".

C.Ensuretherefreshmodeissetto"Upsert".

D.Ensurethat deletionofoldfilesisenabled.

22of60. Aconsultant isworkingina customer'sDataCloudorgandisaskedtodeletetheexisting

identityresolutionruleset.

Whichtwoimpactsshouldtheconsultant communicateasa resultofthisaction?

Choose2answers

A.All individual datawill beremoved.

B.Unifiedcustomerdataassociatedwiththisrulesetwillberemoved.

C.Dependenciesondatamodelobjectswillberemoved.

D.All sourceprofiledatawill beremoved.

23of60. Acustomerhasacalculatedinsight about lifetimevalue.

What doesthe consultant needtobeawareof ifthecalculatedinsight needstobemodified?

A.Existingmeasurescanberemoved.

B.Existingdimensionscanbe removed.

C.Newmeasurescanbeadded.

D.Newdimensionscanbeadded.

24of60. AData Cloudconsultant recentlydiscoveredthattheiridentityresolutionprocessis

matchingindividualsthatshareemail addressesorphonenumbers,butarenot actuallythe same
individual.

What shouldtheconsultantdotoaddressthisissue?

A.Modifythe existingruleset tousefewermatchingrules, runtheruleset andreviewtheupdated

results,thenadjust asneededuntil theindividualsarematchingcorrectly.

B.Create andrunanewrulesetwithfewermatchingrules,comparethetworulesetstoreviewand
verifythe results, andthenmigratetothenewruleset onceapproved.

C.Modifythe existingruleset with strictermatchingcriteria,runthe rulesetandreviewtheupdated

results,thenadjust asneededuntil theindividualsarematchingcorrectly.

D.Createandrunanewrulesetwithstrictermatchingcriteria,comparethetworulesetstoreviewandverify
theresults,andthenmigratetothenewrulesetonceapproved.

25of60. What doestheIgnoreEmptyValueoptiondoinidentityresolution?

A.Ignoresemptyfieldswhenrunninganycustommatchrules

B.Ignoresemptyfieldswhenrunningreconciliationrules

C.IgnoresIndividual object recordswithemptyfieldswhenrunningidentityresolutionrules

D.Ignoresemptyfieldswhenrunningthestandardmatchrules
26of60. Acustomerrequeststhattheirpersonal databedeleted.

Whichactionshouldtheconsultant take toaccommodatethisrequest inDataCloud?

A.UseastreamingAPI call todeletethecustomer'sinformation.

B.UseProfileExplorertodeletethecustomerdatafromDataCloud.

C.UseConsent APItorequest deletionofthecustomer'sinformation.

D.UsetheDataRightsSubjectRequesttooltorequestdeletionofthecustomer'sinformation.

27of60. Howdoesidentityresolutionselect attributesforunifiedindividualswhenthereis

conflictinginformationinthedata model?

A.Createsadditional rulesets

B.Createsadditional contactpoints

C.Leveragesreconciliationrules

D.Leveragesmatchrules

28of60. Aconsultant isplanningtheingestionof adata streamthathasprofileinformation

includinga mobilephonenumber.

Toensurethat the phonenumbercanbeusedforfuture SMS campaigns,theyneedtoconfirmthe

phonenumberfieldisintheproperE164PhoneNumberformat.However,thephonenumbersin
thefileappeartobeinvaryingformats.

What isthemost efficient waytoguaranteethat thevariousphonenumberformatsare

standardized?

A.Createa formula fieldtostandardizetheformat.

B.EditandupdatethedatainthesourcesystempriortosendingtoDataCloud.

C.Createa calculatedinsightafteringestion.

D.AssignthePhoneNumberfieldtypewhencreatingthe datastream.

29of60. Aconsultant hasanactivationthatissettopublish every12hours,but hasdiscovered

thatupdatestothedata priortoactivationaredelayedbyupto24hours.

Whichtwoareasshouldaconsultant reviewtotroubleshoot thisissue?

Choose2answers
A.Reviewdatatransformationstoensurethey'rerunaftercalculatedinsights.

B.Reviewcalculatedinsightstomake sure they'rerunbeforesegmentsarerefreshed.

C.Reviewsegmentstoensurethey'rerefreshedafterthedataisingested.

D.Reviewcalculatedinsightstomakesurethey'rerunafterthesegmentsarerefreshed.

30of60. Acustomerhasmultipleteammemberswhocreatesegment audiencesthat work in

different timezones.Oneteammemberworksatthehome officeinthePacifictimezone, that
matchestheorgTimeZonesetting.AnotherteammemberworksremotelyintheEasterntime
zone.

Whichuserwill seetheirhometimezoneinthesegment andactivationscheduleareas?

A.TheteammemberintheEasterntimezone.

B.Bothteammembers;DataCloudadjuststhesegmentandactivationschedulestothetimezoneofthe
logged-inuser.

C.TheteammemberinthePacifictimezone.

D.Neitherteammember;DataCloudshowsall schedulesinGMT.

31of60. CumulusFinancial wantstobeabletotrackthedailytransactionvolumeofeach ofits

customersinreal timeandsendout a notificationassoonasitdetectsvolumeoutsidea
customer'snormal range.

What shoulda consultant dotoaccommodatethisrequest?

A.Usestreamingdata transformwitha flow.

B.Usea calculatedinsight pairedwith aflow.

C.Usestreamingdatatransformcombinedwithadataaction.

D.Useastreaminginsight pairedwith adataaction.

32of60. Aconsultant isbuildingasegment toannouncea newproduct launch forcustomersthat

havepreviouslypurchasedblack pants.

Howshouldtheconsultantplacetheattributesforproductcolorandproduct typefromtheOrder
Productobjecttomeet thiscriteria?
A.Placeanattributeforthe"black pants" calculatedinsighttodynamicallyapply.

B.Placetheattributesforproductcolorandproduct typeinasinglecontainer.

C.Placetheattributesforproduct colorandproduct typeasdirect attributes.

D.Placetheattributeforproductcolorinonecontainerandtheattributeforproducttypeinanother
container.

33of60. Whichinformationisprovidedina .csvfilewhenactivatingtoAmazonS3?

A.Themanifest oforiginsourceswithinDataCloud

B.Theactivateddatapayload

C.Themetadataregardingthesegment definition

D.Anaudit logshowingtheuserwhoactivatedthesegment andwhenitwasactivated

34of60. NorthernTrail OutfittersusesB2CCommerceandisexploringimplementingData Cloud

togeta unifiedviewofitscustomersandall theirordertransactions.

What shouldtheconsultantkeepinmindwithregardtohistorical data wheningestingorderdata

usingtheB2CCommerceOrderBundle?

A.TheB2CCommerceOrderBundleingests30daysofhistorical data.

B.TheB2CCommerceOrderBundleingests6monthsofhistorical data.

C.TheB2CCommerceOrderBundleingests12monthsof historical data.

D.TheB2CCommerceOrderBundledoesnotingestanyhistoricaldataandonlyingestsnewordersfrom
thatpointon.
35of60. CumulusFinancial wantsitsserviceagentstoviewadisplayofall casesassociatedwith
a UnifiedIndividual onacontact record.

Whichtwofeaturesshouldaconsultant considerforthisusecase?

Choose2answers

A.LightningWebComponents

B.QueryAPI

C.ProfileAPI

D.Data Action

36of60. Whichtworequirementsmustbemet fora calculatedinsight toappearinthe

segmentationcanvas?

Choose2answers

A.Themetricsofthecalculatedinsightsmust onlycontainnumericvalues.

B.Theprimarykeyof thesegmentedtablemust be ametricinthecalculatedinsight.

C.ThecalculatedinsightmustcontainadimensionincludingtheIndividualorUnifiedIndividualId.

D.Theprimarykeyofthesegmentedtablemustbeadimensioninthecalculatedinsight.

37of60. Auserisnotseeingsuggestedvaluesfromnewly-modeleddata whenbuildinga

segment.

What iscausingthisissue?

A.Valuesuggestionwill onlyreturnresultsforthefirst 50valuesofaspecificattribute.

B.ValuesuggestionrequiresDataAwareSpecialistpermissionsat aminimum.

C.Valuesuggestioncanonlywork ondirect attributesandnot relatedattributes.

D.Valuesuggestionisstillprocessingandtakesupto24hourstobeavailable.
38of60. Aconsultant issettingupa datastreamwithtransactional data.

Whichfieldtypeshouldtheconsultant choosetoensurethat leadingzerosinthepurchaseorder

numberarepreserved?

A.Decimal

B.Serial

C.Text

D.Number

39of60. DataCloudreceivesa nightlyfileof all ecommercetransactionsfromthepreviousday.

Several segmentsandactivationsdependuponcalculatedinsightsfromtheupdateddata in
ordertomaintainaccuracyinthecustomer'sscheduledcampaignmessages.

What shouldtheconsultantdotoensuretheecommercedata isreadyforuseforeachofthe

scheduledactivations?

A.UseFlowtotriggerachangedataeventontheecommercedatatorefreshcalculatedinsightsand
segmentsbeforetheactivationsarescheduledtorun.

B.Set arefreshscheduleforthecalculatedinsightstooccureveryhour.

C.Ensuretheactivationsareset toIncremental Activationandautomaticallypublisheveryhour.

D.EnsurethesegmentsaresettoRapidPublish andset torefresh everyhour.

40of60. What doesitmeantobuildatrust-based,first-partydata asset?

A.Toprovidetransparencyandsecurityfordatagatheredfromindividualswhoprovideconsentforitsuse
andreceivevalueinexchange

B.Toprovidetrusted, first-partydataintheData CloudMarketplace that followsall compliance

regulations

C.Toensureopt-inconsentsarecollectedforall email marketingasrequiredbylaw

D.Toobtaincompetitivedata fromreliablesourcesthrough interviews, surveys,andpolls

41of60. Duringaprivacylawdiscussionwith acustomer, thecustomerindicatestheyneedto

honorrequestsfortheright tobeforgotten.Theconsultantdeterminesthat ConsentAPIwill solve
thisbusinessneed.

Whichtwoconsiderationsshouldtheconsultant informthecustomerabout?

Choose2answers
A.Data deletionrequestsarereprocessedat30, 60, and90days.

B.Data deletionrequestsareprocessedwithin1hour.

C.DatadeletionrequestsaresubmittedforIndividualprofiles.

D.DatadeletionrequestssubmittedtoDataCloudarepassedtoallconnectedSalesforceclouds.

42of60. CumulusFinancial usescalculatedinsightstocomputethetotal bankingvalueper

branchforitshigh net worth customers.Inthecalculatedinsight,"bankingvalue" isa metric,
"branch" isa dimension, and"highnetworth" isa filter.

What canbeincludedasanattributeinactivation?

A."bankingvalue"(metric)

B."branch" (dimension)and"bankingvalue" (metric)

C."highnetworth" (filter)

D."branch"(dimension)

43of60. Acustomerisconcernedthattheconsolidationratedisplayedintheidentityresolutionis
quitelowcomparedtotheirinitial estimations.

Whichconfigurationchangeshouldaconsultant considerinordertoincreasetheconsolidation
rate?

A.Change reconciliationrulestoMostOccuring.

B.Increasethenumberofmatchingrules.

C.Includeadditional attributesinthe existingmatchingrules.

D.Reducethenumberofmatchingrules.

44of60. What istheresult ofa segmentationcriteria filteringonCity|IsEqual To| 'SanJosé'?

A.Citiescontaining'SanJosé','SanJose', 'sanjose', or'sanjose'

B.Citiesonlycontaining'SanJose'or'sanjose'

C.Citiesonlycontaining'SanJose'or'SanJose'

D.Citiesonlycontaining'SanJosé'or'sanjosé'
45of60. Duringanimplementationproject, aconsultant completedingestionofall datastreams
fortheircustomer.

Priortosegmentingandactingonthat data,which additional configurationisrequired?

A.Data Activation

B.CalculatedInsights

C.Data Mapping

D.IdentityResolution

46of60. AcustomerwantstocreatesegmentsofusersbasedontheirCustomerLifetimeValue.
However, thesourcedata that will bebrought intoDataClouddoesnotincludethat key
performanceindicator(KPI).

Whichsequenceofstepsshouldtheconsultantfollowtoachievethisrequirement?

A.IngestData>MapDatatoDataModel>CreateCalculatedInsight>UseinSegmentation

B.Create CalculatedInsight> MapData toDataModel>Ingest Data>Use inSegmentation

C.CreateCalculatedInsight >Ingest Data >MapData toDataModel>UseinSegmentation

D.IngestData >CreateCalculatedInsight >MapData toDataModel >UseinSegmentation

47of60. Whichtwocommonusecasescanbe addressedwithData Cloud?

Choose2answers

A.Understandandactuponcustomerdatatodrivemorerelevantexperiences.

B.Governenterprisedatalifecyclethrough a centralizedset ofpoliciesandprocesses.

C.Harmonizedatafrommultiplesourceswithastandardizedandextendabledatamodel.

D.Safeguardcritical businessdata byservingasa centralizedsystemforbackupanddisaster

recovery.
48of60. Aconsultant isreviewingarecentactivationusingengagement-basedrelatedattributes
but isnot seeinganyrelatedattributesintheirpayloadforthemajorityoftheirsegment members.

Whichtwoareasshouldtheconsultantreviewtohelptroubleshoot thisissue?

Choose2answers

A.Therelatedengagementeventsoccurredwithinthelast 90days.

B.Theactivationsarereferencingsegmentsthatsegment onprofiledata ratherthanengagement

data.

C.Thecorrectpathisselectedfortherelatedattributes.

D.TheactivatedprofileshaveaUnifiedContactPoint.

49of60. Aconsultant ishelpingabeautycompanyingest itsprofiledataintoData Cloud.The

company'ssourcedata includesseveral fields,suchaseyecolor,skintype, andhaircolor,that are
not fieldsinthestandardIndividual data model object (DMO).

What shouldtheconsultantrecommendtomapthisdatatobe usedforbothsegmentationand

identityresolution?

A.Createa customDMOfromscratchthat hasall fieldsthat areneeded.

B.DuplicatethestandardIndividual DMOandaddtheadditional fields.

C.CreatecustomfieldsonthestandardIndividualDMO.

D.Createa customDMOwithonlytheadditional fieldsandmapit tothestandardIndividual DMO.

50of60. NorthernTrail Outfitters(NTD)createsacalculatedinsighttocomputerecency,

frequency, monetary(RFM) scoresonitsunifiedindividuals. NTOthencreatesa segmentbased
onthesescoresthat it activatestoaMarketingCloudactivationtarget.

Whichtwoactionsarerequiredwhenconfiguringthe activation?

Choose2answers

A.Addadditional attributes.

B.Chooseasegment.

C.Selectcontactpoints.

D.Addthecalculatedinsight intheactivation.
51of60. Aconsultant wantstobuilda newaudienceinDataCloud.

Whichthreecriteriacantheconsultant includewhenbuildingasegment?

Choose3answers

A.Directattributes

B.Datastreamattributes

B.Calculatedinsights

D.Relatedattributes

E. Streaminginsights

52of60. Acustomerhasoutlinedrequirementstotriggera journeyforanabandonedbrowse

behavior.Basedontherequirements,theconsultantdeterminestheywill usestreaminginsights
totriggera dataactiontoJourneyBuildereveryhour.

Howshouldtheconsultantconfigurethesolutiontoensurethedata actionistriggeredat the

cadencerequired?

A.Configurethedata tobeingestedinhourlybatches.

B.Set thejourneyentryschedule toruneveryhour.

C.Settheactivationscheduletohourly.

D.Settheinsightsaggregationtimewindowto1hour.

53of60. NorthernTrail Outfitters(NTO)isconfiguringanidentityresolutionruleset basedon

FuzzyNameandNormalizedEmail.

What shouldNTOdotoensurethebest email addressisactivated?

A.IncludeContactPoint Emailobject IsActivefieldasa match rule.

B.Usethesourcepriorityorderinactivationstomakesureacontactpointfromthedesiredsourceis
deliveredtotheactivationtarget.

C.EnsureMarketingCloudisprioritizedasthefirst data sourceintheSourcePriorityreconciliation

rule.
D.SetthedefaultreconciliationruletoLast Updated.

54of60. CumulusFinancial wantstosegregateSalesforceCRMAccount data basedonCountry

foritsData Cloudusers.

What shouldtheconsultantdotoaccomplishthis?

A.UseformulafieldsbasedontheAccount Countryfieldtofilterincomingrecords.

B.UseSalesforcesharingrulesontheAccountobjecttofilterandsegregaterecordsbasedonCountry.

C.UsethedataspacesfeatureandapplyfilteringontheAccountdatalakeobjectbasedon
Country.

D.UsestreamingtransformstofilteroutAccount data basedonCountryandmaptoseparatedata

model objectsaccordingly.

55of60. AData Cloudconsultant isintheprocessofsettingupdatastreamsforanew

service-baseddatasource.

WheningestingCasedata, whichfieldisrecommendedtobeassociatedwith theEvent Timefield?

A.EscalationDate

B.Last ModifiedDate

C.CreationDate

D.ResolutionDate

56of60. Duringdiscovery, whichfeatureshouldaconsultanthighlight foracustomerwhohas

multipledata sourcesandneedstomatch andreconciledata about individualsintoa single
unifiedprofile?

A.Data Cleansing

B.Harmonization

C.Data Consolidation

D.IdentityResolution
57of60. CumulusFinancial usesServiceCloudasitsCRMandstoresmobilephone, homephone,
andwork phoneasthreeseparatefieldsforitscustomersontheContact record.Thecompany
planstouseDataCloudandingesttheContact object viatheCRMConnector.

What isthemost efficient approach thata consultant shouldtakewheningestingthisdatato

ensureall thedifferentphonenumbersareproperlymappedandavailable foruseinactivation?

A.IngesttheContact object andmaptheWork Phone,MobilePhone,andHomePhonetothe

ContactPoint Phonedata mapobjectfromtheContactdata stream.

B.IngesttheContactobjectandusestreamingtransformstonormalizethephonenumbersfromthe
ContactdatastreamintoaseparatePhonedatalakeobject(DLO)thatcontainsthreerows,andthenmap
thisnewDLOtotheContactPointPhonedatamapobject.

C.IngesttheContact object andthencreatea calculatedinsight tonormalizethephonenumbers,

andthenmaptotheContact PointPhonedatamapobject.

D.IngesttheContact object andcreateformula fieldsintheContactdatastreamonthephone

numbers, andthenmaptotheContact Point Phonedatamapobject.

58of60. Auserhasbuilta segmentinData Cloudandisintheprocessofcreatinganactivation.

Whenselectingrelatedattributes, theycannot finda specificsetofattributestheyknowtobe
relatedtotheindividual.

Whichstatement explainswhytheseattributesarenot available?

A.Activationscanonlyinclude1-to-1attributes.

B.Theattributesarebeingusedinanotheractivation.

C.Thesegment isnot segmentingonprofiledata.

D.Thedesiredattributesresideondifferentrelatedpaths.

59of60. WhichconfigurationsupportsseparateAmazonS3bucketsfordataingestionand
activation?
A.B.Dedicated53datasourcesinactivationsetup

B.MultipleS3connectorsinData Cloudsetup

C.Dedicated$3datasourcesinDataCloudsetup

D.Separateusercredentialsfordatastreamandactivationtarget

60of60. Aconsultant isintegratinganAmazon53activatedcampaignwith thecustomer's

destinationsystem.

Inorderforthe destinationsystemtofindthemetadataaboutthesegment, whichfile onthe53will

containthisinformationforprocessing?

A.The.txt file

B.Thejsonfile

C.The.csv file

D.The.zipfile
4 of 60. What does the Source Sequence reconciliation rule do in identity resolution?

A. Includes data from sources where the data is most frequently occurring

B. Includes which individual records should be merged into a unified profile by setting a priority for
specific data sources

C. Identifies which data sources should be used in the process of reconciliation by prioritizing the
most recently updated data source

D. Sets the priority of specific data sources when building attributes in a unified profile, such as a
first or last name

7 of 60. A new user of Data Cloud only needs to be able to review individual rows of ingested data
and validate that it has been modeled successfully to its linked data model object. The user will also
need to make changes if required.

What is the minimum permission set needed to accommodate this use case?

A. Dats Cloud for Marketing Specialist

B. Data Cloud Admin

C. Data Cloud User

D. Data Cloud for Marketing Data Aware Specialist

8 of 60. Which data stream category should be assigned to use the data for time-based operations in
segmentation and calculated insights?

A. Individual

B. Transaction

C. Sales Order

D. Engagement
14 of 60. Which method should a consultant use when performing aggregations in windows of 15
minutes on data collected via the Interaction SDK or Mobile SDK?

A. Batch transform

B. Calculated insight

C. Streaming insight

D. Formula fields

17 of 60. A customer has a custom Customer_Email_c object related to the standard Contact object
in Salesforce CRM. This custom object stores the email address for a Contact that they want to use
for activation.

To which data entity is this mapped?

A. Contact

B. Contact Point Email

C. Custom Customer_Email_c object

D. Individual

24 of 60. Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes
into Data Cloud on a daily basis?

A. Automation Studio and Profile API

B. Marketing Cloud Connect API

C. Marketing Cloud Data Extension Data Stream

D. Email Studio Starter Data Bundle

26 of 60. A customer has a requirement to be able to view the last time each segment was published
within their Data Cloud org.

Which two features should the consultant recommend to best address this requirement

Choose 2 answers

A. Profile Explorer

B. Calculated insights

C. Dashboard

D. Report
37 of 60. A Data Cloud consultant recently added a new data source and mapped some of the data to
a new custom data model object (DMO) that they want to use for creating segments. However, they
cannot view the newly created DMO when trying to create a new segment.

What is the cause of this issue?

A. Date has not yet been ingested into the DMO

B. The new DMD is not of category Profile

C. The new DMO does not have a relationship to the Individual DMO

D. Segmentation is only supported for the Individual and Unified Individual DMOs

40 of 60. Northern Trail Outfitters unifies individuals in its Data Cloud instance.

Which three features can the consultant use to validate the data on a unified profile?

Choose 3 answers

A. Identity Resolution

B. Query API

C. Data Explorer

D. Profile Explorer

E. Data Actions
SET 2 Data Cloud Consultant – WI24
1 of 60. Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,
monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores
that it activates to a Marketing Cloud activation target.

Which two actions are required when configuring the activation?

Choose 2 answers

A. Add additional attributes.

B. Choose a segment.

C. Select contact points.

D. Add the calculated insight in the activation.

2 of 60. A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.

Which configuration change should a consultant consider in order to increase the consolidation rate?

A. Change reconciliation rules to Most Occuring.

B. Increase the number of matching rules.

C. Include additional attributes in the existing matching rules.

D. Reduce the number of matching rules.

3 of 60. A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.

Which authentication type should the consultant recommend to connect to the S3 bucket from Data
Cloud?

A. Use an S3 Private Key Certificate.

B. Use an S3 Encrypted Username and Password.

C. Use a JWT Token generated on S3.

D. Use an S3 Access Key and Secret Key.

4 of 60. A consultant has an activation that is set to publish every 12 hours, but has discovered that
updates to the data prior to activation are delayed by up to 24 hours.

Which two areas should a consultant review to troubleshoot this issue?

Choose 2 answers

A. Review data transformations to ensure they're run after calculated insights.

B. Review calculated insights to make sure they're run before segments are refreshed.

C. Review segments to ensure they're refreshed after the data is ingested.

D. Review calculated insights to make sure they're run after the segments are refreshed.

5 of 60. Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.

Which engagement channel data will require custom integration?

A. SMS

B. Email

C. CloudPage

D. Mobile push

6 of 60. Which permission setting should a consultant check if the custom Salesforce CRM object is
not available in New Data Stream configuration?

A. Confirm the Create object permission is enabled in the Data Cloud org.

B. Confirm the View All object permission is enabled in the source Salesforce CRM org.

C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.

D. Confirm that the Modify Object permission is enabled in the Data Cloud org.

7 of 60. Which two common use cases can be addressed with Data Cloud?

Choose 2 answers

A. Understand and act upon customer data to drive more relevant experiences.

B. Govern enterprise data lifecycle through a centralized set of policies and processes.

C. Harmonize data from multiple sources with a standardized and extendable data model.

D. Safeguard critical business data by serving as a centralized system for backup and disaster
recovery.
8 of 60. Where is value suggestion for attributes in segmentation enabled when creating the DMO?

A. Data Mapping

B. Data Transformation

C. Segment Setup

D. Data Stream Setup

9 of 60. A Data Cloud customer wants to adjust their identity resolution rules to increase their
accuracy of matches. Rather than matching on email address, they want to review a rule that joins
their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case?

Choose 2 answers

A. Map the primary key from the two systems to Party Identification, using CRM ID as the
identification name for both.

B. Map the primary key from the two systems to party identification, using CRM ID as the
identification name for individuals

coming from the CRM, and Marketing ID as the identification name for individuals coming from the
marketing platform.

C. Create a custom matching rule for an exact match on the Individual ID attribute.

D. Create a matching rule based on party identification that matches on CRM ID as the party
identification name.

10 of 60. Which consideration related to the way Data Cloud ingests CRM data is true?

A. CRM data cannot be manually refreshed and must wait for the next scheduled synchronization,

B. The CRM Connector's synchronization times can be customized to up to 15-minute intervals.

C. Formula fields are refreshed at regular sync intervals and are updated at the next full refresh.

D. The CRM Connector allows standard fields to stream into Data Cloud in real time.
11 of 60. What does the Source Sequence reconciliation rule do in identity resolution?

A. Includes data from sources where the data is most frequently occurring

B. Identifies which individual records should be merged into a unified profile by setting a priority for
specific data sources

C. Identifies which data sources should be used in the process of reconcillation by prioritizing the
most recently updated data source

D. Sets the priority of specific data sources when building attributes in a unified proflle, such as a
first or last name

12 of 60. Which two dependencies prevent a data stream from being deleted?

Choose 2 answers

A. The underlying data lake object is used in activation.

B. The underlying data lake object is used in a data transform.

C. The underlying data lake object is mapped to a data model object.

D. The underlying data lake object is used in segmentation.

13 of 60. What should a user do to pause a segment activation with the intent of using that segment
again?

A. Deactivate the segment.

B. Delete the segment.

C. Skip the activation.

D. Stop the publish schedule.

14 of 60. When creating a segment on an individual, what is the result of using two separate
containers linked by an AND as shown below?

GoodsProduct | Count | At Least | 1

Color | Is Equal To I red

AND

GoodsProduct | Count | At Least | 1

PrimaryProductCategory | Is Equal To I shoes

A. Individuals who purchased at least one of any 'red' product and also purchased at least one pair
of 'shoes'

B. Individuals who purchased at least one 'red shoes' as a single line item in a purchase

C. Individuals who made a purchase of at least one 'red shoes' and nothing else

D. Individuals who purchased at least one of any 'red' product or purchased at least one pair of
'shoes'

15 of 60. What should an organization use to stream inventory levels from an inventory management
system into Data Cloud in a fast and scalable, near-real-time way?

A. Cloud Storage Connector

B. Commerce Cloud Connector

C. Ingestion API

D. Marketing Cloud Personalization Connector

16 of 60. Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new
line of business. The new business specializes in gourmet camping food. For business reasons as well
as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.

Which capability best supports NTO's desire to separate its data by brand?

A. Data streams for each brand

B. Data model objects for each brand

C. Data spaces for each brand

D. Data sources for each brand

17 of 60. Cumulus Financial created a segment called High Investment Balance Customers. This is a
foundational segment that includes several segmentation criteria the marketing team should
consistently use.

Which feature should the consultant suggest the marketing team use to ensure this consistency
when creating future, more refined segments?

A. Create new segments using nested segments.

B. Create a High Investment Balance calculated insight.

C. Package High Investment Balance Customers in a data kit.

D. Create new segments by cloning High Investment Balance Customers.

18 of 60. Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone,
and work phone as three separate fields for its customers on the Contact record. The company plans
to use Data Cloud and ingest the Contact object via the CRM Connector.

What is the most efficient approach that a consultant should take when ingesting this data to ensure
all the different phone numbers are properly mapped and available for use in activation?

A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the
Contact Point Phone data map object from the Contact data stream.

B. Ingest the Contact object and use streaming transforms to normalize the phone numbers from
the Contact data stream into a separate Phone data lake object (DLO) that contains three rows,
and then map this new DLO to the Contact Point Phone data map object.

C. Ingest the Contact object and then create a calculated insight to normalize the phone numbers,
and then map to the Contact Point Phone data map object.

D. Ingest the Contact object and create formula fields in the Contact data stream on the phone
numbers, and then map to the Contact Point Phone data map object.

19 of 60. A customer has a Master Customer table from their CRM to ingest into Data Cloud. The
table contains a name and primary email address, along with other personally Identifiable
information (PII).

How should the fields be mapped to support identity resolution?

A. Create a new custom object with fields that directly match the incoming table.

B. Map all fields to the Customer object.

C. Map name to the Individual object and email address to the Contact Phone Email object.

D. Map all fields to the Individual object, adding a custom field for the email address.
20 of 60. Cloud Kicks received a Request to be Forgotten by a customer.

In which two ways should a consultant use Data Cloud to honor this request?

Choose 2 answers

A. Delete the data from the incoming data stream and perform a full refresh.

B. Add the Individual ID to a headerless file and use the delete from file functionality.

C. Use Data Explorer to locate and manually remove the Individual.

D. Use the Consent API to suppress processing and delete the Individual and related records from
source data streams.

21 of 60. Cumulus Financial uses Data Cloud to segment banking customers and activate them for
direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who
have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

A. Segment exclusion

B. Nested segments

C. Segment membership data model object

D. Calculated insights

22 of 60. What is Data Cloud's primary value to customers?

A. To provide a unified view of a customer and their related data

B. To connect all systems with a golden record

C. To create a single source of truth for all anonymous data

D. To create personalized campaigns by listening, understanding, and acting on customer behavior

23 of 60. During an implementation project, a consultant completed ingestion of all data streams for
their customer.

Prior to segmenting and acting on that data, which additional configuration is required?

A. Data Activation

B. Calculated Insights

C. Data Mapping

D. Identity Resolution
24 of 60. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud
and bring two years of transactional history into Data Cloud.

What should NTO use to achieve this?

A. B2C Commerce Starter Bundles

B. Direct Sales Order entity ingestion

C. Direct Sales Product entity ingestion

D. B2C Commerce Starter Bundles plus a custom extract

25 of 60. A customer has a requirement to receive a notification whenever an activation fails for a
particular segment.

Which feature should the consultant use to solution for this use case?

A. Flow

B. Report

C. Activation alert

D. Dashboard

26 of 60. Which two steps should a consultant take if a successfully configured Amazon S3 data
stream fails to refresh with a "NO FILE FOUND" error message?

Choose 2 answers

A. Check if correct permissions are configured for the Data Cloud user.

B. Check if the Amazon S3 data source is enabled in Data Cloud Setup.

C. Check If the file exists in the specified bucket location.

D. Check if correct permissions are configured for the S3 user.

27 of 60. A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.

Which two functional areas should the consultant highlight in relation to managing customer data?

Choose 2 answers

A. Data Harmonization

B. Unified Profiles

C. Master Data Management

D. Data Marketplace
28 of 60. A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of
their customers.

Which object should the consultant use in identity resolution to perform exact match rules on the
Loyalty ID?

A. Party Identification object

B. Loyalty Identification object

C. Individual object

D. Contact Identification object

29 of 60. Which data model subject area defines the revenue or quantity for an opportunity by
product family?

A. Engagement

B. Product

C. Party

D. Sales Order

30 of 60. Which configuration supports separate Amazon S3 buckets for data ingestion and
activation?

A. Dedicated S3 data sources in Data Cloud setup

B. Multiple S3 connectors in Data Cloud setup

C. Dedicated S3 data sources in activation setup

D. Separate user credentials for data stream and activation target

31 of 60. A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site.

How should the file be brought into Data Cloud?

A. Ingest the file with the SFTP Connector.

B. Ingest the file through the Cloud Storage Connector.

C. Manually import the file using the Data Import Wizard.

D. Use Salesforce's Dataloader application to perform a bulk upload from a desktop.

32 of 60. When performing segmentation or activation, which time zone is used to publish and
refresh data?

A. Time zone specified on the activity at the time of creation

B. Time zone of the user creating the activity

C. Time zone of the Data Cloud Admin user

D. Time zone set by the Salesforce Data Cloud org

33 of 60. Cumulus Financial is currently using Data Cloud and ingesting transactional data from its
backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the
company created a formula field in Data Cloud to create a custom classification. It now needs to
update this formula to account for more classifications.

What should the consultant keep in mind with regard to formula field updates when using the S3
Connector?

A. Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.

B. Data Cloud will only update the formula on a go-forward basis for new records.

C. Data Cloud does not support formula field updates for data streams of type upsert.

D. Data Cloud will update the formula for all records at the next incremental upsert refresh.

34 of 60. Luxury Retailers created a segment targeting high value customers that it activates through
Marketing Cloud for email communication. The company notices that the activated count is smaller
than the segment count.

What is a reason for this?

A. Marketing Cloud activations apply a frequency cap and limit the number of records that can be
sent in an activation.

B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the
individual does not have a related Contact Point, it will not be activated.

C. Marketing Cloud activations automatically suppress individuals who are unengaged and have not
opened or clicked on an email in the last six months.

D. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.
They do not allow activation of new records.
35 of 60. Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.

Which two use cases are considered a good fit for Data Cloud?

Choose 2 answers

A. To ingest and unify data from various sources to reconcile customer identity

B. To create and orchestrate cross-channel marketing messages

C. To use harmonized data to more accurately understand the customer and business impact

D. To eliminate the need for separate business intelligence and IT data management tools

36 of 60. What does it mean to build a trust-based, first-party data asset?

A. To provide transparency and security for data gathered from individuals who provide consent
for its use and receive value in exchange

B. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance
regulations

C. To ensure opt-in consents are collected for all email marketing as required by law

D. To obtain competitive data from reliable sources through interviews, surveys, and polls

37. What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

A. Cities containing 'San José', 'San Jose', 'san jose', or 'san jose'

B. Cities only containing 'San Jose' or 'san jose'

C. Cities only containing 'San Jose' or 'San Jose'

D. Cities only containing 'San José' or 'san josé'

38 of 60. During a privacy law discussion with a customer, the customer indicates they need to honor
requests for the right to be forgotten. The consultant determines that Consent API will solve this
business need.

Which two considerations should the consultant inform the customer about?

Choose 2 answers

A. Data deletion requests are reprocessed at 30, 60, and 90 days.

B. Data deletion requests are processed within 1 hour.

C. Data deletion requests are submitted for Individual profiles.

D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds.
39 of 60. To import campaign members into a campaign in Salesforce CRM, a user wants to export
the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in
the name.

What are two ways to achieve this outcome?

Choose 2 answers

A. Include campaign identifier in the activation name.

B. Hard code the campaign identifier as a new attribute in the campaign activation.

C. Include campaign identifier in the filename specification.

D. Include campaign identifier in the segment name.

40 of 60. How can a consultant modify attribute names to match a naming convention in Cloud File
Storage targets?

A. Use a formula field to update the field name in an activation.

B. Update attribute names in the data stream configuration.

C. Set preferred attribute names when configuring activation.

D. Update field names in the data model object.

41 of 60. Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV)
but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

A. Flow Orchestration

B. Nested segments

C. Metrics on metrics

D. Streaming data transform

42 of 60. A consultant wants to ensure that every segment managed by multiple brand teams
adheres to the same set of exclusion criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this capability?

A. Create, publish, and deploy a data kit.

B. Create a reusable container block with common criteria.

C. Create a nested segment.

D. Create a segment and copy it for each brand.

43 of 60. A customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?

A. Streaming transforms

B. Data model triggers

C. Sales and Service bundle

D. Data actions and Lightning web components

44 of 60. A user wants to be able to create a multi-dimensional metric to identify unified individual
lifetime value (LTV).

Which sequence of data model object (DMO) joins is necessary within the calculated Insight to
enable this calculation?

A. Unified Individual > Unified Link Individual > Sales Order

B. Unified Individual > Individual > Sales Order

C. Sales Order > Individual > Unified Individual

D. Sales Order > Unified Individual

45 of 60. Cumulus Financial created a segment called Multiple Investments that contains individuals
who have invested in two or more mutual funds.

The company plans to send an email to this segment regarding a new mutual fund offering, and
wants to personalize the email content with information about each customer's current mutual fund
investments.

How should the Data Cloud consultant configure this activation?

A. Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on
the new segment with no additional attributes.

B. Choose the Multiple Investments segment, choose the Email contact point, add related attribute
Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".

C. Choose the Multiple Investments segment, choose the Email contact point, and add related
attribute Fund Type.

D. Include Fund Name and Fund Type by default for post processing in the target system.
46 of 60. A consultant is integrating an Amazon 53 activated campaign with the customer's
destination system.

In order for the destination system to find the metadata about the segment, which file on the 53 will
contain this information for processing?

A. The .txt file

B. The json file

C. The .csv file

D. The .zip file

47 of 60. A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.

What are two likely explanations for the increase?

Choose 2 answers

A. New data sources have been added to Data Cloud that largely overlap with the existing profiles.

B. Duplicates have been removed from source system data streams.

C. Identity resolution rules have been removed to reduce the number of matched profiles.

D. Identity resolution rules have been added to the ruleset to increase the number of matched
profiles.

48 of 60. A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains
a point balance for accrued hotel points and airline points within the same record. The client wants
to split these point systems into two separate records for better tracking and processing.

What should a consultant recommend in this scenario?

A. Clone the data source object.

B. Use batch transforms to create a second data lake object.

C. Create a junction object in Salesforce CRM and modify the ingestion strategy.

D. Create a data kit from the data lake object and deploy it to the same Data Cloud org.
49 of 60. A segment fails to refresh with the error "Segment references too many data lake objects
(DLOS)".

Which two troubleshooting tips should help remedy this issue?

Choose 2 answers

A. Split the segment into smaller segments.

B. Use calculated insights in order to reduce the complexity of the segmentation query.

C. Refine segmentation criteria to limit up to five custom data model objects (DMOs).

D. Space out the segment schedules to reduce DLO load.

50 of 60. An organization wants to enable users with the ability to identify and select text attributes
from a picklist of options.

Which Data Cloud feature should help with this use case?

A. Value suggestion

B. Data harmonization

C. Transformation formulas

D. Global picklists

51 of 60. A consultant is working in a customer's Data Cloud org and is asked to delete the existing
identity resolution ruleset.

Which two impacts should the consultant communicate as a result of this action?

Choose 2 answers

A. All individual data will be removed.

B. Unified customer data associated with this ruleset will be removed.

C. Dependencies on data model objects will be removed.

D. All source profile data will be removed.

52 of 60. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily
basis to be ingested in Data Cloud.

In what order should each process be run to ensure that freshly imported data is ready and available
to use for any segment?

A. Calculated Insight > Refresh Data Stream > Identity Resolution

B. Refresh Data Stream > Calculated Insight > Identity Resolution

C. Identity Resolution > Refresh Data Stream > Calculated Insight

D. Refresh Data Stream > Identity Resolution > Calculated Insight

53 of 60. Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to
maintain accuracy in the customer's scheduled campaign messages.

What should the consultant do to ensure the ecommerce data is ready for use for each of the
scheduled activations?

A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights
and segments before the activations are scheduled to run.

B. Set a refresh schedule for the calculated insights to occur every hour.

C. Ensure the activations are set to Incremental Activation and automatically publish every hour.

D. Ensure the segments are set to Rapid Publish and set to refresh every hour.

54 of 60. Which two requirements must be met for a calculated insight to appear in the
segmentation canvas?

Choose 2 answers

A. The metrics of the calculated insights must only contain numeric values.

B. The primary key of the segmented table must be a metric in the calculated insight.

C. The calculated insight must contain a dimension including the Individual or Unified Individual Id.

D. The primary key of the segmented table must be a dimension in the calculated insight.
55 of 60. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?

A. Use a streaming API call to delete the customer's information.

B. Use Profile Explorer to delete the customer data from Data Cloud.

C. Use Consent API to request deletion of the customer's information.

D. Use the Data Rights Subject Request tool to request deletion of the customer's information.

56 of 60. What does the Ignore Empty Value option do in identity resolution?

A. Ignores empty fields when running any custom match rules

B. Ignores empty fields when running reconciliation rules

C. Ignores Individual object records with empty fields when running identity resolution rules

D. Ignores empty fields when running the standard match rules

57 of 60. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy
Name and Normalized Email.

What should NTO do to ensure the best email address is activated?

A. Include Contact Point Email object Is Active field as a match rule.

B. Use the source priority order in activations to make sure a contact point from the desired source
is delivered to the activation target.

C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation
rule.

D. Set the default reconciliation rule to Last Updated.

58 of 60. A customer wants to create segments of users based on their Customer Lifetime Value.
However, the source data that will be brought into Data Cloud does not include that key performance
indicator (KPI).

Which sequence of steps should the consultant follow to achieve this requirement?

A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B. Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C. Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation
59 of 60. During discovery, which feature should a consultant highlight for a customer who has
multiple data sources and needs to match and reconcile data about individuals into a single unified
profile?

A. Data Cleansing

B. Harmonization

C. Data Consolidation

D. Identity Resolution

60 of 60. Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that
have purchased within the past 6 months. The consultant created a segment to meet this
requirement.

Now, NTO brings an additional requirement to suppress customers who have made purchases within
the last week.

What should the consultant use to remove the recent customers?

A. Batch transforms

B. Segmentation exclude rules

C. Related attributes

D. Streaming insights
Data Cloud
1. During a privacy law discussion with a customer, the customer indicates they need to honor requests for
the right to be forgotten. The consultant determines that consent API will solve this business need.
Which two considerations should the consultant inform the customer about?

Data deletion requests submitted to data cloud are passed to all connected salesforce clouds.
Data deletion requests are reprocessed at 30, 60 and 90.
Data deletion requests are processed within 1 hour.
Data deletion requests are submitted for individual profiles.

2. A customer has a calculated insight about lifetime value. What does the consultant need to be aware of if
the calculated insight needs to be modified?
A. Existing measures can be removed.
B. Existing dimensions can be removed.
C. New measures can be added.
D. New dimensions can be added.

3. A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same
set of exclusion criteria, that are updated on a monthly basis.
What is the most efficient option to allow for this capability?

Create, publish and deploy a data kit.

Create a segment and copy it for each brand.
Create a reusable container block with common criteria.
Create a nested segment.

4. A consultant is building a segment to announce a new product launch for customers that
have previously purchased black pants.
How should the consultant place the attributes for product color and product type from the Order
Product object to meet this criteria?
A. Place an attribute for the "black pants" calculated insight to dynamically apply.
B. Place the attributes for product color and product type in a single container.
C. Place the attributes for product color and product type as direct attributes.
D. Place the attribute for product color in one container and the attribute for product type in another
container.

5. Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real
time and send out a notification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?
A. Use streaming data transform with a flow.
B. Use a calculated insight paired with a flow.
C. Use streaming data transform combined with a data action.
D. Use a streaming insight paired with a data action.
6. A customer has a requirement to receive a notification whenever an activation fails for a particular
segment.
Which feature should the consultant use to solution for this use case?
A. Flow
B. Report
C. Activation alert
D. Dashboard

7. Cumulus Financial created a segment called High Investment Balance Customers. This is a
foundational segment that includes several segmentation criteria the marketing team should
consistently use. Which feature should the consultant suggest the marketing team use to ensure this
consistency when creating future, more refined segments?
A. Create new segments using nested segments.
B. Create a High Investment Balance calculated insight.
C. Package High Investment Balance Customers in a data kit.
D. Create new segments by cloning High Investment Balance Customers.

8. A customer wants to create segments of users based on their Customer Lifetime Value. However, the
source data that will be brought into Data Cloud does not include that key performance indicator (KPI).
Which sequence of steps should the consultant follow to achieve this requirement?
A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation
B. Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation
C. Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation
D. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

9. A user wants to be able to create a multi-dimensional metric to identify unified individual

lifetime value (LTV).
Which sequence of data model object (DMO) joins is necessary within the calculated Insight to
enable this calculation?
A. Unified Individual > Unified Link Individual > Sales Order
B. Unified Individual > Individual > Sales Order
C. Sales Order > Individual > Unified Individual
D. Sales Order > Unified Individual

10. A customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?
A. Streaming transforms
B. Data model triggers
C. Sales and Service bundle
D. Data actions and Lightning web components

11. Which permission setting should a consultant check if the custom Salesforce CRM object is
not available in New Data Stream configuration?
A. Confirm the Create object permission is enabled in the Data Cloud org.
B. Confirm the View All object permission is enabled in the source Salesforce CRM org.
 C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org.
D. Confirm that the Modify Object permission is enabled in the Data Cloud org.

12. A customer notices that their consolidation rate has recently increased. They contact the
consultant to ask why.
What are two likely explanations for the increase?
A. New data sources have been added to Data Cloud that largely overlap with the existing profiles.
B. Duplicates have been removed from source system data streams.
C. Identity resolution rules have been removed to reduce the number of matched profiles.
D. Identity resolution rules have been added to the ruleset to increase the number of matched profiles.

13. Which configuration supports separate Amazon S3 buckets for data ingestion and activation?
A. Dedicated S3 data sources in Data Cloud setup
B. Multiple S3 connectors in Data Cloud setup
C. Dedicated S3 data sources in activation setup
D. Separate user credentials for data stream and activation target

14. Luxury Retailers created a segment targeting high value customers that it activates through Marketing
Cloud for email communication. The company notices that the activated count is smaller than the
segment count.
What is a reason for this?
A. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in
an activation.
B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the
individual does not have a related Contact Point, it will not be activated.
C. Marketing Cloud activations automatically suppress individuals who are unengaged and have not
opened or clicked on an email in the last six months.
D. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They
do not allow activation of new records.

15. Cumulus Financial is currently using Data Cloud and ingesting transactional data from its
backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the
company created a formula field in Data Cloud to create a custom classification. It now needs to
update this formula to account for more classifications.
What should the consultant keep in mind with regard to formula field updates when using the S3
Connector?
A. Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.
B. Data Cloud will only update the formula on a go-forward basis for new records.
C. Data Cloud does not support formula field updates for data streams of type upsert.
D. Data Cloud will update the formula for all records at the next incremental upsert refresh.

16. What should a user do to pause a segment activation with the intent of using that segment again?
A. Deactivate the segment. // may be true
B. Delete the segment.
C. Skip the activation.
D. Stop the publish schedule.
17. Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a
Cloud File Storage activation. The company also wants to analyze individuals who have been in the
segment within the last 2 years.
Which Data Cloud component allows for this?
A. Segment exclusion
B. Nested segments
C. Segment membership data model object
D. Calculated insights

18. Which two requirements must be met for a calculated insight to appear in the segmentation canvas?
A. The metrics of the calculated insights must only contain numeric values.
B. The primary key of the segmented table must be a metric in the calculated insight.
C. The calculated insight must contain a dimension including the Individual or Unified Individual Id.
D. The primary key of the segmented table must be a dimension in the calculated insight.

19. Cloud Kicks received a Request to be Forgotten by a customer.

In which two ways should a consultant use Data Cloud to honor this request?
A. Delete the data from the incoming data stream and perform a full refresh.
B. Add the Individual ID to a headerless file and use the delete from file functionality.
C. Use Data Explorer to locate and manually remove the Individual.
D. Use the Consent API to suppress processing and delete the Individual and related records from
source data streams.

20. A customer wants to use the transactional data from their data warehouse in Data Cloud.
They are only able to export the data via an SFTP site.
How should the file be brought into Data Cloud?
A. Ingest the file with the SFTP Connector.
B. Ingest the file through the Cloud Storage Connector.
C. Manually import the file using the Data Import Wizard.
D. Use Salesforce's Dataloader application to perform a bulk upload from a desktop.

21. A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty
ID?
A. Party Identification object
B. Loyalty Identification object
C. Individual object
D. Contact Identification object

22. Which two steps should a consultant take if a successfully configured Amazon S3 data
stream fails to refresh with a "NO FILE FOUND" error message?
A. Check if correct permissions are configured for the Data Cloud user.
B. Check if the Amazon S3 data source is enabled in Data Cloud Setup.
C. Check If the file exists in the specified bucket location.
D. Check if correct permissions are configured for the S3 user.
23. Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone,
and work phone as three separate fields for its customers on the Contact record. The company plans to
use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data to ensure all
the different phone numbers are properly mapped and available for use in activation?
A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the
Contact Point Phone data map object from the Contact data stream.
B. Ingest the Contact object and use streaming transforms to normalize the phone numbers from the
Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then
map this new DLO to the Contact Point Phone data map object.
C. Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and
then map to the Contact Point Phone data map object.
D. Ingest the Contact object and create formula fields in the Contact data stream on the phone
numbers, and then map to the Contact Point Phone data map object.

24. What does the Source Sequence reconciliation rule do in identity resolution?
A. Includes data from sources where the data is most frequently occurring
B. Identifies which individual records should be merged into a unified profile by setting a priority for
specific data sources
C. Identifies which data sources should be used in the process of reconcillation by prioritizing the most
recently updated data source
D. Sets the priority of specific data sources when building attributes in a unified proflle, such as a first or
last name

25. Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and
Normalized Email.
What should NTO do to ensure the best email address is activated?
A. Include Contact Point Email object Is Active field as a match rule.
B. Use the source priority order in activations to make sure a contact point from the desire source is
delivered to the activation target.
C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule.
D. Set the default reconciliation rule to Last Updated.

26. During an implementation project, a consultant completed ingestion of all data streams for their
customer. Prior to segmenting and acting on that data, which additional configuration is required?
A. Data Activation
B. Calculated Insights
C. Data Mapping //May be true
D. Identity Resolution

27. What is Data Cloud's primary value to customers?

A. To provide a unified view of a customer and their related data
B. To connect all systems with a golden record
C. To create a single source of truth for all anonymous data
D. To create personalized campaigns by listening, understanding, and acting on customer behavior
28. What does the Ignore Empty Value option do in identity resolution?
A. Ignores empty fields when running any custom match rules
B. Ignores empty fields when running reconciliation rules
C. Ignores Individual object records with empty fields when running identity resolution rules
D. Ignores empty fields when running the standard match rules

29. A segment fails to refresh with the error "Segment references too many data lake objects (DLOS)".
Which two troubleshooting tips should help remedy this issue?
A. Split the segment into smaller segments.
B. Use calculated insights in order to reduce the complexity of the segmentation query.
C. Refine segmentation criteria to limit up to five custom data model objects (DMOs).
D. Space out the segment schedules to reduce DLO load.

30. Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud
and bring two years of transactional history into Data Cloud.
What should NTO use to achieve this?
A. B2C Commerce Starter Bundles
B. Direct Sales Order entity ingestion
C. Direct Sales Product entity ingestion
D. B2C Commerce Starter Bundles plus a custom extract

31. An organization wants to enable users with the ability to identify and select text attributes
from a picklist of options.
Which Data Cloud feature should help with this use case?
A. Value suggestion
B. Data harmonization
C. Transformation formulas
D. Global picklists

32. Where is value suggestion for attributes in segmentation enabled when creating the DMO?
A. Data Mapping
B. Data Transformation
C. Segment Setup
D. Data Stream Setup

33. Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.
Which engagement channel data will require custom integration?
A. SMS
B. Email
C. CloudPage //may be
D. Mobile push

34. What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?
A. Cities containing 'San José', 'San Jose', 'san jose', or 'san jose'
B. Cities only containing 'San Jose' or 'san jose'
 C. Cities only containing 'San Jose' or 'San Jose'
D. Cities only containing 'San José' or 'san josé'

35. A consultant is working in a customer's Data Cloud org and is asked to delete the existing
identity resolution ruleset.
Which two impacts should the consultant communicate as a result of this action?
A. All individual data will be removed.
B. Unified customer data associated with this ruleset will be removed.
C. Dependencies on data model objects will be removed.
D. All source profile data will be removed. // May be wrong

36. What does it mean to build a trust-based, first-party data asset?

A. To provide transparency and security for data gathered from individuals who provide consent
for its use and receive value in exchange
B. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance
regulations
C. To ensure opt-in consents are collected for all email marketing as required by law
D. To obtain competitive data from reliable sources through interviews, surveys, and polls

37. Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV)
but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?
A. Flow Orchestration
B. Nested segments
C. Metrics on metrics
D. Streaming data transform

38. Cumulus Financial created a segment called Multiple Investments that contains individuals
who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and
wants to personalize the email content with information about each customer's current mutual fund
investments.
How should the Data Cloud consultant configure this activation?
A. Include Fund Type equal to "Mutual Fund" as a related attribute. Configure an activation based on
the new segment with no additional attributes.
B. Choose the Multiple Investments segment, choose the Email contact point, add related
attribute Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund".
C. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute
Fund Type.
D. Include Fund Name and Fund Type by default for post processing in the target system.

39. During discovery, which feature should a consultant highlight for a customer who has multiple data
sources and needs to match and reconcile data about individuals into a single unified profile?
A. Data Cleansing
B. Harmonization
C. Data Consolidation
 D. Identity Resolution

40. Which consideration related to the way Data Cloud ingests CRM data is true?
A. CRM data cannot be manually refreshed and must wait for the next scheduled synchronization,
B. The CRM Connector's synchronization times can be customized to up to 15-minute intervals.
C. Formula fields are refreshed at regular sync intervals and are updated at the next full refresh. //May be
true
D. The CRM Connector allows standard fields to stream into Data Cloud in real time.

41. Which two common use cases can be addressed with Data Cloud?
A. Understand and act upon customer data to drive more relevant experiences.
B. Govern enterprise data lifecycle through a centralized set of policies and processes.
C. Harmonize data from multiple sources with a standardized and extendable data model.
D. Safeguard critical business data by serving as a centralized system for backup and disaster
recovery.

42. A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket from Data
Cloud?
A. Use an S3 Private Key Certificate.
B. Use an S3 Encrypted Username and Password.
C. Use a JWT Token generated on S3.
D. Use an S3 Access Key and Secret Key.

43. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily
basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and available
to use for any segment?
A. Calculated Insight > Refresh Data Stream > Identity Resolution
B. Refresh Data Stream > Calculated Insight > Identity Resolution
C. Identity Resolution > Refresh Data Stream > Calculated Insight
D. Refresh Data Stream > Identity Resolution > Calculated Insight

44. To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to
Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name.
What are two ways to achieve this outcome?
A. Include campaign identifier in the activation name.
B. Hard code the campaign identifier as a new attribute in the campaign activation.
C. Include campaign identifier in the filename specification.
D. Include campaign identifier in the segment name.

45. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate this request in Data Cloud?
A. Use a streaming API call to delete the customer's information.
B. Use Profile Explorer to delete the customer data from Data Cloud.
C. Use Consent API to request deletion of the customer's information.
 D. Use the Data Rights Subject Request tool to request deletion of the customer's information.

46. Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new
line of business. The new business specializes in gourmet camping food. For business reasons as well
as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.
Which capability best supports NTO's desire to separate its data by brand?
A. Data streams for each brand
B. Data model objects for each brand
C. Data spaces for each brand
D. Data sources for each brand

47. Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that
have purchased within the past 6 months. The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within
the last week.
What should the consultant use to remove the recent customers?
A. Batch transforms
B. Segmentation exclude rules
C. Related attributes
D. Streaming insights

48. A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
A. Change reconciliation rules to Most Occuring.
B. Increase the number of matching rules.
C. Include additional attributes in the existing matching rules.
D. Reduce the number of matching rules.

49. How can a consultant modify attribute names to match a naming convention in Cloud File Storage
targets?
A. Use a formula field to update the field name in an activation.
B. Update attribute names in the data stream configuration.
C. Set preferred attribute names when configuring activation.
D. Update field names in the data model object.

50. Which data model subject area defines the revenue or quantity for an opportunity by product family?
A. Engagement
B. Product
C. Party
D. Sales Order

51. A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a
name and primary email address, along with other personally Identifiable information (PII).
How should the fields be mapped to support identity resolution?
A. Create a new custom object with fields that directly match the incoming table.
 B. Map all fields to the Customer object.
C. Map name to the Individual object and email address to the Contact Phone Email object.
D. Map all fields to the Individual object, adding a custom field for the email address.

52. A consultant is integrating an Amazon S3 activated campaign with the customer's destination system.
In order for the destination system to find the metadata about the segment, which file on the S3 will
contain this information for processing?
A. The .txt file
B. The .json file
C. The .csv file
D. The .zip file

53. Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to
maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled
activations?
A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and
segments before the activations are scheduled to run.
B. Set a refresh schedule for the calculated insights to occur every hour.
C. Ensure the activations are set to Incremental Activation and automatically publish every hour.
D. Ensure the segments are set to Rapid Publish and set to refresh every hour.

54. Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,
monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores
that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
A. Add additional attributes.
B. Choose a segment.
C. Select contact points.
D. Add the calculated insight in the activation.

55. A consultant has an activation that is set to publish every 12 hours, but has discovered that
updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue?
A. Review data transformations to ensure they're run after calculated insights.
B. Review calculated insights to make sure they're run before segments are refreshed.
C. Review segments to ensure they're refreshed after the data is ingested.
D. Review calculated insights to make sure they're run after the segments are refreshed.

56. Which two dependencies prevent a data stream from being deleted?
A. The underlying data lake object is used in activation.
B. The underlying data lake object is used in a data transform.
C. The underlying data lake object is mapped to a data model object.
D. The underlying data lake object is used in segmentation.
57. A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data
sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
A. Data Harmonization
B. Unified Profiles
C. Master Data Management
D. Data Marketplace

58. Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
Which two use cases are considered a good fit for Data Cloud?
A. To ingest and unify data from various sources to reconcile customer identity
B. To create and orchestrate cross-channel marketing messages
C. To use harmonized data to more accurately understand the customer and business impact
D. To eliminate the need for separate business intelligence and IT data management tools

59. A Data Cloud customer wants to adjust their identity resolution rules to increase their
accuracy of matches. Rather than matching on email address, they want to review a rule that joins
their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
A. Map the primary key from the two systems to Party Identification, using CRM ID as the
identification name for both.
B. Map the primary key from the two systems to party identification, using CRM ID as the
identification name for individuals coming from the CRM, and Marketing ID as the identification name
for individuals coming from the marketing platform.
C. Create a custom matching rule for an exact match on the Individual ID attribute.
D. Create a matching rule based on party identification that matches on CRM ID as the party identification
name. // may be true

60. When performing segmentation or activation, which time zone is used to publish and refresh data?
A. Time zone specified on the activity at the time of creation
B. Time zone of the user creating the activity
C. Time zone of the Data Cloud Admin user
D. Time zone set by the Salesforce Data Cloud org

61. A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains
a point balance for accrued hotel points and airline points within the same record. The client wants
to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?
A. Clone the data source object.
B. Use batch transforms to create a second data lake object.
C. Create a junction object in Salesforce CRM and modify the ingestion strategy.
D. Create a data kit from the data lake object and deploy it to the same Data Cloud org.

62. What should an organization use to stream inventory levels from an inventory
management system into Data Cloud in a fast and scalable, near-real-time way?
A. Cloud Storage Connector
 B. Commerce Cloud Connector //may be true
C. Ingestion API
D. Marketing Cloud Personalization Connector

63. When creating a segment on an individual, what is the result of using two separate
containers linked by an AND as shown below?
GoodsProduct | Count | At Least | 1
Color | Is Equal To I red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To I shoes
A. Individuals who purchased at least one of any 'red' product and also purchased at least one pair of
'shoes'
B. Individuals who purchased at least one 'red shoes' as a single line item in a purchase
C. Individuals who made a purchase of at least one 'red shoes' and nothing else
D. Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'

64. Which data model subject area should be used for any Organization, Individual, or Member in the
Customer 360 data model?
A. Party
B. Global Account
C. Membership
D. Engagement

65. A retail customer wants to bring customer data from different sources and wants to take advantage of
identity resolution so that it can be used in segmentation.
On which entity should this be segmented for activation membership?
A. Individual
B. Unified Contact
C. Subscriber
D. Unified Individual

66. Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data
into Data Cloud. What are two of the available datasets in Marketing Cloud Starter Data Bundles?
A. MobileConnect
B. MobilePush
C. LoyaltyManagement
D. Personalization

67. Which statement about DataCloud's Web and Mobile Application Connector is true?
A. A standard schema containing event, profile, and transaction data is created at the time the
connector is configured.
B. The connector schema can be updated to delete an existing field.
C. Any data streams associated with the connector will be automatically deleted upon deleting the app
from DataCloud Setup.
D. The Tenant-Specific Endpoint is auto-generated in DataCloud when setting the connector
68. Which operator should a consultant use to create a segment for a birthday campaign that is evaluated
daily?
A. IsBirthday
B. IsToday
C. IsBetween
D. IsAnniversaryOf

69. Cloud Kicks wants to be able to build a segment of customers who have visited its website within the
previous 7 days. Which filter operator on the Engagement Date field fits this use case?
A. IsBetween
B. Last Number of Days
C. Next Number of Days
D. Greater than Last Number of Days

70. A consultant needs to package Data Cloud components from one organization to another. Which two
Data Cloud components should the consultant include in a data kit to achieve this goal? Choose 2
answers:
A. Segments
B. Data model objects
C. Identity resolution rule sets
D. Calculated insights

71. The Salesforce CRM Connector is configured, and the Case object data stream is set up. Subsequently, a
new custom field named BusinessPriority is created on the Case object in Salesforce CRM. However, the
new field is not available when trying to add it to the data stream. Which statement addresses the cause
of this issue?
A. The Salesforce Integration User is missing Read permissions on the newly created field.
B. Custom fields on the Case object are not supported for ingesting into Data Cloud.
C. The Salesforce Data Loader application should be used to perform a bulk upload from a desktop.
D. After 24 hours when the data stream refreshes, it will automatically include any new fields that were
added to the Salesforce CRM.

72. How does Data Cloud handle an individual's Right to be Forgotten?

A. Deletes the specified individual and records from any data model object/datalake object related to
the individual.
B. Deletes the records from all datasource objects, and any downstream datamodel objects are updated
at the next scheduled ingestion.
C. Deletes the specified individual and records from any datasource object mapped to the individual
datamodel object.
D. Deletes the specified individual record and its Unified Individual Link record.

73. A healthcare client wants to make use of identity resolution but does not want to risk unifying profiles
that may share certain personally identifying information (PII). Which matching rule criteria should a
consultant recommend for the most accurate matching results?
A. FuzzyFirstName, ExactLastName, and Email
 B. ExactLastName and Email
C. PartyIdentification on PatientID
D. EmailAddress and Phone

74. The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page
on its website at least twice within the last 24 hours. They want the information about these candidates
to be available for segmentation in Data Cloud, and the candidates added to their recruiting system.
Which features should a consultant recommend to achieve this goal?
A. Calculated insight
B. Streaming insight
C. Streaming data transform
D. Batch data transform

75. Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new
file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a
timestamp in a standardized naming convention. Which two options should a consultant configure when
ingesting this data stream? Choose 2 answers:
A. Ensure the filename contains a wildcard to accommodate the timestamp.
B. Ensure the refresh mode is set to "Full Refresh."
C. Ensure the refresh mode is set to "Upsert."
D. Ensure that deletion of old files is enabled.

76. A Data Cloud consultant recently discovered that their identity resolution process is matching individuals
that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?
A. Modify the existing ruleset to use fewer matching rules, run the ruleset, and review the updated
results, then adjust as needed until the individuals are matching correctly.
B. Create and run a new ruleset with fewer matching rules, compare the two rulesets to review and
verify the results, and then migrate to the new ruleset once approved.
C. Modify the existing ruleset with stricter matching criteria, run the ruleset, and review the updated
results, then adjust as needed until the individuals are matching correctly.
D. Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and
verify the results, and then migrate to the new ruleset once approved.

77. How does identity resolution select attributes for unified individuals when there is conflicting information
in the data model?
A. Creates additional rulesets
B. Creates additional contact points
C. Leverages reconciliation rules
D. Leverages match rules

78. A consultant is planning the ingestion of a data stream that has profile information including a mobile
phone number.
To ensure that the phone number can be used for future SMS campaigns, they need to confirm the
phone number field is in the proper E.164 PhoneNumber format. However, the phone numbers in
the file appear to be in varying formats.
 What is the most efficient way to guarantee that the various phone number formats are standardized?
A. Create a formula field to standardize the format.
B. Edit and update the data in the source system prior to sending to DataCloud.
C. Create a calculated insight after ingestion.
D. Assign the PhoneNumber field type when creating the datastream.

79. A customer has multiple team members who create segment audiences that work in
different time zones. One team member works at the home office in the Pacific time zone,
that matches the orgTimeZone setting. Another team member works remotely in the Eastern time zone.
Which user will see their home timezone in the segment and activation schedule areas?
A. The team member in the Eastern time zone.
B. Both team members; DataCloud adjusts the segment and activation schedules to the timezone of the
logged-in user.
C. The team member in the Pacific time zone.
D. Neither team member; DataCloud shows all schedules in GMT.

80. Which information is provided in a .csv file when activating to Amazon S3?
A. The manifest of origin sources within DataCloud
B. The activated data payload
C. The metadata regarding the segment definition
D. An audit log showing the user who activated the segment and when it was activated

81. Northern Trail Outfitters uses B2C Commerce and is exploring implementing DataCloud
to get a unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data when ingesting order data
using the B2C Commerce Order Bundle?
A. The B2C Commerce Order Bundle ingests 30 days of historical data.
B. The B2C Commerce Order Bundle ingests 6 months of historical data.
C. The B2C Commerce Order Bundle ingests 12 months of historical data.
D. The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders
from that point on.

82. Cumulus Financial wants its service agents to view a display of all cases associated with
a Unified Individual on a contact record.
Which two features should a consultant consider for this use case?
A. Lightning Web Components
B. Query API
C. Profile API
D. Data Action

83. A consultant is setting up a data stream with transactional data.

Which field type should the consultant choose to ensure that leading zeros in the purchase order
number are preserved?
A. Decimal
B. Serial
C. Text
 D. Number

84. Cumulus Financial uses calculated insights to compute the total banking value per
branch for its high net worth customers. In the calculated insight, "banking value" is a metric,
"branch" is a dimension, and "high net worth" is a filter.
What can be included as an attribute in activation?
A. "banking value" (metric)
B. "branch" (dimension) and "banking value" (metric)
C. "high net worth" (filter)
D. "branch" (dimension)

85. A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
A. Value suggestion will only return results for the first 50 values of a specific attribute.
B. Value suggestion requires Data Aware Specialist permissions at a minimum.
C. Value suggestion can only work on direct attributes and not related attributes.
D. Value suggestion is still processing and takes up to 24 hours to be available.

86. A consultant is reviewing a recent activation using engagement-based related attributes

but is not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
A. The related engagement events occurred within the last 90 days.
B. The activations are referencing segments that segment on profile data rather than engagement data.
C. The correct path is selected for the related attributes.
D. The activated profiles have a Unified Contact Point.

87. A consultant is helping a beauty company ingest its profile data into DataCloud. The
company's source data includes several fields, such as eye color, skin type, and hair color, that are
not fields in the standard Individual data model object (DMO).
What should the consultant recommend to map this data to be used for both segmentation and
identity resolution?
A. Create a custom DMO from scratch that has all fields that are needed.
B. Duplicate the standard Individual DMO and add the additional fields.
C. Create custom fields on the standard Individual DMO.
D. Create a custom DMO with only the additional fields and map it to the standard Individual DMO.

88. A consultant wants to build a new audience in DataCloud.

Which three criteria can the consultant include when building a segment?
A. Direct attributes
B. Datastream attributes
C. Calculated insights
D. Related attributes
E. Streaming insights

89. A customer has outlined requirements to trigger a journey for an abandoned browse
behavior. Based on the requirements, the consultant determines they will use streaming insights
 to trigger a data action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the cadence
required?
A. Configure the data to be ingested in hourly batches.
B. Set the journey entry schedule to run every hour.
C. Set the activation schedule to hourly.
D. Set the insights aggregation time window to 1 hour.

90. Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its DataCloud
users.
What should the consultant do to accomplish this?
A. Use formula fields based on the Account Country field to filter incoming records.
B. Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.
C. Use the data spaces feature and apply filtering on the Account datalake object based on Country.
D. Use streaming transforms to filter out Account data based on Country and map to separate data
model objects accordingly.

91. A Data Cloud consultant is in the process of setting up data streams for a new service-based data source.
When ingesting Case data, which field is recommended to be associated with the Event Time field?
A. Escalation Date
B. Last Modified Date
C. Creation Date
D. Resolution Date

92. A user has built a segment in DataCloud and is in the process of creating an activation.
When selecting related attributes, they cannot find a specific set of attributes they know to be
related to the individual.
Which statement explains why these attributes are not available?
A. Activations can only include 1-to-1 attributes.
B. The attributes are being used in another activation.
C. The segment is not segmenting on profile data.
D. The desired attributes reside on different related paths.

93.