12 Rules for Life

12 Rules for Life: An Antidote to Chaos is a 2018 self-help book by the Canadian clinical
psychologist Jordan Peterson. It provides life advice through essays in abstract ethical principles,
psychology, mythology, religion, and personal anecdotes. The book topped bestseller lists in Canada,
the United States, and the United Kingdom, and had sold over ten million copies worldwide, as of May
2023.[1] Peterson went on a world tour to promote the book, receiving much attention following an
interview with Channel 4 News.[2][3] The book is written in a more accessible style than his previous
academic book, Maps of Meaning: The Architecture of Belief (1999).[9] A sequel, Beyond Order: 12
More Rules for Life, was published in March 2021.[10]

Overview

Background

Peterson's interest in writing the book grew out of a personal hobby of answering questions posted
on Quora; one such question being "What are the most valuable things everyone should know?", to
which his answer[11] comprised 42 rules.[5] The early vision and promotion of the book aimed to
include all rules, with the title "42".[12][13] Peterson stated that it "isn't only written for other people. It's
a warning to me."[6]

Rules

The book is divided into chapters with each title representing one of the following twelve specific
rules for life as explained through an essay.

1. "Stand up straight with your shoulders back."

2. "Treat yourself like someone you are responsible for helping."

3. "Make friends with people who want the best for you."

4. "Compare yourself to who you were yesterday, not to who someone else is today."

5. "Do not let your children do anything that makes you dislike them."

6. "Set your house in perfect order before you criticize the world."

7. "Pursue what is meaningful (not what is expedient)."

 8. "Tell the truth – or, at least, don't lie."
12 Rules for Life: An Antidote to
9. "Assume that the person you are listening to
Chaos
might know something you don't."

10. "Be precise in your speech."

11. "Do not bother children when they are

skateboarding."

12. "Pet a cat when you encounter one on the

street."[14]

Content

The book's central idea is that "suffering is built

into the structure of being" and, although it can be
unbearable, people have a choice either to
withdraw, which is a "suicidal gesture", or to face
and transcend it.[4] Living in a world of chaos and
First edition cover
order,[15] everyone has "darkness" that can "turn
them into the monsters they're capable of being" Author Jordan Peterson

to satisfy their dark impulses in the right

Audio read by Jordan Peterson
situations. Scientific experiments like the Invisible
Illustrator Ethan Van Sciver
Gorilla Test show that perception is adjusted to
aims, and it is better to seek meaning rather than Language English
[6]
happiness. Peterson notes:
Subjects Self-help · psychology
· philosophy
It's all very well to think the meaning
of life is happiness, but what Publisher Random House
happens when you're unhappy? Canada

Happiness is a great side effect. Penguin Allen Lane

When it comes, accept it gratefully. (UK)

But it's fleeting and unpredictable. Publication date January 23, 2018
It's not something to aim at – because (Canada)
it's not an aim. And if happiness is January 16, 2018
the purpose of life, what happens (UK)

when you're unhappy? Then you're a

Publication place Canada
failure.
Media type Print, digital, audible
 Pages 448 (hardcover)
320 (ebook)

ISBN 978-0-345-81602-3
(Canada)
978-0-241-35163-5
(UK)
Illustration of a lobster making a dominance display,
which is rewarded neurochemically with the release of
Dewey Decimal 170/.44
serotonin

LC Class BJ1589 P48 2018

The book advances the idea that people are born
with an instinct for ethics and meaning, and Followed by Beyond Order
should take responsibility to search for meaning
above their own interests (Rule 7, "Pursue what is
meaningful, not what is expedient"). Such thinking is reflected both in contemporary stories such as
Pinocchio, The Lion King, and Harry Potter, and in ancient stories from the Bible.[6] To "Stand up
straight with your shoulders back" (Rule 1) is to "accept the terrible responsibility of life," to make self-
sacrifice,[16] because the individual must rise above victimization and "conduct his or her life in a
manner that requires the rejection of immediate gratification, of natural and perverse desires alike."[15]
The comparison to neurological structures and behavior of lobsters is used as a natural example to
the formation of social hierarchies.[7][8][17]

The other parts of the work explore and criticize the state of young men; the upbringing that ignores
sex differences between boys and girls (criticism of over-protection and tabula rasa model in social
sciences); male–female interpersonal relationships; school shootings; religion and moral nihilism;
relativism; and lack of respect for the values that built Western society.[7][18][19][20]

In the last chapter, Peterson outlines the ways in which one can cope with the most tragic events,
which are very often out of one's control. In it, he describes his own personal struggle upon
discovering that his daughter, Mikhaila, had a rare bone disease.[6] The chapter is a meditation on
how to maintain a watchful eye on, and cherish, life's small redeemable qualities (e.g., to "pet a cat
when you encounter one"). It also outlines a practical way to deal with hardship: to shorten one's
temporal scope of responsibility (e.g., by focussing on the next minute rather than the next three
months).[21]

Canadian psychiatrist and psychoanalyst Norman Doidge wrote the book's foreword.[6]
Publication

Marketing

Jordan Peterson speaking at an event

in Dallas, Texas, in June 2018

To promote the book, Peterson went on a world tour, initially from January 14, 2018, to February 17,
2018, including events in England, Canada, and the United States.[22] The sold-out venues included
1,000-seat conference hall Emmanuel Centre in London,[23][18] and 2,000-seat Orpheum Theatre in
Los Angeles.[24] The February 11 event at Citadel Theatre in Edmonton was cancelled by the theatre's
board of directors and management, for which they later apologized, and instead was held at a sold-
out Hyatt Place.[25][26] The second part included three sold-out events in March in Australia,[27]
continuing at Beacon Theatre in New York, and the third part held between early May and June
initially numbering ten events in the US and Canada and one in the UK.[28] Until June, the tour visited
45 cities in North America, Europe and Australia, reaching an audience of over 100,000 people.[29]
According to Peterson, nearly 200,000 people attended the live events until late July.[30]

As part of the tour, Peterson had an interview on Channel 4 News that went viral, receiving
considerable attention and nearly 49 million views on YouTube.[2][15][27][3] He also appeared on BBC
Radio 5 Live and BBC's HARDtalk;[31] LBC's Maajid Nawaz radio show; Fox & Friends and Tucker
Carlson Tonight;[20][32] ABC's 7.30;[33] Sky News Australia's Outsiders;[34] HBO's Real Time with Bill
Maher;[35] and The Dr. Oz Show, among others.[36]

Release

Penguin Allen Lane published the book on January 16, 2018, in the UK.[37] Random House Canada
published it on January 23 in Canada.[38][39] as of September 2018, the book was slated to be
translated into 45 languages.[40]

The 12 Rules for Life audiobook was number one on Audible in Canada, and number three in the
US.[41] In Canada, since its debut, it topped The Globe and Mail 's and the Toronto Star 's nonfiction
bestsellers lists.[42][43][44][45] According to CBC Books, it was the 4th-bestselling Canadian book of the
year.[46] According to the Toronto Star, it was the "biggest Canadian book success story of the year",
topping original nonfiction and Canadian nonfiction categories, with only Canadian poet writer Rupi
Kaur having similar sales.[47] According to Publishers Weekly, Kobo Inc. reported that it was the 2nd-
bestselling audiobook of 2018 in Canada,[48] whereas per BookNet Canada and BNC SalesData the
print book was 3rd and Peterson was the bestselling Canadian author of the year.[49]

In the UK the book enjoyed five weeks at the top of The Sunday Times 's bestsellers list for general
hardcover (February 18 – March 25,[50][51][52][53][54] again on April 15),[55] selling over 120,000 copies
by September 16.[56] According to The Sunday Times, the hardback edition was the year's 4th-biggest
seller in the "general hardbacks" category with 153,160 copies sold by end of the year.[57] According
to The Guardian, the Nielsen BookScan reported sales of 147,899 copies made it only the 32nd
bestselling book of the year.[58]

According to The Guardian, the Nielsen BookScan reported sales of over 10,000 copies until March
12 in Australia.[59] According to The Irish Times, in Ireland it was the 23rd-bestselling book of the year
with 14,408 copies.[60]

In the US, the book became the number-one nonfiction book and e-book on The Wall Street Journal 's
Best-Selling Books list.[61] It also topped The Washington Post 's[62][63] and Reuters's US bestsellers
list,[64] reached number two on USA Today 's overall list,[65] and topped the hardcover nonfiction and
top 10 overall category for Publishers Weekly,[66][67][68] selling over 559,000 copies by September 24,
2018.[69] In the category it replaced Michael Wolff's Fire and Fury.[70] At the end of the year the
hardcover version was the 11th-bestselling book, with 692,238 copies.[71] Penguin Random House
CEO Markus Dohle said in late March that the book had already sold over 700,000 copies in the
US.[72] The book did not chart on The New York Times, Los Angeles Times and IndieBound
bestsellers list. According to Toronto Star books editor Deborah Dundas, the New York Times stated
it was not counted because it was published by a Canadian company.[73] According to Random
House Canada, the book was handled properly for the US market.[41][74]

Peterson announced the book had sold over 2 million copies (August 6, 2018),[75][76] then 3 million
copies (January 13, 2019),[77] and later that work had begun on a sequel (January 2019).[78] The book
reached 5 million sales by November 2020.[79] By May 2023 the book had sold over 10 million
copies.[1]

In March 2019, Whitcoulls, one of New Zealand's leading book retailers, temporarily removed the
book from their stores and online catalogue, apparently in reaction to the Christchurch mosque
shootings. The withdrawal of the book was prompted by social media photos of Peterson posing
with a fan wearing a T-shirt saying "I'm a proud Islamophobe." Peterson and his supporters strongly
criticized Whitcoulls's decision because Whitcoulls continued to sell Adolf Hitler's Mein Kampf and
Henry Malone's Islam Unmasked. The book was reinstated six days after it was removed.[80][81][82][83]

Reception

The book was received with mixed reviews. Melanie Reid, for The Times, said the book is "aimed at
teenagers, millennials and young parents...If you peel back the verbiage, the cerebral preening, you
are left with a hardline self-help manual of self-reliance, good behaviour, self-betterment and
individualism that probably reflects [Peterson's] childhood in rural Canada in the 1960s."[84] Bryan
Appleyard, also in The Times, describes it as "a less dense and more practical version of Maps of
Meaning...a baggy, aggressive, in-your-face, get-real book that, ultimately, is an attempt to lead us
back to what Peterson sees as the true, the beautiful and the good – i.e., God."[85]

Hari Kunzru of The Guardian said it collates advice from Peterson's clinical practice with anecdotes,
accounts of his academic work as a psychologist and "a lot of intellectual history of the 'great books'
variety", but the essays are explained in an overcomplicated style. Kunzru called Peterson sincere, but
found the book irritating because he considers Peterson failed to follow his own rules.[86] In an
interview with Peterson for The Guardian, Tim Lott called the book atypical of the self-help genre.[6]
For The Scotsman, Bill Jamieson praised it as "richly illustrated and packed with excellent advice on
how we can restore meaning and a sense of progression to our everyday lives", describing it as
"verbal waterboarding for supporters of big government".[87] The New York Times 's David Brooks
wrote, "The Peterson way is a harsh way, but it is an idealistic way – and for millions of young men, it
turns out to be the perfect antidote to the cocktail of coddling and accusation in which they are
raised".[15] Joe Humphreys of The Irish Times argued people should not be stopped "from reading
what is a veritable powerhouse of a book: wise, provocative, humorous and also maddeningly
contradictory...".[88] Glenn Ellmers in Claremont Review of Books wrote that Peterson "does not shrink
from telling readers that life means pain and suffering. His deft exposition, however, makes clear that
duty is often liberating and responsibility can be a gift".[29]

Dorothy Cummings McLean, writing for The Catholic World Report, called the book "the most
thought-provoking self-help book I have read in years", with its rules reminding her of those by
Bernard Lonergan, and content "serving as a bridge between Christians and non-Christians interested
in the truths of human life and in resisting the lies of ideological totalitarianism".[89] In a review for the
same magazine, Bishop Robert Barron praised the archetypal reading of the story about Adam and
Eve and the Garden of Eden with Jesus representing "gardener" and the psychological exploration of
Aleksandr Solzhenitsyn and The Gulag Archipelago, but did not support its "gnosticizing tendency to
read Biblical religion purely psychologically and philosophically and not at all historically", or the idea
that "God ... [is] simply a principle or an abstraction". It is "valuable for the beleaguered young men in
our society, who need a mentor to tell them to stand up straight and act like heroes", Barron wrote.[90]
Adam DeVille took a very different view, calling 12 Rules for Life "unbearably banal, superficial, and
insidious" and saying "the real danger in this book is its apologia for social Darwinism and bourgeois
individualism covered over with a theological patina" and that "in a just world, this book would never
have been published".[91]

Ron Dart, for The British Columbia Review, considered the book "an attempt to articulate a more
meaningful order for freedom as an antidote to the erratic ... chaos of our age", but although
"necessary" with exemplary advice for men and women it is "hardly a sufficient text for the tougher
questions that beset us on our all too human journey and should be read as such."[92][93] For the
Financial Times, Julian Baggini wrote, "In headline form, most of his rules are simply timeless good
sense.... The problem is that when Peterson fleshes them out, they carry more flab than meat".[94] In
The Spectator, Peter Hitchens wrote that he did not like the "conversational and accessible" style and
amount of "recapitulation", but believed it had "moving moments", "good advice" with a message
"aimed at people who have grown up in the post-Christian West" with special appeal to young men.[95]
Park MacDougald of New York shared a similar view, writing that on paper Peterson lacks the
"coherence, emotional depth" of his lectures but "still, he produces nuggets of real insight."[7]

Pankaj Mishra's review in The New York Review of Books called 12 Rules a repackaged collection of
pieties and late 19th-century Jungian mysticism, that has been discredited by modern psychology.
Mishra compared the book, to historical authors who influenced Peterson, but whose serious moral
failings, including racism and fascism, Peterson fails to address. He criticized Peterson's book for
failing to recognize how traditionalism and myth can be used in support of demagoguery and anti-
democratic ideas, and asserts that Peterson's work is a symptom of the problems it attempts to
cure.[96] Peterson responded to the review on Twitter, taking umbrage at Mishra's description of
Peterson's friendship with First Nations artist Charles Joseph as "the latest in a long line of eggheads
pretentiously but harmlessly romancing the noble savage"; Peterson responded, "If you were in my
room at the moment, I'd slap you happily."[97][98][99]

For Psychology Today, philosopher Paul Thagard called the book flimsy and said Peterson's views fail
to stand up to philosophical scrutiny, "If you go for Christian mythology, narrow-minded individualism,
obscure metaphysics, and existentialist angst, then Jordan Peterson is the philosopher for you. But if
you prefer evidence and reason, look elsewhere."[100] Psychologist John Grohol, in PsychCentral, said
the advice was sound, self-evident, and harmless, but could not recommend it because Peterson
justified his advice with rambling tangential anecdotes and religious dogma instead of scientific
data.[101]
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External links

JordanBPeterson.com (https://www.jordanbpeterson.com/books/) – Peterson's website

12 Rules for Life (https://www.penguin.co.uk/books/309610/12-rules-for-life/) – Penguin United

Kingdom

12 Rules for Life (https://penguinrandomhouse.ca/books/258237/12-rules-life#9780345816023)

– Penguin Random House Canada

12 Rules For Life by Jordan B. Peterson: An Excerpt (https://penguin.co.in/thepenguindigest/12-rul

es-for-life-by-jordan-b-peterson-an-excerpt/) – Penguin Random House India