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HamroBazar Report

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530 views13 pages

HamroBazar Report

Uploaded by

pangeni.aakan123
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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TRIBHUVAN UNIVERSITY

Lumbini ICT Campus

Gaindakot, Nawalpur

Report On: Case study on Hamrobazzar.com

In the partial fulfillment of the requirement of external evaluation of

Management Information System (MIS) module of


BIM degree, Tribhuvan University, Kathmandu, Nepal

Submitted BY : Submitted To :
Paribesh sapkota Nabin Thapa

Dec 22,2024
ACKNOWLEDGEMENT
This report has been prepared in the partial fulfillment of the requirements of internal evaluation for the
degree of Bachelor of Bachelor of Information Management (BIM). It is our privilege to complete this
study report on Hamrobazzar.com.np, an e-commerce leading website. It is pleasure to express our sincere
gratitude to our teacher and faculty of MIS Nabin Thapa, for his support, advice and efforts for the
preparation of the report. Especially, I would like to extremely thankful to the Hamrobazzar.com for
providing us information on the website through the website and Facebook page. Without their help and
cooperation, I would not have made this report. Lastly, I would also like to thank everyone associated with
me for their constant encouragement without which this assignment would not have been possible.

Thank You

Paribesh Sapkota

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EXECUTIVE SUMMARY

This report provides an in-depth analysis of the Management Information System (MIS) used by
Hamro Bazar.com. It explores the background, organizational structure, SWOT analysis, and the
role of information systems in enhancing the efficiency and effectiveness of operations. The
findings highlight key areas for improvement and provide recommendations for optimizing the
existing MIS infrastructure.

iii
Table of Contents
ACKNOWLEDGEMENT..................................................................................................................... ii
EXECUTIVE SUMMARY................................................................................................................... iii
Chapter 1: INTRODUCTION .............................................................................................................. 1
1.1 INTRODUCTION OF MANAGEMENT INFORMATION SYSTEM (MIS) ..................... 1
1.2 Background Study .................................................................................................................. 1
1.3 Introduction of Hamro Bazar ................................................................................................ 2
1.4 Objective................................................................................................................................. 2
1.5 Methodology ........................................................................................................................... 2
1.6 Limitation of study ................................................................................................................. 3
Chapter 2: ORGANIZATIONAL STRUCTURE ................................................................................ 4
Chapter 3: SWOT ANALYSIS OF HAMRO BAZAR......................................................................... 5
3.1 SWOT Analysis ............................................................................................................................ 5
3.2 Payment Management ................................................................................................................. 6
3.3 security Management ................................................................................................................... 6
Chapter 4: INFORMATION SYSTEM USED IN THE ORGANIZATION....................................... 7
CONCLUSION...................................................................................................................................... 8
RECOMMENDATIONS....................................................................................................................... 8
REFERENCES ...................................................................................................................................... 9
Chapter 1: INTRODUCTION

1.1 INTRODUCTION OF MANAGEMENT INFORMATION SYSTEM (MIS)

Management Information Systems (MIS) are fundamental systems needed to collect, process, store and
distribute information that supports decision-making and management activities in an organization. These
systems use technology, people, and processes to enable information flow both within and outside of the
organization. Hardware, server, network device, software like database application and enterprise
applications, network, MIS also uses technologies. It’s also humans — the IT professionals who keep the
systems humming along, the users who are working with the system and the decision-making personnel
that rely on it to make informed decisions. Data is collected, processed, stored, and disseminated in MIS,
which converts raw data into actionable insights. MIS provides operational efficiency, strategic planning,
and enhanced decision-making capabilities by automating various tasks, improving communication, and
ensuring that information systems align with business goals. MIS are for organizations designed and they
have to utilize their resources appropriately.

1.2 Background Study

E-commerce in Nepal has only recently embraced increasing internet penetration and smartphone usage as
well as an every-growing demand for convenience and home delivery. There are many platforms coming
up from this list and one with a huge potential is Hamro Bazar. Using or also provided as com is an online
marketplace destination to sell and buy goods and navigation services. Media Market Saturn: Online
shopping platform ranging from electronics and home appliances to fashion and lifestyle products. The
spreading is a representation of forwarding acceptance of digital business in Nepal.

Hamro Bazar is a prominent online marketplace in Nepal, established with the goal of facilitating seamless
buying and selling experiences for individuals and businesses. As Nepal's digital infrastructure continues
to expand, platforms like Hamro Bazar are capitalizing on the growing acceptance of e-commerce among
Nepalese consumers. The platform has positioned itself as a key player by offering a wide array of products,
including electronics, clothing, furniture, and services, catering to the diverse needs of its users. it runs on
a user-centered model, offering a simple interface that allows users to list products, browse listings, and
transact. It acts as a mediator between buyers and sellers, driving peer-to-peer commerce while also giving
independent merchants a chance to sell more in the digital space. It is a brand that now stands for reliability
and convenience, allowing users to buy and sell locally without ever having to contend with the
complexities of traditional retail or the blocking retail players of e-commerce.

1
1.3 Introduction of Hamro Bazar

Hamro bazar, founded in 2005 by Prabal Sakha, Pranav Shrestha, and Pranay Shrestha, is Nepal's largest
online classified ads space for everything new and used, spanning more seller categories than any other
platform. The platform was acquired by MNS Investments in March 2021, a pivotal moment in its history.
Rohit Tiwari, who took over as CEO after acquisition also has led several changes at Hamro bazar. With
his strategic vision, Tiwari has taken the platform to a new level with growth that has made ever one of the
topmost and trustable online media in the Nepalese market.

Hamro bazar. com is free online classified that allows individuals and businesses to sell various types of
new or used goods online. Hamro bazar has around 50,000 unique visitors on the site for buying and selling
purpose. Hamro bazar. com will share more detail with photos thus helping consumer to make better choice.
Hamro bazar. We have created such platform where both seller and buyers can interact with each other
without having to meet which is one of the main Mission Statement and stated goals of Hamro bazar. com
Hamro bazar. com, I can not find the right answer, however, a general mission and purpose of the Company
is to be an ideal solution for selling the products in no charge. It also thinks of internet as a great
communication and promotional channel for connecting the buyers and the sellers. In general, Hamro bazar.
com Goal they have only "to transfer technology and their potential to offer free the best buying experience
on the Internet". Hamro bazar has now moved its primary focus to implementing the business-to business
and the business-to-consumer models. This move also reflects the company’s aim to involve every business
house possible. The team also provides guidance to any wholesaler or retailer on how they can expand their
businesses by advertising through them.

Hamrobazar is primarily monetized by a traffic based revenue model. At first, the site prohibited third-party
ads because he feared that third-party links would take traffic from their site to other sites. But they have
been forced to make compromises in monetizing the site and have recently done so by running third-party
ads.

1.4 Objective
 To analyze the MIS structure of Hamro Bazar.
 To understand the role of MIS in enhancing operational efficiency.
 To identify strengths, weaknesses, opportunities, and threats related to organization’s MIS.
 To recommend improvements for optimizing MIS functionalities.

1.5 Methodology
This study employed a mixed-methods approach, combining both primary and secondary research to gain
a comprehensive understanding of Hamro Bazar. com's operations and the role of MIS in its success.

Primary Data Collection


Primary data was gathered through interviews and surveys to obtain firsthand insights:

 Interviews: Key personnel from Hamro Bazar.com, including management and technical staff,
were interviewed to understand the implementation and impact of Management Information
Systems (MIS) within the organization. These interviews provided detailed perspectives on how

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MIS supports decision-making, enhances operational efficiency, and addresses challenges in e-
commerce.
 Surveys: Online and offline surveys were conducted among a sample of Hamro Bazar.com users
to capture their experiences, satisfaction levels, and perceptions of the platform’s usability,
security, and responsiveness. The feedback helped assess the effectiveness of MIS in meeting user
expectations and improving overall service quality.

Secondary Data Collection

Secondary data was analyzed to complement and validate findings from the primary research:

 Company Reports: Annual reports, performance reviews, and internal documentation provided
insights into the company’s strategic objectives, operational metrics, and MIS-related initiatives.
 Articles and Publications: Relevant articles, case studies, and industry reports offered a broader
context on Hamro Bazar. com’s position within Nepal's e-commerce landscape and the significance
of MIS in driving digital transformation.
 Online Resources: Information from the company’s website, press releases, and social media
platforms was reviewed to understand its features, services, and public engagement strategies.

1.6 Limitation of study


 Limited access to confidential company data.
 Time constraints conducting extensive interviews.
 Focused primarily on MIS aspects, excluding operational challenges.

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Chapter 2: ORGANIZATIONAL STRUCTURE

Here is the basic overview of the organizational structure of Hamro Bazar:

1. Executive Leadership
The executive leadership team is responsible for setting the company's strategic direction, making
key decisions, and ensuring that Hamro Bazar.com stays competitive in the e-commerce market.
They oversee operations, approve budgets, and align the company's goals with its mission and
vision.
2. IT Department
The IT department handles the development, implementation, and upkeep of the Management
Information Systems (MIS) for Hamro Bazar.com. They ensure smooth platform operations,
resolve technical issues, and enhance the user experience while safeguarding against cyber
threats.
3. Customer Support Team
This team manages communication between the platform and its users. They respond to inquiries,
resolve complaints, and assist buyers and sellers, ensuring high customer satisfaction, which
impacts the platform's reputation and user retention.
4. Marketing and Sales Teams
The marketing and sales teams drive customer engagement and revenue growth. They craft
marketing strategies, optimize the platform's social media presence, and analyze market trends to
enhance brand visibility and attract more customers.
5. Finance Department
The finance department manages budgeting, accounting, and financial planning. They track
revenue, prepare reports, and ensure financial stability, providing insights that support decision-
making and drive the platform’s profitability and growth.

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Chapter 3: SWOT ANALYSIS OF HAMRO BAZAR

In practice, we see electronic methods to conduct business either cost less to transact, generate certain kinds
of network effects, or do both. Next, the part covers the SWOT study of MIS in respect to the business
Nepalese environment. Then we try to figure out what opportunities and threats this environment brings us.
In the below image, the questions that a SWOT analysis would have an analyst ask have been presented.

3.1 SWOT Analysis

Strengths

 Engages customers with "Instant Buy" capabilities: The platform offers a seamless buying
experience, allowing customers to make instant purchases, improving user convenience.
 Creates a strong link between marketing and sales statistics: Hamro Bazar.com integrates marketing
strategies with sales data, enhancing decision-making and effectiveness.
 Responds instantly to market demands: The platform quickly adapts to market trends by updating
pricing, availability, and other factors to remain competitive.
 Reduces the cost of rolling out new products: Hamro Bazar.com minimizes product launch costs,
enabling quicker market entry.
 Increases customer engagement: With user-friendly features and promotions, it strengthens
interactions and customer loyalty.
 Drives add-on sales: Effective marketing strategies lead to upselling and increased sales from
existing customers.

Weaknesses

 High competition and customer service demands: Entering the online market requires a high level
of customer service to remain competitive, which can be challenging for new entrants.
 Negative reviews spread quickly: A single negative review or complaint can damage the brand
reputation, especially on social media platforms.
 High cost of entry: Initial investment in technology, marketing, and infrastructure can be costly.
 Poor performance can backfire: Ineffective execution can result in greater harm than not
participating in the e-commerce market at all.
 Lack of personal services: Although products are available online, the lack of tangible personal
interaction with customers can be a disadvantage compared to physical stores.

Opportunities

 Using new customer data to identify new markets: Customer data can reveal insights for targeting
new demographics and expanding market reach.
 Responsive marketing and sales: Adaptive marketing strategies can help tap into unexplored
markets and increase the platform's reach.
 Integration with back-end systems: Improving system integration enhances transaction efficiency
and productivity, benefiting overall operations.

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 Automated processing and systems: Automation can streamline operations, allowing Hamro
Bazar.com to offer better services and maintain a defined customer base.

Threats

 Constant demand for innovation: Customers constantly seek new, innovative products and
techniques, putting pressure on the platform to stay ahead of trends.
 No direct interaction with sellers: The absence of face-to-face communication with sellers and the
inability to bargain may lead to reduced customer satisfaction.
 Unfair business practices: Fraudulent activities in e-commerce can damage the trust and confidence
of consumers, affecting the platform's credibility.

3.2 Payment Management

HamroBazar.com is an e-commerce platform that facilitates transactions using the customer-to-customer


(C2C) model. It connects buyers and sellers, providing customers with the opportunity to find a wide range
of products they are interested in. Initially, buyers meet sellers to inspect the product and ensure it meets
their expectations. Once satisfied with the product, buyers must arrange payment, typically by visiting an
ATM to withdraw cash. However, HamroBazar.com strongly encourages the use of mobile wallets such as
IME Pay, E-sewa, Khalti, Connect IPS, or bank transfers as preferred digital payment methods, offering a
safer and more convenient alternative to cash transactions.

3.3 security Management

Security plays a crucial role in ensuring the reliability and trustworthiness of an e-commerce platform. For
HamroBazar.com, safeguarding customer data and ensuring secure transactions is a top priority. Below are
the key security measures implemented:

1. Encryption
Encryption is used to convert sensitive data into an unreadable format. HamroBazar.com uses SSL
(Secure Socket Layer) technology to encrypt data, ensuring secure communication between the
platform and its users. This prevents unauthorized access to sensitive information like personal
details and payment methods.
2. Reliable Order Fulfillment
HamroBazar.com ensures that the products ordered by customers meet their expectations and are
delivered accurately. The platform offers a variety of products within customers’ budgets and
ensures reliable fulfillment of orders to build trust and satisfaction.
3. OTP Code Generation
To enhance security, HamroBazar.com generates a One-Time Password (OTP) that is sent to
the user's registered device. The user must enter this OTP to authenticate their action, such as
logging in or making a transaction, ensuring that only authorized users can perform sensitive
actions.

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Chapter 4: INFORMATION SYSTEM USED IN THE ORGANIZATION

HamroBazar.com employs a robust Management Information System (MIS) that integrates multiple
technologies to optimize its operations. The key components of the system are as follows:

Database Management System (DBMS)


The DBMS is used to store, manage, and retrieve essential data, including user profiles, product listings,
and transaction records. This system ensures that all data is organized and can be quickly accessed for
efficient decision-making and customer service.

Customer Relationship Management (CRM)


The CRM system helps HamroBazar.com manage and track customer interactions. It collects
valuable data on user preferences, purchase history, and feedback, which enhances personalized
customer service and helps improve the overall user experience. Although the websites have
received a variety of customer reviews, no one has yet paid them any attention.
FAQs (Frequently Asked Questions)
A FAQ is a list of questions and answers about a particular topic, particularly one that provides
basic information for website visitors. It is a document (like one on a website) that answers
common queries users might have about a particular topic. FAQs are available on
Hamrobazar.com to address questions and issues raised by both new and seasoned customers.
These are the hamrobazar.com FAQs.
1. Is HamroBazar.com a retailer?

2. Where does the seller sell their products?

3. What commission fees does HamroBazar.com charge?

4. How should I pay in cash?

5. Can I change or cancel my order?

6. At what time do you provide services?

 E-commerce Platform
The e-commerce platform is the core system that supports product listing, search functionalities, and
transactions. It enables buyers and sellers to interact, place orders, and process payments seamlessly,
ensuring a smooth shopping experience for customers.

 Analytics Tools
HamroBazar.com utilizes analytics tools to gain insights into user behavior, sales patterns, and market
trends. These tools help the platform make data-driven decisions, optimize marketing strategies, and
improve inventory management based on current market demands.

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CONCLUSION

Hamro Bazar.com effectively utilizes its MIS to support its operations and achieve business goals. The
system enables efficient data management, enhances user experience, and facilitates informed decision-
making. However, there is room for improvement, particularly in terms of integrating advanced
technologies and strengthening data security.

RECOMMENDATIONS

 Upgrade Security Protocols: Implement advanced encryption and regular security audits to
protect user data.
 Enhance CRM Capabilities: Use AI-driven tools to provide personalized experiences to
customers.
 Expand IT Team: Invest in hiring skilled professionals to support system upgrades and
maintenance.
 Adopt Emerging Technologies: Leverage AI, machine learning, and blockchain to enhance
system functionality.

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REFERENCES

Hamro Bazar.com. (n.d.). Official website. Retrieved from https://www.hamrobazar.com

Articles on e-commerce and MIS in Nepal. (2023). Journal of E-Commerce Studies, 12(3), 45-58.

Reports and journals on Management Information Systems. (2023). International Journal of Information
Systems, 15(4), 123-140.

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