Aggregate Demand and Related Concept
Aggregate Demand and Related Concept
0 40 20 60 0 40 -40 0
100 120 20 140 100 120 -20 100
200 200 20 220 200 200 0 200
300 280 20 300 300 280 20 300
400 360 20 380 400 360 40 400
500 440 20 460 500 440 60 500
Diagram of AD Diagram of AS
Y AD Y AS (Y)
C + I = AD C C + I+ AD C
S
I
O Income X O Income X
With the help of schedule and diagram, we come With the help of schedule and diagram, we come
to know following points. to know following points.
Consumption: Consumption:
i) Consumption never become zero even on zero i) Consumption never become zero even on zero
income therefore consumption curve start from income therefore consumption curve start from
Y axis. Y axis.
ii) Consumption on 0 income is called ii) Consumption on 0 income is called
autonomous consumption. autonomous consumption.
iii) Consumption increases with increase in income iii) Consumption increases with increase in income
therefore consumption curve slope upward. therefore consumption curve slope upward.
Investment Expenditure:
i) Investment is always positive even on zero Saving:
income. Therefore investment curve start from i) Saving is negative on zero income therefore
Y axis. saving curve start from below X axis.
ii) Investment remains constant with increase in ii) Saving increases with increase in income
income therefore its curve is parallel to X-axis. therefore its curve slope upward.
Aggregate Demand: Aggregate Supply:
i) AD is always positive even on zero income i) AS is zero at zero income therefore its curve
therefore its curve start from Y-axis. start from origin.
ii) AD increases at increasing rate therefore its ii) AS increases at increasing income therefore
curve slope upward. its curve slope upward.
iii) AD is sum total of consumption and investment iii) AS is always equals to income therefore AS
therefore AD curve is always above and income is indicated by single line.
consumption and investment curve.
“It refers to the functional relationship between consumption and national income.”
It is psychological concept because it is influenced by consumer’s preference, habits etc.
Schedule Diagram:
Income (Y) Consumption (C) y y
0 40
100 120 Consumption c
200 200
300 280
400 360
500 440
O Income X
Meaning: ‘APC refers to the ratio of Meaning: ‘MPC refers to the ratio of change in
consumption and income.’ consumption and change in income.’
Formula: APC = C/Y Formula: MPC = Change in C/Change in Y
Meaning: ‘APC refers to the ratio of Meaning: ‘APS refers to ratio of saving and
consumption and income.’ national income.’
Consumption E C
O Income X
Consumption
O R Income X