SQL and Databases:

Project Report
By: Uzoigwe Chiderah
 Table of Contents
01 Business Overview 09 Trend of purchases by Quarter.

02 Customer Metrics 10 Quarter on Quarter % change in Revenue.

03 Distribution of Customers across States. 11 Trend of Revenue and Orders by Quarter.

04 Average Customer Ratings by Quarter.

12 Shipping Metrics.

05 Trend of Customer Satisfaction.

13 Average discount offered by Credit Card type.

06 Top Vehicle makers preferred by customers.

14 Time taken to ship orders by Quarter.

07 Most preferred vehicle make in each state.

15 Insights and Recommendations .

08 Revenue Metrics.

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 Business Overview
TOTAL REVENUE TOTAL ORDERS TOTAL CUSTOMERS AVG. RATING

$48610993.8 1000 798 3.065

LAST QTR REVENUE LAST QTR ORDERS AVG. DAYS TO SHIP % GOOD FEEDBACK

$8573149.32 199 105 21.5%

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CUSTOMER METRICS

4
 Distribution of Customers across States

90
Top 5 States with Most Customers
80
Customer Count

70
60
50
40 80 77
67
Top State
30 56
Texas
20
31
10
0
Texas California Florida New York District of
Columbia
State
Observation/Findings
The top five states where New Wheels has the most
customers are Texas, California, Florida, New York,
and the District of Columbia. Conversely, Montana,
Wyoming, and North Dakota are among the states
with the fewest New Wheels customers. 5
 Average Customer Ratings by Quarter
4

3.5 3.5548
3.355
3
2.9563 Top Qtr
Average Rating

2.5
2.397
1
2

1.5

1 Observation/Findings
0.5 The analysis revealed that the highest average
rating, at 3.5548, was observed during the first
0 quarter. However, there appears to be a
1 2 3 4 consistent decline in the average customer
Quarter Number rating from one quarter to the next, culminating
in the fourth quarter, which recorded the lowest
average rating of 2.397. Notably, this average
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falls below the standard average of 2.5.
 Trend of Customer Satisfaction
%Good and %Good and
Very Good for QTR 1 Very Good for QTR 2
100% Stacked Bar Chart of Customer Feedback by
Quarter
100% 59% 51%
10.05
90% 16.59
30 28.63 However, during the
80% In the first quarter, the second quarter, this
17.9 30.65 combined percentage of percentage decreased
70%
10.97 14.89 "good" and "very good" to 51%, indicating a
Percentage

60% feedback was 59%. decline.

21.83
50% 19.03 20.1
20.23
40% %Good and
20.96 10.05 %Good and
30%
Very Good for QTR 3 Very Good for QTR 4
28.71 22.14
20%
29.15
10%
11.29 14.12
22.71
38% 20%
0%
1 2 3 4
The fourth quarter
Quarter Number marked the lowest
Bad Good Okay Very Bad Very Good point, with only 20% of
This downward trend feedback falling into the
continued into the third "good" and "very good"
quarter, where the categories, highlighting
percentage dropped a significant decline in
further to 38%. positive feedback. 7
 Top Vehicle makers preferred by customers
80

70
69

60
Top Preferred
Customer Count

54 Chevrolet
50

40 42
40
37
30

20
Observation/Findings
10
The preferred vehicle makers among New
0 Wheels customers are, in descending
order, Chevrolet, Ford, Pontiac, Toyota,
Chevrolet Ford Pontiac Toyota Mazda
and Mazda.
Preferred vehicle maker

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Most preferred vehicle make in each state
Most preferred
State
vehicle maker
Alabama Dodge
Alabama Ford
Alaska Chevrolet
Arizona Nissan
Arizona Pontiac
... ...
West Virginia Volkswagen
Wisconsin Dodge
Wisconsin Nissan Observation/Findings
Wisconsin Pontiac
In certain states, there is more than one most preferred
vehicle manufacturer. For instance, in Alabama, both
Dodge and Ford are highly favored. Similarly, Arizona
Wyoming Buick has Nissan and Pontiac as its top preferences.
Conversely, in states like Alaska, Chevrolet stands out
as the most preferred choice, while in West Virginia,
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Volkswagen takes the lead in preference.
REVENUE METRICS

10
 Trend of purchases by Quarter

350 Number of Orders by Quarter

310
300
262 Top Order
250 by Qtr
No. of Orders

229
200 199 310 in 1st Qtr

150
100
50
0 Observation/Findings
1 2 3 4
Quarter Number During the first quarter of the year,
New Wheels company received the
highest number of orders, totaling
310 out of 1000 orders. However, this
figure steadily decreased throughout
the year, reaching its lowest point in
the fourth quarter, with only 199
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orders.
 Quarter on Quarter % change in Revenue

20000000 Number of Orders by Quarter

18000000 18032549.96

16000000 Top Revenue

14000000 Decrease
No. of Orders

13122995.72
12000000 by Qtr
3rd Qtr
10000000
8882298.8 8573149.32
8000000
6000000
4000000
2000000
0 Observation/Findings
1 2 3 4
Quarter Number In the third quarter, there was a notable
negative percentage change in revenue,
reaching -32.32%, making it the quarter
with the most significant decrease in
revenue.

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Trend of Revenue and Orders by Quarter

Top Revenue
by Qtr
1st Qtr

Observation/Findings
The first quarter saw a substantial revenue
of $18,032,549.96. However, as the
number of orders declined, there was a
significant drop to $8,882,298.80 in the
third quarter. This decline continued
further in the fourth quarter, reaching
$8,573,149.32.
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SHIPPING METRICS

14
Average discount offered by Credit Card type

Top Average
Discount By
Credit Card Type
LASER

Observation/Findings
The bar chart displays the average discounts
offered by different credit card types. It reveals
that Laser, Visa-electron, and China-UnionPay
are the top three credit card types that provide
the most substantial discounts. Conversely,
Diners-Club-Enroute, Diners-Club-
International, and Solo credit cards are among
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those offering the lowest discounts.
 Time taken to ship orders by Quarter
200
180
174.0955
160
Average Days to Ship

140 Top Qtr. With

Avg. Days
120
117.7555 4
100
80
71.1107
60
57.1677
40 Observation/Findings
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During the first quarter of the year, the
0 average time to ship an order to a
1 2 3 4 customer was 57 days. However, as time
progressed, the average number of days
Quarter Number for order shipment continued to rise. The
fourth quarter marked the highest average
shipping time, reaching 174 days to deliver
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products to customers.
 INSIGHTS AND
RECOMMENDATIONS

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 Insights
The majority of New Wheels' customers are concentrated in states like Texas,
California, Florida, New York, and the District of Columbia. These states represent the
highest customer bases.
The fourth quarter had the lowest average customer rating, falling below the
standard average of 2.5. This indicates a need for improvement in customer
satisfaction and service quality.

The decline in positive feedback ("good" and "very good") from the first quarter
(59%) to the fourth quarter (20%) is concerning. It suggests a potential decline in
customer satisfaction or product/service quality.

In some states, there is a preference for more than one vehicle manufacturer,
indicating diversity in customer preferences.

New Wheels experienced a decline in the number of orders as the year progressed,
with the fourth quarter having the lowest number of orders (199) compared to the
first quarter (310).

Laser, Visa-electron, and China-UnionPay are offering the highest discounts, which
could be a factor in attracting more customers.

The average time to ship orders increased over the year, with the fourth quarter
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having the highest average shipping time (174 days).
 Recommendations
New Wheels should implement measures to improve customer satisfaction,
especially during the later quarters. This might involve enhancing product quality,
customer service, and the overall shopping experience.

New Wheels should consider tailoring marketing and promotional strategies to

attract and retain customers in states with lower customer bases.

New Wheels should evaluate the product range to ensure it aligns with customer
preferences and market demand.

New Wheels should streamline shipping and order fulfillment processes to reduce
delivery times and improve customer experience.

New Wheels should continuously monitor and analyze customer feedback to

identify areas for improvement and promptly address customer concerns.

New Wheels should develop strategies to stabilize revenue during quarters of

decline, such as exploring new sales channels or promotions.

New Wheels should assess the impact of credit card-specific discounts on customer
behavior and consider expanding partnerships with credit card providers to attract
more customers.

New Wheels should explore opportunities to expand into new markets or regions 19
where customer demand may be higher.
Email: [email protected]

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