Corporate Identity Manual 1

July 2017

1
 Contents

3 Foreword

Logos
4 Model logo coloured with exclusion zone
5 Model logo black and white with exclusion zone
6 Model logo position in the A-format series
7 Model logo in the business unit
8 Model Pack Shop logo coloured with exclusion zone
9 Model Pack Shop logo black and white with exclusion zone
10 Model Pack Shop logo position in the A-format series

Typefaces
11 Typefaces print
12 Typefaces Office and web

13 Model colours for design elements

Printed matter
15 Business cards
16 Letter paper A4
17 Following page A4
18 Envelopes C5, C4
19 Memo
20 Pallet sheet

21 Out-of-office message, sender email structure

22 Job advertisement

23 Advertising media, giveaways

July 2017 2
 Foreword

Appearance. Behaviour. Language. Everyone leaves an impres-

sion on their environment.

Our hairstyles, our clothes, our shoes and all the things we use to present
our personality create a visual image of ourselves. When they interact with
our behaviour and our language, this creates an overall image. The more
distinctive this interaction and the clearer the overall image is, the more
explicitly
the identity and the intentions of a person can be recognised.

As with a person, conclusions are also drawn from the appearance, behav-
iour and language of every institutional organisation. However, in contrast
to an individual, this is known as corporate design rather than appearance
in technical jargon. We don’t talk of behaviour, but of corporate behaviour.
We don’t talk of language, but of corporate communication. And of course,
the sum of all these factors is not simply identity, but corporate identity.

The Model logo reflects the character of our company.

July 2017 3
 Logos
Model logo coloured with exclusion
zone

The logo is the most important element of corporate identity. To ensure

that the logo is as effective as possible, it must be continually and consist-
ently deployed. This is also the case for all logos in the business fields (see
page 4). The logo may not be used in a text body. The logo appears exclu-
sively in colour as standard.
The specified white area ‘A’ around the logo is part of the
logo and is always required.

Standard: For all printed matter

Logo coloured with dimensioning

2.11
2,11 A
A

0.28
0,28 A
A

0.296A
0,296A
A
A

0.218
0,218 A
A
0.28
0,28 A
A

Logo coloured

Colour definitions
CMYK Pantone HKS RAL NCS
K100 Pant. Process Black 88 K RAL 9017 S 9000-N
Y100 Pant. Process Yellow 02 K RAL 1023 S 0580-Y
M100 Y100 Pant. Red 032 14 K RAL 3020 S 1080-Y90R

July 2017 4
 Logos
Model logo black and white
with exclusion zone

Exceptions:
for black and white advertisements when nothing else is possible
(see page 10).

Logo black and white

Grey area 20% and 50% black

Logo outline
When nothing else is technically possible,
e.g. flexo printing

Colour definitions
CMYK
K20
K50

July 2017 5
 Logos
Model logo
Position in the A-format series

The logo position and size is defined to guarantee a uniform appearance

over the whole Model group.
The logo should not inserted as aesthetically as possible rather than simply
maximising the size.
Exception: formats larger than A3, letter paper and envelopes, see page
17ff.
oposition auf A5
Logo position on A3 bottom right Logo position on A4 bottom right

18 mm = A

1.6 x A 13 mm = A
1.6 x A

1.1 x A
1.1 x A

Logo position on A5 bottom right Logo position on A4 top right

1.1 x A

1.6 x A
13 mm = A

Logoposition auf A4

12 mm = A
1.6 x A

1.1 x A

July 2017 6
 Logos
Model logo in the business units

The following business fields have

their own logo:

Colour definition

Dark orange Pantone: 1665 C

CMYK: M 68 Y100
RGB: R 220 G 68 B 5
RAL K5 classic: RAL 2004
NCS: S 1080-Y70R
3M Scotchcal: Serie 100, 100-266

Pale blue Pantone: 2925 C

CMYK: C 85 M 24
RGB: R 99 G198 B 237
RAL K5 classic: RAL 5015
NCS: S 1560-R90B
3M Scotchcal: Serie 100, 100-123

Brown Pantone: 4705 C

CMYK: C24 M75 Y70 K64
RGB: R 132 G 83 B 54
RAL K5 classic: RAL 8002
NCS: S 6030-Y60R
3M Scotchcal: Serie 100, 100-060

Brown Pantone: 7505 C

CMYK: C36 M52 Y70 K36
RGB: R 131 G 97 B 65
RAL K5 classic: RAL 8008
NCS: S 6010-Y30R
3M Scotchcal: Serie 100, 100-451

July 2017 7
 Logos
Model Pack Shop logo coloured
with exclusion zone

The display, dimensions and positioning of the Model Pack Shop logo apply
in the same way for Model Copack Plus and Model Recover.

2.11 a
Logo coloured with dimensioning
0.28 A
2.11 a

0.296A0.28 A
A

0.296A 0.218 A
A
0.28 A

0.218 A

0.28 A

Logo coloured

Colour definitions
CMYK Pantone HKS RAL NCS
K100 Pant. Process Black 88 K RAL 9017 S 9000-N
Y100 Pant. Process Yellow 02 K RAL 1023 S 0580-Y
M100 Y100 Pant. Red 032 14 K RAL 3020 S 1080-Y90R
M68 Y100 Pant. 1665 C 08 K RAL 2004 S 1080-Y70R

July 2017 8
 Logos
Model Pack Shop logo black and white
with exclusion zone

Exceptions: for black and white advertisements and when nothing else is
possible

Please note
The display, dimensions and positioning of the Model Pack Shop logo
apply in the same way for Model Copack Plus and Model Recover.

Logo black and white

Grey area 20%, 50% and 63% black

Logo outline
When nothing else is technically possible, e.g. flexo printing

Colour definitions
CMYK
K20
K50
K63

July 2017 9
 Logos
Model Pack Shop logo
Position in the A-format series

Please note
The display, dimensions and positioning of the Model Pack Shop logo apply
in the same way for Model Copack Plus and Model Recover.

Logo position on A3 bottom right Logo position on A4 bottom right

Logoposition auf A5

18 mm = A

1.6 x A 13 mm = A
1.6 x A

1.1 x A
1.1 x A

Logo position on A5 bottom right Logo position on A4 top right

1.1 x A

1.6 x A
13 mm = A

Logoposition auf A4

12 mm = A
1.6 x A

1.1 x A

July 2017 10
 Typefaces
Typefaces print

The font is another very important element of the corporate identity.

All printed matter is set out in the Univers font. Preferably using left
justification.
The Arial font is used for Office applications.
For web-based productions, a sans-serif font similar to Arial can be used.

Print, priority

Univers 45 Light The corporate image can be managed, namely with the three main com-
ponents of corporate identity: corpoate design, corporate behaviour and
corporate communication.

Univers 55 Regular The corporate image can be managed, namely with the three main
components of corporate identity: corporate design, corporate behav-
iour and corporate communication.

Univers 65 Bold The corporate image can be managed, namely with the three main
components of corporate identity: corporate design, corporate behav-
iour and corporate communication.

Univers 75 Black The corporate image can be managed, namely with the three
main components of corporate identity: corporate design, cor-
porate behaviour and corporate communication.

Print, variations

Univers 47 Condensed Light The corporate image can be managed, namely with the three main components of
corporate identity: corporate design, corporate behaviour and corporate communication.

Univers 57 Condensed Regular The corporate image can be managed, namely with the three main components
of corporate identity: corporate design, corporate behaviour and corporate
communication.

Univers 67 Condensed Bold The corporate image can be managed, namely with the three main components
of corporate identity: corporate design, corporate behaviour and corporate
communication.

July 2017 11
 Typefaces
Typefaces Office and web

Office

Arial The corporate image can be managed, namely with the three main
components of corporate identity: corporate design, corporate behaviour
and corporate communication.

Arial bold The corporate image can be managed, namely with the three main
components of corporate identity: corporate design, corporate
behaviour and corporate communication.

Web

Verdana The corporate image can be managed, namely with the

three main components of corporate identity: corporate design,
corporate behaviour and corporate communication.

Sharepoint

Segoe UI Light The corporate image can be managed, namely with the three main
components of corporate identity: corporate design, corporate behaviour
and corporate communication.

July 2017 12
 Model colours for design elements

The following colours are permitted for Model design elements. They are
mainly used in the cubes, but can also be used in brochures (e.g. styled text,
areas, lines).

The cube elements are only possible in the colour combinations defined here
or the two grey shades. They are only used
on a white background.
All contour lines are black!

Dark red Light red

Pantone: 1805 C Pantone: 032 C
CMYK: M91 Y100 K23 CMYK: M100 Y100
RGB: R175 G39 B47 RGB: R239 G51 B64
RAL: 3002 RAL: 3020
NCS: S 2570-Y80R NCS: S 1080-Y90R

Dark yellow Light yellow

Pantone: 124 C Pantone: 109 C
CMYK: M28 Y100 K6 : CMYK: 12M 100Y 7K
RGB: R234 G170 B0 RGB. R255 G209 B0
RAL: 1004 RAL: 1023
NCS: S 2070-Y10R NCS: S 2070-Y

Dark orange Light orange

Pantone: 1665 C Pantone: 158 C
CMYK: M68 Y100 CMYK: M61 Y97
RGB: R220 G68 B5 RGB: R203 G96 B21
RAL: 2004 RAL: 2003
NCS: S 1080-Y70R NCS: S 1080-Y50R

Dark brown Light brown

Pantone: 4705 C Pantone: 4715 C
CMYK: M62 Y71 K49 CMYK: M42 Y45 K34
RGB: R124 G77 B58 RGB: R149 G108 B88
RAL: 8002 RAL: 3012
NCS: S 6030-Y60R NCS: S 5030-Y50R

Dark green Light green

Pantone: 364 C Pantone: 370 C
CMYK: C65 Y100 K42 CMYK: C56 Y100 K27
RGB: R74 G119 B41 RGB: R101 G141 B27
RAL: 6001 RAL: 6017
NCS: S 4550-G30Y NCS: S 2070-G30Y

July 2017 13
 Model colours for design elements

Dark pale blue Light pale blue

Pantone: 2925 C Pantone: 2915 C
CMYK: C85 M24 CMYK: C59
RGB: R0 G156 B222 RGB: R99 G198 B237
RAL: 5015 RAL: 5012
NCS: S 1560-R90B NCS: S 1050-R90B

Dark dark blue Light dark blue

Pantone: 648 C Pantone: 653 C
CMYK: C100 M62 K52 CMYK: C100 M62 K20
RGB: R0 G46 B93 RGB: R50 G98 B149
RAL: 5003 RAL: 5000
NCS: S 4550-R80B NCS: S 4040-R90B

Dark purple Light purple

Pantone: 2655 C Pantone: 2645 C
CMYK: C54 M49 CMYK: C40 M36
RGB: R150 G120 B211 RGB: R173 G150 B220
RAL: 4011 RAL: 4005
NCS: S 2050-R60B NCS: S 2040-R60B

Grey Pantone Grey CMYK

Dark grey: Cool Grey 3 Dark grey: 18 K
Light grey: Cool Grey 1 Light grey: 7 K
For contour lines: For contour lines: 25 K
Cool Grey 4

July 2017 14
 Printed matter
Business cards

The display, dimensions and positioning of the Model business cards apply
in the same way for Model Pack Shop, Model Copack Plus and
Model Recover.
Business cards can be ordered via the online portal:
http://web-to-print.sondi.ch/iway
For each location, a login and password has been assigned to one person.
The list of people with login data can be requested from
[email protected].

Business card 85 x 54 mm Model AG without additional address line

0.5 cm 2.5 cm

0.5 cm
1 Univers 67
Bold Cond 10pt

2 Univers 67
Bold Cond 8pt
1 James Bond
3 Solution Provider
3 Univers 57
Team 1
Condensed 8pt
2 Model AG Spacing = 1 blank line
4 Industriestrasse 30 4 Direct line +41 (0) 71 626 72 41
4 Univers 47
CH-8570 Weinfelden Mobile +41 (0) 79 562 41 11
Cond Light 8pt
T +41 (0) 71 626 71 11 [email protected]
F +41 (0) 71 626 74 66 modelgroup.com
0.5 cm Line spacing
everywhere 9.5pt
4.2 cm

Business card 85 x 54 mm Model AG with business field

James Bond
Pack Shop Leader
Model AG Sales
Pack Shop
Industriestrasse 30 Direct line +41 (0) 71 626 72 41
CH-8570 Weinfelden Mobile +41 (0) 79 562 41 11
T +41 (0) 71 626 71 11 [email protected]
F +41 (0) 71 626 74 66 modelgroup.com

July 2017 15
 Printed matter
Letter paper A4

Applies to all printed matter:

web addresses are entered without ‘www’: modelgroup.com;
packshop.com
The display, dimensions and positioning of the Model logo apply
in the same way for Model Pack Shop, Model Copack Plus and Model
Recover.

Letter paper A4

2.6 cm 1 cm
Model AG Sender address
Industriestrasse 30 will be pre-printed
CH-8570 Weinfelden Arial Narrow 8.5 pt
T +41(0)71 626 71 11 Line spacing 10 pt
F +41(0)71 626 17 30
2.5 cm modelgroup.com
5 cm

12 cm

Arial 11
Line spacing 1.1
9.2 cm

Arial 11
10.7 cm

Line spacing 1.1

Title: Arial Bold 12

12.2 cm

July 2017 16
 Printed matter
Following page A4

The display, dimensions and positioning of the Model logo apply

in the same way for Model Pack Shop, Model Copack Plus and Model
Recover.

Following page A4

2.6 cm 1 cm

2.5 cm

Arial 11
Line spacing 1.1
5 cm

conset eras ader distin elit, sed diam nambus ed modes tancer ut laret delire magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud excen canta sulan
corpe suscipit lobortis nisl ut aliquip esse summa consete. Duis autem vel eum iriure
dest hender in vulputate.

Ut wisi enim ad minim veniam, quis nostrud excen canta sulan corpe suscipit lobortis
nisl ut aliquip esse summa consete. Duis autem vel eum iriure dest hender in vulputa-
te velit esse mena rasa consequa.

conset eras ader distin elit, sed diam nambus ed modes tancer ut laret delire magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud excen canta sulan
corpe suscipit lobortis nisl ut aliquip esse summa consete. Duis autem vel eum iriure
dest hender in vulputate.

Ut wisi enim ad minim veniam, quis nostrud excen canta sulan corpe suscipit lobortis
nisl ut aliquip esse summa consete. Duis autem vel eum iriure dest hender in vulputa
conset eras ader distin elit, sed diam nambus ed modes tancer ut laret delire magna
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud excen canta sulan
corpe suscipit lobortis nisl ut aliquip esse summa consete. Duis autem vel eum iriure
dest hender in vulputate.

Ut wisi enim ad minim veniam, quis nostrud excen canta sulan corpe suscipit lobortis
nisl ut aliquip esse summa consete. Duis autem vel eum iriure dest hender in vulputa-
te velit esse mena rasa consequa.

Yours sincerely
Model AG

James Bond

July 2017 17
 Printed matter
Envelopes C5, C4

The display, dimensions and positioning of the Model logo apply

in the same way for Model Pack Shop, Model Copack Plus and Model
Recover.

Envelope C5 with and without window

2.5 cm 1 cm

2 cm

0.4 cm
Model AG
Industriestrasse 30
CH-8570 Weinfelden
Univers 47
Cond Light 8 pt
Line spacing 9,5 pt

Model AG
Industriestrasse 30
CH-8570 Weinfelden

Envelope C4 with and without window

Model AG Logo and sender situated on the lower margin of the cover;
Industriestrasse 30 nothing may be printed above the window.
2.0 cm
CH-8570 Weinfelden

2.0 cm

July 2017 18
 Printed matter
Memo

The display, dimensions and positioning of the Model logo apply

in the same way for Model Pack Shop, Model Copack Plus and
Model Recover.

Model memo

2,5 cm
1 cm

2 cm

0.4 cm 12 cm 16 cm
The sender address status
will be pre-printed
Univers 47
Cond Light 8 pt
Line spacing 9.5 pt
0.5 cm 0.5 cm
5.2 cm
zu Ihren Akten zur Kenntnisnahme
for your files for your information
Univers 47
Pour vos dossiers Pour information
Cond Light 8pt
Line spacing 9pt zur Kontrolle zur Unterschrift/Visum
German: 100% K please check please sign/initial
English and French: 70% K Pour contrôle A signer/viser
bitte anrufen auf Ihren Wunsch
please call as requested
Veuillez nous appeler Selon votre demande
zur Erledigung mit Dank zurück
please handle returned with thanks
Pour exécution En retour, avec nos remerciements
zur Weiterleitung Beilagen
please forward enclosures
Pour transmission Annexes
zur Stellungnahme bitte wenden
for your comments please turn over
Pour prise de position Consulter le verso s.v.p
gemäss Besprechung
as discussed
Selon notre entretien
13.3 cm Freundliche Grüsse Kind regards Meilleures salutations

Model Pack Shop memo

Model AG
Pack Shop
Industriestrasse 30
CH-8570 Weinfelden

zu Ihren Akten zur Kenntnisnahme

for your files for your information
Pour vos dossiers Pour information
zur Kontrolle zur Unterschrift/Visum
please check please sign/initial
Pour contrôle A signer/viser
bitte anrufen auf Ihren Wunsch
please call as requested
Veuillez nous appeler Selon votre demande
zur Erledigung mit Dank zurück
please handle returned with thanks
Pour exécution En retour, avec nos remerciements
zur Weiterleitung Beilagen
please forward enclosures
Pour transmission Annexes
zur Stellungnahme bitte wenden
for your comments please turn over
Pour prise de position Consulter le verso s.v.p
gemäss Besprechung
as discussed
Selon notre entretien

Freundliche Grüsse Kind regards Meilleures salutations

July 2017 19
 Printed matter
Pallet sheet

Pallet sheets are generated by the SAP processing system.

The layout must be adjusted according to the template.
The display, dimensions and positioning of the Model logo apply
in the same way for Model Pack Shop, Model Copack Plus and
Model Recover.

Model pallet sheet

Perforation at 90mm from top.

10 mm

10 mm
18 mm

The minimal clear space

around the logo is 5.5mm.

July 2017 20
 Out-of-office message and
sender email structure

Individual: Depending on the company, the text, sender and numbers

are changed accordingly.
Web domains are always written without www:
modelgroup.com
packshhop.com

With cover staff member With forwarding

Dear Sir/Madam, Dear Sir/Madam,

Thank you for your message. I will be in the office again Thank you for your message. I will be in the office again
from Thursday 7 October 2015. Your email will not be from Thursday 12 November 2015. Your email will be
forwarded. In urgent cases, please contact: forwarded to Ms XY. In urgent cases you can also reach
Ms XY directly on +41 (0)71 747 91 64.
Ms Lydia Muster
Telephone number: +41 (0)71 747 91 64 or Best regards,
[email protected]
James Bond
Best regards, Junior Marketing Manager

James Bond
Junior Marketing Manager
Model AG
Industriestrasse 30
CH - 8570 Weinfelden
Model AG
Industriestrasse 30 T +41 71 626 71 11
CH - 8570 Weinfelden F +41 71 626 17 30

T +41 71 626 71 11 [email protected]

F +41 71 626 17 30 modelgroup.com

[email protected]
modelgroup.com

There is an [email protected] email

address for each country for informational pur-
poses. The official web country code includes:

[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]

July 2017 21
 Job advertisement

Job advertisement
0,7 cm 0,4 pt 0,7 cm

0.7 cm 2.3 cm

modelgroup.com

0.9 cm
A high level of innovation and quality awareness as well as consistent focus
on customer and market requirements characterise the way we think and act.
Univers 65 This attitude, combined with flexibility and drive, has made us a leading company
Bold 8.75 pt in the packaging industry. We are active across Europe and are proud to count
Line spacing 10.8 pt many diverse companies in the consumer goods industry among our customers.

For our Sales Management team, we are seeking an outgoing and creative

Univers 65
Assistant
Bold 20 pt who is able to work under pressure and enjoys applying themselves to a
Line spacing 22 pt challenging range of tasks.

You will work with and support the management in all matters. Your tasks will include
secretarial work, for example writing reports and presentations, organising various
meetings, and spoken and written contact with our national and international
customers and partners.These challenging tasks require a commercial qualification,
organisational skills and several years of experience in a similar position. You enjoy
Univers 55
Roman 8.75 pt
working independently, and are down-to-earth and flexible. Your excellent language
Line spacing 10.8 pt skills in German and English (French is an advantage) as well as your ability to
communicate enable you to make constructive and successful contact with everyone.

If you have an open, loyal and reliable personality with an ability to assert yourself,
and if you can work on your own initiative and take on a high level of responsibility,
we can offer you a varied and challenging position in a future-orientated enterprise.

Interested? Then don’t hesitate to send us your complete

application documents – we look forward to hearing from you!

Model AG, Human resources

Ursula Surber
Univers 55 Industriestrasse 30
Roman 7 pt 8570 Weinfelden
2.7 cm
Line spacing 8.5 pt T + 41 (0) 71 626 72 58
[email protected]

July 2017 22
 Advertising media, giveaways

Possible uses

No engravings. No etchings.
Our core competence is packaging. If an advertising medium or giveaway is
not suitable to be adequately printed with the Model logo, it must be put in
packaging which can be printed with the logo.

Advertising media and giveaways can then fulfil their communicative task while
simultaneously conveying Model’s core competence.

July 2017 23