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2283 - Pannala Ram Reddy College of Business Management: Subject: Business Analytics Name of The Student: Roll Number

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25 views2 pages

2283 - Pannala Ram Reddy College of Business Management: Subject: Business Analytics Name of The Student: Roll Number

Uploaded by

nies.hyd2001
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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2283 – PANNALA RAM REDDY COLLEGE OF BUSINESS MANAGEMENT

MBA SECOND YEAR SEMESTER - III INTERNAL – II

SUBJECT: BUSINESS ANALYTICS

NAME OF THE STUDENT:

ROLL NUMBER:

PART-A

I. ASSERTION & REASONING 10 x 1/2 = 5 Marks

DIRECTIONS
Given below are two statements, one labeled as Assertion (A) and the other labeled as Reason (R).
Read the statements and choose the correct answer using the code given below.
a) Both (A) and (R) are correct and (R) is the right explanation of (A).
b) Both (A) and (R) are correct, but (R) is not the right explanation of (A).
c) (A) is correct, but (R) is incorrect
d) Both (A) and (R) are incorrect

1. Assertion (A) Business analytics integrates various disciplines such as statistics, mathematics, data
mining, predictive modeling, and data visualization.
Reason (R) It transform raw data into meaningful and actionable insights. ( )

2. Assertion (A) By employing business analytics, organizations can optimize their performance, enhance
operational efficiency, and gain a competitive advantage.
Reason (R) It enables businesses to identify opportunities, risks, improve customer experiences. ( )
3. Assertion (A)Business analytics relies on data from diverse sources

Reason (R) It includes internal databases, transactional systems, customer interactions, social media, and
external data sets. ( )

4. Assertion (A) Descriptive Analytics focuses on summarizing and understanding historical data.
Reason (R) Descriptive analytics provides insights into future performance and helps in identifying
patterns, trends, and relationships within the data. ( )

5. Assertion (A) Diagnostic analytics aims to identify the causes or reasons behind certain outcomes or
events.
Reason (R) It helps in understanding why certain events occurred and enables organizations to take
corrective actions. ( )
6. Assertion (A) Predictive analytics utilizes only statistical models to make predictions and forecasts

about future outcomes


Reason (R) Techniques like correlation analysis and artificial intelligence are used to analyze patterns in
historical data and create models that can predict future trends or behaviors. ( )

7. Assertion (A) Prescriptive analytics goes beyond predicting future outcomes and provides
2283 – PANNALA RAM REDDY COLLEGE OF BUSINESS MANAGEMENT
recommendations for optimal decisions and actions
Reason (R) It helps organizations to deploy the resources. ( )

8. Assertion (A) Exploratory analytics involves the discovery and exploration of data to gain initial
insights and identify potential relationships or patterns
Reason (R) It includes techniques such as data visualization, clustering analysis, and interactive data
exploration ( )

9. Assertion (A) Text analytics focuses on extracting meaningful information from structured textual data
sources
Reason (R) Techniques like conjoint analysis are used to analyze text data ( )

10. Assertion (A) Social network analytics involves analyzing data from social networks
Reason (R) Facebook, Twitter, LinkedIn, and online communities, to understand social relationships,
influence patterns, and information diffusion ( )

PART-B

II. MATCH THE FOLLOWING 10 x 1/2 = 5 Marks

1. Data visualization____________________
2. Reporting___________________________
3. Descriptive____________________________
4. Prescriptive______________________________
5. Analyzing______________________________
6. Big Data_______________________________
7. Structured data__________________________
8. Semi-structures data_______________________
9. Unstructured data____________________________
10. Text analytics________________________________

*****

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