1

A study of district and Entrepreneur profile in Karnataka State-

Shimoga District.
In par al fulfillment of the summer internship
Of the
Master of Business Administra on
PRESIDENCY UNIVERSITY
Itgalpur Rajankunte, Yelahanka Bangalore- 64

Prepared By
Name: ALTHAF K
Reg No: 20232MMF0062

In
Organiza on: INFOPACE MANAGEMENT PVT.LTD
Sadashivanagar, Bengaluru*560080*

Under the Guidance of

Dr Ragu Prasadh Rajendran
Assistant Professor- Selec on Grade
Presidency University
(Dura on: 1st August- 20th October 2024)
2

DECLARATION

This is to acknowledge that the report en tled Master of Business Administra on

of Presidency University is made as par al fulfillment of the summer internship
by Infopace under the supervision of Mr. Sudheer and Mr. Kishore Jagirdar.

I confirm that this report truly represents my work and accomplishment

undertaken as a part of my internship project. This work is not a replica on of
work done previously by any other person.

Name: ALTHAF K
Reg No: 20232MMF0062

Name Signature of the Industry supervisor

Supervisor (Office Seal)
3

CERTIFICATE

This is to cer fy that Mr./Ms. ALTHAF K with Regn No 20232MMF0062.

Has completed the project tled A study of district and Entrepreneur profile in
Karnataka State- Shimoga District under my guidance in par al fulfillment of the
Summer Internship Project course of the Master of Business Administra on
program.

Signature of Faculty Guide:

Name of the Faculty Guide:

4

ACKNOWLEDGEMENT

First, I would like to thank Presidency University for giving me the opportunity to
do an Internship with Infopace Management Pvt Ltd.

I would like to thank Presidency University Internship Coordinator Dr. Ramesh

Muthuswamy, for guiding through out the internship process provided to
accomplish the internship.

I would like to thank Dr. Ragu Prasadh Rajendran, faculty guide for being my
mentor and guiding to me to accomplish the internship.

I would like to thank Infopace team for giving me the opportunity to pursue the
internship in the Company, I am extremely grateful to my teachers and parents
who supported me for comple ng this internship.

ALTHAF K
20232MMF0062
5

TABLE OF CONTENTS

SL. NO CONTENTS PAGE

NO
1 Acknowledgement 04
2 Table of contents 05
3 Chapter 1: Informa on about the 06-08
company- Infopace and Objec ve of Study
4 Chapter 2: Profile study of the district 09-36
5 Chapter 3: Profile study of Entrepreneurs 37-39
6 Chapter 4:
i) Summary of Findings
ii) Scope and Learning Experience 40-45
and Outcome
iii) Sugges on and Conclusion

A ach Annexure 1
A. District Members List
B. Weekly Reports (As per the format)
C. Sample Ques onnaire
D. List of Respondents

Bibliography
E. End of Report
6

Chapter 1
7

About Infopace Management PVT Ltd

Infopace is Strategic Change Management Company that specializes in People &
Strategic Transforma ons, Leadership, and Innova on. They offer an assorted
basket of management services through their behavioural interven ons,
assessment tools, and growth roadmap solu on in various ver cals like IT,
Telecom, Energy, Retailing, Automobiles, ITES, Educa on, NGO, etc.
Assis ng in Growth Accelera on and Business Transforma on since 1999. as a
Growth Partner.
Vision of the Company
To empower individuals & organiza ons, to accelerate their development as a
growth partner anywhere, any place, any me. To be a virtual extension of our
customers providing cu ng edge Strategic Change Management driven
solu ons, by leveraging our exper se & op mizing the customer’s resources thus
assis ng in their desired development as an effec ve growth partner. Enabling
India to emerge as an enlightened, vibrant, environmental conscious, socio-
economic sustainable society and a global transforma onal leader by 2030.

TOP 10 innovators of 2023

INFOPACE being recognised as the top 10 Innovators in 2023 for crea ng
innova ve solu ons and value driven based support for customers in the space
of growth accelera on with several benchmarks as an industry leader by CEO
Insights India Magazine provides business ideas to CEOs, C-Suite Execu ves and
other business decision makers for their business growth.
8

Objec ve of Study
Four Objec ves to be achieved by each Inter as part of the Internship Project

ac vity at Infopace.

 Objec ve 1: District Profile (Secondary and Primary Research data

collec on)

 Objec ve 2: Profiling Youth interested in Entrepreneurship (Field Survey)

 Objec ve 3: Building District Economy Profile

 Objec ve 4. Conduct at least One Program of EDP (Entrepreneurship

development Programme) IN EACH DISTRICT

9

Chapter 2
10

Profile Study of Shimoga district

(AS per the format provided by Infopace)

Contents
District Economy Profile Data to be gathered
I. Basic Information
II. Geography and Weather
III. Infrastructure
IV. Education
V. Healthcare
VI. Culture & Tourism
VII. Employment
VIII. Women Empowerment
IX. Justice & Legal services
X. Economic Indicators
XI. Agriculture & Allied sectors
XII. Key Industries
XIII. Banking and Finance
XIV. Government Initiatives
XV. Challenges and Opportunities
XVI. District SWOT Analysis from all the above data:
XVII. UN SDG Goal assessment:
XVIII. One new business idea that will thrive in the district (one idea per
intern)
Appendix:
A. List of data sources for above as mapped via references
11

I. Basic Informa on.

Shimoga district, located in the Malnad region of Karnataka, is often referred to

as the "Gateway to Malnad" due to its scenic beauty and lush landscapes. It is
surrounded by the districts of Haveri, Davanagere, Chikmagalur, Udupi, and
Uttara Kannada.
Covering an area of 8,477 square kilometres, Shimoga is home to 1,532 villages.
As of the 2011 census, the population of the district stood at 1,755,512, with a
literacy rate of 80.45%. The district is divided into seven taluks: Bhadravathi,
Hosanagara, Sagara, Shivamogga, Shikaripura, Soraba, and Thirthahalli.
DISTRICT AT A GLANCE

 AREA: 8,477 sq. km

 POPULATION: 17,55,512
 LITERACY RATE: 80.45%
 BLOCK: 7
 VILLAGES: 1,532
 MUNICIPALITY: 9

II. Geography and Weather.

Shimoga, located in the Western Ghats, is renowned for its lush greenery and
abundant rainfall. The region experiences a tropical climate, characterized by both
dry and wet conditions, as classified under the Koppen system.
During the summer, which begins in March and lasts until June, the temperature
ranges from 20°C to 36°C. This season can be quite hot and is generally not ideal
for tourism. The monsoon season follows from July to September, bringing heavy
rainfall, a defining feature of Shimoga's climate. The winter season, which spans
from December to February, offers cooler temperatures ranging from 25°C to
37°C. This time of year, is considered the best for visiting Shimoga, as the
landscape looks refreshed and vibrant after the rains.
III. Infrastructure
ROAD NETWORK
Shimoga district has a total road length of 6631 km. of which 222 km. belong to
the National Highways and 402 km. belong to State Highways.
RAIL NETWORK
12

Shivamogga is connected by broad- gauge rail line to Bengaluru, Mysuru and

Hubballi and Hyderabad. Shivamogga has 125.8 Kms length of rail lines. The rail
network in Shivamogga district can be divided among two distinct railway lines
that are present in it
Airport
Shimoga Airport is built by the Karnataka Government under a public- private
partnership. The airport consists of a lotus-shaped passenger terminal building,
and it is in Sogane, about 9 km from Shimoga. It is named after the Great
Kannada Poet “Kuvempu”.

IV. Educa on
It ranks sixth in the State with 74.86% literacy. It is just preceded by Dakshina
Kannada, Bangalore, Udupi, Uttara Kannada and Kodagu. There are 25.14%
illiterates in the district. But still there is a disparity of 15.08% between male and
female literacy rate,18% disparity between rural and urban literacy rates.
District has 2291 Primary Schools, 393 High Schools, 108 Pre-University
Colleges, 38 First Grade Colleges, 13 Polytechnic, 2 Technical Education
Colleges (Engineering Colleges), 1 Dental College, 12 B.Ed. Colleges, 28
Teachers Training Institutes, 1 Jawahar Navodaya Vidyalaya, 16 Morarji Desai
Residential Schools, 1 B. Pharma Training Institute, 1 Agriculture College, 1 Law
College and Post-Graduation Centre. All these institutions are functioning for the
academic progress of the district.

V. Healthcare
Shimoga is a city that possesses many hospitals, and it is only because of this
reason that medical and health care facilities in Shimoga are very good and up to
the mark. Most of the hospitals in Shimoga are multi-specialty hospitals providing
intensive care facilities, maternity rooms, operation theaters, small private rooms
and even general rooms in dormitory fashion.

The hospitals are also equipped with twenty-four by seven pharmacies,

diagnostics facilities and basic laboratory. The specialties served by most of the
hospitals are Gynecology and Obstetrics, Pediatrics, General Surgery,
Diabetology, Nephrology and General Medicine. These facilities have made many
people avail themselves of these facilities to take care of all their health issues.
13

VI. Culture and Tourism

Shimoga, located in Karnataka, is often regarded as the heart of the state,
symbolizing the rich Kannada culture and language. Its cultural significance was
prominently highlighted when it hosted the All-India Sahitya Sammelana in
December 2006, organized by the Kannada Sahitya Parishat. Renowned Kannada
poet K.S. Nisar Ahmed, who chaired the event, played a crucial role in
emphasizing the city's literary and cultural importance.
The cultural legacy of Shimoga is deeply rooted in the architecture of the 12th-
century Chalukyan dynasty, visible in the many temples scattered across the
district. These historical monuments reflect the region’s rich heritage and its role
in Karnataka’s cultural landscape. Often referred to as the "Cultural Capital" and
"The Rice Bowl of Karnataka," Shimoga not only celebrates its past but also
thrives as a modern city, balancing its historical pride with
contemporary progress.
Shimoga district, located in the heart of Karnataka, is a treasure trove of natural
beauty, cultural heritage, and wildlife. From breathtaking waterfalls and serene
dams to ancient palaces and wildlife sanctuaries, this region offers a wide array of
attractions for all types of travelers. Here's a glimpse of what Shimoga has to
offer:
Jog falls, Linganmakki dam, Kuvempu House, Augumbe, Shivappanayaka
palace, sakkare bylu etc…

VII. Employment
When it comes to employment in Shimoga, the district's economy is primarily
driven by agriculture, industry, and services.

1. Agriculture
Primary Sector: Agriculture remains a major source of employment in
Shimoga, with a significant por on of the popula on dependent on farming. The
district's fer le land supports the cul va on of crops like rice, areca nut (betel
nut), cashews, coffee, and spices.
- Labor Force: Many people in rural areas are engaged in farming-related
ac vi es, either as direct cul vators or in ancillary roles such as agricultural
laborers and traders in local markets.
14

- Hor culture & Floriculture: Besides tradi onal crops, hor culture (e.g.,
banana, papaya, and flowers) is a growing sector, contribu ng to employment.

2. Industry and Manufacturing:

- Small and Medium Enterprises (SMEs): Shimoga has a developing industrial
sector, including small-scale industries, co age industries, and manufacturing
units, which provide jobs in areas such as food processing, handicra s, tex les,
and engineering.
- Hydropower: With the presence of several rivers (including the Tunga and
Bhadra), Shimoga has some employment opportuni es related to hydropower
genera on and associated industries, especially in the nearby regions of the
Sharavathi River basin.
- Silk and Handloom: The silk industry, par cularly the produc on of Mysore
silk, also contributes to the local employment landscape.

3. Services Sector:
- Educa on and Health: The services sector, which includes educa on,
healthcare, retail, and tourism, is growing. Major ins tu ons like Kuvempu
University and a range of educa onal ins tu ons offer employment in educa on.
The health sector is also expanding with the establishment of hospitals, clinics,
and pharmaceu cal companies.
- Retail and Hospitality: With tourism growing due to a rac ons like Jog Falls,
Sakrebailu Elephant Camp, and other natural sites, there is a rising demand for
services in hospitality and retail, leading to job crea on in hotels, restaurants,
and travel agencies.

4. Government Employment:
- Public Sector: Many residents find employment in government sectors such
as educa on, healthcare, and public administra on. Shimoga being a district
headquarters has several government offices and ins tu ons that contribute to
local employment.
- Local Governance: The local panchayats, municipali es, and other civic
bodies also provide employment opportuni es in administra ve roles.
15

5. Unorganized Sector:
- A significant propor on of the workforce is employed in the unorganized
sector, which includes manual labor, domes c work, and informal services like
street vending and small-scale retail. These jobs, though essen al to the local
economy, o en lack stability and social security.
VIII. Women Empowerment
The Department of Women and Child Development plays a crucial role in
implemen ng various ini a ves aimed at empowering women and promo ng
the well-being of children in the district. These ini a ves focus on enhancing
women's economic, social, poli cal, and cultural status while suppor ng
children's growth and development.
Key efforts include providing training and raising awareness among mothers
and adolescent girls on topics such as supplementary nutri on, informal pre-
school educa on, and health and nutri on. Addi onally, the department works
to lay a strong founda on for the overall development of children aged 0-6 years.
The department also priori zes the preven on of child marriage and works to
increase awareness about its harmful effects. It addresses the trafficking of
women and children through awareness campaigns and interven on measures.
For women without family or social support, or those facing financial hardships,
the department aids and rehabilita on services to protect and empower them. It
collaborates with both government and voluntary organiza ons to offer vital
support services for women and children in need.
Furthermore, the department facilitates women’s economic empowerment
through the Women’s Development Corpora on (WDC), and fosters crea vity
and talent in children through dynamic programs organized by the Child
Development Academy and the district's Bala Bhavan, ensuring a holis c and
engaging approach to child development.

IX. Jus ce & Legal Services

In the background of Ar cle 39A of the Cons tu on of India, the Legal Services
Authori es Act, 1997 came into effect with the main object to spread Legal
Awareness amongst the public at large by conduc ng Legal Literacy Camps,
Workshops and Seminars and also to se le the dispute amicably by way of ADR
methods as well as extend the legal aid to the needy people.As per the Act, in
India three authori es viz., Na onal Legal Services Authority (NALSA), State Legal
Services Authority (KSLSA), District Legal Services Authority (DLSA) as well as
 16

three commi ees viz., Supreme Court Legal Services Commi ee, High Court
Legal Services Commi ee and Taluk Legal Services Commi ees are cons tuted
to achieve the object.
Since 1997, the District Legal Services Authority, Shimoga is working in the
District Court Complex, BalrajUrs Road, Shimoga.Since 2017 March, the District
Legal Services Authority, Shimoga got its own independent building and now
working in the 3rd Floor, Annexure Building, Court Complex, Shimoga. District
Legal Services Authority, Shimoga consis ng of Six Taluka Legal Services
Commi ees i.e., Bhadravathi, Sagara, Shikaripura, Thirthahalli, Soaraba and
Hosanagara. All these Legal Services Commi ees are working in respec ve
talukas court complex buildings.
The District Legal Services Authority, Shimoga secured 3rd place in the State
awarded by Karnataka State Legal Services Authority in the year 2014-15 in
recogni on of disposal of a greater number of cases in Megha Lok-Adalat.

X. Economic Indicators
Some economic indicators of Shimoga district, Karnataka include:
 Agriculture: The district's economy is largely based on agriculture, with arecanut
being a key crop. Other crops grown in the district include paddy, co on, maize,
oil seeds, cashewnut, pepper, chili, ginger, and ragi.
 Minerals: The district has major deposits of building granite and laterite stone,
and minor deposits of quartz, dolerite, lime shell, and lime kankan.
 Forest: The western part of the district has tropical forests and hilly areas, while
the eastern region has lakes and river valleys.
 Processing units: The district has processing units for pickle making, juice
extrac on, and floriculture.
 Nurseries: The district has nurseries that provide good quality seeds and
samplings.
 Intercropping: The district prac ces intercropping in arecanut and coconut
planta ons.
 Floriculture: The district has floriculture crops grown in open fields and under
protected condi ons.
17

XI. Agriculture and Allied Sectors

Major Crops in the Region
Cereal Crops
- Paddy (66%)
- Maize (23%)
- Other cereals: Ragi, Jowar, and Tur Dal. The area under pulses cultivation is
limited.
Oilseeds
- Groundnut
- Sunflower
Commercial Crops
- Sugarcane
- Cotton
Horticultural Crops
- Fruits: Coconut, Arecanut, Cashew, Mango, Banana, Sapota, Pineapple
- Vegetables: Ginger, Pepper, Chilies, Tomato, Bhendi, Watermelon, Muskmelon
- Spices & Flowers: Cardamom, Vanilla, Chrysanthemum, Jasmine, Tuberose
Thrust Areas for Agricultural Development
- High-value crops and food processing units: Promoting crops with high
economic returns along with establishing food processing units.
- Crop Diversification: Expanding the area under pulses and oilseeds
cultivation.
- Advanced Farming Techniques: Implementing precision farming and hi-tech
floriculture.
Opportunities
Processing units: Pickle making, juice extraction, floriculture-based units, etc
Establishing nurseries to provide good
quality samplings and seeds
Inter cropping in areca nut and coconut plantation area
Introducing floriculture crops in open field and under protected conditions
 18

Key Enablers
Water resources: Numerous rivers.
streams and other water bodies with perennial flow
Soils are suited for different crops with varied Agro climatic conditions
Suitable irrigated sources with 54.78% of net sown area under irrigation
State Warehouse APMC yards present in the district.

XII. Key Industries

 There is a total of 11 large and medium scale industries in Shimoga district
with the investment of 849 crore as of 2016
 10000 plus MSME industries with more than 400 crore investment
 4 industrial Areas and 6 Industrial Estates

Sl.no Industrial Areas Extent ( Acres)

1 Shimoga/ Bhadravathi 57

2 Mandli- Kallur 63

3 Sanda, Shikaripura 2,208

4 Auto-complex Kalhalli 19

Sl.no Industrial Estates Extent (Acres)

1 Shimoga 30
2 Mandli 10
3 Bhadravathi 5
4 Sagar 10
5 Shiralkoppa 5
6 Hosanagara 5
19

Major Industries in Shimoga

Shimoga is a developing city and there are many industries located in this city.
Some of the most important and large-scale industries of Shimoga have been
listed below:
 Mysore Paper Mills Ltd. Bhadravathi
 Visvesvaraya Iron & Steel Ltd
 Pearlite Liners (P) Ltd., Shimoga
 Asiatic Industrial Gases Ltd.
 Karnataka Soaps & Detergent Ltd.
 Government Milk Diary
 Paper Packaging Ltd., Shimoga
 Visvesvaraya Iron & Steel Ltd.
 The Southern Gas Ltd., Bhadravathi
 Mysore Paper Mills Ltd.
 Oswal Palm Oil Industries (P) Ltd.
 Bhadra Packedes (P) Ltd., Bhadravathi

XIII. Banking and Finance

Major Banks:

 State Bank of India (SBI): One of the largest public sector banks in India,
SBI has mul ple branches in Shimoga, offering a wide range of banking
services.
 Canara Bank: Another prominent public sector bank with a strong
presence in Shimoga, providing various banking products and services.
 Axis Bank: A private sector bank with a significant customer base in
Shimoga, offering a comprehensive range of banking solu ons.
 ICICI Bank: Another leading private sector bank opera ng in Shimoga,
known for its innova ve banking products and services.
 HDFC Bank: A major private sector bank with a strong presence in
Shimoga, offering a wide range of banking services and financial products.
20

Regional and Local Banks:

 Shimoga District Co-opera ve Central Bank Ltd.: A local coopera ve bank

that plays a vital role in serving the agricultural and rural communi es in
Shimoga district.
 Ujjivan Small Finance Bank: A small finance bank that caters to the needs
of micro-enterprises and individuals in Shimoga district.

Other Financial Ins tu ons:

 Non-Banking Financial Companies (NBFCs): Several NBFCs operate in

Shimoga, offering various financial products such as loans, insurance, and
investment services.
 Microfinance Ins tu ons (MFIs): MFIs provide small loans and financial
services to individuals and micro-enterprises in rural areas of Shimoga
district.

Key Services Offered:

 Savings and current accounts

 Fixed and recurring deposits
 Home loans
 Personal loans
 Vehicle loans
 Business loans
 Agricultural loans
 Credit cards
 Demat accounts
 Mutual funds
 Insurance products/.

 XIV. Government Ini a ves

Anila Yojane - Energy Sector

Na onal Biogas Manure and Management Programme is a Centrally

Sponsored Scheme being implemented since 1982-83.
This is mainly 100% women programme. Biogas is a clean, non-pollu ng, smoke
and soot-free fuel, containing methane
gas produced from ca le dung, human waste and organic ma er in a biogas
 21

plant through a process called anaerobic

diges on. The diges on slurry can be used as a good quality manure in
agricultural fields.

Beneficiary- Women

Na onal Rural Drinking Water Program- Rural Development

Enough safe drinking water for the state 59,753 rural residents by providing the
government a great deal to
improve the lives of people. Each day the government has intended to provide
55 liters of drinking water per
person. Rural Safe drinking water is supplied through the following programs to
the areas.
(As of NRDWP Guidelines-2013)
1. Pipe Water Supply Project
2. Short Water Supply Scheme
3. Hand Pump tubing well
4. Mul plica on Supply Plans
Beneficiary:
Rural Habitat
Benefits:
55 Liters of drinking water

Sanjeevini- NRLM- Rural Development

The Government of India, Ministry of Rural Development has restructured SGSY

as “Aajeevika”- Na onal Rural Livelihoods Mission (NRLM)
and being implemented from 2010-2011. The State Government is implemen ng
this scheme in phases through Karnataka State Rural Livelihood
Promo on Society in the name of “Sanjeevini”.
Beneficiary:
Rural Habitat
Benefits:
Rural Livelihood
Mahatma Gandhi Na onal Rural Employment Scheme (MNREGA)
The Mahatma Gandhi Na onal Rural Employment Guarantee Scheme (MNREGS)
is Indian legisla on enacted on August 25, 2005.
22

The MGNREGA provides a legal guarantee for one hundred days of employment
in every financial year to adult members of any rural
household willing to do public work-related unskilled manual work at the
statutory minimum wage. The Ministry of Rural Development (MRD),
Govt of India is monitoring the en re implementa on of this scheme in
associa on with state governments.
Beneficiary:
Rural agriculture labor
Benefits:
Employment genera on

XV. Challenges and Opportuni es

Challenges

 Geographic Isola on: Shimoga's hilly terrain and rela ve distance from
major urban centres can hinder connec vity and accessibility, impac ng
economic development and tourism.
 Infrastructure Deficiencies: Inadequate infrastructure, such as roads,
railways, and power supply, can limit industrial growth, trade, and basic
services.
 Soil Erosion and Deforesta on: The district's hilly terrain and heavy rainfall
can lead to soil erosion and deforesta on, affec ng agricultural
produc vity and environmental sustainability.
 Dependency on Agriculture: While agriculture is a mainstay of the local
economy, over-reliance on this sector can make the district vulnerable to
fluctua ons in prices and natural disasters.
 Limited Industrializa on: A lack of large-scale industries can restrict job
opportuni es and hinder economic diversifica on.

Opportuni es

 Natural Resources: Shimoga's abundant natural resources, including

forests, rivers, and mineral deposits, offer poten al for sustainable
development, tourism, and industries such as mber, hydroelectric power,
and mining.
 Agriculture and Hor culture: The district's fer le lands and favourable
climate are conducive to agriculture and hor culture, providing
23

opportuni es for organic farming, value-added products, and export

markets.
 Tourism: Shimoga's scenic beauty, historical sites, and cultural heritage
a ract tourists, offering poten al for growth in the tourism sector.
 Renewable Energy: The district's abundant sunlight and water resources
present opportuni es for renewable energy genera on, such as solar and
hydroelectric power.
 Educa onal and Research Hub: Shimoga has the poten al to become a
center for educa on and research, given its exis ng ins tu ons and the
demand for skilled professionals.

XVI. District SWOT Analysis

Strengths Weaknesses

 Natural Resources: Abundant forests,  Geographic Isola on: Distance from major
rivers, and mineral deposits urban centres
 Agricultural Poten al: Fer le lands and  Infrastructure Deficiencies: Inadequate
favourable climate roads, railways, and power supply
 Tourism Poten al: Scenic beauty,  Soil Erosion and Deforesta on:
historical sites, and cultural heritage Environmental challenges
 Educa onal Ins tu ons: Presence of  Dependency on Agriculture: Vulnerability to
educa onal ins tu ons and research price fluctua ons and natural disastersm.
centres.

Opportuni es Threats

 Sustainable Development: Poten al for  Climate Change: Impact on agriculture,

eco-friendly industries and tourism tourism, and natural resources
 Renewable Energy: Opportuni es for  Compe on: Compe on from other tourist
solar and hydroelectric power des na ons and agricultural regions
genera on  Infrastructure Challenges: Difficulty in
 Value-Added Agriculture: Development a rac ng investments due to infrastructure
of organic farming and processed issues
products  Economic Downturns: Global economic
 Educa onal Hub: Poten al to a ract condi ons affec ng tourism and trade
students and researchers,  Intolerance and Substance addic on:
Religious Intolerance and Drug Addic on
among youths.

By carefully analysing these factors, Shimoga District can develop strategies to

apply its strengths, address its weaknesses, seize opportuni es, and mi gate
threats. This will contribute to the district's sustainable development and
improve the quality of life of its residents.
24
25

XVII. UN SDG Goal assessment:

Status Key: ⚫ - No Data/Not Applicable 🔴 - Major Challenges Remain 🟠 - Significant Challenges Remain 🟡 - Challenges Remain 🟢 - SDG Achieved

SDG Remarks
Key Areas for District-
Numbe Goal Name Description Your Score
Level Mapping data
r

- Poverty rate Challenges Remain in the District

1 No Poverty End poverty in all its forms everywhere - Access to social protection [🟡]
- Access to basic services

- Malnutrition rates Challenges remain in case of

End hunger, achieve food security and
- Agricultural productivity Sustainable farming
2 Zero Hunger improved nutrition, and promote [🟡]
- Sustainable farming
sustainable agriculture
practices

- Maternal and infant SDG achieved, district has sufficient

Good Health and Ensure healthy lives and promote well- mortality rates health care units
3 [🟢]
Well-being being for all at all ages - Access to healthcare
- Prevalence of diseases

- Literacy rates Challenges remain a bit in case of

Ensure inclusive and equitable quality - School enrolment and skill based learning, people are
4 Quality Education education and promote lifelong completion rates [🟡] moving to major cities for pursuing
learning opportunities for all - Quality of education higher education
facilities

- Women in workforce and There is no gender based violence as

leadership such
Achieve gender equality and empower
5 Gender Equality - Gender-based violence [🟢]
all women and girls
statistics
- Access to education for girls

6 Clean Water and Ensure availability and sustainable - Access to safe drinking [🟢] Good water quality especially in rural
26

SDG Remarks
Key Areas for District-
Numbe Goal Name Description Your Score
Level Mapping data
r

water areas of the district

management of water and sanitation
Sanitation - Sanitation coverage
for all
- Water quality

- Access to electricity During monsoon and summer season

Affordable and Ensure access to affordable, reliable,
7 - Renewable energy usage [🟡] frequent power cut is there
Clean Energy sustainable and modern energy for all
- Energy efficiency measures

Promote sustained, inclusive and - Employment rates Youth employment initiative is not
Decent Work and sustainable economic growth, full and - GDP growth there
8 [🟡]
Economic Growth productive employment and decent - Youth employment
work for all initiatives

- Quality of infrastructure Good quality infrastrure is not there,

Build resilient infrastructure, promote
Industry, Innovation - Internet access Research and development facility is
9 inclusive and sustainable [🟡]
and Infrastructure - Research and development also less
industrialization and foster innovation
investments

- Income inequality metrics No district is free from this, Income

Reduced Reduce inequality within and among
10 - Social inclusion policies [🔴] and opportunity in equality is still
Inequalities countries
- Equal opportunity measures there.

- Urban planning initiatives Public transport facilities etc all is

Sustainable Cities Make cities and human settlements
11 - Public transport access [🟡] good, air quality declines during
and Communities inclusive, safe, resilient and sustainable
- Air quality in urban areas summer season

12 Responsible Ensure sustainable consumption and - Waste management [🟠] People need to be more educated
Consumption and production patterns practices about waste management and
Production - Recycling rates recycling
- Sustainable business
27

SDG Remarks
Key Areas for District-
Numbe Goal Name Description Your Score
Level Mapping data
r

practices

- Greenhouse gas emissions Industries should adopt measures toi

- Climate change adaptation prevent and dump waste in rivers and
Take urgent action to combat climate
13 Climate Action measures [🟡] smoke is causing heat issues
change and its impacts
- Disaster risk reduction
strategies

Conserve and sustainably use the - Coastal water quality Not a coastal region
14 Life Below Water oceans, seas and marine resources for - Sustainable fishing practices [⚫]
sustainable development - Marine protected areas

Protect, restore and promote Good in terms of forest area and

sustainable use of terrestrial biodiversity metrics
- Forest cover
ecosystems, sustainably manage
15 Life on Land - Biodiversity metrics [🟢]
forests, combat desertification, and halt
- Land degradation neutrality
and reverse land degradation and halt
biodiversity loss

Promote peaceful and inclusive Religious violence and addicted

- Crime rates
societies for sustainable development, youths are a major drawback
Peace, Justice and - Transparency in local
16 provide access to justice for all and [🟠]
Strong Institutions governance
build effective, accountable and
- Access to legal services
inclusive institutions at all levels

- Public-private partnerships Some projects like Airport etc is good

Strengthen the means of
- International cooperation initiative but still challenges remain
Partnerships for the implementation and revitalize the
17 initiatives [🟡] in expanding the scope.
Goals global partnership for sustainable
- Data collection and
development
monitoring capabilities
28

Write a brief note on what are the key initiatives that needs to be implemented for creating major impact across multiple
SDGs.
Key Ini a ves for Shimoga District to Achieve Mul ple SDGs

Sustainable Agriculture and Rural Development:

 Promote organic farming and sustainable agricultural prac ces.

 Invest in rural infrastructure, including roads, irriga on, and storage facili es.
 Support value-added agricultural products and local markets.
 Empower women in agriculture and rural development.

Renewable Energy and Climate Ac on:

 Invest in renewable energy projects, such as solar and hydroelectric power.

 Promote energy efficiency and conserva on measures.
 Implement afforesta on programs to combat deforesta on and climate change.

Educa on and Human Development:

 Improve access to quality educa on, especially for girls and marginalized communi es.
 Invest in healthcare infrastructure and services.
 Promote voca onal training and skill development programs.

Tourism and Cultural Heritage:

29

 Develop sustainable tourism ini a ves that respect local culture and environment.
 Promote heritage conserva on and restora on.
 Enhance tourism infrastructure and connec vity.

Industrial Development and Job Crea on:

 A ract investments in industries that align with sustainable development goals.

 Promote small and medium-sized enterprises (SMEs) and local entrepreneurship.
 Create job opportuni es through skill development and voca onal training.

Infrastructure Development:

 Improve transporta on infrastructure, including roads, railways, and airports.

 Enhance digital connec vity and access to technology.
 Invest in water and sanita on facili es.

Governance and Good Governance:

 Promote transparency, accountability, and par cipa on in governance.

 Strengthen local ins tu ons and empower community-based organiza ons.
 Combat corrup on and promote ethical governance.

By implemen ng these ini a ves, Shimoga District can achieve significant progress towards mul ple SDGs.
30

XVIII. One new business idea that will thrive in the district (one idea per intern)
Business Idea: Eco-Friendly Bamboo Products
Shimoga district is known for Bamboo, especially in rural areas and growth can be seen
in this business.

Products/Services:

 Bamboo furniture (chairs, tables, beds, etc.)

 Bamboo home decor items (lamps, vases, wall art)
 Bamboo kitchenware (cu ng boards, utensils, serving trays)
 Bamboo personal care products (toothbrushes, combs, hair accessories)

Customer Segments:

 Environmentally conscious consumers

 People seeking sustainable and natural products
 Interior designers and architects
 Hotels and resorts

Product-Market Fit:

There is a strong product-market fit for eco-friendly bamboo products due to

increasing consumer awareness of sustainability and the demand for natural
materials. Bamboo is a rapidly renewable resource with excellent proper es,
making it a desirable choice for various products.

Revenue Projec on (3 Years):

 Year 1: INR 50 lakhs

 Year 2: INR 1 crore
 Year 3: INR 2 crores

Raw Materials and Cos ng:

 Raw bamboo: Sourced from local farmers and sustainable bamboo

planta ons. Cost varies based on quality and quan ty.
 Finishing materials: Natural oils, waxes, and dyes. Cost depends on the
type and quan ty used.
 Tools and equipment: Hand tools, power tools, and machinery. Ini al
investment required.
31

Infrastructure Requirement:

 Workshop or manufacturing facility

 Storage space for raw materials and finished products
 Showroom or online pla orm for sales

Manpower Requirement:

 Skilled cra smen for bamboo processing and product crea on

 Sales and marke ng personnel
 Administra ve staff

SWOT Analysis:

 Strengths: Sustainable material, growing demand, poten al for export

markets
 Weaknesses: Seasonal availability of bamboo, dependence on local
suppliers
 Opportuni es: Increasing consumer awareness of eco-friendly products,
government support for sustainable ini a ves
 Threats: Compe on from synthe c and plas c products, fluctua ons in
raw material prices

Recommenda ons:

1. Build strong rela onships with local bamboo farmers and suppliers to
ensure a consistent supply of high-quality raw materials.
2. Invest in research and development to create innova ve and unique
bamboo products.
3. Leverage digital marke ng and e-commerce to reach a wider customer
base and establish an online presence.

Would I take up this idea?

Yes. The idea aligns with my values and interests in sustainability and eco-
friendly products. The poten al for growth and posi ve impact on the
environment is significant. With the right support and resources, I believe this
business could be successful and contribute to a more sustainable future.
32

Chapter 3
33

Profile Study of the Entrepreneurs

As a part of the internship program, we had to collect responses from the
youths who are interested in entrepreneurship for the purpose of driving the
district’s over all economy, Contribu ng to the overall GDP of the country.
Most of them were interested in Arecanut farming because their forefathers
owned these farming lands in the region, and they wanted to con nue that
legacy a head. I visited and collected 32 responses from the youths using
google form
Task assigned and completed dura on:
Date Task assigned Task Pending Reason Remarks
completed
13-09-2024 Collec ng youth Only 1 Shortage of me,
responses response youths’
unavailability
17-09-2024 Collec ng Youth Collected 3 Had to travel back
responses responses to Bangalore for
college
04-10-2024 Collec ng Youth Collected 11 Unavailability of
responses responses youths
05-10-2024 Collec ng Youth Collected 17 Collected 32
responses responses response in Total
(Target
completed)

Age group of the respondents

33
34

Businesses they were interested in:

 Agriculture- Arecanut
 Unorganised sector like- Fisheries, Meat, Garage work
 Furniture and interior home designing
 Restaurants etc…

Chapter 4

Summary of Findings: District Profile of Shimoga

During my internship at Infopace Management Ltd., my primary objec ve was
to collect data from youth interested in entrepreneurship, build a district
profile for Shimoga, and conduct a one-day entrepreneurship development
program. The purpose of building the district profile was to be er understand
the entrepreneurial landscape of Shimoga, assess the needs of local youth
aspiring to start their own businesses, and iden fy the poten al challenges
they face.
1. Demographics of Shimoga District
Shimoga is a district located in the state of Karnataka, India, and is known for
its rich natural resources and agricultural heritage. The district has a popula on
primarily engaged in farming, handicra s, and small-scale industries. Based on

34
35

the data collected, it was evident that a significant por on of the youth in
Shimoga are interested in entrepreneurship, with many aspiring to start their
own businesses, par cularly in sectors such as agriculture, retail, tourism, and
technology.
Key demographic details gathered include:
Most of the youth interested in entrepreneurship are between the ages of 18
and 30.
There is a balanced representa on of male and female par cipants, although
male entrepreneurs outnumber females in certain sectors.
Educa onally, a large percentage of the youth have completed at least a high
school educa on, with many holding a diploma or degree in fields like
business, engineering, and agricultural sciences.

2. Interest in Entrepreneurship
The youth of Shimoga show significant interest in becoming entrepreneurs, and
this interest is largely driven by the desire for self-employment and the
aspira on to contribute to the local economy. The survey conducted indicated
that many young individuals are keen on star ng businesses that would u lize
the district’s natural resources, like agriculture, as well as emerging sectors
such as informa on technology and service industries.

Findings on entrepreneurship interest include:

A large por on of the youth expressed an interest in agro-based industries,
such as organic farming, dairy farming, and food processing, indica ng that
they are looking to capitalize on the region’s agricultural strengths.
There is also considerable interest in retail businesses, par cularly in the sale
of handicra s, tex les, and local products, which can be marketed locally and
regionally.
The technology sector, although less popular, has gained some trac on among
the youth, with several par cipants showing an interest in so ware
development, e-commerce, and digital marke ng.

3. Challenges Faced by Aspiring Entrepreneurs

35
36

Despite the high interest in entrepreneurship, several challenges were

iden fied that could hinder the youth of Shimoga from successfully launching
and sustaining businesses. These challenges include:
Lack of Financial Support: Many aspiring entrepreneurs face difficul es in
accessing capital to start their businesses. The youth o en have limited
knowledge of financial schemes, loans, and grants available to them and lack
the necessary collateral to secure funding.
Limited Skill Development Opportuni es: While many young people are eager
to start their own businesses, they o en lack the prac cal skills required for
entrepreneurship, such as financial management, marke ng, and business
planning. There is a clear need for more voca onal and technical training in
these areas.
Infrastructure and Connec vity Issues: Some areas in Shimoga suffer from
inadequate infrastructure, including poor road connec vity and limited
internet access. These issues can restrict the growth of businesses, especially in
sectors like e-commerce and technology.
Market Access: Many aspiring entrepreneurs also face challenges in accessing
broader markets beyond their local areas. There is a need for guidance on
marke ng strategies, building customer bases, and crea ng business networks
that can help them expand their reach.

4. Opportuni es for Growth

Shimoga presents numerous opportuni es for entrepreneurship, par cularly in
areas that leverage its natural resources and local culture. There are also
emerging opportuni es in the service and technology sectors, which can be
explored further. These opportuni es include:
Agro-processing and Organic Farming: Given the district’s rich agricultural base,
businesses that focus on organic farming, food processing, and value-added
products can have a significant impact on both local and regional markets.
Eco-Tourism and Hospitality: With its scenic landscapes, waterfalls, and forests,
Shimoga has great poten al for eco-tourism and related businesses such as
homestays, trekking services, and local handicra s.

36
37

Technology and E-commerce: The rise of digital pla orms has opened new
avenues for entrepreneurs in Shimoga to market their products, engage in e-
commerce, and build technology-driven businesses.

Scope and Learning Experience outcome:

During Field survey
learning During the period:
a. Accomplishments: Task 100% Completed

b. Challenges: Travelling and uninterested youths

c. Learning and development: Pa ence, improved communica on, target

reaching

d. Management Concept and Business Func on applied: Marke ng,

Strategy, Nego a on, Reaching target audience

During Economic Profile Building

Learning During the period

a. Accomplishments: Task 100% Completed

b. Challenges: Managing me during college hours

c. Learning and development: Pa ence, discipline, Time management

d. Management Concept and Business Func on applied: Data analysis

using MS word and spreadsheet, research methods etc.

37
38

Sugges on and Conclusion

The district profile of Shimoga paints a promising picture of the
entrepreneurial poten al among the youth. However, for these young
entrepreneurs to thrive, it is essen al to address the challenges they face, such
as access to finance, skill development, and improved infrastructure. By
enhancing support systems, promo ng awareness of available resources, and
fostering collabora on between various stakeholders, Shimoga can become a
hub for entrepreneurship that benefits both the youth and the broader
community. The one-day entrepreneurship development program that was
conducted also provided valuable insights into the specific needs of the youth
and their eagerness to take on entrepreneurial challenges, further emphasizing
the need for structured support and guidance.

38
 39

A ach Annexure
A. District Members list

7022744417 20232MMF0062 ALTHAF K . [email protected]

9900798892 20232MBA0490 SUMEDHA J V . [email protected]
9741935811 20232MBA0520 YASHASWINI B J [email protected]
8310177894 20232MBF0144 VINAY D L
7348859373 20232MBF0142 MADAN KUMAR
6364273867 20232MBA0505 SAGAR K K . [email protected]
7022906239 20232MDM0038 GANESH RAJ R S . [email protected]
8095459013 20232MBA0398 DARSHAN D V . [email protected]
MOHAMMED
7338413177 20232MBA0422 UMMER . [email protected]
7795369540 20232MDM0048 MALTESH S NAVALE [email protected]
9019132194 20232MBA0414 SPOORTHI B R . [email protected]
ANUP BASAVARAJA
7483018454 20232MDM0047 NAIK [email protected]
8904747757 20232MMF0107 RAJATH SHENOY P [email protected]

39
40

B. Summer Internship Weekly Reports

Summer Internship Weekly Report 1- (Field study on

entrepreneurship data)

Name of the Student: Althaf K

Student ID: 20232MMF0062
Date of Commencement: 20th August 2024
Company: Infopace Management Pvt Ltd
Contact Person: Mr Sudhir M/ Mr. Krishna
Presidency University Guide Name: Dr. Ragu Prasadh Rajendran
District: Shimoga
Task assigned and completed dura on:
Date Task assigned Task Pending Remarks
completed Reason
13-09-2024 Collec ng Only 1 Shortage of
youth response me, youths’
responses unavailability
17-09-2024 Collec ng Collected 3 Had to travel
Youth responses back to
responses Bangalore for
college
04-10-2024 Collec ng Collected 11 Unavailability
Youth responses of youths
responses
05-10-2024 Collec ng Collected 17 Collected 32
Youth responses response in
responses (Target Total
completed )

Signature of the Student

40
41

Dated: 07 October 2024

Signature of Faculty Guide

Note: Add informa on related to task assigned which you want to share related
to Business Func on/ Management concept you apply and learned

Addi onal learning informa on:

a. Accomplishments: Task 100% Completed

b. Challenges: Travelling and uninterested youths

c. Learning and development: Pa ence, improved communica on, target

reaching

d. Management Concept and Business Func on applied: Marke ng,

Strategy, Nego a on, Reaching target audience

Faculty Evalua on and Grade:

Progress of Student

Feedback and Reflec ons

41
42

Summer Internship Weekly Report 2- Developing District Profile

Name of the Student: Althaf K

Student ID: 20232MMF0062
Date of Commencement: 20th August 2024
Company: Infopace Management Pvt Ltd
Contact Person: Mr Sudhir M/ Mr. Krishna
Presidency University Guide Name: Dr. Ragu Prasadh Rajendran
District: Shimoga

Date Task assigned Task Pending Remarks

completed Reason
05-10-2024 Building Ongoing Needed more
District me for
profile study and
analysis of
the district
data

Signature of the Student

Dated: 07 October 2024

Signature of Faculty Guide

Note: Add informa on related to task assigned which you want to share related
to Business Func on/ Management concept you apply and learned

Addi onal learning informa on:

a. Accomplishments: Yet to Complete.

b. Challenges: Gathering relevant data and building Profile.

42
43

c. Learning and development: Pa ence, Research and Analysis.

d. Management Concept and Business Func on applied: Research and

Data analysis.

Faculty Evalua on and Grade:

Progress of Student

Feedback and Reflec ons

43
44

Summer Internship Weekly Report 3- Data Analysis on the Profile

Name of the Student: Althaf K

Student ID: 20232MMF0062
Date of Commencement: 20th August 2024
Company: Infopace Management Pvt Ltd
Contact Person: Mr Sudhir M/ Mr. Krishna
Presidency University Guide Name: Dr. Ragu Prasadh Rajendran
District: Shimoga

Age group of the respondents

Businesses they were interested in:

 Agriculture- Arecanut
 Unorganised sector like- Fisheries, Meat, Garage work
 Furniture and interior home designing
 Restaurants etc…

44
45

Signature of the Student

Dated: 07 October 2024

Signature of Faculty Guide

Note: Add informa on related to task assigned which you want to share related
to Business Func on/ Management concept you apply and learned

Addi onal learning informa on:

a. Accomplishments: Task Completed 100%

b. Challenges: Gathering relevant data and building Profile.

c. Learning and development: Pa ence, Research and Analysis, MS Excel

d. Management Concept and Business Func on applied: Research and

Data analysis.

Faculty Evalua on and Grade:

Progress of Student

Feedback and Reflec ons

45
46

Weekly Report 4- Prepara on of Final dra Infopace Internship report

Submission

Name of the Student: Althaf K

Student ID: 20232MMF0062
Date of Commencement: 20th August 2024
Company: Infopace Management Pvt Ltd
Contact Person: Mr Sudhir M/ Mr. Krishna
Presidency University Guide Name: Dr. Ragu Prasadh Rajendran
District: Shimoga

Date Task Assigned Task Completed

Oct 16 2024 District economy profile Yes
dra submission
Oct 25 2024 Internship Report Yes
Submission

Signature of the Student

Dated: 25 October 2024

Signature of Faculty Guide

Note: Add informa on related to task assigned which you want to share related
to Business Func on/ Management concept you apply and learned

Addi onal learning informa on:

a. Accomplishments: Task Completed 100%

b. Challenges: Gathering relevant data and building Profile.

46
47

c. Learning and development: Pa ence, Research and Analysis, MS Word,

MS excel

d. Management Concept and Business Func on applied: Research and

Data analysis.

Faculty Evalua on and Grade:

Progress of Student

Feedback and Reflec ons

47
48

C. Sample Ques onnaire

1. Are you considering star ng your own business?

2. Full name, Gender, about educa onal background etc.
3. About Current Occupa on
4. What mo vates you to consider entrepreneurship?
5. What skills do you have that will help in entrepreneurship and
how did you acquire these skills?
6. If you have par cipated in entrepreneurship programs or
workshop, provide when at was done and who conducted it?
7. Do you have a business idea?
8. Give a brief descrip on of business idea
9. What is Unique Selling Proposi on (USP) if any?
10. What is the es mated capital requirement in INR?
11. What do you perceive as the biggest challenges to star ng a
business? Select top 3 challenges
12. Which of the State and Central Government schemes for young
entrepreneurs are you aware of?
13. Do you have access to poten al mentors in your field of Business
interest?
14. On a scale of 1 to 5, how willing are you to take risks in business?
15. How would you prefer to fund your business? Select the most
preferred op on only
16. When do you plan to start your business? (Timeline)
17. What are your long-term goals as an entrepreneur?
18. Will you a end one day EDP program if organized locally and at
nominal cost of Rs. 500 which includes training, guidance for
funding from Government, banks and VCs. It will include handouts
and refreshments.

48
49

D. List of Respondents
Infopace 30
target Data analysis on the profile ans weekly report 3
Sl.
Names Phone number Business field Date No
Adil 6364561388 interior design 13-09-2024 1
Jagath 9148763748 Areca 17-09-2024 2
Darshan 9632542150 Areca 17-09-2024 3
Eisa 7676301428 freelance 17-09-2024 4
Adithya Gowda 9632822650 Areca 04-10-2024 5
Abdul Rahman 9972629509 Cloth, litigation 04-10-2024 6
Abdullah 7026035787 fish 04-10-2024 7
Abhishek 9481942487 farming 04-10-2024 8
Abhilash 9113234520 areca 04-10-2024 9
Abhilash N 7204687788 garage 04-10-2024 10
Abhi 7760861943 cyber 04-10-2024 11
Ajas Khan 9591033521 fish 04-10-2024 12
Akif 6362214143 mobile 04-10-2024 13
Uzair Khan 8050586701 Mechanical 04-10-2024 14
Srujan Gowda 9483957960 areca 04-10-2024 15
Safwan 9606406405 garage 05-10-2024 16
Mohammad
Afridi 8792423896 mutton 05-10-2024 17
Aman 7760625929 mutton 05-10-2024 18
Ameer K 8867285659 driving 05-10-2024 19
Akshatha
Gowda 7019118976 areca 05-10-2024 20
Amruth Rao 9731982402 areca 05-10-2024 21
Arfaz 9663798075 garage 05-10-2024 22
Nagendra GM 8861948019 vegetable 05-10-2024 23
Hafiz 9845091784 décor 05-10-2024 24
Nandan Gowda 9483021358 areca 05-10-2024 25
Lohith Gowda 7975332420 areca 05-10-2024 26
Ranjth 6364269661 stone 05-10-2024 27
Mohin 8618952622 bakery 05-10-2024 28
Shahid 8951251313 interor design 05-10-2024 29
Alfan 7338228466 spices 05-10-2024 30
lightings and
Naveen 6363008749 décor 05-10-2024 31
Sharath Kumar 9731035129 areca 05-10-2024 32
Tota
l: 32
Res
pon
ses

49
50

Bibliography

A. District administra on website

B. Previous economic Surveys of Karnataka
C. Previous district profile of Shimoga
D. Karnataka State Government Portal
E. District Educa on Website
F. Online ar cles and Journals
G. District Development Report
H. State Economy Survey
I. Academic Ins tu ons Report
J. Infopace Website .

E. End of Report ........

50