SOP - SEO Content Quality Control Checklist

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SOP - SEO Content Quality Control Checklist

Uploaded by

agrindonusantara

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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SEO MANUAL QUALITY CONTROL CHECKLIST

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My favourite SEO tools 👉https://juliangoldie.com/bestseotools

VIDEO TUTORIAL: https://youtu.be/etBJlL82rT0

If you use the SOP/checklist and fill it out properly, this framework helps you ensure you’re
manually checking the content, AI or human, is quality checked and manually edited before
publishing.

NOTE: Process should take 15-20 mins per article.

● If you’re not already, ensure you’re targeting low competition keywords:

○ And each page should only target 1 keyword
○ For metrics and keyword research, get a free trial of SERANKING here
● Create an outline of what you need to write about:
■ POP is very good for this
○ If manual:
■ Google the keyword you’re trying to rank for e.g. “best cat products” >
Look at what headings your competitors have used > Use those headings
for inspiration in your article too + find original headings you can add
■ Google keyword > Scrape FAQs from Google from People Also Ask
Section > Paste into bottom of your article and answer them
■ A useful tool for this is NeuronWriter
■ Then write the content under each heading:
● No fluff or filler.
● Make sure your article matches the search intent of Google:
○ Write for user first > Ranking 2nd
○ E.g. if the top ranking article on Google is a list post for your keyword, you would
also make a list post.
○ If the top ranking article is a review page, you would also do product reviews.
○ Making sure that the order of the content makes sense:
■ AKA most important and most relevant headings at the top
● Ask yourself: Does this content demonstrate expertise, experience, authoritativeness,
and trustworthiness? If not > Make sure it does.
○ Did you add something NEW to your content that’s NOT been seen before AKA
information gain?
● Run it through Grammarly or Hemingway
● Try to put every sentence on a new line:
○ This makes it easier to read = Lower bounce rates = Better rankings + more
revenue.
● Add pictures or videos:
○ Better to use your own unique content if you can
○ Otherwise: https://unsplash.com/ - don’t use copyrighted images. That’s why you
should use Unsplash.
○ Or create your own unique images
○ If you can, embed some relevant videos from YouTube
○ Videos/images are optimal every 200-300 words
● Format the text nicely:
○ Add paragraphs, line spaces, insert links, include the YouTube videos
○ Add bullet points inside content = Easier to read
■ E.g. CHATGPT PROMPT: Give me some bullet points on What Does a
Link Building Specialist Do? Remove any fluff. What Does a Link Building
Specialist Do?
● Check FAQs in content VS what’s ranking on Google:
○ If anything missing, generate the content
○ Split screen: Compare your content VS People Also Ask on Google
■ E.g. CHATGPT PROMPT: Answer this in short format. Cut out any fluff.
Get straight to the point. How much do SEO link building specialists
make?
● Keep the introduction short and straight to the point:
○ If you’re using AI tools, delete the AI generated introduction
○ Either write it yourself or you could also use a variation of the below
○ Max 2-3 sentences. No fluff. Include the keyword in the first sentence. Cut out
the obvious BS and hook people in to keep reading.
■ ChatGPT Example Prompt:
● Before intro: Write a useful introduction for this content. No fluff.
Keyword in first sentence with rhetorical question then include
hook to keep reading. Make it like 2-3 sentences maximum.
● After intro: Here's the rest of the content. Extract the entities +
ensure the entities are within the introduction.
● DO NOT put an image in above the introduction: People want to get straight to the
content
● Add relevant internal/external links:
○ You want to link to relevant external/internal sites
○ Aim for 2-3 internal/external links
○ https://youtu.be/rKBwFGWhVMU
● Fact checking: If you’re using AI, make sure you really do fact check the content too:
○ AI hallucinates a lot! Better to do this yourself.
○ Or Originality has a fact checker too.
● Reduce AI Detection Score: Originality is great for this:
○ If your content looks “low effort” AKA copied/pasted from ChatGPT, it’s high risk
● Keyword optimization:
○ Include keyword in URL
○ Include keyword in page title
● EEAT Signals:
○ Is it easy to understand who wrote the content? Is the author a real person? Is it
easy to contact that person? Are they clearly an expert on the topic?
○ When people land on the site, it should be very clear who owns the site and how
to contact them:
■ e.g. having a face to the site + a real person + easy email address to
contact etc.
○ Add some first hand experience
● Indexing:
○ Use GSC
○ Add internal links to your new page that are relevant
○ Post on social media
● Build backlinks to get the page ranking:
○ Book a Free SEO Strategy session here to learn more about link building

SEO Article Tracker

FAQs:
How do I create such a high word count?

Cover everything someone would want to know about the topic: Check your competitors on 1st
page of Google > Use similar headings/FAQs.

Will the keyword be the title too?

You create the title around the keyword:

See the other articles on the website. Good example here:

Keyword = Florida Birds Of Prey
Title = Florida Birds Of Prey: 26 Birds To Watch Out For!
Yoast SEO Title = Florida Birds Of Prey: 26 Birds Of Prey In Florida To Watch

Is each keyword an idea for a blog?

Yes, you create each article around the keyword idea.

Why use unsplash for images?
Unsplash is copyright free: https://unsplash.com/

You just have to make sure you do not use any of their premium images

You must not use any of the "Unsplash+" images

You can also embed videos from YouTube.

How to find internal links?

Like this: https://watch.screencastify.com/v/BN58iVQus5ySbfCEXZWA

Type in your keyword > Find relevant articles to the topic that you can link in the article.

NOTE: The internal/external links must always be relevant + related + useful for the reader.

NOTE: Affiliate link: I earn a commission if you sign up, at no extra cost to you, to support the
channel so I can make more free content for you!