CD Baby Music Release Plan

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Release Plan

Projected Release Date December 18, 2024

KEY DATES AT A GLANCE

Sign up for distribution by November 20, 2024

Get music delivered to platforms by December 4, 2024

Create Spotify pre-save by December 5, 2024

Claim or update streaming profiles by December 6, 2024

Pitch music to Spotify by December 7, 2024

Set up your smartlink by December 17, 2024

Share your music


DISTRIBUTION SETUP

Finalize Your Cover Artwork


by November 18, 2024
We recommend a JPG or PNG file that is 3000×3000 pixels.

Need help creating cover artwork?

Get Your Music Mastered


by November 19, 2024
You’ll need a 44.1 kHz, 16bit stereo WAV or FLAC file.

Want to make your mix sound great? Get quick, automated mastering!
Submit your music for distribution
by November 20, 2024
Sign up for global music distribution, monetization, and more.

Double-check all your metadata before submitting!

Verify your music has been delivered


by December 4, 2024
Has your music been sent to streaming platforms? Here’s how to check.

IMPORTANT: Platforms will not publish your music UNTIL your chosen release date.

PROMO PREP
DOING A PR CAMPAIGN FOR YOUR RELEASE?
YOU’LL NEED ADVANCE PREPARATION OF:

3-4 months for national or international


media
2-3 months for online media (blogs,
podcasts, etc.)
1-2 months for local press (weeklies,
newspapers, etc.)

Here are some other things you should do BEFORE your release date…
Create your Show.co account
from November 20, 2024 through December 4, 2024
Grow your Spotify engagement with these FREE tools.

Set up a Spotify pre-save


by December 5, 2024
Let your fans save your music on Spotify before it’s released!

Update your Spotify Profile


by December 6, 2024
Claim your Spotify for Artists account.

Update Your Apple Music Profile


by December 6, 2024
Get verified with Apple Music for Artists.
Update your Amazon Music profile
by December 6, 2024
Access Amazon Music for Artists.

Update your YouTube Official Artist Channel


by December 6, 2024
Get verified for an Official Artist Channel on YouTube.

Get your lyrics on Instagram Stories


by December 6, 2024
See your lyrics on major digital services via Musixmatch.
Pitch your music to Spotify
by December 7, 2024
Submit a track to Spotify’s editorial team.

Do this at LEAST seven business days before your release.

Create a Spotify playlist


by December 16, 2024
Build a playlist related to your music so it’s ready to go!

Then add YOUR music on the release date.


Set up your smartlink
by December 17, 2024
With HearNow, your customized smartlink:

Can be created instantly


Gives you an attractive promo page
Directs fans to their preferred platforms

You can even collect virtual tips with links to Patreon, PayPal, and Venmo.

OFFICIAL RELEASE DATE

Your music is available


Verify your music is live on all the big platforms.
Update your online presence
Add new photos, bio, and links to your social profiles and website.

Tell the world


Share your new music with your audience via:

Email & social posts


Website announcement bar
Blog or news updates on your website
Editing your featured playlists
Updating your Spotify bio
And much more

Be sure to share your smartlink rather than pasting a dozen URLs!


FOLLOW-UP PROMO

Run a "Social Unlock" campaign


on December 19, 2024
Drive Spotify streams, follows, and saves by offering secret content or giveaways.

Pitch music to indie curators


on December 20, 2024
Reach out to playlisters interested in your genre.
Post supporting visual content
from December 21, 2024 through January 17, 2025
There are countless ways to SHOW the story of your songs:

Music videos
Lyric videos
Visualizers
Spotify Canvas
Lyric snippets on Instagram
Reels and TikTok
Livestreams
Pics and video from the creative process

Shine a light on different aspects of your music!

Run an interactive ad
on December 22, 2024
Spread awareness with interactive ads that:

Get your message on sites like Rolling


Stone & Pitchfork
Boost streams & video plays
Have affordable minimum budgets
Do a first-week audit
on December 25, 2024
Where is your music performing best? Check your analytics on:

Spotify for Artists


Next Big Sound
Amazon Music for Artists
Apple Music for Artists
Facebook Ads Manager
Google and YouTube

Release a supporting single


on February 1, 2025
Keep your algorithmic energy going with a follow-up song!

READY?
RELEASE MUSIC THE RIGHT WAY!
1. Keep ALL your music available online
with no annual fees.
2. Find a global audience on 150+
platforms.
3. Make the most money with sync,
publishing, social videos, and more.

GOT MORE TIME BEFORE YOUR RELEASE?


Sweet! Do these things too.

Document The Creative Process


Capture video and take pics. Also, keep detailed notes about:

The meaning of the lyrics


The story of the recording
The gear you used
Working with collaborators

This stuff will come in handy later for promo content and social posts.
Figure Out Your Story
Find your hook for press & playlisters by asking:

Who is your ideal listener?


Why do they need your music?
What makes you unique as an artist?

Distill that into an elevator pitch! You’ll have a leg up in your promotion.

Book your release party


Celebrate your album live with both online and IRL performances, including:

Livestream concerts
A special “album release” gig or tour
Listening parties on Instagram Live,
Twitter, etc.
Behind-the-scenes VIP experiences

Plan ahead so you can host a memorable event for your fans; music venue talent
buyers often need 3-6 months to get you on the calendar.
Get more from every recording session
Before you close down your session or leave the studio:

Burn instrumental mixes for sync


licensing
Print stems for remixers
Try a stripped-down alternate mix

Save yourself the time later by doing this stuff NOW.

We’d appreciate your feedback with this really short survey! Thank you!

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