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Apress Catalogue
winter/spring 2009
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Welcome
With a great deal of pleasure and satisfaction, I introduce to you our new and
rapidly growing line of titles for all things Mac OS X and iPhone. Authors, editors,
reviewers, and a good many production staff have worked hard to bring these
http://www.apress.com books to fruition, and we trust you’ll find them as exciting as we do.
For those starting out in Mac OS X development or coming from other development
environments, we have created a “Learn” series to get you up and running fast. At
the heart of this series is our just-published Learn Objective-C on the Mac, written
by well-known Mac experts Scott Knaster and Mark Dalrymple.
http://www.friendsofed.com Perhaps the most exciting area of development is for iPhone applications of all
sorts. Beginning iPhone Development: Exploring the iPhone SDK has quickly
become the best-selling iPhone book, and it’s no wonder. The inimitable Dave Mark
and coauthor Jeff LeMarche have created a classic of completeness wrapped in
one of the most readable developer books published in years.
We’ve also updated Dave Mark’s legendary Learn C on the Mac, one of the finest
http://eBookshop.apress.com books to teach basic programming ever written. And it’s purely for Mac users, so
one can go straight from Learn C, to tackle Learn Objective-C, and then move
on to Learn Cocoa for the Mac, which will be available soon after Apple ships
Snow Leopard. This will also bring an update to our successful end-user-oriented
Leopard title, which we intend to release as Learning Mac OS X Snow Leopard.
For Snow Leopard, we are also planning a newly updated version of our best-
selling AppleScript book aimed squarely at industry professionals who need
http://www.apress.com/ebook/firstpress
AppleScript to automate complex workflows and create unified procedures
across a range of applications. We’ll also be addressing the more-experienced
professionals with a series of “Pro” titles: Pro Xcode and Pro Cocoa Frameworks in
particular.
In 2009 you’ll see a lot of growth in our lineup of Mac OS X and iPhone developer
titles. We’re planning a series of iPhone books based on applications shipping from
http://www.apress.com/tradesite the iTunes App Store. Our first, iPhone Game Projects, will include 10 chapters
written by 10 different developers covering 10 popular and highly rated games. This
will be followed by iPhone Web Apps, and then by iPhone User Interface Design.
Finally, much of the growth in the ranks of Mac OS X and iPhone developers is
coming from developers moving from other platforms. This was particularly evident
at Apple’s 2008 Worldwide Developer’s Conference. We’re planning to publish Mac
http://apress.com/academic OS X for Java Developers, as well as iPhone Applications for Flash Developers, in
the second half of 2009 and have plans to add similar titles.
Our goal at Apress is to publish books that help you get ahead, succeed in your
daily work, and open your minds to new and better ways of doing things. We
believe we’re off to a good start with our brand-new lineup of Mac OS X and
iPhone titles. As you can tell, we’ve got big plans taking shape for 2009. So write to
us and tell us what you’d like to see and what would help make you a better, more
efficient, and satisfyingly productive developer. Thanks for reading, and I wish you
good skill.
Clay Andres,
Editor, Mac OS X
[email protected]
M
Web Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 any Apress and friends of ED titles feature accompanying files that can be
Windows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 downloaded from www.apress.com or www.friendsofed.com, respectively.
Moble Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 An advantage of offering files for download, rather than providing a CD, is that we can
update any files even after a book publishes, should the need arise. And perhaps more
Title Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
importantly, this approach helps keep book costs down, which makes our books an
Author Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 even better value for your money.
Order Form . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Ordering Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Stay One Step Ahead of the Technology Curve
A press’s firstPress technical briefs explore emerging technologies that have the
potential to be critical for tomorrow’s industry. Short, highly focused, and written by
experts, Apress’s firstPress books are electronic documents published to save you time
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Visit www.apress.com/ebook/firstpress for a list of available titles.
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.net
This book teaches you how to best use the free develop- Pro Visual Studio Team System
ment tools offered by Microsoft to build an online product Application Lifecycle Management
catalog. You will gain an intimate understanding of every Joachim Rossberg
piece of code you write. This understanding will enable October 2008
you to build your own powerful and flexible web sites ef- 978-1-4302-1080-1
344 pp. | $59.99 | Hardcover
ficiently and rapidly with ASP.NET 3.5.
In this Rockford Lhotka title, you’ll learn how to use Starting with code, ending with code, and tailored for the Beginning C# 2008: From Novice to
advanced .NET Framework capabilities alongside OO VB language, this title is a veritable treasury of LINQ ex- Professional, Second Edition
Christian Gross
design and programming to create scalable, maintainable amples that will save you hours, even days, of research
object-oriented applications. Better still, this book includes time. Keeping you focused on the relevant LINQ prin- September 2008
978-1-4302-1033-7
CSLA .NET 3.6, a widely used framework on which you ciples, expert author Joseph Rattz, Jr., and VB special- 512 pp. | $39.99 | Softcover
can base your application development. By using the con- ist Dennis Hayes provide examples for complex models
cepts and framework in this book, you can focus more on that you won’t find anywhere else. Foundations of C++/CLI: The Visual C++
your business issues and less on technology. Language for .NET 3.5
Gordon Hogenson
November 2008
978-1-4302-1005-4
352 pp. | $49.99 | Softcover
Database/SQL
sales and marketing dashboards using SQL Server 2008 Beginning DB2: From Novice to
and to integrate those dashboards with SharePoint, Professional
PerformancePoint, and other key Microsoft technologies. Grant Allen
August 2008
978-1-59059-942-6
Pro SQL Server 2008 Integration Services 544 pp. | $49.99 | Hardcover
Jim Wightman
Pro T-SQL 2008 Programmer’s Guide
June 2009
Michael Coles
978-1-4302-1654-4
600 pp. | $49.99 | Softcover August 2008
978-1-4302-1001-6
This title is the complete work on Microsoft SQL Server 688 pp. | $52.99 | Softcover
2008’s built-in toolset for extraction, transformation, and
load (ETL) projects. Completely updated to cover the Pro Full-Text Search in SQL Server 2008
Hilary Cotter, Michael Coles
Beginning Oracle Database 11g very latest features, this book shows how to develop
December 2008
Administration: From Novice to and deploy Integration Services solutions that will scale
978-1-4302-1594-3
Professional to load anything from a dozen rows to a billion, or many 312 pp. | $49.99 | Hardcover
Iggy Fernandez billions!
Beginning SQL Server 2008 Express for
February 2009
978-1-59059-968-6 Developers: From Novice to Professional
400 pp. | $42.99 | Softcover Robin Dewson
using the new spatial data types and explains how to May 2009 Pro SQL Server 2008 Service Broker
apply them in practical situations involving the spatial re- 978-1-4302-1902-6 Klaus Aschenbrenner
600 pp. | $54.99 | Softcover
lationships of people, places, and things on Earth. July 2008
This title presents a direct troubleshooting methodology 978-1-59059-999-0
600 pp. | $59.99 | Hardcover
for identifying poorly performing stored procedures and
queries, isolating the causes of that poor performance, Beginning SQL Server 2008 for
and fixing the underlying problems. Developers: From Novice to Professional
Robin Dewson
July 2008
978-1-59059-958-7
Also Available 496 pp. | $49.99 | Softcover
friends of ED
Foundation ActionScript 3.0 Image The Essential Guide to Flash CS4 with
Effects ActionScript
Todd Yard Paul Milbourne, Michael Boucher, Chris Kaplan
Discusses the ins and outs of graphical manipulation The most concise compilation of real-world applications
through code of all the different elements available in a and learning you’ll find in a Flash book.
Flash project.
Also Available
Foundation Fireworks CS4
Nathan Smith, Hugh Griffith, Matt Heerema,
AdvancED ActionScript 3.0 Animation Chuck Mallott, Rogie King, Craig Erskine HTML and CSS Web Standards
Keith Peters March 2009 Solutions: A Web Standardistas’
978-1-4302-1618-6 Approach
December 2008 500 pp. | $39.99 | Softcover
978-1-4302-1608-7 Christopher Murphy, Nicklas Persson
472 pp. | $39.99 | Softcover Learn how to use and get the most from the CS4 version December 2008
The follow-up to the best-selling Foundation ActionScript of Fireworks. 978-1-4302-1606-3
432 pp. | $39.99 | Softcover
3.0 Animation takes you further along the road to be-
coming an ActionScript master. The Essential Guide to Dreamweaver
Foundation Game Design with Flash
CS4 with CSS, Ajax, and PHP
Rex van der Spuy
David Powers
AdvancED AIR Applications April 2009
978-1-4302-1821-0 December 2008
Peter Elst, Marco Casario, Zach Stepek,
400 pp. | $39.99 | Softcover 978-1-4302-1610-0
Koen De Weggheleire 976 pp. | $49.99 | Softcover
June 2009 Takes you to the point where you’ll have the skills to
978-1-4302-0985-0 independently design any conceivable 2D game using Foundation Flash CS4 for Designers
400 pp. | $49.99 | Softcover Tom Green, David Stiller
Flash and ActionScript.
Takes you step by step through what’s possible with AIR, November 2008
978-1-4302-1093-1
not only teaching you advanced techniques, but also
728 pp. | $39.99 | Softcover
providing case studies to show them in action. Foundation XML and E4X for Flash and
Flex Flex 3 Component Solutions:
Sas Jacobs Build Amazing Interfaces with Flex
AdvancED Flash CS4 January 2009 Components
Sean McSharry, Mike Jones 978-1-4302-1634-6 Jack Herrington
June 2009 530 pp. | $39.99 | Softcover
November 2008
978-1-4302-1819-7 This book provides Flash and Flex developers with cov- 978-1-4302-1598-1
400 pp. | $49.99 | Softcover 432 pp. | $44.99 | Softcover
erage of XML and E4X from the ground up.
This book targets those developers who want to take an
Foundation Silverlight 2 Animation
advanced look at the capabilities of the new Flash CS4.
Jeff Paries
November 2008
978-1-4302-1569-1
AdvancED Flash Lite: Mobile Device 448 pp. | $39.99 | Softcover
Development for iPhone, Android,
Foundation Rails 2
Symbian, and Java ME
Eldon Alameda
Scott Janousek, Elad Elrom, Thomas Joos
October 2008
May 2009 978-1-4302-1039-9
978-1-4302-1904-0 480 pp. | $42.99 | Softcover
600 pp. | $49.99 | Softcover
Don’t Spend a Dime: The Path to Beginning XNA 3.0 Game Programming:
Low-Cost Computing From Novice to Professional
James Floyd Kelly Alexandre Santos Lobão, Bruno Pereira Evangelista,
José Antonio Leal de Farias
April 2009
978-1-4302-1863-0 March 2009
520 pp. | $24.99 | Softcover 978-1-4302-1817-3
500 pp. | $39.99 | Softcover
Packed with the practical, hands-on guidance and tech-
Even if you don’t know how to program at all, this title
nical know-how that you’ve come to expect from Apress,
will teach you the basics of C# 2008 programming along
this book takes you on a tour of the very best zero-cost
the way. Don’t get overwhelmed with details you don’t
software in each of the many categories that matter to
have to know—just learn what you need to start creating
the typical PC user.
your own games right now!
March 2009
978-1-4302-1855-5
700 pp. | $39.99 | Softcover
will learn how to achieve compliance of both internal game development process in this full-color guide from 3.0 games to download and play. From the simple to
organizational requirements and external compliance award-winning game creator James Silva and Microsoft complex, you’ll learn to develop content and design
regulations to evaluate risk management strategies, and MVP for XNA/DirectX John Sedlak. Revealing the pro- games for Zune, enrich them with music and sound, and
to manage the cost of compliance and other governance cess used to create The Dishwasher: Dead Samurai use Zune’s wireless system for multiplayer games.
issues. from initial concept to building the final game, James and
John guide you toward creation of your own XNA gam-
ing masterpiece.
Also Available
December 2008
978-1-4302-1851-7
272 pp. | $39.99 | Softcover
September 2008
978-1-4302-1078-8
488 pp. | $17.99 | Softcover
July 2008
978-1-4302-0869-3
248 pp. | $22.99 | Hardcover
java™ technology
Beginning JSF™ 2 APIs and JBoss® Pro Liferay: Java-based Portal users who want to persist with Spring using the most
Seam Applications Development popular persistence framework, Hibernate. Includes a
Kent Ka Iok Tong Poornachandra Sarang comprehensive sample application that pulls together all
March 2009 April 2009 the concepts learned.
978-1-4302-1922-4 978-1-4302-1847-0
300 pp. | $39.99 | Softcover 400 pp. | $59.99 | Softcover
Get up to speed with the new JSF 2.x API features and Dr. Sarang has written a practical guide for those who Pro SpringSource dm Server™
Gary Mak
how they’re implemented using the latest Seam web want to learn how to use Liferay to develop vertical or
framework. This quick-start tutorial is the fastest way company-specific web portals and beyond. This book May 2009
978-1-4302-1640-7
to get started on JSF 2, Facelets, and Seam, and with will teach you all about Liferay and developing real-world 250 pp. | $39.99 | Softcover
it you’ll take the most useful features in the frameworks web portals.
Learn how to develop and deploy modular applications
and apply them using best practices.
to run on the SpringSource Application Platform.
and platform that enables developers and designers Ahmad Reza Seddighi September 2008
January 2009 978-1-59059-737-8
to create RIAs that can run across diverse devices. 344 pp. | $44.99 | Softcover
978-1-4302-1648-3
Covering the JavaFX Script language, JavaFX Mobile, 400 pp. | $44.99 | Softcover
and development tools, this book provides code exam-
A complete, professional, practical, and example-rich
ples that cover virtually every language and API feature.
learning reference and guide for Spring developers and
Beginning Database-Driven Application Flex on Grails: Bridging Java and RIA Developing with Google App Engine
Development in Java™ EE: Using Development with Flex and Grails Eugene Ciurana
September 2008
978-1-4302-1057-3
Developing with ExtGWT: Enterprise RIA
536 pp. | $79.99 | Softcover Development
Grant Slender
Beginning Google Web Toolkit:
February 2009
From Novice to Professional 978-1-4302-1940-8
Bram Smeets, Uri Boness, Roald Bankras 150 pp. | $19.99 | Softcover
September 2008 Author Grant Slender presents a fast paced, practical
978-1-4302-1031-3
264 pp. | $39.99 | Softcover guide to quickly learning the tasks necessary in building
enterprise-class Rich Internet Applications.
Pro Java™ EE Spring Patterns: Best
Practices and Design Strategies
Implementing Java EE Patterns with the Spring Persistence—a Running Start
Spring Framework Paul Tepper Fisher, Solomon Duskis
August 2008
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176 pp. | $19.99 | Softcover
firstPress Macintosh
July 2008
978-1-4302-1041-2
200 pp. | $19.99 | Softcover
August 2008
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Polish SQL Server Users Group In addition to their networking and educational achievements,
the user group is also active in charity and community work.
In January 2009, BDNUG will be sending a team to the We
Polish SQL Server Users Group (PLSSUG), with over 500
Are Microsoft coding event for charities in Dallas, Texas. Also
registered users, is one of the biggest of all user groups in
in 2009, they will be hosting the Oklahoma Give Camp to
Poland. This year we organized over 55 meetings across the
provide applications for worthy causes. In addition, members
country, and we were present at all IT conferences, not only
will be at the Bartlesville High School Career Fair where they
those in Poland. The last conference, SQL Server Energy
will be enlightening middle school and high school kids on
Launch, took place 22 November 2009 in Katowice, and
the joys of programming. BDNUG will also be working with
we had over 100 attendees. At least 30 people gather every
the Bartlesville District Science Fair on a new web site for
meeting, with attendance in the Silesia region reaching over
2010 that will handle registrations as well as marketing. In
50!
2009 BDNUG will be helping form the Bartlesville Database
Our goals for the next year are to open new sites (in two-to- Professional User Group, as well as helping in furthering the
three cities), take part in conferences and organize at least advancement of the Bartlesville SharePoint User Group.
three, and find new speakers.
With a focus on cooperation and a drive to give back to both
the technical community and the region at large, BDNUG is
positioned to be a major force in the region in the upcoming
years. Membership is open to individuals interested in
learning more about the current or future Microsoft software
stack or who want the opportunity to network with other
Microsoft professionals. Anyone interested in learning more or
attending one of their meetings can find more information at
the following web sites.
PDXPHP
Speakers at a PLSSUG Meeting
PDXPHP came to life in 2004 and has been growing and
evolving ever since. We provide a community forum for
Bartlesville .NET User Group programmers, designers, and web enthusiasts alike to meet
and learn about the PHP scripting language and related
The Bartlesville .NET User Group, or BDNUG, is one of the technologies.
fastest growing user groups in the region. Since its founding
in May of 2008, the group has over 60 active members To learn more, visit http://www.pdxphp.org and plan to attend
attending monthly meetings. The group received INETA one of our monthly meetings.
certification in September of 2008 and will be incorporated
as a not-for-profit 501(c)3 corporation by the end of 2008.
They have hosted prominent speakers such as Zain Naboulsi,
David Walker, and Ray Lewallen.
The Southeast Valley .NET User Group started with the goal
of providing a convenient location for .NET developers in the
southeast part of the valley to meet. We wanted to make it
easier for people of Tempe, Chandler, Case Grande, Mesa,
and Queen Creek to get together to network and learn.
Since the creation of the user group, it has been our mission
to
FlaDotNet
• Facilitate a discussion environment for .NET developers
and IT professionals focusing on building real-world FlaDotNet has grown from a single meeting to multiple
solutions using the Microsoft .NET platform. meetings over the years. We are always trying new things,
and one of our favorite activities was the XP LEGO Game we
• Provide the opportunity for members to share knowledge
had at our ArcSig meeting in Fort Lauderdale last summer.
and participate in advanced technological discussions
with other local community members and other industry- Adrian Wible and his “agile” helpers organized the room
recognized leaders. into groups of about six people. With some coaching,
• Help to get the Southeast Valley .NET developers together. they ran a couple of project iterations using 3x5 cards with
“requirements” that the teams had to estimate, prioritize,
In its first year, the Southeast Valley .NET User Group has
plan, and develop within a 30-minute iteration using a pile of
helped to put together two conferences in the Phoenix area,
LEGOs.
with the help of their sponsors, bringing out 600 developers
for one and 200 for another. Our monthly meeting attendance Over the past 12 months, we have held 66 meetings with
has grown from 13 to an average of 30. almost 3,000 attendees, as well as the South Florida Code
Camp with over 600 attending the day-long free event with
For more about the Southeast Valley .NET User Group and
12 tracks, 71 sessions, and 50 speakers.
upcoming events, please visit us on the Web at http://www.
sevdnug.org. For more information, visit our web site at http://www.
fladotnet.com.
Open Source
February 2009
978-1-4302-1843-2
350 pp. | $42.99 | Softcover
June 2009
Expert Shell Scripting 978-1-4302-1628-5
Ron Peters 450 pp. | $49.99 | Softcover
December 2008
Get the technical know-how and a bonanza of informa-
978-1-4302-1841-8
320 pp. | $39.99 | Softcover tion that will allow you to take your Joomla! sites to
the next level. This title picks up right where Beginning
Beginning GIMP: From Novice to Joomla! leaves off. The book will allow you to study
Professional, Second Edition beginning Joomla! and advanced Joomla! back-to-back
Akkana Peck
without requiring any additional outside knowledge.
December 2008
978-1-4302-1070-2
584 pp. | $49.99 | Softcover
Python 3 for Absolute Beginners
Tim Hall Automating Linux and Unix System
April 2009 Administration, Second Edition
978-1-4302-1632-2 Kirk Bauer, Nathan Campi
300 pp. | $32.99 | Softcover
December 2008
Learn solid software design skills and accomplish practi- 978-1-4302-1059-7
cal programming tasks, like extending applications and 448 pp. | $49.99 | Softcover
Web Development
The Definitive Guide to Zend Enterprise The Definitive Guide to Plone, May 2009
Zend, Inc. 978-1-4302-1924-8
Second Edition 500 pp. | $44.99 | Softcover
June 2009 Fabrizio Reale, Andy McKay
978-1-4302-1037-5 Discover Ext JS, one of today’s most powerful and highly
300 pp. | $49.99 | Hardcover April 2009
regarded JavaScript frameworks, with perhaps the best
978-1-4302-1893-7
This is the official and definitive guide on the Zend 600 pp. | $49.99 | Softcover set of GUI widgets around and a whole host of com-
Platform for development, deployment, and scaling of ponents that make developing client-side applications
This second edition has been completely updated to
PHP web applications for the enterprise. Zend Platform a breeze. Through this book’s pragmatic approach to
cover the latest version of Plone and its newest features.
is the only application server for PHP that supports the learning all about Ext JS, you’ll dissect seven full-fledged
This book, which provides a complete and detailed over-
performance, management, integration, and enterprise- applications and realize the potential of Ext JS in modern
view of Plone, is divided into three parts, covering using,
scalability requirements of organizations using PHP for RIA development.
configuring, and developing and customizing Plone.
their business-critical applications.
April 2009
The Definitive Guide to Pylons 978-1-4302-1896-8
James Gardner 350 pp. | $39.99 | Softcover
December 2008
The SharePoint user experience is critical in application
978-1-59059-934-1
568 pp. | $46.99 | Softcover architecture and user acceptance. Using tools avail-
able to all developers, you will learn how to rebuild a
Practical CakePHP Projects
SharePoint site, taking it all the way from the default out-
Kai Chan, John Omokore, Richard K. Miller
of-the-box experience to your very own customized user
December 2008
978-1-4302-1578-3 experience.
Pro Zend Framework CMS: Building a 400 pp. | $42.99 | Softcover
Full CMS Using Advanced Aspects of the
Zend Framework Beginning Google Maps Mashups with Hyper-V Recipes: A Problem-Solution
Mapplets, KML, and GeoRSS: From
Forrest Lyman Approach
April 2009
Novice to Professional Harley Stagner
978-1-4302-1879-1 Sterling Udell
500 pp. | $46.99 | Softcover May 2009
November 2008
978-1-4302-1908-8
978-1-4302-1620-9
The Zend Framework is a truly amazing PHP-based web 400 pp. | $49.99 | Softcover
416 pp. | $39.99 | Softcover
application development framework and platform that In this title, author Harley Stagner takes a compre-
is breathing new life into PHP development. This book Accelerated Silverlight 2
hensive approach to acquiring, deploying, using, and
Jeff Scanlon
provides a clear guide to building a custom CMS with the troubleshooting Microsoft’s answer to virtualization on
October 2008
Zend Framework, showing how to utilize the many differ- 978-1-4302-1076-4 the Windows Server platform.
ent aspects of the framework as part of the process. 368 pp. | $39.99 | Softcover
Pro BAM in BizTalk Server 2009 Pro RFID in BizTalk Server 2009
Jeff Sanders Mark Beckner, Mark Simms, Ram Ventatesh
In a world rich with data, businesses are barraged with With extensive code and configuration examples and
information. Enter Microsoft BizTalk Server 2009 and multiple case studies illustrating how the BizTalk RFID
its new Business Activity Monitoring (BAM) engine. This application is being used in various industries, authors
engine enables business analytics, metrics, and reporting Ram Ventatesh, the lead developer of the BizTalk RFID
across an integrated environment, and allows business- platform, Mark Simms, a leading architect and devel-
level users to get information about how processes are oper of BizTalk RFID solutions, and Mark Beckner, a
working and how they can be improved. BizTalk Server and enterprise architecture specialist,
ensure that you will gain the insight and master the tools
necessary to be able to confidently and efficiently imple-
Pro Android: Developing Mobile
ment a BizTalk RFID solution. Applications for G1 and Other Google
Phones
Sayed Y. Hashimi, Satya Komatineni
Pro Excel Financial Modeling: Building Pro Office Live Small Business
Models for Technology Startups Rahul Pitre AdvancED Flash Lite: Mobile Device
Tom Sawyer December 2008 Development for iPhone, Android,
978-1-4302-0965-2
April 2009 450 pp. | $49.99 | Softcover Symbian, and Java ME
978-1-4302-1898-2 Scott Janousek, Elad Elrom, Thomas Joos
300 pp. | $42.99 | Softcover
Pro Office 2007 Development with VSTO May 2009
Learn the business thinking behind financial modeling Ty Anderson 978-1-4302-1904-0
and execute what you know effectively using Microsoft 600 pp. | $49.99 | Softcover
November 2008
Excel. Many believe that sales and profitability projections 978-1-4302-1072-6 Learn how to create sophisticated Flash-based mobile
320 pp. | $49.99 | Softcover
shown in financial models are the keys to success in applications and very cool experiences across a range of
attracting investors. The truth is that investors will come mobile platforms.
up with their own projections. The investor wants to
understand the assumptions, structure, and relationships
within the modeling of a startup. If the investor is sati- Beginning iPhone Development:
ated, the entrepreneur has successfully demonstrated a Exploring the iPhone SDK
complete understanding of the business side of the en- Dave Mark, Jeff LaMarche
terprise. This book provides the keys necessary to learn November 2008
978-1-4302-1626-1
this thinking and to build the models that will illustrate it.
536 pp. | $39.99 | Softcover
Learn good map design techniques for BizTalk Server, iPhone Games Projects
and you will greatly improve the processing speed of PJ Cabrera
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