Sip Project
Sip Project
INTRODUCTION
1
1: Introduction & Objectives:
Introduction
This project is all about the demonstration of the services of AYS among the
vendors. AYS is a India‟s first trusted domain name , which deals in all Home Maintenance and
repair works .Home maintenance company has a unique and innovative idea in its business, it is
using best quality tools from which it can easily finish the work at low cost with quality. As we
see its very difficult job to find plumber, electrician, painter or any other handyman for our home
or office paint, repair etc related work. Therefore AYS is providing home maintenance services
through fully trained person who are able to do work properly and easily in an efficient manner.
This company is running with the aim to provide best handyman service to its targeted client and
make it easy.
AYS aims to bridge the gap between users &vendors.It covers the area –Wakad ,
Akurdi , Chinchwad Gaon, Hinjewadi, Nigdi&Baner.The required data has been collected in
an efficient way i.e the primary data has been collected through questionnaires &personal
interviews whereas the secondary data has been collected through books &internet.Table , Pie
chart & Bar chat has been used to represent the data.
Objective
➢
To make the vendors understand about the products & services & getting them
registered in our company.
➢
Demonstrate the products & services of the company.
➢
Develop relationship with vendors.
➢
Pitching products & services & developing presentation.
➢
Recognize & reach out to clients in businesses.
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Research Methodology
Research Design
When a research is carried-out, it follows a definite pattern or pan of action throughout the
procedure, i.e since the problem identification to report preparation & presentation. This
definite pattern or plan of action is called “Research Design”. It is a map that guides the
researcher in collecting & analyzing the data. In other words, research design acts as a blueprint
that is followed throughout the research work.
Definition:
According to William Zikmund, “Research design is defined as a master plan specifying
the methods & procedures for collecting & analyzing the needed information.”
Exploratory
Research
Design
Descriptive
Research
Design
Experimental Research
Design
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The goals of exploratory research are intended to produce the following possible insights:
Descriptive Research
Definition
Sometimes an individual wants to know something about a group of people. Maybe the individual
is a would-be senator and wants to know who they're representing or a surveyor who is looking to
see if there is a need for a mental health program.
Descriptive research is a study designed to depict the participants in an accurate way. More simply
put, descriptive research is all about describing people who take part in the study.
There are three ways a researcher can go about doing a descriptive research project, and they are:
Observational, defined as a method of viewing and recording the participants Case study, defined
as an in-depth study of an individual or group of individuals
Survey, defined as a brief interview or discussion with an individual about a specific topic
Observational
If I say, 'chimpanzees,' what do you think? Okay, after you think of bananas. Okay, after you
remember that their babies are adorable. Yes! Jane Goodall - the researcher who spent years
observing chimpanzees in the wild.
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Observational studies are all about watching people, and they come in two flavors. Naturalistic,
also known as field observation, is a study where a researcher observes the subject in its natural
environment. This is basically what Jane Goodall did; she observed the chimpanzees in their
natural environment and drew conclusions from this. This makes the observations more true to
what happens in the chaotic, natural world. But, it also means you have less control over what
happens.
The other flavor is laboratory observation, where a researcher observes the subject in a laboratory
setting. This gives the researcher a little more control over what happens so they don't have to fly
out to some tiny little island in the middle of a war zone to observe something. However, it does
ruin some of the naturalness that one might get from field observation. An example of a laboratory
observation in psychology would be done to understand something about children at a certain age,
such as the process of how a child learns to speak and mimic sounds.
A blueprint of the procedure that enables the researcher to test his hypothesis by reaching
valid conclusions about relationships between independent and dependent variables. It
refers to the conceptual framework within which the experiment is conducted.An
experiment deliberatelyimposes a treatment on a group of objects or subjects in the interest
of observing the response. This differs from an observational study, which involves
collecting and analyzing data without changing existing conditions. Because the validity of
a experiment is directly affected by its construction and execution, attention to experimental
design is extremely important.
Treatment
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Research Design: In this project, Descriptive Research Design has been used to demonstrate the
Sample Size: Among the whole population only 120 vendors have been taken as a sample size
and they are divided into three categories on the basis of their size as shown below-
Large Vendor 24
Medium Vendor 36
Small vendor 60
Total 120
Sampling Method: Stratified Random Sampling which is a probability sampling has been used
in this project. In this sampling method the entire sample size are divided into some stratum and
then taken a unit randomly and like this way entire samples have been tasted.
Data Collection: Both Primary & Secondary Data collection methods are used to collect the
actual as well as the relevant data. For Primary data collection questionnaires, personal interview
has been used and for secondary data collection various marketing books, newspapers (Business
Standard, Economics Times) and Internet is used.
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CHAPTER-2
CONCEPTUAL BACKGROUND
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Conceptual Background
In all sectors, effective MRO involves performing routine actions which keep devices,
equipment, machinery, building infrastructure and supporting utilities in working order (known
as scheduled maintenance) and prevent trouble from arising (preventive maintenance).
MRO can be categorized by whether the product remains the property of the customer (i.e. a
service is being offered), or whether the product is bought by the reprocessing organization and
sold to any customer wishing to make the purchase (Gazette, 2002). In the former case it may
be a back shop operation within a larger organization or smaller operation.
The former of these represents a closed loop supply chain and usually has the scope of
maintenance, repair, or overhaul. The latter of the categorizations is an open loop supply chain
and is typified by refurbishment and remanufacture. The main characteristic of the closed loop
system is that the demand for a product is matched with the supply of a used product. Neglecting
asset write-offs and exceptional activities the total population of the product between the customer
and the service provider remains constant. (Our Value, 2017)
Market Size
The services sector is the key driver of India‟s economic growth. The Nikkei India Service
Purchasing Managers' Index (PMI) rose to 52.2 in May 2017. The sector contributed around 66.1
per cent of its Gross Value Added growth in 2015-16, thereby becoming an important net foreign
exchange earner and the most attractive sector for FDI (Foreign Direct Investment) inflows.
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The Central Statistics Office‟s (CSO) provisional estimates of Gross Value Added (GVA) in FY
2016-17 (PE) indicate that the service sector grew 7.74 per cent year-on-year to Rs 21.43 trillion
(US$ 332.74 billion)
According to a report called „The India Opportunity‟ by leading research firm Market Research
Store, the Indian mobile services market is expected to reach $37 billion in 2017 and grow by
10.3 per cent year-on-year to reach US$ 103.9 billion by 2020.
The Indian digital classifieds industry is expected to grow three-fold to reach US$ 1.2 billion by
2020, driven by growth in horizontal classifieds like online services, real estate and automobiles.
Out of overall services sector, the sub-sector comprising financial services, real estate and
professional services contributed US$ 305.8 billion or 20.5 per cent to the GDP. The sub-sector
of community, social and personal services contributed US$ 188.2 billion or 12.6 per cent to the
GDP.
Investments
The Indian services sector which includes financial, banking, insurance, non-financial/business,
outsourcing, research and development, courier and technical test analysis, has attracted FDI
equity inflows in the period April 2000-March 2017, amounting to about US$ 59.47 billion
which is about 17.92 per cent of the total foreign inflows, according to the Department of
Industrial Policy and Promotion (DIPP).
Some of the developments and major investments by companies in the services sector in the
recent past are as follows:
➢
MPaani Solutions Pvt. Ltd, a consumer and retailer data analytics start-up, has raised US$
1.35 million in a pre-series A funding round led by IDG Ventures with the aim of
deploying capital for scaling technology and data science functions along with spending
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➢
Samsung India has expanded its service network to over 6,000 talukas across 29 states
and seven union territories in India, by introducing over 535 service vans equipped with
engineers, key components, diesel generator (DG) sets and key equipment, for providing
➢
Ministry of Civil Aviation, Government of India, launched 'DigiYatra', a digital platform
for air travellers that aims to develop a digital ecosystem providing consistent service and
a delightful experience at every touch point of the journey.
➢
Mr Nitin Gadkari, Minister of Road Transport and Highways and Shipping, Government of
India, launched INAM-Pro's upgraded version, INAM-Pro +, an online platform to
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bring together buyers and sellers of construction materials, equipment/machinery and
services.
➢
The Indian service sector is expected to facilitate a knowledge based economy, and
the manufacturing sector will be dominated by services as a result of servicification
of manufacturing, said Ms Nirmala Sitharaman, Minister of Commerce and Industry,
Government of India.
➢
The Ministry of Electronics and Information Technology has launched a services
portal, which aims to provide seamless access to government services related to
education, health, electricity, water and local services, justice and law, pensions
Road Ahead
Services sector growth is governed by both domestic and global factors. The Indian facilities
management market is expected to grow at 17 per cent CAGR between 2015 and 2020 and surpass
the $19 billion mark supported by booming real estate, retail, and hospitality sectors. The
performance of trade, hotels and restaurants, and transport, storage and communication sectors are
expected to improve in FY17. The financing, insurance, real estate, and business services sectors
are also expected to continue their good run in FY17.
The implementation of the Goods and Services Tax (GST) would create a common national
market and reduce the overall tax burden on goods. It is expected to reduce costs in the long run
on account of availability of GST input credit, which will result in the reduction in prices of
services. (IBEF, 2010)
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CHAPTER-3
ORGANIZATIONAL PROFILE
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Company Details
AYS (At Your Service) is a Home Maintenance Service providing company, Which
headquarters in Hinjewadi Phase -1, Pune. Where I got to work with one of the founder cum
partner Mr. Aniket Kadam who himself is an independent entrepreneur, under whom I have
learned and developed many marketing as well as entrepreneurial skills.
AYS is a India‟s first trusted domain name , which deals in all Home Maintenance and
repair works .Home maintenance company has a unique and innovative idea in its business, AYS
is using best quality tools from which it can easily finish the work at low cost with quality. As we
see its very difficult job to find plumber, electrician, painter or any other handyman for our home
or office paint, repair etc related work. Therefore AYS is providing home maintenance services
through fully trained person who are able to do work properly and easily in an efficient manner.
AYS, Pune is running with this aim to provide best handyman service to its targeted client and
make it easy.
Being a Start-Up Company, it doesn‟t has abundant resources to become market leader in
such a competitive service industry, nor does it has strong capital investment; but all it has, is a
long-term vision and some unique business ideas on which we got to work on and on which we
got an opportunity to market (Promote) those start-up ideas and made possible to finally convert
those unique business ideas into finalized products or services.
Objective:
Following are my main objectives for which internship has been done
➢
To gain an overall idea about industry/corporate exposure
➢
To correlate between the textbook knowledge[Classroom learning] of management and
management applied in corporate
➢
To get a feeling about how various departments in an organization co-ordinates in a
uniform harmony and how they function
➢
The policies of the company with respect to their goals, mission, vision ect.
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➢
Internship provided me the opportunity to test my own interest in a marketing
career before permanent commitment are made
➢
To get an opportunity to develop attitudes conducive to effective interpersonal
relationships.
Who We Are
Home Maintenance Company have a unique and innovative idea in its business, we are
using best quality tools from which we can easily finish the work at a low cost with quality. As we
see its very difficult job to find plumber, electrician, painter or any other handyman for our home
or office which are fully trained and able to do work properly and easily, most of the we see work
is held up due to many reasons like – Handyman leave the work on mid, have no proper time for
you, taking advance and leave your work, misguide you for his profit. AYS, Pune is running with
this aim to provide best handyman service to our client and make it easy. It is an India‟s first
trusted domain name, which deals in all home maintenance and repair works.
We found in survey of Pune and Pimpri- Chinchwad most of the husbands are tensed on
weekends because their wives have already order them to work scheduled for weekends as they have
plans for rest after a hectic weekdays schedule and targets of office and working house wives are
also facing difficulties to get their home converted into sweet home in weekends.
MISSION
VISION
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Why AYS
AYS, Pune provides the benefit to both the Customer and the vendor if they join with us.
Customer Benefits
➢
Handyman will be booked in a single click.
➢
Have the freedom to negotiate with vendor regarding the payment.
➢
Can track booked vendors in real time.
➢
Will get the best professional near their location.
Vendor Benefits
➢
Only five vendors will be registered for each segment in a single area, so every
vendor will get at least 5 services through AYS ,Pune App in a month at initial
➢
Each individual vendor will complete details of a particular customer at a time, this
assures business of a vendor.
➢
Until or unless a vendor refuses to do their assigned work no other vendor will get
customer‟s details of a particular job.
➢
Our Attitude
Our attitude and zeal towards our work makes us unique amongst other players in the
market. At AYS, Pune we adopt a flexible approach while catering to the needs of our clients.
Our commitment to provide our clients with the best service in the industry is the reason why we
have been preferred for providing service in various sectors, within a short span of time.
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Services
(Pamphlet, 2017)
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5. New furniture maker
6. Fridge repair (local)
7. Fridge repair (branded)
8. Pest control
9. Glass fitting
10. Fabricator (grill fitting)
11. Plumber (local)
12. Plumber (branded)
13. Water supplier
14. Misty (contractor for tile works)
15. Computer repairing (local)
16. Computer repairing (branded)
17. Computer (AMC)
18. Interior designer
19. Painter
20. Curtain supplier
21. Laundry guys
22. Stationery suppliers
23. Kitchen trolley
24. Microwave repair
25. Washing machine repair (local)
26. Washing machine repair (branded)
27. Bathroom fitting
28. Syntax tank suppliers and repairs
29. Geysers Repairs (local)
30. Geysers Repairs (branded)
31. AC repair (local)
32. AC repair (branded)
33. Cushion work (bad maintenance)
34. Taxi and Cars Rent Suppliers
35. Movers and Packers
36. Baby sitter or Nearby Play group
37. Milk Provider
38. News paper provider
39. Train/ Flights booking agents
40. Two wheeler repair (local)
41. Two wheelers (authorized)
42. Four wheelers (local)
43. Four wheelers (authorized)
44. Beauty parlors for women
45. Agents for house on rents
46. Emergency ambulance/ vehicles for cremations
47. Event management companies
48. Food suppliers (mess/ Tiffin‟s)
49. Mixer repairs
50. Gas geysers
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51. Marriage card printers
52. Marriage function halls
53. Society maintenance
54. Key makers & many more
The above services are divided into three categories on the basis of their nature as
shown below-
Nature of Services
Repairs Agents/Supplier Other
Gas repair Gas Supply Electricians
Furniture repair Stationary Suppliers Furniture Manufacturer
Fridge repair (local) Newspapers provider Pest Control
Fridge repair(branded) Milk Supply Glass Fitting
Washing machine repair Ticket Booking Agencies Fabricator
(local) Property Agents Plumber
Washing machine repair Food Supply Bathroom Fitting
(branded) Furniture Dealer Mason
Syntax tank suppliers and Drinking Water Supply Home Décor
Repairs Curtain Supplier Painter
Geysers Repairs (local) Water Tanker Laundry Man
Geysers Repairs (branded) Kitchen Trolley
AC repair (local) Beautician
AC repair (branded) Event Management
Two wheeler repair (local) Key Makers
Two wheelers (authorized)
Four wheelers (local)
Four wheelers(authorized
Mixer repairs
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CHAPTER-4
DATA ANALYSIS AND INTERPRETATION
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Data Analysis
Total 120
40
35
30
25
Large Vendor
20
Medium Vendor
15
Small Vendor
10
5
0
Yes No
Interpretation: We have found that AYS, Pune is much known to small vendors in
comparedto medium and large vendors i.e. among large vendor only 25% knows about AYS
whereas 75% are unknown. Similarly, among medium vendor 44.44% knows and 56.56%
doesn‟t know and in case of small vendor 41.67% knows and 58.33% doesn‟t know about
AYS. Since in every section maximum vendors are unknown to AYS; hence the company
should enlarge its promotional activities.
ss
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2. How do you come to know about AYS ?
ELEMENTS OF ADNERTISEMENT
Social media marketing Vehicle Wrap Pamphlet Hording Others
9.17%
21.66%
26.67%
26.67%
15.83%
Interpretation: Here it is seen that vehicle wrap (26.67%) and hording (26.67%) both are more effective
advertising elements than others. Hence AYS is advised to focus on other advertising elements also so
that people easily come to know about AYS.
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3. Which types of services you are going to provide?
Total 120
Repairs
Agents/ Suppliers
Others
0 5 10 15 20 25 30
Interpretation: Here it is seen that in case of repairs small vendors are more interested than
themedium and large vendors whereas in case of Agents and others large vendors and small vendors
are more interested respectively.
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4. Which area do you want to take for providing services?
Hinjewadi 7 9 17 27.50% 99
13% 14%
17%
28%
28%
Interpretation: Here, it is seen that most of the vendors are interested to do their business
inAkurdi area(28.33%) and 27.50% vendors are interested to do their business in hinjewadi
area and the remaining areas aren‟t preferred by the vendors. Therefore in order to get
maximum vendors in those areas the company should give importance in those areas.
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5. If you are given to Rate‟ AYS; Comparing with its competitors.Then rate AYS
out of 5 –
4 12 17 26 45.83% 164.988
3 6 11 13 25% 90
2 3 3 6 10% 36
1 1 0 0 0.83% 2.988
0.83%
25%
45.83%
10%
18.34%
Interpretation: We have found from the above analysis that in case of rating 45.83%provides
rating 4 which is good indicator for AYS as a start-up company; but in order to be a market
leader it should give more importance on customer (vendor) satisfaction.
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CHAPTER-4
FINDING/SUGGESTION/
CONCLUSION
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Findings
From the analysis of data & questionnaire; we have found the followings-
➢
In order to be well-known company it should focus on more promotional activity.
➢
Hording & Vehicle Wrap (Decoration) is doing well as compared to other promotional
activities; so, AYS should concentrate on Social media, pamphlet ect.
➢
In case repair related work; small vendors are more interested than the medium &
large vendors whereas in agency large vendors are more cautious.
➢
Maximum vendors are interested to provide service in Akurdi& Hinjewadi area.
➢
In case rating ; out of 5 , maximum vendors have provided 4
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Suggestion/Recommendation
➢
The company should concentrate on more aggressive advertisement to promote
its products.
➢
Company should concentrate on direct meeting with the vendors (Customers) as they
are the most vital element in deciding the growth or decline of any company.
➢
Company should decrease the response time to the complaint received.
➢
There should be a team which will take care of vendor satisfaction on regular basis.
➢
The company should also organize some events through which it will be more popular.
➢
The company should expand its market and concentrate in deep penetration in the target
market area.
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Conclusion
The demand of Household services are going to increase day by day; though its market
is good as compared to its competitors, to be a market leader; AYS should focus on more
promotional activities, service providing qualities, concentrate on customer satisfaction
& build a good relationship with vendors. Besides this, AYS should also conduct market
survey within a certain interval to take new initiative in order to attract more and more
potential as well as new customer.
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ANNEXURE/
QUESTIONNAIRE
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1.Personal Information
Name-
Age-
Service-
Contact No-
Sex-
Address-
Yes ( )
NO ( )
Yes ( )
NO ( )
Yes ( )
NO ( )
Yes ( )
No ( )
Yes ( )
No ( )
Yes ( )
No ( )
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8. How much rating give this AYS app?
A) 5 B) 4 C) 3 D) 2 E) 1
Yes( )
Not Sure ( )
NO ( )
Yes ( )
Not Sure ( )
NO ( )
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BIBLIOGRAPHY
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Bibliography
Aditi Anant Kale, B. R. (2016). Business Research Method. Pune: Thakur Publishers.
AYS Services. (2017). Retrieved September 14, 2017, from www.ayspune.in: http://ayspune.com/
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