Empowerment Technology

All Modules
MODULE 5:
STAGES OF MULTIMEDIA PROJECT DEVELOPMENT
MODULE 5 CONCEPTS 1. Pre-Production:

● Internet and Browsers a. Define the idea, goals, target audience, and
○ The Internet is a global communication delivery medium.
system linking computers worldwide, b. Plan the resources, create storyboards, and
developed by the U.S. government and design interface layouts.
research institutions. 2. Production:
○ Browsers (e.g., Google Chrome, Safari) a. Involves scriptwriting, editing, art creation,
interpret web documents, enabling the digitizing content, and quality control.
3. Post-Production:
display of graphics, sounds, and multimedia. a. Includes final editing, proofreading, and
○ Browsers helped popularize the World Wide ensuring the product meets quality
Web (www), which supports multimedia and standards.
hyperlinking.
● Social Networking and Multimedia ❖ Interactive Multimedia
Communication Tools 1. Definition:
○ Social networking allows user-generated a. Multimedia that allows user interaction
content to be shared globally. through various means like mouse clicks,
○ Advances include virtual multimedia storage, voice activation, and touchscreens.
streaming technologies, simplified 2. Key Features:
information linking, cloud infrastructure, and a. User-driven content delivery (non-linear
reduced wireless costs. format).
b. Examples: Web 2.0 (e.g., blogging,
YouTube) and Web 3.0 (contextual and
adaptive web searches).
MULTIMEDIA: DEFINITIONS AND FEATURES
MULTIMEDIA CONSIDERATIONS AND APPLICATIONS

A. Definition:
1. Types of Multimedia Presentations:
a. Combines text, graphics, audio, video, and
○ Games and Simulations: Digital
interactivity to inform or entertain.
environments mimicking real life.
b. Used in electronic media to store and
○ Presentations: Slide-based, audio-visual
experience content.
displays.
B. Categories of Multimedia:
○ Navigation: Graphical elements linked to
a. Linear Content: Progresses without user
pages for information exploration.
navigation (e.g., cinema).
2. Embedded Multimedia Applications:
b. Non-linear Content (Hypermedia): Allows
○ Advertisement: Digital ads, web-hosted
interactivity and user control (e.g., computer
banners.
games).
○ Entertainment: Movies, video games, and
C. Applications of Multimedia:
music enhancements.
a. Creative Industries: Fine arts,
○ Education: eBooks, computer-based
entertainment, journalism, and software
learning, and interactive tools.
services.
○ Industrial: Infographics, multimedia
b. Commercial Use: Advertisements, digital
outsourcing, and corporate presentations.
marketing.
c. Education: Computer-based training,
interactive books, and e-learning platforms.
d. Medicine: Virtual surgeries and simulations
of diseases.
e. Research: Modeling and simulations for
scientific purposes.
f. Engineering: Training and simulations for
technical fields.

MODULE 6 CONCEPTS

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ICT and Its Role in Advocacy DIGITAL CITIZENSHIP

● ICT Definition: Recognized as a vital tool for survival ● Definition: Norms for responsible technology use.
in the modern world. ● Qualities of a Good Digital Citizen:
● Primary Functions: ○ Confident and capable user of ICT.
○ Facilitates communication (via cabling or ○ Practices honesty, integrity, and ethical
non-cabling systems). behavior.
○ Transmits data in various types, formats, and ○ Respects privacy and freedom of speech.
platforms. ○ Promotes positive interactions using ICT.
● Example: ● Responsibilities:
○ Change.org: A global platform for petitions ○ Prevent cyberbullying.
and advocacy. ○ Follow internet safety measures.
○ Practice proper netiquette.
How to Start a Petition on Change.org ○ Report offenders.
○ Adhere to digital laws.

ICT IN PHILIPPINE HISTORY

1. EDSA People Power Revolution (1986)

● Bloodless revolution demonstrating democracy.

● Role of ICT: Radio broadcasts called people to
support the movement.

2. EDSA DOS (2001)

● Four-day non-violent uprising ousting President

Joseph Estrada.
● Role of ICT: Text brigades mobilized supporters.

3. Million People March Against Pork Barrel (2013)

● Massive protest against government corruption.

● Role of ICT: Social media platforms like Facebook
and Twitter fueled organization.

4. People Finder (Typhoon Yolanda)

● Initiatives:
○ Google Person Finder: Reconnected
people post-disaster.
○ #TracingPH: Deployed by the Philippine
Red Cross.
○ Survivors List: A Facebook-based list of
survivors.
○
SOCIAL POWER OF SOCIAL MEDIA
MODULE 7 CONCEPTS
● Functions:
○ Introduces new communication patterns and
ICT AND SOCIAL CHANGE
formats.
○ Fosters freedom, collaboration, and
participation. ❖ Social change refers to significant transformations in
○ Encourages advocacy through tools like societal behavior, norms, and values over time. ICT
blogs, Facebook, Twitter, Instagram, etc. plays a pivotal role in enabling and accelerating these
● Example: changes, particularly through advocacy and
○ ABS-CBN's “Boto Mo, Ipatrol Mo” used innovative solutions to societal issues.
technology for election monitoring. ● Historical Context:
Key examples of historical social change include:

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 ○ The Industrial Revolution, which 1. Concept: Align on the project's goals.
transformed labor and production methods. 2. Collaboration: Work together to achieve cohesion.
○ The Abolition of Slavery, leading to the 3. Communication: Maintain frequent communication.
Civil Rights Movement.
○ The Feminist Movement, which advanced ICT PROJECT DEVELOPMENT STAGES
gender equality.
❖ ICT adds a modern dimension to social change by 1. Planning: Define the concept, assign roles, and set a
providing platforms and tools for advocacy, timeline.
collaboration, and problem-solving. 2. Development: Create the platform, design, and
content.
ICT PROJECTS 3. Release and Promotion: Launch the project and
promote it through social media, posters, and other
An ICT Project leverages technology to address societal channels.
problems, ranging from large-scale initiatives that impact 4. Maintenance: Regularly update the platform, respond
economies to smaller projects aimed at community to feedback, and keep the audience engaged.
development.
MODULE 8 CONCEPTS
How to Write a Concept Paper for ICT Projects

A Concept Paper outlines a project idea to gain support or Introduction to Multimedia

funding. It has five components:
● Definition: Multimedia integrates text, graphics,
1. Introduction: Captures interest with the project's animations, audio, and video for dynamic and
mission and vision. interactive user experiences.
2. Purpose: Identifies the problem and justifies the need ● Media Types:
for the project. 1. Captured Media: Information sourced from
3. Project Description: Details goals, methodology, the real world (e.g., photos, videos, sound).
and proposed solutions. 2. Synthesized Media: Computer-generated
4. Evaluation: Explains desired outcomes and success content (e.g., graphics, animations).
measurement. 3. Discrete Media: Space-based content (e.g.,
5. Budget: Lists resources required to execute the images, text).
project. 4. Continuous Media: Time-based content
(e.g., sound, video, animation).
KEY CONSIDERATIONS IN ICT PROJECTS

To ensure success, consider the following:

● Define the purpose of using ICT.

● Select appropriate tools for specific needs and
match them with infrastructure and human resources.
● Allocate adequate time, resources, and budget.
● Combine tools creatively and remember that ICT
supports the solution but is not the solution itself.

CHARACTERISTICS OF MULTIMEDIA PROJECTS

AUDIENCE PROFILING 1. Computer-controlled: Requires multimedia-capable

devices.
Audience profiling ensures your ICT project targets the right 2. Integrated: Combines discrete (text/images) and
people. continuous media (audio/video).
Two methods are: 3. Digital Representation: Media is created, stored,
and processed digitally.
● Demographic profiling: Age, gender, location, etc. 4. Interactivity: Users can navigate, interact, or create
● Psychographic profiling: Interests, values, and content.
emotions.
MULTIMEDIA COMPONENTS
DESIGNING AND COPYWRITING
1. Text
Effective ICT projects require cohesive collaboration between
design and copywriting, guided by the 3 C's:
● Simplest media type; used for delivering essential
information.

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 ● Fonts vs Typefaces: ● Widely used for web graphics and images requiring
○ Fonts: Variations in size/style of characters. high quality.
○ Typefaces: Families of related fonts (e.g.,
Arial, Times New Roman). 3. Animation
● Guidelines for Text:
○ Use minimal, readable fonts. ● Illusion of motion created by displaying sequences of
○ Highlight key points with bold or italics. frames.
○ Ensure proper spacing and contrast. ● Concepts:
○ Persistence of Vision: Images linger on the
2. Graphics and Images retina briefly.
○ Frame Rate: Measured in frames per
● Graphics: Computer-generated or edited visual second (fps); 12-15 fps minimum for smooth
content. motion.
● Images: Digital representations of real-world objects. ● Types of Animation: Hand-drawn, computer-
● Resolutions: generated, stop motion, etc.
○ Image Resolution: Total pixels in an image
(e.g., 100x100 pixels = 10,000 pixels). 4. Sound and Audio
○ Display Resolution: Quality of monitor
output (e.g., 1024x768). ● Classes of Sound: Voice, music, sound effects.
○ Color Depth: Number of bits used to ● Properties:
represent colors (e.g., 24-bit for 16.7M ○ Wavelength: Distance between wave
colors). peaks.
● Color Models: ○ Amplitude: Wave height, indicating volume.
○ RGB: For screens. ○ Frequency: Wave cycles per second,
○ CMYK: For printing. measured in Hz (affects pitch).
○ HSB: Brightness and intensity-based. ● File Formats:
○ YUV: For TV standards. ● M4A (MPEG-4 Audio):
● File Formats: ○ Compressed audio format with high-quality
output.
GIF (Graphics Interchange Format): ○ Often used for music downloads and
streaming services.
● An 8-bit per pixel format, supporting up to 256 colors. ○ Compatible with Apple devices.
● Often used for simple animations and web graphics. ● FLAC (Free Lossless Audio Codec):
● Best for images with limited color palettes and small ○ Provides high-quality sound with lossless
file sizes. compression.
○ Ideal for audiophiles due to its superior
BMP (Bitmap): fidelity.
○ Requires more storage space than lossy
● Stores pixel-by-pixel data without compression. formats.
● High-quality images, but large file sizes. ● MP3 (MPEG Layer-3 Audio):
● Suitable for simple, uncompressed images. ○ Most widely used compressed audio format.
○ Balances small file sizes with good quality.
JPEG (Joint Photographic Experts Group): ○ Suitable for music, podcasts, and portable
devices.
● Popular for photographs due to efficient compression. ● WAV (Waveform Audio):
● Supports millions of colors, but compression may ○ Uncompressed, high-quality audio format.
cause slight quality loss. ○ Retains all sound details, making it ideal for
● Ideal for web and digital photography. professional use.
○ Large file sizes compared to compressed
TIFF (Tagged Image File Format): formats.
● WMA (Windows Media Audio):
● High-quality format often used in professional ○ Developed by Microsoft as an alternative to
environments. MP3.
● Supports lossless compression, making it suitable for ○ Offers better compression and quality
detailed images. balance.
● Common in publishing and printing industries. ○ Supported mainly on Windows devices.
● AAC (Advanced Audio Coding):
PNG (Portable Network Graphics): ○ Enhanced audio format offering high-quality
sound at lower bitrates.
● Supports lossless compression and transparency. ○ Frequently used in Apple products and
● Can handle up to 16.7 million colors. online streaming platforms.

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5. Video

● Sequence of still images creating motion.

● Types:
○ Analog: Uses luminance and chrominance.
○ Digital: Easily stored, edited, and shared via
computers.
● Characteristics:
○ Frame Rate, Frame Size, and Color Depth.
● File Formats:
● MP4 (MPEG-4 Part 14):
○ Supports video, audio, text, and images in a
single file.
○ Highly compressed, maintaining quality with
small file sizes.
○ Common for online streaming and digital
storage.
● MOV:
○ Developed by Apple for QuickTime Player.
○ Stores high-quality video, audio, and other
elements like subtitles.
○ Suitable for editing and playback on Apple
devices.
● WMV (Windows Media Video):
○ Designed by Microsoft for efficient
compression.
○ Produces small file sizes with good quality,
ideal for Windows Media Player.
○ Often used for video streaming.
● FLV (Flash Video):
○ Used by Adobe Flash Player, common in
online video platforms like YouTube.
○ Optimized for streaming but being phased
out with newer standards.
● AVI (Audio Video Interleave):
○ Stores audio and video with less
compression, resulting in large file sizes.
○ Provides high-quality playback.
○ Suitable for archival purposes and
professional editing.
● MKV (Matroska Video):
○ Open-source format supporting video, audio,
and subtitles in one file.
○ Highly adaptable and future-proof.
○ Ideal for high-quality media storage and
playback.

NAVIGATIONAL STRUCTURES IN MULTIMEDIA DESIGN

1. Linear: Step-by-step navigation (e.g., slideshows).

2. Hierarchical: Menus/submenus (e.g., interactive
tutorials).
3. Non-linear: Free navigation (e.g., websites).
4. Composite: Combination of linear and non-linear
navigation.

COMMON MULTIMEDIA SOFTWARE

● Video Editors: Adobe Premiere, Filmora.

● Audio Editors: Audacity, GarageBand.
● Photo Editors: Photoshop, Canva.
● File Converters: HandBrake, CloudConvert.

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