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Using MIS
David M. Kroenke
Randall J. Boyle
N i N t h E d i t i o N
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shall Microsoft and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from
loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use or
performance of information available from the services.
The documents and related graphics contained herein could include technical inaccuracies or typographical errors. Changes are periodically
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program(s) described herein at any time. Partial screen shots may be viewed in full within the software version specified.
Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. This book is not sponsored or
endorsed by or affiliated with the Microsoft Corporation.
Copyright © 2017, 2016, 2015 by Pearson Education, Inc. or its affiliates. All Rights Reserved. Manufactured in the United States of
America. This publication is protected by copyright, and permission should be obtained from the publisher prior to any prohibited reproduction,
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information regarding permissions, request forms, and the appropriate contacts within the Pearson Education Global Rights and Permissions
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Acknowledgments of third-party content appear on the appropriate page within the text.
PEARSON, ALWAYS LEARNING, and MYMISLAB™ are exclusive trademarks owned by Pearson Education, Inc. or its affiliates in the U.S. and/or
other countries.
Unless otherwise indicated herein, any third-party trademarks that may appear in this work are the property of their respective owners, and any
references to third-party trademarks, logos, or other trade dress are for demonstrative or descriptive purposes only. Such references are not intended
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10 9 8 7 6 5 4 3 2 1
Relevant 21
Just Barely Sufficient 21
Worth Its Cost 21
• Ethics Guide: Ethics and Professional Responsibility 22
Q1-7 2026? 24
• Security Guide: Passwords and Password Etiquette 26
• Guide: Five-Component Careers 28
Case Study 1: zulily 33
Q2-9 2026? 69
• Security Guide: Evolving Security 70
• Guide: Egocentric Versus Empathetic Thinking 72
Case Study 2: Eating Our Own Dog Food 76
Q4-5 What Are the Differences Between Native and Web Applications? 137
Developing Native Applications 137
Developing Web Applications 138
Which Is Better? 140
Q4-7 What Are the Challenges of Personal Mobile Devices at Work? 146
Advantages and Disadvantages of Employee Use of Mobile Systems at Work 146
Survey of Organizational BYOD Policy 147
Q5-5 How Are Data Models Used for Database Development? 178
What Is the Entity-Relationship Data Model? 178
Q5-7 How Can Falcon Security Benefit from a Database System? 187
Q6-1 Why Is the Cloud the Future for Most Organizations? 205
What Is the Cloud? 205
Why Is the Cloud Preferred to In-House Hosting? 208
Why Now? 209
When Does the Cloud Not Make Sense? 209
Q7-4 How Do CRM, ERP, and EAI Support Enterprise Processes? 260
The Need for Business Process Engineering 260
Emergence of Enterprise Application Solutions 261
Customer Relationship Management (CRM) 261
Enterprise Resource Planning (ERP) 263
• So What? Workflow Problems 264
• Ethics Guide: Dialing for Dollars 266
Enterprise Application Integration (EAI) 269
Q8-4 How Do (Some) Companies Earn Revenue from Social Media? 307
You Are the Product 307
Revenue Models for Social Media 308
Does Mobility Reduce Online Ad Revenue? 309
• Ethics Guide: Synthetic Friends 310
Q9-2 What Are the Three Primary Activities in the BI Process? 340
Using Business Intelligence to Find Candidate Parts 341
Q10-6 How Can Data Safeguards Protect Against Security Threats? 406
Q12-5 What Are the Keys for Successful SDLC Projects? 477
Create a Work Breakdown Structure 477
Estimate Time and Costs 477
Create a Project Plan 478
Adjust Plan via Trade-offs 480
Manage Development Challenges 481
Q12-6 How Can Scrum Overcome the Problems of the SDLC? 483
What Are the Principles of Agile Development Methodologies? 483
• So What? Using This Knowledge for Your Number-One Priority 484
What Is the Scrum Process? 485
How Do Requirements Drive the Scrum Process? 487
xxii Contents
In Chapter 1, we claim that MIS is the most important class in the business curriculum. That’s a
bold statement, and every year we ask whether it remains true. Is there any discipline having a
greater impact on contemporary business and government than IS? We continue to doubt there
is. Every year brings important new technology to organizations, and many of these organizations
respond by creating innovative applications that increase productivity and otherwise help them
accomplish their strategies.
Over the past year, we’ve seen the largest IPO in history ($25 billion) come from e-commerce
giant Alibaba. Amazon revealed that it’s using an army of Kiva robots to increase productivity in
its fulfillment centers by 50 percent. And we’ve seen an unprecedented flurry of IoT smart devices
aimed at personal, home, and automobile automation services hit the market. It seems like every
industry is running full tilt toward the smart door. Technology is fundamentally changing the
way organizations operate. It’s forcing them to be more productive, innovative, and adaptable.
Even innovations that we’ve known about for several years took big leaps forward this year.
MakerBot made huge strides in 3D printing by introducing new composite filaments that can
print materials that look just like wood, metal, and stone—not just plastics. Mercedes-Benz was
the hit of CES 2015 when it debuted its new driverless F 015 car with saloon-style doors, complete
touch-screen interface, and front-room seating. And Google announced it was deploying 25 of its
driverless cars around Mountain View, California, starting in summer 2015.
Large-scale data breaches were a major problem again this year. eBay, Home Depot, JP
Morgan Chase, and Anthem all suffered enormous data losses. Sony Pictures lost more than 100
TB of confidential corporate data, and Apple lost hundreds of explicit celebrity photos to hackers.
And these are just a fraction of the total number of organizations affected this year.
In addition, normal revisions were needed to address emergent technologies such as cloud-
based services, mobile devices, innovative IS-based business models like that at zulily, changes in
organizations’ use of social media, and so on.
More sophisticated and demanding users push organizations into a rapidly changing future—
one that requires continual adjustments in business planning. To participate, our graduates need
to know how to apply emerging technologies to better achieve their organizations’ strategies.
Knowledge of MIS is critical. And this pace continues to remind us of Carrie Fisher’s statement
“The problem with instantaneous gratification is that it’s just not fast enough.”
1 Updated industry statistics throughout the chapter 6 Updated statistics and AWS offerings
1 New Q1-1 covering the Information Age, Digital 7 Updated ERP vendor rankings and comments
Revolution, and power of exponential change 7 Added new technology as a fifth implementation
1 New discussion about the forces pushing digital challenge
change: Bell’s Law, Moore’s Law, Metcalfe’s Law, 7 Added discussion of the effect of mobility, security
Nielsen’s Law, and Kryder’s Law threats, and the Internet of Things on enterprise
1 New Q1-2 looking at the way changes in technology applications in a new 2026? discussion
will affect student’s future job security 8 New Ethics Guide: Synthetic Friends
1 New statistics about projected technology job 8 New Security Guide: Digital Is Forever
growth from BLS 8 New discussion about the use of social media in
1 Combined discussion about MIS, IS, and IT recruiting
1 Updated 2026? discussion in Q1-7 8 Expanded discussion of social capital using a
2 New Falcon Security chapter introduction YouTube channels example
2 New Security Guide: Evolving Security 8 Updated social media statistics throughout the
chapter
2 Updated terms Microsoft Lync to Skype for
Business, Google Grid to Google Drive, Microsoft 9 Included latest CEO surveys on the importance
Web Apps to Microsoft Office Online, SkyDrive to of BI
OneDrive, Hotmail to Outlook.com 9 Replaced predictive policing example with reporting
2 Updated instructions and images for Google Drive application in medicine
3 New Falcon Security chapter introduction 9 Updated parts analysis example to remove AllRoad
Parts and keep the example anonymous
3 New So What? Feature: Driving Strategy
9 New So What? exercise about BI for securities
3 New Security Guide: Hacking Smart Things trading
3 New five forces, value chain, and business process 9 Updated Web trends, HD Insight description, and
examples using Falcon Security 2026? discussion
3 Updated statistics in the chapter and Amazon case 10 New So What? Feature: New from Black Hat 2014
study
10 New Security Guide: EMV to the Rescue
4 New Falcon Security chapter introduction
10 New discussion of notable APTs
4 New So What? Feature: New from CES 2015
10 Updated security statistics and figures throughout
4 New Ethics Guide: Free Apps for Data the chapter
4 Updated industry statistics throughout 10 New discussion of ransomware
4 New discussion about augmented reality hardware 10 New discussion of recent large-scale data breaches
4 Updated developments in 3D printing, self-driving 11 New Security Guide: Selling Privacy
cars, and IoT
11 New Ethics Guide: Privacy Versus Productivity: The
4 Updated terms Internet Explorer to Edge, Windows BYOD Dilemma
8 to Windows 10
11 Updated IS jobs, descriptions, and salary data
5 New Falcon Security chapter introduction
12 New So What? Feature: Using This Knowledge for
5 New justification for learning database technology Your Number-One Priority
5 Updated E-R notation for minimum cardinality to 12 Revised 2026? discussion
conform to contemporary usage
Appl Ex New exercise using open source software
5 New Q5-7 about the possibility of Falcon Security (LibreOffice)
maintaining video metadata in a database
Appl Ex New exercise using software to compress and
5 New discussion of NewSQL and in-memory DBMS encrypt files (7-Zip)
5 New Collaboration Exercise International New discussion of localization using IBM’s Watson
6 New Falcon Security chapter introduction Dimension
6 New So What? Feature: Net Neutrality Enabled International Expanded discussion of EU’s “right to be forgotten”
Dimension law
6 New Security Guide: From Anthem to Anathema
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Murphy, Pte. J.
Murphy, Pte. W.
Murray, Pte. G.
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Towers, Pte. H.
Towler, Pte. E.
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Turner, Sgt. S.
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Wall, Pte. G.
Walker, Pte. J.
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Reyner, Pte. J.
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Rowbottom, Pte. J.
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Sellers, Pte. J. E.
Shatwell, Pte. B.
Shepherd, Pte. F.
Sheridan, Pte. A.
Shuttleworth, Pte. W.
Sidebottom, Pte. H.
Sinclair, Pte. W.
Skirvin, Pte. E.
Smith, Pte. A.
Smith, Pte. C.
Smith, Pte. E.
Smith, Pte. F.
Smith, Pte. F.
Smith, Pte. I.
Smith, Pte. J.
Smith, Pte. J. W.
Smith, Pte. T.
Smith, Cpl. W.
Snape, Pte. A.
Speddings, Pte. J.
Spurrett, Cpl. A.
Stelfox, Pte. S.
Stevens, Pte. S.
Stones, Pte. P.
Stott, Pte. R.
Strutt, Pte. S.
Summersgill, Pte. J.
Swain, Pte. J. E.
Travis, Pte. J.
Taylor, Sgt. J.
Taylor, Pte. P.
Tetlow, Pte. J.
Thomas, Pte. R. A. L.
Thompson, Pte. B.
Thompson, Pte. H.
Thompson, Pte. J.
Tilbury, Pte. P.
Tindall, Pte. J.
Townley, Pte. W.
Turner, Pte. C.
Varey, Pte. R.
Walker, Pte. G. H.
Walker, Pte. G. H.
Walker, Pte. J.
Walker, Pte. J.
Walker, Pte. J.
Walley, Pte. S.
Watson, Pte. P.
Watson, Pte. S.
Welford, Pte. C. J.
Wilde, Cpl. J.
Wilde, Pte. J.
Williamson, Pte. E.
Wilshaw, Pte. J.
Wood, Pte. H.
Worsley, Pte. G.
Wrigley, Pte. A.
Wyatt, Dmr. F.
Officers
Lewis, Lt.-Col. R. P.
Baird, Capt. L. B.
Owen, Capt. G. W.
Speelman, Capt. H. L. I.
Cook, Lieut. F. E.
Cooper, Lieut. C. M.
Clegg, Lieut. J.
Clegg, Lieut. J. H.
Griffiths, Lieut. F. N. G.
Norris, Lieut. W. J.
Shaw, Lieut. W. D.
Thorley, Lieut. G.
Ashcroft, 2nd Lieut. R. G. L.
Elliott, 2nd Lieut. F. P.
Emmott, 2nd. Lieut. J. B.
Gregory, 2nd Lieut. S.
Kirk, 2nd Lieut. T.
Nevinson, 2nd Lieut. H. K. B.
Stott, 2nd Lieut. J.
Wilson, 2nd Lieut. T. L.
Other Ranks
Adams, L.-Cpl. R.
Addyman, Dmr. W.
Allen, Pte. H. S.
Alty, Pte. H.
Ambrose, Pte. G. G.
Anderson, Pte. H.
Anderton, Pte. J. C.
Andrew, Pte. S.
Arundale, Pte. J.
Ashton, Pte. P.
Ashton, Pte. W.
Aspen, Pte. A.
Aspin, L.-Cpl. J.
Bailey, Pte. A.
Bailey, Pte. H.
Bailey, Pte. H.
Bailey, L.-Cpl. J.
Bairstow, Pte. S.
Bakewell, Pte. H.
Bamford, Pte. J.
Bannister, Pte. C.
Bannister, Pte. H. S.
Bardsley, Pte. J.
Bardsley, Pte. J.
Barker, Pte. A.
Barker, L.-Cpl. C.
Barlow, Pte. J.
Barnes, Pte. J.
Barratt, Pte. S.
Bates, Pte. E.
Bates, Pte. J.
Bayley, Pte. G.
Beaumont, L.-Cpl. T. E.
Beever, Pte. B.
Belshaw, Pte. J.
Belshaw, Pte. W. H.
Bennett, Pte. A. E.
Berry, Pte. J. L.
Betterley, Pte. G.
Biram, L.-Cpl. H.
Black, Dmr. T.
Blains, L.-Cpl. T.
Blainey, Pte. D.
Bliss, L.-Cpl. J.
Bocking, Pte. W.
Booth, Pte. S.
Bould, Pte. J.
Bowden, Sgt. F.
Bowman, Pte. J.
Boxwell, L.-Cpl. J. D.
Boyd, Pte. W.
Boyle, Cpl. J.
Bradley, Pte. H.
Brennan, Pte. F.
Brierley, Pte. J.
Briggs, Pte. H.
Brooks, Pte. W. G.
Brown, Pte. E.
Brown, Pte. E.
Brown, Pte. G.
Brownbill, Pte. R.
Buckley, Cpl. J. N.
Buckley, Pte. W.
Burke, Pte. J. C.
Burgess, Pte. J.
Burgess, Pte. R.
Bushell, Pte. C.
Byrne, Pte. J.
Cadman, Pte. J.
Calvert, Pte. H.
Carrington, Pte. E.
Carter, Pte. W.
Cartledge, Pte. G.
Chadwick, Pte. M.
Chappell, Pte. J.
Chandley, Pte. G.
Charleswood, Pte. J.
Charnley, Pte. J. E.
Cheetham, Pte. T.
Chester, Pte. H.
Claber, L.-Cpl. T.
Claber, Pte. T.
Clark, Pte. H.
Claney, Pte. J.
Clarkson, Pte. J.
Clegg, Pte. H.
Clegg, Pte. P.
Clegg, Pte. P.
Clutton, Sgt. H.
Coates, Pte. J.
Coleman, Cpl. J.
Coles, L.-Cpl. C. E. J.
Collinge, Pte. H.
Connolly, Pte. A.
Cook, Pte. W.
Cook, Pte. G. H.
Cookes, Pte. C. C.
Cooper, Pte. J.
Coppins, Pte. F. J.
Cotterell, Pte. R. L.
Coyne, Pte. R.
Crawshaw, Pte. G.
Creek, Pte. L.
Crewe, L.-Cpl. T. H.
Crompton, Pte. R.
Crossley, Pte. F.
Culshaw, Pte. R.
Currie, Pte. J.
Currie, Pte. W.
Dalton, Pte. A.
Daly, Pte. J.
Darlington, Pte. E.
Davies, Pte. M. H. J.
Dawes, Pte. J. W.
Dean, Dmr. C.
Dinkwater, Sgt. E.
Dobson, Pte. W.
Dodgson, Pte. F.
Doran, Pte. J.
Drabble, Pte. F.
Drayton, Pte. G.
Dunkerley, C.Sgt. Mjr. F.
Dyson, Pte. T.
Dyson, Pte. W.
Eastwood, Pte. H.
Edwards, Pte. R.
Ellery, Pte. A.
Elson, Pte. E.
Elson, Pte. T.
Etchells, Pte. F.
Etchells, Pte. J.
Evans, L.-Cpl. J.
Ewers, Pte. G.
Exley, Pte. H.
Fallows, L.-Cpl. S.
Fannon, Pte. T.
Finlan, Pte. H. A.
Finney, Pte. A.
Fitton, Pte. E.
Fitton, Pte. J.
Fitzgerald, Pte. G.
Fizzard, Pte. A.
Fleetham, Cpl. G.
Fletcher, Pte. A.
Fletcher, Pte. J. E.
Fletcher, Pte. J. W.
Fletcher, Pte. L.
Foden, Pte. S. B.
Ford, Pte. J.
Francis, Cpl. F.
Frost, L.-Cpl. W.
Gales, L.-Cpl. M. H.
Gardiner, Sgt. J.
Gibson, Pte. W.
Gledhill, Pte. H. C.
Goldsby, Pte. J.
Goodier, Pte. J.
Goodier, Pte. W.
Gorbett, L.-Cpl. F.
Grady, L.-Cpl. A.
Greaves, Pte. A.
Greaves, Pte. L.
Greaves, Pte. W.
Green, Pte. J. A.
Greenwood, Pte. F.
Greenwood, Cpl. J.
Greenwood, Pte. W.
Gregson, L.-Cpl. J. H.
Grundy, Pte. H. B.
Hadfield, Cpl. F.
Hadfield, Pte. J. W.
Hadfield, Pte. J. A.
Hadfield, Pte. W.
Hague, Pte. A.
Hague, Pte. G.
Hague, Pte. T.
Hall, Pte. J.
Hallam, Pte. J.
Hardman, L.-Cpl. S.
Hargreaves, Pte. A.
Hargreaves, Pte. F.
Harrison, Pte. J.
Harrison, L.-Cpl. S. H.
Harrop, L.-Cpl. J.
Hayes, Pte. G.
Healey, Pte. D.
Henthorn, Pte. H.
Hewitt, Pte. W.
Heywood, Pte. R. W.
Highton, Pte. H.
Hilton, Cpl. J.
Hinchcliffe, Sgt. H.
Hitchen, Pte. A.
Holden, Pte. J.
Holden, Pte. S.
Holland, Pte. H.
Holmes, Pte. E.
Holmes, Pte. J. E.
Holt, Pte. W.
Holt, Pte. G.
Hornby, Pte. W.
Horton, L.-Cpl. E. M.
Howard, Pte. C.
Howard, Pte. O.
Hoyle, Pte. F.
Hufton, Sgt. W.
Humphreys, Pte. J. C. R.
Hutchins, Pte. E.
Huxley, Pte. H.
Isherwood, Pte. J.
Jackson, Pte. H.
Jackson, Pte. J.
Jackson, Pte. J.
Jackson, Pte. J. W.
Johnson, Sgt. E.
Johnson, Pte. J. J.
Jones, L.-Cpl. E.