COURSE SYLLABUS

COURSE TITLE: Business Analytics TERM & YEAR: Fall 2024

COURSE & SECTION NUMBER: BA 433 TIME & PLACE: 10/21/2024 - 12/14/2024, Online

NUMBER OF CREDIT HOURS: 3

INSTRUCTOR: OFFICE LOCATION/HOURS:

OFFICE PHONE: EMAIL:

COURSE DESCRIPTION:
Data accumulation, data filtering and informational dissemination grants organizations a competitive edge in
the way they can use simulation or models to make more informed decisions regarding the deployment of
capital, market development or resource management. Having an understanding of how data is generated,
stored, compiled and manipulated through modeling provides a baseline for individuals and businesses to
incrementally defend themselves in the race for societal impact and capital accumulation. This course is
designed to help students learn methods to identify and analyze data to better help incorporate data into
applicable models to help create informational visualization efficiently in order to generate better educated
business decisions.

PREREQUISITES: BA 213, MA253

REQUIRED TEXT:
Business Analytics, 7th Edition
S. Christian Albright, Wayne L. Winston

LEARNING OUTCOMES:
Upon completion of this course, the student should be able to:
• Demonstrate understanding using the methods and techniques of data collection, analysis, and
visualization for business.
• Define business analytics terminology and apply tools for optimization and attribution.
• Evaluate the roles of data visualization, data management systems and data technologies in a
business environment.
• Identify programming tools, structured query language, machine learning and deep learning as part of
artificial intelligence.
• Design predictive and prescriptive models.

Attendance/Participation:
All students are expected to log in to their courses regularly throughout the week to receive instruction,
materials, and updates from the instructor. It is your responsibility to check in and submit your assignments,
complete your discussion board postings, and finish quizzes and exams by the due dates.

TRINE University
If you do not participate in the course, you will be counted absent. Simply logging in is not enough; you must
submit/complete an assignment, post to a discussion board, or other similar assignment tasks to avoid being
counted absent. Instructors are required to submit attendance the Monday following each week of class.
This attendance is reported to the Financial Aid Department and may result in the loss of any financial aid
refund you are expecting if you have not been participating in your courses. In addition, you will be
administratively dropped from the course if you are reported absent a total of three weeks.
Attendance is taken once per week on Sunday. You are absent if and only if you fail to complete at least one
assignment the week prior. According to the Trine Virtual Campus Attendance Policy: Main campus students
will be administratively dropped from the course or receive an “F” if reported absent a total of three weeks.

Late Policy:
See the Week 1 Moodle Announcement for detail. In short, no assignments will be extended for any reason.

Grading Information:
Quizzes 10%
Homework 20%
Assignments 20%
Midterm Exam 20%
Final Exam 30%
Total 100%

Grading Scale:
A B+ B C+ C D+ D F
90 – 100% 86 – 89.9% 80 – 85.9% 76 – 79.9% 70 – 75.9% 66 – 69.9% 60 – 65.9% 0 – 59.9 %

Week Topics Chapters

1 Introduction to Business Analytics Ch. 1
Describing the Distribution of a Variable Ch. 2
Finding Relationships among Variables Ch. 3
2 Business Intelligence (BI) Tools for Data Analysis Ch. 4
Probability and Probability Distributions Ch. 5
3 Decision Making under Uncertainty Ch. 6
Sampling and Sampling Distributions Ch. 7
Confidence Interval Estimation Ch. 8
4 Hypothesis Testing Ch. 9
5 Regression Analysis: Estimating Relationships Ch. 10
Regression Analysis: Statistical Inference Ch. 11
6 Time Series Analysis and Forecasting Ch. 12
Introduction to Optimization Modeling Ch. 13
7 Optimization Models Ch. 14
Introduction to Simulation Modeling Ch. 15
8 Simulation Models Ch. 16
Data Mining Ch. 17

Other Policies:

Academic Misconduct:

TRINE University
Trine University prohibits all forms of academic misconduct. Academic misconduct refers to dishonesty in
examinations (cheating), presenting the ideas or the writing of someone else as one’s own (plagiarism) or knowingly
furnishing false information to the University by forgery, alteration, or misuse of University documents, records, or
identification. Academic dishonesty includes, but is not limited to, the following examples: permitting another student
to plagiarize or cheat from one’s own work, submitting an academic exercise (written work, printing, design, computer
program) that has been prepared totally or in part by another, acquiring improper knowledge of the contents of an
exam, using unauthorized material during an exam, submitting the same paper in two different courses without
knowledge and consent of professors, or submitting a forged grade change slip or computer tampering. The faculty
member has the authority to grant a failing grade in cases of academic misconduct as well as referring the case to
Student Life.

Academic Integrity:
Please note that the instructor will closely monitor Moodle system log reports. He reserves the right to enforce the use
of a lockdown browser and webcam for the quizzes and the tests. Your IP address will be recorded by the system log
report. Please inform the instructor fairly in advance in the case of change of your usual location, such as a travel that
might result in using a newer IP address signifying a different location. In case of any doubt, the instructor reserves the
right to verify the accuracy and legitimacy of the submitted work by contacting the student via phone, Skype, or other
such audio-visual means. Unsatisfactory response, or any evidence of the academic misconduct might result in serious
consequences up to an F-grade in the particular graded activity, or even overall F in the course.

Artificial Intelligence (AI) is prohibited:

All work submitted by students in this course must be generated by the student. Students may not have another
person or entity contribute to an assignment for them, which includes using AI. Students may not incorporate any part
of an AI-generated response in an assignment, use AI to formulate arguments, use AI to generate ideas for an
assignment, or submit work to an AI platform for improvement. Using an AI tool to generate content may qualify as
academic misconduct in this course.

Plagiarism:
You are expected to submit your own work and to identify any portion of work that has been borrowed from others in
any form. An ignorant act of plagiarism on final versions and minor projects, such as attributing or citing inadequately,
will be considered a failure to master an essential course skill and will result in an F for that assignment. A deliberate
act of plagiarism, such as having someone else do your work, or submitting someone else’s work as your own (e.g.,
from the Internet, fraternity file, etc., including homework and in-class exercises), will at least result in an F for that
assignment and could result in an F for the course.

Disability Support and Special Needs:

Trine University provides equal access to educational opportunities for students with disabilities as mandated by
federal law. The instructor will gladly make appropriate and reasonable academic adjustments upon recommendation
from the Trine University Director of Academic Support Services. Please also note that the notification of the right to
academic adjustments is not to be interpreted as permission for the student to expect lowered course requirements.
All students, regardless of their disability, are expected to meet the same standards and complete all required
coursework.

TRINE University