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Comm. Process and Ethics

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Ella Mae Mabini
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16 views28 pages

Comm. Process and Ethics

Uploaded by

Ella Mae Mabini
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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COMMUNICATION

PROCESSES,
PRINCIPLES
AND ETHICS
Objectives
This part willhelp you:
• Demonstrate mastery in elucidating
the nature, elements, and functions
of verbal and non-verbal
communication in various and
multicultural contexts.
• Manifest expertise in explicating how
cultural and global issuesafter
communication.
Nature of Communication:

COMMUNICATION it comes from the


latin word “communicare” which
means “to impart” or to share ideas in
common.
What is communication?

Communication define as an act or


process of imparting and sharing
information between people in order to
express their desires, needs,
aspirations, dreams, goals, ideas,
thoughts, and all various kinds of
information
Purpose of communication

• Allow people to be connected


with each other; • Understand
among human beings;
• Be able to transcend boundaries;
• And express their emotions and
thought as well to one another.
4 main purposes of communication
• To inquire
• To inform
• To persuade
• To develop goodwill
Elements/Comp
onents of • Source
Communication
• Message
• Channel Environment
• Receiver • Context
• Interference

• Feedback •
Principles of Communication

According to Michael Osborn (2009) he claims that


communication must meetcertain standardsfor
effective communication to take place.
1. Clarity – clarity makes speeches understandable.
Take note: Fuzzy language is absolutely forbidden,
as are jargons, cliché expressions,euphemisms and
doublespeak language.
Fuzzy – lacking in clarity
jargons – technical terms for one field only.
cliché expressions – a phrase or expression overuse.
euphemisms- a word or phrase is used to replace another
in this way (blunt or vulgar)
Principles of Communication

2. Concreteness – reduces misunderstandings.


Messages must be supported by facts such as
research data,statistics or figures Take note: To
achieve concreteness,abstract words mustbe avoided. 3.
Courtesy – it builds goodwill. It involves being polite
in terms of approach and manner of addressing
individual.
4. Correctness – Glaring mistakes in grammar obscure
the meaning of sentence. Also, misuse of language
can damage your credibility. Glaring – blatant or
obvious.
5. Consideration – Messages must be geared towards
the audience. The sender of a message must consider
the recipient’s profession, level of education, race,
ethnicity, hobbies, interest, passions,advocaciesand
etc.
Principles of Communication
6. Creativity – in communication it means you have
the ability to craft interesting messagesin terms of
sentence structure and word choice. 7. Conciseness –
simplicity and directness help you to be concise.
Take note: Avoid using lengthy expressions and
words that may confuse the recipient.
8. Cultural Sensitivity – today, with the increasing
emphasis on empowering diverse culture (respect
culture differences), lifestyles, and races and the
pursuit for gender equality. Cultural sensitivity
becomes an important standard for effective
communication.
9. Captivating – you must strive to make messages
interesting to command more attention and better
responses.
Ethical communication requires:
1. Truthfulnessandhonesty – refrainingfrom lying, cheating, stealing,or
deception. 2. Integrity – maintaining a consistencyof belief
andaction(keeping promises) 3. Fairness – achieving the right balance
of interests without regard to one’s feelings and withoutshowingfavour
to any sidein a conflict
4. Respect – Showing regard on consideration for others and their
ideas even if we don’t agree withthem.
5. Responsibility – being accountableforone’s actionsand whatone says.
Ethical Considerations in
Communication
Ethics – it is a branch of philosophythat focuses on
issue of right and wrong in human affairs.

Ethical communicators:
1. Respectaudience.
2. Consider the result of communication.
3. Value truth.
4. Use information correctly.
5. Do not falsifyinformation.
Communication Models
Aristotle’s Model of Communication

Speaker Speech Audience Effect Occasion


Osgood and Schramm Model of Communication
White’s Stages of Oral Communication
Learning Task

Learning Task: Communication


Models Applied 1. Explain the
communication model assigned to
them.
2. Use their own examples to explain
the model. 3. Illustrate the model
through a skit, which shows both
successful communication and failed
communication.
Ethical Communication
Thank you!

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