• Black hat and white hat are techniques of SEO

• OFF page, on page and technical 3 types of SEO

• In short, on-page is about what you control on your site, while off-page is about how your
site is viewed and linked to by others.
• Jo hmary pages pr ho/on the page hoo jo hmary control ma hoo on page SEO /Jo hm dosry
websites pr ya bahir ja kr krty/backlinks brhana off page SEO
• Search engines: top google, yahoo, Bing Baidu China and Yandex Russian duduk go use for
privacy
• Crawler……. local server, indexer………main server, ranking
• Serp ………search engine ranking page
• Technical SEO part of on page SEO
• White hat SEO……ethical /organic Seo
✓ Content human audience, Relevant backlink, content optimize, quality optimize,
better UX, sitemaps, technical aspects
• Black hat SEO……. unethical SEO,
✓ Keyword stuffing, Duplicate content, Cloaking, Hidden text links, Link spamming
• Google algorithm……panda 2011, penguin 2012 stop extra back links, hummingbird 2013 stop
over stuffing, rank brain 2013 provide relevant search ,the page experience update 2021
• Page rank algorithm 1998
• Dwell time/ bounce rate mean website ko dekhna k time bounce rate ma hma satisfaction ka nhi
pta Q k wo kisi page ya link ko click nhi krta
• Get complete detail…..keyword search……competitor analysis…..on page…….off page…..technical
seo…..analytics data
• Keyword or phrases finding basically for showing relevancy types long tail for specific query and
short tail means general query, general idea )not exceed more than 3 words) keyword selection
of keyword depend on competition or volume of ur service or product
• Types of key word , Its all types depend on only intent
✓ Navigational keyword …. Fixed direction show particular direction e.g shoes for man on
amazon
✓ Transactional and commercial keyword
✓ Informational key word …must understand intention mostly based on questioning
✓ Latent semantic indexing (lis) keyword aisa keyword jin ka meaning chupa howa hoo
• Singular and plural dono k alg alg value ha dono aik consider nhi kr skty
• step in key word search
✓ Brain storming must imp first google phly btata ha phir ap na bich ma underscore dal kr
search krna ha like cleaning – services
✓ LSI graph it’s a tool for LSI keyword
✓ Answerthepublic.com tool for questioning key word
✓ Keyword density cheacker tool from it we can cheak with the use of url from it we cheak
our competitor keywords
✓ SEMrush tool most important tool
✓ keyword planner used from google ads
✓ now we use usersuggest for key planning 95% give accurate result for backlinks
• In summary, search volume shows how often people search for a keyword, while SEO difficulty
indicates how tough it is to rank well for that keyword.
• ubbersuggest is cheap as compared to SEMrush
• now we use google trend for cheak trend in present or future and also we use it for comparison
• fresh green everlasting key word for identify we use google trend
• brain storming and different on primary and secondary keywords
• two principals of keyword ...1-keyword prominance means importance 2-keyword proximatiy
means put space between keywords
• on PgaeSEo (for see source code press ctr+U)
• cheaklist......
✓ tages optimizat
✓ URL optimazation.... we cant change domain but we can change slack , slack is after
domain eg www.pepperfy.com//furiture furiture is slack…. include primary keyword
,should contain hypen, should be short and precise ,lowercase only, avoid use a,an, the
on etc
✓ title/meta tag........include primary keyword, brand name, do not key word stuffing,
avoid keyword cannibalization (apna hi pages ma lrai na hoo) ,be creative ,avoid longer
title……….totheweb.com use for cheak pixel under 580 is best(means basically cheak for
length)
✓ meta description .......also use totheweb.com for cheak length or pixels ,must be catchy,
use ur secondry keyword, maximum 920 pixels, google cheak pixels not word length
,call to action
✓ heading tags......total 6 headings ,h1,h2....h6 and h1 must be 1 ,use primary in h1 and for
further h2....h6 use secodary keyword,sequence ka khyal rakhna zrori ha
✓ meta keywords.......kuch developers k nzdeek imp ni ha,wo btat ha specialy kis k bry ma
ha crawlers ko btaty ha maximum 3 to 4
• Achor optimization in SEO......aisa words jin ko click kry to dosra page khul jay to aisa link ko
internal linking khty ha or text ko anchor text khty ha maximum 2to 3 anchor text
• keyword density cheakr......use smallseotools.com keyword density cheaker,dont use same
word agin and again,naturality must be content, must be minimum 5%density,LSi keyword,
target longtail keyword, keyword aproximatiy, quality content
• grammer cheacker.....use online spellcheack.com for grammer use grammer.com
• keyword cannablization content optimization........various webpage or article that can rank for
the same search query in sear engine......sbpages k key word search alg alg ho special primary
keyword
• image optimization/Alt tag......must be natural related to image,use keyword,
• image compression /image optimization.......it depend on page loading use timmy JPG,online
image compressor,for word press use plugin wp optmize,use lazy-load/smush on wordpress,
lazyload imp for
• internal and external links...internal links jo hmy apni he website ka dosry page pr lajay or
external link aik website sa dosri website pr jana k liy,better crawling ,beteer indexing
• plagrism contennt optimization.....means copy paste without taking permission.....use
smallseotools.com ...plagrism,unique/original, Use LSI keywords, avoid article spinnning
• technical SEO.......improving the technical factors
✓ sitemap.xml......collection of links(map for indexing crawlers)crawler asani sa hmary website pr
ghoom sky to hmy isy complete navigation dani hoti ha.....a sitemap is alist of ur websit's
url...act as aroad map for crawlers......for cheak write website name then
write/sitemap.xml/......for generate, xmlsitemap.com then go CPanel see video 43 for wordpress
used plugin yoast
✓ sitemap.html.........map for audience ........we used when ur website confusing...for wordpres use
plugin sitemap
✓ Robots.txtfile........don't show to audience bcz of private data.....write website name then
//robots.txt see video 45.....wordpress use plugin AIOSEO
✓ page load time
✓ optimization of js &css
✓ SSl certificate.....creat encrypted link make sure to private in https:// ....s shows ssl
✓ canonical tag.........duplicacy of url......we do in ur sourcecode......wordpress usee plugin yoast
✓ radiation (404,301,302)
✓ W3C validation
✓ Open graph tag
✓ struture data
• Broken links.......e.g are change of url,page delet.miss spell etc,change in url without
radiction,for cheak we use brokenlinkcheaker.com
• 404 eror page.....jb koi pge na hoo exist jo user dond rha hoo basicaly its a reponse of non exist
page ya hmy help kry ga agr kisi na koi or url ya glt spell likh di hoto yhi page ay ga jis sa hmara
audiance divert nhi hoskti ha for cheakit type ur url with some eror if found show oops etc
otherwise show white page..... for wordpres use plugin redirection
• 301/302 redirection......301 permanent redirection,why we used......webpage/website
moved,domain name changed,mtlb hm agr apni website change krty ha to phly wali trafic dosro
pr asky,ownership changed,http to https
• 302 temporary redirection…….page is updating/under maintenance, un available content
• Schema.org or schema markup……..structured data vocabulary helps search engine better
understand the information of ur website…..it tells search enginea bout your website, improve
appearance of ur website ….types of schema…..organisation,FAQ,breadcrumbs, recipes, articles,
local business, event, [person, videos
• How to add schema …….schema markup generator technical seo.com pr jay ga always try latest
tools …..always add FAQ in different page
• Open graph protocol….developed by meta which represent the content of webpage on all social
media plateforms except twitter we add to improve CTR……for apllay use Seo smallstocker.com
for word press we used yoast we add this all things in header
• Twitter cards….. we used for twitter to add open graph protocal we use wtoolsio.com for word
press we use plugin yoast
• Basic knowledge of website….webpage,server, collection of webpages called website, html we
use to built structure, CSS for styling, for adding elements we use JS, hosting ..shared hosting
and vps hosting,dedicated hosting , cloud hosting , browser is comunicatore which connect with
server…domain is website address
• How to cheak website speed and quality…….used paid speed insights and get metrix….we add
CDN if traffic come from different countries which distribute the server
 • Image usually less than 100kb
• How to decrease website speed…….minify css and js files, asynchronous loading of js and css
files, defer large size elements or you can add lazy load, choose hosting according to ur
requirements, media compression, converts image in next generation formate, defiantly addd
browser caching browser caching store data for previous visitor, applay content delivery
network (CDN), optimize ur css, enable lazy load, time to time cheak ur website speed
• Introduction of Off page SEO……….checklist…..aisi techniques jo hm website sa bahir krty ha
..main goal off page seo is to bring audience & links from high authority platforms
Link building stratigies:
1. search engine submission……submit Ur website on search engine using
freewebsubmission.com
2. free classified submission……..meanse apni product ya service ki posting ..DA must be 50
jis pr b ap apna products etc list kry……webhospitality.com
3. image submission………..pintrest is best plateform ….. here we post with our website link
other websites flicker.com
4. pdf/ppt submission…….in ppt add hyperlink of ur website…..for sharing use ….ppt
submission list/ppt submission list……slide share.com…. now same as pdf creat
hyperlink and last ma website ka link likhna ha documrnt
5. social bookmarking……..kisi b page ko save krna book mark krlaty ha jo k bad ma km
asky….is ma km share krna ha links or quality ka khas khyal rakhna ha, phly thi imp ab
nhi ha itni yah my achi hi website pr krni ha…….use pintrest,reddit,scoopit
6. forum posting……..its a platform like debating jha pa log akr discussion krty ha….jis b
forum ma participate kry wo relevant hona chahya or quality ma compromise nhi
hoga…..use let’sdiskuss, quora…there are several websites lkin hm na DA ka khas khyl
rakhna ha
7. guest blogging……. For posting we search according to their content website for search
we us guest post ‘’topic name’’ DA/PA ka khyal must rakhna ha popular site
readwrite.com
8. press release submission……. publish on journalism news worthith content…. post ur
news wrorthy content on press release submission then first cheak DA and PA of that
website on from MOZ…….it long term process
9. infographic submission……….information using graphics…. Use pintrest ,visually, redit,
flicker, slideshare.cm
10. video submission……..must be related to ur niche and interesting……use youtube, vimeo
,scoopit
11. Q&A submission……question and answer…….quora,Linkden,answer.com
12. Article submission………….. relevancy must in ur article or article submission
website…..sites.google.com, Quora in it u can answer in the form of article,article
submission websites must cheak DA /PA of ur websites where u want to upload aik
aricle ma aik hi link generate kr skty ha

Are backlinks important……jb koi external website mari website ka link apna content ma dalti ha to
called backlinks……. Why backlinks spam……jb back links creat kro to achi authority wali website sa loo or
quality link hoo to spam nhi hoga …..why its imp….audience , crawler
Why do follow & no follow backlinks……….do means agr b pr crawling horhi ha to mari pr b hogi , no
meanse agr os pr crawling horhi ha to mari pr na hoo…….how to addd no follow…agr koi b link na ho to
do foloow by default hota ha…do follow link is given to a high authority websites e.g Wikipedia, google,
for copyrightd content… how to get follow link… high quality content , high authority of ur websities,
less spamming, do follow zyada ho no follow km ho

What is domain and page authority PA/DA……authority is an seo concept that refers to the strength or
score of a given website…..DA……..complete website’s authority…….PA…….complete page
authority…….google doesn’t rank website on basis of DA or PA but it imp for back links……moz.com
calculates PA and DA on basis of no of backlins…. Hm on websites ka PA or DA cheak kry ga jin pr hm
backlinks creat kry ga…….how to cheak DA and PA……domain authority cheaker by moz.com u can also
add extension mozbar

Off pgae seo……apni website ki publicity apni website sa bahir nikl kr

Link building through search engine submission……..freewebsubmission.com …spam score 10 sa km

hoo…..is k liya apna DA ko dekhna ha DA acha hoga to hi hm DA must be 50 to 50%

Google mahm website submit krty ha using search engine console

Paid links count in spam