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Chapter 7!!

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7 views1 page

Chapter 7!!

Uploaded by

sara aldossary
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Search engine optimization (SEO) – the method of improving a website's ranking on relevant search engines to increase organic

(free, natural) traffic.


Why SEO is important?
1. Good Source of Website Traffic
2. Cost-Effective
3. Builds Trust, Credibility, and Brand Recognition
4. Connects with Customers

Search engine functions/


 Crawling
 Indexing – process of creating index for all the crawled web pages & keeping them into giant database from where it can
later be retrieved.
 Ranking

SEO methodology/

Web site architecture/


Improve loading Improve internal links Include XML sitemap
-Reduce number of http requests by combining - Using anchor text
files. - Using links that are natural for the reader. X
-Use the Content Distribution Network (CDN) - Using relevant links
-Enable compression.
-Leveraging browser cache

Metadata management/
Domain name Descriptions keywords
-Short -Keeping short title length are words or phrases that describe optimally a
-Recognizable -Including friendly invitation web page’s content.
-catchy & easy to remember. -Provide web page value proposition to the
-not associated with keywords identifying the product. customer.
-Discoverable by search engines

Key words selection criteria/


Volume Competition Relevancy Intent
higher the search volume, the more lower the competition, the more likely Relevant keywords to product web or that show commercial intent are
potential traffic to ur site. u are to rank for the keyword. category page to the search term = high high ranked by search engines.
ranking by search engines.

Content management/
Some of the techniques of creating high ranked content are the following:
 Matching content with keywords.
 Creating content that goes deeper & farther into a topic.
 Using keyword and LSI rich phrases.
 Keeping paragraphs short and targeted to audience.

SEO tools – Screemingfrog Web site Architecture/


 Analyse page titles & meta descriptions during crawl & identify that are long, short, missing, or duplicated across ur site.
 View URLs blocked by robots.txt, meta robots or X-Robots-Tag directives.
 Discover exact duplicate URLs with an md5 algorithmic check.

SEO tools – SEMRUSH keyword performance/


 Get a quick understanding of competitors’ keyword rankings.
 SEO professionals are utilizing IT tools to optimize the performance & evaluate site architecture.
 See competitors’ best keywords.

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