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Video Ads - Guidelines & Specifications - Gslide

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103 views2 pages

Video Ads - Guidelines & Specifications - Gslide

Uploaded by

folkesy1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Guidelines & Specifications

for Video Ads

Landscape/Horizontal Aspect Ratio Video


▶ 16:9 (for example, 640x360) avi, .mov, .mp4, .m4v, .mpeg, .mpg, .oga, .ogg, .ogv,
.webm, .wmv
▶ 4:3 (for example, 640x480)

Portrait/Vertical Aspect Ratio Audio


MP3 or AAC preferred
▶ 9:16 (for example, 360x640)

▶ 3:4 (for example, 480x640)


VAST 2.0 or VPAID
Ad Format A public or unlisted YouTube URL is recommended. Otherwise,
for each video ad served in the VAST tag,
▶ Pre-Roll, mid-roll and post-roll video there needs to be a minimum of 2 separate nodes
ads with or without a companion included — one for MP4 and WebM video formats.
▶ In-Stream (In Player, In App)

▶ Interactive Pre-Roll (VPAID only)


Companion Ads (Optional)

Maximum File Size Unit Sizes

Up to 1GB (individual exchanges may have ▶ 300x250: Most common


different maximum file sizes) ▶ 300x60: Less common

▶ 728x90: Less common


Maximum Frame Rate
24 FPS
File Types
Image: Static GIF, JPG or PNG
Video Length
Maximum File Size and Frame Rate
▶ Less than 15 seconds (recommended)

▶ 15 seconds ▶ Up to 20K file size

▶ 20 seconds ▶ 18-24 FPS

▶ 30 seconds

▶ 60 seconds
Animation Length
▶ At least 90 seconds ▶ Host-initiated play: 15 seconds

▶ User-initiated play: 4 minutes

www.sojern.com
Guidelines & Specifications
for Video Ads

Creative Implementation
Expandable Video Ad Guidelines DCM-hosted Videos
Audio is not allowed for companion ads. Advertisers that use DoubleClick Campaign Manager
can add companion ads to their in-stream video creatives.
Creative needs to have a specified click-through URL. The companion will sync to Bid Manager along with the
When clicked on it must open in a new window. creative.

The majority of VPAID (interactive videos) are Flash.


If they run in Chrome, the video will be paused Third-party VAST tags
automatically. VAST 2.0 tags should be largely
unaffected as the majority are HTML5-compliant. You can include companion ads by reference within

All 3rd party ad tags are required to serve from secure the video creative’s XML file. Sojern will not count
servers (https). In addition, any image, pixel or video
impressions for companion ads separately. Contact
that is called during the serving of the creative must
originate from a secure server. (It is not mandatory
your third-party ad server for details on how it tracks
to serve video ads from a third party.)
metrics for video ads with companions.
Creative can be updated with the skippable flag. Generally,
any ad beyond ones that qualify for a Most exchanges sell video companions as a
15 second slot must be skippable. “complementary” ad unit which may not be
guaranteed to serve.
Support all ad video servers that are
VAST 2.0 compliant.

No restriction on the file size of the backup


GIF/JPG but is dependent on the individual
exchange requirements.

Note, all video creative uploaded will be transcoded into the


following formats (downscaling only, no upscaling):

▶ FLV: 426x240, 640x360, 854x480

▶ 3GPP: 176x144, 320x240

▶ MP4: 640x360, 1280x720

▶ WEBM: 640x360, 854x480, 1280x720, 1920x1080

www.sojern.com

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