https://docs.google.

com/document/d/1a8phYS4Qbkq5Uv1o7lYZOi_tcsX2wMDskE-qcatG208/

Browser-Side Tracing
Page View Event Setup
Parameter Name Value
event_name page_view

Trigger All Pages

ViewContent Event Setup

Parameter Name Variable Name Value
event_name ViewContent
content_type product_group/ product
item_name dlv - item_name ecommerce.items.0.item_name
content_ids dlv - item_id ecommerce.items.0.item_id
value dlv - item_price ecommerce.items.0.price
currency dlv - currency ecommerce.currency

Trigger view_item

AddToCart Event Setup

Parameter Name Variable Name Value
event_name AddToCart
content_type product_group/ product
content_name dlv - item_name ecommerce.items.0.item_name
content_ids dlv - item_id ecommerce.items.0.item_id
value dlv - item_price ecommerce.items.0.price
currency dlv - currency ecommerce.currency

Trigger add_to_cart
 InitiateCheckout Event Setup
Parameter Name Variable Name Value
event_name InitiateCheckout
content_type product_group/ product
content_name CJS - product names function() {
var itemsArray = {{dlv -
ecommerce_items}};

if (itemsArray && itemsArray.length > 0) {

return itemsArray.length === 1 ?
itemsArray[0].item_name :
itemsArray.map(function(product) {
return product.item_name;
});
}
return undefined;
}
content_ids CJS - product ids function() {
var itemsArray = {{dlv -
ecommerce_items}};

if (itemsArray && itemsArray.length > 0) {

return itemsArray.length === 1 ?
itemsArray[0].item_id :
itemsArray.map(function(product) {
return product.item_id;
});
}
return undefined;
}
value dlv - value ecommerce.value
currency dlv - currency ecommerce.currency
Only Variables dlv - ecommerce_items ecommerce.items

Trigger begin_checkout
 Purchase Event Setup
Parameter Name Variable Name Value
event_name Purchase
content_type product_group/ product
content_name CJS - product names function() {
var itemsArray = {{dlv -
ecommerce_items}};

if (itemsArray && itemsArray.length > 0) {

return itemsArray.length === 1 ?
itemsArray[0].item_name :
itemsArray.map(function(product) {
return product.item_name;
});
}
return undefined;
}
content_ids CJS - product ids function() {
var itemsArray = {{dlv -
ecommerce_items}};

if (itemsArray && itemsArray.length > 0) {

return itemsArray.length === 1 ?
itemsArray[0].item_id :
itemsArray.map(function(product) {
return product.item_id;
});
}
return undefined;
}
value dlv - value ecommerce.value
currency dlv - currency ecommerce.currency
Only Variables dlv - ecommerce_items ecommerce.items

Trigger purchase
 Server-Side Tracing
Google Tag Configuration Settings Variable
Variable Value
server_container_url Server URL
send_page_view true/false

page_view event according to GA4 schema

Required parameters Value
event_name page_view
event_id {{Event id}}
x-fb-ck-fbp {{fbp}}
x-fb-ck-fbc {{fbc}}
event_time {{Event Time}}
first_party_collection true

Variables
Variable Value
Event id user-defined variable with custom template
First party cookie _fbp
First party cookie _fbc
Event Time function() {
return Math.round(new Date().getTime() / 1000);
}
 view_item event according to GA4 schema
Required parameters Value
event_name view_item
event_id {{Event id}}
x-fb-ck-fbp {{fbp}}
x-fb-ck-fbc {{fbc}}
event_time {{Event Time}}
first_party_collection True
x-fb-cd-content_type product
x-fb-cd-content_name {{dlv - item_name}}
x-fb-cd-content_ids {{dlv - item_id}}
value {{dlv - item_price}}
Currency {{dlv - currency}}
items {{ ecommerce.items }}

AddToCart event according to GA4 schema

Required parameters Value
event_name add_to_cart
event_id {{Event id}}
x-fb-ck-fbp {{fbp}}
x-fb-ck-fbc {{fbc}}
event_time {{Event Time}}
first_party_collection true
x-fb-cd-content_type product
x-fb-cd-content_name {{dlv - item_name}}
x-fb-cd-content_ids {{dlv - item_id}}
value {{dlv - item_price}}
Currency {{dlv - currency}}
items {{ecommerce.items}}

Checkout event according to GA4 schema

Required parameters Value
event_name begin_checkout
event_id {{Event id}}
x-fb-ck-fbp {{fbp}}
x-fb-ck-fbc {{fbc}}
event_time {{Event Time}}
first_party_collection True
x-fb-cd-content_type product
x-fb-cd-content_name {{cJS - product names}}
x-fb-cd-content_ids {{cJS - product ids}}
value {{dlv - item_price}}
Currency {{dlv - currency}}
items {{ecommerce.items}}
 Purchase event according to GA4 schema
Required parameters Value
event_name purchase
event_id {{Event id}}
x-fb-ck-fbp {{fbp}}
x-fb-ck-fbc {{fbc}}
event_time {{Event Time}}
first_party_collection True
x-fb-cd-content_type product
x-fb-cd-content_name {{dlv - item_name}}
x-fb-cd-content_ids {{dlv - item_id}}
x-fb-cd-content_category {{dlv-category}}
value {{dlv - item_price}}
Currency {{dlv - currency}}
items {{ecommerce.items}}
user_data.email_address {{dlv - email}}
user_data.phone_number {{dlv - phone}}
user_data.address.first_name {{dlv - first name}}
user_data.address.last_name {{dlv - last name}}
user_data.address.address_1 {{dlv - address}}
user_data.address.country {{dlv - country}}
user_data.address.city {{dlv - city}}
user_data.address.postal_code {{dlv - postal code}}
transaction_id {{dlv - transaction_id}}
shipping {{dlv - shipping}}
{{dlv – tax}}
{{dlv – affiliation}}
{{dlv – coupon}}

Variabls
dlv - email orderData.customer.billing.email
dlv - phone orderData.customer.billing.phone
dlv - first name orderData.customer.billing.first_name
dlv - last name orderData.customer.billing.last_name
dlv - address orderData.customer.billing. address_1
dlv - country orderData.customer.billing.country
dlv - city orderData.customer.billing.city
dlv - postal code orderData.customer.billing.postcode
dlv - transaction_id ecommerce.transaction_id
dlv - shipping ecommerce.shipping
dlv - tax ecommerce.tax
dlv - affiliation ecommerce.affiliation
dlv - coupon ecommerce.coupon