0% found this document useful (0 votes)
51 views9 pages

Unit 2 Communication

Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
51 views9 pages

Unit 2 Communication

Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 9

Himasish sir’s Notes Himasish Paul (NET)

HP’s Classes, Silchar -788004 8638555439


Learn with Simplicity
Unit 2: Effective Communication

1. What are barriers to communication?


Ans: A communication barrier is anything that comes in the way of receiving and understanding messages sent
to another to convey his ideas, thoughts, or any other information. These various barriers of communication
block or interfere with the message that someone is trying to send. There are numerous barriers to effective
communication that can come in the way. It happens because the message sent by the sender might not be
understood exactly as it is meant to be. It can get distorted during the communication exchange.
The barriers may be categorized into the following groups:
a. Semantic Barriers
b. Physical Barriers
c. Organizational Barriers
d. Psychological barriers
e. Linguistic barriers
f. Cultural Barriers

a. Semantic Barriers: The Semantic Barriers refer to the misunderstanding between the sender and
receiver arising due to the different meanings of words, and other symbols used in the communication.
Semantic barriers usually arise when the information is not in simple language and contains words or
symbols that have multiple meanings. The following are the main language barriers:
i. Bad Expression: The message is not formulated properly and the language used is so difficult
that the recipient could misinterpret it.
ii. Symbols, or Words with Different Meanings: There are several words that carry different
meanings and often, people get confused with these words and interpret them differently due to
the difference in their educational and social backgrounds. Such as, the word “Crane” has
different meanings as shown in the sentences below:
The bird sanctuary is full of cranes.
The builder used a crane to lift heavy steel rods.
The girl has to crane her neck to watch the movie.
iii. Faulty Translation/poor vocabulary: Sometimes, the sender translates the message as per his
level of understanding irrespective of the recipient’s comprehension level. For example, a
manager collected information from his superiors and subordinates and translated the same
information to all his employees, according to the understanding level of the superiors, and this
led to the misinterpretation of the message.
iv. Unclarified Assumptions: Sometimes the sender creates assumptions about certain things that
he feels the receiver must know about it and focuses only on the subject matter. But in the case
of a special message, if the assumptions are vague and unknown to the receiver then the
communication might get adversely affected.
v. Unclarified Assumptions: Sometimes the sender creates assumptions about certain things that
he feels the receiver must know about it and focuses only on the subject matter. But in the case
of a special message, if the assumptions are vague and unknown to the receiver then the
communication might get adversely affected.

b. Physical Barrier: A physical barrier to communication can be defined as an element or a physical factor
that acts as a distraction to hinder the flow of communication. A physical barrier can be natural or human-
made and is easy to spot. Noise, bad architecture and closed doors are all physical barriers to listening.
Even a network disturbance due to a thunderstorm can be considered as one of the examples of physical
barrier.
i. Workplace Architecture: A poorly designed workplace can create a physical barrier. Employees
find it difficult to communicate with their seniors if they sit far away or on different floors.
ii. Distance: Geographical distance is a major cause of physical barriers. It prevents personal
communication, which is substituted by phone calls, video conferences, messages or emails.
Network issues are common and long-distance communication can experience obstacles of poor
reception or slow internet.
Himasish sir’s Notes Himasish Paul (NET)
HP’s Classes, Silchar -788004 8638555439
Learn with Simplicity
iii. Time: Limited time or different time zones can both create a physical barrier between two
people. The sender must construct a concise message for the receiver if time is limited. This
ensures conveying crucial information in the absence of a detailed conversation.
iv. Environment: Environmental conditions can affect the flow of information. Thunder can create
noise that interferes with hearing. Lightning and heavy rain can cause faults in mainframes and
disturbances in signals. Heat can cause fires that can damage wiring or lead to fires. Cold
temperatures can also disrupt communication by freezing lines and open systems.

c. Organisational Barriers: The term “organizational barriers” refers to restrictions on employee


communication that could lead to a company’s commercial failure.
i. Environmental Barriers: This kind of organizational barrier includes all the physical obstacles
that might affect an organization’s ability to communicate with its employees, customers or
suppliers. This is due to noisy workplaces, technological troubles, climatic factors etc.
ii. Interpersonal Communication Barriers: This type of organizational barrier is perhaps the
most common, particularly as businesses grow. Poor communication among teams can be
caused by a breakdown in working relationships and can hamper a project. A lack of confidence
among employees might cause it.
iii. Cultural Barriers: These types of organizational barriers can occur among employees who
don’t understand each other’s culture or background. With organizations becoming more global,
these kinds of barriers have become more common.
iv. Decision-Making Barriers: Poor communication skills cause these types of hurdles among
managers. This can be a big organizational barrier to communication, as teams try hard to
achieve their goals. It may block them from reaching their targets because of the lack of
motivation or understanding within the workforce.
v. Remote Working Barriers: The pandemic forced the world into remote work mode almost
overnight. While it has allowed us all to continue work through multiple lockdowns, it has also
brought along with it some unique challenges. Listening is more difficult when we’ve been
saturated with Zoom calls all day. Even our ability to concentrate diminishes with the number of
meetings increasing in a remote environment

d. Psychological barriers: The psychological barrier of communication is the influence of psychological


state of the communicators (sender and receiver) which creates an obstacle for effective communication.
Causes of psychological barriers are:
i. Lack of Attention: When a person’s mind is distracted or preoccupied with other things, the
person is not able to form proper messages, listen to what others tell him/her, interpret the
message as required and give proper feedback.
ii. Poor Retention: Retention of information is the capacity of the memory of the brain to store
information. The Brain does not store all the information it comes across, but only the ones it
deems useful for future. So, half the information is lost in the retention process.
iii. Distrust and Defensiveness: Communication is successful when the communicators trust each
other. Lack of trust makes them derive negative meaning of the message and they ignore the
message.
iv. Perception, Viewpoint, Attitudes, and Opinions: Perception is the mindset using which people
judge, understand, and interpret everything. Each person has his/he own perception of reality
which is shaped by mental and sensory experiences. Perception is very personal and sometimes
it creates different meanings of the same message.
v. Emotion: Anyone who isn’t in a good mood is likely to talk less or talk negatively. A
preoccupied mind is not good at communicating. For example, when a person is angry, he/she
might say things they regret later.
e. Linguistic barriers: Language or linguistic barriers are the most common types of communication
barriers in the workplace. It causes misunderstandings and misinterpretations among coworkers, straining
their interpersonal relationships. However, language is needed for any kind of communication, whether
it’s verbal, non-verbal or even sign language. Linguistic barriers primarily occur because people speaking
Himasish sir’s Notes Himasish Paul (NET)
HP’s Classes, Silchar -788004 8638555439
Learn with Simplicity
different languages are unable to understand one another. There is a breakdown in language and
communication.
f. Cultural Barriers: Cultural barriers to communication refer to the challenges that arise from differences
in cultural backgrounds, customs, values, and communication styles, which can break effective
understanding and interaction between individuals from different cultures. These barriers can slow down
the flow of information and lead to misinterpretations, ultimately affecting the quality and efficiency of
communication. Cultural barriers can appear in various forms, including language differences, non-
verbal communication variances, social customs and norms, and perception and interpretation
disparities.

2. How to overcome communication barriers?


Ans:
a) Eliminating differences in perception: The organization should ensure that it is recruiting the right
individuals on the job. It’s the responsibility of the interviewer to ensure that the interviewee has command
over the written and spoken language. There should be a proper Induction program so that the policies of the
company are clear to all the employees. There should be proper training conducted for required employees
(for eg: Voice and Accent training).
b) Use of Simple Language: Use of simple and clear words should be emphasized. Use of ambiguous words
and jargon should be avoided.
c) Reduction and elimination of noise levels: Noise is the main communication barrier that must be overcome
on a priority basis. It is essential to identify the source of noise and then eliminate that source.
d) Active Listening: Listen attentively and carefully. There is a difference between “listening” and “hearing”.
Active listening means hearing with a proper understanding of the message that is heard. By asking questions
the speaker can ensure whether his/her message is understood or not by the receiver in the same terms as
intended by the speaker.
e) Emotional State: During communication, one should make effective use of body language. He/she should
not show their emotions while communicating as the receiver might misinterpret the message being
delivered. For example, if the conveyer of the message is in a bad mood then the receiver might think that
the information being delivered is not good.
f) Simple Organizational Structure: The organizational structure should not be complex. The number of
hierarchical levels should be optimum. There should be an ideal span of control within the organization.
Simpler the organizational structure, the more effective will be the communication.
g) Avoid Information Overload: The managers should know how to prioritize their work. They should not
overload themselves with the work. They should spend quality time with their subordinates and should listen
to their problems and feedback actively.
h) Give Constructive Feedback: Avoid giving negative feedback. The contents of the feedback might be
negative, but it should be delivered constructively. Constructive feedback will lead to effective
communication between the superior and subordinate.
i) Proper Media Selection: The managers should properly select the medium of communication. Simple
messages should be conveyed orally, like: face-to-face interaction or meetings.
Use of written means of communication should be encouraged for delivering complex messages. For
significant messages, reminders can be given by using written means of communication such as: Memos,
Notices etc.
j) Flexibility in meeting the targets: For effective communication in an organization the managers should
ensure that the individuals are meeting their targets timely without skipping the formal channels of
communication. There should not be much pressure on employees to meet their targets.
3. Write down the essentials for effective communication.
Ans: Effective communication is the process of exchanging ideas, thoughts, opinions, knowledge, and data so
that the message is received and understood with clarity and purpose. When we communicate effectively, both
the sender and receiver feel satisfied.
For communication to be effective, it must be clear, correct, complete, concise, and compassionate.
We consider these to be the 5 C’s of communication, though they may vary depending on who you’re asking.
In evolving an effective system of communication, the management should consider the following
essentials for effective communication:
Himasish sir’s Notes Himasish Paul (NET)
HP’s Classes, Silchar -788004 8638555439
Learn with Simplicity
(1) Clarity of Information:
Commenting on the ‘communication realism’ Terry says that first essential of effective communication is
to ‘inform yourself fully’. It implies that first of all the communicator must be clear in his mind with the
information he wants to communicate. Communication should always be in common and easily
understandable language so that it may not be misunderstood by the persons receiving it.
(2) Adequacy of Message:
The message to be communicated should be adequate and complete in all respects since incomplete
information turns out to be dangerous from the viewpoint of business. The adequacy of information being
transmitted depends upon the intellectual capabilities of the parties concerned.
(3) Consistency of Message:
The message to be communicated should not be mutually conflicting rather it should be in line with the
overall objectives, policies, programs, and procedures of the organisation. Self-contradictory messages
always create chaos and confusion in the organization which is highly detrimental to the efficient running
of the enterprise. If the message is amended from the previous one, the fact should be clearly stated so that
the chances of confusion can be reduced.
(4) Feedback:
Feedback is an important method of ensuring effective communication. It refers to the confirmation of the
idea communicated whether the message has been understood by the receiver in the same sense in which
the sender makes or whether the recipient agrees or disagrees to the proposal of the communicator, makes
it essential on the part of the sender to confirm it from the receiver.
(5) Understanding the Receiver:
Understanding is the main aim of communication. The communication must create proper understanding
in the mind of the receiver.
(6) Consultation:
It is generally desirable to consult others in planning communication. This will provide additional insight
and objectivity to the message. An important advantage of consultation will be that those who have been
taken into confidence while planning communication will lend active support.
(7) Determine Medium:
After having decided the subject matter it should be determined as to how best this message is to be
communicated. All aspects of oral or written communication must be carefully examined.
(8) Tone and Content:
The communicator must be careful about the language he uses while speaking or writing. His tone,
expression and emotion will have a definite impact on the effectiveness or otherwise of what he is trying
to communicate.
(9) Timing and Timeliness:
Proper attention should be given to the timing and timeliness of the communication. The same message
will be received or responded differently by different individuals and groups at one time and differently by
the same individuals and groups at different times.
Moreover, it is also necessary that information should be given in time as out-of-date information is as bad
as or worse than none at all.
(10) Support with Action:
It is highly necessary that the actions of the communicator should support his communication. This is
because action speaks louder than words. The most persuasive communication, it should be noted, is not
what one says but what one does.
(11) Listening:
A very important aspect of effective communication is that executives and supervisors should be good
listeners. It is dangerous to be inattentive or indifferent when others are attempting to communicate.
(12) Environment of Trust and Confidence:
F.E. Fischer has pointed out that ‘communication grows best in a climate of trust and confidence’. Every
effort should, therefore, be made to win confidence by reporting facts honestly.

4. Write a note on interactive model of communication.


Ans: The interactive model of communication is a method that involves exchanging ideas, information, or
messages consistently. It's a nonlinear communication model that prioritizes message engagement. This model
Himasish sir’s Notes Himasish Paul (NET)
HP’s Classes, Silchar -788004 8638555439
Learn with Simplicity
suggests all participants switch between being receivers and senders to convey feedback within physical and
psychological contexts. Rather than depicting communication as a linear, one-way process, the interactive model
encourages feedback, making communication a two-way process.
Interactive communication may be verbal or non-verbal and can occur between machines and people. For
example, operating an ATM depicts interactive communication between you and the machine, as you provide
your card details and see display messages.
Benefits of using the interactive communication model
Here are significant benefits of making information exchange more interactive:
i. Real-time Feedback: One of the primary benefits of interactive communication is the ability to receive
immediate feedback. This helps in clarifying messages, resolving misunderstandings, and adjusting the
communication process in real-time to ensure the message is effectively conveyed.
ii. Enhanced Understanding: Interactive communication allows for two-way dialogue, which promotes
better comprehension. Both the sender and receiver have the opportunity to seek clarification, ask
questions, and provide additional information, leading to a more complete and accurate understanding of
the message.
iii. Improved Problem Solving: In situations where communication involves complex issues or problem-
solving, interactive communication is invaluable. It enables collaborative thinking and brainstorming,
leading to more effective solutions and decision-making.
iv. Building Relationships: Interactive communication fosters rapport and trust between individuals or
groups. By engaging in meaningful dialogue and showing that one is receptive to others' input,
relationships can be strengthened, both in personal and professional settings.
v. Adaptability: Interactive communication is adaptable and flexible, as it allows for adjustments based on
the feedback received. This is particularly important in dynamic and rapidly changing situations where
one-way communication might be insufficient.
vi. Engaging and Inclusive: Interactive communication is inherently more engaging because it encourages
active participation. It also promotes inclusivity by giving all parties a voice, allowing for diverse
perspectives and ideas to be heard and considered.
vii. Conflict Resolution: When conflicts or disagreements arise, interactive communication provides a
structured and respectful platform for addressing and resolving these issues. Open dialogue and active
listening can help find common ground and reach mutually agreeable solutions.
viii. Effective Teaching and Learning: In educational contexts, interactive communication models, such as
the Socratic method, promote critical thinking, active engagement, and better retention of information.
Students are encouraged to ask questions and participate in discussions, leading to deeper learning
experiences.

Limitations of interactive communication:


i. Complexity: Interactive communication involves multiple parties engaging in a conversation or
dialogue. This complexity can lead to misunderstandings, misinterpretations, and confusion,
particularly in large groups or when dealing with intricate topics.
ii. Time-Consuming: Interactive communication can be time-consuming, especially when there are many
participants or when discussions go into great detail. This can be a limitation when quick decisions or
disseminating information to a large audience is required.
iii. Inefficiency: In some cases, the back-and-forth nature of interactive communication can lead to
inefficiency. Simple messages or information that could be conveyed quickly through one-way
communication may get bogged down in lengthy discussions.
iv. Coordination Challenges: Coordinating and managing interactive communication can be challenging,
especially in large organizations or when working with diverse teams. Ensuring that everyone is on the
same page and actively participating can be difficult.
v. Miscommunication: Misunderstandings, misinterpretations, and conflicts can arise more easily in
interactive communication due to the potential for multiple perspectives, tones, and interpretations of
messages. This can lead to communication breakdowns.
vi. Noise and Distractions: In an interactive setting, there can be more distractions and noise, both physical
and psychological, which can hinder effective communication. These distractions can reduce the clarity
of messages and make it more challenging to focus.
Himasish sir’s Notes Himasish Paul (NET)
HP’s Classes, Silchar -788004 8638555439
Learn with Simplicity
vii. Uneven Participation: Not all participants may contribute equally in interactive communication, which
can lead to imbalances in the flow of information and ideas. Some people may dominate the
conversation, while others remain passive.
viii. Sensitive Topics: When dealing with sensitive or controversial topics, interactive communication can
be challenging, as it may lead to heated arguments, emotional responses, or difficulties in maintaining
a constructive discussion.
ix. Technical Challenges: Interactive communication often relies on various communication tools and
technologies, such as video conferencing, instant messaging, or collaboration software. Technical issues
can disrupt the flow of communication.
5. What are the different modes of interactive communication model.
Ans: The interactive communication model encompasses several different modes of communication that enable
two-way or multi-way exchanges of information and ideas. These modes provide various channels and methods
for people to interact and engage with one another. Here are some of the key modes within the interactive
communication model:
i. Face-to-Face Communication: This is the most direct and immediate form of interactive
communication, where individuals engage in direct, in-person conversations. It includes verbal and non-
verbal cues, such as body language and facial expressions.
ii. Telephone Communication: Although it lacks visual cues, telephone communication allows for real-
time interaction between individuals who are not in the same physical location. It can be a useful mode
for conducting interviews, meetings, or resolving issues remotely.
iii. Video Conferencing: Video conferencing platforms, such as Zoom or Microsoft Teams, enable
individuals to have live, visual interactions over the internet. It combines the benefits of face-to-face
communication with the convenience of remote interaction.
iv. Instant Messaging and Chat: Text-based communication through messaging apps or chat platforms
allows for real-time, written exchanges. This mode is often used for quick questions, informal
conversations, and remote collaboration.
v. Email Communication: Email is a widely used mode for interactive communication in both personal
and professional contexts. It enables asynchronous exchanges of messages, documents, and information.
vi. Social Media: Platforms like Facebook, Twitter, and LinkedIn facilitate interactive communication
through posts, comments, and direct messaging. They are used for personal connections, professional
networking, and content sharing.
vii. Collaboration Software: Tools like Slack, Microsoft Teams, and Google Workspace provide a platform
for team collaboration. They offer features like real-time chat, document sharing, and project
management.
viii. Webinars and Webcasts: These are modes of interactive communication for broadcasting information
to a large audience while allowing for Q&A sessions or polls. Webinars are typically more interactive,
while webcasts are more one-way.
ix. Discussion Forums and Online Communities: These platforms facilitate group discussions on specific
topics, enabling participants to ask questions, share knowledge, and engage in threaded conversations.
x. Blogs and Vlogs: Blogging and video blogging (vlogging) offer a platform for individuals to express
their thoughts, opinions, and expertise while allowing readers or viewers to comment and engage in
discussions.
xi. Podcasts: Podcasts provide audio-based interactive communication, where hosts and guests discuss
various topics. Listeners can engage by leaving comments, reviews, or reaching out to the creators.

6. Write a note on non-interactive model of communication.


Ans: The non-interactive model of communication, often referred to as the one-way communication model, is
a traditional and straightforward approach to conveying information from a sender to a receiver without an
active or immediate response. In this model, communication is essentially a linear process with limited
opportunity for feedback or dialogue. In the non-interactive model, communication follows a one-way path
from the sender to the receiver. The sender transmits a message, which the receiver passively receives and
interprets. There is no mechanism for the receiver to respond directly to the sender. The primary purpose of non-
interactive communication is to convey information, knowledge, news, or entertainment to the audience. It
serves as a means of sharing ideas, facts, and stories.
Himasish sir’s Notes Himasish Paul (NET)
HP’s Classes, Silchar -788004 8638555439
Learn with Simplicity
Advantages:
The non-interactive model of communication, which involves one-way communication from a sender to a
receiver without active or immediate feedback, offers several advantages in various contexts. While interactive
communication models allow for more engagement and dialogue, non-interactive communication has its own
set of benefits, including:
a) Clarity and Precision: In non-interactive communication, the sender can carefully craft the message and
ensure that it is clear, concise, and to the point. This is particularly important in situations where precision
is critical, such as formal reports, legal documents, or technical manuals.
b) Control: The sender has greater control over the message and its delivery in non-interactive
communication. There is less risk of the message being altered, misinterpreted, or diluted during
transmission, which is essential for conveying official information or maintaining a consistent brand image.
c) Reach: Non-interactive communication can reach a large and potentially diverse audience simultaneously.
Mass media, such as television, radio, and newspapers, can disseminate information to a broad
demographic, making it a valuable tool for reaching the masses.
d) Efficiency: One-way communication can be more efficient in situations where immediate feedback or
response is not necessary. For example, when broadcasting a news bulletin, efficiency is key in delivering
information to a wide audience quickly.
e) Time-Shifted Consumption: Non-interactive communication allows receivers to consume the information
at their own pace and convenience. This is particularly relevant in print media (newspapers, magazines)
and recorded content (books, pre-recorded lectures) that people can read or view at a time that suits them.
f) Consistency: In non-interactive communication, the message remains consistent across all recipients.
There is no risk of variations in the message due to individual interpretations or real-time discussions,
which is important in conveying a unified message in corporate communications, branding, or official
statements.
g) Minimized Distractions: Without the need for immediate responses or discussions, non-interactive
communication can help minimize distractions for both the sender and receiver. It allows for a focused and
uninterrupted flow of information.
h) Archival Value: Non-interactive communication can be archived for future reference. Written documents,
recorded speeches, and broadcast media can be preserved and revisited, serving as a historical record of
events, knowledge, and culture.
Disadvantages:
While the non-interactive model of communication offers certain advantages, it also comes with several
disadvantages and limitations, particularly in today's fast-paced and interconnected world. Here are some of the
key disadvantages of non-interactive communication:
i. Lack of Feedback: Non-interactive communication lacks immediate feedback from the receiver. This
absence of feedback can make it challenging for the sender to gauge the effectiveness of the message,
ensure understanding, and address questions or concerns.
ii. Limited Engagement: Since non-interactive communication is one-way, it may fail to engage the audience
effectively. It can be less captivating and dynamic than interactive communication, potentially leading to
disinterest or information overload.
iii. Inflexibility: Non-interactive communication is often inflexible and unable to adapt to changing
circumstances or individual needs. It offers a fixed message that does not account for real-time updates or
customized responses.
iv. One-Size-Fits-All: The message in non-interactive communication is typically designed to reach a broad
audience, leading to a one-size-fits-all approach. This can result in messages that are less relevant or
personalized to individual recipients.
v. Limited Contextual Understanding: Without the ability to ask questions or seek clarification, receivers
of non-interactive communication may struggle to fully grasp the context and nuances of the message. This
can lead to misunderstandings or misinterpretations.
vi. Inability to Address Concerns: Non-interactive communication cannot address individual concerns,
objections, or queries raised by the audience. This limitation can result in unresolved issues and a lack of
trust in the communication process.
Himasish sir’s Notes Himasish Paul (NET)
HP’s Classes, Silchar -788004 8638555439
Learn with Simplicity
vii. Potential for Miscommunication: Without the opportunity for immediate clarification or correction,
miscommunication can occur. The receiver may misinterpret the message, and once an error is discovered,
it can be challenging to rectify.
viii. Lack of Emotional Connection: Non-interactive communication often lacks the emotional depth and
personal connection that can be established through face-to-face or interactive communication. This can be
a significant disadvantage when conveying sensitive or emotionally charged messages.
ix. Time Lag: In cases of non-interactive communication like written reports or publications, there may be a
time lag between message creation and message receipt. This can be a drawback when delivering time-
sensitive information.

7. What are the different modes of non-interactive communication model?


Ans: Non-interactive communication typically follows a one-way flow of information from a sender to a
receiver without active or immediate feedback. This model encompasses various modes and channels for
conveying messages to an audience. Here are some of the key modes of non-interactive communication:
i. Print Media: Print media includes newspapers, magazines, brochures, flyers, posters, and other materials
that are designed to be read by the audience. These are typically distributed to a wide readership, and the
audience consumes the content without the ability to provide immediate feedback.
ii. Broadcast Media: Broadcast media, such as television and radio, transmit information, news,
entertainment, and advertising to a mass audience. Viewers and listeners receive the content without direct
interaction with the broadcaster.
iii. Billboards and Outdoor Advertising: Billboards and outdoor advertisements present messages to the
public without any interaction. Passersby view the advertisements, but there is no immediate feedback
mechanism.
iv. Speeches and Lectures: Public speakers or lecturers address an audience in a non-interactive manner.
They deliver their message, and the audience listens without the opportunity for real-time questions or
dialogue.
v. Recorded Content: Content that is pre-recorded, such as audio recordings, podcasts, or video recordings
(e.g., documentaries, instructional videos), allows the audience to consume the information at their
convenience but without the ability to interact with the presenter.
vi. Press Releases: Organizations issue press releases to announce news or share information with the media
and the public. The information is presented in a one-way format and is typically used for official
announcements.
vii. Publications: Written publications, including books, research papers, academic journals, and reports, are
examples of non-interactive communication. Readers access the content as a static source of information.
viii. Advertisements: Advertisements in print, broadcast, or digital formats aim to deliver a marketing message
to consumers. While consumers may respond to the call to action at a later time, the advertisement itself is
non-interactive.
ix. Announcements and Notices: Official announcements, such as government notifications or company
announcements, are often made in a non-interactive manner. The information is presented, and the audience
receives it without direct input.
x. Websites and Online Content: While some online content is interactive (e.g., live chat or comment
sections), many websites present information in a non-interactive way. Users can browse and read content,
but they do not engage in direct real-time conversations with the website.
xi. Social Media Posts: While social media allows for interaction through comments and reactions, individual
posts are non-interactive. The message is delivered to the audience, and engagement occurs
asynchronously.
8. ‘Listening serves as a tool of communication’- Explain.
Ans: Listening is a crucial tool of communication, and it plays a fundamental role in the process of conveying
and receiving messages effectively. The statement "Listening serves as a tool of communication" implies that
listening is not just a passive or secondary element in the communication process; it is an active and crucial tool
that plays a central role in facilitating meaningful and successful communication. Following points will explain
this statement:
Himasish sir’s Notes Himasish Paul (NET)
HP’s Classes, Silchar -788004 8638555439
Learn with Simplicity
i. Active Engagement: Listening involves not just hearing the words spoken by the sender but also actively
engaging with the message. It signifies that the receiver is attentive and receptive to the communication
process.
ii. Understanding: Listening is essential for comprehending the message being communicated. It allows the
receiver to process the information, interpret its meaning, and gain insight into the sender's perspective,
thoughts, and emotions.
iii. Feedback: Listening provides a means for the receiver to offer feedback to the sender. Through active
listening, the receiver can signal their understanding, agreement, disagreement, or the need for clarification.
This feedback loop is crucial for effective communication.
iv. Clarification: Listening enables the receiver to seek clarification when a message is unclear or when there
are questions or doubts. This clarification process fosters better mutual understanding and helps prevent
misunderstandings.
v. Empathy: Listening allows the receiver to connect with the sender on an emotional level. It enables the
receiver to understand the sender's feelings, concerns, and perspectives, promoting empathy and rapport in
the communication process.
vi. Validation: Effective listening validates the sender's feelings and experiences. It acknowledges the sender's
emotions and experiences as important, which can enhance the quality of the relationship and foster trust.
vii. Problem-Solving: In problem-solving scenarios, listening is crucial for gathering information, identifying
issues, and working collaboratively to find solutions. Through active listening, the receiver can uncover
the root of the problem and contribute to problem resolution.
viii. Conflict Resolution: Listening serves as a valuable tool for resolving conflicts and disagreements. It
enables each party to express their concerns, listen to the other's perspective, and work towards finding
common ground or compromise.
ix. Decision-Making: In decision-making processes, listening to various viewpoints and arguments is critical.
It allows for a well-rounded understanding of the situation and helps in making informed and inclusive
decisions.
In summary, listening serves as a tool of communication because it is a dynamic and active process that
enhances the quality of communication. Through listening, individuals can understand, interpret, and respond
to messages effectively.

You might also like