UNIVERSITY OF PROFESSIONAL STUDIES, ACCRA

ENTREPRENEURSHIP DELELOPMENT

BUSINESS PLAN PRESENTATION

(GROUP 5)
 PESENTATION OUTLINE

• Executive Summary
• Mission Statement
• Motivation
• Merchandize
• Market
• Materials
• Machines
• Manufacturing
• Digitalisation
• Marketing
• Money
• Management
• Morality
• Milestone
• List of group members
 EXECUTIVE SUMMARY

Ventures Identity:

Name: Eduhome

Address: Trinity Avenue

Location: East Legon

Legal Entity: Company

Founders: Isaac Mannoh, Evans Amoah, Romeo Osei, Roland

Wolarsi, Joshuana Kornyoh, Erica Sedinam, Racheal Cann

Our business idea is to help students who are newly admitted into
universities allocate hostels, groom them and make sure they are
ready for their stay. After all, we will also tackle helping the managers
get the right students who are ready to abide by the rules and
regulations of the and take 10% of the hostel fees per student as our
income. Our target market is all students in universities across Ghana.

The vital thing distinguishing us from our competitors is the fact that
we will take the students through orientation and this will make us
attractive to the managers.

We are aiming at making an income of Ghc1,440,000 with a cost of

Ghc300,000 and make a profit of Ghc1,140,000 in our first year

With our team, we will all participate not just in contributing capital
but also be active in the process.
MISSION STATEMENT
Our mission is to assist students in Ghana who are newly

admitted into the university with allocating hostels by exposing them

to hostels around various campuses, orienting them and showing them
the rules and regulations of the various hostels

Breaking down the mission statement;

➢ Our target market will be all students in universities across

Ghana.
➢ We want to make it easy for newly admitted students in
universities allocate hostels without struggling.
➢ Our main target market is university students.
➢ With our company’s activities;
• We will be there to meet them on the day of admission.
• We will expose them to hostels around various campuses
like UG campus and UPSA campus.
• We will take them through orientation to expose them to
the rules and regulations of the various hostels. The
orientation will for the students will be done at the Bank of
Ghana Auditorium as shown below.
MOTIVATION
Our passion for helping people influened and motivated us to help and
support newly admitted students into universities allocate hostels and
make sure they are good enough to suit the expectations of the hostel
managers in terms of students who do not delibrately flaunt rules and
are law abiding.

Basically we realized an opportunity and decided to take advantage of

it .
MERCHANDIZE
We as an agency, our organisation simply focuses on rendering
services.

With our activities, we focus on;

➢ Helping students allocate hostels.

➢ We will also orient them.

It is already on the market that people who direct students to the

hostel managers usually bring in students who are not law adibing.

What makes us unique from them is that we will make sure we

groom the students, orient them and make sure they are ready before
we lead them to the managers. This will make us very attractive to the
managers and they will be willing to work with us.

Hence, our 10% will be assured.

MARKET
Our target market will be all students who are in the various
universities in Ghana. Based on market reseach we realized that, it is
will not be difficult reaching out to students and finding the right
student for the right manager is also quite complicated. For us, the
ability to reach the students we know will be easy, the reason being
that, since we are students it will be simple to reach them through
their various campuses and class groups and even at their hostels.

We will be also able to reach the students through social media

advertisment using platforms like youtube, snapchat, instagram and
whatsapp. We are looking foward to getting influencers to advertise
us too.

Starting with UPSA in the verification stage,the University will soon

commence the teaching learning of certain new courses.This will help
us gain the number of students since the number of students will
increase by number.

Futhermore, we believe in the newly elected president, His

Excellency John Dramani Mahama’s policy regarding free university
for all freshers. This policy will tackle and solve the problem of less
privillaged students in terms of financial support and could on way or
the other miss university enroll. Hence the population of the various
universities will increase.

The table below shows the potential annual growth for the first three
years.
 YEARS NUMBER OF STUDENTS

1 3,600

2 15,000

3 30,000

This is due to:

1.New programs by UPSA

2.Government policies by Mahama led administration

3.Social media advertisement.

MATERIALS

As service provider our most important raw materials we will be using

is the human resource and others may include;

➢ Papers for flyers and posters.

➢ We will need glue for pasting the posters which also fall under
raw materials.
➢ Our online advertisment will cause us to need mobile data.
MACHINES
In our operation, we will need

1. 2 mobile phones – Iphone X ( Ghc 2500 per Unit) giving us a

total of Ghc 5000.

2. 2 laptops – HP (Ghc 6000 per unit) totalling Ghc 12000.

3. Office space- Our office space will be a rented furnished Office

costing Ghc 24,000.
All these equipemnts will be acquired(not leased).In the next 2-5 years,
we will acquire new mobile phones, laptops and also get a new office
space in different regions due to our expansion.
MANUFACTURING
Our location will be at East Legon.

We decided to choose there because it is near most of universities like

University Of Ghana and UPSA and can easily reach the students.

With our location we have advantage because East Legon will give us;

➢ Access to good roads,

➢ Quality network and good roads.

In our operations, we hope to ensure good relations between

shareholders.

We will also ensure hospitability to our customers and workers.

Our business will be registered at the office of the registrar general at

which we will be given our ;

➢ Certificare of incorporation and certificate of trading.

Capital going to be used will be contributed by the members of the

organisation.

DIGITALIZATION
Talking about our digitalization process, we will take pictures of the
various hostels and put them on the JIJI app.

We will also move from just recording the names of students who are
interested on paper to creating a channel which we will record their
details. These channels may include Microsoft Word.

We intend to create a website which students will book though it.

MARKETING
Average price for a room per student will be Ghc 4,000.

In our first year we are looking at making a revenue of Ghc 1,400,000

and bearing a cost of Ghc 100,000. Advertising, promotion and other
expenses will sum up to Ghc 15,000. There will be a reserve of Ghc
50,000 for emergencies like flood and fire outbreak, making a total cost
of expenses Ghc 300,000. With Ghc 1,140,000 profit.

SALES TACTICS: Using social media platforms like whatsapp,

Snapchat and Instagram will support our marketting app, JIJI.

We will have our contacts available which will help the students reach
us easily. We are looking foward to get influencers like Kalyjay and
Twilight who will help us with our advertisment.

We will make at least 8 people out of our numbers move about from
campuses like Ghana Telecom, Radford University and University Of
Ghana. With all these we are hoping and very sure will make our
customer get intouch and intertact with us.
MONEY
Our organisation willgo by the Equity Financing from the shareholders.

➢ Profit margin: 1 student will pay at least Ghc 4000per room.

With our 10% from the managers, we get Ghc 400 per student.
At the end of the month we are expected to make Ghc 120,000 if
we get 300 students and about Ghc 1,440,000 a year, when we
less our total cost of 300,000 we get 1,140,000.

After paying taxes for about Ghc 10,000 our profit margin will be
around Ghc 1,130,000.

➢ Profitability: Our profitability will be durable. This is because of

our competitive advantges.

Talking about costs, our;

Fixed cost: Our fixed cost will be the cost we will

incure in acqquring the fully furnished apartment, costing Ghc

24,000 and machines costing Ghc 17,000.

Variable cost: Cost incurred on promotion, advertisement and others

sum to Ghc 209,000

After using all these stategies we are looking at taking 2-3 months
to break even.
MANAGEMENT
Our company is going to be managed by ourslves. Each member is
going to play a vital role.

Description of some of the Key roles;

General Director: Roland Wolarsi

➢ He is currently an entrepreneur.
➢ A Certified Chattered Accountant
➢ He had his first degree in Management at the University of
Professional Studies Accra (UPSA)
Communications Officer: Erica Sedinam Abotsi

➢ She is the public relations officer of Kafam Ghana Ltd

And also an entrepreneur

➢ She had her masters degree in University of Cape Coast.

➢ She gained her Bachelors degree at University Of Ghana.
➢ She attended Ghana National College.
Sales And Marketing Officer: Isaac Mannoh

➢ CIMG 2019 award winner as best sales person.

➢ An accountant.
➢ He had his first degree in Marketing at Oxford University,

➢ He is an old student at Pope John Shs where he studies business

making him get the idea on how marketing works.
Finance Manager: Evans Amoah

➢ He is a Chattered accountant
➢ He had his first degree at UPSA
➢ He attended Pope John Shs where he studied Business.

Romeo Osei, Nercy Kyei, Racheal Cann and

Joshuana Kornyoh will participate in our campus
campaign and promotion.

We will also bring Mrs. Maud Pewudie (an expert in

entrepreneurship and small scale businesss) as part of
advisory team.
MORALITY
In our operation, we will make sure we act in a way that is fair, just
and respectful to employees, customers,society and the environment
at large.This include;

1. Honest and transparency: Providing truthful iformation to

customers and shareholders.

2. Moral and principles: We will will make sure by organising

seminars for the workers. These seminars will purposely be for
improving the morals and principles of our workers. These may
include punctuality.

3. Perfoming social and envirinmental responsiblity: we will be

supporting local developement by providing employment
opportunities and avoid harm to the society.we will also help in
the construction of raods, schools, hospitals and the needy in the
society.

4. Compliance with laws: we will make sure we follow local,

national and international regulations and also ensure tax
compliance and legal accountability.

This is to help maintain and protect brand name and also achieve
long term goals
 MILESTONE
In the long run we are looking at being in operation for the foreceable
future and growing all over the country. For now we are aimimg at all
universities in Accra and in the next ten years, we want to expand to
all universties accross the country.the table below explains our growth
plan for the first ten years.

YEARS LOCATION NO OF STUDENTS

1 GREATER ACCRA 3600

2-5 ACCRA REGION 5000 each year

ASHANTI REGION 5000 each year

CENTRAL REGION 5000 each year

6-10 OTHERS 10000 each year

 SOME PICURES OF HOSTELS WE WILL BE DEALING WITH AND WHERE
THEY ARE LOCATED

Abrempong Hostel: This hostel is located at Madina and it is around

UPSA.

The price for a 4 in 1 room is Ghc 4,700 per student.

The price for a 2 in 1 room is Ghc 7,000 per student.

The hostel offers free electricity and free water for each student in
their first semester of stay.
Jesus Hostel: This hostel is located at Madina and very much
closer to University of Ghana than UPSA. UPSA can be allowed to
join provided they have transportation fee to go to their campus.

The price for 4 in 1 per student is Ghc 3,500 per student.

The price of 2 in 1 room per student is Ghc 5,000.

This hostel provides no benefits for students as compared to

Abrempong hostel.
Chanel Hostel: This hostel is a low budget hostel, located at
Adabraka and is closer to Ghana Telecom.

The price of 4 in 1 room is Ghc 3,000 per student.

The price of 2 in 1 room per student is Ghc 4,300 per student.

LIST OF MEMBERS

Hajara Mohammed 10306374

Amoah Evans 10311600

Nasser Saleem Sally 10309334

Roland Wolarsi 10313313

Joshuana Kornyoh 10313580

Erica Sedinam Abotsi 10312357

Romeo Osei Asibey 10313344

Isaac Mannoh 10311190

Racheal Cann 10305564

Nercy Kyei 10313520

Dordunoo Josephine

Elikplim 10313463

Alvin Crentsil 10306359

Courage Gegepe Jnr 10311618