Module3 Lec3
Module3 Lec3
Licensing
Franchising
Management contracts
6
International Business Questions
• How will an idea, good, or service fit into the international
market?
• Should trade or investment be used to enter a foreign
market?
• Should supplies be obtained domestically or abroad?
• What product adjustments are necessary to be responsive to
local conditions?
• What are the threats from global competitors, and how can
these threats be counteracted?
THE FUNDAMENTALS OF
INTERNATIONAL TRADE
Figure 1-2
Although the process sounds simple, obstacles can arise. These obstacles are called trade
barriers. Trade barriers are restrictions that reduce free trade among countries. These
barriers could appear in several forms.
l Import taxes increase the cost of foreign products.
l Quotas restrict the number of imports.
l Laws prevent certain products from coming into a country.
THE INTERNATIONAL BUSINESS
ENVIRONMENT
Figure 1-3
Cultural and Social Factors
Culture is the accepted behaviors, customs, and values
of a society. A society’s culture has a strong influence
on business activities.
• In some societies, hugging is an appropriate business
greeting.
• In other societies, a handshake is the custom.
• Many businesses were traditionally closed in the
afternoon in Mexico while people enjoyed lunch and
a rest period known as a siesta.
It will also restrict the types of businesses that can operate in that
Climate. A nation with many rivers or seaports is able to easily ship
products for foreign trade.
Countries with few natural resources must depend on imports
Political and Legal Factors