Programme Guide
Programme Guide
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PROGRAMME GUIDE
1
TABLE OF CONTENTS
INTRODUCTION 3
PROGRAMME OUTCOMES 3
SALIENT FEATURES 3
PROGRAMME CODE 4
MEDIUM OF INSTRUCTION/EXAMINATION 4
PROGRAMME STRUCTURE 5
2
INTRODUCTION
Programme will develop broad commercial knowledge among the students and build skills vital for
professional success.
PROGRAMME OUTCOMES
Program outcomes are narrower statements that describe what students are expected to know and be able
to do by the time of graduation. These relate to the skills, knowledge, and behaviours that students acquire in
their matriculation through the program
1. Communication: Exercise effective written and oral communication skills for different business
situations.
2. Life Long Learning: Recognize the need for and an ability to engage in life-long learning.
3. Business knowledge: Demonstrate ability to discuss and apply principles and rules of accounting,
auditing, law and taxation.
4. Financial Statement Analysis: Analyze financial statements for investment and business decisions.
5. Sustainability and Ethics: Take or recommend business decisions in the light of professional ethics
and sustainability concerns.
6. Business Incorporation: Set up a business enterprise in accordance with legal provisions.
7. Leadership and Team work: Demonstrate ability to lead or work as an effective team member in
organizing events or discharging responsibilities
PSOs are statements that describe what the graduates of a specific engineering program should be able to do
1. PSO1: Comprehend the business environment and develop strategies promptly for business
profitability and competitive advantage.
2. PSO2: Demonstrate competence to contribute to rationale business decisions based on management
principles and analysis.
SALIENT FEATURES
➢ Professional Enhancement: Subjects like communication, analytical and soft skills to enhance
personality and employability.
➢ Software Skills: Exposure to 21st century software’s like MS Excel, Tally for industry readiness and
option of getting add-on certification in accounting software.
➢ Internationally Accredited: Program accredited by Accreditation Council for Business Schools and
Program (ACBSP), USA.
3
PROGRAMME CODE: OL3122
MEDIUM OF INSTRUCTION/EXAMINATION:
4
PROGRAMME STRUCTURE
Core Courses
Discipline
(CR I, CR II, Ability Skill
Specific Generic
CR III A, CR III B) Enhancement Enhancement
Electives Electives
Term CR I+II – (8+6) Courses Courses Credits
(DSE) (GE)
14 x 4 Credits ( AECC) (SEC)
4x4 4 x 4 Credits
CR III (A) - 1 x 4 Credits, 4 x 4 Credits 4 x 4 Credits
Credits
CR III B-1 x 8 Credits
AECC-I
Environmenta
Discipline Specific Core- I
l sciences
Discipline Specific Core- II
I AECC-II 20
Discipline Specific Core- III
English
Communicatio
n Skills
AECC-III
Discipline Specific Core- IV Advanced
Discipline Specific Core- V English
II 20
Discipline Specific Core- VI Communicatio
Discipline Specific Core- VII n Skills
GE I
Discipline Specific Core-
AECC-IV (Contemporary
VIII
Community Programming,
III Discipline Specific Core- IX 24
Development English, History,
Discipline Specific Core- X
Project political science,
Discipline Specific Core- XI
sociology)
Discipline Specific Core- XII GE-II
Discipline Specific Core- (Contemporary
XIII SEC-I Programming,
IV 24
CRIII (A) SEC-II English, History,
SOFT SKILLS political science,
sociology)
CR-III (B) GE-III
PROJECT or 2 courses of (Contemporary
other area from the Generic DSE-I SEC- III Programming,
V 24
Elective BASKET 1 and 2 DSE-II English, History,
which is not chosen as political science,
Generic Elective (GE) sociology)
GE-IV
(Contemporary
Discipline Specific Core-
DSE-III Programming,
VI XIV SEC-IV 20
DSE-IV English, History,
political science,
sociology)
Total 68 Credits 16 Credits 16 Credits 16 Credits 16 Credits 132
5
BACHELOR OF COMMERCE (B.Com.)
PROGRAMME SCHEME (ONLINE)
COURSE CODE COURSE TITLE Cr. CA ETE(Th.) ETE(Pr.)
TERM 1
EACC105 FINANCIAL ACCOUNTING 4 30 70 0
ECAP279 OFFICE AUTOMATION TOOLS 4 30 40 30
EMGN101 BUSINESS ORGANISATION AND MANAGEMENT 4 30 70 0
ECHE110 ENVIRONMENTAL SCIENCES 4 30 70 0
EENG139 ENGLISH COMMUNICATION SKILLS 4 30 70 0
TERM 2
EBSL102 COMPANY LAW 4 30 70 0
EACC204 COST ACCOUNTING 4 30 70 0
EECO113 BUSINESS ECONOMICS 4 30 70 0
EBSL101 BUSINESS LAW 4 30 70 0
EENG140 ADVANCED ENGLISH COMMUNICATION SKILLS 4 30 70 0
TERM 3
EACC210 CORPORATE ACCOUNTING 4 30 70 0
EACC301 MANAGEMENT ACCOUNTING 4 30 70 0
EQTT201 BUSINESS MATHEMATICS AND STATISTICS 4 30 70 0
EBSL301 INCOME TAX LAW AND PRACTICE 4 30 70 0
GE-I GENERIC ELECTIVE I 4 30 70 0
EMGN231 COMMUNITY DEVELOPMENT PROJECT 4 0 0 100
TERM 4
EACC215 AUDITING AND CORPORATE GOVERNANCE 4 30 70 0
EFIN302 FUNDAMENTALS OF FINANCIAL MANAGEMENT 4 30 70 0
GE-II GENERIC ELECTIVE II 4 30 70 0
SEC-I SKILL ENHANCEMENT COURSE I 4 30 70 0
SEC-II SKILL ENHANCEMENT COURSE II 4 30 70 0
EPES201 SOFT SKILLS 4 30 70 0
TERM 5
DSE-I DISCIPLINE SPECIFIC ELECTIVE I 4 30 70 0
DSE-II DISCIPLINE SPECIFIC ELECTIVE II 4 30 70 0
GE-III GENERIC ELECTIVE III 4 30 70 0
SEC-III SKILL ENHANCEMENT COURSE III 4 30 70 0
PROJECT
8 30 0 70
OR
2 courses of other area from the GE basket 1 & 2 which is
not chosen as Generic Elective (GE) 4 30 70 0
6
TERM 6
EBSL304 GOODS AND SERVICES TAX AND CUSTOMS LAW 4 30 70 0
DSE-III DISCIPLINE SPECIFIC ELECTIVE III 4 30 70 0
DSE-IV DISCIPLINE SPECIFIC ELECTIVE IV 4 30 70 0
GE-IV GENERIC ELECTIVE IV 4 30 70 0
SEC-IV SKILL ENHANCEMENT COURSE IV 4 30 70 0
TOTAL CREDITS 132
7
SKILL ENHANCEMENT (SEC) BASKET 1
S. No. Course Code Course Title Credit CA ETE ETP Elective Term Area
PRINCIPLES OF Sales and
1 EMKT201 4 30 70 0 SEC-I 4
MARKETING Marketing
SPREADSHEET
Sales and
2 EMGN251 MODELLING (USING 4 30 70 0 SEC-II 4
Marketing
EXCEL)
Sales and
3 EMKT309 DIGITAL MARKETING 4 30 70 0 SEC-III 5
Marketing
Sales and
4 EMKT312 SELLING SKILLS 4 30 70 0 SEC-IV 6
Marketing
S. No Course Code Course Title Credit CA ETE ETP Elective Area Term
8
GENERIC ELECTIVE (GE) BASKET 2
S. Course
Course Title Credit CA ETE ETP Elective Area Term
No. Code
CONTEMPORARY
1 ECAP172 PROGRAMMING METHODOLOGY 4 30 40 30 4
PROGRAMMING
BRITISH POETRY AND DRAMA 14TH-
2 EENG114 4 30 70 0 ENGLISH 4
18TH CENTURIES
9
Note:
1. Students can adopt only one area from discipline specific elective basket that will be applicable for the
whole program.
2. Students can adopt only one basket of skill enhancement, courses of the same will be applicable for the
whole program.
3. Students can adopt only one area from generic elective basket that will be applicable for the whole
program.
4. In case of Project student may choose two courses of the other area against Project from the Generic
Basket 1 and 2 which is not chosen as GE.
10
Course Code EACC105 Course Title FINANCIAL ACCOUNTING
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Compare the importance of Generally Accepted Accounting Principles in relation to IFRS
CO2: Analyze transactions in accounting and compute the value of assets
CO3: Prepare financial statements in accordance with appropriate standards
CO4: Solve the problems related to hire purchase and dissolution of partnership
CO5: Describe the main elements of branch accounting
CO6: Record the business transactions in various types of vouchers using accounting software and
generating accounting reports.
Accounting for Hire-Purchase and Installment Systems- Journal entries and ledger
Unit-10 accounts in the books of hire vendors and hire purchaser for large value items including
default and repossession.
Branch accounting 1- concept of dependent branches, accounting aspects, debtors
Unit-11 system, stock and debtors system, branch final accounts system and whole sale basis
system,
11
Branch accounting 2- independent branches, concept and accounting treatment and
Unit-12
preparation of consolidated profit and loss account and balance sheet.
Computerized Accounting Systems 1- computerized accounts by using any popular
Unit-13
accounting software, creating a company, configure and features settings
Computerized Accounting Systems 2- creating accounting ledgers and groups, creating
Unit-14 stock items and groups, vouchers entry, generating reports, selecting and shutting a
company.
READINGS:
1. Charles T. Horngren and Donna Philbrick, Introduction to Financial Accounting, Pearson Education.
2. Financial Accounting by P.C. Tulsian, Pearson
3. Financial Accounting by Hanif and Mukherjee, MCgraw Hill Education
4. Advanced Accountancy by S.N. Maheshwari and S.K. Maheshwari, Vikas Publishing House
12
Course Code ECAP279 Course Title OFFICE AUTOMATION TOOLS
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: Understand basic concepts and terminology of information technology.
CO2: Gain writing skills and various presentation aspects using word processing software
CO3: Examine the various formulas and functions for data analysis in spreadsheet
CO4: List the cloud and IoT functionalities
13
LABORATORYWORK:
READINGS:
2. INTRODUCTION TO INFORMATION TECHNOLOGY by RAJA Raman, V., PHI Learning Pvt. Ltd.
14
BUSINESS ORGANIZATION AND
Course Code EMGN101 Course Title
MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Enumerate the concept of business organization
CO2 Analyze the significance of management functions and important organizational behaviour elements
at different levels of organization
CO3: Develop and sharpen understanding of how different management approaches can be used to
enhance organization effectiveness
CO4: Integrate skills to align individual and organizational objectives
CO5: Assess the application of management theories in real life decision making
CO6: Evaluate the managerial issues in different functional areas of organization
15
Stress management: stress and stress symptoms, types and causes of stress, managing
Unit-14
stress
READINGS:
16
Course Code ECHE110 Course Title ENVIRONMENTAL SCIENCES
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Observe the current environmental issues and associated problems.
CO2: Illustrate the basic knowledge of environment and its various components.
CO3: Devise new approaches to reduce various types of environmental pollution.
CO4: Identify the environment policies and practices
READINGS:
18
Course Code EENG139 Course Title ENGLISH COMMUNICATION SKILLS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify deviant use of English both in written and spoken forms and understand the importance of
writing in academic life
CO2: Reorganize and correct the errors of usage to write simple sentences without committing errors of
spelling and grammar
CO3: Assess their own ability to improve the competence in using the language
CO4: Understand and appreciate English spoken by people from different regions and read independently
unfamiliar texts with comprehension
CO5: Use language for speaking with confidence in an intelligible and acceptable manner
CO6: Understand the importance of reading for life and develop an interest for reading
READINGS:
19
Course Code EBSL102 Course Title COMPANY LAW
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Apply the legal provisions involved in the formation of the company
CO2: Analyze the legal provisions applicable for raising share capital, borrowing power, charges and its
management
CO3: Interpret and recognize the legal issues involved in day-to-day company management and CSR
activities
CO4: Examine the validity to various meetings held in the company
CO5: Illustrate the practical aspects related to duties, appointment and removal of directors,
Committee formulation, transparency and disclosure
CO6: Identify the grounds and application of provisions related to winding up of company under
Companies Act and IBC and recognize the administration machinery of companies
21
Course Code EACC204 Course Title COST ACCOUNTING
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand various cost concepts and costing techniques
CO2: Classify various techniques of inventory control and methods of pricing material issues.
CO3: Analyze cost accounting techniques to evaluate and project business performance.
CO4: Analyze various managerial issues based on cost information.
CO5: Describe and recognize the peculiarities involved in the costing of service sector
CO6: Use the various cost accounting techniques in rational decision making.
22
Product life-cycle costing: characteristics, uses, activities and essential features of product
life-cycle costing, costs in product life-cycle costing, cost control and Product life-cycle costing,
Unit-12
costs associated with different stages of product life-cycle costing, economic value added to
customer (EVC), experience curve and product life-cycle costing
Activity Based Costing: identification of activities, creation of cost pools, determination of
Unit-13 activity cost drivers, calculation of the activity cost driver rate and charging the cost of
activities to products
Uniform cost and inter-firm comparison: objectives, benefits and limitations of uniform
Unit-14 costing, requisites for installation of uniform costing, objectives and advantages of inter-firm
comparisons
READINGS:
23
Course Code EECO113 Course Title BUSINESS ECONOMICS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss the interplay of business and economics
CO2: Analyze the economic functionality from micro to macro level
CO3: Describe the role of government in augmenting business using appropriate economic policy
measures
CO4: Establish an ethical understanding and perspective to business situations
CO5: Outline the operations of markets under varying competitive conditions and prices as stabilize
mechanisms.
CO6: Identify the causes and consequences of unemployment, inflation and economic growth
24
READINGS:
25
Course Code EBSL101 Course Title BUSINESS LAW
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Apply the statutory provisions related to Contract Act in business organizations.
CO2: Apply the statutory provisions related to Sales of Goods Act in business enterprises.
CO3: Develop understanding of the various provisions related to Limited Liability Partnership Act.
CO4: Analyze the legal issues related to Negotiable Instruments.
CO5: Apply statutory provisions related to IPR laws and Consumer Protection Act.
READINGS:
READINGS:
1. Bailey, Stephen (2003). Academic Writing. London and New York, Routledge.
2. Department of English, Delhi University (2006). Fluency in English Part II. New Delhi, OUP Grellet, F
(1981).
3. Developing Reading Skills: A Practical Guide to Reading Skills. New York, CUP Hedge, T. (2005).
Writing. London, OUP
4. Kumar, S and PushpLata (2015). Communication Skills. New Delhi, OUPLazar, G. (2010).
5. Literature and Language Teaching. Cambridge, CUP Nuttall, C (1996).
6. Teaching Reading Skills in a Foreign Language. London, Macmillan7) Nuttall, C (1996).
27
Course Code EACC210 Course Title CORPORATE ACCOUNTING
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify and illustrate issues relating to raising of funds through internal and external sources
CO2: Apply the accounting provisions for redemption of preference shares and debentures
CO3: Solve the accounting problems using the provisions of amalgamation and its accounting treatment
CO4: Illustrate thorough knowledge of cash flow statement and the ability to apply them to solve
problems
CO5: Appraise the conceptual framework and provisions of managerial remuneration
CO6: Apply the accounting provisions related to preparation of final accounts of companies
28
READINGS:
29
Course Code EACC301 Course Title MANAGEMENT ACCOUNTING
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze the financial statement of various companies
CO2: Use of ratio analysis to evaluate the performance and resolve the issues of various entities
CO3: Prepare cash, sales, flexible and production budgets
CO4: Apply the concepts of marginal costing for decision making in organizations
CO5: Use the various techniques of profitability analysis to interpret the performance of the organization
CO6: Define the meaning of transfer pricing and various methods of calculating transfer pricing
CO7: Focus on the applicability of transfer pricing methods in industry
READINGS:
31
Course Code EQTT201 Course Title BUSINESS MATHEMATICS AND STATISTICS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss the fundamentals of statistics used in business decision making
CO2: Classify statistics in context of descriptive and inferential statistics
CO3: Integrate data description with data inferences
CO4: Analyze the role of statistical tools and techniques for strategic decision making
CO5: Establish skills for statistical inference of business data
CO6: Construct the decision making process under uncertainty using statistical tools
32
READINGS:
1. Statistics For Management, 7/E By Richard I. Levin, David S. Rubin, Sanjay Rastogi, Masood Husain
Siddiqui, Pearson
2. Statistics For Business And Economics, 4/E By R P Hooda, Macmillan
3. Business Statistics By Dr. S.P.Gupta, Sultan Chand & Sons (P) Ltd.
4. Applied Business Statistics: Making Better Business Decisions, 7th Ed, IsvBy Ken Black, Wiley
33
Course Code EBSL301 Course Title INCOME TAX LAW AND PRACTICE
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Memorize and describe the basic principles of direct tax laws
CO2: Apply the rules associated with the calculation of income under the head salaries, house property,
business or profession, capital gains and other sources
CO3: Demonstrate the various statutory deductions available to individuals
CO4: Examine the regulatory guidelines related to computation of total income and income tax of
individuals
CO5: Apply critical thinking and problem-solving skills to resolve income tax issues
CO6: Use the provisions of the Income-tax act for e-filing of Income-tax returns
34
READINGS:
1. Singhania, Vinod K. and Monica Singhania. Students’ Guide to Income Tax, University Edition.
Taxmann Publications Pvt. Ltd., New Delhi.
2. Ahuja, Girish and Ravi Gupta. Systematic Approach to Income Tax .Bharat Law House, Delhi.
35
Course Code EACC215 Course Title AUDITING AND CORPORATE GOVERNANCE
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Outline the provisions of the Companies Act relating to appointment, conduct and liabilities of an
auditor
CO2: Develop an audit program and preliminaries before company audit
CO3: Apply various techniques of vouching and verification of business transactions
CO4: Analyze various types of auditor’s report and internal control procedures
CO5: Discuss recent trends in auditing relating to computer assisted auditing techniques and electronic
data processing
READINGS:
36
FUNDAMENTALS OF FINANCIAL
Course Code EFIN302 Course Title
MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Analyze the role of financial management and the key strategies and techniques used to manage
cash, marketable securities, accounts receivable and inventory.
CO2: Identify the major sources of short-term and long-term financing available to the firm.
CO3: Observe concept of time value of money and effect of dividend policy on the value of firm.
CO4: Interpret the capital structure decisions of the firm.
CO5: Develop the understanding of Company Capital budgeting methods and decisions.
37
READINGS:
38
Course Code EPES201 Course Title SOFT SKILLS
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: identify and acquire traits and skills required in the corporate world.
CO2: make an effective resume and a digital profile to create a strong personal brand.
CO3: apply successful answering techniques during an interview.
CO4: practice group discussion and group interaction to effectively contribute in formal settings.
39
READINGS:
40
GOODS AND SERVICES TAX AND CUSTOMS
Course Code EBSL304 Course Title
LAW
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Describe provisions of goods and services tax and customs law in India
CO2: Calculate the tax payable under GST and custom duty.
CO3: Analyze taxation cases using the provisions of GST and customs law in actual practice
CO4: Examine the provisions relevant to registration and filing of GST return
CO5: Determine taxable event and valuation under GST
CO6: Describe the provisions of reverse charge and composition scheme under GST
READINGS:
1. GST LAW & PRACTICE WITH CUSTOMS & FTP by V.S. DATEY, TAXMANN PUBLISHER
2. GOODS AND SERVICES TAX by H.C. MEHROTRA & V.P. AGARWAL, SAHITYA BHAWANPUBLICATIONS
41
Course Code EHRM101 Course Title HUMAN RESOURCE MANAGEMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Comprehend human resource management function and issues to tackle evolving challenges
CO2: Craft policies to acquire, develop, motivate and retain human resources
CO3: Appreciate the dynamics of industrial relations and to manage them as per statutory regulations.
READINGS:
42
Course Code EACC352 Course Title Financial Reporting
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Measure the value of tangible and intangible assets in compliance with Indian accounting standards
CO2: Demonstrate an understanding of the accounting for impairment of intangible assets including
goodwill
CO3: Interpret the conceptual framework of financial reporting as per Indian accounting standards
CO4: Analyze the impact of change in accounting policies, estimates and errors on various components of
financial statements
CO5: Illustrate the disclosure requirements with regard to disclosure of provisions, contingent liabilities
and contingent assets
READINGS:
43
Course Code EMGN303 Course Title BUSINESS ENVIRONMENT
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: identify the environmental aspects including socio-cultural, political, financial and economic and
their impact on domestic and international business
CO2 analyze and interpret current events related to globalization and international business
CO3: evaluate various macroeconomic and taxation policies and leverage its importance on various
organizational functions and major decisions
CO4: evaluate monetary policies and its implications on economy and banking system
CO5: analyze the roles played by international organizations on business environment
CO6: analyze the implications of contemporary trends on business environment
44
READINGS:
45
Course Code EACC354 Course Title Advanced Cost and Management Accounting
WEIGHTAGE
CA ETE(Th.)
30 70
Course Outcomes:
CO1: describe and recognize the peculiarities involved in the costing of service sector
CO2: analyze cost accounting techniques to evaluate and project business performance
CO3: analyze various managerial issues based on cost information
CO4: describe various components of operating income and its impact on profitability
CO5: determine the product prices by utilizing the concept of pare to analysis
CO6: use various advanced cost accounting techniques in rational decision making
46
READINGS:
47
Course Code EMGN206 Course Title Research Methodology
Course Code
CA ETE(Th.)
30 70
Course Outcomes: Through this course students should be able to
CO1: Enumerate critical thinking and scientific approach to formulate research problems
CO2: Describe research design approaches, methods and conceptual differences for applying them to
different research contexts
CO3: Analyze the data using various statistical tools and techniques in research
CO4: Use relevant statistical software for data analysis purpose
READINGS:
48
Course Code EACC355 Course Title Contemporary Issues in Accounting
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: identify current issues in accounting and finance
CO2: evaluate emerging issues in accounting and its impact on the industry
CO3: formulate arguments and conclusions in relation to contemporary issues
49
READINGS:
50
Course Code EMGN358 Course Title E-COMMERCE
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify different kinds of e-commerce sites and the differentiation strategy behind them
CO2: Develop value in an online setting and design a suitable payment system
CO3: Develop a website, taking care of its security and reliability
51
READINGS:
52
Course Code EACC356 Course Title International Accounting
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand the international accounting practices of multinational companies
CO2: identify differences in financial measurement and reporting practices that exist internationally
CO3: analyze corporate reports in accordance with global financial reporting standards
CO4: illustrate quantitative and qualitative characteristics of companies accounting, reporting and
conduct international financial analysis
53
READINGS:
54
Course Code EMKT201 Course Title PRINCIPLES OF MARKETING
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Enumerate the concepts of marketing and adopting the marketing concepts in different business
scenarios
CO2: Describe the dynamic nature of the environment and enhance ability to apply marketing models and
theories for taking better and informed marketing decisions
CO3: Analyse various situations and decisions involving segmentation, targeting and positioning; decisions
involving price and marketing communications
CO4: Apply the knowledge, concepts, tools necessary to understand challenges and issues of marketing in a
growing international and global context
55
READINGS:
1. MARKETING MANAGEMENT by PHILIP KOTLER AND KEVIN LANE KELLER, Pearson Education India
2. MARKETING MANAGEMENT by RAJAN SAXENA, Mc Graw Hill Education
3. MARKETING MANAGEMENT INDIAN CONTEXT GLOBAL PERSPECTIVE by V.S. RAMASWAMY AND S.
NAMAKUMARI, SAGE PUBLICATIONS
56
Course Code EMGN251 Course Title SPREADSHEET MODELLING (USING EXCEL)
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: demonstrate working knowledge of organizing and displaying large business data
CO2: analyze complex business data with spreadsheet applications
CO3: examine managerial problems using spreadsheet modeling
CO4: apply macros for automating tasks in spreadsheet
READINGS:
1. MICROSOFT EXCEL 2016: DATA ANALYSIS AND BUSINESS MODELING by WINSTON, WAYNE L., PHI
Learning Pvt Ltd
2. BUSINESS DATA ANALYSIS USING EXCEL by DAVID WHIGHAM, OXFORD UNIVERSITY PRESS
57
Course Code EMKT309 Course Title DIGITAL MARKETING
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: apply and analyse digital marketing activities in achieving business objectives.
CO2: to develop skills relevant to marketing campaigns for enhancing business reach.
CO3: examine marketing metrics and collect consumer data using digital media.
CO4: improve the brand identity and develop customer base using real world techniques.
58
Visual Marketing- Visual Perception, Choosing the Right Image, Visual marketing tools ,
Unit-14
Planning and Organizing the content and Blogging to brand yourself
READINGS:
1. Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital
Generation, Kogan Page Limited.
2. The Beginner's Guide to Digital Marketing (2015). Digital Marketer.Pulizzi,J.(2014) Epic Content
Marketing, Mcgraw Hill Education.
59
Course Code EMKT312 Course Title SELLING SKILLS
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Articulate the selling concepts and develop skills to critically handle sales situation and upcoming
sales opportunity
CO2: Illustrate product information persuasively with special emphasis on how to sell on value rather
than price and differentiate company product
CO3: Formulate the objection handling and sales closing techniques to sell the products and services
CO4: Develop relationship marketing strategies and to devise approaches to retain customers
READINGS:
1. ABC'S OF RELATIONSHIP SELLING THROUGH SERVICE by CHARLES M. FUTRELL, Tata McGraw Hill,
India
2. SELLING TODAY: PARTNERING TO CREATE VALUE by GERALD L. MANNING, MICHAEL HEARNE &
BARRY L. REECE, PEARSON
3. THE SPIN SELLING FIELDBOOK by NEIL RACKHAM, Tata McGraw Hill, India
60
Course Code EMGN226 Course Title STRATEGIC MANAGEMENT
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Integrate understanding of functional aspects of management and explore their contribution to
strategic management within organizations.
CO2: Appraise the importance of environmental and industry analysis in formulating strategy.
CO3: Identify strategic issues and design appropriate courses of action.
CO4: Evaluate the role of leadership, organizational structure and organizational culture in strategy-
implementation.
READINGS:
61
Course Code EACC312 Course Title ADVANCED ACCOUNTING
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: apply the provisions given under various accounting standards
CO2: use the accounting policies of employees’ stock option plan.
CO3: understand the accounting treatment of buyback of securities
CO4: describe the procedure for liquidation of companies
CO5: prepare financial statements of banking companies & NBFCs
62
READINGS:
63
INFORMATION SYSTEMS CONTROL AND
Course Code EOPR311 Course Title
AUDIT
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand the unique elements of computer environment and discuss how they affect the audit
process
CO2: develop an understanding of technology enabled information systems and their impact on enterprise-
wide processes, risks and controls
CO3: understand the audit objectives and procedures used to test data management controls
CO4: discuss the controls and audit issues related to information systems operations
64
Performance measurement tools: introduction, the objects of measurement, general
Unit-12 characteristics of performance measurement tools, types of performance measurement tools,
presenting performance measurement results, performance measurement and data integrity
Evaluating system effectiveness and efficiency: introduction, the evaluation process,
performance indices, overview of the effectiveness evaluation process, a model of
Unit-13
information system effectiveness, workload models, system models, evaluating system
quality, evaluating information system satisfaction, evaluating organizational impact
Managing the information systems audit function: introduction, planning function,
Unit-14 organizing function, staffing function, leading function, controlling function, toward
information systems audit professionalism, some futures of information systems auditing
READINGS:
65
Course Code EOPR310 Course Title ENTERPRISE INFORMATION SYSTEMS
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: develop an understanding of technology enabled information systems.
CO2: understand the impact of information systems on enterprise-wide processes, risks and controls.
CO3: understand how these processes are implemented by business enterprises.
READINGS:
1. Kenneth C. Laudon, Jane P. Laudon & Rajnish Dass, ‘Management Information Systems’, Person, 11th
Edition, Third Impression, 2011
66
Course Code ECAP170 Course Title FUNDAMENTALS OF INFORMATION
TECHNOLOGY
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand basic concepts and terminology of information technology.
CO2: have a basic understanding of personal computers and their operations.
CO3: understand various software and hardware, various security issues.
CO4: familiarize students with complete fundamentals and the packages commonly used in computing
software
CO5: gain writing skills and various presentation aspects using word processing software
LABORATORY WORK:
READINGS:
68
Course Code EENG112 Course Title INDIAN WRITING IN ENGLISH
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Employ an insight about the oeuvre of Indian writers
CO2: Compare the historical context in which these texts were written
CO3: Illustrate the various writing dimensions of Indian writers
READINGS:
69
Course Code EHIS110 Course Title HISTORY OF INDIA FROM THE EARLIEST
TIME UPTO 300 CE
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify the emergence of pre-historic cultures in India
CO2: Develop critical thinking towards the sources of ancient Indian history
CO3: Examine the developments taking place in the field of polity, society, economy and culture from pre-
historic age to post-Mauryan age
READINGS:
70
Course Code ESOC111 Course Title INTRODUCTION TO SOCIOLOGY
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: discuss the basic concepts found in the domain of sociology.
CO2: locate different social institution’s existence and their functions.
CO3: grade all the social components of the society with due importance and validity.
CO4: plan and organize social structure in relation with social function.
Unit-4 Basic concepts (I): society, community, association, social structure, institution,
Basic Concepts (II): status and role, multiple roles, role sets, status sets, role conflict, status
Unit-5
sequence
Unit-6 Social groups: nature and characteristics, types, functions of social group
Unit-7 Social processes: cooperation, competition, conflict
READINGS:
71
Course Code EPOL110 Course Title INTRODUCTION TO POLITICAL THEORY
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: State the introduction of political theory
CO2: Discuss the various aspects related with state, power and authority
CO3: Evaluate the concepts of democracy, citizenship and civil society
READINGS:
72
Course Code ECAP172 Course Title PROGRAMMING METHODOLOGY
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: develop programming skills and familiar with programming environment with C Program structure.
CO2: declaration of variables and constants.
CO3: understand arrays, its declaration and uses.
CO4: implement, test, debug, and document programs in C
Data Types & Operators: Various data types - data range, size, Unary and Binary operators,
Arithmetic Operators, Relational Operators, Logical Operators, Conditional Operators, Assignment
Operator, Bitwise Operators.
Control Structure: if statements - simple if, if-else, multiple if, if-else ladder, nested if, switch-case
statement, while, do-while & for statements, break and continue statements, goto statement.
Functions: Function Definition and Prototypes, Scope rules - Local and Global scope of functions,
Function arguments - passing arguments by value and passing arguments by reference, Return Type of
function, Recursion, Library Functions.
Arrays: Declaring arrays in C, Defining and Processing of 1-dimensional and 2-dimensional arrays,
Passing array as an argument to function, Multi-dimensional Arrays.
Pointers: Pointer declaration, Initialization, Accessing values using pointers, Pointer expressions and
arithmetic, Operations on Pointers.
Structures and Unions: Structure declaration, definition and initialization, accessing structures in
functions, Structures and Pointers, array of structures, nested structures, Self-referential structures,
Unions.
File Structure: Opening and closing files, file opening modes, Text and binary files, Reading and
writing in files, Appending in files, Creating Header files.
READINGS:
74
BRITISH POETRY AND DRAMA:14TH-18TH
Course Code DEENG114 Course Title
CENTURIES
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Relate texts to the social, cultural and political contexts
CO2: Articulate a critical position and interpretation
CO3: Use textual or critical evidence to support an interpretation
READINGS:
1. THE RAPE OF THE LOCK by ALEXANDER POPE, Unique Publisher
2. SHAKESPEARE'S SONNETS by WILLIAM SHAKESPEARE, PENGUIN CLASSICS
References:
1. PARADISE LOST by JOHN MILTON, OXFORD UNIVERSITY PRESS
2. THE COMPLETE ENGLISH POEMS by JOHN DONNE, PENGUIN CLASSICS
3. MACBETH by WILLIAM SHAKESPEARE, RUPA PUBLICATIONS
4. VOLPONE by JONSON BEN, CAMBRIDGE UNIVERSITY PRESS
75
Course Code EHIS122 Course Title HISTORY OF INDIA C. 300 to 1206
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: define reason for rise of the Gupta Empire during the 'classical age' in India
CO2: analyze the polity, economy and decline of Harshavardhana Empire
CO3: analyze the philosophy and religion of ancient India
CO4: discuss the society and economy of early medieval India
CO5: review the cultural developments related to art, architecture, language and literature
READINGS:
76
Course Code ESOC102 Course Title SOCIAL INSTITUTIONS
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: describe the general structure and function of major social institutions
CO2: interpret the various theoretical perspectives of social institutions
CO3: analyze the various changes taking place in the social institutions and its impact on society
READINGS:
77
Course Code EPOL123 Course Title INDIAN GOVERNMENT AND POLITICS
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: identify the structures of Indian constitution and their actual working over time
CO2: enumerate the key concepts and processes related with Indian government and politics
CO3: indicate the working of Indian federalism and judiciary in the constitutional context
READINGS:
78
Course Code ECAP202 Course Title OBJECTORIENTED PROGRAMMING
WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: familiarize with the basic concepts of object-oriented programming
CO2: understand the object construction, memory allocation and deallocation
CO3: develop programs using object-oriented concepts like encapsulation, inheritance and polymorphism
CO4: analyse the different behaviour of overloaded operations in different situations
Unit-10 Static members and polymorphism: Static Data Members & Static Functions, Function
Overloading
Constructors and destructors: constructors, parameterized constructors, copy
Unit-11
constructor and dynamic constructor, multiple constructor in a class
More on constructors and destructors: constructors with default arguments, dynamic
Unit-12
initialization of objects, destructors
Inheritance: defining derived classes, single inheritance, making a private member
Unit-13 inheritable, multilevel inheritance, hierarchical inheritance, multiple inheritance, hybrid
inheritance
Unit-14 File handling: file handling operations: open, close, read and write
LABORATORY WORK:
Implementation of C++ Programming Concepts (Classes and objects, inline functions, friend functions,
constructor and destructors, function overloading, inheritance, working with files)
79
READINGS:
80
BRITISH LITERATURE 18TH-20TH
Course Code EENG115 Course Title
CENTURIES
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Identify the main images and symbols in the texts
CO2: Evaluate the scenario in the genre of 18th century plays
CO3: Relate literary texts to significant social, cultural, political and historical issues
CO4: Analyse the literary texts to explore the themes and the main issues
READINGS:
81
Course Code EHIS210 Course Title HISTORY OF INDIA C.1206-1707
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: examine early medieval and medieval Indian history and culture with the help of archaeological and
literary sources
CO2: analyze the factors responsible for the consolidation and territorial expansion during the Medieval
period
CO3: observe the nature of early medieval Indian society, economy, and state formations
CO4: illustrate the main religious developments of the time
82
READINGS:
83
Course Code ESOC223 Course Title CLASSICAL SOCIOLOGICAL THINKERS
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: construct an epistemological understanding on the Indian social system
CO2: evaluate the essentiality of classical sociological thinkers
CO3: analyze and interpret the socio-historical conditions under which these sociological theories
emerged.
CO4: classify different thinkers in the realm of sociological study
READINGS:
84
Course Code EPOL220 Course Title COMPARATIVE GOVERNMENT AND POLITICS
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Discuss emergence and approaches to the study of comparative politics
CO2: Assess the similarities and differences between various constitutional arrangements
CO3: Categorize the various types of states and governments
READINGS:
85
Course Code ECAP214 Course Title FUNDAMENTALS OF WEB PROGRAMMING
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand the website layout creation using HTML language.
CO2: apply the website planning, management and maintenance techniques
CO3: apply dynamic website creation using Javascript and JQuery
CO4: illustrate logic implementation on a web page
CO5: understand how to manage versatile data on a web page
LABORATORY WORK:
HTML Forms: Properties and methods, button, text, text area, checkboxes, radio buttons, select and
option elements
Built-in Objects in JavaScript: Built-in objects in javascript, string object, math object, date object,
user defined objects
Basics of JQuery: Introduction to JQuery, JQuery events, animations and effects using JQuery DOM
using Javascript : DOM concept in javascript, windows navigator, locations object with methods
86
READINGS:
87
Course Code EENG316 Course Title WOMEN’S WRITING
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: identify different terms related to women's writing
CO2: develop critical thinking
CO3: analyze different themes in the text and match with real life events
READINGS:
88
Course Code EHIS219 Course Title HISTORY OF INDIA 1707-1950
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand the influx of British in India and see the changing relationship as to how the east India
Company moved from trade to territorial control
CO2: express the strategy and ideologies of British government from time to time in order to control
Indian Territory
CO3: record the nature of popular protests from the eighteenth century till the revolt of 1947
CO4: examine the nature of British rule in India
CO5: critique colonialism and different forms of liberation movements
CO6: analyze the impact of British colonial rule in India
READINGS:
89
Course Code ESOC262 Course Title MEDIA AND STRATIFCATION
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand social stratification and the role of media as an agent of stratification
CO2: Analyse the intervention of media in constructing present social realities
CO3: Evaluate the role of media in keeping society unequally stratified in the contemporary time
READINGS:
90
INTRODUCTION TO INTERNATIONAL
Course Code EPOL222 Course Title
RELATIONS
Course Code
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Gain insight into different interpretations of international relations
CO2: Make sense of the different theories of IR
CO3: Focus journalistic understandings of international relations
READINGS:
91