Applied Activity 4 – Primary Methods

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Important
This activity will assess you on the material from learning outcome 3 "use primary research methods to
collect data”. Specifically, the assessment will focus on the objective:

3.5 Describe, select, and use appropriate questionnaire methods.

This assessment should take between 3 – 5 hours in total to complete. There are four submissions for
this assessment (see the schedule in the Overview section). Late assessments will not be accepted and
will result in a grade of 0.

You may not work with another student and/or collaborate on your work or use any material created
by another person without acknowledging the source (plagiarism). It is important that you DO NOT use
AI (artificial intelligence) tools to complete this assessment.

Overview
In this applied activity, you will create a questionnaire to collect primary data, be a participant on two
questionnaires, and provide feedback to your peers to help them improve their questionnaire. Today,
electronic questionnaires are used extensively in research, so it is important to become familiar with
these tools. Please note that your target group should ONLY be students at CAMBRIAN COLLEGE.
Follow these instructions carefully to create an online questionnaire by following these instructions
carefully.

Here are the steps to complete Applied Activity 4. Pay close attention to where (resource) and when
(Due Date) to make a submission at specific steps.

Step Task Resource Due Date

1 Prepare -
2 Set Up Microsoft Form MS Forms -
3 Create a Draft Questionnaire MS Forms -
4 Submit Draft Questionnaire (link to MS form) Moodle Workshop November 09
5 Peer Feedback – Complete & Review Moodle Workshop November 12
6 Revise Your Questionnaire MS Forms -

APPLIED ACTIVITY #4 – INSTRUCTIONS PAGE 1 of 10

 7 Submit Final Questionnaire (link to MS form) Moodle Dropbox November 16
8 Reflection Moodle (quiz item) November 16
Instructions
Review and follow these instructions carefully to complete the required tasks for Applied Activity #4.
Here are the tools you will use to complete the tasks and make submissions: Microsoft Forms, Moodle
Workshop activity, Moodle Dropbox, Moodle quiz (for reflection).

1. Prepare

 Gather the information for your research topic (research objective and question) that you used
for Applied Activity 1 and 3. You may NOT change your research topic and/question for this
applied activity.

 You will use Microsoft Forms to create your questionnaire. Make sure you can access
Microsoft Forms by visiting forms.office.com and logging in using your Microsoft 365 school
credentials through Cambrian.

 The Moodle Workshop feature will be used to facilitate the submission of your DRAFT
questionnaire (step 4) and the feedback you will submit after completing/reviewing the
questionnaires of two other students (at random). Here are two videos demonstrating how to
use the workshop feature in Moodle. Please review these videos prior to attempting your
submission in the Workshop.

o IMPORTANT NOTE: It is important that you do not miss the due date for submitting your
draft (step 4) and providing peer feedback (step 5) as the Moodle Workshop automates
the collection and distribution of submissions for other students to review and provide
feedback.

o VIDEO: Moodle Workshop Activity (6 minutes)

o VIDEO: Using Moodle 2 Workshop (3 minutes)

2. Set up the Microsoft Form

 You must use ONLY Microsoft Forms to create your questionnaire.

APPLIED ACTIVITY #4 – INSTRUCTIONS PAGE 2 of 10

  Visit forms.office.com and login using your Microsoft 365 school credentials through Cambrian.

 Create a “New Form”. For help with Microsoft Forms, please watch THIS VIDEO or visit the
Microsoft Help page.

 Add a title to your questionnaire by replacing the “Untitled form” text at the top of the form.

3. Develop a Draft Questionnaire

Follow these instructions to develop EACH section on your questionnaire (using Microsoft Forms):

 Introduction - Write an introduction in the “Form description” section (that appears after you
click on the title) to obtain consent. Please use the “Consent Form” template found below on
page 9 and fill in the blanks with your research project information. Please note that your
target group should ONLY be students at CAMBRIAN COLLEGE.

 Consent - Create a new section in your Microsoft Form called “Consent” with a multiple choice
question that asks if the participant read the informed consent and agrees to participate.

 Demographic Information - Create a new section in your Microsoft Form called “Demographic
Information” and create at least TWO (2) demographic questions. These could be related to:

o Age
o Income
o Gender
o Highest Education Level

 Topic Questions - Create a new section or sections in your Microsoft Form that are
appropriately titled with questions specifically related to your research topic. You must create
at least eight (8) questions in this section(s).

o These questions must have an appropriate type:

 Multiple choice
 Rating
 Likert
 Ranking
 Text (only when necessary, otherwise always use close-ended formats!)
 Do NOT use open-ended, double negatives, double-barreled, ambiguous,
leading, loaded, recall dependent, and socially desirable questions.

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 o When you think you are finished your questions EDIT them again and again to make
them as clear as possible and free from bias.

o Review the sequence of the questions so that the funneling technique is followed (from
easy to difficult and from general to specific). You may need to change the order of
some questions. You may decide to also reorder the sections so that the demographic
questions are at the end or beginning of the questionnaire depending on what types of
questions you asked.

 Conclusion - Create a new section in your Microsoft Form called “Conclusion”. Write an
appropriate conclusion to your questionnaire that reminds the respondent to check that they
have not missed any questions and thanks them for their time.

 Note on Formatting: Make sure the questionnaire is neatly aligned and visually appealing (the
overall flow of the questionnaire is clear). The background and colour can be edited with
“Style” options. Please make sure that the full informed consent is still visible if you change the
style of the Microsoft Form.

4. Submit Your Draft Questionnaire – DUE November 09,

2024

 You will now submit a link to your questionnaire in the Moodle Workshop.

 To get the link to your questionnaire, press the “Collect Responses” button, make sure
“Anyone can respond” is selected, press the “Copy Link” button. Please consult the screenshot
and/or THIS VIDEO for how to retrieve the shareable link on Microsoft Forms.

 Once the due date has passed, the Moodle Workshop will randomly assign your questionnaire
to two students who will complete it as a participant and review it to provide Peer Feedback.

APPLIED ACTIVITY #4 – INSTRUCTIONS PAGE 4 of 10

 You will also be assigned two questionnaires to complete and review (see step 5).

 Instructions on how to make a submission in the Moodle Workshop are provided in Step 1 –
Prepare.

 IMPORTANT NOTE: It is important that you do not miss the due date for submitting your draft
(step 4) and providing peer feedback (step 5) as the Moodle Workshop automates the
collection and distribution of submissions for other students to review and provide feedback.

5. Peer Feedback – Complete and Review – DUE November

12, 2024

 Return to the Moodle Workshop.

 You have been assigned two questionnaires submitted by other students. In the Moodle
Workshop, you will see the link to the Microsoft Form questionnaire AND Feedback
(Assessment) Questions.

 For EACH Questionnaire: (There are 2 requirements)

1. Follow the link to the questionnaire and complete it as a participant of the research
study. Take a screenshot of the final screen (you will need to upload this to one of the
Feedback Questions).

2. In the Moodle Workshop, fill out the Feedback Questions for the questionnaire you just
completed. Be sure to upload the screenshot of the final screen in the questionnaire. If
you forgot to take the screenshot, complete the questionnaire again.

6. Revise Your Questionnaire

 Once the due date for Peer Feedback has passed, the Moodle Workshop will close, and you
will be able to see the feedback you’ve received from other students and the instructor.

 Review the feedback carefully and make any necessary adjustments to your Microsoft Forms
questionnaire.

APPLIED ACTIVITY #4 – INSTRUCTIONS PAGE 5 of 10

7. Submit the Final Questionnaire – DUE November 16,
2024

 Now that you have revised your questionnaire based on the feedback you received, submit the
Microsoft Forms link in the Moodle Dropbox.

8. Reflection – DUE November 16, 2024

 Refer to your own Questionnaire and choose FOUR of the topic questions.

 Complete the Applied Activity #4 – Reflection quiz in Moodle.

Grading Criteria

Please consult the rubric on the next page for details on how you will be graded. This rubric is also
available on Moodle directly in the Applied Activity 4 – Primary Methods assignment link. There is also
an example of a questionnaire created in Forms here: https://forms.office.com/r/fxaBNdcz15.

Criteria 0 marks 1 mark

Questionnaire Development (Final) (24 marks)

Title The questionnaire has no clear The questionnaire has a clear title
title related to the research topic related to the research topic
Introduction – The purpose of the study blank is The purpose of the study blank is
Blank 1 NOT filled correctly within the filled correctly within the informed
informed consent. consent.

Introduction – The student name, program, and The student name, program and
Blank 2, 3 & faculty name blanks are NOT filled faculty name blanks are filled
10 correctly within the informed correctly within the informed
consent. consent.
Introduction – The objective of the study blank is The objective of the study blank is
Blank 4 NOT filled correctly within the filled correctly within the informed
informed consent. consent
Introduction – The description of what the The description of what the
Blank 5 & 6 participant will be doing and time participant will be doing and time in
in mins/hours are NOT filled mins/hours are filled correctly
correctly within the informed within the informed consent.
consent.

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Introduction – The target group and name of The target group and name of
Blank 7 & 8 company or organization are NOT company or organization are NOT
filled correctly within the informed filled correctly within the informed
consent. consent.
Introduction – The “what” you will understand The “what” you will understand
Blank 9 blank is NOT filled correctly within blank is filled correctly within the
the informed consent. informed consent.
Sections The questionnaire does not have The questionnaire has 3 sections for
3 sections for consent, consent, demographic questions,
demographic questions, and topic and topic specific questions.
specific questions.

Criteria 0 marks 1 mark

Consent There is NO question to ask for There is a question to ask for
Question informed consent. informed consent.
Demographic The demographic question does The demographic question has
Questions x 2 not have appropriate content, appropriate content, type, and form.
(1 mark for type, and form.
each)

Topic The question does not have The question has appropriate
Questions x8 appropriate content, type, and content, type, and form.
(1 mark for form.
each question)
Funneling – There is no evidence of reflection There is evidence of reflection and
easy to and editing to the question editing to the question sequence to
difficult sequence to funnel from easy to funnel from easy to difficult.
difficult.
Funneling – There is no evidence of reflection There is evidence of reflection and
general to and editing to the question editing to the question sequence to
specific sequence to funnel from general funnel from general to specific.
to specific.
Conclusion The questionnaire has no The questionnaire has a conclusion
conclusion. with all of the necessary
components: review of questions
and thank you message.
Format The questionnaire is not neatly The questionnaire is neatly aligned.
aligned.
Visual appeal The questionnaire is not visually The questionnaire is visually
appealing (no background or appealing (background and chosen
chosen colour theme). colour theme).
Peer Feedback (4 marks)
Completion of Did not complete both assigned Successfully completed both
Assigned questionnaires, screenshots of the assigned questionnaires, evidenced
Questionnaire completion screen are not by the upload of the final screen
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s x2 uploaded or are otherwise screenshots for each questionnaire.
(1 mark each) incorrect. Each screenshot clearly shows
completion.

Quality of Feedback is missing, irrelevant, or Provides comprehensive and

Feedback very brief and does not insightful feedback for each
Provided x2 adequately address the feedback questionnaire. Feedback directly
(1 mark each) questions or the content of the addresses key aspects of the
questionnaire. questionnaire and offers constructive
comments and suggestions,
adhering to the provided feedback
questions.

Criteria 0 marks 1 mark

Reflection (8 marks)
Completeness Reflection missing, incomplete Reflection provided for the chosen
and and/or does not adequately topic questions. Reflection clearly
Relevance x4 explain the inclusion and addresses why the question was
(1 mark each) sequencing of the questions. included in relation to the research
question and the rationale behind
the sequencing of the questions.

Critical Reflection is missing, generic, Reflection demonstrates deep

Thinking & lacking detailed justification understanding and thoughtful
Insight x4 and/or clear connection to the consideration. Provides insightful
(1 mark each) research objectives and reasoning for the choice and
questionnaire design. placement of each question, showing
how these decisions enhance the
overall research objective.

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 CONSENT FORM

You are being invited to participate in a course-based project about ________ (purpose of study). This
research project is being conducted by _______ (student name) in the _______ Program at Cambrian
College.

The objective of this research project is to attempt to understand _________ (write your objective
here). If you agree to participate in the study, you will be asked to _________ (describe what the
participant will be doing). It should take approximately _______ (minutes/hours). This study will involve
_________(target group) at ________ (name of company or organization).

There are no anticipated risks if you decide to participate in this research study nor are there any cost
for participating in this study. Your participation in this study is voluntary. If you change your mind and
would not like to participate, you are free to leave the study at any time with no penalties.

The information you provide will help me understand _______ (what). I will be presenting my results to
my course professor and classmates and then the consent form and data I have collected will be
destroyed.

All results of This research will be anonymous. No one will be able to identify you, or know whether you
participated in this study.
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This study has been approved by the Cambrian College Research Ethics Committee. For any comment or
question about your rights as a participant in a study, you may contact your ___________ (faculty
name) or Cambrian College Research Ethics Committee at [email protected]. The research
ethics committee is a group of people who oversee the ethical conduct of research studies. These
people are not part of the study team. Everything that you discuss will be kept confidential.

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