ISB LAI Batch 14 Brochure
ISB LAI Batch 14 Brochure
ISB LAI Batch 14 Brochure
20 Weeks | Online
Integrated with
Integrated with
Generative
Generative AI AI
Gain the ISB Executive Alumni Status
OVERVIEW
Join us on this transformative journey and position yourself as a visionary leader who can
effectively harness the power of AI to drive innovation, make data-driven decisions, and lead
with confidence.
B-school in
#1 India
ABOUT ISB
EXECUTIVE B-school in
#5 Asia
EDUCATION
B-school
#31 Globally
Learning Experience
Are there any LIVE sessions with the institute faculty in this programme?
This programme is designed to provide flexible learning given the time constraints of working professionals and contains high-quality pre-recorded videos
with the globally renowned faculty from ISB. No LIVE sessions will be taken by ISB faculty.
What is the role of the Programme Leader? Are they institute faculty?
Programme Leaders are Industry Practitioners/ Subject Matter Experts who help with doubt-clearing sessions, cover specific topics deeper and share
real-world examples wherever needed. They are not the faculty of the institute.
Who grades/ gives inputs on the assignments and projects?
The assignments are graded either by the Programme Leader or the internal grading team.
Is there a qualifying mark/grade to get the final certification in this programme?
Yes, a minimum score of 70% in all required assignments including capstone to successfully complete the programme and receive a digital certificate of
completion.
What if I miss the assignments for a particular week? Can I attempt them later?
An assignment that is not submitted by the due date is late. Late assignments will be accepted until one week after the programme end date, which
is published on the programme homepage. Feedback will not be provided for late submissions.
Who is the faculty for the LIVE Masterclass/ Online sessions/ Doubt-clearing sessions?
Doubt-clearing sessions are carried out by the Programme Leaders, as they monitor individual student progress.
Do I get Alumni status of the institute on completion of this programme
This programme comes with ISB Executive Alumni Status, which includes access to resources, networking opportunities, discounts on programmes,
access to support team, exclusive event invitations, and the chance to be a guest speaker.
What if I don’t find the programme appropriate for me after starting the sessions? Can I seek a refund?
We encourage our learners to complete the programme to fully understand the concepts and derive valuable learning outcomes. Should you still
feel the need to stop your learning journey, a refund request can be initiated before the programme commencement. However, after the programme
commences, the fee becomes non refundable.
What type of certificate will I receive?
Upon successful completion of the programme, you will receive a smart digital certificate. The smart digital certificate can be shared with friends,
family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate
will be sent approximately two weeks after the programme, once grading is complete.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and programme materials for 12 months following the programme start date.
Access to the learning platform is restricted to registered participants per the terms of agreement.
This Programme Summary is provided only for your convenience. You are advised to refer to the Programme Brochure for more information.
PROGRAMME HIGHLIGHTS
Discussions
18 Office Hours ISB Executive Alumni
by Programme Leader** Status and Certificate of
(Excludes Orientation Webinar Completion
and Capstone Project)
Note:
ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a curated panel of eminent programme leaders who will be
conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.
*Assignments are graded either by programme leaders who are available to support participants in their learning journey and/or by the Emeritus grading team.
**Programme leaders are domain experts who will clear your doubts and guide you through your learning journey.
The Generative AI modules are optional and provided solely for self-study and do not come with any assistance. The content is optional and does not count towards your final
evaluation.
TOOLS COVERED
Generative AI Tools
Note:
-All product and company names mentioned in this material are trademarks or registered trademarks of their respective holders. Their use does not imply any affiliation with or
endorsement by them.
-The tools showcased in this material will be taught through pre-recorded demo videos.
-These sessions are optional and will not be considered for your final evaluation.
-The Generative AI tools are optional and provided solely for self-study and do not come with any assistance.
-No live sessions/support will be provided for demo videos.
CASE STUDIES
A detailed case study on how Insights into how Amazon is Extensive example of how
Shopify managed to compete evolving in healthcare using AI Microsoft took the governance
with Amazon through Walmart in supply chain, distribution, and stakeholders into account
Alliance and brilliant use of AI. logistics and research. while implementing AI systems.
An insightful case study on A detailed case study on Pfizer A detailed case study on how
how both companies leveraged about alignment of customer Alipay has expanded its reach
blockchain, analytical and shareholder value through and markets across the globe
technologies and innovated the business frameworks. through product innovation,
fintech business. customer centricity and supply
chain.
A comprehensive case study A comprehensive case study A detailed case study on how
on how Jio has transformed on how Dell used business Ashok Leyland was caught in a
digital adoption in India, even innovation via its Asset crisis in terms of falling sales
in the rural areas. Efficiency Model to succeed. and reinvented itself.
...many more.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply
any affiliation with or endorsement by them.
LEARNING OUTCOMES
Senior Stakeholders
Functional Leaders
Note:
This programme is not for technology professionals and engineers who want to learn and develop technology solutions or get the
technical background behind AI/ML based on coding to cater to organisational needs. The programme is suitable for mid-senior level
leaders who want to understand how to build AI/ML businesses or incorporate AI/ML strategically into their projects.
No prior coding knowledge is required for this programme.
PAST PARTICIPANT PROFILES
Industry
24%
IT/ Telecom/ Engineering
Manufacturing/Marketing/ RetaiI
13% 63%
Others
Experience
4%
7%
0-10 Years
10-20 Years
30%
59%
21-30 Years
31-46 Years
AI Algorithms
The Missing Middle: Augmented Intelligence
Developing an AI Strategy
Defining the Roadmap - Part 1
Defining the Roadmap - Part 2
Managerial Trade-offs
Problems and Limitations with AI - Part 1
Problems and Limitations with AI - Part 2
Problems and Limitations with AI - Part 3
Module 4: SETTING STAGE FOR AI LED BUSINESS TRANSFORMATION
AI Comes of Age
Data Monetisation and AI
Business Models and Technology: Digital Transformation
The Future of Business: Data, AI, and The Power of Disruption
Theory of Disruption (Caselet: Polaroid)
Disruptive Innovation
Case Study: Pinduoduo (PDD)—A Quick Debrief - Part 1
Case Study: Pinduoduo (PDD)—A Quick Debrief - Part 2
Monetising Generative AI
History of Generative AI
Google Loses Out to OpenAI
Opportunities for AI Investment from Technocentric to Customer-centric
Monetising Generative AI by Democratising Creativity
Mastering Networks
Preparing for Change
Communicate for Action
Communicate for Impact
Leverage AI to Enhance Communciation
Celebrate Ethics
The Art of Storytelling
Leadership Is a Habit
GENERATIVE AI MODULE
Module 1 INTRODUCTION TO GENERATIVE AI
Identify the Foundational Concepts of Artificial Intelligence (AI) Including Its Aim to
Create Intelligent Systems Capable of Reasoning, Learning, and Decision-Making
Differentiate Between Machine Learning (ML) and Deep Learning, Understanding
that Machine Learning Uses Algorithms to Learn from Data, While Deep Learning
Uses Artificial Neural Networks with Multiple Layers to Handle Complex Data
Patterns
Explain the Principles of Deep Learning as A Powerful Subset of Machine
Learning (ML), Utilising Multi-Layered Artificial Neural Networks Inspired by the
Human Brain to Address Intricate Data Encounters
Describe the Working of Neural Networks, Including their Structure and Function,
Layers (Input, Hidden, Output), Weights, Biases, and Activation Functions, and
the Role of Backpropagation in Training these Networks
Module 2 GENERATIVE AI MODELS
Explain Service Type Language Models Like BERT and GPT, their Traits, and
Usage in Conversational AI
Differentiate Model-based Language Models, like Palm Path Augmented Models,
from Other Types, Emphasising Unique Benefits
Explain Language Model Functions (Encoding, Decoding, Encoder-Decoder
Mechanisms) and their Role in Language Processing.
Apply Prompting Techniques (Zero-shot, Few-shot) to Guide Language Models'
Responses for Specific Tasks, Aiding Rapid Adoption and Learning with Minimal
Data.
Analyse Ethical Considerations and Risks with Large Language Models, Like
Hallucinations and Biases, and Develop Strategies to Mitigate them in Prompt
Engineering and Generative AI
Changing Mindsets
Technological Evolution and Data
Business Models, Technological and Exogeneous Disruptions
Reinventing E-commerce: Shopify
Discussion Debrief: Are Intangible Assets Confined to the Tech Sector?
Integrating Value Creation and Value Appropriation in Business Innovation
Value Creation through Market-Facing Processes
Case Study: Lendingkart
Aligning Customer and Shareholder Value
Framework Case Study: Pfizer
Strategy and Business Models
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total
programme hours. *The bonus modules are optional and provided solely for self-study and do not come with any assistance.
PROGRAMME FACULTY
Rajendra Srivastava
Novartis Professor of Marketing Strategy and Innovation, ISB
Executive Director - Centre for Business Innovation (CBI), EFPM
Professor Rajendra Srivastava has over 30 years as an academic and administrator. Prior to
joining ISB Executive Education, he was the Provost and Deputy President of Academic
Affairs at Singapore Management University. Professor’s research interests include
Marketing Strategy, Marketing Metrics, and Brand/Customer Management. His current work
focuses on Business Model Innovations, especially in Services, B2B, Technology and
Emerging Markets. Professor Srivastava is best known globally, for the work on measuring
the impact of market-facing business processes, and the value of market-based assets.
Before the stint at SMU, the Professor has held distinguished research chairs and senior
management positions at the University of Texas at Austin and Emory University in Atlanta.
Anand Nandkumar
Associate Professor, Strategy, ISB
Executive Director - SRITNE
Associate Dean - Centre for Learning and Teaching Excellence
Professor Ramakrishna Nidumolu has expertise in B-School professorship, Fortune 500 strategy
consulting, Clevel executive leadership, and business research. He has helped global corporations
unlock new opportunities for business growth by suggesting new models of business leadership,
digital transformation, and sustainable business innovation. Professor Nidumolu is recognised as a
thought leader and has authored influential Harvard Business Review articles, an acclaimed book
on business leadership, and other publications. He completed his PhD in Information Systems from
Anderson School of Management, UCLA.
Nandu Nandkishore
Adjunct Professor, Marketing and Strategy (Practice), ISB
Professor Nandkishore Doreswamy is a Global C-suite Executive with over 34 years of global
experience in leadership roles across a diverse set of environments in both emerging and
developed markets. He retired as CEO/ Executive Vice President for Nestlé in Asia, Oceania
& Africa. Professor’s key areas of expertise include turnaround situations, crisis management,
transformation of old-economy businesses through ‘Tech-based’ innovation, leadership and
coaching in the new ‘Tech-led’ and ‘Sharing Economy’, globalisation, and cross-cultural
operations. Professor Nandu Nandkishore completed his MBA from IIM Ahmedabad &
B.Tech from IIT Delhi. Some of his other accomplishments are: Four Hard Questions to Ask
About Your Company's Purpose - Harvard Business Review. He is one of the non-executive
directors for Delfi Limited Singapore and an advisory board member for Livinguard AG,
Switzerland.
Ashish Sinha
Visiting Professor and Senior Research Fellow, Marketing, ISB
CLMP Affiliation: University of Technology, Sydney
Professor Ashish Sinha has held senior leadership roles in both academia and industry. His
research work involves developing systems to help managers make better decisions and improve
consumer welfare. Before joining ISB Executive Education, Professor Sinha was the Associate
Dean (Research) and the de-facto co-Internal Dean at UTS Business School, Australia. He helped
the school become one of the top three business schools in Australia. Professor Sinha has a PhD
in Marketing Science from the University of Alberta.
Vijaya Bhaskar Marisetty
Visiting Faculty, Indian School of Business (ISB)
Dr. B R Ambedkar Chair Professor, Economics and
Social Sciences, IIM Vishakapatnam
Himanshu Tambe
Visiting Faculty, Indian School of Business (ISB)
Visiting Faculty, Singapore Management University (SMU)
Professor, Organisation Design, Leadership and
Workforce Analytics
Dr. Rohini Srivathsa is the chief technology officer for Microsoft India and South Asia. In her role,
she is responsible for driving tech innovation and growth across industry and the government. She
began her career in R&D at AT&T Bell Laboratories and has published over 25 technical and
business papers. She has also worked at the Boston Consulting Group and IBM Global Business
Services in strategy consulting roles across emerging markets. Previously, Dr. Rohini served as the
chief technology officer of Janalakshmi Financial Services (now Jana Small Finance Bank), where
she was responsible for driving tech-driven business transformation for financial inclusion among
the urban underserved.
Dr. Rohini holds an MBA from the Wharton School of the University of Pennsylvania, earned her
PhD in Computer Engineering from the University of Texas at Austin and serves as an adjunct
faculty at ISB Executive Education.
PROGRAMME CERTIFICATE
On successful completion of the programme, you will be awarded a certificate in Leadership with AI
from ISB Executive Education.
LE
The Executive Education at the Indian School of Business awards this certificate to
MP Vinod Kurian
A
Leadership with AI
S
from Month, Year to Month, Year
Sujatha Kumaraswamy
Executive Director
Executive Education and Digital Learning
Indian School of Business
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB Executive Education.
ISB EXECUTIVE ALUMNI STATUS
Access to the Executive Alumni portal – a unique space for alumni to re-ignite connections, spark
collaborations and engage in continuous learning. The alumni portal has several features like an
alumni directory, city chapters, special interest groups, alumni mentorship and more. Access to the
alumni portal is provided post the programme completion.
Networking opportunities via ISB Executive Education Network Group on LinkedIn.
Preferential pricing with 20% discount on programme fee on ISB Executive Education programmes.
ISB Executive Education newsletters, articles, podcasts and videos.
Access to ISB Executive Education support team over email.
Exclusive invitations to Online and Offline events like Webinars, Conferences, and Master Classes,
amongst others.
Opportunity to be a Guest Speaker at ISB Executive events (invited on the discretion of ISB Executive
Education).
ISB Executive Alumni Credentials: ISB Email ID.
Note: All activities and research resources for ISB Executive Education alumni are handled by ISB Executive Education. Whenever there
are any events or webinars held, they will be informing the alumni community of the same. Events take place yearly basis availability of
resources & is subject to change.
LEARNING JOURNEY
Orientation Week
The first week is orientation week. During this week, you will be
introduced to the other participants in the class from across the world,
and you will learn how to use the learning management system and
other learning tools provided.
Weekly Goals
As you begin the programme, meet your learning
goals set for the week. The goals would include
completing the assignments, which have weekly
deadlines.
Debrief Sessions
The programme features weekly live online sessions with
programme leaders who are available to help you clarify your
doubts pertaining to the content. Assignments are graded either
by programme leaders and/ or by the Emeritus grading team.
Note:
GST(currently @ 18%) will be charged extra on these components.
*Instalment payment options available.
*Additional convenience charges will be applicable on instalment payments.
*For detailed information on instalment payments reach out to your programme advisor
ABOUT ISB EXECUTIVE EDUCATION
ISB Executive Education empowers participants with the skills, mindsets, and networks required to
manage and lead in this evolving landscape, enabling them to achieve their distinct personal and
professional goals. Recognised as #1 in India for the third consecutive year and #26 globally in the
Financial Times (FT) Executive Education Custom Rankings 2024 and #3 in India, #65 globally in
the FT Executive Education Open Ranking 2023, ISB Executive Education is committed to prepare
working professionals to excel in the new global business environment. This is achieved through
fostering engaging exchanges between renowned industry leaders and academia and drawing
globally renowned faculty from the world's top business schools. Through meticulously designed
programmes, participants gain from both advanced management research and the vast
experiences of their peers, ensuring they are well-equipped to navigate the complexities of the
modern business landscape.
ABOUT EMERITUS
ISB Executive Educaton is collaborating with online education provider Emeritus to offer a portfolio
of high-impact online programmes. Working with Emeritus gives ISB Executive Education the
advantage of broadening its access beyond their on-campus offerings in a collaborative and
engaging format that stays true to the quality of ISB Executive Education. Emeritus’ approach to
learning is built on a cohort-based design to maximise peer-to-peer sharing and includes video
lectures with world-class faculty and hands-on project-based learning. More than 300,000 students
from over 200 countries have benefitted professionally from Emeritus’ courses.
Apply for the programme here
APPLY NOW
In collaboration with