SWCA2Module4
SWCA2Module4
INTRODUCTION:
LECTURE/DISCUSSION:
Abraham Maslow was born Brooklyn, New York on 1908. He earned his degrees
at University of Wisconsin. He did a research on the behaviour of primate and for
fourteen years he was a faculty of Brooklyn College.
Maslow’s Hierarchy of Needs
The lowest level of unmet needs in the hierarchy of needs need the most urgent
attention and efforts. Once a level of need is satisfied the person is motivated to
aspire for higher level of needs. Needs are relatively satisfied; growth and self-
actualizing is a life-long process.
The driving force in personality development is the “self-actualizing motive”
which seeks to develop optimally the person’s capacities.
Maslow presented the hierarchy of needs in a Pyramid, where physiological needs
is at the lowest level and the self-actualization at the peak.
According to Maslow, the lower the need in the hierarchy, the more
powerful it is, the higher the need, the weaker it is and the more distinctly
human it is;
Physiological needs are the most basic to ensure our survival eg. Food,
clothing, shelter, water etc.
Safety needs – when the physiological needs have been adequately met,
these needs emerge next which include our needs for structure order,
security and predictability (Hergenhahn, 1994)
Belongingness and love needs – when physiological and safety needs are
met satisfactorily, a person is motivated by this set of needs – the need to
love and be loved, to belong and be accepted.
Esteem needs – the fourth in the hierarchy, requires both recognition from
recognition from other people, which result in feeling of prestige,
acceptance and status, and self-esteem which results in feeling of
adequacy, competence and confidence. (Hergenhahn, 1994)
Self- actualization – the highest need, which refers to man’s desire for self-
fulfilment namely, the tendency for him or her to be actualized in what he
is potentially capable. (Maslow, 1970)
Maslow contends that a lower level of need does not have to be satisfied
completely before the next level emerges. Further, the self-actualizing person’s
life is governed by values, growth motives or metamotives. On the other hand,
non -actualizing people are governed by deficiency motives and are influenced by
the absence of such things as food, love or esteem.
BEHAVIORIST THEORY
( JOHN WATSON, IVAN PALVLOV, B.F. SKINNER, BANDURA)
Behaviourists holds that the search for the reasons for behaviour is determined
by the person’s external environment. Behavior is shaped through the process of
learned responses to a given stimulus in the person’s environment. Behaviors are
reinforced or conditioned and since it is learned then, it can be modified or
unlearned.
Behavior is learned and that desired behaviour can be developed with the
manipulation or control of environmental factors. Behaviorism focuses on what is
observable rather on what can be inferred. Watson and Pavlov stressed classical
conditioning or respondent behaviour. Classical conditioning is characterized by
the stimulus-response pattern. According to Hergenhahn (1994), Pavlov’s work on
learning contains the following ingredients:
Conditioning Stimulus (CSO) – a stimulus which, at the beginning of training, does
not elicit a predictable response from organism.
Unconditional Stimulus (UCS) – a stimulus that elicits an automatic, natural and
predictable response from an organism.
Pavlov found that if the conditioned stimulus were paired several times with
unconditioned stimulus, it gradually would develop the capacity to elicit a
response similar to unconditioned response. Such response is called conditioned
response (CR).
ALBERT BANDURA
Albert Bandura ( together with Walter Michel) position was originally referred to
as social learning theory however, Bandura now believes the term social cognitive
theory is more appropriate.
The social portion acknowledges the social origins of such human thought and
action: the cognitive portion recognizes the influential causal contribution of
thought process to human motivation, affect and action.
Bandura’s theory emphasizes reciprocal determinism or the interaction of the
person, situation and behaviour variables.
Situation variables – provide the setting in which a person behaves.
Person variables, determine how a situation is analysed and which behaviour are
chosen. Behavior variables both provide information concerning the person’s
analysis of the situation and modify the environment.
Some key concept as discussed by Hegenhann (1994)
Observational learning requires no reinforcement. Learning is perceptual
process. Although reinforcement is not believed to influence learning, it is
believed to be importantly related to performance and perceptual
processes.
The processes that influence observational learning are the : attentional,
retentional motor reproduction and motivational processes.
Most human behaviour is self-regulated. Through cumulative direct and
vicarious experience, people develop performance standards that they use
to evaluate their own behaviour.
Bandura (1989) observed that, among the mechanisms of personal agency, none
is more central or pervasive than people’s beliefs about their capabilities to
exercise control over events that affect their lives. Self – efficacy refers to what a
person is actually capable of doing.
To Piaget, it is the sequence of stages that is critical, not the age at which stage is
attained.
Intelligence is seen as a process of adaptation and organization.
Adaptation is the equilibrium occurring as a child interacts with his environment.
Two processes:
1. Assimilation –the incorporation of the environment into present patterns of
behaviour
2. Accomodation – is the change in the intellectual structure (schemas) a
person must make to adjust to the demand of environment.
Adler contends that inferiority feelings are not sign of abnormality, they
are the cause of all improvement in the human lot. Humans are pushed
by the need to overcome their inferiority and pulled by the desire to be
superior.
4. Social Interest
It is exemplified by the individual helping the society to attain the goal of
perfect society. Striving for superiority become specialized; the ideal of
perfect society takes place of purely personal ambition and selfish gain.
By working for the common good, human compensates for their
individual weakness.
5. Style of Life
All of person’s behaviour springs from his/her style of life. The person
perceives, learn and retains what fits the style of life, and ignores
everything else. The style of life is a compensation for a particular
inferiority.
6. The Creative Self
These asserts that human make their own personalities: they construct
them out of the raw material of heredity and experience. The creative
self gives meaning to life; it creates the goal as well as the means to the
goal.
Thelma Lee Mendoza, Social Human Behavior and Social Change Unit, IPOU and
UP, 1995
Isabel Panopio et al. General Sociology Focus on the Philippines, Kon,Inc, Quezon
City, 1995