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ITMA 401 - Assignment 1

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27 views3 pages

ITMA 401 - Assignment 1

Uploaded by

alhowar.ash
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ITMA 401 (E-Commerce) – First Semester 2024/2025

Instructor
Fatema Aldhaen
Name:

Assignment: Individual assignment (15 Marks) ( A1, A2,


A3)

Part A (Research Assignment ) ( 5 Marks)


Explain the Significance of E-commerce's for Small
Businesses (Min 200 words – Max 300 words)

Part B (Online course ) (10 Marks)


I. Each student needs to watch the following online
course and obtain a certificate once you complete it.
you need to summarize what you have learned in
writing (Min 100 words – Max 120 words)

Course Title: Introduction to E-Commerce


Duration: 1.5 hours
Level: Beginners level
Type: Free

Click on the below link or copy and paste the link in the
browser to proceed to watch the courses.
https://www.mygreatlearning.com/academy/learn-for-free/
courses/introduction-to-e-commerce

** Each student must add the screenshot of the certificate


in the Word file, find a sample of the certificate

** Plagiarism percentage and AI usage (Don’t exceed 15 %)

1) E-commerce has become a game-changer for small businesses, offering


numerous benefits that enhance growth, efficiency, and market reach. One of
its most significant advantages is the ability to overcome geographical
limitations. By establishing an online presence, small businesses can reach
customers far beyond their local communities, expanding their market
globally without the need for physical storefronts. This level of accessibility
allows them to compete with larger corporations on a more level playing field.
Additionally, e-commerce reduces operational costs. Traditional brick-and-
mortar businesses require substantial investments in rent, utilities, and in-
store staff. In contrast, an e-commerce platform minimizes these overheads,
enabling small businesses to allocate more resources toward product
development, marketing, and customer service. Furthermore, digital payment
solutions and automation streamline operations, reducing the time and effort
required for inventory management, order processing, and customer support.
E-commerce also provides valuable data analytics tools, allowing businesses
to track customer behavior, preferences, and purchase patterns. This data-
driven insight enables them to tailor their marketing strategies and improve
customer experiences, fostering loyalty and boosting sales.
Moreover, online platforms facilitate effective marketing through social media
and search engine optimization (SEO). These cost-effective strategies
increase brand visibility, attract new customers, and build strong customer
relationships.
In summary, e-commerce empowers small businesses by providing cost-
effective solutions, broader market access, and enhanced operational
efficiency, making it an essential component for their sustainable growth in
today’s digital economy.

2) The "Introduction to E-Commerce" course provides a foundational understanding of how


electronic commerce operates in the modern business landscape. It covers key concepts
such as the different types of e-commerce models: B2B (Business-to-Business), B2C
(Business-to-Consumer), C2C (Consumer-to-Consumer), and C2B (Consumer-to-
Business). The course explains the advantages of e-commerce, including global market
reach, cost efficiency, and 24/7 availability.
Additionally, it introduces essential components like payment gateways, digital
marketing, and website optimization. Security aspects, such as data protection and secure
payment processing, are also discussed. By the end of the course, learners gain insight
into setting up an online store, understanding customer behavior, and leveraging digital
tools to grow a business. This knowledge is crucial for anyone looking to enter or
enhance their presence in the e-commerce space.

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