MINI PROJECT

A study on “E-COMMERCE’’
Prepared by
Karunanedhee Mishra
(Student ID: 22MBAE0050)
Submitted To
MBA -2nd Sem
SHAMBHUNATH INSTITUTE OF ENGINEENING &
TECHNOLOGY/SIET JHALWA PRAYAGRAJ
Affiliated To
Dr. A.P.J Abdul kalam Technical University (AKTU)
Lucknow
 Student’s Declaration

I undersigned KARUNANEDHEE MISHRA a student of SIET MBA

2nd semester, declare that MINI PROJECT titled “E-COMMERCE”
is a result of my own work and my indebtedness to other work
publications, references, if any, have duly acknowledged. If I found
guilty of copying any other report or published information and showing
as my original work, I understand that I shall be liable and punishable by
institute or University, which may include ‘Fail’ in examination, ‘Repeat
study & re-submission of the report or any other punishment that
Institute or University may decide.

Name of student: KARUNANEDHEE MISHRA

Student ID:22MBAE0050 Signature

 ACKNOWLEDGMENT

I would like to express my special thanks of gratitude to my

teachers Dr. Manyak Malviya, who gave me the golden

opportunity to do this wonderful project of MINI Project -2 on

“E-commerce Industry”. Further I would like to extend my

gratitude to our Class coordinator Dr. Shweta Tripathi who

guides me in completing my project. I came to know about so

many new things I am really thankful to them.

 INTRODUCTION
Electronic commerce (e-commerce) has been hailed as a
disruptive technological innovation that has radically
transformed business-to-consumer (B2C) interactions in both
domestic and cross-border retail sales by providing advanced
tools for building audience engagement, reaching customers,
improving sales, and improving efficiency and productivity. The
internet retail landscape is again transforming with the advent of
mobile commerce (m-commerce), the buying and selling of
goods and services through wireless handheld devices such as
smartphones and tablets. This puts shopping literally at
consumers’ fingertips while creating unprecedented
opportunities for businesses and signaling a new era of growth
in online retailing. These developments are made possible by the
rapid innovation in information and communication technology
(ICT), particularly rapid advancements in internet technology
and tablets and smartphones. However, as fast as these advances
occur, they have been limited largely to developed and large
economies. While the earlier work by the Asian Development
Bank and United Nations Economic and Social Commission for
Asia and the Pacific (2018) and the United Nations Economic
and Social Commission for Asia and the Pacific (2019) provide
descriptive analysis on e-commerce and technology, few studies
have empirically investigated the role of technology adoption in
online retail growth, particularly in the context of Asia, even as
the region’s growth prospects in internet retail sales have been
promising. This paper aims to fill this crucial gap in the
literature on the relationship between technology adoption and
B2C online commerce. Using proprietary panel data on Asia’s
B2C online commerce to ensure comparability across countries
and years,the study attempts to answer two specific research
questions: First, within countries, what are the determinants of
B2C online commerce in general and its segments in particular
(i.e., m-commerce, domestic and foreign or cross- border
internet retail sales)? Second, what role does adoption of ICT
infrastructure, in particular, play in driving B2C online
commerce? Rigorous empirical investigation of these questions
can provide important insights about the implications of the
digital divide on B2C online sales, adding to knowledge on how
to build an inclusive digital economy for all.
OBJECTIVE OF THE REPORT

 To study the current position and situation of E-commerce

industry

 Find out the possible ways solution to weakness

 To identify key opportunities and threats in E-commerce

industries
 REVIEW OF LITERATURE IN
INDIA
Some preliminary works on e-business and banking have been made
through using data analysis. This literature review was also conducted to
help put the research methodology in a better conceptual framework. In
this regard the review focused on: the evolution and definition of e-
business; processes of e-business adoption; benefits, barriers and
challenges to e-business adoption. E-Business probably began with
electronic data interchange in the 1960s (Zwass, 1996). However,
(Melao, 2008) suggests that it was only in the 1990s, primarily via the
Internet, that e-Business has emerged as a core feature of many
organizations. In his opinion, the hope was that e-Business would
revolutionize the ways in which organizations interact with customers,
employees, suppliers and partners. Some saw e- Business as part of a
recipe to stay competitive in the global economy. The term “e-Business”
has a very broad application and means different things to different
people. Furthermore, its relation with e-commerce is at the source of
many disagreements. (Melao, 2008). A more comprehensive definition
of e-business is: “The transformation of an organization’s processes to
deliver additional customer value through the application of
technologies, philosophies and computing paradigm of the new
economy.” In a simple sense, E-Business can be defined as, “the
organized effort of individuals to produce and sell, for profit, products
and services that satisfy society’s needs through the facilities available
on the Internet” (Brahm Canzer, 2009) Some authors view e-Business as
the evolution of e-commerce from the buying and selling over the
Internet, and argue that the former is a subset of the latter.( Turban et al.,
2006). Others defend that, although related, they Are distinct concepts
(Laudon and Traver, 2008).
 INDUSTRY OVERVIEW

Over the last decade, the Internet has changed the way people buy and
sell goods and services. Online retail or e-commerce is transforming the
shopping experience of customers. The sector has seen unprecedented
growth especially in the last two years. The adoption of technology is
enabling the e-commerce sector to be more reachable and efficient.
Devices like smartphones, tablets and technologies like 3G, 4G, Wi-Fi
and high speed broadband is helping to increase the number of online
customers. Banks and other players in e-commerce ecosystem are
providing a secured online platform to pay effortlessly via payments
gateways. The homegrown players have shown tremendous growth and
attracted some big investors. The entry of global biggies like Amazon
and Alibaba has taken the competition to a new level. Etailers are
differentiating themselves by providing innovative service offerings like
one-day delivery, 30-day replacement warranty, cash on delivery (CoD),
cashback offers, mobile wallets, etc. The supply chain has improved
significantly and e-tailers are even leveraging on the services of Indian
Post for greater reach across the country. In 2014, Indian Post collected `
2.8 billion through CoD option of payment. 1 India slipped from 14th to
20th rank among the top 30 developing countries in 2014 Global Retail
Development Index (GRDI) that looks at measures for retail investments
worldwide. 2 Chile and China are leading in the GRDI rankings. The
sector is still in its growth stage in India and has enormous potential to
offer in the coming years. The government’s most prestigious Digital
India project could take the sector to new heights.
 ISSUES AND CHALLENGES
 Online Identity Verification
When a visitor registers on an E-Commerce website, the information
they enter may no t be genuine therefore you cannot know if they are
genuinely interested in purchasing. For example, cash-on-delivery
purchases made with a fake phone number and address can result in
massive losses in revenue. That’s why it’s important to perform online
identity verification for each prospective customer.

The solution:
● Look for signs of suspicious activity. This can be an unusually high
volume of orders
● or zip codes that do not match with a state or a city. Always send an
automated verification link for customers that sign up to validate that
the customer is genuine.
● Make an automated call for a cash-on-delivery purchase. Then,
ask the buyer to validate the delivery address.
● Use software solutions. These solutions should identify fraudulent
attempts by using multi-layered authentication. These programs have
features such as SSN verification,
● identity checks and instant authentication, making it possible for your
e-Commerce business to stay ahead of fraudsters.
IMPACT OF TECHNOLOGY/APPLICATION TO
RESOLVE ISSUES

Since the last 20 years, the e-commerce industry is growing

significantly. It is due to the higher consumer interest, participation, and
increased demand. In this time the B2C e-commerce was gaining the
speed with B2B e-commerce and this trend is continuing all over the
world and it
will be seen in coming years. The technology is the main fuel behind the
evolution and existence of B2B and B2C E-commerce industry. As the
technology changing the transactions between the business and
consumer, the consumer is accessing various tools to estimate prices,
find alternatives, stores and obtain coupons.

The Rise of E-commerce Sites

The increase in e-commerce websites helped people a lot. Without going
anywhere, they like to buy online and they are also benefited by getting
various offers and discounts. Besides these, people love to purchase by
taking the consent of friends, spouse, and other family members.
Additionally, it is more convenient and people can gift any product to
their friends and loved ones through these websites.

Costumers get Better Shopping Experience

E-commerce industry has changed the process of business and cash
transactions. Now it has introduced a lot of new, modern and useful
factors by which customers enjoy easy and hasslefree shopping.
Anybody can purchase at the top of a button and receives the product at
the doorstep. Thus the customers depend more on the e-commerce
market place.

SUGGESTIVE STRATEGIES

Increase E-commerce Search Usability

To boost conversions in an e-commerce store you can improve the

search usability in the following fields:

● design and behavior of the search field;

● search scope selection;

● how should the auto-complete be designed

;
● results layout and features;

● filtering and sorting the search results on the results page.

Try Personalizing the Home Page

Personalization is a technique that records what customers viewed or
visited on their last session on your website and makes new buying
suggestions on every following visit based on past experience in the
store. This can be a personalization based on previous behavior such as
previous purchases or based on real-time data such as a location or time.
 LEARNING OUTCOMES

 Learn to generate new strategies and solution which help industries

to develop more

 Learn to think of solution and strategies from business point of view

 Learn to create a report on a existing problem and issue which are

facing at the moment
 RECOMMENDATION

⮚ As still in India large segment of population is untapped regarding the

online shopping the available online shopping stores can widen their
market by getting into expansion strategies

⮚ There is also need to remove the fear in the minds the customers
regarding the product quality, durability and payment etc. in online
shopping

⮚ Wide expansion of internet facilities in rural areas can bring the more
customers for the online shopping sites

⮚ Through prompt service wide variety and easy accessibility even

consumers from the remote area can be tapped
 BIBLIOGRAPHY

 https://en.wikipedia.org/wiki/E-commerce

 https://www.ibef.org/industry/ecommerce.aspx#:~:text=Indian%20E
%2Dcommerce%20industry%20has,in%20the%20world%20by
%202034.&text=E%2Dretail%20market%20is%20expected,
%24%2025.75%20billion)%20in%20FY20.

 https://www.firstpost.com/tag/e-commerce
THANK YOU!