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Executive Business Communication

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29 views6 pages

Executive Business Communication

Uploaded by

vgcharam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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EXECUTIVE BUSINESS COMMUNICATION

INTRODUCTION

Communication is the life blood of all business enterprises. The word


'communication' has been derived from the Latin word, 'Communicare' and
‘communis’. 'Communicare' means to impart or to transmit and ‘communis’
means common. The process of communication involves the communication of
ideas. Communication is a process which involves the transmission and
replication of ideas ensured by feedback for the purpose of eliciting actions
which will accomplish organisational goals.

The process of communication involves exchanging facts, ideas, opinions


or emotions between two or more persons. Feedback is an essential component
of communication. The main purpose of communication is to inform, or to elicit
action to achieve organisational goals.

COMMUNICATION CYCLE

The communication cycle refers to the process of sharing information


between the sender and receiver. The process of communication starts when a
sender transmits a message to a receiver through a specific medium. Upon
receiving the message, the receiver responds in an appropriate manner – known
as feedback.

In simple terms, the communication cycle is a mechanism in which


one person transmits a message and the other person correctly receives that
message. Communication is two-sided. To complete the communication, we
need a sender and a receiver. The communication cycle starts with the sender,
who decides what the message is, how it will be transferred, and the best
medium to share it.

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COMPONENTS OF THE COMMUNICATION CYCLE

1. Sender
 Has an idea
 Encodes the idea, formulates the message
 Selects an appropriate channel, sends the message
2. Receiver
 Gets the message
 Decodes the message

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 Sends the feedback

IMPORTANCE OF EFFECTIVE COMMUNICATION IN BUSINESS

1. INTERNAL COMMUNICATION

 Better coordination
 Conductive work atmosphere

2. EXTERNAL COMMUNICATION

 Governmental agencies and departments


 Ad agencies, distributors, retailers, individual customers, etc.

OBJECTIVES OF COMMUNICATION

 Information
 Advice
 Order
 Suggestion
 Persuasion
 Education
 Warning
 Raising Morale
 Motivation

METHODS OF COMMUNICATION

 Written Communication
 Oral Communication
 Face-to-face Communication
 Visual Communication

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 Audio-visual communication

TYPES OF COMMUNICATION

1. Formal or official communication, and


2. Informal communication

Formal communication may flow vertically or horizontally.

Vertical communication can flow downwards or upwards. Downward


communication means communication flows from a superior to a subordinate.
Upward communication means communication flows from subordinates to
superiors.

Horizontal communication means communication between departments


or people on the same level.

Informal communication is also known as Grapevine. Gossip, Rumours


are examples for informal channel of communication.

BARRIERS TO COMMUNICATION

 Wrong choice of medium


 Physical barriers
 Noise
 Time and distance
 Poor timing
 Semantic barriers
 Interpretation of words
 Bypassed instructions
 Denotation and Connotations
 Different comprehensions of reality
 Abstracting

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 Slanting
 Inferring
 Socio-psychological barriers including cultural barriers
 Attitudes and opinions
 Emotions
 Cultural diversity
 Closed mind
 Frame of reference
 Status-consciousness
 Source of communication
 Inattentiveness
 Conflicting goals
 Faulty transmission
 Poor retention
 Unsolicited communication

PRINCIPLES OF EFFECTIVE COMMUNICATION

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1. Clarity: Clarity emphasizes a good specific message or goal at time, rather
than trying to achieve too much at once.
2. Completeness: The communication must be complete. It should convey all
facts request by audience. The sender must take into consideration the
receiver's mindset. Complete and adequate is important; incomplete message
keeps the audience guessing and leads to misunderstanding and delays.
3. Conciseness: It means wordiness- communicating what you want to convey
in least possible words.
4. Consideration: It Implies “Stepping into the shoes of others”. Good attitude
and empathy is required for effective communication. Not hurting others
feelings.
5. Courtesy: It Shows sender’s expression and respect to the receiver. The
sender of the message should be sincerely, polite, Judicious, reflection and
enthusiasm. Being sincere, thoughtful, and appreciative; avoid irritating
messages and signs.
6. Correctness: Implies there are no grammatical errors in communication.
7. Concreteness: Be particular and clear rather than fuzzy and general. It
strengthens the confidence. Concrete messages are not misinterpreted.
Communicate concretely – being specific, definite, and vivid; not being too
general and vague.

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