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Introduction to the Series
This series consists of a number of hitherto unpublished studies, which are in-
troduced by the editors in the belief that they represent fresh contributions to
economic science.
The term ‘economic analysis’ as used in the title of the series has been adopted
because it covers both the activities of the theoretical economist and the research
worker.
Although the analytical method used by the various contributors are not the
same, they are nevertheless conditioned by the common origin of their studies,
namely theoretical problems encountered in practical research. Since for this
reason, business cycle research and national accounting, research work on be-
half of economic policy, and problems of planning are the main sources of the
subjects dealt with, they necessarily determine the manner of approach adopted
by the authors. Their methods tend to be ‘practical’ in the sense of not being too
far remote from application to actual economic conditions. In addition, they are
quantitative.
It is the hope of the editors that the publication of these studies will help to
stimulate the exchange of scientific information and to reinforce international
cooperation in the field of economics.
The Editors
Acknowledgements
A book of this scope and magnitude can only be made possible by the generous
contributions of time and effort by many. The editors, Vivek Ghosal and Johan
Stennek, express their deep gratitude to Joe Harrington for providing invaluable
help and guidance during many stages of the development of this volume as
well as very generously agreeing to contribute to the first chapter. Apart from
Chapter 1, all the papers in this volume were subject to a single-blind refereeing
process meeting international standards. We thank each of the authors in this
volume for their contributions and for showing patience and understanding as
the chapters went through the extensive refereeing and editorial process. We
express our gratitude to Russell Pittman (Antitrust Division, U.S. Department of
Justice), Michele Polo (University of Bocconi) and Lucía Quesada (University
of Wisconsin, Madison) for providing us with valuable comments on some of
the specific contributions included in this volume. Finally, we thank Joy Ideler,
Jeroen Loos, Tomas Martišius, Lisa Muscolino, Mark Newson and Valerie Teng
at North-Holland for providing expert help and guidance through the different
stages of the development of this volume.
List of Contributors
Numbers in parenthesis indicate the pages where the authors’ contributions can
be found.
xv
xvi List of Contributors
Henrik Horn (463) IIES Stockholm University, The Research Institute of In-
dustrial Economics (IUI), and CEPR, Sweden.
Marc Ivaldi (217, 349) University of Toulouse, EHESS and IDEI, Toulouse,
France.
Bruno Jullien (217) IDEI, Toulouse, France.
William E. Kovacic (149) U.S. Federal Trade Commission.
Robert C. Marshall (149) Pennsylvania State University, USA.
David Martimort (383) Université de Toulouse, and IUF, France.
Stephen Martin (25) Department of Economics, Purdue University, West
Lafayette, IN 47907-2056, USA. E-mail: [email protected]
Leslie M. Marx (149) Duke University, USA.
R. Preston McAfee (453) Humanities and Social Sciences, California Institute
of Technology, Pasadena, CA 91125. E-mail: [email protected]
Hugo M. Mialon (453) Department of Economics, Emory University, Atlanta,
GA 30322-2240. E-mail: [email protected]
Sue H. Mialon (453) Department of Economics, University of North Dakota,
Grand Forks, ND 58202. E-mail: [email protected]
Valérie Rabassa (349) European Commission, Chief Economist Office, Direc-
torate General for Competition, Belgium.
Matthew E. Raiff (149) Bates White, LLC.
Patrick Rey (217) IDEI, Toulouse, France.
Paul Seabright (217) IDEI, Toulouse, France.
Giancarlo Spagnolo (81) Stockholm School of Economics, Consip Research
Unit, and CEPR. E-mail: [email protected]
Johan Stennek (1, 259) Research Institute of Industrial Economics, Stockholm,
and CEPR, London.
Jean Tirole (217) IDEI, Toulouse, France.
Steven Tschantz (369) Department of Mathematics, Vanderbilt University,
Nashville, TN 37203. E-mail: [email protected]
Gregory J. Werden (369) U.S. Department of Justice, Washington, DC 20530.
E-mail: [email protected]
Burcin Yurtoglu (303) University of Vienna, Austria. E-mail: burcin.yurtoglu@
univie.ac.at
CHAPTER 1
1 Director joined the Chicago Law faculty in 1946, founded the Journal of Law and Economics in
1958, and his students included Robert Bork, Frank Easterbrook and Richard Posner—legal scholars
and judges who greatly influenced antitrust. Bork notes: “[Director’s] teachings . . . made him the
seminal figure in launching the law and economics movement, which transformed wide areas of
legal scholarship.” (From: Aaron Director, Founder of the Field of Law and Economics, University
of Chicago Press, 2004.)
2 Influenced by Director’s hypothesis that firms would prefer mergers and other practices to attain
monopoly status as opposed to predatory pricing, McGee (1958) tested whether Standard Oil en-
gaged in predatory pricing, a key issue in the 1911 antitrust decision. His results suggested this was
not the case.
3 It is noteworthy that while Bork’s book was published in 1978, it was completed much earlier in
1968–69.
4 As Baker (1997) notes: “Our own discipline, antitrust, underwent its Copernican revolution
within the professional experience of all but the most recent antitrust practitioners. I am speaking,
of course, of the rise of the Chicago school approach.” Baker (2002, 2003), Crandall and Winston
(2003), Kovacic and Shapiro (2000) and Motta (2004, pp. 2–9) provide discussion of these shifts.
Issues in Antitrust Enforcement 3
about the role of antitrust and emphasis on the efficiency aspects of business
conduct is an important explanation. While the changes in the U.S. intellectual
and enforcement mindset pre-dates changes in any other country, recent years
have seen broadly comparable changes in enforcement patterns in several other
countries and the E.U. Symptomatically, criminal enforcement and merger con-
trol are also the main focus of this volume.
The second chapter by Stephen Martin provides an overview of the devel-
opment of antitrust and industrial economics, the interdependencies between
the two and some of the political-economy aspects. In particular, Martin ad-
dresses the question of what antitrust has contributed to the study of industrial
economics. He notes that industry deconcentration proposals were widely sup-
ported by mainstream economists in the 1950s and 1960s and that opposition to
such proposals was critical to the evolution of the First Chicago School approach
from the “Positive Program for Laissez Faire” of Henry Simons (which, equally
suspicious of public and private power, regarded antitrust as an essential ele-
ment of public policy) to that of the Second Chicago School (which emphasized
distrust of public power at the expense of distrust of private power). Reaction
to the Second Chicago School emphasis on the neoclassical models of perfect
competition and monopoly was one motivating factor in the displacement of the
structure–conduct–performance framework by game-theoretic models in the late
1970s and 1980s.
The last 15 years has witnessed a new era in fighting cartels. In the case of the
United States, two complementary events were responsible for this sea change.
The first event was the 1991 revision of the Federal Sentencing Guidelines which
allowed for a ratcheting up of penalties to be levied. Government fines, which
were historically paltry, have risen to as high as $500 million for a single firm
and fines in the tens of millions of dollars are now commonplace. At the same
time, the incarceration of price-fixers has become routine, even of foreign citi-
zens, and the average length of a sentence has noticeably increased to about 18
months.
The second event was the 1992 revision of the U.S. Department of Justice’s
Corporate Leniency Program. This program waives all government penalties to
the first cartel member to come forward and cooperate fully. As noted by then
Deputy Assistant Attorney General James Griffin (Griffin, 2003), the revision
encompassed three significant changes: (1) amnesty is automatic if there is no
pre-existing investigation; (2) amnesty may still be available even if cooperation
begins after the investigation is underway; and (3) all officers, directors, and em-
ployees who cooperate are protected from criminal prosecution. In response to
this revision, the application rate went from about one per year to about two per
month. As a leniency program is more effective when it permits the avoidance of
more severe penalties, the increase in penalties and the revision of the leniency
program reinforced each other in creating a more effective anti-cartel policy.
4 V. Ghosal et al.
To take a big picture look at some of the changes in the U.S. enforcement of
cartels, we present Figures 1.1–1.3 (from Ghosal, 2006b). Figure 1.1 displays
the data on the total number of price-fixing cases prosecuted in the post-war
era, 1948–2003. These data reveal a sharp increase in the number of crimi-
nal antitrust cases prosecuted starting in the late-1970s and the early-1980s.
Figures 1.2 and 1.3 present data on the average fine per corporation and per
individual convicted over the 1968–2003 period. While the fines were typically
very low for most of the sample period, there were dramatic increases starting
around mid-1990s.
Though the key policy and enforcement initiatives may have originated in the
U.S., the movement to a tougher policy against cartels has occurred in many
industrialized countries. The E.U. initiated a leniency program in 1996 and ex-
perienced a near-doubling of the annual rate of convictions between 1990–95
5 Also see Harding and Joshua (2004) for discussion of changes in the enforcement of cartels in
Europe.
6 V. Ghosal et al.
6 See Ghosal (2006b) for some examples from actual cases. For example, the Antitrust Division’s
investigation of the lysine cartel involving Archer-Daniels Midlands and several Asian firms un-
covered evidence on the vitamins and related cartels leading to their prosecution including large
multinationals like Hoffman-La Roche and Rhone-Poulenc. Block and Feinstein (1986), for exam-
ple, present evidence on spillover investigations in the highway construction industry where the
Antitrust Division prosecuted about 200 contractors on charges of bid-rigging. Regarding the in-
terface between civil and criminal investigations, some examples include the Division’s successful
challenge of the UPM Kymmene-Bemis MACtac merger a few years back due to price-fixing al-
legations. Further, it spawned a grand jury investigation into the alleged price fixing. Another was
the FTC’s “3 Tenors” case which came out of an HSR investigation of a proposed merger between
Time Warner & EMI. The contracts that were ultimately challenged were discovered during the HSR
investigation.
Issues in Antitrust Enforcement 7
The recent progress in fighting cartels has led not to complacency but rather
an ambition in policy circles and academia to make further improvements. The
E.C. revised its leniency program in 2002 and currently there are discussions
about adopting the U.S. model of private customer damages. Criminalization of
price-fixing is on the rise; as of 2002, Ireland and the U.K. joined Canada, Israel,
and the U.S. in having prison sentences as an instrument to punish managers for
colluding. With the Antitrust Criminal Penalty Enforcement and Reform Act of
2004, the U.S. increased the maximum prison sentence from three to ten years
and expanded leniency by reducing liability from treble customer damages to
single damages.
That the development of stronger anti-cartel policies is high on the policy
agenda makes the papers in this volume all the more timely and valuable. By
generating a better understanding about collusion and how antitrust policy influ-
ences firm behavior, they provide the foundation for making further innovations
in the battle against cartels.
The chapter by John Connor takes stock as to the magnitude of penalties
levied since 1990 along with other dimensions to enforcement. He finds vast
differences between the E.U. and the U.S. The time between “first notice” and
the first cartel member being sanctioned is around two years in the E.U. which
is noticeably longer than in the U.S. In addition, government fines and private
damage recovery in the U.S. are more than four times as large as in the E.U.
Connor estimates for the U.S. that total penalties are about 150% of damages
which is insufficient to make collusion unprofitable. Though progress has been
made, we are still far short of penalties being big enough and detection being
likely enough to make collusion exclusively a topic for economic historians.
In asking how severe the penalty must be to deter cartel formation, the usual
approach is to find that value whereby the cartel participation constraint (CPC)
is violated; that is, the minimum expected penalty that exceeds the incremental
expected gain in profit from colluding. The chapter by Paolo Buccirossi and Gi-
ancarlo Spagnolo questions the validity of this approach. With most cartels, the
biggest challenge is maintaining internal stability, which is modeled using the
incentive compatibility constraint (ICC); the satisfaction of which ensures that a
firm prefers to collude than to cheat. A leniency program can significantly affect
the ICC because a firm that cheats can, at the same time, apply for leniency. In
this way, a leniency program can disrupt cartel stability and deter cartels from
forming. What Buccirossi and Spagnolo show is that it is generally the ICC that
is binding and not the CPC. Thus, expected penalties can be such that collu-
sion is profitable but a cartel still may not form because the ICC is violated; the
cartel would be unstable. By calibrating a simple model, they are able to show
that, with a leniency program, the necessary penalty to violate the ICC is a mere
fraction of that required to violate the CPC. In spite of the ability of a leniency
program to amplify the impact of penalties, the authors conclude that E.U. fines
are still too low to deter cartel formation, which reinforces the conclusion of
Connor.
8 V. Ghosal et al.
shall, Leslie Marx, and Matthew Raiff and Marc Ivaldi, Bruno Jullien, Patrick
Rey, Paul Seabright, and Jean Tirole.
As the distinction between tacit and explicit collusion is not one that the exist-
ing theoretical framework can easily accommodate, empirical work pertaining
to tacit collusion is especially valuable and the chapter by Kovacic et al. offers
a novel analysis. They build on the idea that firms, upon discovery that they had
been operating a cartel, might substitute tacit collusion for explicit collusion.
Identifying the circumstances under which they are able to make that transition
could be informative towards identifying the circumstances under which tacit
collusion is sustainable. They focus on 30 vitamins markets that were involved
in the vitamins cartel of the 1990s. Vitamins markets with only two firms are
found to maintain prices after the plea period, which is consistent with having
replaced explicit with tacit collusion; while markets with three or more firms
experience a large drop in price. This suggests that concerns about coordinated
effects from a proposed merger are particularly relevant when it means reducing
the number of firms to two.
Finally, the chapter by Marc Ivaldi et al. is an excellent primer on the theory of
collusion; it is comprehensive yet concise, rigorous yet readable. For the reader
who is not knowledgeable about how industrial organization economists think
about collusion, this chapter will let you in on our little secrets. The chapter is
of particular value in identifying the structural variables relevant to evaluating
the possible coordinated effects of a merger.
Merger control in the U.S. has seen significant milestones. The first Merger
Guidelines were introduced in 1968. Among the important objectives were to in-
form the markets and the public of the use of the federal antitrust laws to the eval-
uation of mergers and to streamline the procedures to provide more transparency
about the process. Implementation under the 1968 guidelines largely reflected
the structure–conduct–performance paradigm with heavy emphasis on market
shares and concentration and a near-paranoia on entry barriers (Williamson,
2002). Shifts in economic and legal thinking—for example, away from narrow-
minded market concentration based evaluations to a broader understanding of
business practices—eventually led to changes in the guidelines.
The 1982 Merger Guidelines introduced several innovations. An important
one was the hypothetical monopolist test. As noted by Werden (2002):
The hypothetical monopolist paradigm became a major organizing principle of the 1982
Merger Guidelines, and the hypothetical monopolist paradigm came to provide the sole test
for market delineation . . . The hypothetical monopolist paradigm was the lens through which
all evidence was to be viewed . . . the contribution of the 1982 Merger Guidelines was not
the hypothetical monopolist paradigm itself, but rather a carefully constructed algorithm for
merger analysis built around that paradigm.
Werden goes on to note that, due to the 1982 Merger Guidelines, the hypothet-
ical monopolist paradigm was embraced, in varying degrees, by competition
10 V. Ghosal et al.
authorities in many countries. The innovation in the 1984 revision of the Merger
Guidelines was to place significant focus on efficiencies and made it an integral
part of the competitive effects analysis. As noted by Kolasky and Dick (2002),
this focus remained intact until 1997 when the DOJ and FTC revised the Merger
Guidelines to elaborate on the tools they had developed to evaluate efficiency
claims.
The 1992 incarnation of the Merger Guidelines produced enhanced empha-
sis on qualitative competitive effects analysis and an even greater openness to
considering efficiency arguments (Kolasky and Dick, 2002). The 1992 Horizon-
tal Merger Guidelines also distinguished between anti-competitive mergers that
may make it more likely for firms to coordinate their actions versus mergers
that make it profitable for the merging firms to reduce output and raise price
unilaterally. The unilateral effects theories and the methods for their evalua-
tion gained currency starting the 1992 guidelines. Baker (1997) provides an
insightful discussion of unilateral effects and notes two key factors that made
this development possible: (1) the theoretical literature started by Salant et al.
(1983); and (2) the econometric methodology and point-of-sale scanner data that
made it possible to identify the extent to which consumers consider individual
products close substitutes. Baker goes on to note:
The 1992 Horizontal Merger Guidelines recognize these economic developments by setting
forth several ways in which mergers may “less[en] competition through unilateral effects.”
The settings in which this may occur include two in which competition is localized—a spatial
location model of competition among sellers of differentiated products, and an auction model
variant—and a third in which firms sell homogeneous products and are distinguished primarily
by their capacities.
7 U.S. merger enforcement is jointly carried out by the U.S. Department of Justice and the Federal
Trade Commission. On average the task is probably split evenly. Here, to take a quick look, we only
present the DOJ data.
Issues in Antitrust Enforcement 11
the mid-1970s to the mid-1990s, after which the data show a small increase be-
fore falling off again.8 The absolute number of mergers challenged of course
is not the best indicator of the intensity of merger enforcement because the to-
tal number of mergers in the U.S. varies a lot over time. To take a look at this,
Figure 1.5 presents the total number of mergers in the U.S. over the same time
8 In an early case—U.S. v. General Dynamics Co. (1974)—the Supreme Court went against the
antitrust mindset of the 1950s and 1960s and did not find a violation even thought the existing mar-
ket shares were high. The Antitrust Division had defined the product market as “coal.” The Court
disagreed with this definition and considered the market to be the more overarching “energy” which
included oil, gas, nuclear and geothermal power. The Antitrust Division had defined the geographic
market narrowly. The Court disagreed with the geographic market definition and broadened it con-
siderably arguing that the market area should be defined in terms of the transportation networks and
freight charges that determine the cost of delivering coal and other energy. In addition, the Court
examined in detail the actual and potential competition and entry conditions in the markets un-
der consideration. This wide ranging evaluation of market conditions, and considering significantly
wider product and geographic markets, was a radical departure from the narrow concentration based
mindset of the earlier decades and set the stage for significant changes in future merger evaluations.
12 V. Ghosal et al.
period. These data show a merger wave in the 1980s and another in the late-
1990s. To take a more accurate look at the intensity of merger enforcement,
Figure 1.6 presents the ratio of mergers challenged by the DOJ to the total
number of mergers in the U.S. The data in Figure 1.6 show a dramatic drop
in the intensity of merger challenges in the mid-1970s and remain low there-
after. Ghosal (2006c) discusses the evolution of merger control and conducts an
econometric analysis to shed light on the political-economy of merger enforce-
ment. Kovacic (2003) presents a lucid discussion about the underlying forces
that affected the path of the U.S. merger enforcement as well as myriad enforce-
ment issues that are not easily captured in a simple count of mergers challenged
by the government.
Traversing the Atlantic, the European Union’s merger policy is enshrined in
the so-called Merger Regulation.9 As merger control is not specifically provided
for in the Treaty, the Commission attempted to fill this lacuna by developing
the law under Articles 81 (anticompetitive agreements) and 82 (abuse of domi-
nance) to scrutinize mergers. However, these tools were deemed inadequate and
the first Merger Regulation was adopted in 1989. The E.U. has seen significant
changes in the intensity of screening of mergers as well as numerous administra-
tive changes. Motta (2004, Ch. 1) and Wish (2001) present some of the details.
To provide a quick look at recent patterns in E.U. merger enforcement, Fig-
ures 1.7 and 1.8 present the total number of merger investigations that reached
the Phase I and the more critical Phase II stage of evaluation.10 These data point
to a steady rise in scrutiny from 1990 to 2001 before tapering off in recent years.
three of the Commission’s merger decisions: Airtours and First Choice; Schnei-
der and Legrand; and Tetra Laval and Sidel. In 2004, the Court annulled the
prohibition of the WorldCom (now MCI) and Sprint merger. Even the Commis-
sion’s decision to block the merger between Volvo and Scania was criticized
by some due to the Commission’s narrow focus on market shares in specific
countries and ignoring broader issues related to demand and supply substitu-
tion. Finally, the E.C. blocked the merger between two U.S.-based companies,
General Electric and Honeywell. While the Court of First Instance upheld the
Commission’s decision, they noted that the Commission had committed mani-
fest errors of assessing the conglomerate effects of the GE/Honeywell merger.
The cumulative impact of these events called for a reform of the European
merger control system and the E.U. decided on a major reform package which
entered into force in 2004. Several elements of this package also appear to re-
duce the differences between the U.S. and the E.U. The new merger regulation
now includes a new substantive test including unilateral effects. The Commis-
sion also issued horizontal merger guidelines which elaborate on the analysis of
unilateral effects and efficiency gains as part of the competition test, and make
14 V. Ghosal et al.
clear that it will use a consumer welfare standard. And, for the first time, a
Chief Competition Economist was appointed. It is, however, somewhat unclear
whether the new regulation signifies a shift in policy. The new Significantly
Impeding Effective Competition test (the SIEC test) appears to superficially
rearrange the terms of the old dominance test. An innovation, however, is to
increase legal certainty. The new regulation clarifies that mergers in oligopolis-
tic markets may harm competition, even in the absence of collusion. The courts
had not expressly interpreted the old regulation to include such unilateral effects.
Therefore, the new regulation explicitly states that the substantive test extends
beyond dominance (recital 25). It is also declared that the guidance that may be
drawn from past judgments of the courts and Commission decisions pursuant
to the old regulation should be preserved, and therefore the substantial test still
refers to dominance (recital 26). Thus, although it might be unclear whether the
old regulation included unilateral effect, it should be clear the new one does.11
Several of the chapters in this volume contribute to the analysis of some of
the important issues in the development of merger control.
The blocking of the proposed merger between General Electric and Honeywell
—two U.S. based companies—by the E.U. generated a transatlantic war of
words with some accusing the E.U. of placing greater weight on protecting Eu-
ropean competitors. The chapter by Jay Pil Choi analyzes the political economy
aspect of international antitrust in light of the GE/Honeywell decision. Choi
argues that this case demonstrates the need for consistent simple rules and bet-
ter coordination by harmonizing antitrust controls across antitrust enforcement
agencies in different jurisdictions, especially between Europe and the United
States. One reason is that with the current system, the enforcement decision on
a merger does not reflect the majority view and any international merger will
be essentially determined by the least permissive agency. Another reason is that
efficient mergers can be blocked since each agency ignores the external effects
of the merger in other jurisdictions.
The European Commission has intervened against a number of domestic
mergers in small Member States. Against this backdrop, Henrik Horn and Johan
Stennek discuss regional aspects of merger control. For instance, the Commis-
sion prohibited Volvo’s acquisition of Scania, arguing that competition would be
reduced in nationally defined markets. These interventions triggered a political
debate about merger control and market definitions. Smaller countries accused
11 Since the 1992 Merger Guidelines, the U.S. “significant lessening of competition test” (SLC)
has been interpreted to include unilateral effects. But the recent Oracle decision has caused some
controversy. According to this decision a plaintiff must demonstrate that the merging parties would
enjoy a post-merger monopoly or dominant position at least in a “localized competition space” in
order to prove unilateral effects. Still, the decision does acknowledge that economic analyses such as
merger simulations or econometric estimates of diversion ratios (that do not rely on the identification
of a market or submarket) may be useful to address unilateral effects. (Useful discussions of this can
be found in the issue of Antitrust (Spring 2005; Vol. 19, No. 2) published by the American Bar
Association.)
Issues in Antitrust Enforcement 15
the Commission of making it impossible for their companies to merge and ob-
tain leading global positions. The E.U. officials responded that companies in
smaller countries can obtain leading positions, by merging with companies from
other countries. The Volvo/Renault and Scania/Volkswagen partnerships that
followed the prohibition of the Volvo/Scania merger, clearly showed that there
were alternative ways for these companies to grow. The critics acknowledge
that international mergers may indeed constitute an alternative. But international
mergers may be less advantageous for smaller countries. They may have adverse
effects on employment and the location of both head quarters and production.
E.U. officials concede that E.U. merger control does not take into account a
possible move of firms abroad and that mergers are controlled for the interest
of consumers. Horn and Stennek note that international firms have an incentive
to locate their production to the larger countries with the larger markets. They
may serve also the smaller markets from the same production facilities to avoid
duplication of plant-specific fixed costs. The consumers in smaller markets will
then have to pay higher prices, to cover the trade costs incurred when exporting
goods from the larger to the smaller countries.
Since the beginning of antitrust enforcement starting with the U.S. Sherman
Act of 1890, there has been a debate about the objectives of antitrust in general
and merger control in particular. The debates have centered around issues related
to consumer welfare, total welfare, redistribution of wealth, protection of small
businesses, among other considerations. The chapter by Sven-Olof Fridolfsson
discusses the goal of merger control. The goal in the U.S. is typically perceived
to be to protect the consumers. Also the new horizontal merger guidelines clearly
indicate that the E.C. will use a consumer welfare standard. The question is why
firms’ profits are not considered? The answer perhaps lies in the concern for
the distribution of wealth in society, combined with the belief that firm owners
typically are wealthier than consumers. It is far from clear, however, that merger
control can influence distribution much. And, in any case, taxes and transfers
are probably more effective. Many economists have advocated a shift of focus
to economic efficiency—that is, merger control should attempt to maximize the
sum of the firms’ profits and the consumers’ surplus. But maybe the authorities
are right after all and there should be a consumer bias even though the ultimate
goal may be overall efficiency. Fridolfsson notes that firms can be expected to
propose the most profitable mergers, among those that would be accepted by
the authorities. By demanding mergers to also benefit consumers the firms are
forced to propose mergers that are profitable because of important synergetic
gains, as opposed to being profitable due to lessening of competition. This is
efficiency enhancing.
Some mergers that should have been blocked may have been cleared by the
authorities. Other mergers that were cleared probably should have been chal-
lenged. Finally, if mergers were cleared subject to remedies, were they the right
one’s? How do we know that the competition authority made the right decision?
Tomaso Duso, Klaus Gugler and Burcin Yurtoglu notice that problematic merg-
ers today are often cleared, but subject to conditions that remove competitive
16 V. Ghosal et al.
12 Also see Duso et al. (2006) on using stock price data to evaluate merger control decisions.
Issues in Antitrust Enforcement 17
19
20 V. Ghosal et al.
shares) for potentially dominant firms. One of the more specific issues with the
economic approach is whether and how efficiencies should be included in the
analysis of abuse of dominance. Unlike the rules on anticompetitive agreements
(Article 81) and on mergers, Article 82 does not explicitly refer to efficiencies.
Still, the discussion paper does outline an efficiency defense, similar to that of
the other competition policy areas. A difficulty in designing an efficiency de-
fense is that, on the one hand, efficiencies should be an integral part of the
Commission’s investigation of anticompetitive effects. On the other hand the
dominant companies have an informational advantage and should bear the bur-
den of proof.
In the arena of non-merger enforcement, the chapter by Timothy Brennan
dwells on the important issue of monopolization law. Brennan notes that U.S.
monopolization law is controversial as evidenced by the AT&T and Microsoft
cases. He argues that monopolization is typically portrayed as a dominant
firm protecting itself by harming nascent rivals. Since the competitive process
itself—offering more and better products at lower prices—also harms rivals,
antitrust observers fall into two warring camps. Brennan argues that we could
potentially limit the controversy and avoid these spurious requirements if mo-
nopolization law can be recast to make it akin to the relatively less controversial
branches of collusion and merger law. Brennan argues that this entails rejecting
the focus on rivals and instead treating Section 1 cases as about monopolization
of otherwise competitive complementary markets, for example, in production
inputs, distribution channels, or retail outlets.
The final three chapters of this volume cover general topics that are of relevance
for all areas of competition policy—which include non-merger enforcement as
well as cartels and merger control.
The institutional structure of competition and regulatory agencies can vary
across countries and even within countries. For example, the Assistant Attorney
General who heads the Antitrust Division of the U.S. Department of Justice
is appointed by the U.S. President, whereas the E.U. competition commis-
sioner has no such direct political affiliation. In the event that different political
principal’s may have different views about intervention in markets, such differ-
ences in institutional structure may affect enforcement. The chapter by Antoine
Faure-Grimaud and David Martimort discusses the pros and cons of politically
independent competition agencies. Independence may for example mean the
right to open and close a merger review on clear and pre-specified criteria. Is-
sues of political influence often surface in connection to international mergers.
In the United States concerns about foreign ownership of ports and oil facili-
ties blocked two foreign acquisitions. In Germany the Ministry of Economics
overruled the antitrust authority’s recommendation to prohibit Eon’s takeover of
Ruhrgas on the ground that the merger would create a substantial export power-
house. Faure-Grimaud and Martimort argue that independence of the regulator
Issues in Antitrust Enforcement 21
Acknowledgements
We are grateful to Hugo Mialon and Maarten Pieter Schinkel for helpful com-
ments.
References
Abrantes-Metz, R.M., Froeb, L., Geweke, J., Taylor, C. (2005), A variance screen for collusion. U.S.
Federal Trade Commission, Bureau of Economics Working Paper No. 275, March.
Aubert, C., Rey, P., Kovacic, W. (2006), The impact of leniency and whistle-blowing programs on
cartels, International Journal of Industrial Organization, in press.
Baker, J. (1997), Unilateral competitive effects theories in merger analysis. Antitrust 11, 21–26.
Baker, J. (2002), A preface to post-Chicago antitrust. In: van den Bergh, R., Pardolesi, R., Cucinotta,
A. (Eds.), Post-Chicago Developments in Antitrust Analysis. Edward Elgar.
Baker, J. (2003), The case for antitrust enforcement. Journal of Economic Perspectives 17, 27–50.
Block, M., Feinstein, J. (1986), The spillover effect of antitrust enforcement. The Review of Eco-
nomics and Statistics 68, 122–131.
Bork, R. (1966), Legislative intent and the policy of the Sherman Act. Journal of Law and Eco-
nomics 9, 7–48.
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human thought, resembling those deeper geological layers, which
only show themselves in a partial and fragmentary manner.
But none of these mythologists attached the least importance to the
names of the divinities, and if they were told that they were nothing
but names, it sounded almost like heresy to them, and they ignored
the fact that one of the latest scientific discoveries was being
submitted to them. Yet it is indubitable that the sun and the moon
were in the places occupied by them at present before they were
named; but not till they were named was there a Savitar, a Helios, a
Selene or a Mene. If then it is the name which makes the gods in
mythology, in enabling us to distinguish one from another, it follows
that we must call the Science of Language to our aid in order to
solve the problem of mythology, since that alone discloses the
causes which have despoiled the names of their primitive meaning,
and that alone shows how the germs of decrepitude, inherent in
language, affect both the phonetic portion and also the signification
of words, since words naturally react on thought and mould it.
CHAPTER VIII
BETWEEN SLEEPING AND WAKING
How is it that primitive man, provided with five senses which bring
him into contact with the material world only, has found it possible
to conceive the existence of an invisible world peopled with beings
whom his eyes cannot see, nor his hands touch, nor his ears hear?
Between the birth of human reason and the invention of writing a
long period of time elapsed; when the art of writing was followed by
that of printing, man then printed all that he had thought and
written, and at present we possess thousands of volumes which will
inform us on all the truths and errors which have alternately
illuminated and obscured the human mind.
Whoever would take the trouble to examine this mass of documents,
and read those which furnish an approximate estimate of the mental
activity of our primitive ancestors, will see that the human ego
pursued science unconsciously long before scholars appeared, and
applied the name of philosophers to themselves, because they had
sought patiently and with many discussions, through thousands of
centuries, to find the best way of arriving at the truth.
These ancestors of ours were of an enquiring turn of mind.
The appearance of religion amongst men is at the same time the
most natural and the most supernatural fact in the history of
humanity.
The greater number of philosophers have recognised that the
tendency of the human mind to turn towards that which is outside
the domain of the senses is as powerful in man as the desire of
eating and drinking is in all living beings. The ancients acknowledged
this to be a true sense, as irresistible as the rest of the operations of
our external senses, and they have well named it sensus numinis—
the consciousness of the divine. The desire of understanding the
secrets with which the Unknown was invested naturally led to the
investigation of the influence which these secrets might exercise on
the destinies of mankind. Amongst certain peoples this gave birth to
the art of divination. To this they abandoned themselves in all
sincerity, not doubting that omnipotent beings would always be
ready to make their will known to mortals.
The men of modern times have shown that they have the critical
faculty more highly developed, and their investigations have dealt
more with practical matters. In the eighteenth century, writers,
historians and philosophers—Voltaire amongst the number—wishing
to know how the phenomenon of mental religion appeared in the
world, collected all the data to be obtained from travellers
concerning savages; they found that without exception all believed
in occult powers, as distinct from material or human forces, and
doubted not the efficacy of certain magic arts in use amongst them
to attract these powers to themselves, and to constrain them to act
on their behalf. Judging by analogy these writers contend that
primitive man, doubtless impressed by the alarming phenomena of
nature, would make search for the unknown beings around him,
whom the storms, the thunders and the lightnings obey, but these
beings were invisible, consequently there must be an invisible world
in communication with the visible or human world.
In this way were the beliefs of the present-day savages supposed to
be those current at the dawn of religious conceptions of humanity.
The ignorance of a subject, of whatever nature, has never prevented
the laying down of axioms concerning that subject. Towards the end
of the eighteenth century some Portuguese navigators, who never
embarked without providing themselves with talisman and amulet,—
to protect them during their voyages,—which they called feitiços,
seeing some negroes of the Gold Coast prostrating themselves with
every appearance of reverence, before bones, stones, or the tails of
some animals, concluded at once without further investigation that
these were considered as divinities by the negroes; and on their
return to their native land, they spread the report that savage races
worshipped feitiços. This word feitiços corresponds to the Latin
factitius, meaning that which is made by hand, as the amulets were
which belonged to the Portuguese sailors. The well-known President
de Brosses used the name and promulgated the idea, and without
having set foot on countries inhabited by negroes, composed and
published a book on their fetishes. In this manner the French
language was enriched in 1760 by the new word fetish. All this
seemed so natural and plausible that the word, and the idea of the
adoration of fetishes became quite general; the theory of the
worship of fetishes penetrated rapidly, and took deep root in the
public mind, it found its way very readily into school books and
manuals, and we were taught that the religion of savages consists
solely in the worship of fetishes, and learned writers draw the
conclusion that fetishism must necessarily have been the primitive
religion of humanity.
With what readiness do well-instructed persons, no less than the
ignorant, allow themselves to speak without sufficiently reflecting on
what they say. In order to elevate material objects, of whatever
kind, to the rank of divinities, it would be necessary previously to
possess the concept of a divinity. Writers on religion speak of that as
existing in primitive times which they seek to describe; they might as
well say that primitive men mummified their dead before they had
mûm or wax to embalm them with. Fetishism cannot be considered
as absolutely primitive, seeing that from its nature it must
presuppose the previous growth of the predicate God. This idea of
De Brosses and his successors will remain for ever a striking
anachronism in the history of religion.
The history of all primitive races opens with this note. “Man is
conscious of a divine descent, though made from the dust of the
earth; the Hindoo doubted it not, though he called Dyn his father,
and Prithvi his mother; Plato knew it when he said the earth
produced men, but that God formed them.”
On the banks of the Rhine, Tacitus listened to the war-songs of the
Germans; they were to him in an unknown tongue. “It resembles the
whisperings of birds,” he said, but added, “They are cries of valour,”
and his ear caught the sound of two words which recurred
frequently, “Tuisto Mannus!”
We now know what formed the basis of these songs; the Germans
were celebrating their lineal ancestors under the names of Tuisto,
and Mannus, his son. Tuisto appears to have been one form of Tiu,
the Aryan god of light. Tacitus tells us that the Germans “called by
the names of gods that hidden thing which they did not perceive
except by reverence.”[62] Mannus, so the Germans considered,
sprang from the earth, which they venerated as their mother-earth
who before nourishing her children on its fruits first gave them life.
This Mannus, grandson of the god of light, meant originally man.
Certain races living beyond the pale of organised religious systems
having been interrogated have furnished the following information
concerning their belief.
A very low race in India is supposed to worship the sun under the
name of Chando or Cando; they declared to the missionaries who
had settled amongst them that Chando had created the world. “How
is that possible! Who then has created the sun itself?” They replied
with “We do not mean the visible Chando, but an invisible one.”[63]
“Our god,” said the original natives of California to those who asked
in what god they believed, “our god has neither father nor mother,
and his origin is quite unknown. But he is present everywhere, he
sees everything even at midnight, though himself invisible to human
eyes. He is the friend of all good people, and he punishes the evil-
doers.”
A Blackfoot Indian, when arguing with a Christian missionary, said:
“There were two religions given by the Great Spirit, one in a book
for the guidance of the white men, who, by following its teaching,
will reach the white man’s heaven; the other is in the heads of the
Indians, in the sky, rocks, rivers and mountains. And the red men
who listen to God in nature, will hear his voice, and find at last the
heaven beyond.”
These Indians consider that that external nature which to us is at
the same time the veil and the revelation of the Divine, is sufficient
to teach them so much concerning the Supreme Being that
missionaries are superfluous.
Amongst those whose thoughts are occupied by the origin of
religious perception in man, there exist several theories; the first,
that the idea of infinity is a necessity to the mind of man, and that
by enlarging the boundaries of space and of time, it arrives at that
which is without space and without time. Thus may a true
philosopher reason; but primitive man was no philosopher, and the
infinite of philosophy had no existence for him. Another theory is
that man is naturally endowed with religious instincts, which render
him—alone of all living creatures—capable of perceiving the infinite
in the invisible; but the nature of this innate instinct not being clearly
defined, it is in vain that we try to explain one mystery by another.
Others again affirm that religious impressions were the result of a
supernatural revelation, but they seem vague with regard to the
time in the life of humanity, to which people, and in what manner
this came to pass. At the same time they draw attention to the fact
that men have always arrived at conclusions rapidly, and, as they
consider, without due reflection; one of these conclusions is that God
is. Let us, for the sake of argument, replace the word man by the
word intuitive sense or apprehension, and we shall understand why
this intuitive sense renders it a superfluous task to make great
researches as to the reasons of man’s decision that God is. This
intuitive sense is wise, and utters at times great truths; but the
philosophers who consider it their metier to seek for the reason of
things are not content with what satisfies intuitive sense, and they
act on their right.
In our days the religious problem is viewed from two sides. What is
understood by these words—the conception of God? This is the
question of questions; and the names of the writers on the subject,
both philosophical and theological, are too numerous to give. It is a
psychological and thought impelling study.
How did the idea of God first arise in the minds of primitive man?
This is another question which few try and answer. It is a historical
study.
This presentation of the problem is perhaps not calculated to inspire
excitement or let loose agitating passions; and apparently the end of
the nineteenth century will not witness the renewal of the
philosophical debates on the subject which characterised the last
half of the eighteenth.
Never either, before or since, has there been so much agitation, nor
have men’s minds been so tossed by diverse currents. Many various
theories were promulgated at the time, but opinions grouped
themselves chiefly round two diametrically opposite schools of
thought, towards one or the other of which they leaned.
According to Hume, Condillac and their adherents, matter alone
exists; our understanding, our feelings, our will are only transformed
sensations. This was pure materialism. Pure idealism was
represented by Berkeley, who went so far as to deny the reality of
matter; according to him the bodies making up the universe have no
real existence; the true realities were God and the ideas He
produced in us.
Those who preserved their ancient beliefs were the most troubled,
they began to ask themselves whether the foundations of their faith
were solid, and they much desired to see certain problems solved.
These thoughts had exercised the minds of the sages of India, the
thinkers of Greece, the dreamers of Alexandria, and the divines and
scholars of the Middle Ages. They were the old problems of the
world, what we know of the Infinite, the questions of the beginning
and end of our existence; the questions of the possibility of absolute
certainty in the evidence of the senses, of reason or of faith.
How much was comprehended in these enquiries.
One hundred years previously, the cautious reasoner, Descartes,
instead of asking “What do we know?” posed in its place the
question, “How do we know?”
This was in fact a fundamental question which appealed to
philosophers who followed Descartes, as of the utmost importance,
and they also asked themselves, “After what manner does the
human mind acquire what it knows?”
What is called Locke’s tenet, “Nihil est in intellectu quod non ante
fuerit in sensu,” Leibnitz answered by “Nihil—nisi intellectus.” Noiré
gives this sentiment a fresh turn by saying: “There is nothing in this
plant that was not already in the soil, the water and the atmosphere,
but that which causes this plant to be a plant.”
Condillac, who agreed with Locke, thus formulated his opinion:
“Penser c’est sentir”; or, “In order to feel it is necessary to possess
senses,” which is self-evident.
Nevertheless, this sentence scandalised some of the philosophers,
they considered it degraded thought. It degraded thought only in
Condillac’s mouth, since he and his school had previously taken out
of sentir or sensation all that possessed the right to be called
thought; but for those who admit that sensation is really
impregnated with thought it is no degradation; it is then true to say
that thought is sensation, in the same way as an oak-tree may be
said to be the acorn; and a little reflection will show us that “the
acorn is far more wonderful than the oak, and perceiving far more
wonderful than thinking.” This was not acknowledged by some who
disagreed as to the nature of reason and sensation; they considered
the former a mysterious power that could only be a direct gift of the
Creator, and the senses, to which we owe our perceptions, appeared
so natural and simple, as not to require a scientific explanation.
If philosophers, such as Descartes and Leibnitz, succeeded in
influencing certain enlightened spirits, their language was not
understood by the general public; and Berkeley’s idealism when
pushed to the extreme point, proved too abstract to counterbalance
the sensualist doctrines; its language hardly penetrated beyond the
inner circle of the experts dealing with the subject, whereas the
writings of Locke, Condillac and Hume permeated all classes of
society; everywhere the same questions were asked, and often
unanswered amidst the maze of metaphysics, in which it would have
been difficult to obtain a precise explanation of a science not yet
clearly defined.
It is natural that reason after its high flight in pursuit of truth,
frightened by the obstacles met in its ascent, and by the
contradictions found in itself, should fall heavily to earth, exclaiming
with Voltaire, “O metaphysics, we are as advanced as in the times of
the Druids.” This same feeling of distrust towards proceedings which
resulted only in hypothesis, was also expressed by Newton, who,
recognising that philosophy moved nowhere so freely nor with such
certainty as in the domain of facts, recently cried, “O physics,
preserve me from metaphysics.”
“Towards the end of the eighteenth century the current public
opinion had been decidedly in favour of materialism, but a reaction
was slowly setting in in the minds of independent thinkers when
Kant appeared”; he came so exactly in the nick of time that one
almost doubts whether the tide was turning, or whether he turned
the tide.
To sketch briefly the chief points in Kant’s system such as he has
given us in his book called Critique of Pure Reason, is a rash
proceeding; my object, which is to satisfy the imperious and more
immediate wants of our moral being, could only be attained by
ignoring the irradicable difficulties; this is excusable if we, unlearned
members of society, are to form any idea of this same philosophy.
The technical terms which abound in philosophical works are useful
in the exposition of a system, but rather the reverse for those who
are striving to grasp its salient features; for understanding these
terms partially only, or not understanding them at all, they are
tempted to imagine that they take in the meaning; this leads to
vague notions being entertained on a subject which is nevertheless
earnestly studied. Generally I abstain from the use of esoteric terms,
but Kant having coined fresh ones to express his ideas it behoves us
to use his own formula. To paraphrase them so as to render them
intelligible without multiplying them might only further obscure the
sense, and yet, on the other hand, to enter freely into further
developments would require a volume, and the end would be better
served by going direct to Kant’s work. Hence the embarrassment I
feel on approaching the subject.
Kant’s Teaching.
Kant undertook a work which no one before him had attempted.
Instead of criticising, as was then the fashion, the result of our
knowledge, whether in religion or in history, or science, he shut his
eyes resolutely to all that philosophy, whether sensualistic or
spiritualistic asserted as true, and making Descartes his starting
point he boldly went to the root of the matter; he questioned
whether human reason had the power of perceiving the truth, and in
cases where this power existed—but with limits—he sought to
discover why these limits existed. He therefore resolved to subject
reason itself to his searching analysis, and thus to assist, as it were,
at the birth of thought. He accomplished this extraordinary task with
an ease of which no one previously would have been capable.
The world is governed by immutable laws, and the human race is
subject to them. Kant gives an account of those which it must
necessarily obey in order to pass from a passive “mirror” into a
conscious mind.
Sensation.
In any material object I may seek to obtain, such as a table, my
interests are concentrated in the table itself, not on the tools which
the workman has used in its manufacture; but if it were a question
of thought, then the means by which it was produced by the human
mind engage us; and these means, of course, consist in the proper
use of the instruments at man’s disposal.
That which was at the origin of mankind is repeated at the birth of
every human being; he comes into the world in a lethargic condition,