sustainability

Editorial
Consumer Behavior and Sustainable Marketing Development in
Online and Offline Settings
Sikandar Ali Qalati 1,2, * , Belem Barbosa 3 and Pankaj Deshwal 4,†

1 School of Business, Liaocheng University, Liaocheng 252059, China

2 School of Finance and Economics, Jiangsu University, Zhenjiang 212013, China
3 School of Economics and Management, University of Porto, 4200-464 Porto, Portugal
4 Department of Management Studies, Netaji Subhas University of Delhi, New Delhi 110078, India
* Correspondence: [email protected] or [email protected]
† In memoriam.

The changing dynamics of consumer behavior in today’s digitally driven market

presents opportunities and challenges for sustainable marketing development [1]. There is
a growing awareness that consumer choices have a significant effect on the planet’s health
as society struggles with urgent environmental issues like deforestation, climate change,
and plastic pollution [2,3].
In particular, how individuals, groups, or organizations purchase, utilize, or discard
ideas, products, services, or experiences to fulfill their needs and demands is referred to
as consumer behavior [4]. Before making decision on what to buy, consumers undergo a
number of emotional, social, and psychological processes [5]. Creating, communicating,
and delivering value to customers in a way that acknowledges and addresses the long-term
effects of these practices on economic, environment, and societal well-being are all part of
what are known as sustainable marketing practices [6]. Park et al. [7] stated that sustainable
marketing merges elements of green, social, and environmental marketing. Additionally,
it is a strategy that benefits both the environment and businesses by creating goods and
services that are both socially responsible and environmentally friendly, as they have
eco-friendly attributes [8]. These qualities help with fostering brand loyalty and ensuring
optimal practices.
This Editorial examines the crucial nexus that exists between consumer behavior and
Citation: Qalati, S.A.; Barbosa, B.;
sustainable marketing practices, highlighting the importance of having a strong grasp
Deshwal, P. Consumer Behavior and of how these practices appear in online and offline contexts. The COVID-19 pandemic
Sustainable Marketing Development accelerated the rise in online shopping, which has changed consumer expectations and
in Online and Offline Settings. behaviors [9,10]. This transformation of shopping in the digital realm provides an unparal-
Sustainability 2024, 16, 2829. leled opportunity for companies to develop sustainable marketing strategies such as using
https://doi.org/10.3390/su16072829 environmentally friendly packaging and carbon-neutral shipping methods and promoting
digital merchandise [11]. Nevertheless, it also introduces new obstacles, including the rise
Received: 24 March 2024
in packaging waste and the environmental impact associated with the transportation of
Accepted: 27 March 2024
goods [12,13]. In this vein, creating effective sustainable marketing strategies that reduce a
Published: 28 March 2024
firm’s environmental impact requires understanding consumer preferences and behaviors
in the digital sphere [14,15].
On the other hand, the offline retail setting is still crucial for encouraging eco-friendly
Copyright: © 2024 by the authors. consumer behaviors. Offline stores provide customers with real-time experiences that can
Licensee MDPI, Basel, Switzerland. impact their decisions, such as the chance to interact with eco-friendly products or take part
This article is an open access article in recycling initiatives [16]. Additionally, retailers can utilize these interactions to impart
distributed under the terms and knowledge to consumers about sustainability, thereby encouraging responsible consump-
conditions of the Creative Commons tion patterns [17,18]. Moreover, direct consumer behavior in an offline environment yields
Attribution (CC BY) license (https://
insightful information that can guide sustainable marketing strategies in both offline and
creativecommons.org/licenses/by/
online contexts [19–21].
4.0/).

Sustainability 2024, 16, 2829. https://doi.org/10.3390/su16072829 https://www.mdpi.com/journal/sustainability

Sustainability 2024, 16, 2829 2 of 9

Jo [22] emphasized that a comprehensive approach that takes into account the nu-
ances of consumer behavior in both digital and physical domains is imperative for the
development of sustainable marketing practices. It entails not only promoting sustainable
goods and services but also developing an ecosystem that supports and makes making
sustainable decisions easier. This entails using social media platforms to spread awareness
of sustainability issues, tailoring marketing messages toward environmentally conscious
consumers, and leveraging data analytics to understand consumer preferences [23,24].
Furthermore, companies need to understand the importance of authenticity and open-
ness to gaining the trust of customers [25]. Customers’ awareness is rising, and they
are becoming less trusting of greenwashing strategies [26]. They demand an authentic
dedication to sustainability, demonstrated by tangible deeds and quantifiable results [27].
As a result, businesses need to make sure that their marketing messages highlight their
commitment to environmental sustainability and are consistent with their operational
procedures. Due to the complex relationship between consumer behavior and sustainable
marketing practices, a thorough investigation is necessary to assess the relationship em-
pirically. This highlights the importance of having a nuanced understanding of how these
practices appear in both online and offline contexts.
This Special Issue highlights the convergence between consumer behavior and sus-
tainable marketing development in both online and offline contexts by examining various
viewpoints and approaches. The first study in this Special Issue, conducted by Vilkaite-
Vaitone (Contribution 1), uses the Attitude–Behavior–Context theory to explore the poten-
tial impact of social media influencers’ attributes, such as alignment, credibility, expertise,
homophily, and trustworthiness regarding eco-friendly values, on influencing environ-
mentally conscious consumers’ behavior in favor of sustainable consumption. By using
structural equation modeling to thoroughly analyze data from 427 consumers, the study
sheds light on the critical roles that influencers’ perceived credibility and importance play
in helping consumers to make more eco-friendly decisions. The study highlights the trans-
formative potential of influencers in the broader quest for environmental sustainability and
sustainable market development in both offline and online domains. It also enriches the
discourse about green marketing and consumer engagement by tightly connecting influ-
encer marketing to concrete actions performed to encourage sustainability. Additionally,
the study shows the utility of leveraging digital platforms in fostering a more sustainable
consumption landscape.
In this Special Issue, Teixeira et al. (Contribution 2) considered the importance of the
Theory of Planned Behavior (TPB) for understanding how consumers interact with green
cosmetics. The study explores the digital context to determine how brand content, influ-
encer marketing, and electronic word-of-mouth (e-WOM) significantly influence consumers’
intentions to buy environmentally friendly cosmetics. By questioning 151 participants via a
carefully designed online survey, the study highlights the critical roles that brand content
and e-WOM play in influencing consumer preferences. It also highlights the relatively small
role that influencer marketing plays in this regard. This important investigation contributes
to the conversation about sustainable consumption in the cosmetics industry and provides
useful information for brands attempting to manage the complexities of online marketing
strategies. The study also highlights the intricate relationships between consumer attitudes,
the persuasive influence of online strategies, and changing sustainability paradigms.
Fu et al. (Contribution 3) conducted a study analyzing the complex relationships
between cause-related marketing (CRM) messages presented visually and customer inter-
action, which are supported by the moderating effect of self-perception. The study reveals,
through a series of carefully planned experiments, that in sharp contrast to product-focused
messages, cause-focused CRM messages significantly improve consumer brand attitudes
and increase their purchase intentions. This is mainly because they reduce the perception
of self-serving motives among consumers. Interestingly, the lens of self-construal adds
further nuance to this relationship, showing that people with an independent self-construal
do not differ from those with an interdependent self-construal in that they both respond
Sustainability 2024, 16, 2829 3 of 9

more favorably to cause-focused messages. By incorporating insights from attribution

theory, the study not only expands the theoretical horizons of CRM but also provides
marketers with practical advice on how to create more memorable and successful CRM
campaigns. Through the emphasis on the crucial function of visual style and its complex
relationship with self-construal, the study significantly contributes to our understanding of
how to leverage CRM to develop stronger customer relationships and propel long-term
marketing success.
In the fourth study, Salah et al. (Contribution 4) undertake a detailed investigation of
the dynamics controlling electronic word-of-mouth (eWOM) in Saudi Arabia’s hotel indus-
try. The study examines the critical roles that customer satisfaction (CS), positive emotional
experience (PEE), and perceived quality (PQ) play in fostering positive word-of-mouth
(eWOM) and how eWOM influences visitors’ intentions to return. Via an online survey
directed at individuals who have recently stayed in Riyadh’s five-star environmentally
conscious hotels and interacted with these establishments on TripAdvisor, the researchers
discover that PQ is the most important predictor for creating positive eWOM, in turn
greatly increasing the probability of revisiting. The study also highlights the role that CS
plays as a mediator in the relationship between PQ, PEE, and eWOM, as well as the role
that eWOM plays as a mediator in the relationships between PQ, PEE, CS, and the intention
to revisit. The study’s empirical rigor highlights the role that the crucial intersection be-
tween sustainable practices, guest experiences, and digital advocacy plays in determining
the future trajectory of the hospitality industry. It also provides useful insights into the
academic discourse on eWOM within the context of eco-friendly hospitality and offers
practical strategies for hotel operators and marketers looking to leverage positive eWOM
to strengthen revisit intentions.
In the fifth study, working against the backdrop of the European Union’s push for
sustainable mobility, Riverso et al. (Contribution 5) examine consumer attitudes toward
buying electric vehicles (EVs), particularly battery electric vehicles (BEVs). The Theory
of Planned Behavior (TPB) was utilized by the researchers to analyze the factors that
impact BEV purchasing intentions. These factors include perceived behavioral control,
subjective norms, and attitudes. Additionally, the model was expanded to include the
unique element of individual uncertainty. The study found that the intention to purchase
BEVs is significantly influenced by consumer attitudes, societal influences, and a sense of
control by conducting an online survey of 335 participants. It is noteworthy that this aim is
indirectly undermined by uncertainty, as it influences the perception of behavioral control.
This implies that consumers’ concerns about EV technology and infrastructure constraints
could prevent the adoption of BEVs. In addition to adding to the body of knowledge on
the topic of sustainable vehicle adoption by integrating uncertainty with the TPB, this
academic endeavor offers policymakers and marketers practical advice on how to decode
EV technology and encourage the purchase of BEVs, thus promoting sustainable mobility.
Fatima and Khan (Contribution 6) explore the changing landscape of corporate so-
cial responsibility (CSR) in the Indian retail banking industry in this Special Issue’s sixth
study. They pay particular attention to how CSR initiatives affect consumer trust, purchase
intentions, and word-of-mouth (WOM) communication. By using structural equation
modeling and confirmatory factor analysis to analyze 357 questionnaires, the study high-
lights the powerful influence of CSR on building consumer trust, in turn boosting WOM
and purchase intentions. This investigation highlights the critical role that CSR plays in
consumer behavior and provides important insights into how consumers form opinions
and decisions about businesses based on their CSR actions. It also emphasizes the strategic
significance of CSR in marketing, arguing that banks can greatly gain from implementing a
well-designed CSR strategy, as it fosters better customer relations and loyalty. The study
makes a substantial contribution to our understanding of the influence of CSR on consumer
behavior and its practical implications for banking managers who want to create more
effective consumer-oriented strategies. It also proposes an integrative model to evaluate
the effectiveness of CSR initiatives in relation to consumer responses.
Sustainability 2024, 16, 2829 4 of 9

The seventh study, conducted by Jo (Contribution 7), is a thorough investigation of

the variables affecting loyalty and recommendation intentions in the context of online
for offline (O4O) commerce platforms. Using partial least squares structural equation
modeling, this novel research framework analyzes data from O4O customers to investigate
the proposed relationships. Relative advantages are found to be highly influenced by
channel accessibility, perceived multichannel quality, and customization; however, it is
surprising that relative advantages have no direct effect on recommendation intention or
loyalty. Fairness in pricing is a crucial factor involved in determining both loyalty and the
intention to recommend, and a company’s reputation greatly increases loyalty, highlighting
its importance in building customer trust. The study offers crucial insights for omnichannel
businesses that operate primarily in physical stores by differentiating between O4O models
and traditional O2O models by incorporating contextual variables. The study makes
significant scholarly contributions and offers useful practical implications by highlighting
the distinctive dynamics of O4O commerce and offering a road map for improving customer
engagement and loyalty in the quickly changing digital commerce environment.
Ao et al. (Contribution 8) conducted the eighth study, a meta-analysis of 176 effect
sizes from 62 separate studies with 22,554 participants, which thoroughly investigated the
impacts of social media influencers’ attributes on customer engagement and purchase inten-
tion. Eight crucial social media influencer traits were found through analysis: homophily,
knowledge, reliability, credibility, product congruence, entertainment value, informative
value, attractiveness, and trustworthiness. These traits show moderate to strong corre-
lations with both customer engagement and intention to buy. The study indicated that
credibility had the greatest influence on purchase intention, but influencer entertainment
value had the strongest correlation with customer engagement. By offering empirical clarity
regarding the direction and strength of these relationships, the study makes a significant
contribution to the field of influencer marketing and helps marketers to select influencers
whose qualities are in line with their brand’s goals. Furthermore, to maximize customers’
engagement and purchase intention, marketers should prioritize influencers viewed as
credible and entertaining. These findings provide actionable insights that can be utilized to
shape influencer marketing strategies.
Using Attitude–Behavior–Context theory, Chen et al. (Contribution 9) examine the
complex connections between brand awareness (BA), green customer value (GCV), green
marketing (GM), environmental concern (EC), and eco-conscious consumer behavior (ECB).
Surveying 700 customers in Karachi and Lahore, Pakistan, the study reveals how GM
and GCV improve BA and EC, in turn encouraging ECB through the purchasing of eco-
friendly products. It also reveals the moderating influence of ‘felt obligation’ on the
relationship between BA and ECB while emphasizing the partially mediating roles of EC
and BA in the GM, GCV, and ECB linkage. This investigation into the environmental
consciousness of Pakistani consumers offers important new knowledge of the dynamics
of green consumerism in developing nations. It highlights how important it is for green
marketing tactics to raise consumer awareness of and concern for environmental issues
to promote sustainable environmentally friendly behaviors. The results highlight the
significance of encouraging consumers to adopt an eco-conscious mindset to support a
sustainable environment. They also have numerous implications for marketers who want
to create successful green marketing strategies.
Yang et al. (Contribution 10) adopt the Protective Action Decision Model (PADM) to
analyze data from 517 participants for investigating the psychological mechanisms underly-
ing panic buying during the Omicron-variant-related lockdowns in China. It demonstrates
how different types of media exposure affect people’s perceptions of risk. While social
media amplifies both cognitive and affective risk perceptions, it also reduces affective risk
perceptions, in turn encouraging panic buying. According to the study, panic buying is
directly predicted by affective and cognitive risk perceptions, indicating that emotional
reactions to risk have a greater influence on panic buying than reasoned evaluation. Ad-
ditionally, it examines the roles of protective and stakeholder perceptions and concludes
Sustainability 2024, 16, 2829 5 of 9

that although protective perception promotes panic buying, stakeholder perception lessens
it. This thorough analysis highlights the need for sophisticated communication strategies
to effectively manage public reactions, as it illuminates the complex nature of consumer
behavior during times of crisis.
Zhang and Peng (Contribution 11) explore the influence of prior altruistic actions
on subsequent charitable decisions. It shows that people frequently show a decreased
inclination to participate in charitable activities after previous similar deeds, emphasizing
a psychological phenomenon called the licensing effect. The types of donations made,
whether they be in cash or kind, have no bearing on this outcome. Remarkably, the study
also reveals that people’s memories of their past charitable deeds, whether concrete or ab-
stract, as well as whether they attribute these deeds to individual or group efforts, moderate
the effect’s magnitude. More specifically, thinking about the specifics of previous charita-
ble endeavors or emphasizing individual donations tends to stifle enthusiasm for future
charitable involvement more than thinking back on the broad objectives of such endeavors
or viewing them as group efforts. These observations broaden our understanding of the
licensing effect with regard to philanthropic conduct. Furthermore, they provide significant
recommendations for the development and advancement of enduring charitable initia-
tives, implying that emphasizing group contributions and their overall objectives could
potentially encourage the continuous involvement of the general public in these endeavors.
Fan et al. (Contribution 12) develop a cross-border e-commerce brand-specific inter-
national evaluation index system to support a firm’s long-term growth and competitive
advantage in the global market. The study carefully examines online reviews to map
customer perceptions of the Kano model’s categories using an innovative method that
combines Latent Dirichlet Allocation (LDA) and Long Short-Term Memory (LSTM) training.
The utilization of this innovative methodology enables a fluid understanding of consumer
inclinations and reveals that brand managers should prioritize service metrics associated
with anticipated factors while simultaneously meeting necessary criteria and striving to
attract customers with charm factors. To effectively advance brand internationalization, it
is important to account for indifference factors, which can be delicately noted. The study
not only provides a novel approach to for cross-border e-commerce brand positioning
internationally by utilizing online consumer feedback within an organized analytical frame-
work but also establishes a standard for utilizing sophisticated data analysis techniques to
uncover consumer insights critical for brand development.
Pinto et al. (Contribution 13) examine how Portuguese consumers’ preferences
for private-label food products have been affected by management strategies and the
COVID-19 pandemic. With a sample of 300 customers, the study uses a quantitative
approach with multiple linear regressions to reveal notable loyalty towards private la-
bels, influenced by factors such as customer satisfaction, the perceived value of private
labels, the shopping experience, and changes in purchasing behavior brought on by the
pandemic. The results underscore the significance of favorable consumer perceptions of
private labels, the perceived level of risk attached to these products, and the revolutionary
impact of the COVID-19 pandemic on consumers’ attitudes toward private labels. Store
satisfaction and private label loyalty emerge as key factors influencing customer retention
and competitive advantage. The study emphasizes how important it is to modify mar-
keting tactics to increase private-label purchase intentions for maintaining profitability
and winning over customers in the cut-throat retail market. The study adds to the wider
conversation on consumer behavior in the face of global crises by highlighting the need
for retailers to stay flexible and responsive to changing consumer preferences and market
dynamics, as well as offering food retailers practical advice on how to best implement their
private-label strategies.
Finally, given growing consumer desire for natural ingredients and sustainable prac-
tices, Ribeiro et al. (Contribution 14) examine the growing interest in cannabis-based
skincare products within the cosmetics industry. The study uses structural equation mod-
eling to test a set of nine hypotheses with regard to the influence of individual values,
Sustainability 2024, 16, 2829 6 of 9

environmental consciousness, and attitudes toward cannabis-based products and their

industrial application on consumers’ purchase intentions. The study’s analysis of 230 par-
ticipants from Portugal is thorough. Its results highlight the direct impact of environmental
awareness on purchasing behaviors, as well as the indirect but crucial role that personal
values related to conservation and openness to change play in influencing consumers’
acceptance of cannabis-derived cosmetics. The study emphasizes the importance of using
focused communication tactics that take consumer values and environmental factors into
account while providing marketers with insightful information. In addition to adding to the
body of literature, the study helps practitioners to navigate the changing landscape created
by the cosmetic industry’s shift toward sustainability and the use of natural ingredients
by identifying the demographic data of potential customers and stressing the influence of
income, gender, and age.
By providing this rich overview through the lens of consumer behavior, this Special
Issue shows that the role of sustainability in consumer behavior is multifaceted and sig-
Sustainability 2024, 16, x FOR PEER REVIEW 7 of 9
nificantly influenced by digital platforms and business practices (Figure 1). Three main
conclusions can be highlighted:

Figure 1.1.Suggested
Figure Suggestedinterplay between
interplay digital
between platforms,
digital sustainable
platforms, consumer
sustainable behavior,
consumer and business
behavior, and
strategies.
business strategies.

• Digital platforms
Interestingly, are fundamental
the complementary to nurturing
perspectives sustainable
provided by thebehavior.
sustainableSeveral digi-
consumer
tal platforms, especially social media websites, along with interactions
behavior studies featured in this Special Issue indicate that digital settings may facilitate with other
individuals,
a reciprocal including
influence, where digital influencers
consumers andsustainable
promote electronic word-of-mouth,
practices amongimpact con-
businesses
sumers’ decisions and behaviors regarding sustainability. As demonstrated in this
and, conversely, business strategies and communications inspire sustainable consumer
Special Issue, digital stimuli and interactions can nurture consumer attitudes, trust,
behaviors. This potential virtuous cycle fosters cautious optimism but requires dedication
and emotions. Therefore, understanding the dynamics of relationships between users
from all stakeholders to forge a brighter future.
and content on digital platforms is essential for crafting effective strategies to promote
Authorsustainable consumption.
Contributions: Conceptualization, B.B. and S.A.Q.; Data curation, P.D.; Formal analysis,
•S.A.Q.;
CSR and other sustainable
Investigation, B.B. and P.D.;marketing
Resources, strategies
S.A.Q. and are essential
P.D.; Software,catalysts
B.B. and for sustainable
S.A.Q.; Supervi-
sion, B.B.; Validation, B.B.; Writing—original draft, S.A.Q.; Writing—review & editing, B.B. Alland
behavior. Business strategies can significantly influence consumers’ perceptions au-
thorsbehaviors
have read andtowards
agreedsustainability.
to the publishedBrands
versionare expected
of the to promote sustainable prac-
manuscript.
tices among other stakeholders, including consumers. Nevertheless, the success of
Funding: This study is supported by Research on the Economic Performance and Innovation
sustainable business strategies depends on consumers’ responses, particularly with
Performance of Chinese Manufacturing Enterprises [321052320].
regard to the positive effects on brand image, trust, and loyalty.
•Conflicts
The of Interest: landscape
changing The authorsof declare no conflict
sustainable of interest.
consumer behavior demands integrated ap-
proaches to sustainable marketing. Corporations are increasingly adopting sustainable
List of Contributions
practices and strategies to meet consumer expectations. Effectively integrating online
1. and offline strategies
Vilkaite-Vaitone, enables
N. From firms
Likes to broaden the How
to Sustainability: socialSocial
reach Media
and impact of sustain-
Influencers Are
ability
Changing initiatives
the and ensures
Way WethatConsume.
messages deeply resonate with
Sustainability consumers
2024, 16, at all
1393.
touchpoints. Furthermore, consumers can leverage online platforms to accelerate a
https://doi.org/10.3390/su16041393.
2. business’ commitment
Teixeira, S.; to Teixeira,
Oliveira, Z.; adoptingS.; sustainable practices,
Teixeira, S. thus driving
Understanding a collective
the Impact shift
of Online
toward more sustainable
Communication Strategiesconsumption
on Consumer patterns and lifestyles.
Purchase Intention for Green Cosmetics.
Sustainability 2023, 15, 14784. https://doi.org/10.3390/su152014784.
3. Fu, H.; Meng, J.; Chen, Y.; Cai, W.; Lai, J.; Ma, H. Enhancing the Effectiveness of
Cause-Related Marketing: Visual Style, Self-Construal, and Consumer Responses.
Sustainability 2023, 15, 13379. https://doi.org/10.3390/su151813379.
4. Salah, M.H.A.; Abdou, A.H.; Hassan, T.H.; El-Amin, M.A.-M.M.; Kegour, A.B.A.;
Sustainability 2024, 16, 2829 7 of 9

Interestingly, the complementary perspectives provided by the sustainable consumer

behavior studies featured in this Special Issue indicate that digital settings may facilitate a
reciprocal influence, where consumers promote sustainable practices among businesses
and, conversely, business strategies and communications inspire sustainable consumer
behaviors. This potential virtuous cycle fosters cautious optimism but requires dedication
from all stakeholders to forge a brighter future.

Author Contributions: Conceptualization, B.B. and S.A.Q.; Data curation, P.D.; Formal analysis,
S.A.Q.; Investigation, B.B. and P.D.; Resources, S.A.Q. and P.D.; Software, B.B. and S.A.Q.; Supervision,
B.B.; Validation, B.B.; Writing—original draft, S.A.Q.; Writing—review & editing, B.B. All authors
have read and agreed to the published version of the manuscript.
Funding: This study is supported by Research on the Economic Performance and Innovation Perfor-
mance of Chinese Manufacturing Enterprises [321052320].
Conflicts of Interest: The authors declare no conflict of interest.
List of Contributions:
1. Vilkaite-Vaitone, N. From Likes to Sustainability: How Social Media Influencers Are Changing
the Way We Consume. Sustainability 2024, 16, 1393. https://doi.org/10.3390/su16041393.
2. Teixeira, S.; Oliveira, Z.; Teixeira, S.; Teixeira, S. Understanding the Impact of Online Communi-
cation Strategies on Consumer Purchase Intention for Green Cosmetics. Sustainability 2023, 15,
14784. https://doi.org/10.3390/su152014784.
3. Fu, H.; Meng, J.; Chen, Y.; Cai, W.; Lai, J.; Ma, H. Enhancing the Effectiveness of Cause-Related
Marketing: Visual Style, Self-Construal, and Consumer Responses. Sustainability 2023, 15, 13379.
https://doi.org/10.3390/su151813379.
4. Salah, M.H.A.; Abdou, A.H.; Hassan, T.H.; El-Amin, M.A.-M.M.; Kegour, A.B.A.; Alboray,
H.M.M.; Mohamed, A.S.D.; Ali, H.S.A.M.; Mohammed, E.F.A. Power of eWOM and Its An-
tecedents in Driving Customers’ Intention to Revisit: An Empirical Investigation on Five-Star
Eco-Friendly Hotels in Saudi Arabia. Sustainability 2023, 15, 9270. https://doi.org/10.3390/su1
5129270.
5. Riverso, R.; Altamura, C.; La Barbera, F. Consumer Intention to Buy Electric Cars: Integrating
Uncertainty in the Theory of Planned Behavior. Sustainability 2023, 15, 8548. https://doi.org/10
.3390/su15118548.
6. Fatma, M.; Khan, I. An Integrative Framework to Explore Corporate Ability and Corporate
Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector.
Sustainability 2023, 15, 7988. https://doi.org/10.3390/su15107988.
7. Jo, H. What Drives Recommendation Intention and Loyalty of Online for Offline (O4O) Con-
sumers? Sustainability 2023, 15, 4775. https://doi.org/10.3390/su15064775.
8. Ao, L.; Bansal, R.; Pruthi, N.; Khaskheli, M.B. Impact of Social Media Influencers on Customer
Engagement and Purchase Intention: A Meta-Analysis. Sustainability 2023, 15, 2744. https:
//doi.org/10.3390/su15032744.
9. Chen, L.; Matloob, S.; Sunlei, Y.; Qalati, S.A.; Raza, A.; Limón, M.L.S. A Moderated–Mediated
Model for Eco-Conscious Consumer Behavior. Sustainability 2023, 15, 897. https://doi.org/10.3
390/su15020897.
10. Yang, Y.; Ren, H.; Zhang, H. Understanding Consumer Panic Buying Behaviors during the
Strict Lockdown on Omicron Variant: A Risk Perception View. Sustainability 2022, 14, 17019.
https://doi.org/10.3390/su142417019.
11. Zhang, Z.; Peng, S. Licensing Effect in Sustainable Charitable Behaviors. Sustainability 2022, 14,
16431. https://doi.org/10.3390/su142416431.
12. Fan, M.; Tang, Z.; Qalati, S.A.; Tajeddini, K.; Mao, Q.; Bux, A. Cross-Border E-Commerce Brand
Internationalization: An Online Review Evaluation Based on Kano Model. Sustainability 2022,
14, 13127. https://doi.org/10.3390/su142013127.
13. Pinto, J.P.; Veloso, C.M.; Sousa, B.B.; Valeri, M.; Walter, C.E.; Lopes, E. Managerial Practices
and (Post) Pandemic Consumption of Private Labels: Online and Offline Retail Perspective in a
Portuguese Context. Sustainability 2022, 14, 10813. https://doi.org/10.3390/su141710813.
14. Ribeiro, N.G.; Añaña, E.S.; Barbosa, B. The Influence of Human Values, Environmental Aware-
ness, and Attitudes on the Intention to Purchase Cannabis-Based Skincare Cosmetics. Sustain-
ability 2022, 14, 10399. https://doi.org/10.3390/su141610399.
Sustainability 2024, 16, 2829 8 of 9

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