Latest AI based linkedin profile tips

LinkedIn Profile Optimization Guide
to create a professional profile that attracts headhunters & hiring managers
Your LinkedIn profile will allow employers and other professionals to know who you are and
ultimately sets the tone for who will feel that they are qualified reach out to you.
According to a survey, people look at a LinkedIn profile in this order:
1. The person’s face
2. Headline
3. Background (banner image)
4. Experience
5. About
Here’s how you can take your LinkedIn profile to the next level & make it attractive to your
prospects:
1. Choose a strong profile pic

People like to put a face to the name!
When setting up your profile, you want to ensure you upload a strong and clear profile picture.
Make it look professional, and upload a headshot where you’re slightly smiling and looking
friendly and approachable.
Something that shows your face ensures your networks and

recruiters trust who you are. For best image quality and fitting,
ensure your profile picture for LinkedIn is at least 400 X 400 px.
Also, when you click your picture then the eye icon, you have
some settings to consider for how your image is shown. We
recommended choosing the option of “All LinkedIn Members” or
“Anyone” to allow search engines to find your profile more easily.
2. Utilize the banner image
This is prime real estate on a LinkedIn profile. It can provide the deciding factor for a person to
further look into your profile.
Include your value proposition or core belief, contact info, title, passion, current company and
anything that reflects who you are as a professional.
Ensure the image is 1584 px wide by 396 high px (4:1 proportion) for best quality.
Here’s an example of a very good banner and profile picture:
3. Be smart with your profile headline

The headline represents who you are and where you are in your career advancement journey.
If you are passionate about networking and building a unique personal brand, it pays to be a bit
creative and descriptive with your profile headline. In the early days of LinkedIn, it was primarily
about the title of your current position and that was usually it.
But today it’s more important to use the 220 character space to include relevant keywords and
descriptive of your expertise.
Your headline shouldn’t just consist of your current job title
Make sure your value proposition is clear and speaks to the people you want to attract
For example, which of these do you think stands out most and will resonate with recruiters or
others in your industry?
• Leader At CompanyName | Sales Management
• Empowering Sales Leaders With Social Selling | VP of Sales at CompanyName
While both include a keyword, the second one flows much better, is more interesting, and also is
descriptive of your current role.
Play around with various headlines, switch them up occasionally, and don’t be afraid to get
creative!
4. Your about section = your story

One LinkedIn profile optimization tip you should focus on is your summary. This is a great place to
tell your story in 2,000 characters or less. Utilize keywords and update as often as you need to
ensure relevancy and accuracy.
The "About" Section should answer these questions:
• What do you do?

• Who do you do it for?
• How well do you do it?
• Who can verify this?
The first 265-275 characters will show before someone will have to click “See More” for the rest of
your summary content. Your opening lines should be how you “hook” a profile visitor in that tells
who you are, what you care about, and what you aspire to do.
Here’s a format you can follow:
Hook: A sentence that makes the reader want to keep reading. With a hook, you ensure they
click ‘See more.’
Hook Example: “It took me more than X sales demos to learn the secret about Y, but since then,
something unexpected has happened.”
Mission: Tell the reader why you do what you do.
Expertise and Skills: Tell the reader what you’re good at.
Accomplishments: Show the reader how your expertise delivered results in the past.
Call to Action: Tell the reader what you want them to do after they’re done reading your
summary.
Right after this section, in the “Featured” section, you should consider adding some awesome
media you were involved in like documents, links, videos, etc. It’s a great way to show off your
expertise and talent along with your summary.
5. Fill out your work experience

While LinkedIn profile optimization is more than just talking about your work experience, you
definitely should still fill this section out. Focus on some of your main achievements at each role.
Some tips when filling this section out:
• Don’t add every previous job, if you have a long work history.
• Focus on the best achievements related to your career.
• Make sure to update regularly, even current jobs when new goals or projects are
completed.
Follow these rules:
A. Include relevant context

It’s important to provide relevant context, especially information that can be helpful to your future
role, such as:
• The kinds of products you worked on or are working on now
• The size of your department
• The number of people you managed or the title of the person you reported to
• The skills you used in the role, which you can include in the “Skills” field
B. Highlight key accomplishments

Sharing your most significant accomplishments can give people a sense of what you accomplished
and an indicator of what you may bring to future opportunities in your career.
C. Highlight responsibilities AND results

Listing generic responsibilities without highlighting achievements can make it more challenging for
recruiters to reach out because they’ll have less information on the particular impact you’ve made.
By highlighting and specifying your achievements, you build trust and excitement and increase the
odds they’ll contact you.
Here’s a format you can follow:
Achievement 1: Did such and such quantified to make such and such impact while weaving
recognizable brands, important and impactful projects, and details that help people
visualize what you did.
Example:
Optimization of P&L and financial growth: Spearheaded the development and execution of
the company’s long-term financial strategy, resulting in a 20% increase in revenue and a
15% reduction in operational costs over three years.
6. Showcase your education and skills
Another great section to fill out is where you put your education and credentials.
While your overall experience matters in the work field, many recruiters and people in your
network may be curious about your education and skills. Plus when you add skills, others in your
network may start endorsing those qualities you select, improving your trust factor.
These are the sections on your profile to add your knowledge:
• Education
• Licenses & Certifications
• Skills & Endorsements
Important: when applying to jobs, LinkedIn uses the skills you added to determine the match
between your experience and what the employer is looking for, so make sure to add all relevant
skills.
Bonus: Don’t stop at just improving your profile. Be active on LinkedIn, share valuable content
including your insights, industry updates and interesting information. Engage with the community
to increase your visibility & reputation!
Want expert support

to help you with your job search in UAE/GCC?
Work with a coach to learn and implement winning strategies that were proven
for the super-competitive GCC market, dramatically increasing your chances of
success.
Talk to one of our executive consultants to discuss your challenges and goals.
Find out if the Job Market Hacking program is the right solution for you.

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LinkedIn Profile Optimization Guide

to create a professional profile that attracts headhunters & hiring managers

1. Choose a strong profile pic

Something that shows your face ensures your networks and

3. Be smart with your profile headline

Your headline shouldn’t just consist of your current job title

4. Your about section = your story

• What do you do?

Mission: Tell the reader why you do what you do.

5. Fill out your work experience

A. Include relevant context

B. Highlight key accomplishments

C. Highlight responsibilities AND results

Want expert support

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