A Study on Branded Products

“A STUDY ON BRANDED PRODUCTS, INFLUENCE ON CONSUMER
BUYING BEHAVIOUR”
Project Report submitted to
KARNATAKA STATE OPEN UNIVERSITY

in partial fulfilment for the award of the degree of
MASTER OF COMMERCE
Submitted By
PUNYA R
08P211011600807
M.Com 4thSemester
Under the Guidance of

Dr. H.G. Nandeesha
Associate Professor
Department of Commerce
Maharani Womens Commerce and Management College,
Mysuru
DEPARTMENT OF STUDIES AND RESEARCH IN COMMERCE

Mukthagangothri, Mysuru, Karnataka
2024
Mukthagangotri, Mysuru - 570 006
Department of Studies and Research in Management
Date:-
CHAIRPERSON’S CERTIFICATE
This is to certify that Ms, PUNYA R, bearing the Reg. No. 08P211011600807,
has successfully completed the project work on “A STUDY ON BRANDED
PRODUCTS, INFLUENCE ON CONSUMER BUYING BEHAVIOUR”
under the guidance of Dr. H.G. NANDEESHA, Associate Professor
Department of Commerce Maharani Women’s Commerce and management
College, Mysuru. The project report is submitted to the Department of Studies
and Research in Commerce, Karnataka State Open University, Mysuru in
partial fulfilment of the requirement for the award of Master of Commerce
(M.Com) during the academic year 2023 -2024.
Place:
Date:
Chairperson
Department of Studies &
Research in Management KSOU, Mysuru
Date:-
GUIDE CERTIFICATE
This is to certify that the project report entitled “A STUDY ON BRANDED

PRODUCTS, INFLUENCE ON CONSUMER BUYING BEHAVIOUR”
submitted by Ms. PUNYA R, bearing Reg. No.08P211011600807, to the
Department of Studies and Research in Commerce, Karnataka State Open
University, Mysuru. The work done under my guidance has been satisfactory
and is recommended for the consideration towards partial fulfilment for the
award of the degree of Master of Commerce (M.Com).
Place:
Date:
Dr. H.G. NANDEESHA
Associate Professor
Department of Commerce
Maharani Womens Commerceand management College,
Mysuru
Date:-
PROJECT COMPLETION CERTIFICATE
This is to certify that the project work entitled “A STUDY ON BRANDED

PRODUCTS, INFLUENCE ON CONSUMER BUYING BEHAVIOUR” is
based on the original project work conducted by Ms, PUNYA R, bearing Reg.
No.08P211011600807, in our company. The work has been satisfactory and is
recommended for consideration towards partial fulfilment of the requirement
for the award of the degree of Master of Commerce (M.Com)
Place:
Date:
Signature of the Officer
with Seal
DECLARATION
I hereby declare that the Project Report entitled “A STUDY ON

BRANDED PRODUCTS, INFLUENCE ON CONSUMER BUYING
BEHAVIOUR” is submitted to the Department of Studies and Research in
Commerce, Karnataka State Open University, Mysuru, in partial fulfilment for
the award of the degree of Master of Commerce (M.Com) is an original
research work carried out by me under the guidance Dr. H.G. NANDEESHA
Associate Professor Department of Commerce Maharani Womens Commerce
and management College, Mysuru.
I also declare that the report was neither submitted to any other
University or Institution for the award of any Degree/Diploma/Certificate nor
published elsewhere any time earlier.
Place:
Date:
PUNYA R
08P211011600807
Fourth Semester, Master of Commerce
Department of Studies and Research in
Commerce Karnataka State Open
University, Mysuru.
ACKNOWLEDGEMENT
It is with immense pleasure and gratitude that I wish to acknowledge the

guidance and assistance received from all concerned in preparing this project
report.
I am extremely thankful to Smt. Dr. Sukanya.R, Chairperson, Department of

Commerce, Karnataka State Open University, Mukthagangothri, Mysuru for
giving me an opportunity to undertake the Project Work.
I express my sincere gratitude to my guide Dr. H.G. NANDEESHA Associate

Professor Department of Commerce Maharani Womens Commerce and
management College, Mysuru, for giving me his valuable guidance during
various stages of my project work
Place: PUNYA R
Date: 08P211011600807
TABLE OF CONTENT
Chapter Particulars Page No

No
Chapter 1 Introduction 3-25
Chapter 2 Review of Literature 26-35
Chapter 3 Research Methodology 36-40
Chapter 4 Data analysis & Interpretation 41-73
Chapter 5 Findings, Suggestions & Conclusion 74-83
Bibliography 84-86
Annexure 87-93

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“A STUDY ON BRANDED PRODUCTS, INFLUENCE ON CONSUMER

Project Report submitted to

KARNATAKA STATE OPEN UNIVERSITY

Under the Guidance of

DEPARTMENT OF STUDIES AND RESEARCH IN COMMERCE

This is to certify that the project report entitled “A STUDY ON BRANDED

PROJECT COMPLETION CERTIFICATE

This is to certify that the project work entitled “A STUDY ON BRANDED

I hereby declare that the Project Report entitled “A STUDY ON

It is with immense pleasure and gratitude that I wish to acknowledge the

I am extremely thankful to Smt. Dr. Sukanya.R, Chairperson, Department of

I express my sincere gratitude to my guide Dr. H.G. NANDEESHA Associate

Chapter Particulars Page No

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